Sidi added, "Broadcasters and content creators have the ability to deliver personalized streams for every viewer but, until now, fragmented and evolving industry standards around OTT advertising have made it difficult to get a clear view of what's actually going on during the ad insertion process.
USidi uphinde wagcizelela ukusetshenziswa kwe-ad server debug lapho esho lokho "Abasakazi nabadali bokuqukethwe banekhono lokuletha ukusakaza okwenziwe komuntu okuthandwa nguwe uqobo kuzo zonke izibukeli kepha, kuze kube manje, izingcezu zemboni ezihlukanisiwe futhi ziveza ezokukhangisa nge-OTT zenze kwaba nzima ukuthola umbono ocacile wokuthi kwenzekani phakathi nenqubo yokufakwa kwesikhangiso.