A new PSA is sending a powerful message about the role that language can play in reinforcing rape culture. 

In just 30 seconds, the spot sends a powerful message that words matter, and sometimes it takes reading their subtext to know when to intervene.

It shows a conversation between two people, presumably young men, talking about an encounter with a girl. But the phone's "auto-correct" feature gives you a better idea of what's really going on, suggesting changes like replacing "talking to" with "targeting," or "encourage" with "force."

You quickly learn that some "drunk chick," as she's called, could have been the victim of sexual assault. 

Licensed mental health counselor and trauma specialist Dr. Laura Streyffler said the ad stands out by illustrating a real life scenario of the ways in which people can minimize sexual violence. 

"There's a lot of victim stigma; a lot of times even survivors don't like to think of themselves as victims, so they don't want to think of it as rape, so it's easier to call it something else," she explained. 

The PSA comes from It's On Us, the national campaign against sexual violence created under the Obama administration, and spearheaded by former Vice President Joe Biden. 

Biden on Tuesday released the spot, writing "...the correct word for sex without consent is rape. Period."