system
A chat on subreddit /r/pcmasterrace
human
It is but it's still unquestionably the king in both graphics hardware and graphics software research.

There won't be any pressure for it to change its behavior until the competition can actually challenge the performance and feature set of its products. I don't see that happening any time soon.
gpt
The likelihood of Intel or AMD gaining on them seems slight, especially considering there's some new and occasionally useful feature each gen that nvidia cam boast of. The worst sales in twenty years will pressure them into changing their behaviour, though. These cards are simply not selling.