More detail on those general principles are discussed in the OECD Innovation Strategy (OECD, 2015g). Linguistic barriers and low access to conventional media by the target group, among other factors, might hamper the effectiveness of communication and dissemination measures built around the programme. For example, implementation the Prototypes of Social Innovation programme in Chile was initially hindered by the misunderstanding of the notion of “social innovation” among the target groups, which led to low levels of participation in workshops aimed at identifying major social challenges at the local level. As a result, they might not trust governmental intervention or might not perceive the potential benefits from it, leading to low levels of engagement to the programme and/or resistance to its implementation.