Johan Fredriksson // Stockholm, Sweden


Eco Stunt Driver by Preem


Swedish petroleum company Preem develops sustainable gasoline and diesel using residue from the forest industry. This makes it possible for everyone to fill the tank with eco-friendlier fuel. To promote this we turned to the not so eco-friendly world of action movies and car stunts.


In this campaign Hollywood stuntman ”Crazy Swede” comes back to the Swedish woods to perform the first sustainable car stunt and the biggest jump of his career.


My part: Campaign designer, creating graphics for movie titles and props on set, including the car itself.  Also in charge of design for the rest of the accompanying campaign.