Our websites use a variety of technical methods for tracking purposes, including ""Web beacons"". Web beacons are small pieces of data that are embedded in images on the pages of websites. We also use these technical methods to analyze the traffic patterns on our websites, such as the frequency with which consumers visit various parts of our websites. These technical methods may involve the transmission of information either directly to us or to another party authorized by us to collect information on our behalf. We also use these technical methods in HTML emails that we send our guests to determine whether our consumers have opened those emails or clicked on links in those emails. The information from use of these technical methods may be collected in a form that is personally identifiable. 