Not for them: Why aren’t teenagers applying for apprenticeships?


There have been several surveys of employers on apprenticeships, and even a poll of teachers. There has been very little exploration, however, of school-leaver attitudes. This session is an attempt to help remedy that oversight and help attendees understand what is stopping sixth-formers from considering apprenticeships as a valid career path. Mark will share exclusive research findings and reveal what youngsters think of apprenticeships, whether they know they are available, what is stopping them from applying, what would convince more of them to apply, and the role schools and teachers can play in increasing their appeal.
