These numbers, however, do not necessarily point to higher failure rates for inclusive innovations, as standard innovators also show a substantial failure rate. Reaching maximum scale depends strongly on demand - which will be quite low for localised products, but may involve millions of customers for broader-based services, e.g. mobile banking. Furthermore, product-level scaling is not an absolute necessity: the very process of designing local innovations to serve local needs may support an inherently small-scale market, while also contributing to poverty alleviation.