Another example is the storage and recovery approach (S&R) in groundwater conservation employed by the city of Tucson, Arizona, which serves the twofold purpose of storing water underground for future use while replenishing the already pumped groundwater (see Box 4.7). This approach also signals a remarkable capacity to adjust to community demands. Cities and industrial companies have paid farmers to encourage practices, such as paddy rice flooding, that help recover the aquifer. The city of Ono in Fukui Prefecture, Japan, which received the Japan Water Grand Prize in 2012, was one of the early adopters of groundwater recharge through paddy-field storage in the late 1970s.