... if there's a connection between an endorser and the marketer that consumers would not expect and it would affect how consumers evaluate the endorsement, that connection should be disclosed.
Uma kukhona ukuxhumana phakathi kogunyazayo nomthengisi abathengi abangeke bakulindele futhi kuzothinta ukuthi abathengi bakuhlola kanjani ukugunyazwa, lolo xhumo kufanele ludalulwe.