Emergency contraception is a method to prevent pregnancy within five days of unprotected intercourse, failure or misuse of a contraceptive (such as a forgotten pill), rape or coerced sex. It disrupts ovulation and reduces the likelihood of pregnancy by up to 90 per cent. It cannot prevent implantation of a fertilized egg, harm a developing embryo or end a pregnancy. Even in countries where emergency contraception is available, adolescents may be reluctant to obtain it from traditional health outlets, such as clinics, which may be staffed by judgmental providers. The initiative trained pharmacy staff and peer educators to provide accurate, up-to-date information on emergency contraception and other reproductive health services.