 What we do with the information we collect. We use the information that we collect for the following purposes: For the purposes for which you provided it; To send you information about your relationship or transactions with us; To send you alerts or other communications via SMS messages or other media or networks; To notify you about new features of the Services, special events, or products, services, and special offers; To administer sweepstakes and contests; To process and respond to your inquiries; To contact you with information that we believe will be of interest to you; To attribute content that you make available through the Services; To generate and review reports and data about our user base and Service usage patterns; To analyze the accuracy, effectiveness, usability, or popularity of the Services; To improve the content and features of the Services or develop new Services; To allow us to personalize the content and advertising that you see on the Services; To enforce the legal terms that govern your use of the Services; and To administer and troubleshoot the Services. 