Analytics Technologies. We have engaged with a third party service called Google Analytics to provide us information, reports and analysis about the usage, browsing patterns of users of the SIDEARM Services. Google Analytics tracks and analyzes non-personally identifiable usage and volume statistical information from our visitors and customers on our Web Sites. All data collected by Google Analytics on our behalf is owned and used by us. For more information about how Google Analytics collects data, please read their privacy policy at http://www.google.com/intl/en/policies/privacy/. 