Parenting programmes can teach notions of equality and offer tools, ideally sensitive to different contexts, for translating those principles into raising girls. Such programmes can stress positive interactions, inform parents about opportunities for dieir daughters, and may provide entry points for moving away from still widely accepted corporal punishment practices. Awareness campaigns can build momentum and encourage large cross-sections of people to start thinking in new ways, such as on birth registration, where one major barrier is parents foiling to understand its importance.