UK Banking: Consumer Preferences Across Generations

There’s a big difference between what university students and pensioners want from their banks.

In this report, we’ll examine generational preferences to answer the following questions:

  • What can traditional and challenger banks do to help customers manage their money online while self isolating?
  • What makes 25-34-year-olds want to switch bank? How does that differ to those who are 55+?
  • Could the Covid-19 pandemic mean that the ways we interact with our banks are changed forever?

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