Speck and Gordon -  T-Mobile

Speck and Gordon - T-Mobile

/ Adweek


To illustrate the appeal of its new customer service-oriented approach, T-Mobile’s in-house creative shop crafted a long-form five minute spot featuring comedic actor Rainn Wilson (Wilson worked closely with the team and wrote the scripts) to shine a spotlight on how difficult it can be to interact with an IVR service.

(Click to view full article)