Greening also will require changes in attitudes throughout the population, not just the industrial sector. This last component brings transnational corporations (TNCs) and large local firms into the picture because a major driver to greening is consumer demand in final markets, as buyers seek assurance that environmental and social standards have been met along the entire supply chain. Across food, textiles, leather goods, bottled drinks and chemicals, these results show win-win outcomes from the greening of industry.