Here the quantities and composition of consumption are being driven more by population growth and its changing demographics with ageing as well as by concerns over diets and general health issues than by price or income considerations. It clearly illustrates that the consumption of agricultural products continues to grow rapidly in the non-OECD area but is slowing elsewhere. For crop products, consumption in the non-OECD countries shows the largest increase for vegetable oils (44%), protein meals (42%) and sugar (30%). In the case of protein meals, this reflects the growth in livestock industries to meet rising domestic demand for livestock products.