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Freedom in Five Minutes

Feb 7, 2020

Are you willing to step out of your comfort zone just to improve on something that you want? 

Everybody might say that they want change but few are actually willing. We don't do it unless we want to or unless something in our life prompts us.

In this episode, understand the great margin between knowing how to change from truly wanting to change. 


Automated Transcript Below:

Dean Soto 0:00
Hey, this is Dean Soto, founder of freedom in five and Pro, and we're here again with another freedom in five minutes episode.

Today's topic is this, people say they want change, but do they really mean it? That and more coming up.

What is up guys? How's it going? Oh man, another great day, another great day to be alive. Another great day for the freedom in five minutes podcast and I'm going up the hill and I'm seeing my chickens. Chickens what are you doing outside the fence? You going out of here guys, get back inside the fence. Let's go. Let's go. So, had a really amazing thing happen couple of days ago. So one of my, one of my customers really, there, they are a really cool software service that is in a billion dollar industry and they use our virtual systems architects to help people in their industry to, to grow massively very quickly and so, so I'm going uphill so I'm going to be all winded and so it's, it's it's interesting because the, I, I’m looking at my chickens I'm getting all you know flustered. Chickens you’re making me flustered girls but uh yeah, it's interesting because out of the blue, they posted on Facebook how amazing our services and how it's really transformed their business. And so they referred like literally like 30 people to us. And which was really cool. And so I got about 30 emails from people. 30 emails that were referrals, who all said, oh my gosh, you know, these guys, you know, obviously they're amazing. They, they're one of the top people in this Facebook group. They're, you know, they're doing millions of dollars and yada yada, yada. They've been in Ink Magazine, and I think it's Forbes. And, and so they're like, yeah, we'd love to, you know, schedule a time to, to talk right? Well, out of the 30, guess how many signed up or not signed up, how many actually took the time to schedule a call? Because it's not it's not exactly the easiest to just schedule a call. I actually try as I, so out of 20, so 20, so 20 of them, I used one questionnaire, 10 of them, I used another questionnaire, the first, the first questionnaire, the former questionnaire was a much bigger, much more questions. A lot more questions I should say. The, and the other one was a lot less questions and out of the 30 guess how many actually signed up to schedule a talk to see if they are a good fit?

Probably you’re thinking 15, 20. Four, four people scheduled and I even had one person literally just canceled this morning their scheduled call. Now, am I hurt? Am I like, oh my gosh, how dare they, how dare they cancel? How dare they. No, partially because the whole, the, the, the, what's it called the form is meant to weed out a lot of people but in the decade plus of doing this, I've definitely realized that people say they want change, myself include, myself included. People say they want change but more often than not, are they willing to, to actually do it? No, and so for, even with, even with customers, existing customers sometimes it is very difficult to get them to even spend five minutes because it's five minutes a day, right? Five minutes a day and you can literally transform your business, grow your business, quadruple your business I've seen in 30 days, maybe even 60 days depending on your industry by spending five minutes a day. But a lot of people, myself included, are comfortable doing things the way they are doing it. And it might be painful, it might, it might be something that's unhealthy for their relationship for their, for their actual physical health, for their spiritual health, for their business. They might even be losing money because of this thing or losing a ton of time because of whatever it might be, but they're comfortable with it. I see this in the restaurant industry. You know, Paul is my business partner. And he's in the restaurant industry. And I'm like, dude, you guys are archaic. I cannot believe, honestly cannot believe at when I look at what some of the things you guys do, why you still do it this way and it keeps your margins so, so razor thin. I don't know why anybody would want even be in the food service industry. And so, and so when you look at why people do what they do, a lot of the times, a lot of the times they say they want to change, but they get some kind of fulfillment out of the, the thing that they're doing that they say they actually don't want to do. There is some kind of fulfillment. There's something that makes them feel, you know workaholics do this all the time, something that makes them feel important. Something that makes them needed. Something that makes them feel, feel, feel as though things are getting done. This is my, myself included. So what I do, my habit, I can tell you right now, my habit is, because my business is so systemized and for the most part automated, 99% of it, I will have it but so my habit is I will start looking for different business opportunities to start, right? It might be some kind of affiliate marketing thing. It might be this or might be that. Well it, it can be a whole host of things. But I will go and try and try and start a whole new business for whatever reason. And what usually happens, wasted time, wasted time. But, that wasted time what I think is actually wasted time is an indicator that something is not being that, that is, that, that's my comfort zone, is starting new things. Trying to find that, that next sense of security, right? Rather than focusing, sitting and focusing on what is actually working and growing, right? So I have to be, it is actually hard for me to stop with the new business opportunities, but whenever I do, that's when the change happens. That's when the big stuff happens. That's when, when I see massive growth, the growth in my business. So why is this important? You are comfortable doing things that aren't necessarily the best for you. You have habits, I have habits, we all have habits of thinking that this is the way it's supposed to be. This is what's going to make me money. This is what's going to improve my love life. This is what's going to improve my family life. This is what's going to improve my spirituality. And when we see something that's not working, we say, oh, yeah, gosh, I want to change that so badly. And it's like the rubber band effect, right? You stretch a rubber band, whack, it goes right back to where you were sometimes even worse than where you were. So often, this is why people pay for high value coaching. This is why people pay for, pay me 10s of thousands of dollars to automate their business because it forces them. Once they paid, there's no turning back, right? I mean, they can do that, they can start and refuse to do what I say and waste all that money, or they can actually do it. But there's no turning back, right? It’s why people pay for stuff like this because they know that they're not going to do it unless they feel some kind of they, they put their all, their chips all in, right? So what are you doing right now? What are you doing right now that's purely out of comfort? Maybe it's onboarding clients, maybe you're, maybe you are doing sales. And you're, you're the one scheduling workshops, or you're the one calling leads, or you're the one doing developing the lead lists. When you don't have to. Some of our clients come from simply cold emails that are built off of lead lists that are built by virtual systems architects from Pro Sulum, Where none, where none of this stuff was done by me.

What are you doing right now? What are you doing right now that's purely, because that's the way everyone does it. That's the way we've always done it. I want you to just look at what you're doing right now and see that, and, and, and see what you're doing and know that there is a better way. That is why it's so nice when you work with people who are outside of your industry. One of the worst things you can do is have people in your industry consult you because they're used to the same thing too.
So, what are you doing right now that's purely out of comfort. Just see what it is so you have the information and now you can start making the decision to do something about it.

So this is Dean Soto, freedom in five, go check that out. There's, there's process, process scorecard there, masterclass and if you want a virtual systems architect, someone who you can literally no joke, literally spend five minutes a day, showing them something, they'll document the whole thing and then they'll do it. So you never have to do it again. You can literally transform your business in 30 to 60 days into something magical. If you've, that sounds amazing to you, go to Pro and schedule a call with me or one of my team and we'll make it happen. But until then, this is Dean Soto with the freedom in five minutes podcast and I will catch you in the next episode.