Where taking care of the environment involves additional costs, commercial organisations may be expected to oppose policies that encourage or force them to do so. They may often frame their arguments in terms related to the wider interests of society, such as jobs or international competitiveness, and these arguments will have a certain force. Where their operations cause damage to those who are not benefiting from them, they may come under pressure to pay compensation or to cut back their operations further. Whether this occurs will then depend on the relative power of the competing interests, because not all social interests are expressed equally powerfully.