Pratki (India), a cookstove manufacturer and retailer, partnered with SELCO (India) due in part to its existing supply chain in selling solar powered lights to rural populations. Nascent supply chains for energy access in such rural areas will often need subsidies to get started (GVEP, 2009). Such early-stage investments by philanthropic entities are welcome by the governments and enterprises involved in the daunting task of installing more effective heating technologies.