ABSTRACTThis study contributes to the growing research on government-issued information subsidies in mediated public diplomacy in a new media environment. It examines the online information subsidies issued by the foreign ministries of three countries—the United States, China, and Singapore—to address a gap in the literature that has given scant attention to how governments use news releases through online newsrooms for public diplomacy. The study is significant for its conceptual explication of public relations and public diplomacy through an integrative strategic communication framework grounded in relationship building as an end goal of public diplomacy. A Leximancer textual analysis of 13,714 public diplomacy texts published through the three countries’ online press rooms over 5 years (2008–2012) found limited congruence in themes and concepts between and among the three countries, even on the issue of human rights, a major diplomatic point of contention. The weak congruence suggests a modelling of pu...