Michael and Carole Middleton run Party Pieces

A tiara for a baby. Whatever next? They must have enough real ones in the family already

An insider

The Duchess of Cambridge’s family were criticised last year for using her wedding to Prince William to sell products.

And recently they were warned about breaching advertising laws when they marketed Olympic and 007 James Bond-themed party items.

Party Pieces’ new line in tiaras for kids will spark more accusations that they are making money out of 30-year-old Kate and their royal connections.

One item, specially designed for babies, even comes with a warning.

The pink elasticated headband “Baby Princess Tiara Dress Up” costs £3.99 and is described as ­“perfect for your ­little princess”. The accompanying warning for the 100% polyester wipe-clean band states: “Adults should supervise children under 36 months.” The website blatantly promotes ­princess parties with sales blurbs ­including: “Hand these cute little ­princess tiaras out at the party to get all your little princesses in the party mood.

“Also great princess party bag fillers and princess party favours.”

There is also the 40p special Glitter Princess Tiara Party Crown for budding princesses billed as “a lovely finishing touch to any princess fancy dress outfit. Age 3+”.

The business, run by Kate and Pippa’s parents Michael and Carole, also offers a £2.99 Magic Castle Scene Setter that can be stuck together to make into a giant castle more than 5ft high.

There are cups and plates with a royal theme and for £1.49 you can get a DIY ­tiara to decorate with stick-on jewels.

The site also sells a plastic silver tiara and matching wand set for 99p. The tiara is elasticated so the child does not have “the worry of it slipping off”.

One insider said: “They are cashing in on the royal theme again.
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