The introduction of big data into existing development and humanitarian learning networks could promote understanding and minimize duplication of efforts. Broadband technologies, along with the digital literacy skills to use them, enable people, groups and communities to create their own solutions, according to their local circumstances and traditions. However, it is important to remember that people - not technologies -must remain at the centre of development. On the other hand, smallholder farmers can use the Internet to diversify their activities and/or improve the productivity of their ancestral farm.