002 - The Essentials of Branding

What is a brand? It's so much more than a logo, it's the total experience (good or bad) for your customers. The Marketing Essentials Team dives into this deep topic and discusses the effectiveness of a few RI brands. Plus, Alicia tries coffee milk for the first time!

Production Note: We have real video! Thanks to Bill and his tech wizardry you can now see us as well as hear us.

Stuff we mentioned during the podcast:
Why people are willing to pay more for Starbucks
Autocrat Coffee Syrup
Chobani Yogurt Rebrand
How can small businesses emulate the branding of large corporations?
Being authentic in your branding


Justin KerrComment