With today‘s ubiquity and popularity of social network applications, the ability to analyze and understand large networks in an ef cient manner becomes critically important. However, as networks become larger and more complex, reasoning about social dynamics via simple statistics is not a feasible option. To overcome these limitations, we can rely on visual metaphors. Visualization nowadays is no longer a passive process that produces images from a set of numbers. Recent years have witnessed a convergence of social network analytics and visualization, coupled with interaction, that is changing the way analysts understand and characterize social networks. In this chapter, we discuss the main goal of visualization and how different metaphors are aimed towards elucidating different aspects of social networks, such as structure and semantics. We also describe a number of methods where analytics and visualization are interwoven towards providing a better comprehension of social structure and dynamics.