The example of someone having a positive experience with a drug is easy to see how drug dependence and the law of effect works. The tolerance for a drug goes up as one continues to use it after having a positive experience with a certain amount the first time.[38] It will take more and more to get that same feeling. This is when the controlled substance in an experiment would have to be modified and the experiment would really begin. The law of work for psychologist B. F. Skinner almost half a century later on the principles of operant conditioning, "a learning process by which the effect, or consequence, of a response influences the future rate of production of that response.[39]
The Coke Crew met to discuss their experiences. They all said they always had a great experience using coke and used the same amount each time. They told how many times they used coke. Ashley used it 23 times, Judith used it 27 times, Rose used it 32 times, Janice used it 43 times, Kelly used it 57 times, Nicole used it 65 times, and Judy used it 72 times.
Who has a higher tolerance for coke: Judith or Nicole?