Indeed, the consumption share of the top quintile has been increasing while the other quintiles have seen their shares decrease since the 1990s. More recent data reveal that, in nearly half of the countries in the region, consumption of the bottom 40 per cent, already substantially low, grew at a slower pace than that of the average household (figure 1.4). How inclusive and sustainable is domestic demand? The x-axis shows that consumption level of the bottom 40 per cent is less than half of that of the average household in many countries.