Choice - Customers want to subscribe to a product or service that best suits their needs.
Tinye n'ọrụ - ndị na-ere ahịa na-elekwasị anya n'inweta ndị ahịa ime ihe ụfọdụ ma ọ bụ soro ụzọ achọrọ achọrọ nke na-abawanye uru ndị ahịa.