We present a cross-cultural comparison of newspaper coverage of global warming in France and in the United States (1987-1997) as a case study to analyze the impact of culturally bound journalistic practices on media attention cycles. Based on the results of a content analysis, we show that France's coverage was more event-based, focused more on international relations, and presented a more restricted range of viewpoints on global warming than American coverage did. American coverage emphasized conflicts between scientists and politicians. Downs's "quot,media-attention cycle,"quot, which is apparent for the American coverage, does not manifest as visibly in French coverage. Our findings suggest that research on media coverage of global environmental issues needs to move beyond studies at the national level, cross-cultural comparisons are essential to understand how different news regimes might affect public opinion.