Like in most countries of the Western Europe, the media system in Denmark has undergone many changes in the last ten years (Jauert, 2016). Almost 96 of every 100 people in Denmark are active Internet users, but traditional media maintain their position among media consumers (The World Bank 2015). There is, however, a decline in the subscription of newspapers. Today there are around 31 paid-for newspapers in Denmark and most newspapers have an online version with regular news updates throughout the day.