First, it allows buyers to bid on more uniform lots that contain enough calves to fill a truck. Second, it provides assurance to the buyer that the calves have been produced in a way that will lead to good performance at the feedlot. Third, it results in a price premium for calf producers who participate in the programme and incur the extra expense of raising high quality cattle. Because the individual producer has to certify each calf and problems can be traced back to the farm of origin there are few incentives to cheat, which makes the programme self-policing.