Private sector investments that target at-risk areas, due to the relatively low cost of land coupled by short-term gains to be made by business and local government officials, further binds informal settlers to this risky land given the new livelihood opportunities, maintaining or increasing disaster risk for these people. Actions beyond preparedness and response can be difficult to sell to local government due to the lack of quick and visible impacts, particularly in areas where officials do not tend to look beyond an election cycle. Lack of sufficient resources at local level compounds the problem.