system
A chat on subreddit /r/wallstreetbets
human
And Xbox has game pass, so for a monthly amount you can just download lots of games.  Yes, if you need the new game on launch day, you need to pay, but if you stay 9 months behind the curve, there is a lot of value.  GME not required

gpt
Ya Sony has the same thing with playstion plus. They cutting the middle man and improving margins