From Words and Buildings, (Jock Kinnear, 1980)

“…because sign systems are concerned with routes rather than places, their effect on different localities is to lend them a degree of similarity. They stitch together the parts of diverse complexes such as airports and railway networks but do not help us to sense where we are by contributing to the genius loci of a particular spot. Labelling a place is not the same as giving it character.”