In presentations of the foreign investment agencies of the case study regions, often common information on size and unique assets in the whole cross-border area are part of the sales pitch. These are the public agencies generally most keenly focused on competition to bring a win to their jurisdiction. They reported that if for any reason they cannot win for their jurisdiction, it is better for them to have a nearby jurisdiction win than to have a firm or investment occur farther away. In the Helsinki-Tallinn area, the competition is often with Stockholm, therefore recognition of Tallinn is more relevant for their efforts.