Ritualitea Event

Origins, one of the original Estée Lauder cosmetics brands, teamed up with us for the launch of their new tea-based skincare line, RitualiTea. We handled art direction, experiential production, and PR.

The new product launch was celebrated through a fully immersive, modern-day “tea house.” We brought this to life via four installations showcasing key notes of fragrant florals, herbs, and plants. Through sight, scent, sound, and taste, attendees engaged with RitualiTea.

Our industrial designers created mirrored walls and plant-covered spaces. Additionally, we collaborated with floral artist Ruby Barber and illustrator Angela Mckay.

We handled all PR for the launch event. 39 editor attendees and seven press pieces were secured resulting in a total reach (UMV) of over 47 million impressions. Additionally, we oversaw all social and influencer engagement. The total social reach of the event was over four million.