ii. Other Information Collected by Us. We, and/or our Parent Companies and Affiliates, use the Other Information we collect from you in a variety of ways, including: Keeping count of your return visits to the Site or our Parent Companies', Affiliates', Advertisers' or partners' sites; Accumulating and reporting aggregate, statistical information in connection with the Site and user activity; Determining which features, webpages, products and services users like best to, among other things, help us operate the Site, enhance and improve our services and the Site and display advertising and marketing information; Preparing statistics reports; Allowing you to participate in the public areas and/or other features of the Site; Improving the Site or our services and for internal business purposes; Tailoring your experience on the Site and/or otherwise customizing what you see when you visit the Site; Saving certain Other Information for use on your return visits to the Site; Otherwise to maintain and administer the Site For the uses described for ""Personal Information"" above and For other purposes disclosed at the time you provide the Other Information. 