There are more than 4 billion email accounts across the world, and businesses are more successful at reaching consumers through email than social media: 90% of emails reach the correct consumer's inbox, but only 2% of Facebook followers see a business's posts in their News Feeds.
Kunekheli le-imeyili elingaphezu kwezigidigidi zama-4 emhlabeni wonke, futhi amabhizinisi aphumelela kakhulu ekufinyeleleni abathengi nge-imeyili kunemithombo yezokuxhumana: I-90% yama-imeyili ifinyelela kubhokisi lokungenayo elifanele lomthengi, kodwa ngama-2% kuphela abalandeli be-Facebook abona okuthunyelwe kwebhizinisi kuzindaba zabo Okuphakelayo.