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來源：http://www.fssxhyy.com  日期：1970-01-01

　　We are exposed to advertising almost every day, and it has become a part of our lives. Advertisements are everywhere in newspapers, TV, radio, Internet, streets and shopping malls. Many advertisements are based on the consensus that advertisements can persuade consumers to buy advertising products. Advertisers believe it, advertising companies believe it, retailers believe it. The persuasiveness of the advertisement seems indisputable. It is generally believed that advertisements influence sales by changing consumers' ideas or forming their opinions on products.
　　Similar to the general social science research, the research method adopted in this book is still speculative, but it does not exclude empirical evidence, and even empirical evidence occupies a considerable space. This book includes both a general overview and a case study. Chapter eight, "the emergence of new consumption mode: Taking cigarettes as an example", is a typical case study. The whole process of argumentation is reasonable, vivid and interesting. The author tried to reflect the essence of things, and also artificially improve the role of advertising, and didn't deliberately carry out the function of advertising, a fair and detailed analysis, the strength and limitations of advertising. In the author's rigorous argument, the reader's previous seemingly natural and deep-rooted views gradually disintegrated.
　　As a cultural product, advertising provides a new perspective for the study of communication from the perspective of sociology. From this point of view, it is no longer just to see advertising as a symbol content of culture, but to evaluate advertising as an industry and a social mechanism, as well as to consider the intention of advertisers as symbol creators and advertising company customers, as well as consumers' purchase from advertising symbols. The author is more concerned about not only the effectiveness of advertising, but also the conditions under which advertising is most likely to play a role, which turns a yes or no issue into a more or less one, thus opening up a new research field for the advertising debate.
　　The above is a detailed introduction to the value of Shandong wall advertising. To learn more, please click http://www.fssxhyy.com