A delightful and insightful short documentary about the groundbreaking advertising campaign DDB created for Volkswagen, universally acknowledged to be the greatest and most influential of all time. At the time simplicity was the key, but this is why these ads are still so modern!

This is a film by British filmmaker Joe Marcantonio. His father Alfredo was the advertising manager of VW in the seventies and in 1982, he co-authored the book with the same title.