Despite the fact that youth in the Million Programme areas live and work in an environment which in many respects is characterised by resignation and alienation, “business” is a widespread subject of conversation and many dream of achieving success through establishing their own business. The YUMP’s long-term objectives are to: 1) empower youth living in the Million Programme areas, 2) build bridges and networks between Swedish industry and the target group, 3) build mutual commercial levers for all parties involved, and 4) create methods and processes which also attract people from outside the Million Programme areas. The pilot project’s short-term objectives are to: 1) identify channels of communication with the target group to capture their interest and create a dialogue about entrepreneurship, 2) verify and develop an attractive process and pedagogy for the target group, and 3) point out to Swedish industry' the entrepreneurial power to be found within the target group and work for their desire to involve themselves.