They foster the innovation capacity of individuals and firms located in peripheral regions, as well as in disadvantaged neighbourhoods within large urban areas. For example, the Encouraging R&D in Traditional Industries programme in Israel offers both financial support (in the form of giants) and non-financial support (in the form of professional counselling services) to firms in traditional sectors that decide to undertake an R&D project. This is to ensure that firms make the most of the funding provided, and to guide them in the design of a more innovation-focused business strategy.