Nurr: Our Symbol, the Pomegranate

"Three pomegranates fell from heaven: one for the storyteller, one for the listener, and one for her who heeds the teller's words -- or the world."~Armenian Proverb commonly shared at the end of fairytales, like "Apples of Immortality". 

Pomegranate Symbol

The pomegranate symbolizes health, beauty, and good fortune.  Pomegranates are known as “Punica Granatum,” derived from the Latin “pomum” meaning apple and “granatus” meaning seeded. Called "nurr" in Armenian, the pomegranate is native to Armenia and its surrounding countries including Azerbaijan, Iran, Georgia, Turkey and the Levant.

Pomegranates are high in antioxidants. 100 milliliters (ml) of pomegranate juice has three times the antioxidants of drinking 100 ml of green tea or sipping 100 ml of red wine.  So it's no wonder that the pomegranate is celebrated in over 30 countries and the symbol of health and beauty in many ancient cultures. Modern science confirms the health benefits that have been revered in many ancient cultures.  For this reason, the Nurr brand respects both, age-old wisdom found in ancient cultures, as well as the medical studies' findings behind the pomegranate's natural ingredients. 

Treat yourself well.  Treat yourself beautifully.  Treat yourself to Nurr's nightly routine. When you treat yourself well with the richness behind the pomegranate's beauty, then you 'POMper' yourself.  




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