UBM acquires two healthcare events in LATAM

Global B2B event organizer, UBM, has expanded its healthcare event portfolio with the acquisition of ExpoMed from LIVEMED in Mexico and Live Healthcare in Brazil from founders Dr. Vitor Assentuno and Dr. Raphael Gordilho.

Through these new acquisitions, UBM continues to grow its portfolio of healthcare events and further expands its position as a leading organizer in the Latin America healthcare sector.

“Healthcare is a strategic vertical for UBM Americas, particularly in Mexico and Brazil, where public and private healthcare spending and service markets are growing rapidly,” explained Scott Schulman, CEO of UBM Americas.

He continued, “With ExpoMed’s leading position in Mexico and Live Healthcare’s complementary fit with UBM Brazil’s existing Hospitalar event, we are confident that these two bolt-on acquisitions will greatly contribute to the long-term growth of our healthcare portfolio –  and our position as a leader in the Latin America healthcare market.”

As Mexico’s leading annual healthcare exhibition, ExpoMed is known for connecting vendors of medical equipment to buyers and executives from private and public hospitals, clinics and distributors. Held each June in Mexico City, the show is considered the must-attend healthcare event in Mexico. The most recent edition of ExpoMed took place June 6-8 at the World Trade Center Mexico City, where it drew in more than 8,000 buyers and 342 exhibition companies spanning a more than 44,000 square foot showfloor.