Olukai started as a different approach to a footwear company. Wanting to create shoes that combine durability for waterman and ocean lifestyle, the brand quickly displayed its values and strong roots with style, comfort and craftsmanship. Believing that sustainability and positive living are not just a matter of philosophy but rather choices made in everyday life, the company continues to inspire by partnering with charities, helping to protect the marine environments and other natural spaces through various foundations and providing a healthy working environment to its employees.

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