 What We Do With What We Collect We use the personal information we collect for various purposes, including to complete a purchase that you initiate, to respond to your requests for information, to manage our Sites, to allow you to participate in electronic activities, marketing analysis, marketing communications, facilitating loyalty programs, and for other lawful purposes. From time to time, we may also contact customers by email, phone or mail for such purposes as to inform them of new products, services and special offers, administer a survey, or to follow up on previous interactions. If you do not wish to receive such communications from us, please follow the opt-out instructions generally provided in such communications. Upon your request, we will make reasonable efforts to delete your personal information from our database, however, it may be impossible to delete your entry without retaining some residual information for a period of time due to backups and records of deletion. Be assured that we will never knowingly send messages to customers who have asked not to receive them. 