The Color Connection

If you are an avid HGTV viewer or have ever contemplated what color to paint a room, you might be familiar with the theory that color affects mood.  For example, green and blue are colors that soothe and so are often used in spas, bedrooms and medical facilities.  Red and orange encourage appetite and are great for dining rooms (unless you’re on a diet).  But have you ever thought to apply this same color theory to your wardrobe?  The colors you wear can have an effect on the people you meet physiologically and via association.  For example, what do you think when you see the color neon orange?  For most people it means, "ATTENTION! " the physiological response,  and  "road construction", the association.  (For some of us there is also a secondary 80's reference, but that's another story.)  Here are a few tips on how to use color to your advantage to communicate the message you want.

You will respect my authoritah!  To convey authority and strength choose a structured suit in a dark color like navy, black or charcoal grey. 

For a softer, more approachable appeal, choose light grey or tan

Bright and Center  Red, Orange, Yellow and Purple are energetic colors that leave an impression.  To impart a memorable message of positive energy incorporate these colors in your look in small doses… they can be too much of a good thing.

The muted versions of these colors, Pink, Peach, Light Yellow and Lilac respectively, are relaxing and nurturing colors. 

No Affiliation Steer clear of color combinations that have definite associations in people’s minds since this will distract from your desired focus… you. 

Examples:  Green + Red = Christmas;  Orange + Black = Halloween

Use other color associations to your advantage.  For example:

Blue = stable, loyal, trustworthy

Purple = luxurious, wise, creative

Orange = warm, enthusiastic, energetic

You Look a Little Green The color worn closest to your face will reflect onto your skin, so it’s important to choose colors that are complimentary to your skin tone.  Choosing the right color can actually make you look healthier and younger.  The wrong color can have the exact opposite effect.  As a general rule I would recommend staying away from a lot of green next to the face.

Playing it Safe When all else fails and you need a sure thing, go with cornflower blue.  It looks great on just about everyone and has all the stability of blue but the energy of a bright color.