We examine the Poverty Reduction Strategy (PRS) launched in Ontario, Canada’s most populous province. Using corpus linguistics and critical discourse analysis, we explore the dominant discourses that emerge in a genre chain produced by the Government of Ontario, including the initial 2008 PRS, annual reports and the 2014–2019 recontextualised PRS. Six key discourses surfaced: social exclusion, social inclusion, economic benefit or social investment, expert knowledge, community engagement and requisites for the PRS’ success – typically involving investments from the federal government and a favourable economic climate. No discourse of human rights, or of the rights to food, housing and an adequate standard of living is present in the PRS texts, absolving the government from its responsibility to ensure these rights. Without the accountability mechanisms attached to a rights-based approach, the PRS has little chance of ‘breaking the cycle’ of poverty, and will not likely ‘realise its potential’ to do so.