What Every Consumer Should Know About Big Data


Big Data Isn’t Moral 

Data is just that — data. Just as the news interprets data, so does every application to determine how to use it. The same data that allows stores to intelligently sell you what you really want may also allow a government to infringe upon your rights. The data is just data, but how it is used determines morality. “1984” was written before the means were known, but human nature has remained the same.