 How Do We Use Your Information? We use the information we learn from you to help us personalize and continually improve your experience on the Sites, including to: Provide you with the content, products and services you request Post your user generated content to our Sites as you request Communicate with you about your account or transactions with us and send you information about features and enhancements on or to our Sites Communicate with you about changes to our policies Communicate with you about your comment to a story or topic Personalize content and experiences on our Sites, including providing you recommendations based on your preferences Send you newsletters, offers and promotions for our products and services, third party products and services, or special events by e-mail, text, or other another medium Provide you with advertising including advertising based on your activity on our Sites or activity on third party sites and applications Administer our loyalty programs Administer contests, sweepstakes, promotions, and surveys Optimize or improve our products, services and operations Detect, investigate, and prevent activities that may violate our policies or be illegal Perform statistical, demographic, and marketing analyses of users of the Sites and their purchasing patterns 