system
A chat on subreddit /r/pcmasterrace
human
No wonder EVGA got out of the market, they saw where this shitshow was headed
gpt
They got out of the market because even during the height of pricing in 2021, Nvidia charged so much for the GPUs that they only came out with a 5% profit margin, enough to keep them in the business but not enough to allow for growth. 

It probably didn’t have much to do with the 4000 series itself, but more because it was a huge resource hog with no scope of growth. They started doing PSUs and keyboards ages ago and it’s finally grown enough to the point where they can stop doing GPUs and survive. 

I doubt they know the pricing of the cards significantly ahead of time because there’s so many partners and people in the chain, it’s bound to get leaked if they do that. 

EVGA announced their divorce from Nvidia four months ago and iirc they stated that the move has been in planning for a long time before that. No way in hell would they have known pricing so far ahead.