system
A chat on subreddit /r/wallstreetbets
human
Enthusiastic oversaturation.  But also as a whole, the industry competes on price over value.  You can promise a shop top-of-the-middle shelf steady supply with blanket contracts but they'll just take some seasonal salesman's 15lbs from colorado that they walked in the door over your local farm because they undercut you by $250/unit.  Eventually an arms race develops of faster cheaper flower until units that a year or two ago were $2,300/lb are now &lt;$800 and growers are sitting on hundreds of lbs that they are unable to sell.

Cali did it.  Colorado did it.  Oklahoma is actively doing it.  Eventually oversaturation catches every market in the marijuana industry.
gpt
I mean, ultimately you’re trying to sell a WEED.  As in a plant that grows all over the place whether wanted or not.  It’s a commodity, and commodity markets always revert to the most efficient, lowest cost producer.