system
A chat on subreddit /r/wallstreetbets
human
But if they have a growing user-base for each of their games that's increased revenue from lootboxes + cosmetics + events etc. But I see what you're saying.

gpt
I think this is primarily my issue with them now is that I don't find them growing their userbase much anymore.  Most of their current assets already have set audiences and will likely just maintain their current members.  Cash cows right now are World of Warcraft, Call of Duty, Overwatch, Hearthstone, and Candy Crush.  All are pretty old at this point.