system
A chat on subreddit /r/wallstreetbets
human
No, but its a tech stock. Their valuations are based on feelings. Unlike some (TSLA) ROKU actually seems to make money though.

gpt
wallstreet is obsessed with platform / marketplace kinds of companies, this is selling a streaming stick :-) and further more google will develop TV OS and give it for free to everyone who wants and have a lock on play store