Canada is seen as a safe haven in a dangerous world. Canadians and Canadian companies are welcome around the world as investors, partners and tourists. Those looking to leave their own countries eye Canada as the place they most want to access. So what is the issue?

In this commentary, Canada’s Brand: Shining or Tarnished, AIMS Board Chair John Risley examines Canada’s brand and how it needs to build upon its strengths rather than fighting amongst ourselves. Canada must concentrate on reforming native policies, health care and education rather than focusing on internal divides around energy development and related infrastructure.

Risley concludes that the country should be focused on ensuring the
next century is Canada’s, as a great brand is a very valuable thing.

Read the full commentary here