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Saveology – Steak ‘n Shake $5 For $10

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Steak n Shake is a 500-unit diner-style restaurant chain located primarily in the Midwestern and Southern United States. headquartered in Indianapolis, Indiana. Over 400 Steak n Shakes are company-owned and the remaining ones are franchised. Typical restaurant locations have both drive-through and front-window service, resulting in an mixture of fast-food to-go service and diner-style sit-down service. Many Steak n Shake restaurants are open 24 hours a day. The corporations slogan “Famous for Steakburgers” refers to its most prominent food item, the “Steakburger”, so called because it is made from a mixture of T-bone, sirloin, and round steaks. Steak n Shakes prices had been comparable to diners and other sit-down food establishments, which were generally higher than fast food restaurants, but recently the company has lowered its prices so that it now offers fast-food pricing while maintaining the higher food quality that most of its customers want. Steak n Shake restaurants are operated by Steak n Shake Operations, Inc., a wholly owned subsidiary of Biglari Holdings (NYSE BH), located in San Antonio, Texas. The company currently operates 487 (as of December 2010) restaurants in 22 states, including 75 franchised locations. Biglari Holdings plans to aggressively increase the number of franchises, hoping to add as many as 1500 more franchise locations in the nextwhen few years. Gus Belt founded Steak n Shake in Normal, Illinois, in February 1934, when he converted the combination gas station and chicken restaurant that he owned (Shells Chicken) into a hamburger stand. The original building was damaged by a fire in the early 1960s, but it was repaired and its dining room expanded. In the late 1990s, Steak n Shake sold this building to the Monicals Pizza company. Steak n Shakes slogan “In Sight It Must Be Right” originally referred to Belts practice of grinding the beef that he used in his steak burgers in the public area of his restaurant and in the sight of the customers. This practice was intended to reassure customers of the wholesomeness of the product. (At that time, ground beef was still viewed with some skepticism by the general public, based on the likelihood of its having deliberate impurities introduced into it). This practice of grinding the beef in public also helped assure his customers of the veracity of Belts “steak burger” claim because they could see for themselves that he was grinding steaks into the hamburger meat. Today, the slogan is generally thoughtaccording to whom to refer to Steak n Shakes open grill line. Following the success of the original restaurant, Belt purchased a chain of “Goal Post” restaurants throughout Central Illinois, converting them into Steak n Shake restaurants. He also added curb service at this point.

