Moreover, Northern light tourism has added substantially to winter tourism in Iceland and the northernmost parts of Norway, Finland, and Sweden (Heimtun, Johannesson, and Tuulentie, 2015). A central feature of this change is represented by visitors from emerging Asian markets. The number of Chinese visitors at Keflavik Airport has increased more than fivefold over the past four years.’ In comparison to countries such as New Zealand, the legislative frameworks are centred on biocentric values, while provision for outdoor recreation in national parks has largely been accommodated to relatively low-scale visitation in more or less non-commercial settings.