The Use of Artificial Intelligence in #PetMe

To general NGOs, the complexity and cost of developing a comprehensive system would be major concerns while handling new technology. However, it is possible that investing in advanced programs like artificial intelligence could lead to a huge breakthrough!

Pre-roll Ads, do they even work?

It is no exaggeration to say websites are infested with ads. While banner ads and discovery tabs do not tend to bother us overly, there is one kind which nearly everyone hates: Pre-roll advertising on video streaming platforms.

CHANEL’s Power of Exclusivity

As the most influential luxury brand among the world (Gilliland, 2018), Chanel impresses customers with its extraordinary products. To understand the secret of their success, it is important to know how CHANEL has perfectly utilised exclusivity strategies in its company values, design and social media.

Comebuy’s strategy to become Eastern Starbucks

Arguably Taiwan's greatest export to the culinary world, bubble tea has gained an immense following worldwide. In order to compete with new challengers in the market, Comebuy has recently undergone a major overhaul for their brand. Take a look at this infographic and see how the brand has evolved and improved.