It's a popular hashtag that started on Twitter as a way to label posts concerning women that people admire or find attractive.
Ọ bụ ewu ewu na-ewu ewu nke malitere na Twitter dị ka otu ụzọ isi tinye mkpado banyere ụmụ nwanyị ndị mmadụ nwere mmasị ma ọ bụ chọọ mma.