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Our Story

“We do not inherit the earth from our ancestors, we borrow it from our children.” - Native American saying

One of the biggest challenges we face right now as humans is facing the impact of our lifestyles on our home, planet Earth. We have both traveled extensively, and have observed many of the problems of overconsumption first hand. With our combined experience in e-commerce and brand building, we decided to launch a new brand to provide easy and affordable solutions for people who want to improve their impact on the planet. We focus on products that we use all the time, for which more ecological and sustainable alternatives exist.

We understand that the first solution for a lot of the problems we face is to simple buy less stuff. So we prefer to provide great quality products that will last a long time, so that we can all buy less. Please shop mindfully and buy only what you really need.