While IT investments are primarily a security and risk investment - in other words, a "have to" - marketing investments continue to demand a return on investment and full evaluation.
Ngenkathi utshalomali lwe-IT ngokuyinhloko kungukutshalwa kwezokuphepha nobungozi - ngamanye amagama, "kufanele" - izimali zokumaketha ziyaqhubeka nokufuna imbuyiselo yotshalo-mali kanye nokuhlola okugcwele.