TapRun Consulting

Pricing & Monetization Blog: Page 8

I was talking to a senior manager for a mid-sized software development shop. The firm had a healthy pipeline of contracts to keep the money flowing in, but there was just one problem - the management couldn't attract good developers. As if that weren't bad enough, they had no idea why. As a former developer, I was curious. I asked a few... [read more]
Image courtesy of TapRun,... [read more]
Hiero II, the ancient Greek King, had a problem. He had given a substantial quantity of gold to his goldsmith for a new crown. The finished product looked pretty enough, but the king had a nagging feeling that the smith had stolen much of the gold and replaced it with much cheaper silver. Unfortunately, there was absolutely no way to tell. It... [read more]
Like many taxpayers, I'm sick of hearing political pundits talk about how difficult it is for the country to save significant amounts of money. It wasn't that long ago that we were hearing about how hard it would be for the Department of Defense to shave off a few billion in spending over the course of an entire decade! These budgetary... [read more]
Introduction Today is an exciting day! Why? Because it's time for another pricing teardown. Today we'll be looking at Code Climate, a tool for software engineers. A developer I know mentioned it in passing, and I just had to take a look. What Are they Selling? The first question... [read more]
Sometimes I like to joke around about unethical behavior. While I operate under the highest ethical standards, I enjoy coming up with shady business models that are so crazy that they might just work. My favorite concept was a careers program. Folks would pay a substantial sum to me. The payment would guarantee a fancy title (commensurate... [read more]
A technical writer recently sought out my advice on her business strategy. Her existing contracts were nearing completion and there was very little work remaining in her sales pipeline. What should she do to ensure that she would be able to generate more business? She was thinking of lowering her prices, entering a related field, or even (gulp)... [read more]
It was only a few years ago that an article in Nature noted that a professor had released a proof for the abc conjecture. The proof had long been in demand, with work on the subject dating back for decades. Normally when non-mathematicians... [read more]
Remember how in Customer Segmentation Gone Wrong, we looked at an airline that was suing startup Skiplagged? For those of you who don't remember, the small startup was showing customers how they could take advantage of the airlines' own pricing... [read more]
As a long-time Google user, I was intrigued when I came across a new service that it launched: Contributor by Google. It represents yet another attempt by companies to launch a mirco-funding service ensuring that content publishers are rewarded for their hard work. I'm confident that... [read more]
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