For instance, within the telecommunication industry itself, data analytics is applied to reduce churn, retain and gain new customers, and plan and optimize network capacity. Investments in software solutions are expected to grow rapidly - reaching USD 70 billion in 2020 globally-as businesses increase their spending on reporting and analysis tools, data warehouse management tools and cognitive software platforms. The term "digital twins" refers to virtual replicas of physical objects or systems: a physical object's status is mirrored in a digital "twin", which in return provides the capability of digital surveillance and manipulation of the counterpart in the physical world (Deloitte, 2017).