MAX Credit Union

MAX Credit Union wanted to communicate a message of “support” to their surrounding areas, while communicating the many products offered to patrons.

Hummingbird Ideas created a campaign that focused on the mantra of “Let’s Get There Together,” a story telling focus that allowed MAX to connect with customers and potential customers at an emotional level — that MAX, through its strength and product offerings, could help get their customers to the light at the end of the tunnel.

Due to the success of the campaign, MAX was able to expand beyond its original borders. Opening new branches and locations in new cities all while increasing lending capabilities.