Abstraction and pollution pricing through charges and taxes are means towards the internalisation of environmental costs into prices (WS Atkins International, 2012). This includes households, municipalities, businesses, public institutions, farmers, etc. It also includes non-consumptive water users such as hydropower companies and thermal power companies and industries using water for cooling purposes, before returning it to a public water course. Although these penalties are theoretically part of a “command and control” regulatory regime, in practice these fines are often treated more like a “cost” of doing business, akin to a tax (OECD EAP Task Force, 2012b).