Marketers spend billions of dollars designing the perfect logo, crafting a position, creating websites, brochures, TV spots and other advertising and collateral, but the sales presentation is an after-thought.
Ndị na-ere ahịa na-emefu ọtụtụ ijeri dollar na-emepụta akara ngosi zuru oke, ịmepụta ọnọdụ, ịmepụta weebụsaịtị, broshuọ, ntụpọ TV na mgbasa ozi ndị ọzọ na nkwa, mana ngosi ahịa bụ echiche mgbe emechara.