Neither youth-oriented programmes nor those targeting adult women are likely to address the unique circumstances of married girls or the needs of girls at risk of child marriage, unless they do so in a planned and deliberate manner. But unless laws are enforced and communities support these laws, they will have little impact. Timing is key, these interventions, especially schooling and asset-building for girls, must be directed at young adolescents (10 to 14 years old)—before or around the time of puberty—in order to counter pressures on girls for marriage and childbearing for social and economic security.