Kochava and Cuebiq partner to help advertisers tie app installs to OOH ads

David Murphy
The solution aims to help marketers tie app installs to OOH ad exposure

Kochava, which provides real-time data solutions for mobile and connected devices, has announced a partnership with consumer insights and measurement company Cuebiq to combine Cuebiq’s location intelligence with Kochava’s install data to improve attribution for out of home (OOH) advertisers. The partnership is intended to enable app marketers to accurately tie app installs to exposure to OOH ads by combining attribution with precise location and dwell time data.

“By connecting the devices that physically passed a billboard within a specific time range, and comparing device location with those devices that installed within a set time frame, we can fairly accredit an app install to an OOH ad,” said Kochava CEO, Charles Manning. “Our partnership with Cuebiq provides accurate install time measurement for marketers to better understand how their out-of-home media is performing.”

Cuebiq follows a future-proof privacy approach, in which users can opt in or opt out of data sharing on their devices. Additionally, Cuebiq only collects first party data. Kochava customers can begin leveraging the Cuebiq partnership today.