Startup Toolkit


AppMachine is a free software platform to build and design your own app without any technical or design skills. It uses a building block system to plug together pre-built elements.

Balsamiq Mockups is a rapid wireframing tool that aims to reproduce the experience of sketching on a whiteboard, but using a computer. It's fast and easy wireframing.

Crazy Egg
Crazy Egg is a tool for evaluating website engagement. It creates heatmaps and scrollmaps that clue you in to customer interest and disengagement points.

FiveSecondTest is a service that provides user interface feedback based on exposing testers to your site for only 5 seconds. By limiting exposure to 5 seconds, FiveSecondTest helps you identify and hone the most prominent and memorable elements of your design.

Fluid UI is an interactive prototyping tool for mobile apps that allows for testing both in-browser or through a mobile app.

InVision is an interactive prototyping tool built to foster collaboration and iteration. InVision helps design, review, and user-test a product before writing a single line of code, with tools for design prototyping, feedback, task management and version control.

Keynottopia enables you to create mobile, web and desktop app mockups from Keynote and PowerPoint, by providing an additional library of vector user interface components to modify and make presentations interactive.


Optimizely is a widely-used A/B and multivariate testing tool for website optimization.

PlaceIt processes screenshots of websites or apps and places them within high-design environments for a final photo that can be used as marketing collateral. is an interactive prototyping tool for turning your wireframes and mobile mockups into interactive prototypes, filled with rich media, animations, and touch events.

Squarespace is a full-service website design platform and host, and is ideal for small scale eCommerce sites and personal websites.

Unbouce is a drag & drop landing page builder designed to allow you to A/B test your landing page without cumbersome redesign in every iteration.

Weebly is a drag and drop website builder that makes it easy to quickly and affordably create a well designed website in-browser.

Wix is a free template based drag and drop website builder.

Zapier logo

E-Commerce Tools

Shopify is a CMS platform to build and manage eCommerce websites, and integrates design, management, and checkout solutions.

Squarespace is a full service website design platform and host, and is ideal for small scale eCommerce sites, and personal websites.


Alexa provides insight into the traffic and performance of any website, and also has service packages that allow you to leverage their data into competitive insights.

Google Keyword Planner
Google Keyword Planner shows you keyword volume by month, and can be filtered by geography, device, and more. It's a powerful way to easily understand "demand" for specific searches.

Google Trends
Google Trends is way to research changes in Google search volume over time in order to identify emerging topics of interest, gauge audience volume, and get a birds eye view of brand strength.

Hootsuite is a social media management dashboard that centralizes your account management with social analytics and provides a full-service option for pushing content and evaluating its impact.

MOZ is a software package to manage SEO and inbound marketing tool that helps you evaluate and manage social, branding, link building, and content marketing.

SEMrush is a research tool that allows you to identify your keyword competitors and evaluate their ad spending, SEO positioning, and search positions, among many other metrics.

Twitter Counter
Twitter Counter is a Twitter analytics tool that helps you evaluate the strength, reach, and habits of your own Twitter account as well as competitors.

Marketing/Other Tools

Organize anything, with anyone, from anywhere with a native mobile and desktop app making it easy to edit, comment, and collaborate in real time by creating custom workflows.

MailChimp provides e-mail marketing for more than 14 million people globally. Send better emails, connect your e-commerce store, and sell more stuff.



Insightly is a simple-to-use, yet powerful CRM system for small business. It features integrations to G Suite, Office 365, MailChimp, and major social media sites.

Indiegogo campaigns pair the freedom to tell your story your way with expert resources created by our team of strategists. Flexibility + empowerment = crowdfunding success.

Intercom makes customer messaging products for sales, marketing, and support teams, connected on one platform.

Kickstarter helps creators find the resources and support they need to make their ideas a reality. To date, tens of thousands of projects — big and small — have come to life with the support of the Kickstarter community.

Slack is a cloud-hosted team collaboration platform.