These investors may be involved in the daily management of the company. The principle is simple: the entrepreneur tries to raise funds from ordinary citizens recruited through websites, including social networks. Any citizen can invest in a given project, in exchange for shares in the company. Think of the degree of autonomy you want to maintain because you will not be the only one to decide! The investment fund redeems your shares or those of other shareholders wishing to dispose of their stakes. The investment fund directly redeems your shares but does not bring new funds into your company.