USC Cinematic Arts


Production Design  

The 5D Conference's "Narrating Space" Moderator Peter Frankfurt takes a look at the design of the Spider-Man title Sequence. 

  Peter Frankfurt serves as Creative Director and Managing Partner of Imaginary Forces, the multidisciplinary communications, entertainment, and design firm he co-founded in 1996. Frankfurt's involvement with the company's most significant projects has been instrumental in continuing to push IF in new directions. 

Some of his most high profile projects include the design of a branded experience for BMW, collaborating as a founding member of United Architects on the World Trade Center redesign project, and creating the plot integral pre-vision sequences in Steven Spielberg's "Minority Report." Also a filmmaker, Frankfurt has produced several movies, among them: "Juice," "Boys," and all of the Blade films, which are based on the Marvel comic book character. Additionally, Frankfurt oversees the feature film marketing and main title projects at IF including "Ray," "Spider-Man," "The Stepford Wives," "The Hitchhiker's Guide to the Galaxy," "The Chronicles of Narnia," and the upcoming "Charlotte's Web" and "Transformers."

Currently, he is dedicated to formulating a vision for IF's emerging practice of Experience Design. A native New Yorker, Frankfurt spent his youth watching his father, a renowned art director and advertising pioneer, create movie campaigns and television commercials. While studying history at Columbia University, he began working as a production assistant at the innovative design firm, R/Greenberg Associates. Within a few years, he became a creative director and executive producer noted for building strong relationships with artists and clients.

Frankfurt's work has been honored by numerous organizations including: The British Design and Art Directors Club, The New York Art Directors Club, The Clios, The Association of Graphic Artists, The Association of Independent Commercial Producers and is in the permanent collection of The Museum of Modern Art.