Believe it or not, some people actually do log out of Facebook. In the last twelve months, Facebook has begun featuring new ad formats on their log out page. Below is some creative I've collected over the last week that shows how advertisers are using this space. What strikes me is that it seems strange for Facebook to feature social actions such as Like and Comment, since users are logged out. Also, interesting to note from a direct attribution perspective, clicking anywhere on the banner image takes you to the advertiser's landing page with tracking parameters in the URL. Here's what Facebook has to say out logout ads:
When you log out of Facebook you may see an ad that looks like a Page timeline on the homepage. This allows advertisers to show larger format ads on Facebook without interrupting your experience when you're logged in and connecting with your friends. Advertising keeps Facebook free for everyone. Learn more about advertising on Facebook.

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