HOW WE USE YOUR INFORMATION Personally identifying information that we collect for a particular promotional purpose through one of our websites or to make a purchase from the PlayStation Shop is saved and used only for that purpose, unless the participant chooses to opt-in to one of our marketing programs. Visitors to our websites may be given the opportunity to ""opt-in"" to two different programs. The first option is to receive marketing content from SCEA. The second is to have personal information shared with SCEA's third party partners so that they may send you marketing materials. 