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Wednesday, January 8, 2014

3 Ways to Plan What You're Going to Do... Then Actually Do It!



1. Refining the brand message 

Integrated marketing campaigns focus around building brand recognition. We talked a lot about maintaining consistency in your branding yesterday. 

Once you've established a professional brand, you can go even further: Take, for example, Apple. When someone views the Apple logo, they don't mistake it for an actual drawing of the fruit. They see the company associated with it and the crisp and clean nature of the technology it creates. The same goes for the Nike swoosh and the slogan "Just Do It." The logo actually inspires people to go out for a run. These brands have been immensely successful in determining their company message and sending it out uniformly across all channels.


For more help on this take a look at our tips for creating a top-notch business mission statement for your business.

2. Taking the message to the street


Then, when they see a second ad on a bus while driving to work, they'll think, "Oh yeah, I've heard of those guys!" If the different ads had completely different messages, the odds of that prospect making the connection would be much smaller. For smaller and newer companies, this can be deadly.

3. Bring everything back

As you develop your message and the ads you want to use, remember to bring everything back to your website. This is very important. For most companies, their website is a central point for attracting and engaging customers. This means that all advertising should work at steering people toward that site.

Your website should provide the following details... Click any of the links in the bullets to see how we put this together on the Plum Grove site:

Customers like things easy, though. Make sure your online ads provide a clear link that's easy, appealing, and straightforward. If customers have to look for it, chances are they won't. This part can be a bit more challenging with paper advertising, since few people are going to remember a long web address.

To help these customers, consider adding a QR code or a simplified URL (<< We've linked to some of our favorite free sites!) Also try to keep the website address as catchy and easy to remember as possible.


The best part is it's never too late... The new year offers a perfect opportunity to get started with a bang by putting these marketing strategies to work for you. Let us know if you have questions about how to complete your "3-Step Marketing Program" and get the ball rolling.

Have a Happy Wednesday,

Peter "The Printer" Lineal
Plum Grove
2160 Stonington Avenue
Hoffman Estates, IL 60169
Ph: 847.882.4020 Ext: 133

Printing, Marketing & Promotional Products with Powerful Execution.

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