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How To Measure If Your Content Is Successful Among Your Readers Or Not


Content creation is a test in itself, of course, but remains only one aspect of its overall content strategy. Measuring effectiveness, successes, limitations, and even failures is an absolute necessity, but that is why it is still a challenge. 

The good news is that measuring its effectiveness, however difficult, will indicate if your content strategy is strong or not.

Analyzing your content is very similar to the analysis of your SEO strategy, reviewing the effectiveness of your content strategy requires a lot of attention to detail, testing, and incremental refinement. You will also have to leave your comfort zone.

Content Strategy 101

Content strategies that are successful use the data to inform content creation with the intention of generating leads, conversions, or sales.

When that strategy is implemented correctly, its valuable informational content attracts visitors to your site, involving them while promoting and building brand authority.

This breakdown gives you a general idea of ??how users relate to search engines. In fact, we want you to rethink an assumption you have made about Google, Bing, and all other engines.

Search engines not only offer results but also offer users valuable information that meets their needs and answers their questions.

What To Look For, How To Do It, And Why It Is Important

The analysis allows you to measure the success of your content strategy by identifying what works and what does not work.

Of course, this means defining what it means to "work" and "not work" for your current situation. We have already discussed the importance of SMART objectives before: it is necessary to establish benchmarks that are specific, measurable, attainable, relevant, and subject to deadlines.

Basically, your goals or objectives have to be clear and focused in the long term.

For example, let's say you run a sunglasses store, and you don't see a ton of traffic on your website to buy your glasses of such and such a brand, despite all the effort you have put into creating content, attractive and fun.

These are just some metrics that you can rattle to achieve your goals:

  • Sales or conversions.
  • Web traffic.
  • Views in your paid campaigns on Networks or Google (PPC).
  • Content in Social Networks.
  • SEO strategy success
  • Metric Authority in Semrush
  • Quality of the links.

Let's take a closer look at some basics metrics, why they are worth measuring, and how to collect data.

Basic Metrics:

Basic metrics measure the effectiveness of the content we publish, how many people have seen or accessed its content. Normally, in Admagento, we like to use Google Analytics, although we also use a variety of other tools to deepen content, r&d, and traffic, which can be used to optimize your content strategy and target different audiences.

Below, we have compiled some key engagement metrics that will provide you with some insightful tips along with tips on how you can use them.

Google Analytics

  • Bounce Rate: The amount of visitors who left your website after viewing a page for a few moments. Obviously, a high bounce rate is a sign that your website is not easy to use, and its content does not force users to stay and browse more pages.
  • Users: The total amount of unique users who have visited a specific page or scrolled through your website.
  • Pageviews: The total amount of times a specific page of your website is viewed.
  • Unique page views: The combination of page views made by the same user during the same session. This provides information on the total number of specific pages of the sessions that were viewed.
  • Demography: Demographic data provide information on the ages, genders, and interests of its visitors. This data helps you see if your content is reaching your target audience.
  • Location: The geographical location of the users who visit the pages. This can help you create content that appeals to audiences in specific places.
  • Source / Medium: The channels that direct visitors to their pages. It is essential as this can help you create content to complement these channels or determine if they are worth following or not.
  • Mobile: The amount of users who visit your pages via their mobile devices. This provides information on the type of content you create (i.e., long format versus infographics, videos, or other short and easy-to-digest, easy-to-use formats for mobile devices).
  • These metrics allow you to compare performance directly. Alternatively, the use of a tool like SEMrush can provide simple and direct segmentation across subdomains (such as /blog/posts and so on). 

Who Interacts With The Content?

After all, it is a term used to describe how a user interacts with their content on web pages, social networks, and email campaigns. However, if you just started with content marketing, you will be surprised to learn that Google Analytics tracks a wide range of user actions, allowing you to measure and compare easily.

Measuring gives you insight into how your audience is interacting with your content and how much time you are paying attention to. Understanding metrics can help you build a relationship with your audience, increasing brand authority, and brand loyalty. Those who stay to read an article are more likely to return than those who have just read the headline and do a quick review.

At the end of the day, it is up to you to determine if your content marketing strategy is worth your time and investment. That said, it is difficult to argue against consistent results and a marketing strategy that builds on your existing experience.