Tendering for new generics could allow more downward price pressure to be exerted. Generics manufacturers would bid on the price of a given pharmaceutical, and pharmacies would have no choice but to stock the product of the winning manufacturer. These competitive processes have been used in New Zealand, the Netherlands and Germany with some success. Pharmacists have been the main force for the promotion of generics since 1999 (Autorite de la concurrence, 2013).