 አንድ የንግድ ድርጅት የበለጠ ክለሳዎች ሲኖረው, ኩባንያው የበለጠ ተባባሪ እየሆነ ይሄዳልከእኩያ ማጋራት ጋር.
When the association promotes a negative attitude, the customer is more likely to associate the company with negative connotations.