The Tunisian reforms induced changes in norms regarding women’s and men’s roles in the family and society and have led to women marrying at a later age (OECD, 2010a). The introduction of paid leave entitlements on a “use it or lose it” basis for fathers in a number of OECD countries has led to men taking longer parental leave (OECD, 2011c). One example of an economic incentive in a developing country context is the Indian programme called “Apni Beti Apna Dhan” (Our Daughter, Our Wealth).