According to MarTech, "Netnography is the branch of ethnography (the scientific description of the customs of individual peoples and cultures) that analyses the free behaviour of individuals on the Internet that uses online marketing research techniques to provide useful insights.
Netnography bụ ngalaba nke ethnography (nkọwa sayensị nke omenala nke ndị mmadụ na ọdịbendị) na-enyocha omume nnwere onwe nke ndị mmadụ n'otu n'otu na Internetntanetị na-eji usoro nyocha ahịa n'ịntanetị iji nye nghọta bara uru.