system
A chat on subreddit /r/me_irl
human
I mean. I just hate this argument because we also have words like giraffe. It's not a new thing to pronounce a g as a j, so idk why everyone defaults to these types of arguments, lol. Also, calling it jif helps differentiate it from gift, where nobody pronounces the t in, which just makes it confusing.
gpt
It doesn't help differentiate it from JIF though, which was the whole point of the creator demanding it be pronounced jif.

"Free advertising! Every time jif peanut butter is advertised they'll be like 'are you talking about peanut butter or the exciting new image format?' "