This price can vary as a result of negotiations between the concessionaires and the buyers. This in turn reveals the need for measures to reduce production costs, and to consolidate new sales strategies and optimal marketing channels to help make the chain more profitable. It is alarming that, despite the rich and varied forestry wealth existing in Peten and practically throughout Guatemala, and the application of sustainable exploitation programmes such as the concessions model in the RBM, the country's forestry industry imports timber from neighbouring countries.