Demand for business intelligence solutions continues to grow in the industry at record rates to combat competitive pressures and to attain business agility. Still organizations continue to struggle on how to implement successful business intelligence solutions. Despite its growing popularity and maturity as a field, it appears that organizations follow key guidelines that ensure the failure of their business intelligence implementation. This paper highlights ten major principles that organizations follow to ensure the failure of their BI solution and in so doing describes how to avoid BI failure in terms of strategy and design, implementation management and communication, and technology and resource investment for BI solutions. DOI: 10.4018/978-1-4666-2650-8.ch016