Tiffany & Co. Takes On Donald Trump

The jewellery giant took out a full page in the New York Times to challenge the President's climate change policy.

Today, Tiffany &amp; Co. dedicated its New York Times ad to taking on Donald Trump. In it, the company asks him to "please keep the U.S. in the Paris Climate Agreement," as the "threat to our planet and to our children is too great".
In a statement to, Anisa Kamadoli Costa, chief sustainability officer of Tiffany &amp; Co., said, "As part of Tiffany &amp; Co.'s commitment to sustainability, we support the global movement to act on climate change.... Tiffany has long recognised the importance of protecting our fragile planet for future generations, and our aspiration is to leave behind a world that is as beautiful and abundant as the one we inherited." The company has had a daily advert in the upper corner of page A3 of the Times since 1896.
Trump recently delayed a decision to withdraw from the Paris Agreement, which asks participating countries to take actions like cutting greenhouse gas emissions so the global average temperature doesn't rise too much. However, during his campaign, Trump promised to "cancel" U.S. participation in the agreement.
Tiffany &amp; Co. repeated the message on the company's Facebook page, where some customers praised it while others said it was "not going to make me want to buy me a Tiffany key or heart necklace".