In Senegal, MLouma is a virtual agricultural platform that allows farmers and investors to get real-time information on the price, location and availability of farm products, via a website, or their mobile phone®. Innovative applications have helped to provide citizens with critical health information, remind people to take their medication, or provide access to health-related services. In Malawi, Airtel 321 provides information on maternal and child nutrition information, in the local language and via the mobile phone. In Tanzania, The Registration Insolvency and Trusteeship Agency (RITA) and mobile operator Tigo, together with UNICEF and local governments, have developed an SMS-based application that makes the birth registration process more efficient, cost-effective and accessible for parents. Since its launch in 2013, the app has registered nearly 1.5 million children and has now been scaled across seven regions.