 General Uses Provide you with the products and services you request Post your user generated content to our Sites as you request Communicate with you about your account or transactions with us and send you information about features on our Sites Communicate with you about changes to our policies Send you newsletters, offers and promotions for our products and services, third party products and services, or special events by email or another medium Personalize content and experiences on our Sites and within emails sent to you, including providing you recommendations based on your preferences Serve you targeted advertising, both on our Sites and elsewhere online, based on information we previously collected from you, including your activity on the Sites or activity on third party sites and applications Administer our loyalty programs Administer contests, sweepstakes, promotions, and surveys Optimize or improve our products, services and operations Detect, investigate, and prevent activities that may violate our policies or be illegal Perform statistical, demographic, and marketing analyses of users of the Sites and recipients of our emails, including browsing and purchasing patterns 