In 2011, ICMBio received BRL 24 million from access fees and services in federal parks, with four parks accounting for most of the revenue (ICMBio, 2012a). The 2012 National Survey of Canadians revealed that visitation was critical in helping the population connect with protected areas and the institutions that manage them.* Only about 15% of people who had not visited a national park were able to say the same. Visiting is an important factor in helping give people a sense of stewardship towards their national parks.