To provide and manage the FSD Services . We use the information we collect from and about you to provide the FSD Services and features to you, including to measure and improve those FSD Services and features, to improve and personalize your experience with both online and off-line FSD Services by delivering relevant content, advertising and marketing messages, to allow you to comment on content, participate in online games, contests, or rewards programs, to provide you with customer support, and to respond to inquiries. In order to provide you with content and advertising that is more interesting and relevant to you, we may use the information from and about you to make inferences and predictions about your potential areas of interest. We may also use aggregate or anonymous data about your use of and activity on the FSD Services to assist us in this regard. 