system
A chat on subreddit /r/wallstreetbets
human
Facebook (one of the most targeted and directed advertising platforms in the world) gets about $12 a year per person (last time I read) 
  
 No way is movie pass gonna earn more then that each month.

gpt
The number varies wildly depending on region. IIRC customers in NA are worth ~$60-$70 per year. Customers in SE Asia less than $10