The MRC is a non-profit industry association established in 1963 comprised of leading television, radio, print and digital media companies, as well as advertisers, advertising agencies and trade associations, whose goal is to ensure measurement services that are valid, reliable and effective.
MRC bụ ụlọ ọrụ na-enweghị uru ụlọ ọrụ guzobere na 1963 nke ndị isi telivishọn, redio, mbipụta na ụlọ ọrụ Internetntanetị, yana ndị mgbasa ozi, ụlọ ọrụ mgbasa ozi na ndị ọrụ azụmahịa bụ ndị ebumnuche ha bụ iji hụ na ọrụ nha dị mma, nke a pụrụ ịtụkwasị obi ma dị irè.