Rede Nossa

Contact Details

Clara Meyer Indicator Coordinator

Organisation Information

Mission statement: Rede Nossa São Paulo, nonpartisan and interreligious has the task of mobilizing various sectors of society to, in partnership with public and private institutions, build and commit to an agenda and a set of goals, articulate and promote actions aimed at a city São Paulo fair and sustainable.

Network Axes: The performance of Rede São São Paulo is based on 4 main axes:
Indicators and targets program: Select and organize the main indicators of quality of life for the region of each subprefecture and district. Maintain a database on exemplary urban sustainability initiatives.

Citizen follow up: Communicate and make available the evolution of quality of life indicators in each subprefecture and district. Systematically monitor the work of the City Council and monitor the Municipal Budget. Conduct annual surveys of the perception of the population about the various municipal actions in all the administrative regions of the city.

Citizen education: To carry out actions and campaigns aiming at the revaluation of the public space, the improvement of self-esteem and the feeling of belonging to the city.

Citizen mobilization: Encourage the incorporation of new leaders, companies and social organizations in the movement. Set up forums in the regions of all regions of São Paulo. Maintain portals and as effective communication channels. Generate exemplarity for other cities, states and regions of Brazil (Brazilian Social Network Network for Fair and Sustainable Cities).

The largest city in the southern hemisphere and 13th largest city in the world, Sao Paulo has a population of 12 million people and is surrounded by a large metropolitan region with a population of around 20 million. It’s a very diverse city with large immigrant populations from outside of South America. There is stark inequality in the city with wealth concentrated in the centre and poverty on the periphery. In the regions access to decent housing, education, transport and health care is oppressively difficult. Founded in 2007, it is a massive city network connected to over 700 organisations. Organisational engagement occurs at different levels there are:
Council members (approx 30)
Working groups (of varying number with varying size, some as many as 20 people)
Event attendees
Digital engagers (social media, email list)
Partners/funders (who may be beyond the city, like Ford Foundation or Open Society or locally based companies)
Data driven, information spreading process for developing campaigns.
For instance, in a given month Rede Nossa identified an issue, like work, and the team do data collection on that issue identifying the state of play and perceptions. This collection is done by staff. Then it is compiled into a research report that is used to present the data to the general public at a central event. Rede Nossa has a profile that means the issue generates significant media attention. It is also broadcast through the website, event list and on a radio program (CBN). Rede Nossa also works with journalists in the city’s sub-regions to project the information campaign at a local scale.

Parallel to the civil society data gathering, the City Hall’s also collect and measure behaviour based on indicators. This is the Network of Sustainable Cities Program.

Sometimes Rede Nossa engages in campaigns around its issues, for instance on the “Day without Cars” where there was a mobilisation to raise awareness of the issue of transportation and mobility. The primary goal of the mobilisation was awareness raising (for instance people would engage passers by in conversation about the action
The network has also successfully developed a citizen participation process in government around the setting of targets to improve public policy in the city. There is a process where the Mayor presents draft policy targets that are then reviewed by citizens and revised by the Mayor. It was the first city to win this in Brazil and it now operates as a program in many cities in Brazil.
There are two phenomenon of note - a central core of staff and infrastructure and a mobilisation capacity that is both online and offline.
Rede Nossa engages people in the activities of public life - including monitory practices (primarily data gathering), consultation strategies, digital awareness raising and participation, and some offline mobilisation (at events and (limited) collective action.


Brazil Sao Paulo

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