The image has been removed from all online channels and the product will not be for sale in South Africa," read a statement on H&M's Twitter account.
"Lesi sithombe sesisusiwe kuzo zonke izinkundla ze-internet kanti impahla yona angeke idayiswe eNingizimu Afrika," kusho u-Amelia May-Woustra, okhulumela abakwa-H&M SA.