JibJab utilizes ""Remarketing with Google Analytics"" to advertise online. In addition, third-party vendors, such as Google, show these ads on sites across the Internet and JibJab and third-party vendors use both first-party and third-party cookies to inform, optimize, and serve ads based on user visits to the JibJab site. JibJab also utilizes ""Google Display Network Impression Reporting"", which uses both first-party and third-party cookies to report how ad impressions, uses of ad services, and interactions with the ad impressions and ad services are related to user visits to the JibJab sites. JibJab also utilizes ""Demographics and Interest Reporting"", which collects data based on user demographics and interests, including but not limited to: age, gender, affinity category behavior and other category behavior. Data collected from the Google Analytics Demographics and Interest Reporting function is used in order to enrich the user experience and provide more relevant services and advertisements to users. 