Dicos World Cup Fireball

The ‘two-cities, two-screens’ campaign was a real-time interactive game involving customers from Chengdu and Fuzhou who could play against each other as goal keepers and strikers. After the game, participants in the two cities had the chance to take pictures together. They could then receive the picture through the Dicos’ official Wechat account and share it on Wechat Moment.
1,073 people took part in total, with 22 Weibo posts in 6 months, generating interaction with 5000 users, and reaching 730,000 people.