How do virtual assistants change the way we search?

(Illustration by Ikon Images / Alamy)

Many people already have smart speakers like Alexa.  Others talk to Siri or Cortana.  And now they are beginning to use these virtual assistants to shop.

Here's an interesting article about using voice to shop, including an excellent point near the end about the impact on Search Engine Optimization (SEO).  If someone asks a speaker for information, and it lists 5 things, which ones are your audience going to remember?  And what impact does this have on your website design or social media?

Shopping by Voice a Hard Sell for Consumers