To tailor advertising efforts. Most of the information and services available to you at Tulsaworld.com are free. In order to continue providing services free of charge, Tulsaworld.com sells advertising. Advertisers prefer to target their communication toward audiences who are most likely to be interested in their products. The information gathered on Tulsaworld.com helps us advise advertisers in general terms about certain aspects of site visitors (e.g. how visitors use the site, general demographic attributes of visitors, usage patterns on various parts of our site, etc.). This information helps both advertisers and Tulsaworld.com make better decisions about where to place advertising. This information may also be used to send targeted marketing, such as emails, to users that we think would be interested in such marketing. Visitors who choose to conduct financial transactions with advertisers on Tulsaworld.com may also provide specific data to those advertisers during the process of their transactions. Additionally, any information provided during the purchase of Tulsaworld.com or Tulsa World products or services will result in the collection of certain information required to complete the transaction. 