As such, most Somali corporate communications is not fit for purpose, as they fail to sell their 'why' and 'so what' to customers.
Sidaas darteed, xiriirrada shirkaddaha Soomaalida sameeyaan badankooda ma lahan waxtarkii looga baahnaa, maadama ay ku fashilmaan inay macaamiisha ka gadaan 'muhiimada' iyo 'waxtarka' sheeyga ama adeego leeyahay.