Annual festivals and events can extend the tourist season and, subsequently, the tourist spend. In this context policy measures have typically been absent. ( Most SIDS have a unique culture and heritage, for many, their culture and heritage is already exported globally in the form of music, film, fashion and food, as well as sold in local shops and markets to visiting tourists and passengers. However, the opportunity to develop this market further is generally limited through a lack of investment, training, entrepreneurship and profile.