Disciples and customers

The critical decision that the modern church must make is whether or not to raise up disciples or customers.  The results will be very different.

You can have a very big church filled with customers.  Appeal to the expectations, calm every complaint, give the old guard what they want, and appease the donors.  This can generate a gathering of satisfied church-attenders who bring their friends, promising them a similar customer-satisfaction experience.

On the other hand, a church can create disciples.  This necessarily requires telling peoplehqdefault.jpg that they can’t have what they want, that Jesus’ call is to take up your cross and to die to yourself.  A church in a frenzy of attracting customers can never deliver a message like this.  A church that delivers a message like this will never attract customers.  But it is fundamentally the road to discipleship.  Churches that create disciples define their purpose by their mission, not by the whims of their shareholders.

The result of a disciple-making church is a most likely initially smaller but impassioned group of people who are truly committed to the mission of Jesus in the world.  But when a gathering of people takes Jesus’ mission to heart, they become an unstoppable force for the kingdom.

The leadership of the church just has to decide at the beginning, when the groundwork for the church is being laid: customers or disciples?


4 thoughts on “Disciples and customers

  1. I am a customer and would like an extraordinary experience. If I receive that type of experience, and I do, then I will return. When I return make me a raving fan, and I will be your disciple.

  2. Right on, Jim, and such a church requires its leaders to provide a path to maturity, equipping its members for the works of discipleship.

Leave a Reply


WordPress.com Logo


Google photo


Twitter picture


Facebook photo


Connecting to %s