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The Soccer Mom Myth- Softcover


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by Michele Miller and Holly Buchanan

The room was a marketers dream, filled with educated, savvy women with money and the urge to spend it. Holly asked a pointed question: How many of you in the room consider yourself a Soccer Mom? The silence reached a crescendo and nary a hand rose.


What s going on here? Why aren't more women identifying themselves as Soccer Moms? Come on, there's nothing wrong with being a Soccer Mom, right? Right?


It s time for a wake-up call about who todays female consumer really is, how she really thinks, and why she really buys both online and offline. Prepare to kick the Soccer Mom myth to the sidelines, and learn how to market to women in a way that translates into more customers, AND bigger profit.

232 page softcover

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The Soccer Mom Myth: Marketing to Women Book By Michele Miller & Holly Buchanan
  • The Soccer Mom Myth: Marketing to Women Book By Michele Miller & Holly Buchanan

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