This article theoretically discusses the concept of social class to understand the construction of heteronormative femininity in studies on the social uses of telenovelas. Inspired by the work of Pierre Bordieu, Latin American cultural studies, and feminist theory, I argue for the centrality of the bodily hexis in conforming a classed femininity based on the incorporation of media capital by working-class women. The analysis reveals that the automatisms of schemes of classification are powerful mechanisms of reproduction of both gender and social injustice.