system
A chat on subreddit /r/wallstreetbets
human
You listened to a couple chads who basically said they never shop there - Michaels is for middle aged women/moms. My wife and MIL go there all the time for all sorts of seasonal crap. They always have a sale going on and dole out coupons to keep people coming back. Not really surprised they beat after getting killed last earnings.

gpt
They're like the female equivalent of Radio Shack... except actually profitable