Retail and Collaboration

Retail Media

Target the right audiences and understand media impact on sales lift.

Before beginning a campaign, it’s important to know the target audience and how impact will be measured. With IRI’s targeting and sales lift solutions for retailers, understand how to reach the right audiences and what those audiences ultimately did based on the media they saw.

Target high-value audiences across channels based on their purchase propensity rather than demographics.

Retailers can tap into purchase-based targeting solutions to identify high-potential audiences and improve planning for TV and digital advertising campaigns.

Measure the impact of all your media.

IRI’s measurement solution, IRI Lift™, enables granular insights that are faster and more accurate for national as well as geo-targeted campaigns.

Discover detailed shopping and customer behaviour along with media viewing habits.

Granularity and integration of data allow advertisers and their agencies to take action.

How We’re Different


IRI has comprehensive retail channel data coverage (unlike other measurement solutions), so campaign results are more accurate and not skewed due to small data size. Key factors, such as the influence of in-store promotions, are easily controlled with large and highly granular data. We also offer easy access to key media metrics and key performance indicators that highlight the health of entire brand portfolios relative to sales, in-store causal and customer media.



A leading retailer wanted to optimise its dairy shelf in the face of several challenging market conditions.

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How can we help you supercharge growth and profitability?




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