Posts Tagged ‘licensing’

It’s a product licensing business

Friday, 4 January 2008

so many media technology companies limit themselves.

when people are connected,

when they connect their interaction and their experiences,

when they express their preferences to their friends and to other fans,

when they contribute the content itself,

it isn’t about licensing any more,

it’s about connecting viewers, listeners, creators.

Connected media is about connecting people.

Not licensing products.