Direct Marketing: Calendars, Invitations, Greeting cards etc.


Brand : Caractère Ltée

Description :

Brief Develop and produce a print object to demonstrate the know-how and expertise of Caractère, printing company of La Sentinelle group. The context Established in 1997, Caractère Ltee is a sub-company of La Sentinelle Group, the first media group of Mauritius. Caractere is the leader in the printing industry and has a large customer base in the local and regional market. It offers a wide range of additional services and performs printing works such as brochures, magazines, books, annual reports, check books, continuous paper, among others. The printing industry is a complex one; with different printing techniques and different paper types, colors and weightage. Advertisers and customers can quickly be lost in the large range of choices and can’t visualise the end result. The objective was to develop an object which can facilitate and resolve the above issue. The project The idea was to assemble a wide range of printing techniques and papers, constructing a unique tool: a dynamic and creative agenda/calendar. The concept was to build 12 sections for the 12 months composing 2015-2016’s year being a continuous discovery every month. Thus for each month, one must open the section of the month to reveal the content of the inside pages which are composed of the 4 coming weeks of the month with informative, interactional and practical informations such as quotes related to the dates, public holidays, stickers, planners, etc). In short, this object contained : A wall calendar Postcards Multi-Folded Annual Calendar Paper Diecuts Objects Note pages Planner Stickers + 30 different types of papers Printing techniques : Lithography, Flexography and Serigraphy Colors 1 – 6 Colors including Quad and pantone printing Finishing : Total Varnish Selective UV Varnish Orange skin Varnish Hot Foil Embossing Filming Grooving Cutting Perforations Metal Binding Spiral