According to eMarketer, one of the reasons for this explosive growth is the app's immense popularity - especially among millennials and Gen Z members.
Ngokuvumelana ne EMarketer, esinye sezizathu ezibangela ukukhula okuqhuma kakhulu ukuphakama kohlelo lokusebenza - ikakhulukazi phakathi kwaminyaka eyizinkulungwane namalungu e-Generation Z.