system
A chat on subreddit /r/PoliticalCompassMemes
human
Thing is, Trump didn't start it, he just put it on steroids.
People are forgetting just how many memes were being thrown left and right during 2012.
Even more ironically, I remember more people calling out how much of the election was focused around memes in 2012.
You could sum up that whole election and why Romney lost in two phrases

"47%"
"Big Bird"

These two little meme moments basically destroyed Romney as a candidate and Trump weaponized the same principle. 

A few gaffes here and there? Meh.

Specific traits you can tag onto a single candidate based on favored gaffes?
Victory.
gpt
The Howard Dean principle.