Using color psychology for amazing web

First impressions do matter. The first impression a user gets from your website depends on many factors, such as the structure, the spacing, the fonts and, of course, the colors and color combinations you display on your page.

The human brain plays a major role in color perception. In fact, although we tend to think of color as a physical object, it is actually a psychological phenomenon. Scientific research suggests that our perception of color is controlled much more by our brains than by our eyes.

The relationship between colors and the human brain is a complex one. Not only are colors perceived in the brain, but they also deeply affect our psyche. Experts claim that people subconsciously associate specific colors with specific social or cultural messages. A study published in the Journal of Business Research has revealed that customers are actually 15% more likely to return to stores with blue color schemes than to those with orange color schemes, thus proving that colors affect not only our thoughts and feelings but also our actions.

The psychology of color in web design

When designing a website, usability and aesthetics are undoubtedly key elements to consider, but making your website beautiful and easy to navigate is not enough to achieve a first-class conversion rate.

In fact, color coding plays a central role in setting your website up for success. As said, colors and color combination can have a huge impact on how users react to and act on a website.

1. Red


  • Meaning of the color

the color of blood and fire, is associated with meanings of love, passion, desire, heat, longing, lust, sensitivity, romance, joy, strength, leadership, courage, vigor, willpower, rage, anger, danger, malice, wrath, stress, action, vibrance, radiance, and determination.

  • When to use red



2. Orange


  • Meaning of the color


  • When to use orange



3. Yellow


  • Meaning of the color

It’s the color of happiness, and optimism, of enlightenment and creativity, sunshine and spring. Produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. Yellow indicates honor and loyalty. Later the meaning of yell ow was connected with cowardice..

  • When to use yellow



4. Green


  • Meaning of the color


  • When to use green



5. Blue


  • Meaning of the color


  • When to use blue



6. White


  • Meaning of the color

Associated with light, goodness, innocence, purity, and virginity. Considered to be the color of perfection, signifies safety, purity, cleanliness, depicts faith and purity.

  • when to use white



7. Black


  • Meaning of the color

Associated with power, elegance, formality, death, evil, and mystery. A mysterious color associated with fear and the unknown (black holes). Denotes strength and authority; it is considered to be a very formal, elegant, and prestigious color.

  • when to use black



Are you still confused about choosing colors for your website? 41studio understand how important  to make your website and or mobile apps look more interesting and attractive when visitors come by. Tell us what look you like or simply trust us to make it different based on your business goals.




You May Also Like

About the Author: admin

%d bloggers like this: