An American in Madrid


At the speed of the orange Skualo

This is a personally very touching video for me, because Roberto Puyol, who made the Skualo, is the nephew of a very close friend of mine, Juan Manuel Samper, who recently passed away. The Skualo is a race car. Marketing Prof. Martin Boehm talks about the launching of a new product using the Skualo as an example.


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