In a 2016 InfoSys study, approximately 86% of consumers said personalization has at least some impact on the purchasing decision; and more than 30% of consumers want more personalization in their shopping experiences.
Eqinisweni, okwakamuva funda kusuka ku-Infosys ithole ukuthi abathengi abangama-86% bathe # ukwenza kube ngokwakho kube nomthelela okungenani esinqumweni sokuthenga, nokuthi cishe ingxenye eyodwa kwezintathu zabathengi ifuna ukwenziwa okwengeziwe kulwazi lwabo lokuthenga.