The central aim of any organisation is to define the needs of a target market and to adapt products or services to satisfy these needs more effectively than competitors.
Inhloso lenkhulu yesitfombe jikelele iyiphi inhlangano ukuchaza izidingo emakethe kwelitshe futhi ngizama ukuzijwayeza imikhiqizo noma amasevisi kufanele azanelise lezi zidingo ngokuphumelelayo ezingaphezu kuka izimbangi.