Detailed research on what motivates entrepreneurship amongst older people in the United Kingdom shows that women are more likely to take on this form of economic activity, for positive reasons related to opportunity or lifestyle, whereas men are more reluctant to engage in it (Hudson et al., Across OECD countries, a variety of strategies to cultivate the participation of older people in entrepreneurial activities have been developed. In one project on demographic change in the Netherlands, the OECD/LEED has identified policy tools that can help support entrepreneurship among older people (Box 3.2). Such strategies serve both for older workers and for younger workers.