The depicted is not a regular event or an ongoing promotion.
In 2010, IKEA staged a promotion called In Bed with IKEA at the Olympia concert hall in Paris, in which the seats were replaced with a new bed and mattress line they were promoting.
In late 2014, they staged a similar event called Cinema of Love at Kinostar De Lux in Khimki just outside Moscow.
The nearest I found to a real "bed" in a cinema is offered by Blitz Megaplex of Indonesia.
They provide " Velvet Class " amenities at several Jakarta locations featuring "lux sofabeds" with "fluffy pillows" and "warm and comfy blanket."
Beyond this, I found few offerings that could genuinely be called a bed .
There are numerous theatres which offer sofas or day beds where a couple or small family can share a seat, from The Landmark in Los Angeles to the Portobello Road location of Electric Cinema in London to a number of Bangkok's " VIP cinemas " like SF Cinema City and Paragon Cineplex .
For a further possibility, there are TGV Beanie halls in Malaysia fitted with beanbag couches.
If you expand the criteria further to fully-reclining seats, the venues quickly become too many to list.
Even very "Middle America" chains like AMC and Regal are installing leather recliners to try to improve margins amidst declining moviegoing audiences; you can find them even in plain Jane suburbs like Beltsville, Maryland or Dublin, Ohio.
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It's not quite the same but a similar style of venue recently opened in Budapest.
http://budaeg.com/?id=bed_movies&next_language
Their "beds" don't have the abundance of linen shown in the photo; it's more of a very, very deep lounge than a bed.
But they still look pretty comfortable and you have the option of having food delivered to your bed during the movie.
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Your destination of choice is here in the UK.
Based in an old London tube station is the one and only Pillow Cinema .
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The Fairlee Motel & Drive-in Theater (in Fairlee , Vermont) is a motel with an attached drive-in cinema.
The motel rooms have large windows facing the movie screen, and speakers for the audio.
Motel is open all year, but the drive-in theater is seasonal.
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In Australia, in Sydney, the closest to this would be Govinda's Movie Room in Darlinghurst, which is walking distance from the city centre or Kings Cross.
Downstairs is an all you can eat Indian vegetarian buffet restaurant.
I believe it was run by the Hari Krishnas
but I'm not sure that it still is.
It's good but not as cheap as other Hari Krishna restaurants I've been to.
Upstairs is the movie room, which has a few seats but mostly special mattresses you lie down on, which are not exactly like beds.
The screen isn't so big
so this is one cinema where I prefer the front row, especially with a full tummy.
You can buy a combined ticket for food and movie or just for the movie.
The movies have just finished their run in regular cinemas and they rotate different movies each day and change the movies each week or month.
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There are lot of luxury cinemas around the word with cosy and comfy beds.
Few of them: The Blitz Megaplex chain in Jakarta, Indonesia offers sofa beds, Over in Thailand, the Paragon Cineplex in Bangkok offer big beds with blankets and fluffy pillows, In Malaysia, the Beanie chain of cinemas offer large beanbag seats instead of chairs,
The Electric Cinema in London offers armchairs, sofas and giant red velvet.
Pillow Cinema offer the cosiest "night in" night out (mostly on fatboy bean bags).
Source: Beds in cinemas: 4 amazing places to watch a film For complete list, please look for luxury cinemas around your area.
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The simplest way to find the answer is if you search by image on google ( https://images.google.com/ ).
You will get the relevant answer.
It is the Parisian music hall Olympia that was filled with beds from Ikea to promote the Swedish company’s new line-up of mattresses.
Reference:
http://en.rocketnews24.com/2014/01/18/catch-a-movie-in-bed-at-the-theater-four-awesome-theaters-from-around-the-world-with-beds-for-seats/
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At KingSpa , at least in the Palisades Park, NJ US one, there are several rooms with sleeping/napping accommodations where they play movies.
I think most of them are Korean, but they've been fun nonetheless when I've gone.
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These Cinemas in Mumbai/ Bombay, India provide Full Reclining loungers.
Cinemax - Gold Class in Red Lounge PVR - Gold Class Both of these companies operate several Cinemas of this type in major cities across the country.
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I came upon an  article going around Facebook  which shows some unusual cinemas around the world. The first photo shows a number of movie-goers lying in beds watching a flick:   The article offers sparse details, at best, only claiming the location is "Olympia Music Hall, France" and a comment says "It was actually an event held by IKEA in France."  Are there any cinemas that do this regularly?
(Where) Can I go to a "sleeper" cinema?
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<where-on-earth><entertainment><sleeping><cinema>
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Many cinemas around the world offer beanbags (e.g. TGV Beanie  halls in Malaysia), reclining sofas and sometimes even big beds with blankets and fluffy pillows (e.g. the Paragon Cineplex in Bangkok). At KingSpa , at least in the Palisades Park, NJ US one, there are several rooms with sleeping/napping accommodations where they play movies. Pillow Cinema in the UK offer the cosiest "night in" night out (mostly on fatboy bean bags). Jakarta is considered to have the best bed cinema, the Blitz Megaplex. Many other countries offer similar movie experiences including Malalsia, India, Australia and the US. London also has a special Pillow Cinema where movie-goers watch the film on bean bags.
The nearest thing to a cinema with beds is the Blitz Megaplex in Jakarta. Other cinemas with bed-like service can be found in Australia, Malaysia, Mumbai, and the US. The Pillow Cinema in London is another cinema that offers a movie experience on bean bags.