Fundraising 101: Establish That PMF (Product Market Fit)

Fundraising Tip: Establish your PMF (Product Market Fit) before starting / launching any business! This means someone other than your mum would buy your product. While you don't need an entire slide or pitch time dedicated to this, you can integrate a mention into your market, traction, or personal story (ie. there's a reason you see this as a viable business).⠀

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