The convergence of and co-ordination among services, business models and disparate actors in today's rapidly evolving mobility landscape may lead to a situation where consumers no longer purchase and use vehicles or depend solely on providers of traditional public transport services to get around. Perhaps more telling is that 9 out of 15 of the world's largest automobile manufacturers (and four out of the top five) have announced a new focus on "mobility services" rather than depending only, or sometimes even principally, on vehicle sales and maintenance. In some cases, manufacturers have stated that a shift to selling mobility services to consumers will gradually become their core strategic focus (e.g. Ford, Daimler, PSA). Other companies beyond the automotive industry have announced visions that centre on rolling out fleets of shared and perhaps automated vehicles that will obviate the need for car ownership in many cities (e.g. Lyft, Uber and Waymo).