The following section is by no means exhaustive, but addresses some of the key challenges in the critical areas of sustainable livelihoods, consumption, production, market change and encouraging sustainable entrepreneurship. As such, livelihoods cut across issues of consumption and production, private goods and commons and different forms of capital. Education and innovation are necessary for developing an understanding - by individuals and communities - about assets available to them, familiarity with livelihood strategies, risks associated with each strategy and skills necessary for undertaking productive practices.