Again, in contrast to the intermediaries, some local co-operatives successfully market their products directly to the large hotels. Third, Rhiney notes the role of the Sandals Resorts’ Farmers Programme25 in the provision to local famers of credit, seeds, specialist advice and access to other funding sources for irrigation and nursery facilities. The results of the latter appear to have strengthened linkages to the rural economy, provided a range of fresh vegetables and fruit to the Sandals Resorts and helped to ‘reduce the mismatch between food supply and demand’ (Rhiney 2009: 252). However, a few pages later, the policy also recommends village development of handmade local crafts to sell to tourists as part of village regeneration and diversification.