At the same time, reductions in household energy consumption would be expected at around 1 013 kWh per year, equivalent to a reduction in the electricity bill of EUR 70 per year. Also, reductions in water supply uncertainty might provide opportunities for setting up industries and economic activities supporting rural and urban development. Demand reduction may also allow either the deferral and/or downsizing ofplanned facilities or network expansion to meet unmet demand (see Box 4.8).