Users hate them. They are bad for business. So why do business STILL use them?

John Brownlee writes: “The reason dark patterns don’t work in the long term, explains Loranger, is that a loyal customer is always more valuable than a new customer. “Loyal customers are willing to pay more for your products, engage with your brand on social media, and recommend you to their friends,” she says. Dark patterns might result in a boost in new customers, but they’re less likely to be loyal customers because they’ll soon realize they’ve been tricked.”
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