A complete international political economy connects transnational media structures with programming content demonstrating themes and ideologies that promote transnational capitalist social relations, including consumerism, individualism, deference to authority, and a dampening of citizenship. Series melodramas, known internationally as telenovelas, does not appear as a cultural or media response by Latin American cultures resisting American imperialism, but as a hybrid genre articulating popular consent for transnational capitalist hegemony.