Like in GRI information is provided on the organizational overview and external environment, the governance structure, opportunities and risks, strategy and resource allocation, the business model and performance and a future outlook. This also includes land use, buildings, equipment, systems, procedures and protocols that the organization is likely to sustain over time. Such value can be created through invention and innovation, and by enhancing the brand and reputation that the organization has developed and is likely to sustain. Monetization is one of the tools to support integrated reporting, but is not the goal of integrated reporting.