The Vitals of a Website: Website Navigation

by Morne Visagie

May 9, 2018

When a website is developed there are certain elements that need to be adhered to meticulously. These include things such as responsivenesswebsite speed and quality on page content. These factors, when used correctly, can be vital tool in optimising a website. However, including all this is pointless when a user cannot navigate your website in a fruitful way.

Website navigation refers to the ability of a person to move from section to section on a website in a way that is understandable and simple. It is the exploration aspect of the users journey and can mean the difference between them converting into a client and clicking away completely. Allowing your website to have clear navigation functionality gives the power to the visitor and makes them feel in control. This gives them a positive feeling when traversing your website and will likely encourage them to come back later.

Being able to access relevant information quickly, without going through large amounts of extra content can mean the world of difference to the user experience. For example: when a person accesses a website seeking a particular product, they should be presented with a clear path that solves their products needs . Otherwise they will seek assistance elsewhere. A well built navigation layout can be seen on the Pulse Control Systems website.

4 vital tips to improve website navigation and increase lead generation

  1. There needs to be consistent navigation on every page of your website. Elements such as static navigation bars and footers allow for users to move to the important sections of a website, no matter where they are.
  2. Links need to be descriptive in nature. The difference between a user clicking on a link and not clicking on it, is largely based on if they understand where it goes. Naming a link “Click Here” or something similarly incomprehensible is far less functional than calling it by its exact location such as “Contact Us”.
  3. There must be a link to the homepage on every page. The homepage is the central hub of operations for your website, so it needs to be easily accessible at all times. Ways to do this include linking the logo in the header, including the homepage in the navigation bar and linking it in the footer.
  4. Lastly, a clear link to your website conversion mechanism should also be evident, after all why do you have a website? What is its purpose? And is it fulfilling this purpose; ideally driving leads, sales or contact requests.

Every website built by EditMe comes with the very best navigation functionality and all the aforementioned elements included. Contact Us today to begin your journey to total digital optimisation.