Traditional conservation strategies can effectively preserve biodiversity within nature reserves, but may fail to mitigate the conflicts between rural development and wildlife conservation. This paper discusses the magnitude of the conflict and its development over time, focusing on elephant conservation and land resource management within and around nature reserves. We suggest that regulations alone can satisfy neither the demands to maintain biodiversity and ecosystem services nor the demands to achieve human welfare. More innovative tools such as informed land-use planning and integrated conservation development projects are called for to reduce the agricultural interface with elephant range, and therefore to alleviate the damage caused by the conflict.