Mater Typeface

The project is about the creation
of a territorial identity system that expresses itself through typography.
The Mater typeface represents the global identity
of the ancient city of Matera, its history,
morphology and culture. The font becomes a set
of historical testimonies that represent the territory through the body type inspired by
the Byzantine and Baroque style but also
by the symbols of the rural culture and traditions.

Awards Indigo Design Award, Silver medal

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Francesco Paternoster — Branding, Editorial, UI, Packaging, Type lover