Sanggar SAINS Sdn Bhd, one of its commercial units, has developed the “Innovator Programme” dedicated to provide guidance, advice and support to start-up companies commercialising R&D outcomes of the university. Sanggar SAINS is also at present managing business incubation facilities at the university’s innovations park, sains@usm “USM Connectors” enhance technology scouting and increase collaboration with industry. Finally, the university’s“3-Track promotion exercise” provides a tool to reward and incentivise not only leading-edge research and quality teaching but also community engagement and entrepreneurship support.