Bringing the brand to life

The Treatt logo was designed back in the 1970s and was no longer fit for purpose. The challenge for KISS’s creative team was to maintain the brand equity, but evolve it to make it relevant in a modern-day competitive market.

For many years, Treatt was best known for its citrus expertise. So, KISS’s creative team chose to use fresh citrus colours, incorporating the original green but giving it a fresher zestier feel by using a gradient transition from green to yellow on a contrasting teal background.