Given industry’s substantial contribution to global energy intensity, credible specific industrial energy-efficiency targets must be formulated. But to keep increases in industrial energy consumption to the minimum required to satisfy development needs, future efficiency efforts must be ambitious. They must double today’s pace and reach energy intensity reduction rates similar to those in the 1990s. Doubling the industrial energy-intensity reduction rate is consistent with a similar exhortation made at the global level in the AGECC (2010) report.