system
A chat on subreddit /r/wallstreetbets
human
Their prices are more in line with reality. Meaning overpriced. It's $240 a year, vs $120 for moviepass. It becomes a lot harder to justify that for casual moviegoers.

gpt
AMC can deliver the product directly to the consumer though, unlike MoviePass. At a market cap of only 2B they own a lot of property and the potential to turn it into a subscriber thing will help it out a lot.