As Scott Cook has said, "A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is."
Dị ka Scott Cook kwuru n'otu oge, "Ahịa abụghịzi ihe anyị na-agwa ndị na-eri ya, ọ bụ ihe ndị ahịa na-agwa ibe ha na ọ bụ."