From the traditional outfit in the countryside…

Each ethnic minority owns their traditional outfits and, in Viet Nam, an outfit is not only an item of local folklore! In that way, don’t be surprised during your trips to rural areas to witness agricultural labor in highly colorful clothes or to some markets that look more like a carnival than a place for bargaining!


However, it is true that those outfits are not always of vibrant colors. It is then quite difficult to distinguish the traditional outfit from the city outfit. For example, men from the Muong and black H’Mong minorities wear indigo blue pants similar and hard to differentiate from the classics urban wear.


…replaced by modern outfits in the city!

EN3701leshabitsIn the cities, westernization brought quite its share of change. The Kinh people only rarely wear their traditional outfit, the Ao Dai. It is more and more reserved for special events, such as a wedding or an important reception. Made of silk, the Ao Dai is tailor-made and includes a fairly long pants (in order to wear high heels) and a long tunic, opened from the hips.


Whereas men can also wear the masculine Ao Dai, they more and more prefer what we call complet veston. It is the standard three-piece suit, declined in a wide range of colors.




Tailor-made cheaper than ready-to-wear!EN3702leshabits

The particularity of Viet Nam lies essentially on the fact that anybody can create their own clothing firm! All you need to do is go to a tailor shop with the fabrics you bought at the market (the choice of materials, colors and motives is extraordinary), and ask him to sew according to a catalogue, a model…or your drawings! Everything is tailor-made and the prices are unbeatable for a very decent quality.