Festivals and events of this type often provide opportunities to showcase sectors such as culture, music, gastronomy, and the arts. In addition, the economic impact of urban tourism more generally can extend to surrounding rural areas through supply chains to meet growing demand for locally produced food, wine, arts and crafts. It thus presents important economic benefits to rural areas and constitutes an increasingly important market segment, providing significant opportunities for rural businesses to diversify income opportunities (e.g. farm stays) and participate in local supply chains.