A majority (72%) say they are willing to pay more for water, and a minority (43%) would do the same for petrol or for road use. When asked about what the government should do to make citizens behave more responsibly, the majority are in favour of stiffer penalties for environmental offences (85%) and better information (81%), while a minority want petrol to be more expensive (26%, while 60% are calling for a “green tax reform”) (Ministry of the Environment, 2007). Mass mailings are used to send flyers to all households and businesses. Environmental NGOs have long been active in this area, and their education efforts are now being augmented by the schools and other public and private organisations. There are currently more than 20 institutions involved in environmental education in various settings (school and extracurricular instruction, adult education, leisure activities and public information services). The communes, the Water and Forests Administration and local chambers of commerce have set up conservation centres, outreach institutions, self-guiding nature trails and information points (around 100 nationwide).