In recent years, theoretical and computational linguistics has paid much attention to linguistic items that form scales. In NLP, much research has focused on ordering adjectives by intensity (tiny < small). Here, we address the task of automatically ordering English adverbs by their intensifying or diminishing effect on adjectives (e.g. extremely small < very small). We experiment with 4 different methods: 1) using the association strength between adverbs and adjectives; 2) exploiting scalar patterns (such as not only X but Y); 3) using the metadata of product reviews; 4) clustering. The method that performs best is based on the use of metadata and ranks adverbs by their scaling factor relative to unmodified adjectives.