The number of children (age 0-14) killed in traffic was reduced from 1 148 in 1993 to 99 in 2013, representing a 91% improvement, compared to the overall improvement of 57% (ITF Road Safety Annual Report 2015, chapter on Korea, 2015 - data provided by KoROAD). This success followed a decision by the government to designate the improvement of children safety in traffic as one of the nation’s top priorities. This decision was supported by a range of effective safety measures.