Managing the pace of change in healthcare

Changing the view on sales and advocacy

The integrated medicines space is rapidly changing. Bioceuticals needed to develop a new approach that recognised the current, and anticipated the future, patterns of purchase and recommendation. To achieve this, we undertook big data modelling and ran an in-depth study with practitioners and sales reps. A roadmap for the future

We reviewed Bioceuticals’ business and customer portfolio management strategy to build a three-year roadmap for growth.

That roadmap includes:

Loyalty Proposition

Expert Panel Group

Sales Team Re-Alignment

Website and Customer Portal

Customer Experience CRM Re-Alignment

Service Proposition

NPS Benchmarking

Customer Onboarding Journey

Master Product & Sales Strategy

Practitioner Re-Engagement Campaign
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