editorial: Ello

Murphy's Law



  1. a supposed law of nature, expressed in various humorous popular sayings, to the effect that anything that can go wrong will go wrong.

That was essentially the gist of our shoot with Ello. Thinking we'd be copping some of that quintessential Sydney blue skies, we decided to pop down to Balmoral Beach to take some sneaky snaps. Only for ol' mate Murphy to literally rain on our parade. Here's a bit of what we managed to grab in the brief windows of sprinkles.