An expert in cultural integration, operations and engineering, while in executive roles Rocky successfully launched one of the largest re-branding initiatives in franchising history, The UPS  Store, which revolutionized the $9 billion retail shipping and business services market. In addition to leading the global strategy of all U.S. and international retail channels, he was an integral part of the integration of many acquisitions, which became UPS Supply Chain Solutions with responsibilities in the U.S., Canada, Mexico, Latin America and South America and led UPS's entry into the healthcare industry as part of their supply chain logistics strategy.  Rocky has experience in all facets of the UPS business operations.

For over three decades, Romanella held various management positions including hub and package operations and industrial engineering. He led project teams on numerous special assignments to develop customer solutions tools and processes for improving operational inefficiencies and was instrumental in generating revenue growth for UPS Supply Chain Solutions in North and South America. He is a winner of the UPS Chairman's Award for Excellence.


Business Integration
Transportation & Logistics
Supply Chain Management
Franchise Development
Human Resources

Customer Service



It's my experience that the best leaders thoughtfully manage their business based on the principals of Balanced Leadership. This is where we, walk the talk. Where we:

Think like a customer by approaching each challenge as a true solutions provider. By watching you, your people need to embrace this concept so they think like a customer in all they do. They consider the business from the eyes of the customer and this guides their decisions and actions.

Feel like a valuable contributor by knowing your work and your team's work matters and never compromising on safety. When you feel valued, you are empowered. You make smart decisions. By doing so, you create an uncompromising culture of integrity, honesty, respect and service.

Act like an owner by understanding the business and your role in what leads to success. When you consider your actions within your business as if it's your own, you pay careful attention to all of the above - your customers and people - and more.

I believe in the Balanced Leadership philosophy along with eight drivers of success that I called the "Big 8". They can become your roadmap for excellence in all aspects of your business.



I want to let you in on a little secret. It pertains to your relationships, to the pursuit of your goals and dreams, and to the plight of so many across the world. Unless you win the lottery, the truth is you're going to have to work at whatever it is you hope to achieve in your life. But, it's how you face it that speaks to your character.

Your true character is defined by your honesty of purpose. Your purpose is sacred and authentic. Honesty is what's at the core of your moral character. It's being trustworthy, loyal, fair, sincere and true, even when it is difficult to be. It is not only how you create your values, but also how you add value to the lives of others.

Purpose-driven people put their morals, character and honesty first. Without purpose, we drift. With purpose, we steer.

You have the responsibility to yourself and to others to use your best judgment, weigh your options carefully and make the right decisions - even if they're not the most favorable or popular - even when no one is watching!

When you do that you honor yourself and your values. Wherever your path takes you, know that your trustworthiness is your highest honor. For if you are a trusted leader, others will believe in your vision, mission and values, and trust in you enough to follow you, whether in business or on the battlefield. 



When I was a child, I had the opportunity to visit the Hershey Chocolate Factory in Hershey, PA. It was amazing to see all that chocolate...up close...my taste buds ablaze.

What left an impression after all these years was touring the factory and seeing the chocolate being made by hard-working local people from beginning to end.

As an adult, I realized the confidence the Hershey organization must have had as literally thousands of people walked through their factory while they made their famous chocolate bars.

I ask each of you, what story does your operation tell? How does your company or department represent your brand?

Your goal is to be as confident in your people and your product or service as Hershey was in theirs.

As a leader, regardless of your area of responsibility, you have your own "Hershey Factory".

Rocky Romanella addresses faculty, cadets, family members, and other distinguished guests at the Valley Forge Military Academy &amp; College.    




"Rocky is an inspiring leader that personally connects with his audience. Through his unique business and personal examples, he captures the attention of the room and imparts relevant lessons that truly motivates you to be a balanced leader aware of how your actions affect your customers, associates and business partners. Thank you, Rocky, for your 10 years of dedication to The UPS Store network."

T.D., President, The UPS Store, Inc      


"We recognized the need for this traditional training to support our fast-paced operating environment. In order for REVA to live up to our commitment to our clients, our patients, and our employees, we absolutely consider Rocky a strategic investment in our people." 

Shannon Schell, COO, Reva, Inc. 


An engaging speaker and facilitator, Rocky leads business executives to break-through results through break-through thinking.  His formula for peak performance (Think Big – Start Small – Move Fast) has been adopted by many executive teams as a methodology for effective leadership in today's challenging business world. Rocky is knowledgeable, articulate, warm and witty with an ability to communicate effectively with everyone from the board room to the mail room.”   

Richard Snowden, President North America, RavenHouse International