This might include using the media channels that are most widely used among the members of the target group, general awareness raising campaigns and role models. Role models (e.g. successful women entrepreneurs or researchers) can also play a key role in encouraging potential benefitiaries to engage in programmes. This includes the creation of online platforms where different actors in a community can interact to identify local challenges and possible solutions. For example, the Thuthuka Programme in South Africa could not receive the necessary number of applicants as the eligibility criteria were very demanding.