The strongly growing international market for e.g. wood energy pellets supports this development and major investments are made in both supply lines and conversion capacity that relies on globally traded biomass resources. Given that large scale deployment of second generation biofuels, that could compete with oil prices around 70 U$/barrel, is expected to kick in before 2020, there is a major opportunity for the forest sector. Current expanding markets for biomass for producing heat and power could gradually be complemented by cultivated biomass from perennial cropping system and deliver the feedstock to the new biorefineries that produce 2nd generation biofuels. A clear message presented in a neutral manner that allows the public to make appropriate distinctions depending on the relevant specific issues and challenges, including forest area, biodiversity and damages, for various geographic contexts, i.e. local forests, European forests, forests worldwide.