Strong linkages between employers and the education system are fundamental in providing appropriate feedback loops to career guidance counsellors about on-going changes in the labour market and the evolving needs of industry. However, more can still be done to change the mind-sets of both parents and teachers of the benefits. This can potentially be achieved by having more employers directly involved in post-primary schools providing information to students and parents about expected job opportunities and wages. Higher Level Apprenticeships in Northern Ireland in over 20 occupations will also play a critical role in promoting the use of on- and off-the-job training in high-skill jobs that will translate into positive perceptions of apprenticeship opportunities going forward.