Purpose – This article aims to place recent corporate governance reforms in the historical context of the good corporate citizenship movement that began in the US in the mid‐1990s and came to an abrupt end in 2002 when the most recent spate of corporate scandals emerged. It explores what the apparent failure of this movement portends for the recently‐enacted governance reforms.Design/methodology/approach – The paper engages in a policy analysis of regulatory reform.Findings – After offering the tale of corporate governance, a critical take on current reforms, the paper finds the skeptic's and pessimist's account of corporate good citizenship movement to be most helpful in explaining the illusory nature of corporate reforms and the resilience of the regulatory status quo.Originality/value – The paper is a critical analysis of corporate governance reforms.