What Can Your Database Teach You?

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If I could change two things about B2B marketing, it would be that marketers would spend much more time truly analyzing their databases, and that they would talk to sales more often. If these two basic steps were followed, marketing would have a database that contains the people with whom sales actually talk to when nurturing and closing deals. They would also create better content for both sales and prospects. The result would be higher quality leads for sales.