Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions
Ngokuya ngocwaningo oluphelele lwezinkulungwane zezentengiselwano ezimbonini eziningi nakuma-geographies, i-The Challenger Sale ithi ukwakhiwa kobudlelwano bakudala kuyindlela elahlekayo, ikakhulukazi uma kukhulunywa ngokuthengisa izixazululo eziyinkimbinkimbi, ezinkulu zebhizinisi nezamabhizinisi.