Income standards are known as functions that summarise the income distribution by a single "representative” level of income, which can then be used in comparison of material living standards across countries and over time. Widely-used income standards reflect the general affluence of the distribution - the case of the average - or the affluence of some parts of the distribution - the case e.g. of the average income in the lowest quintile. Compared with those, the family of income standards defined in this paper, based on the general mean approach, do not restrict attention to income below an arbitrary cut-off point while ignoring incomes across the line.