The mobile voice story, however, is very different. Mobile voice and SMS, now considered "basic" in many countries are available to 90 percent of the global population, and 85 percent of people living in rural areas.2 The challenge in this area relates to affordability. The disparity in broadband access is wide. Penetration sits at 34 percent and 36 percent in North America and the European Union ("EU") respectively. This can be compared to 3.4 percent in Latin America and the Caribbean, 1.7 percent in Sub-Saharan Africa and 0.1 percent in South Asia5 - mind the gap! It is, however, time to reassess it.