Yahoo Yahoo: Nigerian Brands & Their Celebrities Ambassadors

The ongoing conversations about Yahoo Yahoo has kept me pondering a lot of things.

It all started with Simi telling ‘yahoo guys’ to stay away from her works and her concert. She basically was imploring the youths to do better and shun illegal ways of making money.

Good thing yeah? I mean, we all need to do our part for Nigeria.

Apparently, that did not go down well with a lot of people. People, male and females, bashed her, said her husband was a former ‘yahoo boy’, who made her judge and all. To say I was surprised was an understatement.

As if that was not enough, a NairaMarley of Issa Goal fame came with his own.

If you know about slavery, you will know Yahoo is not a crime

*rolls eyes* like can this be happening truly?

And then on, all our celebs started dropping their inputs. Nigeria’s no1 or is it no 2 even said ‘Nobody holy’

I think we are in serious trouble and there is nobody to tell us.

Why am I writing this and how does it relate to brands, ads and the likes?

Gbemi OO called out brands and asked them to do the needful by dropping artistes who in one way or the other support cyber crime. I support this stance

I also believe a brand can actually run an emotive campaign around cyber crime that will actually relate with people. A campaign that will speak to our patriotic spirits, something that will ‘ginger’ people to say no to crime of any type.

Can we have this?
Brand Managers???

Tega Edwin-Ajogun

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