አሰራጭተሮች የቅርብ ጊዜዎቹን ቴክኖሎጂዎች ተግባራዊ ለማድረግ ሲፈልጉ ፣ 66% ወደ ደመናው ለመሄድ ያስባሉ ብለው ሲናገሩ 28% ቀድሞውኑ እንዳደረጉት የይዘት ካታሎግዎን በብቃት ለማከማቸት እና የበለጠ ግላዊነትን የተላበሱ አገልግሎቶችን ለመጨመር የሚያስችላቸው እንቅስቃሴ ውስጥ ነው ።
As broadcasters look to adopt the latest technologies, 66% say they would consider moving to the cloud, while 28% have already done so, in a move that would allow them to store their content catalogue more effectively and add more personalised services, as is the case with streaming platforms.