Some record labels, such as Universal Music, Sony Music, and Warner Music, will sponsor a TikTok creator when they are looking to increase the number of streams of a popular song or make a song popular again.
Isibonelo, izinkampani zokuqopha, njenge-Universal Music, i-Sony Music, noma i-Warner Music, zivame ukuvuma TikTok ngabanye lapho befuna ukwandisa izinombolo zokusakazwa kwengoma ethandwayo noma ukuthola enye ingoma futhi.