Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today their significance lies in Search Engine Optimization (SEO).
Links kwangaphakathi babedabuka ezibalulekile (ngaphambi ukuvela izinjini) njengendlela eyinhloko navigation web; namuhla, Ukubaluleka yabo itholakala ngokugcwele injini (LOKHU).