While both plans focus on the importance of bolstering innovation and fostering the region’s attractiveness, neither explicitly identifies environmental or sustainable development initiatives as potentially important sources of growth. In contrast, the plan for the City of Amsterdam, Plan Amsterdam (2011a), specifically identifies improvements to environmental quality and the promotion of environmental technologies as an integral part of the city’s economic development strategy. Hannover, Germany, has even merged its economic and environmental departments, bringing both activities together under the same plan. While this arrangement may not suit all cities, it would be valuable to revise both County and City visions to explicitly promote economic growth through policies to improve environmental quality and impact.