With digital platforms increasingly providing market information, matching buyers and sellers, and ranking the quality of offering, there is a question mark over how trade and investment promotion organizations and investment promotion agencies will adjust to this change. There is also uncertainty over whether new providers of information and matching services will be interested in and able to provide the targeted services offered by TIPOs and IPAs, which have been proven to be successful. According to one estimate, the skills demanded across industries will change by 35% within a handful of years.