Awareness raising Private sponsorship of awareness raising campaigns, joint initiatives with NGOs, opportunities to negotiate discounts or free provision of “social advertising”, education and training budgets. Biodiversity values Much of the funding is likely to come from core biodiversity budgets. However, since delivering the Target plays an essential role in achieving sustainable development globally, there will be a wide range of beneficiaries and there is scope to secure funding from a range of sources such as governments, businesses and international development agencies, building on the international partnerships that have already been established to finance both the TEEB and WAVES initiatives.