Moving forward, contextual targeting will allow marketers to get back to what it is they should be doing - forging a real, authentic and empathetic connection with consumers in the right place and at the right time.
Ukuqhubekela phambili, ukukhomba kokuqukethwe kuzovumela abathengisi ukuthi babuyele kulokho okufanele ngabe bakwenza - ukwakha ukuxhumana kwangempela, okuyiqiniso nokuzwela nabathengi endaweni efanele nangesikhathi esifanele.