Lop Buri (renewable energy innovation), Lampang (creative ceramics) and Ang Thong (drum-making). One of the emerging ideas from the Tourism Authority of Thailand is to link the creative economy to “Thai-ness”, which includes Thai experience, way of life and culture. This link between the way of life of a country or region and creativity is an interesting example of how intangible resources can be used creatively to develop new tourism products. Research indicates that creative tourists in Thailand are generally female (59%), aged between 25 and 34 (57%) with a degree or postgraduate education (75%) and with relatively high incomes.