What is customer experience?

Posts: 47
Joined: Wed Oct 28, 2015 10:24 am

What is customer experience?

#1 Postby priyankas » Thu Dec 21, 2017 1:10 pm

We often hear and toss around the term “customer experience,” but what exactly does it mean? Customer experience can include a lot of elements, but it really boils down to the perception the customer has of your brand. Even if you think your brand and customer experience is one thing, if the customer perceives it as something different, that is what the actual customer experience is. You may think you have high-quality products and a strong customer experience, but if a customer gets a broken product that isn’t fixed, their perception of your company as lower quality then becomes the reality.

Return to “Marketing Management”

Who is online

Users browsing this forum: No registered users and 4 guests