Adobe Campaign Features



Email Management

Make email personal.

Improve your email marketing with personalised and contextually relevant messages. Use the native email capabilities in Adobe Campaign with your other marketing channels. With more complete data, you can deliver better email personalisation and improve your email automation, deliverability and reporting.





Improve the deliverability of your emails in real time based on feedback from ISPs. Take advantage of our deliverability features and expertise, whether you’re just starting a new email programme, fine-tuning your approach or preparing for critical, high-volume periods like holiday season.





Cross-channel Marketing




Create a rules-based offer catalogue. You can manage offers by weights or priorities and cap how many times customers see a specific offer. Then personalise offers based on criteria like location, customer lifetime value, loyalty status and more.



Launch, measure and automate campaigns across every channel.

Harmonising all of your marketing channels is not an impossible task. With the help of Adobe Campaign, you can bring customer data from different systems, devices and channels into a single profile. Then, deliver timely and relevant campaigns that meet your customers in the right places and right ways along their customer journey.


Segmentation and Targeting

Discover and delight your most valuable audiences.

Not all audience segments have the same needs or bring the same value. Adobe Campaign helps you to use data to understand your unique customer segments and then craft the best campaigns to make meaningful connections with each one.





Connect to large databases and CRM systems like Microsoft Dynamics 365. Or create customised data connections to your broader marketing ecosystem, including point of sale systems, e-commerce platforms and off-line programmes.


Let’s talk about what Adobe Campaign can do for your business.

Let’s talk about what Adobe Campaign can do for your business.