Based on IHME estimations, almost 40% of the overall burden of disease in Uthuania in 2015 (measured in teims of DALYs) could be attributed to behavioural risk factors - including smoking, alcohol use, diet and physical inactivity (IHME, 2016). However, smoking rates among men (34%) and 15-year-old boys (20%) are much higher than the EU averages (26% and 14% respectively). There is a major challenge in reducing binge drinking4 among men and adolescents (boys and girls). In 2013-14,41% of 15-year-old boys and 33% of girls reported having been drunk at least twice in their life, which is the highest in the EU for boys and among the highest for girls Over one third (34%) of men in Lithuania engage in regular binge drinking, which is well above the EU average for men (28%).