When you're working on everything else - the entry method, the rules, the design, the prize, the copy on the page - keep your ultimate goal in mind and gear it towards that.
Lapho usebenza kuyo yonke enye into - indlela yokungena, imithetho, ukwakhiwa, umklomelo, ikhophi ekhasini - gcina umgomo wakho wokugcina engqondweni bese uwubhekisa kulokho.