The government views womens workforce participation as an important pillar of economic growth and sustainability and is therefore creating an environment to increase it. The initiative seeks to challenge discriminatory attitudes and practices that are barriers to gender equality in the workplace and to promote a more gender-balanced workforce. Employers also have the potential to increase profitability by ensuring that the different skills and experiences of a diverse workforce are translated into enhanced products and services, and attract investors and business opportunities that increasingly take gender diversity into consideration.