The social impact of technologies is evident among both teenagers and young people. Youth now experience and engage in most aspects of daily life “online” through the use of social media, mobile phones, and the Internet. This has led to a host of concerns, from parents, educators, advocates, and law enforcement regarding the ways in which this technology is being used, with the debate focused primarily on the issue of “sexting” or sharing of naked and semi-naked selfies. This paper explores sexting behavior from a critical perspective, examining the individual and institutional narratives that continue to shape and influence opinion and policy. Drawing from narrative criminology I argue that there are competing narratives surrounding the sexting debate that serve to amplify the deviance associated with these behaviors, resulting in the criminalization of youth and masking the more insidious social problems, such as gender-based violence.