Yet, as international experience shows, the adoption of new' and radically new technologies (which may be developed by third parties, e.g. PRIs or new technology-based firms) can revolutionise existing industries and enable them move to new industrial applications and higher value-added products. Certainly, general purpose technologies such as biotechnology and clean technologies are of high relevance to Finnish traditional industries. As individual product cycles mature, there is an increasing need for firms to break out into successor cycles.