If either company wanted to increase its growth rate, it could do so in two ways: increase the income of each consumer or reduce the cost of acquiring a new consumer.
Ọ bụrụ na ụlọ ọrụ na-anwa ịbawanye ego ha nwere, ha nwere ike ime ya n'ụzọ ole na ole: gbasawanye oke ngwaahịa, melite uru usoro ọ bụla, ịbawanye uru ndị ahịa na ndụ, wdg.