Information Collected By Automated Means. We collect and use IP addresses to analyze trends, administer the site, track user movement, and gather broad demographic information for aggregate use. In some circumstances, an IP address may be considered personal information. We also collect information through the use of cookies. Cookies are pieces of data your web browser stores on your hard drive that we use to improve your user experience on our website. We and our third party vendors may also use cookies to provide you with our advertising messages on other websites you visit; these third party vendors may collect information about your online activities over time and across different websites based on these cookies. These activities provide us with important marketing information and lets us know how we are doing at attracting new visitors and maintaining relationships with our existing visitors. If you wish, you can set your browser to refuse cookies or delete any existing cookies from your computer, but this may negatively impact your experience on our website. Our third party vendors may collect additional information by automated means when you visit our website, such as browser type or operating system. 