Monday, July 30, 2018

Fox AI Predicts A Movie's Audience Based On Its Trailer

Hahahahaha! This is not going to end well for Fox. Seriously.

Researchers at 20th Century Fox have produced a deep learning system that can predict who will be most likely to watch a movie based on its trailer. Thanks to training that linked hundreds of trailers to movie attendance records, the AI can draw a connection between visual elements in trailers (such as colors, faces, landscapes and lighting) and the performance of a film for certain demographics.