system
A chat on subreddit /r/wallstreetbets
human
they control 57% of China's US equity investor market. A market which is only projected to keep growing as the Chinese middle class and youth turn to investing and day trading. Not really a pump stock considering the strategic investing from C and DB either. Definitely a speculative play but I think it stands aside from certain plays like NIO, for instance. They have a lot going for them.

gpt
Baozun is a legit business too but still traded like a pump and dump. Seems to be the way chinese stocks trade in the US market. They are almost like fads