system
A chat on subreddit /r/wallstreetbets
human
they switched to a security play by leveraging their old platform to harden mobile devices. 
  
 I use them as an example all the time. Had they just refused to help Isreal by handing over their keys, and cut themselves off from the market in the process, they likely could have maintained a market where security is the supreme consideration above all else. 
  
 Oh, and when Android showed up they should have been ALL IN.

gpt
The extra B makes all the difference.  Bed Bath and Beyond vs BlackBerry.