Universiti Sains Malaysia is one of the organisations involved in this effort. Potential actors include the Department of Environment, Penang State Government, the Municipal Council and NGOs such as SERI. Furthermore, USM’s Centre for Education, Training and Research in Renewable Energy and Energy Efficiency (CETREE) promotes community services in relation to energy efficiency. It has a mobile unit to provide advocacy to school children on the themes of sustainability to operate more effectively. The BJIM also encourages community-based participatory projects and research. For example, it funded nearly 60 community projects over 2008/09.