By logging in as a Sony Entertainment Network account holder on our websites, consumers consent to having information regarding their activities added to their customer profile, whether information regarding those activities comes from SCEA internal sources, Sony-related entities or affiliated sources. We may give Sony Entertainment Network account holders the opportunity to provide information about themselves and will from time to time conduct surveys or questionnaires for members to provide feedback and additional information. This information allows us to provide those Sony Entertainment Network account holders with information about our products that best suits their interests and to customize their experience. 