Up to 85 per cent of data centres offering colocation services are in developed countries, a fact that illustrates the divide which will have to be overcome if developing economies (particularly in Africa) are to reap the benefits of emerging solutions. This trend is taking place in a context of industry players transforming their business models to seek new revenue opportunities, and to streamline their cost base in response to greater levels of market maturity and intensifying competition. However, most new subscribers in the developing world will come from lower-income groups, which are likely to spend less on mobile services than wealthier early adopters.