Capitalize the first word of any title or heading, all major words in the title (including the second part of hyphenated major words), and do not use excessive, unnecessary or grammatically incorrect capitalization such as words or phrases in all caps.

Use correct grammar: observe correct verb tenses, subject – verb agreements, and spelling; use correct spacing and avoid missing or excessive spacing between words or punctuation.

Avoid inappropriate or improper punctuation in headlines such as repeated punctuation (???!!!) or symbols (-->, @, etc) and do not use periods at the end of headlines. 

No vulgar or crude language
What happens if I violate this policy?
• Ad denial:

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