II. WHAT DO WE DO WITH COLLECTED INFORMATION? We use the personal information you provide to allow you to make product purchases, to fulfill your requests, improve our publications, products and services, to send you promotional offers related to TEN or our business partners, and to operate our business. A user may, at any time, opt out of receiving promotional offers by mail or e-mail. How You Can Control Your Personal Information. We also use collected information to evaluate and administer our products and services, respond to any problems that may arise, such as magazine delivery failures, difficulties in navigating our sites or accessing certain features, as well as to gauge user trends to determine what products and services are most popular with users, and to put you in touch with fulfillment partners who can provide services that we cannot. We allow users of our website to send articles or links by e-mail to other parties who may be interested in them. We do not retain any e-mail addresses of either the sender or recipient of such articles or links after they are sent, and do not share send a friend e-mail addresses with third parties. 