This results in what is referred to as a "legitimacy gap," wherever There exists a discrepancy between the supposed id of a brand, And exactly how that identification is acquired by The buyer.
Lokhu kudala lokho okubizwa ngokuthi "yigebe lokuba semthethweni," lapho kunokungqubuzana phakathi kobunikazi obuhlosiwe bomkhiqizo, nokuthi leyo mininingwane itholwa kanjani ngumthengi.