The few references to media, like those mentioned above, have tended to be focused on particular issues, with no broader plan for systematic awareness raising on sustainability in more comprehensive terms. As evidenced by the climate change quiz programme, in popular programming formats such approaches can generate considerable excitement and interest. However, there is always a danger of trivialising important issues that warrant more critical analysis, and therefore such approaches need to be carefully considered and thoughtfully implemented. While the two examples mentioned above were television-based, good opportunities remain through the development of engaging online platforms, as well as radio and newspaper content.