system
A chat on subreddit /r/wallstreetbets
human
They would have had to make partnerships with theatres to split the cost of seats for films that would have otherwise been empty. They were completely blackballed by the big theatres companies and their deal was completely unsustainable.

gpt
Exactly. This type of business model only works when you own or cheaply license the content (e.g. Netflix or a gym). If you are paying full-fare the hogs will bankrupt you.