Addressing the societal and structural change required to address all forms of discrimination against girls and women is, however, a long-term process, and so sport-related policy aspirations must be realistically framed (United Nations 2007). Mainstreaming gender equality throughout all policy processes benefits from well-developed systems of information gathering, communication and accountability. Such data can also be used effectively to inform capacity-building across a range of sport and development stakeholders, and to shape media strategies and campaigns to address gender inequality.