Brighter - Louder - Sexier

Brighter - Louder - Sexier

Survival of the fittest!
What's your competitive advantage?

This month's newsletter is all about competitive advantage. So we need to consider two things:
  1. In what area do you compete? - Your niche
  2. What gives you an edge? - Your competitive advantage

1. Your Niche
The first priority for your business is to know what market place you compete in and are you providing the right solution?

There are two sides to this question:
What are the problems you are great at solving for your clients?

What are the problems your clients will pay to have solved?