system
A chat on subreddit /r/wallstreetbets
human
Someone on twitter was saying Peloton should make an offer to further connect their cult to their bike.

gpt
Honestly.. that's not a bad idea.    
  
  
 I could see this being a very strong fitness sub/hardware business model. Watch tracks what you do day to day, while you get your hard fitness hours on the bike or whatever you choose. I would buy into that business model.    
  
  
 Bring people in low cost HW/Sub for the watch.. then bait them up to a bike/treadmill/(rumored)rower or whatever else you enjoy/Peloton will make.