In response, one of ANPME’s initial efforts was to implement “Moussanada for Women”, which involved hiring consultants to proactively identify women entrepreneurs with the potential to be Moussanada clients and then helping them to qualify for the Moussanada and other ANPME programmes. This initiative targets women entrepreneurs in the early post-creation phase of their businesses, aims to strengthen women entrepreneurs’ managerial capacity and ability to direct the daily operations of their businesses, and is delivered in partnership with Morocco’s regional investment centres (CRIs). The GIZ funding was very important because the core ANPME programmes only apply to existing SMEs with at least one or two years of operation, thus the incremental outside funding allowed ANPME to work with women in the start-up phase.