Finally, city governments can ensure that appropriate social protections are available at the local level, especially among the highly disadvantaged. Local institutions are well placed to match the supply and demand of social protection services and ensure their accessibility to the populations concerned. Cities differ widely in their labour force composition and policy efforts therefore need to focus on attracting and retaining workers for different types of jobs- from cutting-edge jobs in the digital economy to more traditional manufacturing jobs and informal jobs. In the case of high-skilled jobs, for example, the city of Lulea in Sweden has combined a set of infrastructure reforms, education initiatives and efficient branding of its natural environmental characteristics to attract Facebook, which is expected to create 2 200 new jobs in the city (Eudes, 2016).