It is also about fostering investment and innovation which will underpin sustained growth and give rise to new economic opportunities." They see the benefits in increased reputation, trust from stakeholders, including from governments, improved risk management, being more attractive to high-quality employees and improved continuity of the business.4 The business model is changing gradually from a view based on short-term financial returns to a holistic view based on responsibility and value creation, taking into account the full value chain. Companies are starting to acknowledge that the traditional economic growth paradigm that treats the environment mostly as a ‘free good’ is placing enormous pressure on the environmental carrying capacity of the earth and therefore will now or in the future also affect their business.