In an innovative programme targeting the needs of inner-city youth in Jamaica, the Jamaica Environmental Trust (JET) has worked with youth and community organisations to arrange trips to nearby natural areas where the youth could gain first-hand experiences with the country’s rich flora and fauna. For many of the youth, having never been outside of urban environments, the experiences provided them with strong and lasting impressions. While these experiences may be frightening to some, for others they provided an entry point to environmental learning.