Standards related to the quality of water supply services and non-revenue water can stimulate more systematic roll out of SWM and related technologies to detect leakage and respond to consumers ’ demand. Guidelines are supported by websites, green products databases, and pro forma requests for tenders. The Green Purchasing Network arguably is the most active international network in this area. Initiatives in this area could enhance K-SMW’s competitiveness vis-a-vis standard water supply services for Korean cities.