Addressing public perception of the chemistry industry and how to improve it


CIAC President and CEO, Bob Masterson, discussed the pressing issue of marine litter, plastic waste and how to change the public’s perception of the chemistry industry in a keynote address at the annual Chemistry Canada Conference in Edmonton on September 25.

Mr. Masterson presented findings from a survey of Canadians’ perception on plastics, explained how plastics are essential to our modern and sustainable way of life, and what the chemistry industry must do to turn public perception around.