The external elements that exist outside of a company's control that can significantly impact its performance and ability to compete in its marketplace. Examples of macroenvironment elements are the economy, government policy-making, technology, social conditions, and nature. For companies with a global foot-print, their exposure to macro environment elements is magnified.

Use macroenvironment in a sentence

You should always know how the surrounding macroenvironment will react to your factory and do nothing to damage it.


As the company grew and reached out to foreign markets, it became more and more vulnerable in the turbulent macroenvironment of global politics.


The analysts thought that the company was in great financial condition, but what they didn't foresee was the volatile macroenvironment that created a systemic risk to the entire industry.


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macroeconomics macro-hedge