Although the 2003 Iraq invasion was not wholly framed as a ‘humanitarian intervention’, the rhetoric of bringing liberation, democratization and human rights to the Iraqi people was widely advanced by the coalition and supporters as a legitimating reason for war. This article assesses the role played by press photography in legitimizing or challenging this crucial framing during the invasion across a range of UK national newspapers. Privileging visual content in research design, the study presents selected results from a comprehensive content and framing analysis of press photography during the invasion period (March–April 2003), specifically examining the prominence and treatment of photographs in the humanitarian-related visual coverage, along with the accompanying words used to define, support or detract from the events depicted. While finding that the rationale of humanitarianism generally played well for the coalition during this study period, this article explores the problematic nature of the narra...