Reputation factors might also play a role. Managers may not be aware of new technologies or organisational innovations that could be useful to them, may not recognise the potential benefits of adopting them, or may lack the managerial or technological capabilities to implement them. Digitalisation is a source of scale economies and winner-take-all market structures which may challenge small companies’ market participation (Paunov and Guellec, 2017, OECD, 2016a).