I'm a London based UI / UX designer with a passion for building engaging and enjoyable experiences across websites, applications and mobile.

Where you live? London for the last 5 years, but was born in Timișoara, Romania.

What you love doing (when not at work)? I travel (a lot), tinker with stock photography, experiment with coffee, prepare for my first full marathon, cook, take photos of what I cooked before it gets cold, and spend time with my lovely girlfriend.

What you do (professionally)? I’m a designer at heart — I sketch, design, sometimes code, measure and optimise UIs to achieve business goals and to make customers fall in love with your product.

What makes you good at it (background / skills / traits)? Curiosity, and a passion for problem solving. I am an advocate for a proper user experience, structured design and extremely detailed execution.

Why do you do it for Lean Labs? It’s a combination of mojo, dedicated people, great set of skills, and exciting projects

Role Models Dieter Rams, Jason Fried

Influential Books Thinking Fast and Slow by Daniel Kahneman, Rework by Jason Fried