Candy Crush

Candy Crush is a mobile game, developed by King, that gained popularity on Facebook as a desktop game and then launched on mobile. Players swap candies to make matches of three or more pieces of the same color. Candy Crush Saga launched on desktop in April 2012 and released for iPhones on November 2012, then expanded to Android, Fire OS, Windows, and Microsoft. Candy Crush is heralded as one of the most popular mobile games and a top-ten grossing mobile app. The app has been downloaded more than 2.7 billion times. Haters would say Candy Crush is just a “waste of time,” but Candy Crush also is a massive money maker and inspired a trend of apps with a freemium model. Players can play for free, yet they’re motivated to spend money in order to unlock special actions and new levels. There are a different version of the game such as Candy Crush Jelly Saga and Candy Crush Soda Saga, which basically adds in new characters. Activision Blizzard bought King, the developer of Candy Crush, in 2016 for $5.9 billion. King also developed Bubble Witch, Farm Heroes, and Paradise Bay.