However, what is seen from various policy instruments supporting installation of energy efficient equipment is that after the installation people tend to heat verandas or increase temperatures, thereby reducing their own financial saving and the potential environmental benefits of energy efficiency. Thus, in these cases there are clear reasons for combining both the self-interest with pro-environmental values to enhance both the short-term and long-term results. The Good Chemistry campaign that promotes environmental issues as part of health and childcare communications is run by the Danish Environmental Protection Agency (Danish EPA 2012).