In order to raise the value attributed to the profession and counter gender stereotypes, it is suggested that the “professional identity” of the ECEC workforce must change (OECD, 2006). High staff turnover is pronounced across studies of child care in various countries, somewhere between 30% and 50% annually (Huntsman, 2008, Moon and Burbank, 2004). Centres with low staff turnover rates have staff that engage in more appropriate and attentive interactions with children.