 Kinja does not provide any Personally Identifiable Information to third-party advertising companies. Note, however, that if an advertiser asks Kinja to show an advertisement to users with certain characteristics (for example, women ages 18-24) or a segment of that group (for example, women ages 18-24 who have viewed certain categories of content) and you respond to that advertisement, the third-party advertising company may conclude that you have the characteristics of the audience that they are trying to reach. 