Under the Commercial Advisors Scheme of the Maori Innovation Fund in New Zealand, Maori groups can contract commercial advisors to help their business development. For this reason, many initiatives seek coaches and mentors from the same business community as the target entrepreneur, or with previous experience working with them. For example, the Innovation Fund for SMEs in China provides both financial and professional advisory support for SMEs that aim at engaging in innovative activities. Similarly, the programme for Encouraging R&D in Traditional Industries in Israel provides professional counselling in addition to grants to those firms in traditional industries that decide to engage in an R&D project.