Dolce&Gabbana at the China International Import Expo Shanghai 2019 | The Making Of

Revolving around the Dolce&Gabbana’s iconic themes, the booth at the China International Import Expo Shanghai 2019 hosted a special set-up characterized by the brand’s codes and style.

From DNA and Devotion to Sicily and DG Millennial, the space had a dedicated wall to all themes that together composed the central structure: a rotating Carousel. Every part of it showcased clothing creations representing the corresponding subject.

Surrounded by colourful Sicilian carts and furniture infused with Dolce&Gabbana’s creativity, the booth immersed visitors with the brand’s aesthetics and stylistic philosophy.

To complete the visive impact, videos dedicated to each theme were played on the screens that composed the upper part of the main rounded structure.


