Digital Marketing Certification Training Course | Elysium academy
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Digital Marketing Courses

Digital Marketing Course


Overview of Digital Marketing Course

Businesses and Recruiters prefer marketing professionals with knowledge, skills and experience verified by certification across industries. Learn how to plan and execute digital marketing campaigns and prepare for fast-paced digital marketing roles in the industry.

Continuous learning for any working professional is not only essential for keeping themselves up to date with current market trends. But also it helps in expanding their array of skill set and become huge flexible in the workplace as well as it will help them to take that necessary leap to more significant and ambitious roles.

Elysium Academy, Digital Marketing Courses will enable you to gain an in-depth understanding of the various digital marketing strategies. Our expert trainers will train the students about the latest digital marketing tools. To build a strong knowledge of digital marketing and gain hands-on experience in digital marketing.

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Why learn Digital Marketing?

Our digital marketing course helps the essential disciplines in digital marketing which its include search engine optimization, on-page optimization, off page optimization, local business and listing, pay per click, social media optimization, web analytics, content marketing, video marketing, and mobile marketing. This certification raises the student's value in the marketplace and prepares you for a career in digital marketing.

Learning Outcomes

Gain an in-depth understanding of the several digital marketing disciplines

To build a strong knowledge of digital marketing and gain hands-on experience in the digital marketing sector

Understanding the role that marketing channels and digital tools can play in enhancing the online brand

Construct multiple digital marketing skills in digital marketing


Course Outline

1Digital Marketing Fundamentals
  1. Introduction to online Digital Marketing
  2. Importance of Digital Marketing
  3. How does Internet Marketing work?
  4. Increasing visibility
  5. Visitors’ engagement
  6. Bringing targeted traffic
  7. Performance evaluation
2Trend and Keyword Research
  1. Market research
  2. Keyword research and analysis
  3. SWOT analysis of a website
  4. Types of keywords
  5. Tools used for keyword research
  6. Localized keyword research
  7. Competitor website analysis
3Search Engine Optimization
  1. Introduction to Search Engine Optimization
  2. How does Search Engine work?
  3. SEO fundamentals & concepts
  4. Search Engine Results Page (SERP)
  5. Google Processing
4Onpage Optimization
  1. Domain selection
  2. Hosting selection
  3. Meta data optimization
  4. URL optimization
  5. Internal linking
  6. 301 Redirection
  7. 404 error pages
  8. Canonical implementation
  9. H1, H2, H3 tags optimization
  10. Image optimization
  11. Optimize SEO content
  12. Check for copyscape content
  13. Landing Page optimization
  14. No-Follow and Do-Follow
  15. Indexing and Caching
  16. Creating XML Sitemap
  17. Creating Robot.txt
  18. HTML validation using W3C
  19. Google webmaster tool & website
5Off Page Optimization
  1. Link building tips & techniques
  2. Difference between White Hat and Black Hat SEO
  3. Alexa Rank, domain, authority, backlinks
6Local Business and Listing
  1. Google places optimization
  2. NAP (Name Address Place)
  3. Citations
  4. Using H card
  5. Local SEO
7Pay Per Click Marketing
  1. Google Adwords (SEM )
  2. Introduction to online advertising and adwords
  3. Adwords account and compaign basics
  4. Adwords Targeting and Placement
  5. Adwords Bidding and Budgeting
  6. Optimizing Performance
  7. Ads Type
  8. Bidding Stragies
  9. Search Network
  10. Display network
  11. Shopping Ads
  12. Video Ads
  13. Universal App Ads
  14. Tracking Script
  15. Remarketing
  16. Performance Monitoring and Conversion Tracking
  17. Reports
8Social Media Optimization
  1. Social Media Optimization (SMO)
  2. Introduction to Social media networks
  3. Types of social media websites
  4. Social Media Optimization concepts
  5. Facebook Page, Google+, LinkedIn, YouTube, Pinterest
  6. Hashtags and Mentions
  7. Facebook Optimization
  8. Fan page Vs Profile Vs Group
  9. Creating Facebook Page for Business
  10. Facebook Analytics
9Social Media Marketing
  1. Introduction to social media marketing
  2. Understanding the past and present
  3. Facebook Advertising
  4. What is Facebook Advertising
  5. Types of Promotions
  6. Remarketing Strategy
  7. Conversion Tracking
10Web Analytics
  1. Getting started with Google Analytics
  2. Traffic Sources
  3. Goals
  4. Actionable Insights
11Content Marketing
  1. Introduction to Blogs
  2. Setting up your own blog
12Mobile Marketing
  1. Importance of mobile marketing in the current scenario
  2. Fundaments of mobile marketing
  3. App & Web - Mobile advertising
  4. Content marketing
  5. Mobile targeting and segmentation
13Video Marketing
  1. Importance of video marketing
  2. Understanding video campaigns
  3. YouTube marketing (Video Ads)
  4. Types of YouTube Ads
  5. In-display and In-stream ads
  6. Using YouTube for business

Exam Feature & Intro Video

Exam Number --
Tools Using Windows 2012/2016
Exam Duration 2 Hrs (34 questions)

Course Features

  • Robust Support

  • High-tech Lab

  • Proficient Faculties

  • Ample Experience

  • Live seminars

  • Reliable Certification

  • No 1: Masters

  • Unrelenting Dedication

  • From Top Level Industry

  • Personalized Learning

  • Placement assistance

  • Innovative Courseware

Pre-Requirement Skills

Skill Needs

  • Analytical Skills80%
  • Marketing Skills30%

Opening Hours

  • 8am - 8pm
  • 10am - 1pm

Content Include

  • Course Certificate
  • Course Material
  • Video Tutorial
  • Exam Guidance
  • Industrial Visit
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