AbstractThe field of international development has undergone major shifts as South–South cooperation expands. New questions are being raised about the political implications of this cooperation, including with respect to democracy and human rights. In this paper, we analyse the role of Brazil, a democratic provider of South–South cooperation, in fomenting these principles in Africa. We find that explicit democracy promotion makes up a minority of Brazil’s cooperation with Africa. However, Brazil also engages in social policy initiatives which, despite not being labelled as democracy and human rights promotion, are inspired by Brazil’s own experiences with re-democratization—what we refer to as “democratization by association”. We argue that these initiatives—mostly geared towards institution-building in areas where Brazil seeks to promote itself as a hotbed of policy innovation—are disembedded from the political context in which they arose in Brazil. While this disembeddedness allows the Brazilian state t...