Presentations focused on the challenges of a carbon-neutral industry, and pointed in the direction of the greening of the industry (Orrain 2008). The concept is referred to in several places as a major objective of the plan, but with little elaboration of what a green economy will mean for Jamaica. When agriculture stakeholders were consulted, there was a general sense that the green economy concept was related to sustainable development in its attention to holistic development, environmentally-friendly economic processes of production and consumption, and socioeconomic equity (Rhiney 2012). At the same time, there was a widely shared scepticism that the term was just a new name for sustainable development, which was the current (2012) buzzword in the international community.