This means that some visitors visit your website, read your article and click on the advertisement to avail of the service, you will have 70% of the total CPC, and the remaining 30% is in the pocket of Google.
Lokhu kusho ukuthi ezinye izivakashi zivakashela iwebhusayithi yakho, funda i-athikili yakho bese uqhafaza kwisikhangiso ukuthola insizakalo, uzoba nayo 70% we-CPC ephelele, nabasele 30% iphaketheni le-Google.