Information You Submit. You give us personal information when you join one of our loyalty clubs, enter one of our surveys, contests or sweepstakes, if you submit a question, comment or complaint, if you request or submit information about becoming a franchisee, if you submit an employment application, or for an online cake order. ""Personal information"" means any information about an identifiable individual, such as name, address, phone number, email, birth date, gender or zip code/postal code. Except with your consent or as required or permitted by law, we will use the information you submit for the purposes for which it is submitted or as otherwise described in this privacy statement. If you join one of our loyalty clubs, you may receive newsletters, email or special offers, which you may unsubscribe from at any time using the unsubscribe link at the bottom of the email. 