In total, 3 786 adults responded. Visitors: those who had visited a Parks Canada-administered national park in the last three years, nonvisitors: those who had never visited a Parks Canada-administered national park. A survey conducted in 2012 revealed that 44% of Brazilians did not know what a protected area was, only 1% of those who had knowledge of protected areas believed that their purpose was recreation and tourism (MMA, 2012).