E-Ink Shoes - This to me is WOW

ShiftWear Trainers are a new startup creating wearable tech with style in mind. This is such a good idea in my opinion.

You know when you buy a pair of shoes or trainers and find your self standing next to someone with the same shoes or trainers. If you have these shoes, you can just pull out you phone load up the app and change the design to something else.

So this means that if your an awesome artist you can have your art or even Marvel or DC fan art (known as fart) on your shoes in a blink of an eye! If you wanted to be really cheeky you could put a NIKE swoosh on the side and if someone complains you change it and be like "...what you talking about?" That to me is WOW! I would buy these if the price is reasonable.