Guest Speaker: Speaker: Celeste Sirin, Founder of Employer Branding SA

Introduction on the topic:

When people hear the word "Employer Branding", they often associate it with talent attraction. Nothing could be further from the truth, as SA companies need to shift their focus beyond attracting the best talent, to that of nurturing, inspiring and retaining them.

Employer branding has moved beyond being an HR, Marketing and Communications function to that of a business function, involving commitment from multiple stakeholders. Insights confirm that economic growth factors don't necessarily hamper implementing an employer branding strategy, but driving the awareness, importance and capability within your executive and leadership team within an organization.