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101 Wall

Marketed by Corcoran Sunshine, 101 Wall is a residential tower in New York City’s Financial District. Looking for a refresh to its existing website, we worked with the team to update the website to better represent the desired brand message. We created a larger focus on its famed designer, Piet Boon, while integrating new photography. Additionally, we created a new digital marketing campaign that reflected the sophistication of the building, the designs by Piet Boon, and the many amenities inside.