 Your California Privacy Rights For California Residents: We may share your personally-identifiable information with affiliated third parties, some of which do not share the Kraft name, for their own direct marketing purposes. Because this category of affiliates is considered to be ""unaffiliated parties"" under California Law, you may opt out of us sharing with them. To opt out, please send a letter with your name, postal address, e-mail, with the heading ""California Privacy Rights"" to: Kraft Foods Group, Inc. Three Lakes Drive Northfield, IL 60093 Attention: Consumer Relations 