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Advertising Information


Why Advertise On Radio?


     If you are contemplating using radio to deliver your advertising message, we'd like to help you make informed decisions. Here are some of the advantages for using this popular medium.


     Americans are on the move, they are listening to radio in their cars. Radio is considered the "mobile medium."


     In-Car Listening Facts:



     Highlights of the Arbitron National In-Car Study

• Men spend more time in cars on weekdays. It's about even between men and women on weekends.
• Since 1999 in-car radio listening has increased.





     A distinctly user-friendly medium, radio gives advertisers the speed, flexibility, and immediacy needed to compete and excel in today's highly competitive and oft-times cluttered marketplace.

Interesting radio facts:

541,000,000+ radios in use.

5.6 radios per household.

Every car comes with a radio as standard equipment.

169,000,000+ radios in vehicles.


Americans spend more time listening to radio than any other medium 6a - 6p.



Why use radio to advertise instead of TV?

     If you're a Fortune 500 company, it makes sense to market your products and services on TV. Smaller businesses don't have the budget to spend on network television advertising. And, though cable television advertising is affordable, your ad reaches a much smaller market.

     Radio has always been a "free" medium giving even the smallest stations a broad audience. Whether your business is a small corporation or a one-person-operation, radio advertising offers tremendous reach.



     For more information or to get started with your ad campaign, contact Greg James at greg@creativecoastmedia.com or by phone at 843-405-7377 x 2 during normal business hours Mon-Fri 9am - 5pm.   





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