 2. HOW WE USE YOUR INFORMATION In addition to some of the specific uses of information we describe in this Privacy Policy, we may use information that we receive to: help you efficiently access your information after you sign in remember information so you will not have to re-enter it during your visit or the next time you visit the Service; provide personalized content and information to you and others, which could include online ads or other forms of marketing provide, improve, test, and monitor the effectiveness of our Service develop and test new products and features monitor metrics such as total number of visitors, traffic, and demographic patterns diagnose or fix technology problems automatically update the Instagram application on your device Instagram or other Users may run contests, special offers or other events or activities (""Events"") on the Service. If you do not want to participate in an Event, do not use the particular Metadata (i.e. hashtag or geotag) associated with that Event. 