

Incorrect use of language

Dear Director of Communications at WWF,

I just read an article in Undercurrent news about the suspension of the MSC for yellow fin P&L caught tuna (18 April). I am absolutely dismayed at your use of the word schizophrenic. I suggest you look up what the word actually means. Its true meaning bears no relevance whatsoever to your intended use. By using this word you are directly insulting some 81400000 people around the world, not the mention all their family members and carers. In future I suggest you refrain from using an illness to describe a situation. Aside from being technically incorrect, It is also extremely insensitive. Most sophisticated global organisations have policies around use of language for PRs and publications. I am surprised WWF doesn't have this. I expect better.

Farah Obaidullah
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