For companies the challenge is to internalise the price of carbon and water in their business models and ensure that they are resilient and competitive as subsidies are eliminated. For governments the challenge is to sweep away perverse agricultural and energy subsidies, lead the change to a green economy through public procurement policies, and develop new macroeconomic models for societal prosperity. For forest owners, the future is bright as new values will be assigned to forests, and new markets will be developed. Yet their challenge is to build up the resilience of their forests to be able to adapt to climate change.