The best supermarket chocolate for your money

By Jane de Graaff|

These blocks are half the price but not the flavour.

This is none for all the chocoholics out there (nothing to be ashamed of). It's a look at the best chocolate available in supermarkets when you go beyond the name brands that seem to dominate the shelves.

9Honey's Jo Abi dropped by the Today show this morning to walk hosts Karl Stefanovic and Lisa Wilkinson through the chocolates that are half the price of the big brands, but hold their own in the flavour stakes.

Check out the video above to find out who rated best... and what it is that gives them top marks. 

Taking a look at the store's own brand chocolates the hosts compared the prices and flavours of Woolworths, Coles, Aldi and Ikea block chocolate, and not only do they all rate really well for price, they actually taste pretty darn good too. Surprised? Good.

At around half the price of some name brand chocolates they each had their own positive points, including Coles offering a Belgian range to rival some of the best, but there was also a clear winner when it comes to taste, and it turns out Lisa is a big fan.

"This is a favourite of mine," says Lisa of the top pick brand, Aldi. And she's onto a good thing because it's well documented that Aldi has some of the best chocolate available in supermarkets, and they also came out on top in a pre-Christmas Today taste test late last year.

WATCH: Christmas supermarket taste test

The reason for this is actually pretty simple, typically the Aldi bars have a lower sugar content and higher cocoa butter content in them than other chocolates on the market, meaning that your palate isn't overwhelmed by a hit of sweetness and is therefore better able to detect the creaminess of the chocolate, creating a better overall mouth-feel and taste. But science rationale aside, not matter what the reason for the flavours, Aldi certainly have vocal fans of their chocolate range.
It is around 10c-15c more expensive than the other supermarket brands, but for our money at 9Kitchen, that sure is 10c well spent. And we'd happily eat a whole block just to prove it.

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