It sends out about 1 million messages per day and covers nearly all country mobile phone users in a year. The project is supported by the Praekelt Foundation, the PopTech innovation network, LifeLine Southern Africa (the government-backed provider of the helpline), iTEACH, Frog Design and MTN. Text to Change also has campaigns in South America. Moreover, the benefits around mobile markets have come from competition including lower prices for people to first get telephones and service.