Its not often you come across someone that speaks the same language and shares the same passion but Professor Donald MacLean has done an amazing job in this video by comparing the grey squirrel with the red squirrel. Through this clever and engaging video he has demonstrated that there is more than a ‘one size fits all’ approach to business strategy and that for rural businesses there are distinct benefits to a rural approach to business development and growth.

The ACRE founders and leaders are experienced entrepreneurs who understand thee many challenges and opportunities facing rural Australia and see the potential entrepreneurial activity and social enterprise present for improving rural prosperity.

This excellent video helps tell the story and demonstrates the potential for building thriving rural communities.