Finally, the study also suggests that some risks treated as negative in previous studies, such as variations in interest rates, can be viewed by farmers as something that could generate business opportunities. Since 2004 product prices have improved and interest rates decreased so it may be that current attitudes to risk reflect present conditions rather than a longer term view of the likely changes. It should also be noted that the results of the study may possibly reflect a sample bias: the farmers surveyed were all average to above average managers and so would be confident in their ability to leverage skills and knowledge to best effect.