በአንድ ሥራ ላይ ብቻ ከማተኮር ይልቅ እንዴት እንደምንችል ያስቡ ሙሉውን የእሴት ሰንሰለት ቀለል ያድርጉትአካላዊ እና ዲጂታል ግንኙነቶችን ለገበያ የምናቀርብበት ጊዜ ዛሬ ካለው ግማሽ ያክል ቢሆን ኖሮ በንግድ ሥራችን ላይ ምን ተጽዕኖ ያሳድራል?
Rather than focusing on one silo of work, think about how we can simplify the entire value chain: What would the impact be on our business if our time to market for physical and digital communications was half of what it is today?