That “Smiling Pile Of Poo” Emoji Buick Encore Commercial

I wrote about this Buick Encore spot back in October, but it’s getting aired again, so I’ll revisit it. Jill is very excited with her emojis. I guess we’re at a point where smiling pile of poo emojis aren’t that weird to have in an ad. What is weird is that only a few years ago, this commercial wouldn’t have made sense. Buick’s trying pretty hard to connect to the #millennials with this one. As for the attractive women, Akemi Look is the driver, and Gabrielle “Gabby” Lane is the passenger.


What Emoji Would You Give This Buick Encore Commercial?


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