Papaya Playa Project

    For the rebranding we decided to respect the original graphic values ​​of the brand but upgrading them in a fresh way. Likewise we developed a graphic system taking into account typographies, photos and textures; maintaining the same visual language as before, but with different hierarchy and composition ways that aim to maximize the visual scope of the brand.


    Papaya Playa Project, reconnect to nature with an urban spirit.


    Art Direction: Futura
    Photography: Rodrigo Chapa

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