Current essay analyses from a social and historical psychology perspective the interest and participat ion of university students at the State University of Londr ina, Londrina PR Brazil, in projects which lead to t he construction of citizenship. Discourse analysis, employing social re presentation category, provides narratives with esse ntial theoretical questions for the understanding of the subject, sti mulates the debate and constructs strategies to con science-raise university students to social commitment. Criticism on the man ner capitalism system and neo-liberal ideology prod uce individualism in current society is inserted. The production of mean ing, as a result of the interpretation of discourse , analyzes the institution's responsibility in the process of maintaining social exclusion. In fact, the latter is the result of in tolerance in the context of diversity and of indifference on issues affect mill ions of Brazilians.