In the closer term, the city aims for 80% of trips to be taken by soft modes or public transit by 2041. In designing these demand management measures, it is important for the government to be able to anticipate how people will respond to such regulations. Those who own non-compliant vehicles, for example, may decide to either buy a compliant vehicle, pay the charge, or alter their travel behaviour by diverting their route, changing their travel mode, or forgoing the trip altogether.