iTunes UK price cut halted

Apple blames exchange rates for price stasis

Apple have halted the UK iTunes store’s planned drop in prices, claiming that changing exchange rates mean they no longer need to.

The company pledged to reduce the 79p price tag to download songs in order to put prices for British users more in line with European fans, who had been able to download songs for the lower price of 0.99 Euros.

However, Apple have now stated that changing exchange rates mean that 79p and 0.99 Euros are worth roughly the same, and so have halted any price reduction in the UK store.

A spokesperson said: “The announcement was that we would match the UK price to that of other lower priced European countries. This is no longer necessary as exchange rates have effectively done it for us.”

European iTunes users are still paying more than their US counterparts, who can download songs for the equivalent of 49p or 0.62 Euros.