This is the case for mobile Internet in the Zambia where mobile operators offer a variety of data bundles catering to every income level. Except for small-scale agriculture households, there are monthly bundles that cost around the same amount that different types of households spend on communications, differentiated by the volume of data they include (Figure 4.4). They range from a one-hour plan featuring 5 MB of usage to weekly bundles offering unlimited access to popular social media and OTT applications.