system
A chat on subreddit /r/wallstreetbets
human
That is exactly where I am - late 20's, going in to the stores I feel like you are just getting scammed and the sales people fro jewelry are worse than cars. The level of service James Allen provided virtually and the pictures, choosing your stone, being able to get a gemology report. Really good shit and I see them dominating the online diamond market. Only one I know who competes is Blue Nile.

gpt
Costco and other retailers compete, but on a smaller scale 
  
 &amp;#x200B;