"Non-standard" characters?

International domain names, or IDN, use characters outside the normal abc of the English-language keyboard. The IDN has two alternative approaches: one with the "local" characters and one with standard English characters prefixed by "xn--"  For example, the Swedish for easy is "lätt"
lätt.com    (is equal to:)

Option two doesn't seem easy, but those domains are attractive in original form, and type easily on local keyboards where the characters are used constantly.

It's also a kind of clubbishness:
Lätt differs from latt

The uninitiated struggle; the cognoscenti party hearty.

Ever-more-important !

The internet is ever more important. Some details change each few years, but the internet phenomenon is not going away -- it grows central to more businesses, and ever more a key part of daily life.

Position yourself to take advantage of this change.

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