Its use became a hallmark of the International Typographic Style that emerged from the work of Swiss designers in the 1950s and 60s, becoming one of the most popular typefaces of the 20th century.
Ojiji ya ghọrọ ihe ngosi nke ederede ederede nke ụwa nke sitere na ọrụ nke ndị na-emepụta Switzerland na afọ 1950 na 60s, ghọọ otu n'ime ụdị ndị a kasị mara amara nke narị afọ nke 20.