To align with policy discussions, ‘emergency management’ is the term adopted in this discussion paper. Leveraging these synergies requires building awareness of tourism’s potential role in assisting and enhancing emergency management and how emergency management policies can assist tourism agencies (e.g. to reduce the potential negative impacts of misinformation on the recovery of affected destinations/attractions and other destinations within affected countries) in all PPRR phases, and particularly the destination recovery process. In practice, integration between tourism and emergency management policies has been very limited and quite narrow in focus in most countries. This is partly because the focus of tourism agencies has traditionally been on implementing specific actions to mitigate the effects of a disaster or event on tourism businesses (i.e. managing the reputational effects on the destination) and restoring the capacity of tourism businesses (i.e. recovery of markets and profitability).