It's a tricky balance, designing for computer programs AND searchers, but if you keep these general principles in mind you'll have a good start.
Ọ bụ nkwụsị dị njọ, ịmepụta maka ihe omume kọmputa na ndị nyocha, mana ọ bụrụ na ị na-edebe iwu ndị a n'ozuzu n'uche ị ga-enwe mmalite dị mma.