Factors such as technology, costs, digital literacy and, in particular, compelling content and applications that meet consumer preferences, will be key to this transition. Governments will be responsible for implementing adequate policies and regulations that allow and enable a broadband ecosystem to develop and take root as a means to support economic growth and social development. In doing so, governments must design ICT policies and regulation that accurately reflect the limits of market forces alone to deliver efficient outcomes that benefit consumers, as well as the way such limits may shift as the ICT sector evolves and matures.