However, it has been pointed out in the Tourism Sector Plan Vision 2030 that ‘there is homogeneity of craft items which translates into high levels of competitiveness. Most craft vendors buy from the same producers, so there is limited variety and the quality is often at times low’ (Government of Jamaica 2009: 7). This sub-sector is typically dominated by women and many of the tourist sales take place at craft markets in the resort areas, tourists from the growing cruise and all-inclusive tourism sectors may find these difficult to access.