Getting Started with Account-Based Advertising

In order to get started with Terminus's account-based advertising product, and with account-based marketing in general, there are a few steps you need to take to plan out and execute these initiatives efficiently and effectively. This guide will walk you through what you need to do to get the most out of the Terminus Engage product, and how implementing Terminus advertising campaigns in a thoughtful way will help you hit the ground running with account-based marketing.

Table of Contents: 

Before Getting Started: Assemble Your Team to Discuss ABM Goals and Strategies
Step 1: Identify Terminus Goals and Strategies
Step 2: Build the Target Audience
Step 3: Develop Messaging and Creative and Set Budget
Step 4: Create an Evaluation Plan and Identify Success Metrics
Step 5: Optimize Terminus Campaigns

Download the "How to Get Started with Terminus" guide below!

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