The ministry has, since 2012, been developing strategies to strengthen and consolidate the commercial capacity and support the international promotion of SMEs in the IT and digital content industries, thereby contributing to the increase of sales in the sector, in accordance with the Vive Digital plan. From 2012 until March 2015, a total of 931 IT and digital content companies have benefited from this agreement, exporting to more than 50 countries in Europe, the Americas and Asia, for a total value of USD 166 523 099. This synergy also enabled the launch of the "Colombia Bring IT On" campaign to promote the industry abroad. The project clearly highlights the impact that the ICT and digital content industries can have in achieving the SDGs.