system
A chat on subreddit /r/pcmasterrace
human
Noctua is infamous for extremely slow development timelines. Something like taking 4 years to perfect the chemistry behind literally just adding some color options to their fans, to make sure they don't fade over time or deviate at all from the tight tolerances they require. So basically they rarely release new products but are generally regarded as excellently engineered.
gpt
There’s more to it than that. Noctua actually openly state that their engineers aren’t “the best”, they just give them enough time and resources to do their jobs. That’s why their products are good.