This includes significant improvements in technical specifications, components and materials, incorporated software, user friendliness or other functional characteristics. Product innovations can utilise new knowledge or technologies, or can be based on new uses or combinations of existing knowledge or technologies. Product and/or service innovation entails activities such as design, research and development, acquisition of patents, technology licenses, trademarks, and tooling-up and industrial engineering. This includes significant changes in techniques, equipment and/or software.