CNY Holiday: a golden week for travelers & retailers

Taking advantage of the Chinese consumer’s travel calendar is no doubt important for the travel retail industry. Close study of their evolving tastes and shopping behavior will help luxury brands and retailers to better adapt their strategy and properly answer Chinese travelers’ expectations. In this article, we share insights of where they choose to spend their 2017 Lunar New Year holidays, why certain countries are more popular, and what influence their travel decisions and activities.
January 2017