

I don't know anything about internet and social media marketing but I have been wondering about something for a long time. I have noticed that some business Facebook posts get an insane amount of comments and I don't understand why. For example, I get posts from "Amazingly Cat" in my Facebook feed. It is a company that "sells" cat supplies (they actually just drop ship from Ali Baba and other cheap Chinese companies). A recent post by them about a cat litter mat has 11K comments. I looked at some of the comments and it seems like the company responds to most comments so 1/3 to 1/2 of that number of comments may be the company response. Still, 6K of comments about a cat litter mat is crazy to me.
Si le site a été bien conçu, les pages de produits/services sont déjà des landing pages prêtes à convertir. Elles comportent alors un formulaire de contact ou un bouton d’appel à l’action (Call To Action comme on dit). Sinon, on crée des pages spéciales reprenant les informations principales, un discours commercial, des témoignages etc. et tout ce qu’il faut pour que le visiteur qui arrive sur la page passe à l’action. Et une fois ces pages prêtes, on envoie du trafic dessus via Adwords, Bing Ads ou autres en mesurant les résultats et en les optimisant.
Carrées, rondes, grandes, petites, les cartes de visite sont un incontournable dans le monde du business, de la création de réseau et de l'échange d'informations. Survivantes de la vague digitale, ces petits bouts de carton restent toujours aussi utiles lorsque l'on prend l'habitude de faire du réseau en physique. Malheureusement, c'est aussi le festival de cartes trop compliquées qui s'écartent de leur but originel : mettre à disposition des coordonnées le plus simplement possible. Voici ce qui me semble être important dans une carte de visite d'un point de vue utilitaire et graphique...
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  Someone asked on Twitter if hummingbird is specifically to identify spams to which John Mueller replied in negation. When twitter user Ryosuke Shiga asked, “It is a question. Did you update Hummingbird as a measure against spam?” John Mueller replied, “All our algorithms have to deal with spam, but Hummingbird isn’t specifically for spam.” Google […]
Almost completely agreed with point #10 in particular, mostly because of market size and ad/content development costs, but I think there might be some hope for beacons in 2016. Facebook has offered them for about six months now, but they haven't exactly pushed them hard and I think SMB awareness of them is still fairly low. If Facebook is going to make a more concerted push into the local business market this year, which I think they've been setting the stage for, beacons could play a pretty big role. They could help collect business usage data from less engaged consumers, improve their review filter algo (which has been an embarrassment so far), collect better data on advertising ROI, and convert more SMBs into paying advertisers, among other things. If they play their cards right, beacons could be the missing link for businesses, consumers, and Facebook alike.