The use of this big data remains a challenge, however, as the reported percentage of projects using available or requested marketing analytics has decreased from 35% a year ago to 29% at present.
Ukusetshenziswa kwale datha enkulu kuhlala kuyinselelo, noma kunjalo, njengoba amaphesenti abikiwe wamaphrojekthi asebenzisa ukumaketha okutholakalayo noma okuceliwe analytics lehle lisuka emaphesentini angama-35 ngonyaka owedlule laya kumaphesenti angama-29 njengamanje.