Twelve per cent of all cases in 2012 were in rural areas, but this rose to 49 per cent in 2013 and 57 per cent in 2014, before falling to 22 per cent in 2015 and 10 per cent in 2016 (table 15.5). It showed that unhealthy food advertisements were highly prevalent around schools. A total of 1,459 advertisements displaying branded food products and 501 promotions displaying unbranded food products were identified in the area around 30 selected schools.