ABSTRACT Since the development of magnet schools in the 1960s—and more recently, the proliferation of charter schools in the last fifteen years—school choice has been a pervasive element on the education reform landscape. With this growth has come the need for information tools to help site-based educators manage, grow, and improve their schools. This is a radical change from traditional public schools. Typically, district administrators decide where students attend school and, consequently, satisfying the “customer” has not been much of a priority in public education. This article reports on both the process of development and the information gained from a field test of a parent stakeholder satisfaction survey for charter schools and other schools of choice. The survey has been designed to assist schools with recruiting and retaining educational consumers by providing information both for external accountability and internal accountability. Preliminary findings from the first stakeholder group surveyed—p...