Regarding motivating participants, it is actually quite tricky to figure out exactly why people participate in mass collaboration projects (Nov, Arazy, and Anderson 2011; Cooper et al. 2010, Raddick et al. (2013); Tuite et al. 2011; Preist, Massung, and Coyle 2014).
Ngokuphathelene nabathintekayo abathintekayo, empeleni kunzima ukuthola ukuthi kungani abantu behlanganyela emisebenzini emikhulu yokubambisana (Cooper et al. 2010; Nov, Arazy, and Anderson 2011; Tuite et al. 2011; Raddick et al. 2013; Preist, Massung, and Coyle 2014).