brand strategy

Shave the planet

Thrive teamed up with Celery to kick-off a new men's skin care brand that combines sustainable ingredients and environmental preservation. Thrive is using only natural and sustainably-harvested botanicals from Costa Rica, and they are supporting local farmers to rejuvenate soil damaged through years of clear cutting and conventional agriculture. Celery is helping to tell the Thrive story through a comprehensive brand strategy that includes print, web and packaging. Look out for Thrive as they expand into Whole Foods and Phamaca stores this month!