High-Birth Emerging Markets Spell Surging Internet Use

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Emerging economies such as Pakistan, India and Algeria are set to see surging population expansion as a result of high birth rates, which is also fuelling rapid Internet usage growth, while developed but weak-birth markets such as Germany and Japan will see limp web usage increases over 2013-2020. High-birth countries typically offer dynamic Internet markets, due to a high share of young consumers, with an expanding populace guaranteeing continued growth in future uptake.