Two examples are provided to reflect its economic and social aspects, the willingness to pay principle (WTP) and species-specific conservation. The conservation potential of ecotourism is described in terms of its benefits in minimising direct resource extraction, and contributing differently to social development, mainly through employment generation with specific benefits for women. An added aspect is its potential for fairer benefit-sharing among stakeholders, often an incentive for local people to conserve (Gautam 2010).