Put simply, it's the level of control and customization you get that sets it apart from the big social networks everyone uses already.
N'ikwu ya n'ụzọ dị mfe, ọ bụ ogo na nhazi ị nwetara nke na-eme ka ọ dị iche site na nnukwu netwọk mmekọrịta mmadụ ọ bụla na-eji.