But a later introduction of the same innovation, but in a different context, may also qualify as innovation. As Fagerberg (2006) explains “the latter arguably includes a larger dose of imitative behaviour (imitation), or what is sometimes called ‘technology transfer”’. However, the author also acknowledges that “introducing something in a new context often implies considerable adaptation (and hence incremental innovation) and, as history' has shown, organisational changes (or innovations) that may significantly increase productivity and competitiveness”. This is highly relevant for digital innovation, where the adoption and use of a particular ICT may not occur for the first time from a (global) market perspective, but may be new or a significant improvement from the perspective of a specific organisation or social group.