Brand Glossary Guide: YouTube End Card

February 10, 2016
YouTube End Card Definition


How To Best Use A YouTube End Card

As part of our ongoing effort to provide valuable brand resources, we’re launching a new Brand Glossary Guide weekly series. By providing definitions, examples, and practical applications for the influencer marketing industry’s most relevant terms, we strive to help brands better understand how influencers can expand reach and engage with their target audiences. To begin, let’s examine an effective way for brands to boost visibility and engagement at the end of a sponsored YouTuber video: the YouTube end card.

YouTube end cards, which can be seamlessly integrated into a sponsored YouTuber’s video, oftentimes includes the brand name, brand logo, and links to other brand videos or websites. As such, YouTube end cards can greatly increase visibility and promote further engagement on each YouTuber’s video.

What Is A YouTube End Card?



Best YouTube End Card Examples From Top YouTubers

YouTube End Card Example Dude Perfect Nike


With over 8.5 million subscribers to their channel, Dude Perfect’s Nike sponsored YouTube video has been viewed over 7 million times to date. Done properly, a YouTube end card ensures maximized exposure for brands.  
YouTube End Card Devin Supertramp Speed Stick

Similarly, this YouTube end card example from top YouTuber Devin Graham “Devinsupertramp,” provides video sponsor Speed Stick prime branding and direct-response opportunities as it’s served to nearly 11 million video viewers.

While custom YouTube end cards are created by the YouTuber and appear as full-screen graphics filled with links to content, YouTube’s newest innovation, simply called cards, appears as a standardized text box with “i” icon at the top of the video (see example below). When a viewer clicks on a card, an interactive sliding side box containing links and other relevant information opens while the video is still playing. Cards can be inserted at any time during the video and are viewable on both desktop and mobile devices.

YouTube Card Example

To most effectively reach audiences, YouTubers and brands can use a combination of both YouTube end cards and YouTube’s card icon function to drive engagement and encourage viewers to take a specific action.

The Effective Elements Of A YouTube End Card

Because YouTube end cards are made by the video’s creator, the possibilities for how each card looks and functions are endless. However, YouTube’s parent company Google has identified several ways to increase engagement using end cards:

  • Calls to actions should be specific, such as “Subscribe to My Channel,” “See My Website,” or “Like Us on Twitter”

How Brands Can Best Utilize End Cards With YouTubers


Also See Our Posts On:

Audible’s Success Campaign with YouTube Influencer Marketing

How Brands Can Reach Audiences With YouTubers

A List Guide To The World’s Top YouTubers

How Social Media Influencers Will Help Brands Win 2016