I was reading the article in the link below which highlighted to me some of the key issues with the intrusive ad industry, but also how brands sometimes put their own priorities ahead of the customer.

We all believe that one of the key differentiation points for us to use a brand, company or service over and over again comes to down to one thing 'how does this make me feel?' which in business language is translated as 'customer experience'. 

Marketeers sometimes live in a parallel universe to the one they inhabit outside of the day job, at work they think that the consumer is as obsessed with their company, brand, or service as they are, they get so myopic about what they're doing that they don't seem to stand back and think about what they do when they are exposed to circa 4k -10k digital adverts every - single - day!


The facts are that intrusive ads are just that, intrusive, and today's tech savvy consumer is more likely to be using social media to do just that, be social, so when we ask marketing folks how they behave when they see those ads and which ones they can remember it's no surprise when they tell us they act like the rest of us which is to ignore the corporate message, scroll past the inauthentic adverts, and engage with what really interest us.

And then.......its back to business as usual.