Increasing the supply and demand of regionally produced greens goods and services, which we define as those that reduce negative environmental externalities, the impact on natural resources and the pressure on ecosystem services. The first is the Chicago Metropolitan Planning Agency’s Go To 2040 Comprehensive Regional Plan, which covers the seven Illinois counties surrounding the City of Chicago (CMAP, 2010a). The plan provides indicators, recommendations, implementation actions and financing strategies for four core themes: i) liveable communities, human capital, efficient governance, and regional mobility.