In its State of Account-based Marketing Study in 2015, SiriusDecisions reported 92 percent of B2B organizations saw ABM as extremely or very important to their marketing initiatives.
I-SiriusDecision's Isifundo se-2015 State of Account-based Marketing (ABM) ithole ukuthi ama-92% wabakhangisi be-B2B bathe i-ABM iyiyo kakhulu or kakhulu kubalulekile emizamweni yabo yonke yokukhangisa.