KOHLER, Wis. – When consumers design their vanity space, they think about it in exactly that way: as a space. It's not an individual sink or drawer or mirror, it's a space where they start and end their day. This space serves a functional but also emotional need for homeowners. Understanding the mindset of the consumer, Kohler launches its Tailored Vanity collection, a compilation of products that afford homeowners the ability to personalize their entire grooming space. The collection offers five vanity design styles with customizable options including drawer/door configurations, hardware, organizational accessories, color, finish, as well as countertops and sinks.

"The goal of our new collection is to guide homeowners, whether on their own or with the assistance of a design professional, through the customization of their entire vanity space," says Jeff Mayerl, Kohler furniture product manager. "The program simplifies the process but still gets them what they want – a bathroom that reflects their own unique personal style."

The Tailored Vanity Collection follows a basic four-step process:






"There are a lot of grooming, styling, and personal care activities that are done in this space and organization is a key to a successful experience, and sometimes the key to a successful day," says Mayerl. "Simple luxuries like electric outlets that are integrated into the vanity make a huge difference. Electric toothbrushes and rechargeables can now be stored inside the cabinet within reach, reducing countertop clutter."


"The launch of the vanity program is an important step for Kohler as we expand the scope of our business," says Mayerl. "Not only can we provide consumers with a customized grooming space, we have streamlined the bathroom design experience for each area of the bathroom, from showering, faucets and toilets to vanities, tops and accessories."

About Kohler Co.

