The bottlenecks revealed by the taskforce’s analysis included, for example, the absence of trading standards, poorly coordinated market information, the need to transport produce over long distances, small volumes and consequently high marketing margins. The taskforce also identified five distinct supply channels linking cassava producers with various final markets, ranging from subsistence consumption to the commercial sale of industrial starches and related products. Instead, the taskforce adopted a demand-led strategy, focusing on market development in both trade and upstream processing industries, all of which stand to benefit from access to low-cost, cassava-based carbohydrates.