For example, Hjarnkoll utilises mental health ambassadors to talk to the media and other audiences (including workplace conferences, seminars or meetings) about their experiences of living productive lives despite their mental health conditions. The programme provides support on how to reach out to media and employers. In addition, to address the lack of understanding that exists among employers regarding the employment of people with mental health issues, the initiative gives practical advice on the support and management of individuals with mental health problems in the workplace.