Regardless of the chosen business model, the tasks of PES staff dealing with employers include vacancy intake and registration, informing employers about available ALMPs (e.g. pre-employment training, wage subsidies, additional support to integrate disabled jobseekers), pre-selecting jobseekers for interviews with employers, offering legal advice (e.g. advice on contracts) and organising information sessions or job fairs where jobseekers and employers can meet. Reverse marketing refers to a situation where an individual jobseeker is actively marketed to a targeted employer who has not created a formal vacancy, but may be willing to hire under the right conditions. In Australia, contracted employment service providers use this technique for hard-to-place jobseekers who are job ready or close to job readiness.