E-commerce enables women to run their businesses while managing household obligations, and to reach a much vaster market than they could offline. Thus, digital platforms help women to work and build companies in cultures where they are expected to stay at home and where they lack men's professional networks and resources (World Bank, 2016). For example, a 2015 survey of Pacific Island exporters showed that firms that are active online have a greater concentration of female executives under 45 years of age (DiCaprio and Suominen, 2015).