"By using technology and the data available to them to tap into this trend, traditional broadcasters will be able to create a tailor-made viewing experience and potentially open up new revenue streams," he added.
"Ngokusebenzisa ubuchwepheshe kanye nemininingwane etholakala kubo ukuthola lo mkhuba, abasakazi bendabuko bazokwazi ukudala isipiliyoni sokubuka esenziwe ngobuchule futhi bavule nemikhakha emisha engenayo," engeza.