Trojan recently released a state-of-the-art vibrator: the Triphoria. Three unique tips! The company also figured out how to get cable networks to let them advertise the sex toy during the day: Don't call it a "vibrator." 
 
 Trojan just assumed that prudish cable networks would stick their commercial for Triphoria between early-morning reruns of Seinfeld. But the spot does such a good job of just barely indicating what the product does that many networks, including VH1 and Comedy Central, have approved the commercial for early evening and even day slots, according to the Times. 
 
 The key was not mentioning the word "vibrator." One network exec tells the Times: "No matter how liberal you are, a little kid doesn't need to hear the word ‘vibrator,'" Instead, the commercial plugs the "vibrating triphoria," as a "personal massager." 
 
 So, kids will turn into sex maniacs at the word "vibrator," but "vibrating Triphoria" is OK? We know kids are dumb, but do they not understand how nouns and verbs work? Can they not comprehend the fact that something which vibrates is, technically, a "vibrator"? We are headed down a slippery semantic slope, here. By this logic, Trojan could advertise a new double-headed dildo—the Duojoy—by marketing it as the "dual-penetrating Duojoy." Or a new ball-gag—the Stuff-o-Matic: The "Smothering Stuff-o-matic". Who knows what kinds of esoteric sex acts our children may someday half-understand! 
 
 Not that we have any problem with this. Just looking out for the kids, here. |||||  
 
 “Has life got you stressed out?” begins a voiceover in the commercial, in an over-the-top style of an infomercial, as a woman sits stuck in traffic. “Want to have some fun? New from Trojan, a brand you trust. Introducing vibrating Tri-Phoria — it’s like three massagers in one.” 
 
 The new commercial, by Sullivan Productions of Tampa, Fla., calls the product a “personal massager.” Borrowing a trope from pharmaceutical commercials, it continues, “Side effects of Tri-Phoria may include screams of ecstasy, curled toes, a sudden glow and intense waves of pleasure.” 
 
 In “The Technology of Orgasm,” a history of the vibrator, Rachel P. Maines writes that in the early 1900s the devices were advertised in women’s magazines and the Sears catalog, albeit obliquely as relaxation aids, and it was not until they started appearing in stag films in the 1920s that, as Ms. Maines puts it, their “social camouflage” was undone and such ads disappeared. 
 
 Asked to review the new Tri-Phoria commercial, Ms. Maines said it “comes very close to telling you what it is good for” without quite doing so. 
 
 “The camouflage used to be a lot thicker, but there’s still a very thin layer of camouflage,” she said. “The networks have moved to where they’re resigned to accept some sort of advertising — but they still require a fig leaf held up with suspenders.” 
 
 Brian Fays, executive vice president for advertising at MTV, which is owned by Viacom, lauded Trojan’s restraint. 
 
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 “No matter how liberal you are, a little kid doesn’t need to hear the word ‘vibrator,’ ” said Mr. Fays, who knows about advertising decisions by other Viacom networks that accepted the Tri-Phoria commercial, like Comedy Central, Logo and Spike. 
 
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 “At first there was a certain amount of trepidation that maybe the viewing public wasn’t prepared to see a commercial with vibrators, and we automatically put it in the overnight slot, but we opened it up because, instead of it being taboo, they got their point across subtly,” he said. 
 
 MTV, in fact, is among the most restrictive of the cable networks, permitting the Tri-Phoria spot only between 3:30 a.m. and 6 a.m., which Mr. Fays attributed to the network’s having a “younger demographic.” But if the commercial has “smooth sailing” during earlier slots on other Viacom networks, MTV may permit it to be seen in earlier time slots too, he said. 
 
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 Not everyone views television networks’ greater acceptance of ads of a sexual nature as a victory. On Monday, the American Academy of Pediatrics issued a policy statement urging, among other things, that ads for erectile dysfunction drugs like Viagra be shown only after 10 p.m. and “not be overly suggestive.” 
 
 Trojan says the Tri-Phoria campaign represents the largest advertising campaign for a vibrator, and that the company is spending “millions” on it, but declines to be more specific. The Trojan brand spent a total of $22.4 million on advertising (most of it focused on condoms) in 2009, according to the Kantar Media unit of WPP. 
 
 Market research companies that follow a variety of consumer goods do not track the vibrator market, but research by Trojan pegs annual revenue for the devices in the United States at about $1 billion, 2.5 times that of condoms. 
 
 According to Trojan-financed studies published in the Journal of Sexual Medicine, 52.5 percent of women and 44.8 percent of men have used vibrators. Contrary to the perception that the devices are nearly always used by the unaccompanied, 40.9 percent of women and 40.5 percent of men report having used them with sexual partners. 
 
 Men made 40 percent of the online purchases of the Mini and the Touch, two small vibrators Trojan introduced in the last two years. In 2009 it focused on men with ads in Maxim for the Mini. 
 
 Jim Daniels, vice president for marketing at Trojan, said the restrained approach of the ad on cable networks would increase the likelihood of eventually gaining approval for the commercials on the major broadcast networks. 
 
 “Our goal is with facts and experience on our side to approach networks for approval, possibly in the early part of next year,” Mr. Daniels said. 
 
 He says that although Tri-Phoria is available only on Trojan’s Web site now, he expects it to be carried at major retailers like CVS, Walgreen’s and Wal-Mart beginning in the first half of 2011. 
 
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 “This is right in Trojan’s wheelhouse,” he said. “We think we’re creating a good buzz — pun intended — and we think consumers will be happy with the products we’re offering.” ||||| PRINCETON, N.J., Aug. 7, 2012 /PRNewswire/ -- August just got a whole lot hotter as the makers of Trojan™ Vibrations bring pleasure to the streets with a massive giveaway of 10,000 Trojan™ vibrators – the largest-ever vibrator giveaway of its kind. 
 
 (Photo: http://photos.prnewswire.com/prnh/20120807/NY53167-a) 
 
 (Photo: http://photos.prnewswire.com/prnh/20120807/NY53167-b) 
 
 (Photo: http://photos.prnewswire.com/prnh/20120807/NY53167-c) 
 
 On August 8th and 9th, Trojan™ Vibrations will be turning up the heat and hitting hot spots around New York City, serving up their latest line of Trojan™ Vibrations products to all pleasure seekers via specially-designed Trojan™ Vibrations Pleasure Carts modeled after New York City's famous hot dog carts. 
 
 People can satisfy their pleasure cravings by swinging by a Trojan™ Vibrations Pleasure Cart to receive a free Trojan™ Tri-Phoria™ Intimate Massager or Trojan™ Pulse Intimate Massager, while supplies last. 
 
 "Research from The Center for Sexual Health Promotion at Indiana University found that 53 percent of women and 45 percent of men have used a vibrator in their lifetime, indicating that vibrators have officially entered the mainstream," said Bruce Weiss, Vice President of Marketing, Trojan™ Sexual Health. "We're always looking for ways to advance this effort by fostering an open dialogue about sexual health and creating unique moments that get people 'buzzing' about sex and pleasure." 
 
 Pleasure for All, All for Pleasure! 
 
 As a summer heat wave sweeps the nation, the makers of Trojan™ Vibrations bring record highs into the bedroom by deploying a fleet of Trojan™ Vibrations Pleasure Carts across New York City. Brand ambassadors will be on hand to distribute free Trojan™ vibrators and pleasure seekers can take the "What's Your Vibe?" quiz onsite to find the perfect Trojan™ Vibrations product for them. 
 
 The Trojan™ Vibrations Pleasure Carts come on the heels of last year's successful Trojan™ Vibrations Truck Tour, which hit nighttime spots across New York City, giving good vibes with samples at every stop. 
 
 Vibrators, Get Your Vibrators Here! 
 
 Time Wednesday, August 8: Thursday, August 9: 11:00 AM – 12:00 PM Pleasure Cart A Midtown – 6th Avenue between 48th & 49th Streets 
 
 4:00 PM – 6:00 PM Pleasure Cart A Flatiron – 5th Avenue between 23rd and 22nd Streets Pleasure Cart B Financial District – Pearl and Broad Streets Pleasure Cart A Union Square – 17th Street and Broadway Pleasure Cart B Soho – Lafayette between Broom and Spring Streets 7:00 PM – 10:00 PM Pleasure Cart A Meatpacking – 14th Street and 10th Avenue Pleasure Cart B East Village – 3rd Avenue between 12th and 14th Streets Pleasure Cart A Murray Hill – 3rd Avenue between 33rd and 38th Streets Pleasure Cart B Meatpacking – 14th Street and 10th Avenue 
 
 Find a Trojan™ Vibrations Pleasure Cart near you by visiting Facebook.com/TrojanVibrations. 
 
 What's the Buzz All About? 
 
 American couples are embracing vibrators more than ever before.[i] In fact, recent research from the Trojan™ Charged™ Sex Life survey uncovered that more than 72 percent of people are open to introducing a vibrator into the bedroom to shake things up. 
 
 The makers of Trojan™ Brand Products are helping lead the mainstreaming of the category by making high-quality vibrators accessible across a multitude of channels—at drugstores, grocery stores, mass merchandisers, online and in select adult stores—making it easier for couples to bring a higher level of fun and intimacy into their relationships. From vibrators to a wide variety of condoms, for over 90 years, the makers of Trojan™ Brand Products have remained dedicated to providing people with the tools they need to increase the heat index in the bedroom. 
 
 Trojan™ Pulse Intimate Massager delivers precise stimulation and boasts six vibration modes—three speeds and three pulse patterns, and is discreet and portable. 
 
 Trojan™ Tri-Phoria™ Intimate Massager provides 24 unique pleasure combinations via three interchangeable tips and eight vibration modes. 
 
 Trojan™ Twister™ Intimate Massager offers a unique twisting handle, allowing for multiple positions and options, including four unique twistable positions and eight vibration modes of five speeds and three pulse patterns. While Twister™ will not be featured as a giveaway on the Trojan™ Vibrations Pleasure Cart, you can find it at your local drugstore.* 
 
 For more information, visit TrojanVibrations.com, or Facebook.com/TrojanVibrations. 
 
 About TROJAN™ VIBRATIONS 
 
 TROJAN™ VIBRATIONS is a line of high-quality vibrators and vibrating rings that help users enhance their sexual pleasure. This premium line of products offers unique features including multiple speeds and pleasurable pulse patterns in a variety of sizes and sensual designs to accommodate an individual's personal preferences. For more information, visit www.TrojanVibrations.com. 
 
 *TROJAN™ VIBRATIONS products are available in the United States, except for AL, GA, KS, MS, TX and VA. 
 
 About TROJAN™ 
 
 TROJAN™ Brand Condoms are America's #1 condom and have been trusted for over 90 years. TROJAN™ Brand Latex Condoms are made from premium quality latex to help reduce the risk of unwanted pregnancy and sexually transmitted infections. Every condom is electronically tested to help ensure reliability. There are over 29 varieties of TROJAN™ Brand Condoms. More Americans trust the TROJAN™ brand than any other condom. For more information, visit www.TrojanCondoms.com. 
 
 i Herbenick, Debby, Michael Reece, J Dennis Fortenberry. "Prevalence and characteristics of vibrator use by women in the United States: Results from a nationally representative study." The Journal of Sexual Medicine 6 (2009):1857–1866. 
 
 Contact: 
 
 Esther Walsh Bjorn Trowery Edelman Edelman (212) 277-3784 (212) 704-4556 Esther.Walsh@Edelman.com Bjorn.Trowery@edelman.com 
 
 SOURCE TROJAN VIBRATIONS
– Condom king Trojan managed to get its new vibrator commercial on TV—and not just during the wee hours—by doing one simple thing: not referring to the product as a vibrator. Apparently referring to it by its proper name (“Vibrating Tri-Phoria”) is OK. Trojan also agreed not to show the actual product: Instead, it shows multiple boxes, all of which vibrate jubilantly as the voiceover promises side effects including “screams of ecstasy, curled toes, a sudden glow, and intense waves of pleasure,” the New York Times reports. “No matter how liberal you are, a little kid doesn’t need to hear the word ‘vibrator,’” says an MTV exec. Really? wonders Adrian Chen at Gawker: “We know kids are dumb, but do they not understand how nouns and verbs work? Can they not comprehend the fact that something which vibrates is, technically, a ‘vibrator’? We are headed down a slippery semantic slope, here. By this logic, Trojan could advertise a new double-headed dildo—the Duojoy—by marketing it as the ‘dual-penetrating Duojoy.’”