It was inaugurated to "recognise individuals, companies, organisations, destinations and attractions for outstanding initiatives related to the travel and tourism industry, and for fostering sustainable tourism and developing programs that give back to local communities."
Waxaa loo caleema saaray in "Aqoonsiga shaqsiyaadka, shirkadaha, ururada, meelaha loo socdo iyo meelaha loo soo jiito ee loogu talagalay dadaallada muuqda ee la xiriira safarka iyo warshadaha dalxiiska, iyo kobcinta dalxiiska joogtada ah iyo horumarinta barnaamijyada dib ugu celiya bulshada maxalliga ah."