3. Use of Information. a. Hearst uses information we collect from you in part to provide you with the service you have requested. If you subscribe to any of our Magazines, we may also use your e-mail address to send you a confirmation notice and your mailing address to send you your Magazine. Similarly, if you enter online sweepstakes, we will also use this information to notify you if you area winner. We also use your information to register you, identify you as a user, improve our Covered Sites and services, send you administrative notifications, and respond to your inquiries. We might also send out e-mails to users and sweepstakes/contest entrants to announce special offers,services and announcements from our Covered Sites, our partners and/or our advertisers.We also use information in connection with advertising and to serve other content, as described in section 4(d) below. 