Jory Des Jardins

the-scale-collective0697"At first the whole blogging world was very male dominated, so the whole impetus behind starting Blogher, was that we were women, we knew our audience. It turned out to be a big advantage to know what women wanted and how they were using blogging and using the internet. Being a woman turned out pretty good for me." - Jory Des Jardins is the co-founder of Blogher and the co-founder of Virago, a stategic advisory firm for female entrepreneurs.