My competitors: Are they monsters?

While I was doing the competitor analysis, I realised how BIG and STRONG they are. For a while I was afraid of them and confused why I am going to start this business. Then with the help of my coach and some more research, I decided that I will choose one specific topic within the field. I am sure when you are starting a new business, a new product, a new habit, there are lots of fears comes along the way. But realistically, everything(eg. business) is there for ages, now you cannot (or can in some cases) say that my idea is the one which is unique and no body worked in this field. People start their businesses which are there from stone age, like housing(shelter) and food. But is it stopping people to enter into the field, NO. So why we consider ourselves in their current position while working on just the idea? Your competitors can be your inspiration and helps you in organising and learning in your field. Now I m researching in the specific area of my field of interest and more passionate about new findings, that means more competitor analysis spreadsheets!
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