TAURUS (April 20-May 20) It is not enough to be merely price conscious when shopping; it is imperative you are quality conscious as well. You won't be content with the merchandise if either is missing.

GEMINI (May 21-June 20) Although it might prove to be far harder than it should be to please someone with whom you will have to deal, give it everything you've got anyway. If you succeed, it'll pay off in spades.

CANCER (June 21-July 22) Unless you have a clear-cut understanding with co-workers as to who does what, there is a good chance it will be you who ends up doing all of the unpleasant tasks they don't want to handle.

LEO (July 23-Aug. 22) Circumstances beyond your control could force you to socialize with someone you've gone out of your way to ignore. In order to keep the peace, make the most of it anyway.

VIRGO (Aug. 23-Sept. 22) There is a good chance a goal you are trying to achieve, in reality, is not as difficult to reach as you've lead yourself to believe. Don't allow negative thoughts to hamper your abilities.

LIBRA (Sept. 23-Oct. 23) If you have any hope at all of promoting a personal interest, you will have to use the soft sell. Others will resent any type of intimidation or coercing to get them to consent.

SCORPIO (Oct. 24-Nov. 22) Tone down and modify your material desires. Don't just look for what's in it for you or how much you can gain; make it a point to give the other guy a fair shake as well.

SAGITTARIUS (Nov. 23-Dec. 21) Try not to dramatize or overreact to a close companion's actions that might displease you. If you display outrage or anger of any kind, chances are it will only make matters worse.

CAPRICORN (Dec. 22-Jan. 19) Your workload could end up being a bit heavier than usual, but it behooves you not to make a scene if most of the things with which you're saddled are what others failed to do.

AQUARIUS (Jan. 20-Feb. 19) An associate who is constantly in conflict with others isn't apt to be converted, no matter how hard you try to teach him or her better ways to handle life. This person will only turn on you.

PISCES (Feb. 20-March 20) A competitive career situation could be even more combative than usual, but don't react in kind. You can keep a cool head if you stay out of the kitchen where all the heat is.

ARIES (March 21-April 19) Should you have a disagreement with someone who is important to you, be smart and let this person believe his or her points are well-taken. Winning an argument could lose you a friend.