Bottom of the Pyramid (BoP), as a concept, unmistakably embraces 'a pointer' to how marketing features prominently in dousing social ills where poverty occupies a centre stage.
Bottom of the Pyramid (Bop), njengoba nomqondo, babangana ngokunembile 'pointer' ukuba marketing izici kanjani evelele dousing izinkinga zenhlalo lapho ububha sinesikhundla eshashalazini.