However, for the full potential of new network technologies to be realised, the market will require that they have universal, or close to universal coverage, and the full potential of networks is only likely to be achieved if markets are effectively competitive and there is adequate coverage of most geographic areas. Efficiency-enhancing processes and structural innovations, such as inventory and supply chain management or e-commerce, have been enabled by innovative software systems. As communications technology continues to converge across different electronic platforms and wireless networks, new opportunities for software innovation are constantly being created.