When we was fab

















4 thoughts on “When we was fab

  1. Spot on, Peter. one of my all-time favorite dotcom clients was a Razorfish wanna-be that paid us $35k per month. When we told them we needed to conduct a positioning audit in order to determine exactly what them apart from Scient, Viant, Sapient, and the rest, the CEO screamed at us: “We DON’T want to be different. We want to be seen just like our competitors so we can go public and pocket just as much money as they did!” The client went belly-up owing us money….

  2. Wow, I remember those days. As one of those doing lots of new business development, it reached the point where we’d put all the potential client names on a board, blindfold ourselves and play a version of Pin the Tail on the Donkey.

    Half those entrepreneurs were full of it when we asked probing questions about what their real reason for existence was. It didn’t matter — they had the seed money to charge $25K a month, so we’d get the cash, go after the B2B press, get some buzz and wait to see what they really had. By winter 2001, it was all over.

  3. Thanks for the note, G.S. 5W wasn’t the self-proclaimed fastest growing firm in America until 2002 or ’03. We topped Jack’s list way before then. As for drinks, say when.

  4. 1. You are still fab !

    2. Wasn’t 5W the fastest growing firm, then ?

    3. Wait till you’re 64. . . .

    Are we due to ge together ? It has been awhile. Need to catch up.