Although the consequences of duplicate data are faced by everyone - IT managers, business users, data analysts - it has the worst impact on a company's marketing operations.
Yize imiphumela yedatha eyimpinda ibhekene nawo wonke umuntu - abaphathi be-IT, abasebenzisi bebhizinisi, abahlaziyi bemininingwane - inomthelela omubi kakhulu ekusebenzeni kokumaketha kwenkampani.