The diffusion rate on the service demand side, supposed to drive uptake of services on Huduma platforms, may, however, depend on a great many more diverse factors, such as the population distribution between urban and rural areas, the proximity of citizens to service centres, the level of information symmetry and the expansion rate of the programme. The area outside, ‘wider sector conditions for innovation’, represents those aspects that are outside of the control of the organisation but within the control of policy-makers or other public sector bodies of strategic influence. These conditions describe how the system in which a public sector organisation operates helps or hinders innovation—that is, the impacts a system has on an organisation’s innovation activity and capability. Independent Electoral and Boundaries Commission 36.