This paper addresses the contemporary creativity ethos through the lens of citizenship. The paper builds upon governmentality scholarship to examine how creativity and cultural participation are being recast as moral duties of active citizenship. It notes the development of governmental projects that seek to optimize the creative capacities of individuals toward a variety of ends. The paper develops these observations through an examination of cultural planning practices in Toronto. It notes how the city's cultural policies are viewed in increasingly therapeutic terms as technologies of creative citizenship. Emphasis is placed on the proliferation of participatory arts festivals and arts-based community development projects that enlist urban denizens into creative citizenship practices. The paper then explores a paradox at the centre of this emergent regime of creative citizenship. It describes how the creative citizen is construed in cultural planning practice as a heroic agent of innovation and civic re...