How it is built, investigated and polemic on cars as a privileged object of the industry and society in the Western market. The car on their own dimension of individuality, but also an object of consumption can be read while it is used, one could say that the car is the social object that represents the individual, in that form of discipline and social control. While the symbol, too, of this enormous machine that is power. Ultimately, it is an object showing the tensions between the individual and the social. Then, we affirm in this work is not just a machine, but also the most complete example of social technology, political representation and performativity of today.