The same general technique that Blumenstock and colleagues used to infer people's wealth can also be used to infer potentially sensitive personal attributes, including sexual orientation, ethnicity, religious and political views, and use of addictive substances (Kosinski, Stillwell, and Graepel 2013).
Inqubo efanayo efanayo ethi Blumenstock kanye nozakwethu asetshenziselwa ukwehlisa ingcebo yabantu ingasetshenziselwa ukuveza izimfanelo zomuntu siqu ezinokuthi zizwele, okubandakanya ukuma ngokocansi, ubuzwe, imibono yenkolo nezombusazwe, nokusetshenziswa kwezidakamizwa (Kosinski, Stillwell, and Graepel 2013).