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Influencer Marketing: Helping Consumers Making the Right Purchasing Decisions

Businesses have evolved from traditional type to modern and digital business industries. The marketing strategies in the past most likely used the classical marketing methods such as billboards, brochures, or word-of-mouth methods while the recent ones already utilize the power of the World Wide Web.

These days, plenty of men and women are using the web to obtain information about things that they want to purchase. Among the most popular ones are the different kinds of social media platforms like Facebook, Twitter, and Instagram. Because of this, it would truly be advantageous if a business would utilize these web-based tools or systems for their marketing and advertising campaigns.

Overview of Influencer Marketing

Influencer or influence marketing is a marketing strategy that is valuable if you want to thrive in the modern-day business. It is actually a marketing approach which makes use of the power of influence through individuals in order to spread the existence of your business, disseminate information for prospect clients, and eventually obtain revenues. Based on a particular survey conducted by a specific company, “millennial clients” purchase items after knowing or hearing from people who are highly influential for them. Basically, that survey shows how powerful influencer marketing can be.

Description of an Influencer

Influencers are people who may be able to influence the customers’ buying decision due to its long-formed credibility. However, anyone should take note that the influencers are not just marketing tools but social individuals who have established relationships with many people over the web in different ways.

Who are the Influencers?

Influencers basically have two categories, the macro influencers and micro influencers. Macro influencers are individuals with at least 100,000 followers in a social media platform like the famous celebrities although some online personalities have started with few followers until they became macro influencers in a short span of time. The desirable feature about these influencers is they can actually reach quite a lot of people worldwide and the genuine sense of professionalism.

In contrast, micro influencers are people at least 1000 but not more than 100,000 followers. This type are basically starters, trying to get more actively engaging followers.

But the advantageous component of micro influencers lies on its affordability and the high possibility of reaching a new audience of different niches. Moreover, several companies may choose this influencer marketing option because of authentic, non-business-like approach.

So, which is which?

Basically, it should be based on multiple elements in the business. But whatever your decision is, having the influencer marketing could make a big difference in your business.

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