And finally, it is also important globally due to Brazil’s role as a leading supplier on international markets. At present, Brazil’s trade opportunities are affected by slow' growth in developed economies, loss of momentum in key emerging economies, and greater competition in global agricultural markets. Brazil’s broadest challenge today is to sustain high agricultural growth in the conditions when its past powerful supply and demand drivers have weakened. This puts the sector’s cost competitiveness into the foreground where increased innovation will play an essential role in achieving it.