system
A chat on subreddit /r/wallstreetbets
human
I might dig up an NPR article for it on you too. Coffee consumption in China is really taking off where traditionally they prefered tea. That and opening stores sounds like a great combo.  
  
 Even without China though, Starbucks is insane, their overhead costs are practically nothing and they have a stranglehold on a demographic that love spending money.

gpt
Thanks and yep, the Bloomberg clip also mentioned that tea to coffee move. RSI of several time frames looks overbought though.