The root of the face-negotiation (FN) conflict theory was influenced anthropological essay “The Chinese Concept of ‘Face’, ” sociological article “On Face-Work,” and Penelope Brown and Stephen Levinson's linguistics monograph “Politeness.” The face-negotiation conflict theory, developed by Stella Ting-Toomey in the human communication studies discipline, explains the culture-based, individual-based, and situational-based factors that shape communicators’ tendencies in approaching conflicts. It is viewed as a cross-cultural conflict communication theory due to its focus on a comparative analysis of how members of individualistic and collectivistic cultural systems handle diverse conflict situations.      Keywords:    conflict management,  collectivism,  communication,  individualism