Such a vision can set new expectations for the attitudes and behaviour of both men and women. A strategic plan can structure national gender equality plans, and guide the operationalisation of the institutional reforms necessary to meet domestic targets and align with international standards of gender equality. Together, an inspiring vision and a carefully crafted strategic plan can chart a course of reform and facilitate an effective communications approach that will engage a wide range of stakeholders (e.g. women’s organisations, key decisionmakers at all levels of government, non-profit actors, as well as men and women citizens) as partners in ending gender inequality.