Eager to create a visual identity for a kindred brand, Futura wanted to honor Mon Choco’s like-minded values: reverence for the land, handmade work, high-quality ingredients, and the pursuit of perfection through every little detail. So Futura created an illustration that tells a story: one about the people of the Ivory Coast and the way they harvest the land’s cocoa—a story of deep respect for their traditions of making delicious chocolate. The illustration added visual texture to all the new packaging, and other luxurious branding details—like gold foil wrappers—represented the products’ high quality. Mon Choco’s new visual identity was born.

Browse Projects

Click on an image to view more from each project Exhibit / Advertising
CRY America print ads
BBH India’s campaign depicts what happens when children in India lack access to education: Their thumbprint becomes their identity.
Playlist: Design
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