Although coffee is a major agricultural export, the branding possibilities of these unique assets have not yet been fully exploited, along with value added possibilities such as certified shade-grown, organic and fair trade. With approximately 50 million cattle, livestock in Ethiopia provides income for farming communities and a principal means of household saving. Livestock confer a certain degree of security in times of crop failure, as they are a ‘near-cash’ capital stock. Furthermore, livestock provides farmyard manure to improve soil fertility and is also used as a source of energy.