Both trade promotion and investment promotion involve an advisory role in market intelligence, regulatory framework and advocacy, as well as proactive matchmaking and marketing, but with different goals. For example, IPAs provide intelligence analysis on their own country to foreign investors, while TPOs provide market intelligence on potential export markets to local companies. They use different techniques and target different units and individuals within such companies, since IPAs view them as potential investors while TPOs see them as potential purchasers of exports.