The existence of the cheese plant makes the dairy industry in the immediate region viable because it is the sole market for raw milk. However, while fresh milk cannot be exported, it is possible to transform the milk into a stable and higher value product and ship it out to distant customers. Cheese is an ideal transformation since it results in a high value product that is easily transported and has a long shelf life. Most importantly, Mennonite Cheese is clearly a local brand that reflects the local population.