Browsing Category


Advertising plays a big role in a companies online presence that’s why we constantly write about everything related to online advertising.

persona template display ads

Maximize Online Conversions With User Targeted Display Ads

It’s time to put into practice what we’ve already learned. You have all the data in your hands, you have to learn what to do and how to do it, in order to maximize your online conversions. First thing’s first, contour your buyer persona. Let’s see how a buyer persona should look like and how to target your display according to a customer-centric marketing strategy.


White Space In Graphic Design: Guidelines & Examples

What is white space?

In graphic design, “white space” refers to the space that surrounds the elements. You may find the term “negative space” here and there, indicating the exact same thing. However, this space is neither white nor negative. It’s simply the space in a design and it can have any color, texture or pattern.

create buyer persona

How To Create Your Buyer Persona In 5 Easy Steps

Building your buyer persona requires a lot of effort and is a very complex process. However, buyer persona represents the basis of the pyramid, in a customer-centric marketing strategy. Thus, you might find yourself starting very driven and motivated, and eventually get overwhelmed and lose focus. Say no more! We’re here to help you out. Check out the following 5 steps and contour your personas as easy as do-re-mi.