Search engines find keywords in different fundamentals of the page and use them to determine whether the page rank in the issuance of these keywords.
Izinjini zokusesha zithola amagama asemqoka ezingxenyeni ezahlukahlukene zekhasi bese uzisebenzisa ukuthola ukuthi ngabe ikhasi kufanele libekwe emiphumeleni ethile noma cha.