Your content needs to be able to speak to your Personas in the language they need to hear, based on where they are in their Buyer Journey.
Qorshahaagu waa inuu ku qoranyahay luuqad ay fahmayaan akhrisiyaashaadu, waxaad u baahantahay inaad ogaatid dadka akhrisanaaya buugga qorshaha ganacsigaaga afka ay fahmayaan iyo cidda ay yihiin waayo waa cidda aad u gaynaysid haddaad u baahantahay in laguu maal geliyo ganacsigaaga.