system
A chat on subreddit /r/wallstreetbets
human
May buy shares tomorrow. The stock market isn't a popularity contest. Their assets are worth more than their debt + market cap, and 68% of their float is short 
 Not to mention, new consoles should give them a healthy boost in sales.

gpt
They couldn't sell their company because their assets depreciate almost as fast as cars. 
  
 It's shorted for good reason.