A contextually aware system anticipates the user's needs and proactively serves up the most appropriate and customised content, product or service.
Isistimu eyazi ngokomongo ilindela izidingo zomsebenzisi futhi isebenza ngokufanelekile ngokuqukethwe, umkhiqizo noma insizakalo efaneleke kakhulu futhi eyenziwe ngezifiso.