Technology development and technology-based start-ups and businesses, in addition to traditional communications and marketing agencies, have a central part to play in supporting the development of tourism and tourism policy in the region. Yet, rural tourism is, so far, under explored in Morelos and is missing an integrated strategy that would tackle the different dimensions necessary for its success. There were around 1 000 participants in these events. Lack of financing and access to credit as well as increased taxes and other costs are currently a major challenge for tourism SMEs.