While Twitter provides an unprecedented opportunity to learn about breaking news and current events as they happen, it often produces skepticism among users as not all the information is accurate but also hoaxes are sometimes spread. While avoiding the diffusion of hoaxes is a major concern during fast-paced events such as natural disasters, the study of how users trust and verify information from tweets in these contexts has received little attention so far. We survey users on credibility perceptions regarding witness pictures posted on Twitter related to Hurricane Sandy. By examining credibility perceptions on features suggested for information verification in the field of Epistemology, we evaluate their accuracy in determining whether pictures were real or fake compared to professional evaluations performed by experts. Our study unveils insight about tweet presentation, as well as features that users should look at when assessing the veracity of tweets in the context of fast-paced events. Some of our main findings include that while author details not readily available on Twitter feeds should be emphasized in order to facilitate verification of tweets, showing multiple tweets corroborating a fact misleads users to trusting what actually is a hoax. We contrast some of the behavioral patterns found on tweets with literature in Psychology research.
The first user study on credibility perceptions of tweets is that by @cite_20 . Users were shown tweets with alterations from one another, such as different profile picture, or different tweet content. They studied how credibility ratings perceived by users varied according to these alterations. They found that the basic information shown on major tweet interfaces is not sufficient so as to assessing the credibility of a tweet, and that showing more details about the author of a tweet would help to that end. On a related study, @cite_28 conducted a survey study to compare credibility perceptions of U.S. users on Twitter and Chinese users on Weibo. They found cultural differences between both kinds of users, such as Chinese users being much more context-sensitive, and U.S. users perceiving microblogs generally as less credible.
@cite_28 @cite_20
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Microblogs have become an increasingly important source of information, both in the U.S. (Twitter) and in China (Weibo). However, the brevity of microblog updates, combined with increasing access of microblog content through search rather than through direct network connections, makes it challenging to assess the credibility of news relayed in this manner [34]. This paper reports on experimental and survey data that compare the impact of several features of microblog updates (author’s gender, name style, profile image, location, and degree of network overlap with the reader) on credibility perceptions among U.S. and Chinese audiences. We reveal the complex mechanism of credibility perceptions, identify several key differences in how users from each country critically consume microblog content, and discuss how to incorporate these findings into the design of improved user interfaces for accessing microblogs in different cultural settings. Twitter is now used to distribute substantive content such as breaking news, increasing the importance of assessing the credibility of tweets. As users increasingly access tweets through search, they have less information on which to base credibility judgments as compared to consuming content from direct social network connections. We present survey results regarding users' perceptions of tweet credibility. We find a disparity between features users consider relevant to credibility assessment and those currently revealed by search engines. We then conducted two experiments in which we systematically manipulated several features of tweets to assess their impact on credibility ratings. We show that users are poor judges of truthfulness based on content alone, and instead are influenced by heuristics such as user name when making credibility assessments. Based on these findings, we discuss strategies tweet authors can use to enhance their credibility with readers (and strategies astute readers should be aware of!). We propose design improvements for displaying social search results so as to better convey credibility.