In recent interviews, both Blizzard and Funcom have stated they have no intentions of allowing for the use of the Live Gamer item sales service within their core MMOs.

Live Gamer,as previously mentioned, is a service created by two industry veterans to facilitate the legal, publisher-sanctioned sale of virtual items and currency.

When asked about the service, a Blizzard rep told Next-Gen, "The game's Terms of Use clearly states that all World of Warcraft
content is the property of Blizzard Entertainment, and Blizzard does not allow 'in-game' items to be sold for real money."

Along the same lines, in a conversation with Ten Ton Hammer, Funcom Product Manager Erling Ellingsen stated the company has no intentions of using the service for either their upcoming Age of Conan, or their genre stalwart Anarchy Online.

While Funcom has supported the launch of Live Gamer, Ellingsen added that "the arrangement with Livegamer is intended for our upcoming casual [as yet unnamed] MMO."

Losing two of the largest players in the MMO industry (including Blizzard, the market leader) must be a huge blow for Live Gamer. The firm still sees support from Sony Online Entertainment, but it remains to be seen if Sony's stable of MMOs can draw enough gamers to the service to make it a worthwhile venture.
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