dunnhumby: Global Leader in Customer Data Science

dunnhumby: Global Leader in Customer Data Science

Jose Gomes, MD of North America, dunnhumbyJose Gomes, MD of North America
Retail has never been more competitive. Amid new market entrants and moves from existing competitors, rapid growth of e-commerce, and increasing pressure on retail margins from deflation; it is essential for retailers in North America to offer a more valuable and satisfying customer experience to compete today. They need partners and solutions to help them increase market share by improving value perception, reduce costs through improved efficiencies and support their digital migration.

For more than 20 years, dunnhumby has partnered with retailers and brands to transform their businesses through customer-centric strategies and data-driven solutions. Using customer data science, retailers gain a deep understanding of their customers, bringing to light customer needs and expectations, and how retailers can create a more personalized experience, resulting in measurable growth. “dunnhumby is the only consultancy that has continually proven to deliver on growth in like-for-like (L4L) sales, profits, and improve market share time and again. Using the power of customer data science, we enable our clients to gain a 360 degree view of their customers and meet their unique business needs with measurable, sustainable growth,” says Jose Gomes, Managing Director of North America at dunnhumby.

Retail Essentials, an intelligence and decision-making toolkit from dunnhumby facilitates data-driven strategies and decision-making for retailers and their customer insight, promotions, operations, and merchandising teams. Used by in-house teams and with dunnhumby experts, organizations can quickly analyze and interpret data to better understand their customers and deliver up to 5 percent L4L annualized sales growth.


In the most competitive markets, Retail Essentials enables retailers to quickly identify critical issues and understand what customers are buying and how to use customer data to identify behavioral trends and patterns. Operationally, Retail Essentials spots actionable insights in real-time and optimizes return on investment while drilling down into the data to identify priority areas for investment, while creating competitive advantage and gain market share.

Through continuous technological innovation, dunnhumby is constantly improving its ability to help their clients understand customer needs, mindsets, motivations, and how consumers define ‘value’ and ‘loyalty.’ The company is helping retailers and brands evolve their customer relationship initiatives for the 21st century in-store and across digital channels, by defining what Customer First means today. dunnhumby’s customer success stories speak for themselves. Shoprite, for example, is Africa’s largest retailer with 1,000+ stores serving 27 million customers. Partnering with dunnhumby for over three years in South African stores has delivered margin and revenue growth of +1.5 percent.

“We work with transformative, iconic retailers and brands in some of the world’s most competitive markets. By harnessing the vast sources of data available, we help them seamlessly bridge in-store and digital customer experiences to thrive in today’s ultra-competitive marketplace,” adds Gomes.

dunnhumby’s next-generation customer science capabilities are termed as predictive and prescriptive. The company aims to continue partnering with other leading solution providers (including JDA and Aptaris) by adding their science and consultative experience while expanding their footprint in other high-transaction volume verticals, especially within e-commerce.