In recent years, physical geography in Mexico has contributed to the enterprise of geographical science by integrating with fields of study closely related to topics of sustainable development. This paper outlines the contribution of the discipline to environmental public policy development, particularly ecological land use planning and integrated watershed management. In terms of applications, physical geography appears to have reached a stage of maturity in Mexico. However, it must offer a stronger leadership in areas such as ecoregional analysis (in an integrated fashion, and not only from the biological-ecological perspective) and regional vulnerability to global change processes. An excellent opportunity exists for scientists and decision makers to develop a common agenda.