The most successful examples of transitions to the green economy have had a strong leader behind them (e.g. Korea and London). The leader could be nominated or naturally identified. Leadership at both national and local levels should take place. It is essential for Poland to raise awareness of the benefits of a green economy, highlighting success stories and showcasing the economic profits. The population must also be better informed, and changes in households, and the workforce in general, should start with greening at an early stage. Facilitating the identification of green products, energy-efficient alternatives and new market opportunities will also be essential.