Another 34% of Indonesian fisheries exports went to the United States and 24.1% to Japan in 2010, while approximately 11.6% were destined to ASEAN countries. In the last decade Indonesia lost one third of its EU market share due to external competition from large exporters like Ecuador and China, as well as internal inertia in addressing applicable standards and certification requirements (Lord et al., Consequently, there seems to be considerable scope for Indonesia to increase the amount of fishery products exported to the EU market.