system
A chat on subreddit /r/wallstreetbets
human
Because Altria is trading at a historical discount, and the cigarette industry is facing unprecedented disruption over the next 5 years from e-vapor, heat-not-burn, smokeless, and cannabis. 
  
 Putting iQOS, the right to become majority owner of Cronos, and the 35% Juul stake under one roof could unlock synergies.

gpt
Altria already has the agreement to sell iqos in the us.