The strategy's objectives are to sensitize and raise awareness among school children of the negative impact that using plastic bags has on the environment, to encourage schoolchildren to replace plastic bags with other less-polluting alternatives and to teach them how to properly dispose of plastic bags after use. A key event was organized for Earth Day 2010 in all the schools, and a guide to waste management was widely distributed at the event. The children not only participated in collecting plastic bags at nature sites and clean-up projects, but were also asked to pass on what they learned to friends and neighbours.