Monday, January 11, 2010

Will your city sell out to KFC?

You've got to hand it to KFC, they know how to market.

Their latest ploy?

Get cities to sell out and advertise for them.

What am I talking about?

Well KFC's been creating combination public works and public awareness campaigns. They pay cities nominal amounts of money and then they get to slap their ads on city property.

The latest (photograph above) city/towns to sell out were Indiana and Brazil, Kentucky who for the low, low price of $7,500 have allowed KFC to festoon their fire hydrants with advertisements for KFC's Fiery Grilled Wings.

This campaign builds on KFC's prior campaign where they filled potholes and then slapped the repairs with a KFC logo.

According to the Kentucky Department of Health 67% of Kentucky adults are obese or overweight (with obesity rates doubling since 1995) making Kentucky the 7th fattest State in the US.

Sure seems like a great plan Kentucky. What could go wrong?