These areas are all highly informationintensive (and thus are well-suited to the platform revolution) and are already undergoing rapid technological change. Connecting - being informed about what affects the enterprise and its business ecosystem - is a crucial ingredient of firm competitiveness. To lower risks when exporting, it is necessary to acquire relevant market information (on foreign prices, consumer preferences, standards and testing requirements) and information regarding the establishment of appropriate distribution channels abroad (see case study on Saint Lucia in this chapter). Average prices for market reports are not necessarily affordable for SMEs, as these range from $1,500 to $8,000 for standard reports and from $15,000 to $35,000 for reports on specific product or seivice market trends.25 When asked about their top priorities for boosting exports in a 2015 survey, firms ranked highest improved access to information about export opportunities.26 The need for improvements in access to information on export opportunities had considerably more significance for SMEs (over 60% of responses) than for large firms (over 40%).