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Looking towards 2015

Or is it?
However, what concerns me is simply that: what we prepare ourselves for now, will need replaced/upgraded within a relatively short space of time. We'll pour our heart and soul into it for a period of time, and then start all over again. It seems such a waste, is that really the nature of the industry?
There has to be a better way...
Part of the problem with the web is that it is so easy to put something on it. Even in the early days of the information revolution, getting some free web space and chucking some pages up was easy. And everyone was doing it, whether you were a "professional" or not. This ability that we all had was what made the web such a force for change and I applauded it at the time (and still do), but its had its downsides. It has resulted in us putting pressure on those "professionals" to effect change quickly. 
Our web professionals have risen to the occasion admirably, pulling amazing sites out of nothing within hardly any time at all. But we have shot ourselves in the foot. When it comes to bringing about real fundamental change, we're expected to do it within no time at all. So do we continue with the short rounds of development, or do we take our time and develop something that will last well into the future? 
The answer is both. We need to have the short rounds of development to keep people's interest and keep the funding for our departments flowing. But we also need to have the bigger vision, one that will stretch out into the future and inform our short rounds so we can build to that eventual goal. Short rounds don't negate a big vision, rather they should build towards it in incremental phases.