We also may use third-party service providers, to target and serve some of the advertisements you see on the pages of our Site. We may share technical or aggregate information about your interaction with our Site, such as type of pages viewed and categories of interest, from our Site with these service providers for their use in displaying ads on our Site. These providers may use their own cookies, web beacons and similar technologies to collect similar information from our Site. These service providers may use that information, sometimes in conjunction with similar information gathered through other websites, to deliver advertisements on this Site, and on other websites that participate in our service providers' advertising networks, that are tailored to match the perceived interests of consumers. The information obtained by our third-party service providers also may be used to help measure and research an advertisement's effectiveness, or for other purposes. 