2 Jeffrey Gitomer Resources for Jobs Seekers & Entrepreneurs


1. Newsletter: Sales Caffeine




B. You will build business friendships and relationships



Answer is here



  • How to give value constantly without asking for anything in return
  • How to become a go-to resource of value
  • How to research before networking
  • Understanding networking etiquette for different networking groups
  • What networking is NOT
  • Where to find the best resources to network
  • How to assess your networking efforts
  • How to stay connected and relevant in today’s networking environment

Realtor’s Video Tool: Monkeysee.com How To Library For Exposure


FoxBusiness.com published this deansguide article 10-31-08


Monkeysee.com Features




Monkeysee.com Benefits

1. Huge Library: Great informational videos for your education



4. Traffic: Monkeysee.com has huge traffic numbers and would provide you with networking and exposure opportunities

Realtors Branding Guide


2. Exposure: If your video is chosen you will have the opportunity to gain wide spread exposure to your message and your business. Monkeysee.com’s Alexa ranking is 24,545 worldwide and 6,736 U.S. which translates to huge traffic numbers


Realtor’s Demographics Tool: iCityData.com US City Statistic Machine




What is icitydata’s value


How Does it Work?

You can search for city information categories:

1. Demographics

2. Social

3. Economic

4. housing

5. Zip codes

6. Area Codes

7. City Maps

Realtor Tip: City Comparisons


Emily Chang’s eHub: Tool For Bloggers, Web 2.0 News

Emily Chang, MIT graduate, award-winning web and interaction designer, technology strategist and co-founder of Ideacodes, a design and web consultancy in San Francisco has a very cool tool for you to keep up with new applications at her blog: emilychang.com. This tool announces new Web 2.0 applications and provides a short description as well as reviews.


eHub is a listing within EmilyChang.com that is a stream of fresh news about the latest and greatest applications to come out of the minds of entrepreneurs. Why is this so important to bloggers?

1. Great content ideas provide constant information valuable to your readers

2. Great tools to help you in your business

3. Features and Reviews

4. Cutting edge and timely information on Web 2.0

5. Interviews with entrepreneurs and industry superstars


7. Tech Events and News

Example of Great Content

Project 10 to the 100th: According to the latest post on eHub this project is a very important event that anyone can become involved in:

“A call for ideas to change the world by helping as many people as possible. “Here’s how to join in. 1. Send us your idea by October 20th. 2. Voting on ideas begins on January 27th. We’ll post a selection of one hundred ideas and ask you, the public, to choose twenty semi-finalists. Then an advisory board will select up to five final ideas. 3. We’ll help bring these ideas to life. We’re committing $10 million to implement these projects, and our goal is to help as many people as possible. So remember, money may provide a jumpstart, but the idea is the thing.”

Follow Emily on twitter


Unigo.com: Student Content Driven Review Site Best Tool For Realtors and College Applicants

Students and parents looking for information on colleges, campus life, pictures of University grounds, reviews from unbiased sources, and everything wrapped up in one site search no more. Unigo.com is the answer to the propaganda machine that many Universities call blogs.

The majority of schools in America are clueless to the advantages of a blog for their school, Web 2.0 tools for their students and teachers, Web 2.0 as a business major or at least focus within a business major, or the value of student powered content for marketing purpose.

Filling a Need: Business Model Success


Realtor’s Tool


Unigo.com: Find, Review, Explore




Unconvinced? About Us Document:




Realtors “Measure” Your Success For An “Unfair Advantage”

FoxBusiness.com published this deansguide article on August 5, 2008

Guy Kawasaki talks about the differentiating factor in a business being that businesses “unfair advantage.” The one person, product, or service that nobody else in the niche or industry can duplicate or “touch.” This must be quantifiable and measurable in order to illustrate the true value to the market.

Lawyers measure their success, in many cases, through their percentage of wins in the courtroom. Professional baseball players measure their success through their batting average or wins. Chefs measure their success through restaurant reviews and Michelin stars.

Here Is The “Salesperson’s Problem

Unfortunately sales people often measure their success by pointing to their sales volume, innocuously siting vague buzzwords like “value add” and attempting to push the idea they are experts without providing any objective outside source for validation

Examples of “Old School Hard Sell” Measurement

When Realtors utilized their promo, marketing, or ad materials they often site the following “reasons” for consumers to blast down their doorway:

1. Sales Volume: Sales volume does not equate to salesmanship, customer service, or expert knowledge. Selling big volume can be, and has been in many cases, the product of nepotism, favoritism, smoking white hot markets, and the always present hard work

2. Top Producer: Brokerage top producer logo’s and marketing materials are an attempt to impress consumers by showing experience and effectiveness WITHOUT really showing anything of detailed substance

Top Producer “tags” are only relevant to a consumer if you can negotiate a great price to sell their home or help them buy a home. It is more relevant if you can show properties before they hit the market or warn the consumer about a problematic area

Differentiate Through Measurement?

1. Find Measurement: Find a stat that consumers can understand and appreciate. One that they find value in and believe is helpful to their needs

Differentiating Measurements

1. Sales Dollars Below Asking: Why not keep a running spreadsheet on sales dollars below asking? Or find a measurement that will describe your ability to negotiate and save your clients money

2. Go-To Source Before Market: Can you find great properties and offer a full list of properties no other agent can offer to consumers? Can you do this prior to the property coming on the MLS? Can you be perceived as a go-to source of information? How about a stat you keep of the number of properties you sold that were not on market as a method of showing your ability to bring more to the table?

3. Transaction Savings: Is their an affiliate relationship that you can leverage that brings dollar savings to your clients? If so can you total the dollar amount into an impressive measurement tool that shows how consumers benefit by doing business with you?

“Hyper Local” Blog Strategy Is Realtor’s #1 Weapon Of Mass Introduction

The following is a brief description and outline for Realtors to consider when formulating strategies for their blogging efforts, considering SEO tactics, and preparing an action plan for their next generation online marketing campaign.

What Is Hyper Local Content?

Hyper local content is content that describes a community’s characteristics, assets, and overall climate. It is a method of blogging that produces a wide variety of information about a community not restricted to real estate subjects.

Hyper Local Content Topic Examples

Schools; Political scene; Dining; Parks; Festivals; New businesses; Local businesses; Concerts; weather; community services; non profits, charities; local heros; historical buildings; WiFi access; coffee houses; public transportation; city planning; sports teams; where are they now segments; and the list goes on and on

How about this for hyper local content: Realtor John Harper’s brother Craig and friends jam for fun and profit

Why Is It Important?

1. Become an expert on your area

2. Perception as community go-to source of information

3. Search Engine Optimization on multiple topics provides exposure during multiple topic searches

What Does It Mean To Your Blog?

1. Never ending source of content

2. Well rounded content

3. Internal linking strategy

4. Multiple subjects provides multiple “Guest Contributors” possibilities

5. Opportunities to provide exposure to community businesses, citizens, and policies

Hyper Local Blogging “Superstars”

1. Teresa Boardman St.PaulRealestateblog.com

2. Kevin Boer 3oceansrealestate.com

3. John Harper theharperteam.com