However, Hertwich and Peters (2009) state that 72% of global GHG emissions are related to household consumption, and the rest to government consumption and investments. The potential of mitigating climate change by changing consumption patterns is modelled by Girod and colleagues (2014), who propose that low GHG-intensive choices in housing, passenger transport, food, and other goods and services would make it possible to reach the 2 °C climate target by 2050. In addition to the end-of-pipe emissions of production, we should focus on the unsustainable footprint of our normal everyday life.