The pitfall of this approach is that it often does not tackle head-on the need for transforming power relations and structural aspects associated, for example, with ownership and consumption patterns. Nevertheless, re-embedding markets into regulatory institutions can strengthen the pursuit of social and environmental goals. These focus not only on relative decoupling (of emissions from growth) but also on absolute decoupling, not only social protection, but also reducing inequalities and the emancipation and empowerment of disadvantaged groups.