In turn, increased adoption and use of ICTs in the next decade and beyond will be driven by the extent to which broadband-supported services and applications are not only made available to, but are also relevant and affordable for consumers. Numerous countries, such as Australia, Brazil, Hong Kong (China), Singapore, the United Kingdom and the United States, are currently engaged in highly visible public initiatives to facilitate the future development of broadband infrastructure and services, laying out comprehensive national broadband plans, and developing and implementing digital economy initiatives. Other countries, such as the Republic of Korea, have been involved in such initiatives for well over a decade now.