Soon after his first book, The Tipping Point: How Little Things Can Make a Big Difference (Little, Brown, 2000), fell into America's palms, Gladwell made the leap from generalist staff writer at The New Yorker to marketing god.
Ngokushesha ngemuva kwencwadi yakhe yokuqala, iThe Tipping Point: How Little Things Can Make a Big umehluko (Encane, uBrown, 2000), yawela ezintendeni zezandla zaseMelika, uGladwell waqhamuka kumlobi wabasebenzi jikelele eThe New Yorker eya ekukhangiseni unkulunkulu.