Most are concentrated in relatively developed areas in southern and eastern coastal provinces adjacent to traditional economic centres. High product homogenization, and resulting intense competition among e-commerce merchants, is a new trend emerging from these villages. This homogenization ensures the volume needed to make the villages attractive to logistics companies. Other rural villages located further from economic hubs - and therefore lacking adequate basic infrastructure - have to find alternative ways to develop. Some of this is due to the absence or low efficiency of transport hubs, such as ports and airports. Weak infrastructure that connects remote areas to those hubs is another problem that can exacerbate inequalities between different groups within countries.