At the same time, the full commitment to long term sustainability, which strongly marks the forest sector, must be maintained -indeed, this is one area that marks the sector as particularly forward looking and thus presents an important marketing opportunity. Governments, regional authorities and trade associations can provide some of the necessary framework conditions, but the initiative has to come from market actors. This situation has been exacerbated by the move towards greater inequalities in many countries. Some of these pockets of deprivation are in forested areas, such as remote rural communities, dependent on income from logging or forest industries, or indigenous peoples living in forest areas.