How to Calculate the ROI of Customer Nurturing

Measuring your customer nurturing efforts is critical to your success. But many marketers need guidance on how to move away from traditional vanity metrics and toward metrics that help them tie their customer nurturing efforts closely to moving customers through their buying journey.

Download this ebook to learn about the metrics that you can use to track the impact of your customer nurturing efforts, including common email metrics and advanced metrics such as engagement and revenue impact.