2017年12月23日 星期六

"The country where a Chinese would like to visit” - Japan came first in the JETRO investigation

Recently the NHK News On-line reported the following:
「中国人が行きたい国」日本が初の１位に ＪＥＴＲＯ調査
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My   translation

Amidst the  role of  the so-called inbound consumption by foreigner tourists who visited  Japan that was playing a part in popping up  the business, Japan was chosen as the number one " country where the Chinese would like to visit" for the first time. JETRO= Japan trade promotion organization that did the investigation believed that due to the progress in the improvement of Japan-China relations, an increase in further consumption by Chinese tourists could be expected.

Every year JETRO did an income questionnaire survey at 6 big cities such as Beijing and Shanghai that had relatively high income among people aged twenties and forties, this time got a response from about 1200 people.

Among them, when asked about the country and the area where they would like to visit from now on, Japan was 40.2% replacing the United States that was at the top last time, and it was the first time for Japan since the investigation started in 2013.

Furthermore among those who would like to visit Japan, when asked what they would like to do, "to play at an amusement park and a theme park" was 60.8% at the top, second was  “to have a meal" at 51.7% , and third was  "shopping" at 50.6 %, 4th place was “enjoying cherry trees" by 42.3%. While not limited to shopping which was symbolized by the so-called “baku buying”, they said that they gave importance to feeling the various experiences in Japan.

On the other hand, about the items they would like to buy in Japan, cosmetic  was 27.6 % at the top, second was clothes and daily necessities at 20.8%; digital products at 16.2% and  food at 13.7%.
Those people who while in China had already used to buying Japanese goods through the net catalog had reached approximately 70 percent, those who gave preferring to go to japan to buy as the reason for the visit had increased to 40% and was close to doubling the figure of last time.

Hakozaki the senior section chief of JETRO’s China Northern Asian department said that “It can improve the positive image of Japan, and the number of tourists visiting Japan is expected to increase, there is rooms for growth." As improvement in Japan-China relations was advancing, an increase in further consumption by Chinese tourists was expected.

     The hope the diplomatic conflicts at the governmental level between China and Japan will not affect the cultural flow among the people of these two countries.