"The FTC's Endorsement Guides provide that if there is a 'material connection' between an endorser and an advertiser - in other words, a connection that might affect the weight or credibility that consumers give the endorsement - that connection should be clearly and conspicuously disclosed, unless it is already clear from the context of the communication.
Imihlahlandlela ye-FTC's Endorsement Guides ithi uma kukhona 'ukuxhumana kwezinto' phakathi kogunyazayo nomthengisi womkhiqizo - ngamanye amagama, ukuxhumana okungathinta isisindo noma ukwethembeka abathengi abakunikezayo - lokho kuxhumana kufanele kucace futhi kugqame kudalulwe, ngaphandle kokuthi ukuxhumeka sekuvele kucacile kumongo wokuxhumana oqukethe ukugunyazwa.