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Reinvent: A Leader's Playbook for Serial Success

Book Description

Leadership principles from a master of the business turnaround

In Reinvent, renowned CEO and business leader Fred Hassan explains how to transform a struggling business into a raging success by reinventing the culture, attitude, and behaviors of organizations and people. Leaders who want to change cultures and individuals need a cool head, a clear vision, and a well-refined ability to inspire that change. Here, Hassan explains how a productive organizational culture leads to real success.

The first part of the book focuses on how you, as a leader, can unleash your full powers by learning to be authentic, purposeful, and connected with your organization. The second part of the book focuses on groups, how to lead them, how to be a role model for the effort you expect, and how to keep winning and innovating. Taken together, these principles fuel smarter strategies, more effective execution, and better governance.

  • Features practical, proven guidance appropriate for every business leader in any industry

  • Ideal for corporate executives, managers, team leaders, human resources professionals, board members, and consultants

  • Written by a renowned public speaker and former CEO known for turning around struggling companies

Revealing how you can make culture your secret weapon, Reinvent is the perfect tool for business leaders in highly competitive industries.

Table of Contents

  1. Cover
  2. Praise for Reinvent
  3. Title Page
  4. Copyright
  5. Dedication
  6. List of Figures
  7. Foreword
  8. Author's Note
  9. Introduction
  10. Part One: Unleashing the Power of Me
    1. Chapter 1: Be Authentic
      1. Look in the Mirror
      2. Use Mirrors to Tell the Truth
      3. Know Who You are not
      4. Know Who You are
      5. Make Business Integrity a Competitive Edge
      6. Be Inspired
      7. Be Humble
      8. Take Charge, and Don't Play the Victim
      9. Take Ownership, Shun the Blame Game
      10. Deal with What Stares You in the Face
    2. Chapter 2: Be Purposeful
      1. Use the Rule of 3s
      2. Use the Power Trident
      3. Enter the Discomfort Zone
      4. Practice Active Learning
      5. Go Global
      6. Build Competence in Emerging Markets
      7. Make Decisions with Less-than-Perfect Information
      8. Embrace Challenges
      9. Reinvent Yourself and Your Environment
    3. Chapter 3: Be Connected
      1. Connect and Align
      2. Take Early Action Steps
      3. Value EQ as Much as IQ
      4. Respect Your Boss's Position
      5. Tune In
      6. Practice Active Listening
      7. Build Information Fluidity
      8. Build Partnering Skills
      9. Plug into the Power Grid
      10. Grow Every Sector of Life
  11. Part Two: Unleashing the Power of We
    1. Chapter 4: Keep Leading
      1. Develop the Power Triangle
      2. Put People First
      3. Assess and Develop People
      4. Champion the Innovators
      5. Use the Knockout System When Evaluating Senior Executives
      6. Work on the Products
      7. Work on the Processes
      8. Drive Engines of Innovation
      9. Work Like a Small Company in a Big Company
    2. Chapter 5: Role Model Your Expectations
      1. Deploy the Leadership Quartet Strategies
      2. Earn Trust by Measuring the Trust Index
      3. Earn Trust with the Frontlines
      4. Earn Trust with Customers
      5. Earn Trust with the Lawmakers
      6. Earn Trust by Focusing on Long-Term Value Creation
      7. Earn Trust in Mergers and Acquisitions
      8. Earn Trust by Making the Tough Calls
    3. Chapter 6: Keep Winning
      1. Use the Power Tool
      2. Drive the Virtuous Spiral Upward
      3. Link Strategy with Execution
      4. Keep it Simple, Keep it Steady
      5. Make Priorities, Allocate Resources
      6. Make the Strategy Executable
      7. Build an Attitude of Urgency
      8. Keep a Cool Head When the Discomfort Zone Finds You
      9. Power Up the Board
      10. Once the Strategy is Clear, Make Execution the Strategy
      11. Multiply the Power
  12. Conclusion: What Keeps the Wheel Turning
  13. Afterword
  14. Appendix A: Serial Success—Playbook Summary
  15. Appendix B: The Concepts Behind My Playbook
  16. Appendix C: Values Matter
  17. Appendix D: Bausch + Lomb's Rating System Descriptors
  18. Appendix E: Guidelines for Expat Managers
  19. Appendix F: Stepping-Stones to Transformation
  20. Acknowledgments
  21. About the Author
  22. Index