እውነት: ሰዎች በሂደት ላይ ናቸው, ስለዚህ ሰፋፊ ሪፖርቶችን የማንበብ,ረጅም ጦማር ልጥፎች እና ምርምር ውጤቶች በተንቀሳቃሽ መሣሪያዎቻቸው ላይ.
Truth: People are on the go, so they don't have the luxury of reading extensive reports, long blog posts and research findings on their mobile devices.