A survey by Etsy, an online platform for creative commerce, indicates that 86 per cent of Etsy sellers in the United Kingdom are women (Etsy UK, 2017). A survey by the International Trade Centre (ITC) also shows that the share of firms owned by women doubles when moving from traditional offline trade to cross-border e-commerce. In Africa, three out of four firms trading exclusively through e-commerce are identified as being owned by women (ITC, 2017).