As of 2018 Spotify has 170 million monthly active users (MAUs), up 30 per cent from the previous year. This is divided into 75 million premium subscribers (up 45 per cent from 2017) and 99 million advertisement-supported MAUs (up 21 per cent). Advertisement-supported MAUs continue to see strong growth in Asian markets, particularly in mainstream markets in Japan and newly launched markets such as Viet Nam and Thailand. Figure B.32 shows that 60 per cent of Spotify's monthly active users and its paying subscribers reside outside of Europe.