Heritage seems to be concrete and precise, at least, that is the lesson we learned from decades of relating the inherited past with the nation. Yet, the rhetoric of the homogeneous nation-state was replaced some while ago by that of the heterogeneous multicultural state. In multicultural times the meaning of ‘heritage’ is not that clear, although a sense of plurality is pervasive. Yet, in this chapter I will not try to fix and stabilize its meaning, rather, by interpolating the contexts in which heritage unfolds and where it intervenes, I will highlight its relationship with governmentality, humanism and the market. Further, I will explore the gains of destabilizing the dominant, multicultural conception of heritage, especially by positioning alternative conceptions of time, past, ancestors and life.