However, as prices of natural resources and commodities rise, as climate change deepens and accelerates, and as mountains of waste overflow landfills and stretch municipal budgets, sustainable consumption is emerging as a necessary condition for continued economic growth, even in developing countries. But as incomes in the region grow, consumption patterns become less and less eco-efficient. Sustainable consumption strategies make it possible to achieve eco-efficient economic growth while people rediscover, reinstate and revitalize rich Asian and Pacific cultural values and traditions.