FIRMS across North Wales have expressed concern over Brexit uncertainty, a tourism boss has said.

North Wales Tourism Ltd supports businesses across the region with a view to building and maintaining a prosperous and sustainable tourism industry in the region.

The company's managing director, Jim Jones, said: "We've been out to our members and asked them what their thoughts and fears are ahead of Brexit and whether they're optimistic.

"Generally the feedback is that the uncertainty around Brexit is a huge concern.

"It's a case of 'wait and see' because no one knows what is going to happen.

"Tourism is a huge economy for North Wales - it is worth £3 billion.

"The weak pound has been good for businesses because it is good for trade."

Mr Jones said Brexit could well bring some benefits for the tourism industry, as people may look to enjoy more holidays within the UK.

"The sector stands to benefit," he said, "because of the 'staycation'.

"The uncertainty of booking travel over to Europe is a concern but some people will just stay at home, especially in the initial stages.

"We do already have a skills crisis across the tourism and hospitality sector, with professions like chefs and hotel workers, because we do have a lot of Europeans working here - and that is also going to be a concern for our members."

Mr Jones emphasised the importance of optimism in investment, citing an announcement by Conwy-based sporting attraction Surf Snowdonia towards the end of last year.

In addition to a rebrand, the firm unveiled plans for a £16 million development, including a nature inspired high-thrills climbing facility, artificial caving experience and additional family activities, as well as a 106-bedroom lagoon side Hilton Garden Inn.

Mr Jones said: "The outcome of Brexit has not deterred Surf Snowdonia and that comes back to the confidence in North Wales as a region.

"We have a strong enough offer in North Wales now to promote ourselves across the globe and you have to look at that and be optimistic.

"There has been so much investment put into the region and it is growing."

Summarising his thoughts, he added: "North Wales is booming from a tourism perspective - we work together as a region and we are marketing ourselves wherever we can. "There are great things on the horizon and there is a real confidence at this moment in time.

"I hope that will continue and that we'll have more investment in tourism. The growth bid could be transformational for North Wales and North Wales could benefit from that.

"I think with Brexit looming over us, whichever way it goes, it is the uncertainty that is maybe the bigger concern.

"Parliamentarians have a duty to work together and sort it out for the good of the country.

"But who would envy the task of working through that minefield to find a solution that is going to be acceptable for people on both sides of the argument?"