Indeed, women remain disproportionally responsible for unpaid care work, with major potential to improve public, accessible and affordable child and/or elderly care (OECD, 2017[i)). Although women from diverse backgrounds are often at the losing end of structural gender inequality, the cultural norms and stereotypes are simultaneously creating problems for men and boys. In addition, new challenges arise, while presenting real opportunities for change, digitalisation, disruptive technologies and big data generate additional risks to expand the scale of persisting inequalities, and create new forms of divides.