How to Excite Your Customers or Clients

What Excites Your Visitors?

Have you gone zip lining, watersliding, roller coaster riding, white water rafting, mountain biking, or some similar adventure activity?  I’ll bet you had fun.

We all love thrill of feeling good — of experiencing something fresh, novel, unexpected, interesting, and elevating. That’s why adventure is so popular now. And it’s something all marketers should use instinctively in marketing to surprise and delight customers.

Excitement is a big part of the experience and reward. Research shows experiences involving excitement activate their brain and produce chemical changes — producing endorphin, oxytocin, serotonin, and dopamine.

Your customers/clients are no different. What makes them feel good, less bored, even excited and sets the stage for a purchase?  You have to discover it.

Customers are Bored — Give Them Some Excitement!

Fallsview Casino is a great believer in excitement. It’s the core of their marketing campaigns and their videos contain unexpected luck, novel scenes, funny moments, and each video conveys surprising experiences. Most scenes are not at a casino, but about a break in customer’s regular everyday life.



AI Analytics Can Help You Discover It

One of the big benefits of AI marketing solutions are the analytics capabilities. The focus is on discovering what each customer wants and is excited about. If they’re excited about buying a house, then you can find out what it is specifically they desire in that dream and in the home itself.

AI software is all about the whole process of improving sales is all about finding and delivering a perpetually better experience (feeling comfortable, confident, positive, focused and driven to satisfaction).


Most companies have no customer engagement or content engagement strategy and customer experience is becoming the most important factor in sales success and customer loyalty.

How To Excite Your Customers


If you’re a Realtor, you can for instance, present your listings in interesting new ways, take very inviting photos and videos, do a video to show how excited you are about the listing, invite them for a coffee and snack at an open house, explain how the neighborhood will be good for them, show how prices are rising and how the property is a much desired gem, and how speaking with you is a valuable experience to help them improve their house hunt.

House hunters are excited about a vision of their dream home. If AI marketing software can help you discover what that dream home looks like, sound like, and why they want it, you can position your value proposition expertly.


This conflict is what most web marketing managers are struggling with. The only solution is personalization through AI.

9 Ways to Learn What Excites



Testing, Testing, 1, 2, 3

I’m a big believer in testing because you must find out what excites your customer. If you don’t, everything else you’re doing will be ineffective.  The AI analytics solution can discover all the marketing kpi’s you set it to find.  Faster testing means better data, and learning opportunities.  AI then delivers a personalized experience to each visitor. AI is a learning machine that trains you.


Make Them Feel Good

If you layout your new content and value offer on a foundation of feeling good excitement, you’ll find even your mediocre products are flying off the shelf.  People spend a lot of time polishing their own brand image, yet it doesn’t  provide the big feel good lift they think it does.  It’s not about you, it’s about the customer experience.





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