IELTS Writing Task 2 essay with model answer


Large businesses have big budgets for marketing and promotion and as a result, people gravitate towards buying their products. What problems does this cause? What could be done to encourage people to buy local products?


Write at least 250 words.

Model Answer:

Big businesses always try to attract customers through marketing and cause a major problem for small or local businesses. This essay discusses the major problems caused by this including the disappearance of local businesses gradually and monopoly of big companies. Besides, the essay also suggests appropriate solutions to address this epidemic. 

One of the major problems caused by extensive marketing and advertising by big businesses is a threat to the very existence of small businesses. For example, Walmart recently opened a new pharmacy store in Rooseville, MN and advertised about the opening of via several media channels. According to the reports, this affected the sales of local stores by around 50%. Another problem is due to the availability of excess money, big companies can buy several local stores and monopolize the product. For instance, Amazon recently acquired Whole Foods because they thought Whole Foods could affect their business. Right now, Whole Foods sells only Amazon's products.

There are several ways in which people can be encouraged to buy local brands. Firstly, the government should allocate sufficient funds to encourage local brands in a form of subsidized loans, free locations for rent, and daily monitoring. Secondly, individuals should play their part in making sure that they encourage local brands. For instance, rather than buying a big company's product, they should try local products and review them on Google. Rating and reviews play a major role in improving the sales of a product. 

Definitely, big businesses are always a huge competition for local businesses and can pose a major threat to their survival. Nonetheless, these problems can be solved through appropriate actions from government and people.


Total Words: 330

Task Achievement: 9

Coherence & Cohesion: 9

Lexical resources: 9

Grammar: 9

Overall Score: Band 9



1 Comment
  1. lili 8 months ago

    can you please evaluate my essay? :)

    It is a well-known fact that because of massive budgets, high-level businesses easily attract a large group of customers to buy their products. This essay will first discuss the most critical problem caused by this phenomena, and it will then address the method to be applied to motivate people for buying regional products.

    One of the problems associated with the successes of businesses on large scale is that it will eventually result in the death of small local businesses. Moreover, there will be a high ratio of unemployment in those circumstances because most of the low-income people earn money through those small businesses. For instance, multiple handicraft businesses in the outskirts of Sindh region are on the verge of dying because of the most recent wave of popularity of superstores in the interior of the province.

    The most suitable way to encourage people to buy local products is the government’s attention to this problem. They can use the social and multimedia platforms to create awareness regarding the importance of local businesses. For example, the sports items industry in Sialkot, Pakistan, which once was going towards failure, is now not only providing millions of employment in its region but also, is the central part of the economy of Pakistan. It happened just after the hard work of the higher authorities to stabilise it through TV commercials and online awareness programs.

    To conclude, because of the increased trend of large businesses, many people of middle and lower class families will lose their earnings and businesses. However, the ministry can control this problem by promoting local items through different media

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