Convolutional neural network (CNN) has been widely employed for image recognition because it can achieve high accuracy by emulating behavior of optic nerves in living creatures. Recently, rapid growth of modern applications based on deep learning algorithms has further improved research and implementations. Especially, various accelerators for deep CNN have been proposed based on FPGA platform because it has advantages of high performance, reconfigurability, and fast development round, etc. Although current FPGA accelerators have demonstrated better performance over generic processors, the accelerator design space has not been well exploited. One critical problem is that the computation throughput may not well match the memory bandwidth provided an FPGA platform. Consequently, existing approaches cannot achieve best performance due to under-utilization of either logic resource or memory bandwidth. At the same time, the increasing complexity and scalability of deep learning applications aggravate this problem. In order to overcome this problem, we propose an analytical design scheme using the roofline model. For any solution of a CNN design, we quantitatively analyze its computing throughput and required memory bandwidth using various optimization techniques, such as loop tiling and transformation. Then, with the help of rooine model, we can identify the solution with best performance and lowest FPGA resource requirement.