""Log files"" are files that log actions that have occurred on a website. We may use log files to gather statistics about consumers' browsing habits and to assess overall website activity, including how many ""hits"" a particular web page is getting. These entries are generated anonymously, and enable us to track interest in specific promotions, troubleshoot technical concerns, and provide consumers with content that may be of interest to them. We also use the log file entries for our internal marketing and demographic studies, so we can constantly improve the online services we provide to consumers. Log files are used internally only, and are not associated with any particular user, computer, or browser. 