Consumers and institutions need to be given the right incentives as well as opportunities in order to change behaviours in the long-run. For instance, a start-up from the U.K. introduced a platform rewarding human activity by foot. By walking, a cryptocurrency is transferred to the user, who can use the credit on a decentralised exchange of merchants offering their services ranging from graphic designers, local food retailers, to NGOs receiving donations (Sweatco.in, 2018).