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Social media remains the most talked about things these days. Many debates are going on
regarding the fact that social media is good or bad. There are many views available to us and it is
up to us to read and understand properly and reach a conclusion.

Importance of Social Media

Social media platforms help its users to connect, share and give information and content to
millions of others. The importance of social media cannot be ignored since it plays a very crucial
role in our lives today.

1. Building a brand: Quality content, products and services are easily accessible online today. You
can market your product online and build a brand.
2. Customer support: Before buying and product or service customers can read the reviews and
feedback and hence make a smart choice.
3. Social media is a great education tool.
4. Through the use of social media platforms you can connect with your target audience.
5. It is also a great way to access quality information.
6. Social media can help you to get the news and happenings in just a click.
7. Social media also helps you connect with friends, relatives and helps you make new friends as

Advantages of Social Media: Social media comes with a lot of advantages in fact we can owe a
substantial part of our society’s growth to social media. We have witnessed a blast of information
and content in last few years and cannot deny the power of social media in our lives. Social
media is widely used to create awareness for causes that are important for the society. Social
media can also help many noble causes run by NGOs and other social welfare societies. Social
media can also aid government in other agencies in spreading awareness and also fight crime.
For many businesses social media is strong tool for business promotion and marketing. Many
communities are built through social media platforms which are essential for our society’s growth.
Disadvantages of Social Media: Social media is considered as one of the most harmful elements
that we have in our lives these days. Wrong use can lead to bad conclusion. There are many
disadvantages of social media like:
1. Cyberbullying: many children have become the victims of cyberbullying that has caused them a
lot of harm.
2. Hacking: The loss of personal data that can lead to security issues. There are crimes like identity
theft and bank details theft that can harm any individual.
3. Addiction: Prolonged use of social media can lead to addiction in youth. Addiction causes to lose
focus of other important things like studying etc. People get so absorbed that they get cut off
from the society and harm their personal lives.
4. Scams: Many predators are looking for vulnerable users that they can scam and make profit off.
5. Relationship frauds: Honeytraps and MMS porn are the most caused frauds online. People are
lured in to relationships and love schemes and then they are cheated on.
6. Health issues: The excess use of social media can affect your physical and mental health in a big
way. People often complaint of becoming lazy, fat, itchy eyes, loss of vision and stress issues
after excessive use.
7. Loss of social and family life: Everyone busy on phone is one of the most common sites in a
family gathering nowadays.

Conclusion: We have millions of users around the world that use social media on day to day
basis. There is a mixed bag of reactions regarding it. It does have a lot of importance and
advantages but also brings with it some hazards also.