Agency Pricing: Good for Indie Publishers and Heritage Authors

The Bookseller and Publisher’s Lunch reported recently that HarperCollins is returning to agency pricing on ebooks.
Agency pricing means that the publisher has the right to set the price for its ebooks. This means no deep discounts on Amazon…or anywhere else. It’s likely that ebook prices will remain high generally, with publishers experimenting with sales and promotions either through their own channels (the direct-to-buyers channels they’ve been opening up over the past year or so) and through third-party distributors.
This is good for them because it allows them to experiment with different release windows, different pricing structures, and even bundling to find out what works best. That’s great news for heritage-published authors. The stronger publishers grow, the more likely it is that advances will rise.
The same approach means that indie authors can continue to reach readers directly through pricing that is lower than the average price point of the big publishers. And because it’s expected that traditional publishers will keep prices high (at or above $9.99), this means that indie authors will be able to boost their own prices to as much as $8.99 and still be viewed as a bargain.
So, hurray for agency pricing!


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