 2. Advertising Ad Serving The ads appearing on this website are delivered to you by our web advertising vendor Google's DoubleClick and/or by Kinja's own proprietary advertising delivery software. In order to serve ads to you, we may use information collected during your current search or visit to our websites and information that we specifically acquire from third parties. Data that we collect may be shared with some other third parties and is only used for proprietary ad delivery, ad reporting, and contextual advertising. These third parties do not have the right to use the information beyond the scope necessary to support our advertising and are usually bound by confidentiality requirements unless we disclose to you otherwise. 