In Chile, for example, 28.5% of women-owned firms introduced a marketing innovation in 2007, while only 21.5% of male-owned firms did so (Observatorio Empresas, 2009). Female entrepreneurs tend to lag behind men in experience in certain industries, as well as in access to the finance or networks needed to grow their businesses. These barriers affect women’s propensity to invest in product or process innovation. Other less tangible differences between women and men - such as attitudes towards risk, motivation for venture start-ups, and aspirations regarding business size - have a gender dimension and can affect innovation.