In addition, Allstate and its business partners gather information through Internet activity, which may include, for example, your operating system, links you used to visit allstate.com, web pages you viewed while visiting our site or applications, Internet Protocol (IP) addresses, and cookies. We use cookies, analytics and other technologies to help: Evaluate our marketing campaigns Analyze how customers use our website and applications Develop new services Know how many visitors have seen or clicked on our ads 