Blog: Cold emails & follow-ups made easy

Can cold emailing be successful at all if it’s not followed up by phone call?!!

Answer: Cold emailing is the strategy used to get responses from the respondents. Respondents are
generally those who are unaware of the fact that their responses can generate leads for the firm.
There vote on the questions asked through cold emailing can effectively make a change. But, with no
response it can impact the cold emailing marketing as a flop show. There are various pointers that
the marketer of cold emailing needs to keep in mind:
 Sending the emails at regular intervals: It is often seen that respondents might not directly
reply to one email. They need to be poked at regular intervals. Don’t make it regular that
they have to report. It is done to get the attention of the respondent.
 Waiting time for the marketer: Patience can let a marketer accomplish his/her goal of
getting response and generating leads.
 Tracking email: There are many ways of tracking emails. Always keep a note of the
respondents who have responded and who need to be re-emailed.
 Selling the benefits: Everyone looks for their benefits. So, try to negotiate in terms of the
respondents benefits which will automatically persuade to benefit the firm.
Cold calling refers calling the respondents in an attempt to sell goods or services or get online
responses which will generate leads for the firm. It is usually done by the marketer when no
response was received from the respondent when cold emailing was previously being used. It can
annoying to the rational respondents, it can disturb then in between of their work. It obviously
receives one to one response which is usually not received in cold emailing. Along with that is the
fastest way of communication. It provides a scope of improvement as the response received can
make a difference and the marketer can rectify the way of communication. Personal scope of
redrafting can be done on the calling according to the respondent which is not available in case of
cold emailing. But there are certain skills and energy that needs to taken care of before persuading
someone. Using correct language in order to attract the person so that he/she can clearly pay
attention and look for their benefits . Cold emailing is preferred more than cold calling as it is less
intrusive in nature. Cold calling is treated as the dead end and last resort when no response is being
received by the firm. It also needs to be kept in mind that emails can also be treated as spam which
most of the customers do. Yet making it the most used technique out of the lot. It can be used with
less resources, less hiring of salesperson which is done in case of cold calling. It is visually appealing
than the oral one, scope of customization to make it look more attractive and beneficial for the
respondents. But the biggest disadvantage of the same is time lag between sending a cold email and
receiving the response. There are various technical obstacles that need to be tackled that is spam
reports and being blacklisted. Thus the marketer needs to be ready with all sorts of techniques that
he/she might require if he/she is unable to receive response with either cold emailing or cold calling.
But now a days cold emailing is preferred over calling.

Haya Abidi