One aspect of big data that many researchers find promising is that participants are generally not aware that their data are being captured or they have become so accustomed to this data collection that it no longer changes their behavior.
Esinye isici idatha big ukuthi abaningi umcwaningi uthole ngimthembise wukuthi abahlanganyeli ngokuvamile abazi ukuthi banayo ukuthi idatha yabo basuke othwetshulwayo noma they sesinomkhuba ngakho kuleli qoqo idatha ukuthi ayisekho lishintsha ukuziphatha kwabo.