This strategy includes engaging women’s rights and other gender equality advocates, as well as increasing know'ledge and awareness about GRB within the broader population. More than ever, new realities impose new ways of doing things. In order to design responsive policies, achieve the full empowerment of every member of society and obtain strategic insight on key challenges and issues, governments across the globe - in OECD and non-OECD countries - must work to deepen citizens’ engagement in policy making (both men and women), and involve business, civil society and other stakeholders.