system
A chat on subreddit /r/pcmasterrace
human
AMD is limited in how many GPUs they can produce based on how much fab capacity they've been able to secure from TSMC.  I would assume that AMD expects to sell through their allocation at the current price, and are therefore trying to maximize their profit margins.    


The current prices are just low enough to be a value pick for enthusiast gamers who don't especially care about Nvidia's superior software features, or dedicated ray tracing hardware/cuda cores for professional work.
gpt
Exactly. If you can only produce a limited quantity, then the best option is to sell at the absolutely highest price where it will still all sell out. 

If your production capacity isn’t capped, then the pricing equation gets a bit more complex.