Life-long presidential hopeful Newt Gingrich launched his latest candidacy with the slogan: “Win the Future.” If that sounds familiar, you probably watched Obama’s State of the Union address, where he debuted it to the world–or you saw the recent White House Correspondents Association dinner where Obama relegated it to joke status (start at 2:54 of Obama’s own parody video). 
 
 What most folks don’t realize–and the Atlantic deftly discovered today–is that Newt Gingrich, whose campaign only launched this week, actually registered “American Solutions for Winning the Future” with the IRS under section 527 of the tax code on October 6, 2006. The group has handled his political ops ever since. 
 
 The catchphrase failed to catch on with pushes from both politicians. And both Jon Stewart and Stephen Colbert had a field day with it; senior economic advisor to the President, Austan Goolsbee, strained to contain his laughter after Jon Stewart indulged himself with the question, “Is that how we win the future?” 
 
 Stephen Colbert devoted a small segment to the doomed slogan back in January, “Yes! We’ll win the future. If we just keep pumping quarters into it, this thing’s gotta pay off.” ||||| By Chris Good 
 
 The former House speaker was into "winning the future" years before the president adopted the slogan. But it's cool, his campaign says. 
 
 Little-known fact: When President Obama unveiled his new slogan, "Winning the Future," he ripped off Newt Gingrich. 
 
 In October of 2006, Gingrich registered a new political group with the IRS under section 527 of the U.S. tax code: American Solutions for Winning the Future. Since then, the group has operated as Gingrich's main political arm. 
 
 Then in his 2011 State of the Union speech, Obama unveiled "Winning the Future" as his new slogan. The White House uses the slogan frequently, and seems likely to keep using it as the 2012 reelection campaign heats up. 
 
 
 
 Gingrich still uses the catch-phrase, too, despite the president having co-opted it. In fact, he's using it to campaign against Obama. Here's the front page of Gingrich's presidential campaign website, Newt.org: 
 
 I asked Gingrich's 2012 campaign how the former speaker feels about Obama ripping him off so egregiously. Apparently he doesn't mind. 
 
 "We think it's great," spokesman Rick Tyler wrote in an email. "We intend to have a head on debate of whose policies will actually win the future and whose policies will lose the future." ||||| AP 
 
 NEW ORLEANS -- Newt Gingrich made a rock star's entrance at the Southern Republican Leadership Conference Thursday night, entering to a standing ovation as the song "Eye of the Tiger" blared over the speakers and lights shined out over the crowd. 
 
 When Gingrich eventually got to the podium, he delivered a self-assured address peppered with historical allusions. Democrats in Washington, he said, had put together a "perfect unrepresentative left-wing machine dedicated to a secular socialist future." 
 
 Mr. Obama is "the most radical president in American history," Gingrich said. "He has said, 'I run a machine, I own Washington, and there is nothing you can do about it.'" 
 
 "What we need is a president, not an athlete," Gingrich said during a question and answer period after his speech. He added: "Shooting three point shots may be clever, but it doesn't put anybody to work." 
 
 Gingrich discussed passage of the health care bill, saying the "decisive" election of Sen. Scott Brown sent a message that Democrats decided to ignore in order to "ram through" the bill against the wishes of the American people. 
 
 "The longer Obama talks the less the American people believe him," Gingrich said, citing the decline in poll numbers for the health care bill as the president kept trying to sell it to the public. 
 
 Gingrich said that when Republicans take back the House and Senate in the midterm elections they should "refuse to fund" the administration's proposals, drawing huge applause from the crowd. 
 
 Add a Republican president, he said, and the goal should be to "repeal every radical bill" passed by the current administration. 
 
 Gingrich, a potential 2012 Republican presidential candidate, stressed his conception of the current administration as part of "secular, socialist machine." 
 
 "On every front," he said, "they're increasing government" and trying to "micromanage our lives," raise taxes, increase government power and strip citizens of their power. 
 
 "This is a fundamental fight over the core definition of America," Gingrich said. He told the crowd they should be talking about culture, not politics. "The more we make this a choice about the nature of America, the weaker they are," he said. 
 
 Gingrich told a story about the Polish people when they were resisting communism, who he said came up with the slogan, "two plus two equals four," taking it from the writings of Albert Camus and George Orwell. He said the slogan grew from the fact that the authorities can't handle the truth, tying it to what he suggested were nonsensical numbers offered by Democrats about the health care bill. 
 
 "There are more of us than there are of the government," the former House speaker said, midway through his story about Polish resistance to communism. "So why are we afraid of them?" 
 
 Asked if he would run for president, he said he would make a decision in February 2011. He said for the moment it was important for Republicans to "get out and campaign this year to win this year's election." 
 
 The left, Gingrich said, wants "to be dishonest about who we are" and cast Republicans as "the party of no." 
 
 He said the GOP needs to be the party of yes -- by saying yes to a balanced budget through controlled spending, more jobs through tax cuts, reforming government, stopping people from stealing from Medicaid and Medicare, spending more on getting soldiers better equipment, and "the right kind of health reform" and energy plan. 
 
 "My point is, there are many things that we can say yes to, and if we would discipline ourselves to start off every conversation with...'let me tell you what I'm for,'" Gingrich said, Republicans will be on the right track. 
 
 Gingrich predicted that "this administration is going to be a catastrophic failure," deeming it the worst since Herbert Hoover from an economic perspective. He pushed for small business tax cuts over government spending, 
 
 "Quite frankly, I'm tired of finding new ways to help people who aren't working, I want to find new ways to help people who are working," he said. 
 
 Gingrich said Americans will choose Republicans in the coming elections if Republicans can frame the discussion between what they offer and what is offered by Democrats. He said President Obama had helped set the stage for a comeback with his "incompetence." 
 
 The debate should be framed, he said, not as "Obama vs. Anti-Obama, but America vs. a secular socialist machine." 
 
 More Coverage from the Southern Republican Leadership Conference: 
 
 Sarah Palin Fires Back at Obama, Mocks His "Experience" on Nuclear Issues 
 
 Jindal Jokes RNC Staffers Should Avoid Bourbon Street 
 
 Is This How Straw Polls are won? 
 
 "Evangelicals for Mitt" Step Into Romney Vacuum 
 
 Liz Cheney: Obama Putting America on Path to Decline 
 
 All Hotsheet Coverage of the SRLC
– Newt Gingrich’s website proudly displays a 2012 catchphrase: “Win the Future.” That's right, the same phrase President Obama has been using since his 2011 State of the Union address. Did Gingrich steal it? Nope, discovers the Atlantic: The ex-speaker registered the political organization "American Solutions for Winning the Future" with the IRS in 2006, many moons before Obama uttered those three words. Now Gingrich is stealing the phrase back, though it has hardly been a sweeping success for the Obama administration, notes Fast Company. Jon Stewart and Stephen Colbert relentlessly made fun of it, even prompting stifled laughter from an Obama advisor. But Gingrich’s team thinks it's “great” that both campaigns have employed the slogan: “We intend to have a head on debate of whose policies will actually win the future and whose policies will lose the future,” said a rep. (In other Gingrich news, he grumbled about Obama last night.)