Top 5 Mistakes to Avoid When Choosing B2B Ecommerce Solution

There are a few common mistakes that may cause failures in B2B business projects! Here are top 5 mistakes to avoid when choosing B2B ecommerce solution!

B2B companies know they need to go online and they certainly need e-commerce capabilities. According to the latest research, the b2B ecommerce marketplace has exceeded B2C in sales. There is absolutely no denying that the industry is growing and if you want to be successful you need to add more selling power to your company website.

Although so many companies and businesses know they need ecommerce capabilities, a lot of them make common mistakes that sadly end up costing them a lot of wasted money, time, and energy.

Even though there are a lot of great ecommerce platforms, features, and tools on the market, it is quite easy to make the wrong decision and learn too late that what you have used or implemented don’t really meet your business needs.

There are a few common mistakes that may cause failures in your B2B business project. We are going to present you the top 5 mistakes you need to avoid when choosing B2B ecommerce solution:

Choose an open-source based platform

There are B2B ecommerce solutions that are open source which means you are paying a certain fee to use the platform (you are paying to license the platform). This may seem great, however, there are a lot of costs that must be taken into consideration. You must take care of hosting, hiring more experienced developers to create extra modules, add extra ecommerce features, and investing time and money when making changes every time the B2B software needs to be updated.

Keep the platform separate from your management and marketing resources

It is way too easy to start cutting off applications when they do different things. There are no apps that are dedicated to customer relations, marketing, accounting, order fulfillment process, inventory management, and etc. Also, these apps don’t connect and interact with one another. A manual work is required. There is extra cost when it comes to controlling all these important business areas, maintaining them as separate applications and trying to incorporate into your workflow.

Fit your practice into the b2b ecommerce solution

There are platforms that require to modify your practices to suit the numerous limitations of the platform. Even if the setup of the platform was not beneficial to the company, the users felt the need to adapt to anything to make ecommerce work for them and their business. This is a huge mistake as you will probably end up abandoning the ecommerce solution as you will discover it doesn’t serve your specific needs.

Underestimating the importance and power of user experience

When implementing B2B ecommerce solution it is super important to focus on the user experience. If the UX is poor and your store is difficult to use, you cannot expect the customers to use it or have a positive shopping experience. You need to keep in mind that the expectations of the buyers are set by their personal shopping experienced from the best ecommerce websites in the world.

Forgetting to plan a proper promotion

You have chosen your B2B ecommerce solution, you have created your own B2B online store, and you have officially launched your store. Not that you have set up your store you can’t forget it. This approach doesn’t exist in the ecommerce world. You need to promote your store, invest in things such as email, SEO, social media, marketplaces, paid search, and etc.

Avoid these 5 common mistakes when choosing and implementing B2B ecommerce solution and you will be on your way to running a successful B2B business.

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