system
A chat on subreddit /r/pcmasterrace
human
Some truth to this, but it mainly applies to a competitive market. American auto insurance companies operate like this. But it could also be an attempt to attract people who have never have used the service but might find it useful. This might be called looking for the naive or virgin market, and makes perfect sense to me.
gpt
&gt;Virgin Market

Maybe they should advertise here lol