Policies that constrain competition and innovation in non-ICT sectors can be particularly detrimental, indirectly limiting and distorting demand for ICT solutions: thus preventing the most efficient use of ICTs. In many countries, and across most non-ICT sectors, existing regulatory regimes are frozen in time. General reforms of non-ICT markets will thus be complementary or synergistic with reforms that are directly ICT-related, and vice versa.