Spotify to Deliver Personalized Weekly Playlists

Every Monday morning from now on, Spotify will hit you with a new, two-hour "custom-made" playlist of fresh music.

Spotify is taking on Apple Music with weekly, customized recommendations.

Every Monday morning, Spotify will hit you with a new, two-hour "custom-made" playlist of fresh music. Dubbed Discover Weekly, the playlists will be based on your own listening habits, along with the jams similar fans are enjoying at the moment, "making your playlist completely unique and full of deep cuts and new discoveries," Spotify wrote in a blog post.

"It's like having your best friend make you a personalized mixtape every single week," the company said.

As your taste in music evolves, so too will the playlists. Spotify promised that "the more you listen, the better it gets."

The Discover Weekly playlist will be located at the top of your Playlists folder, across all of your devices. The feature is rolling out across all platforms today, so you should see your first Discover Weekly playlist soon if it's not there already. It will be refreshed with new songs every week, so be sure to save your favorites before the week is out.

"High Fidelity's Rob Gordon had it right — the making of a mixtape is a very subtle art," Spotify's VP of Product, Gustav Söderström, said in a statement. "That's why we created Discover Weekly. There's never been a simpler, more personalized way to discover music, with every playlist tuned just to you every single week."

In introducing Apple Music, Cupertino criticized rivals, like Spotify, that rely on algorithms to serve up music recommendations. Apple Music includes staff-curated playlists, in addition to live radio shows from popular DJs. For more, check out our comparison: Apple Music vs. Spotify: Which Is Best?