In the paper industry, the global economic crisis has hit hard, production in Europe and North America has decreased 17% in 2008, with prices continuing to fall. According to the World Bank, projections reflect the rapid deterioration in financial and economic condition and the increasingly negative interaction between weakening economies and fragile financial system that have come to the fore since late 2008 for virtually every country in the world. First and foremost are economic factors as well as: currency rate movements, green building programs, public procurement policies, social responsibility, environmental consciousness, climate change, deforestation and afforestation, alternative demands on forests and, and alternative building materials. These negative perceptions include: that the GHG balances of biofuels are not good, that they require endless subsidies, that land and w'ater resources constrain bioenergy to marginal levels, that biofuels increase food prices and are not good for farmers and that other alternatives (solar, efficiency, hydrogen) are better and really sustainable.