Freshwater fish accounts for approximately 33 per cent of the value and about 14 per cent of the volume offish consumed in Nigeria. Food consumption patterns have also been shifting, and by 2006, fish consumption exceeded meat consumption in the country (Dixie and Ohen, 2006). The firm refined the farming systems while selling catfish and subsequently diversified into selling feed, fingerlings, and other varieties offish, including tilapia (although catfish is still the primary fish product). Throughout this process, Durante built the foundation for a new farming sector, making continuous improvements and expanding into different activities within the catfish value chain.