Using words and phrases that are unfamiliar to local farmers, as technical people often do, can lead to misunderstandings and confusion. By speaking the same language, and by using farmer representatives who are leaders in their community, there is considerably more uptake and credibility in the trading programme. This peer-to-peer networking therefore improves communication and understanding of the programme. They are paid for their time and expenses, and in one year, 110 site visits cost CAD 4 500.