How you target and cultivate leads in today’s mobile marketing world is accomplished in a variety of ways. In order to market to your target audience, you have to know who your target audience is and why they are interested in the products or services you have to offer. You can cultivate leads by sending out text messages or emails automatically based on the behavior of potential customers. In addition, you can use social media platforms to send out offers based on the search behaviors of individuals on the platform. With so many people using mobile devices and social media, an integrative approach to marketing on these channels is necessary.

Use Push Notifications to Encourage Leads Based on Behavior

Mobile leads can be cultivated through the use of push notifications. Text automation or emails can be sent out to potential customers based on their interest in your products and behavior when visiting your website. For example, if you have a customer that fills up a shopping cart and then leaves your website, a quick text or email to remind the customer that the shopping cart was abandoned can help push a sale. While you don’t want to be too aggressive, a push notification sent within minutes of a cart abandonment is more likely to result in a sale than if you wait only an hour.

With push notifications, you can offer a discount on the shopping cart if the customer completes the order within a set time period. Many times, shopping carts are abandoned as the customer is looking for the best deal. If you can reach the customer before they make a purchase with your competition with a better offer, you are likely to convert to a sale.

Utilize Location Based Mobile Ads

Customers are always carrying their mobile devices, and this means that a lead generation can occur just about anywhere. If you run a restaurant, for example, you can utilize location based mobile ads to attract customers who are nearby your facility at the given moment. When a potential customer on a mobile device is nearby, your ad will show up on their mobile device based on their search behavior. Potential customers who are close to your restaurant and who are offered a time limited deal are likely to come in and give your restaurant a try if they have never been in. Location based ads integrate mobile marketing and automation strategies to give you an edge in a competitive business world.

Use SMS Campaigns to Your Advantage

Build up a list of SMS subscribers, and you will have a list of potential customers you can reach within minutes. Have customers sign up to receive text messages after making an initial purchase or encourage signing up on social media. When you have news to share with your audience, or you have a great deal you want your customers to receive, an SMS will help you generate leads. Text messages are read within a few minutes, and no matter what you want to send out, the majority of your audience is going to read it fast. A well-executed SMS campaign can keep customers engaged with your brand and will help build brand loyalty. SMS is a fast, direct line of communication that helps you cultivate a relationship with new and existing customers.

To become more attractive to a wider audience and build potential leads, a solid mobile marketing automation strategy must be implemented. Push notifications, social media platforms and SMS can all help bring your marketing strategy to a higher level. When you develop a solid mobile marketing plan, it becomes easier to generate leads and build your customer base. Know your audience and always look for new ways integrate text messaging into your marketing efforts.

Author Biography:
Joel Lee
