 የአንድ የማስታወቂያ ዘመቻ ለደንበኛው ለገንዘብ ዓላማ የሚውል ቢሆን ገንዘብ ለማሰራጨት ምን ያህል ገንዘብ እንደሚሰራ ማየት አስፈላጊ ነው .
For the customer of an advertising campaign, it is important to see how the funds are allocated for its conduct, whether money is spent for the intended purpose and with what effectiveness they are used.