A broader vision of innovation will be needed beyond that driven by R&D. Data as an innovation input, innovation in services and in business models, business scale-up, and more rapid diffusion of technology, are among the themes which should be treated with greater emphasis, at least with respect to business sector innovation. Issues related to data generation, access and use are a recurring part of this report, because data will play a key role in Austria’s innovation future, in new business models and in the development and evaluation of public policy (which could become more effective and efficient). Austria has large untapped potential in this regard.