BE FORWARD is a japan based car dealership company which sells and exports used cars and auto-parts to over 152 different countries globally through its online site seeks to widen its customer and marketer base in Kenya by training and capacity building for potential partners.

The Campaign

BE FORWARD mall activation happened at Two rivers mall on 9th&10th March 2019.

BE FORWARD organized the mall activation at Two Rivers as an opportunity to create awareness of their car dealers in Kenya. It was an opportunity for their Kenyan car dealers to meet potential buyers and new buyers.

Zuri Events provided event management services such as; event concept and execution, event toolkit launch, event décor, event ushering and registration.

The Outcome

It was also an opportunity for BE FROWARD to create awareness on its car dealers in Kenya such as Urban auto and Auto biz. It provided an opportunity for the BE FORWARD Kenyan car dealers to interact with potential buyers and new customers. It provided a chance for them to gain feedback from the customers who have interacted with them as well.