



Apps that engage become apps that are essential.



The app marketplace is crowded, and you’re under pressure to boost downloads, in-app conversions, and app store ratings. But your goal is bigger. You want to create apps that become more valuable over time, as they become a natural part of your customers’ and employees’ lives. To do that, you’ll need the tools to understand and engage audiences. Then you can create the apps that become essential and make a business impact.

Get analytical.

Adobe Analytics


To create an engaging app that will ultimately drive business, you want to first understand and measure your key performance indicators (KPIs). To do this, you need powerful analytics that not only give you a view of app activity, but also measure behavior at every step of the customer journey.






Turn insights into opportunities.








Make it personal.

Adobe Target






Adobe can help. With Target, it’s easy to try out two versions of a campaign with A/B testing to see which version or combination works the best. Deliver personalized experiences based on user actions, profiles, and location. You’ll be able to create the relevant experiences that increase conversions.



Reach customers where they want to be found.

Adobe Target


Orchestrate messages sent across mobile channels including push notifications, SMS, and email. Marketers will be able to acquire, analyze, and engage app users with 1:1 personalized experiences and messages across push, in-app, app messaging channels.




Adobe can help. With Adobe Campaign, you can create campaigns that are personalized and automated to reach your customer in the most appropriate channel. Your integrated customer profile within the solution shows you a customer’s history and preferences, and then Campaign helps you design, orchestrate, and automate the right cross-channel campaign and measure its success.



Apps get better and better. With one integrated solution.

Why Adobe?




Why Adobe.