Developing Effective Web sites

Ruth Ann Nordin and I just returned from a Heart of America Christian Networking conference. We had a wonderful time. The conference revitalized our faith and our writing. There were many workshops, and one of those was on how to develop an effective Web site. That workshop was facilitated by Jim Watkins of Wesleyan Publishing.

As you develop your site, pay close attention to detail and keep it consistent, he said. He highlighted Billy Graham’s site as a good example of a well done Web site — simple, easy to read and not cluttered with material. Here is a link to that site for your examination:

Define the blog or Web site’s purpose, he said. Is it for people to get to know you better through an author biography (which, according to him, is a must), to sample your material and/or purchase your books or what? If your ultimate purpose is for visitors to buy your products then make sure no more than two clicks gets them there or anywhere on your site, Watkins said.

The home page should show what you are offering, he said. Also, give viewers a way to search your site and contact you.

In addition, keep the site simple, the best readability still is white background with black lettering, Watkins said. Use fonts, such as Helvetica, which are easy to read. Point sizes should be no smaller than 10 to 11 points and use one font throughout your site. However, you can vary that font by using bold and italics and no matter what do not use all capital letters, he advised.

In the United States, we read from left to right so place the most important item(s) there, he said. Size, in addition, denotes significance, thus your largest lettering is the most prominent with each degradation in point size portraying less relevance, Watkins continued.

Adding color to your Web site is fine but make sure the color is rememberable because it should be used across media spectrums, he said.To go along with his point, I would tell you not to use white lettering. Because when you print out white lettering on white paper, it will not show up.

Watkins cautioned you to not overload your site with images. This, as you know, also takes more time to load and could make people leave your site before it finishes loading. I went to a Web site a few years ago, and it took forever to load the fancy wallpaper. I have not gone back since because I do not have time for that. So think of these details when designing your site.

Watkins likes WordPress because it is easy to use. WordPress has Web sites and blogs (which you could use as a Web site). Yahoo small business also is good, he said. These have templates you can choose and are about $120 a year and also are pretty easy to use, said a person familiar with this method.

After you have a Web site, how do you promote it? Watkins suggested you use Facebook to ask questions, prompting people to interact and to visit your site. I have such a question. To those who have read Courtships and Carriages, what character would you like to see as my main character in Book Two of the Great Plains series? You can respond here. I will later post this question on Facebook.

Well, have a great day and I hope this post was informative. Many of the Lord’s blessings to you until we meet again.

What Makes A Strong Character?

Today you hear a lot about creating strong characters. Specifically creating strong female characters or characters of color (there was a great Freshly Pressed post that talked about this with female characters). When you get down to the bottom of it all, the question is: how do you define a strong character?

As that Freshly Pressed post pointed out, most people look at strong female characters and think of the Buffys, the Katniss Everdeens, the Princess Leias, girls who are great with a weapon and are great at taking down bad guys. And they are strong characters, no doubt about it. But being able to stake a vampire or take down an evil empire does not make for a strong character. If being kick-ass made for strong characters, then all any protagonist would need is a whip or a set of ninja skills and we wouldn’t be having this debate or reading this article.

If you ask me, a strong character doesn’t have to kick down doors or be the greatest swordsman ever seen on the planet. What makes a character strong is not that they have physical strength, but that they are human.

For example, let’s take Zahara Bakur, the main character from my novel Reborn City. Zahara is not trained in any form of martial arts, nor does she have any auperpowers, though she knows several people who do. She’s a kind, peace-loving teenage girl. She’s kind of shy, she identifies herself as a Muslim, she’s more spiritual than religious (though she does follow the laws of Islam as much as she can), and she can’t stand violence. She’s a normal teenage girl…living in a dystopian society where in certain areas Islamaphobia is quite common.

Zahara seems like a real person, not a cliché or a stereotype. And through her experiences in RC, often at times very traumatic, she gains a powerful confidence and inner strength that shine through in the sequel, Video Rage. You see, a strong character is born when a human character goes through experiences that allow the character to show their humanity and at the same time tests it. The strength that follows from that testing, that powerful inner strength that we love seeing in these characters and is what truly makes a strong character.

Would Buffy be as beloved if she just went through vampire after vampire each and every episode and nothing else? No, the reason she is beloved is because we see her grow, make friends and find love, work past her fears and resolve to fight on in a never-ending war. Similarly, although we may look forward each week to a new Wesen on Grimm, what we enjoy most is seeing how protagonist Nick Burkhardt and his friends and family come to terms with the strange world around them and grow through their experiences, allowing themselves to meet the challenges that come their way. The butt-kicking and police action is secondary to the enjoyment of that growth, though the police stuff is fun to see as well.

(I’m really on a binge for shows with supernatural bents right now, aren’t I?)

So with all this in mind, I think the conclusion I’m trying to get to is that for a character to be considered strong, they must first be human, and prove it both to the reader and to themselves through the trials and tribulations they experience in the novel. And just like humans in the real world gain strength from overcoming the challenges that seem almost insurmountable or that test us in every way possible, so do our characters gain the strength that make us fall in love with them.

What do you think make for strong characters? What’s a character you consider a great example of one?

Creating Character Names

What’s in a name? Contrary to what William Shakespeare wrote in Romeo & Juliet, a name can say a lot about you. Certain names have certain associations or ideas linked to them. A character’s name can excite, terrify, or bore a reader (can you imagine Harry Potter or Sherlock Holmes sounding interesting if their names were Roger Wilkes or Hugh Liddell? I can’t). There’s a reason why parents obsess so much over a baby’s name. They know that, one way or another, the name they give their baby will have an effect on it. And as the parents of our characters, we authors go through a lot of work to decide on names for our characters.

Occasionally though, we end up stuck for a name. We can’t think of one, no matter how hard we try. And if it’s an important character, we can’t proceed until they have a name. So what do we do? I have some ideas on what to do in these situations:

1. Use a name dictionary. Plenty of bookstores carry books filled with the most popular baby names, as well as names you’ve never heard of and names you didn’t think could ever exist (ever hear of Grunka? Neither have I, but apparently it’s a girl’s name in Sweden). You can even find dictionaries for names that are sorted by region, by what years they were most in use, by sex, by culture, by just about anything you can think of. The possibilities are endless.

And if you need a striking last name, I’ve got just the thing: some universities have directories on their websites that allow students, faculty, and staff to find contact information much more easily (my wonderful Ohio State does, by the way). An unintended consequence of this is that it provides a great place for finding surnames for characters, especially since it’s a big school with students and teachers from every walk of life imaginable. Two characters from my upcoming novel Snake, Blake Harnist and Angela Murtz, got their family names right off of OSU’s directory. It’s also great for first names too (though I couldn’t find Grunka on there).

2. Look to history and literature. Ancient Greek history, the Bible, A Thousand and One Nights, the age of colonization, Chinese folktales, Elizabethan England, philosophers throughout the ages. Any one of these is a great source for a character name. You never know what interesting name you’ll find among them that could be just the perfect fit for a character. For example, one of the main characters from Snake, Allison Langland, got her last name from a contemporary of Shakespeare whom I read about in an English class back in 2012. The name fit everything I was looking for in Allison’s surname, and I ended up using it. And with these sources and so many more, there’s got to be some great names out there (just avoid using Oedipus if you can).

3. Look through a cemetery. As creepy as cemeteries can be, they make great places to find people’s names. JK Rowling said that she got the name of Gilderoy Lockhart partly from a gravestone. And you can find the most interesting names in a cemetery: Hamoud, Earps, Rosen, Kraczynski, MacBannon, Chang, Gupta, Owusu. And that’s just last names! Imagine what you can find with first names, especially in an age when some parents like to give their kids very unique names.

4. Name a character after someone you know or admire. The nicest thing an author can do for someone sometimes, besides dedicating a book to them or listing them in the acknowledgements section, is to name a character after them. It makes a great gift, and you can even model the character or make them a parody of the person being named. It can almost be like an inside joke between you two.

Just be careful whom you name your characters after: sometimes if you name a character after someone you know, they may feel entitled to tell you as the author what they think of “their character”. For example: “my character does what, exactly?” “My character would never say this or flirt with that sort of person!” “Why the heck is my character a ginger?”

5. Use a name you dislike. Granted, you hate the name and would at the very least hesitate before using it for a character. But in situations where the naming of a character is proving difficult, using a name you dislike might be worth it. For example, I dislike naming my characters Jack or John (no offense to anyone who is actually named Jack or John, it’s just that those names are used too much, so I tend not to use them). However if I was sutck on a name and I thought Jack or John might work with my character, I’d use it.

I would probably never use Bella though. Stephanie Meyer kind of ruined that name for me.

6. Derive a name from another language. In many languages, people’s names are the same or similar to words reflecting plants, animals, objects, events, or concepts. You could name a character after the Hebrew word for mystery (“Taloma”) or the Japanese word for island (“Shima”). You can also take names from dead languages or languages that aren’t used much anymore. What would be the Latin, ancient Egyptian, or Yiddish word for something you believe describes your character? You never know until you find out.

7. Just make up something new. I believe I said earlier that parents are starting to name their kids in very unique ways (“Apple”, “Brick”, “Bronx Mowgli”, and “Tripp” come first to my mind). You could make up something new and interesting for your character, especially in a fantasy or science fiction story. Use random syllables or sounds and see what comes together. I’m pretty sure that’s how they named most of the characters in Star Wars, anyway.

However you end up naming your characters though, it’s up to you to figure out what is the right name for them and yours alone. So remember to have fun with it and not get too worked up about it. If you dislike a character’s name after a while, you can always go back and change it if you want to. I’ve done that before, and I’m sure I’m not the first author to do so. Nor will I be the last, either.

Happy naming, everyone.

Creating A Great Antagonist


When designing antagonists (human or otherwise), there are a few things I try to keep in mind in order to make them as evil/terrifying/monstrous as possible. Here’s some of them (the ones I’ve identified, anyway. I’m still new at this and I’m still identifying what I do, what works and what I should probably stop doing):

1. What does your antagonist want? I’m going to use a villain from a hypothetical novel, because I don’t think this is the best place to advertise any of my own books(as fun as that might be). And since I’m watching Once Upon a Time while watching this, I’m going to say…my villain wants to take over the magic kingdom. Why does this villain want to do it? Perhaps he’s a sociopath (I’m going to make it a male villain) who just wants power, mayhem and murder. Perhaps he’s the illegitimate child of the King’s eldest daughter, there was a really bad scandal where they murdered to keep things under wraps and he’s got some mommy issues. Or maybe he’s thinking he’s doing the kingdom a favor by trying to avert a prophecy about the current regime and the destruction about the kingdom, so he’s willing to do some very terrible things to avert disaster. Any of these or even a combination could work. This is also a step where I try to create as much backstory as needed to explain how my villain came to be, though if I need to I can hold that off till much later in the story, when it becomes much more relevant to the story to explain why my villain is so evil and screwed up.

2. What are my villain’s means of getting what he wants? Every villain has a means of getting what they want. Maybe he’s a very dangerous, highly-trained assassin. Perhaps he has magic powers, or a mercenary army with enough magical weapons to do a miniature Chernobyl. It can be anything, as long as you can make it plausible in the universe of your story.

3. Who opposes my villain? I’m going to assume the protagonist. Perhaps it’s the crown prince of the kingdom, who just found out about his elder sister’s illegitimate son and sworn to stop him but bring him back alive for the sake of his sister, who has always regretted letting her child go. Or maybe a knight who wants to protect those close to him by going off to slay the great evil. Perhaps it’d be more interesting to see if an orphan of humble background (or perhaps not; s/he is an orphan, so s/he could have any background I please) could go up against this great threat to the kingdom. In any case, the antagonist needs someone to go up against him, so I have to create that person at some point early on.

And now that we’ve come up with the antagonist’s motives and who’s going to try to stop him. Here comes the fun part of designing the antagonist:

Family values, loves cookies and miniature golf…and he does horrifying magical rituals to become a terrifying demon. What’s not to love?

4. Design your villain’s character. Perhaps my villain will be a full adult, or perhaps a teenager or even a young boy, to drive home that he’s the son of a princess, son being the operative part here. I could give him a dark, sadistic personality. Or maybe he’s like one of my favorite villains, Mayor Wilkins III from Buffy the Vampire Slayer, who always had a smile on his face and acted like your typical 1950s sitcom dad even up until the moment he killed you. Maybe he’s got a hobby that indulges in while he’s not busy planning the destruction of the kingdom. Does he actually care for anyone besides himself? Maybe that person would give him someone to interact with besides his despicable followers. All these options and more are at my fingertips, and I can mix and match as I please in designing this villain.

This is basically how I design villains. And it works for all types of villains, from primary to tertiary in importance of plot and in all types of stories. I could also use these steps to design a sultry heiress hell-bent on doing some nasty stuff in LA’s best social circles. Or maybe a company president with some very cruel plans for a Native American community in the Amazon. It even works on zombies and vampires, too.

However you create your antagonists though, if it fulfills your need to create a great villain to go up against your hero or heroine, then it works. I’m just trying to give helpful suggestions, and if these help you, then my job here is done.

Also, if you get inspired by the hypothetical story I created above, by all means write a story about it. I just came up with it on the spot and I have enough on my plate without another story to write. Go ahead. It’s yours.

*Only one of these examples is a story I’ve actually read, and that’s Stephen King’s IT. The other two, if there are stories that are like that, I haven’t heard of them. Let me know if you have.

The Secret Sauce to Character Development – Guest Post by Ron D. Voigts

Or how not to make your character look like a turkey.

I’ve read plenty of books on character development. Filling out six page profiles. Answering questionnaires. Writing biographies. My advice is screw it. You came into this wanting to be writer, not an HR manager.

Here are my six easy steps.

1. Start writing. If it’s a novel, do around 10K words. For a short story, most likely the whole thing. This is not fixed, but you want to be at a point where you know what you want in your characters.

2. Find a key characteristic or two that sets the character apart from the rest. Make sure you have some well-defined, unique traits. Big Mike is mean. Old Lady Grayson pinches pennies.

3. Name them. Think about it carefully because the name must match the person. Is he Michael or Mike or Big Mike or Mikey? Each one conjures up a different image.

4. How do they look? No one cares about hair color or the shade of their eyes. But Old Lady Grayson’s hump is getting bigger, or half of Big Mike’s left ear was shot off. Guaranteed no one will forget them.

5. What do your characters sound like? They all talk differently. They will have tag lines. You have to hear them. “Hey! You wanna settle it out back in the alley?” Bet you know it’s not Old Lady Grayson speaking.

6. If you can link them up with someone you know or someone from real life, great! Just be careful of too much coincidence and maybe toss in a disclaimer at the beginning that any resemblance to people living or dead is poorly coincidence.

That’s it. Too simple? The most memorable characters are the ones that stand off the page. And don’t fret about being too one dimensional. Big Mike may just have a tender moment, and Old Lady Grayson will find some way of giving back.

So what’s your secret to writing a slam-bang character?


 Recently, Ron D. Voigts pulled is two Tween Mysteries from his agent with an eye on self-publishing.  His debut novel PENELOPE AND THE BIRTHDAY CURSE is available in ebook and paperback at Barnes and Noble and places he never heard of before.  His next book PENELOPE AND THE GHOST’S TREASURE is targeted for release in September. He does most of his writing in the dead of night and on weekends. When not writing, he enjoys doing puzzles, reading books and working on his culinary skills. 

Be sure to check out his blog at where he has posted part 2  – Helpful Hints to Serving Characters Up to Your Guests