Stellenbosch Farmer's Winery (SFW) was first to use the name Pinotage on a label when, in 1961, they marketed the 1959 champion Pinotage wine, from Bellevue Estate, under the Lanzerac brand.
Molemi wa veine wa Stellenbosch ke yena wa pele ho sebedisa lebitso lena la Pinotage ka 1961, e le ho bapatsa tlhodisano y abo mpodi ya Pinotage ya Bullevue ka tlasa Lanzerac brand.