We use personal information and non-personal information for internal purposes, including: enhancing your experience at the Site; performing administration and technical support for the Site; enabling you to enter sweepstakes, contests and other promotions; enabling you to use certain services and features available on or through the Site; creating aggregate information about demographics and usage patterns; inviting our promotional vendors and advertiserswith your permissionto call to your attention special offers, products and services that may be of interest to you; and enabling purchases of goods and services. 