ማህበራዊ ጨርቅ: ይህ በጣም ትልቅ ስም ስያሜዎችን ለሚያሠራው ኩባንያ, Collective Bias, ማህበረሰብ ነው.
Intangibles: These resources include immeasurable resources that the Company has at its disposal i.e. good will, brand image and corporate image.