A decrease in the consumption of meat through adoption of more sustainable diets can lead to a substantial reduction in the use of land and other natural resources, thus improving the prospects of sustainable development, as illustrated in box IV.3. Public policies and programmes designed to improve health, water and sanitation services will be particularly important. Increasing individuals’ awareness of the benefits of healthier diets, through information campaigns and educational programmes, is also relevant. Poultry meat consumption level is expected to be 2.3 times higher than in 2010, while consumption of other livestock products is expected to be between 1.4 and 1.8 times higher (Food and Agriculture Organization of the United Nations, 2009d).