Governments should also take care not to impose burdensome and unnecessary regulation that may actually inhibit investment in broadband, impede competition, and limit the introduction of new networks, services and applications. Many of the successful deployments of new services and applications have been facilitated because they fall outside the regulatory regime or because regulators have opted not to regulate these services. Making the case for broadband and ICTs also involves stimulating demand for ICT services by adopting policies directed at making ICTs affordable for large parts of the population (e.g., low-cost terminals, and reduced taxation of ICT equipment and services) and promoting the creation of relevant and compelling content (e.g., developing digital literacy programs, e-govemment, e-health, and e-learning initiatives).