saba headshot 2018.jpg

"Great mind thinks alike. Creative minds think differently."
- Saba Karim

The startup that failed: a short story

Once upon a time there was a company that built a car for everyone. 

Do you know who bought the product? No-one. 

The end. 


Moral of the story: Pick a niche, target or go after a particular persona... because no-one thinks they're like everyone, and everyone doesn't include anyone. 

7 simple rules for happiness

Listen to your customers