 ከፎቶው ዝቅ ብሎ የሰፈረው ጽሑፍ እንዲህ ይላል፤ "ይህ አዲስ ዘመን ተብሎ የተሰየመው ጋዜጣ ከዛሬ ጀምሮ ወደፊት ለመላው ለኢትዮጵያ ሕዝብ የረዳትነቱን ሥራ ይሠራ ዘንድ ተመሠረተ።
She explained the idea behind the exhibition: "The Annuale will allow anyone who is interested in contemporary art to see exciting new work that is being created here in the West Midlands.