ABSTRACTPublic trust thinking (PTT) promises to inspire ecologically and socially responsible wildlife governance in the United States, but its application is not straightforward. We describe eight broad challenges to comprehensive application of PTT including: increasing authority and capacity, overcoming resistance to change, achieving fair consideration of all public interests, facilitating broad public participation, and fulfilling commitments to future generations. We discuss potential solutions including: distributing responsibilities for public wildlife conservation among governmental and nongovernmental entities, adopting an expansive definition of “wildlife,” promoting an inclusive interpretation of PTT among public wildlife professionals, rejuvenating relationships between the public and wildlife agencies, and increasing public participation and accountability in decision-making processes. Efforts to address challenges in specific socioecological contexts should be led by people working in those...