Skillshare should hire me

The Map
1. List all major “players” in the system (eg. a marketplace may have two major players: buyers & sellers)

  1. Teachers
  2. Students
  3. Venues for offline classes
  4. Event newsletter curators


2. List out any selfish reasons why each player would need their contacts/friends to join the service

  1. Teachers
    1. They want to get enrollment fees [money]
    2. They want to establish their reputation as a good teacher [recognition]


  1. Students
    1. They don’t want to learn alone [social acceptance]
    2. They want to show off to their friends that they know certain skills. To be that cool kid of the party [status]
    3. They want to be known as someone who shares bargains and deals [recognition]
    4. They get a $5 voucher for every friend they refer [money] (this is not already on skillshare, just thought it's a good idea)


  1. Venues for offline classes
    1. They want their venues booked [money]


  1. Event newsletter curators
    1. They need to fill their inventory and be recognized as a source of good events [recognition]


3. List out all things you could possibly charge each player for on the service

  1. Teachers
    1. Pay to list service
  1. Students
    1. Pay-per-transaction
  1. Venues for offline classes
    1. Get venue providers to give discounts for bookings coming from Skillshare
  1. Event newsletter curators
    1. Not needed. They provide free marketing I would otherwise need to pay.


4. For 2 and 3 above give a very short reason you think the player would be motivated to need their contact or pay for the service

{{see above in section 2 and 3}}


1. I believe that each points I've made for question #2 are all hypotheses. Maybe the Skillshare's students don't like to show off etc, I won't know. But I'll like to do a test to find out. So my question is, how do I systematically plan and test out these hypotheses? 

2. how long should the experiment run? (400 views? 100 students?)

3. How do I validate my viral map?

4. What tools will you recommend me for testing?


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