Volkswagen 'Mom' by Deutsch LA


Automaker touts its diesel engines in new ad

A new spot for Volkswagen by Deutsch LA features the lulling tune by Willie Nelson while three young boys wreak havoc.

The boys create chaos in a gas station's store by playing with the soda bottles and squirting melted cheddar everywhere.

Their mother is oblivious to the mess as she fills her car with gas.

The situation would be less likely to happen, the ad implies, if the car was sporting a diesel engine like the Passat, which requires less fill-ups.

VW sells the most diesel cars in the US.

Campaign credits

Client: Volkswagen
Agency: Deutsch LA

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