UK Prime Minister David Cameron signs up with Tinder

British Prime Minister David Cameron


CNBC contacted Number 10 Downing Street who confirmed that Mr. Cameron addressed senior figures from the tech community on Friday last week over reaching out to potential voters.

The marketing campaign is to attract under 40’s, singles and ethnic minorities who are tipped to be more likely to vote for the U.K. to remain a part of Europe.

The Prime Minister’s press office told CNBC that the meeting was part of an ongoing strategy to engage younger voters.

“We are always looking for ways to try and encourage people to register to vote.”

According to media reports, youth campaign group Bite the Ballot, Google and Buzzfeed were also at the meeting.

In March, Tinder launched a feature called “Swipe the Vote” that helped users identify a political preference in the US presidential race.

Motivating music fans

The Glastonbury music festival is taking place on June 23, the same day as the referendum.

Earlier this year, festival organizer Emily Eavis said the event would email all 200,000 party goers to make sure they didn’t miss out.

Writing in The Guardian, Eavis said voting at Glastonbury would not be possible, but attendees should make sure they registered for either a postal or proxy vote.