Why knowing your ideal client isn’t enough

knowing your ideal client

They keep nagging you to work out your customer avatar, like it's a magic pill - but there's still something missing - YOU!

Find out what this means for your business and how being selfish can lead to bigger, better, faster successes. 

Bonus drinking game! It turns out I kept repeating "and you know what" so instead of re-recording, drink every time you hear the ding 🙂

Biggest takeaways from this episode:

  • The whoopsie direction I found myself going down and the high cost of losing my way
  • How knowing the way YOU want to show up will lead to bigger, better success
  • There's no point driving leads towards a destination you don't want
  • The importance of knowing yourself, not only your ideal customer
  • How getting this right drops your refunds and increases sales

Resources mentioned:

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