How the Instagram Feed Algorithm Works in 2019

The Instagram algorithm is like a Rubik’s cube. There are a near infinite number of possible combinations, and if you don’t have specific instructions you’re going to waste a lot of time trying to solve it.

Now, no one completely understands how it works other than Instagram, but from what Instagram and other experts in the field have told us, we put together a quick instruction manual you can use to get the best possible results out of the Instagram algorithm in 2019.

Here’s a no-nonsense breakdown of how the Instagram feed algorithm works in 2019:










There are essentially two layers to the Instagram algorithm behind your feed.

The first layer, according to Instagram, is more important than the second layer and consists of three factors:

  1. Interest
  2. Recency
  3. Relationship


Instagram prioritizes showing you content that is similar to what you have viewed in the past. They use your past interactions with posts and potentially image recognition software to accomplish this.

Example: if you look at posts of dogs more than anything else, Instagram will prioritize showing you posts of dogs.


Instagram looks at how recently a post was uploaded.

Example: a post that was uploaded yesterday will be closer to the top of your feed than a post uploaded a week ago.


Instagram prioritizes showing you posts from people it thinks that you are close to. It determines your relationships with people based on your interactions with them.

Example: if you consistently Like and comment on a specific person’s posts, that person’s posts will be closer to the top of your feed.

The second layer of the Instagram algorithm, although not as influential as the first layer, is still significant.

It also consists of three factors:

  1. Frequency
  2. Following
  3. Usage


Instagram prioritizes showing you what it considers to be the best posts since your last visit to Instagram.

Example: a post that was uploaded between you closing the app and reopening it will show higher up in your feed.


The more people you follow, the more Instagram will show you posts from different people.

Example: if you follow 1,000 people, you will see less posts from any specific person than someone following 10 people.


The longer you spend on Instagram, the less relevant posts you will see.

Example: if you spend five minutes on Instagram and your friend spends two hours, you will see posts that better fit what you want to see more than your friend will.


You’ve got the recipe, now it’s up to you to get out there and cook up more followers and more post engagement than ever before.

If you’re stumped for ideas, read this guide to learn 18 things you can do right now to get the best results from the Instagram algorithm.

Know another great way to work with the Instagram algorithm? Drop us a comment below with your suggestions.

Author Bio:

This post is a guest post by Sam Morrison. Sam is Chief Editor at – a blog aimed at simplifying social media marketing practices for small businesses and everyday people.

What do you think?