Purpose – The purpose of this paper is to explore a postmodern approach to crisis management through the lens of complexity theory to understand six non-profit organizations’ communication responses to anti-abortion terrorism. Design/methodology/approach – Researchers conducted a qualitative content analysis of publicly available documents from six non-profit organizations, which included 62 news releases and statements on organization web sites, 152 tweets, and 63 articles in national and local newspapers. Findings – A history of violence and rituals of remembrance emerged as important pieces of organizational, personal, and social history surrounding anti-abortion terrorism. The process of self-organization facilitated calling publics to action and combating the “terrorism” naming problem. The non-profits’ dynamic environment exemplified the importance of coalition building to construct digital attractor basins, or networks extending beyond permeable boundaries, through a variety of strategies, includin...