In this contribution we conceptualize the under-investigated interplay between external and domestic actors in democracy promotion. We first propose a typology of the instruments and means used both by external and domestic actors to influence reform outputs and then trace these instruments' effects on outcomes, thereby expanding the existing concepts of domestic agency. Although democracy promotion continues to be a rather asymmetric relationship between the “donors” and “receivers” of aid and advice, domestic actors employ a wide array of instruments to manage external demands for reform, including diplomacy, take-over, slowdown, modification, resistance, and emancipation. The article draws on a case study of European Union democracy promotion within two reform initiatives in the field of Public Administration Reform (PAR) in Croatia.