There is no made-to-measure tariff and there is no good way to set tariffs. Three points however need to be raised. First, there is a widespread belief that, to benefit the rural poor, electricity needs to be sold at a very low price, facts often prove the I 102 contrary. In reality, richer communities will benefit more than the poorer ones since they can afford to buy electric appliances, which the very poor cannot. In addition, subsidies should be designed in such a way that only the poorest segments of society benefit from them, and not the better-off communities. Secondly, if the "natural" price is charged, the electricity supplier will be able to effectively and sustainably supply electricity while making a profit that will ensure the sustainability of the electrification process (Barnes & Foley, 2004).