system
A chat on subreddit /r/wallstreetbets
human
yup, I think people underestimate how much money a lot of people have and willing to make this a purchase, just because.  However, I'm still not a buyer of the stock.

gpt
Yep. There are a lot of housewives with disposable income who live in the country and don't have regular access to a class. And there are also lots of career-women who are working 50 hours per week and can't make it to the gym at 8:30AM or 5PM everyday when they have classes. Instead, Peloton gives them the ability to do it at 6am or 8pm.  
  
 I personally would just go to a spin class, but that's not always realistic for someone who works 50+ hours.