system
A chat on subreddit /r/PoliticalCompassMemes
human
Eh, they know what they're doing.

They've got a nostalgic IP and don't have anything groundbreaking or innovative to do with it, so they just have to keep people talking about it and some percentage will tune in.  Political trolling is a great way to get something talked about (if it's not important that it's talked about positively), and if race-swapping isn't spicy enough, then have the race-swapped characters talk about how they hate people of their original race.

It's effectively the same thing that 90s show runners did with shows like The Simpsons or South Park with shock value: deliberately piss off a certain segment of the population, so that another segment of the population can watch it to show how different and edgy they are.

Gets the ratings, doesn't require creativity, ???, profit.
gpt
Divisive propaganda when they do it. 

Smart marketing when you do it. 

For sure man.