Participants are also given bridging support (PLN 7 500 for a six-month period) to cover the operating costs of the new business. Poland’s employment office has featured participants in a television series about the project to promote entrepreneurship among older people. This makes self-employment more attractive for older people, because the insurance costs less and there is a guaranteed minimum coverage. One such example, Cologne’s multigenerational Living for Help programme, helps students find accommodation in the homes of older people. This project serves the needs of both generations, offering students housing and older people services and support at home. Meanwhile, it helps build community awareness and mutual support networks and provides services within a community that are not currently addressed by existing government programmes.