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AIDA or attention, interest, desire and action is the concept behind creating attention grabbing copy for an article, ad or other writing. The goal of any copy is to grab the reader’s attention and generate their interest in the product by telling them how relevant it is to their life. Then the copy has to create a desire for the viewer to purchase the product resulting in a sale.

AIDA was last modified: May 14th, 2014 by J.M. Field Marketing
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