Just Released: The Latest on Hispanic, Black, and Asian Streaming Behaviors


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Gain insight on what, where, why, and how multicultural viewers are choosing to watch TV and video content. Multiplatform Content & Services, Multicultural Edition 2016 reveals the viewing habits of Black, Hispanic, and Asian viewers.

Some topic areas include:

  • How do multicultural viewers feel about their cable/satellite TV provider? How satisfied are multicultural streamers with their streaming services?
  • Who is planning on cutting the cord? What are the reasons behind cord-cutting behaviors and what are the key drawbacks?
  • How are viewing behaviors evolving? (binge viewing, catch-up viewing, etc.)
  • How do the behaviors differ among viewers for short form content versus long form content?
  • Who is watching in-language and culturally-relevant programming and how are they watching it?

Contact us to subscribe to Multiplatform Content & Services, Multicultural Edition 2016 today!