The Alice Ferguson Foundation’s educational programs unite students, educators, park rangers, communities, regional organizations and government agencies throughout the Washington, D.C. metropolitan area to promote the environmental sustainability of the Potomac River watershed. Hard Bargain Farm is a working farm situated on 330-acres along the Potomac River and home to the Hard Bargain Farm Environmental Center and the main office of the Foundation. To raise awareness and generate funds for a new educational study center, a comprehensive print package was designed and produced to promote their Capital Campaign.