Scientifically Proven Potencies It started with a formula creadted by SuperNutrition. One based on the latest science, one that was balanced and effective, one that reflected the high potency theories of Linus Pauling and the cellular nutrition theories of Richard Passwater. That formula was the beginning of a company call SuperNutrition, a company whose mission is to make the world a better place through better nutrition. In a world, a company commited to formulations based on scientifically proven potencies.

Scientifically Proven

usp vitamins

We feature USP nutrients because over 200,000 published studies confirm their beneficial effects and their bioavailability.

USP stands for United States Pharmacopeia, which is the established raw material standard that confirms that the nutrient is pure, safe and a perfectly formed, bio-identical replica of the same molecule found in foods, or in the case of folic acid, a version of the vitamin that is far more stable and maintains potency much longer than the same nutrient found in foods.

USP nutrients offer the advantage of being a concentrated form of nutrients so that fewer tablets can provide more nutrients to supplement a deficient diet. This benefit is important because over 90% of Americans have nutritionally deficient diets and those that try to eat well have to contend with environmental and other stresses that increase the need for essential nutrients. Further, studies show that US topsoil has become grossly depleted of nutrients, so that even organic fruits and begatables in the US may have as much as 85% less vitamins and minerals than were found 100 years ago. The need is even greater when one will benefit from higher nutrient potencies that address specific health concerns, such as bone and heart heath.

Community Nutrition Mapping Project, CNMap, Version 2. United States Department of Agriculture. Rio Earth Summit, 1992

SuperNutrition dissolves faster due to our proprietary fiber wicking.

usp vitamins

The majority of usp nutrients absorb better than nutrients in food.

Most USP nutrients absorb better than the same nutrients in foods. They do so because USP nutrients are free isolates and not bound to anything, whereas the nutrients in foods are generally held by binding proteins, which have to be broken down through digestion before the nutrients can be freed to be absorbed through the intestinal wall and then into the bloodstream. The imperfect process of digestion significantly affects the amount of a nutrient that is gleaned from food and then absorbed in its free state through the intestinal wall.

Unbound, isolated USP nutrients are ready to enter the intestinal wall in a pure and free state. They are transported through the wall in an efficient manner by carriers that are created in the intestinal wall. Nutrients in food are bound and must be turned into isolates by digestion before they can be carried through the intestinal wall. USP nutrients are ready to be carried across the intestinal wall and delivered in the bloodstream.

Absorption Data

most usp nutrients absorb better than the same nutrients in foods.

Vitamin B6:
Reduces pms

Vitamin b6 reduces PMS symptoms.

In this study of 630 women, PMS discomfort was reduced for 24% of those who took 40 mg/day; PMS discomfort was reduced for about 68% of those who took 100 to 150 mg/day; and PMS discomfort was reduced for about 79% of those who took 150 to 200 mg/day. PMS reduction increased over time and was greatest by the third menstrual cycle.

bone loss or
gain is dose

With 1,000 mg of supplemental calcium carbonate plus calcium from food, postmenopausal women that were losing bone gained 3% of their total bone density back in 2 years.

Optimal calcium intake from food plus supplemental calcium can rebuild bone density, which is essentially reversing age-related bone loss. This reversal is truly antiaging nutrition.

vitamin a,
(retinol) and

A study of 736 pregnant women showed that vitamin A (retinol, not beta-carotene) deficiency was associated with a 74% increased chance of preterm delivery and an 82% increased chance of anemia. Total vitamin A intake from food and supplements combined should be at least 5,000 IU during pregnancy. The World Health Organization says, "It is safe to give fertile women, independent of their vitamin A status, as much as 10,000 IU daily at any time during pregnancy."

BETA CAROTENE IS NOT VITAMIN A. It is a vitamin A precursor that is poorly converted into vitamin A by our bodies for more than half of us. While beta-carotene has valuable antioxidant effects it cannot be depended on as a source of vitamin A activity.

vitamin d3:
can increase

A meta-analysis of 18 randomized controlled trials with daily doses of 300 to 2,000 IU concluded that having enough vitamin D can reduce total mortality by as much as 7%. Thus, vitamin D joins the list of antiaging nutrients, when potency is high enough. Studies on higher potencies are in process.

vitamin k2:
the healthy heart

The ground-breaking Rotterdam Study showed that a higher daily intake of vitamin K2 (MK-7) was associated with beneficial effects on overall cardiovascular health that were considerably better than those with the lowest daily dietary vitamin K2 (MK-7) intake. Those that consumed the most vitamin K2 also experienced lower total cholesterol and higher HDL cholesterol. Higher vitamin K2 intake was also associated with an average seven-year longer lifespan.

The higher the intake of vitamin K2 (MK-7), the less uncarboxylated (inactive) osteocalcin (ucOC) and matrix gla protein (MGP) there are. More vitamin K2 therefore equals more carboxylated (activated) osteocalcin and MGP, which when activated properly guide calcium into bones and teeth. Higher potency vitamin K2 further promotes arterial flexibility.

iodine for

Baby's IQ depends on mom's normal thyroid function and getting enough iodine during pregnancy and lactation. The Institute of Medicine (IOM) recommends that while (non-pregnant) people get at least 150 mcg of iodine/day, pregnant women should get 220 mcg/day during pregnancy and 290 mcg/day during lactation at minimum.

Several studies have shown that when women are deficient in iodine during pregnancy and lactation their children had such problems as lower IQs at age 8 and worse reading ability at age 9.

To allay any fears of overdose, the IOM also states that the tolerable Upper Limit (UL) for iodine is 1,100 mcg per day.

adult daily value = 150 mcg
pregnant women daily value = 220 mcg
lactating women daily value = 290 mcg
