AbstractThis research focuses on the European Union's (EU) public relations and public diplomacy efforts for immigrant integration. It uncovers the relationship between the EU and leaders of Turkish associations in Brussels, Belgium. In-depth interviews with Turkish association leaders reveal the way they see themselves and the Turkish diaspora, how they reflect on their national identities, and their understanding of EU public diplomacy and public relations strategies. The communication strategies Turkish associations use to gather information about immigrant integration and their opinions on EU communication strategies are also studied. In addition, the research investigates whether two-way communication exists between the Turkish associations and the EU, and unveils the strategic communication and public relations strategies the Turkish diaspora uses to influence public policy and to engage in lobbying.