Recode: Apple’s new TV plan is a TV guide

Posted 2 years, 11 months ago

Last year, Apple shelved its plan to sell you TV. Now Apple has a new plan: Tell you what’s on TV and help you watch it.




Industry sources say Apple’s plans are an outgrowth of the TV service it wanted to launch last year. The difference is that in 2015, Apple wanted to sell TV programming directly to consumers and provide them with a new interface that would make it easy to find the stuff they paid for.

Now Apple is just working on the interface. It is letting programmers, distributors and customers work out the money part among themselves.

Apple declined to comment.

Apple laid out the first part of this plan in public in June at its WWDC event, when it announced a “single sign-on” plan that’s supposed to let pay TV customers access video programmers’ apps without having to continually provide logins and passwords. If pay TV distributors sign on to the plan, it would let users access and download multiple “TV Everywhere” apps more easily.

Since then, Apple has begun talking to programmers about providing metadata about what’s in their apps so that Apple could build a guide.

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