The Doritos brand, in partnership with the It Gets Better Project, launches Doritos Rainbows chips, a new, limited-edition product to celebrate the LGBT community. 
 
 The Doritos brand, in partnership with the It Gets Better Project, launches Doritos Rainbows chips, a new, limited-edition product to celebrate the LGBT community. Frito-Lay 
 
 Earlier this summer, Mike Melgaard created a fake Target customer service account to troll shoppers who were complaining on the company's Facebook page about its decision to stop labeling toys as "boys" or "girls" toys . 
 
 Now Melgaard has pulled off a similar stunt, this time provoking the snackers who were outraged that Doritos launched a line of rainbow chips as a part of a new campaign to support LGBT youth through the It Gets Better project. The account was quickly shut down , but not before Melgaard managed to reply to upset customers with snarky responses under the username "Doritos ForHelp." 
 
 When one 60-year-old Doritos fan threatened to “never buy another of your long line of products,” and he answered , ‘Unfortunately, you are well passed what we in the business like to call our 'customer demographic.’ Your world views are just too outdated for our business model." 
 
 When another chastised the company on the grounds that “corporations have no business promoting political agendas,” Melgaard replied , “What is funny is that with the ruling of Citizens United in 2010, corporations very much DO have business in promoting political agendas. Now, how is helping youth from committing suicide ‘taking a political stance?’" 
 
 On his personal Facebook, Melgaard took a more serious tone, writing that "anyone being "upset" over this issue is really just slowing down the collective progress for all of humanity. And you're doing it for no reason other than your personal bias." ||||| The so-called “Target Troll” is back with vengeance. 
 
 In early August, Mike Melgaard posed as a Target representative on Facebook to confront people upset with the retail chain’s decision to make its toy department signage gender-neutral. He successfully trolled outraged shoppers from his own account, which was made to look like an official Target Facebook page, complete with the trademark bullseye as his picture (much to the chagrin of Target). 
 
 The hijacking made him briefly Internet famous, and now it looks like he’s back for more. This time around he’s pretending to represent Doritos on Facebook, which last week unveiled a limited edition rainbow-colored chips in support of the gay community. 
 
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 Frito-Lays’ collaboration with the It Gets Better Project apparently left a spoiled taste in some people’s mouths — a taste not associated with the chips, that is. They voiced their discontent online calling the initiative “disgusting” or “ungodly,” according to Logo, the cable network devoted to gay themes and issues. 
 
 Activate Melgaard. Under the name “Doritos ForHelp,” he wrote cheeky responses to anti-gay bigots who said they were disowning the chip company. 
 
 Here’s a sampling: 
 
 As you can see, people fell for it even though his account doesn’t have the verified check mark that Doritos’ page has. The fun didn’t last more than day, Melgaard writes on Facebook, before the account was deleted. Digiday has reached out to Doritos for comment but has not yet heard back. 
 
 Despite the fact that Melgaard’s shenanigans didn’t reach the viral popularity that his Target stunt did, this troll holds importance to the comic. He addressed people who are actually upset with Doritos in a Facebook message saying the initiative is about bringing awareness to suicide among LGBTQ teens. 
 
 “Anyone being ‘upset’ over this issue is really just slowing down the collective progress for all of humanity,” he writes. “And you’re doing it for no reason other than your personal bias.” 
 
 Photo via Facebook. ||||| Pepsi-flavored Cheetos are getting a tryout in Japan. (Photo: 'Chicago Tribune' via Getty Images) Story Highlights Frito-Lay is selling Pepsi-flavored Cheetos in Japan 
 
 No word on whether the product will ever hit the U.S. market 
 
 Odd flavor mash-ups are one of the hottest trends in the food industry 
 
 Q: What's bright orange and fizzes? 
 
 A: Pepsi-flavored Cheetos, of course. 
 
 Huh? No, you can't buy them in the USA — at least, not yet — but the weirdly flavored combo snack is now being sold in Japan, where almost no flavors are too wacky to mix and match. 
 
 The snacks, which hit shelves in Japan last month, will be sold there only for a limited time, says Frito-Lay spokesman Jeff Dahncke. For the moment, at least, there are no plans to bring the chips to the U.S., he says. But clearly, the world's biggest snack food giant is hip to the international food trend that's spread across supermarket shelves: flavor-mashing. 
 
 Mixing flavors like Cheetos and Pepsi "speaks to consumers' short attention spans," says Lynn Dornblaser, new products guru at the research firm Mintel. "Consumers all want something absolutely new that's never been seen before." That, after all, may be about the best way to stand out from the estimated 20,000 food and drink products introduced each year in the U.S. alone. 
 
 There's a food-industry term for how consumers respond to product mashes like Pepsi and Cheetos: mouth surprise. "The mouth doesn't anticipate the combo, which actually makes it more pleasurable to the brain," says food scientist Steven Witherly, author of Why Humans Like Junk Food: The Inside Story on Why You Like Your Favorite Foods. "If something looks like a Cheeto but tastes like a Pepsi, it wakes up the brain." 
 
 A product review for Pepsi-flavored Cheetos was posted Thursday on The Impulsive Buy blog. It says that these Cheetos actually fizz in the mouth. 
 
 "The first sensation, which I did not expect, was a very acidic bite," says the reviewer. "It tries to capture the citrus notes of Pepsi, but it's over the top. Too lemony. The sweeter cola flavor is there, but it's subtler and overpowered by the intense citrus." 
 
 But you don't need to go to Japan for weird flavor combos. Over the past 18 months or so, Taco Bell has mashed three different flavored Doritos into its Taco shells. And Oreo keeps spinning out all kinds of odd Oreo flavor combos, including the most recent, Rainbow Sherbet Ice Cream Oreos — plopped, mercifully, into vanilla (not chocolate) Oreos. (In Japan, it sells Green Tea Oreos.) 
 
 In the evolving world of social media posts, tweets and snaps, it's all about products finding ways to garner attention, says Dornblaser. "There's something to be said about products that elicit an 'ew' response," she says. That is, if a product has a reasonable gross-out factor, there's also a reasonable chance that someone who tries it will post it on their Facebook page. Which is all the product makers really want, anyway. 
 
 But Dornblaser says she's not nearly bold enough to eat a bag of Pepsi-flavored Cheetos. Then, again, she says, "I'd eat a handful." 
 
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– No, Doritos and Skittles haven't made a baby. Doritos is declaring its support for the LGBT community with its new bag of chips, Doritos Rainbow. The chips are actually Cool Ranch-flavored but in the colors of the Pride flag: green, blue, purple, red, and orange, reports Yahoo. Don't go looking for them on store shelves, though. The limited-edition bags will be shipped free of charge only to those who donate at least $10 to the It Gets Better project, which supports LGBT youth around the world. "There's nothing bolder than being yourself," reads the chip package. (Then there's Doritos-flavored soda.)