Trade Marketing Manager

Job Title: Trade Marketing Manager
Contract Type: Permanent
Location: Kuala Lumpur, Malaysia
Industry: Sales & Marketing
Salary: RM8000 - RM12000 per month
Reference: JN -122019-446675
Contact Name: Penny Chong
Contact Email:
Job Published: December 27, 2019 14:42

Job description

Main Job Responsibilities
* Responsible for local brand development and selling to our partners who then sell to end consumers.
* The role covers both GT & MT channels.
* Develop marketing/ promotions strategies aligned with the brand strategy
* Act as the key liaison between product development and buyers
* Cultivate programs to ensure targeted sell out to consumers
* Monitor and supervise execution of promotions in the trade.
* Lead the development of the channel & category plan for assigned channels:

  1. Develop customer & shopper insights for assigned channels. Translate insights into business building opportunities within specific customers, channels
  2. Build account, channel specific trade plans to align with total trade category plan to deliver category, brand objectives
  3. Identify trade spend opportunities and allocate funds for each sector while analysing risks
  4. Match brand objectives with customer, market needs. Work with field sales team to ensure excellence in in-store activation.

* Work out monthly rolling forecast for assigned channels:

  1. Prepare promotion sell-out volume with attention to market intelligence information
  2. Prepare input for brand and build incremental sales volume.

* Co-work with marketing team in launch, re-launch and consumer promotion activities:

  1. Provide input for marketing to build budget, scheme and communication plans
  2. Allocate promotion volume to channel, customers in charge
  3. Work out the brief for BTL agencies and sales team
  4. In charge of in-store POSM design, briefing POSM, Activation team for production and installation in store.

* Develop and execute all channel & category, schematic shopper promotions:

  1. Lead scheme proposal and execution
  2. Lead the communication to internal and external stakeholders on the scheme
  3. Follow up with POSM production gift sourcing and delivery to stores OTIF
  4. Conduct ROI and post-promotion evaluation.
