Any of these can be incorporated as a "big idea" in the headline in order to capture people's attention and start their emotional association with your product or service.
Noma yikuphi kwalokhu kungafakwa "njengomqondo omkhulu" esihlokweni ukuze ubambe abantu futhi uqale ukuhlangana kwabo ngokomzwelo nomkhiqizo noma isevisi yakho.