Through the SheTrades app, women entrepreneurs are able to share information about their companies, increase visibility, expand their networks, connect and do business internationally. Starting with e-commerce platforms that ensure safe transactions, all the way to ambitious projects to circumvent traditional payment systems, these new developments bring down the transaction costs of cross-border trade, which are much more important for MSMEs than for larger firms because of their small scale, even more so in developing countries where traditional banking and financial services are available to few. A survey by the United States International Trade Commission (USITC) finds that 32 per cent of US manufacturing MSMEs cite obtaining finance as a leading impediment to trade.