Privacy Policy

We are committed to protecting your privacy during your visits to Veganuary websites and recognise our responsibility to keep the information you provide to us confidential at all times.


If you have any questions or requests concerning how we store or use your personal information, please contact us at [email protected].

What information do we collect about you?

We also collect information you provide directly, such as your contact details, gender and current diet if you complete the Veganuary pledge registration form, or your donation details and Gift Aid declaration if you make a financial contribution.

In addition, we collect information on your preferences and interests.

Finally, social media activity plays a crucial role in achieving Veganuary’s vision and so we may collect social media information, such as information provided by your Facebook profile.

Why do we collect this information?


Other information is collected so that we can provide you with resources, marketing or a service you have requested. For example, if you register for the Veganuary pledge we need your name and email address in order to send you support resources and details of special offers from our corporate sponsors. We also email you other marketing material, such as fundraising appeals. These emails are administered with your explicit consent.

Details such as age group, current diet and social media information (among others) are collected to help us monitor trends in Veganuary participation, build profiles of our supporters, understand your needs, personalise our communications, improve our products and services, and attract more support – all of which enable us to make a bigger impact for animals.

Finally, we collect information to process donations and sales, to claim Gift Aid, for internal record keeping, and so that we can follow up with you as part of our supporter care procedures.

How do we collect information about you?

A ‚cookie‘ is a file that a website stores on your computer which enables the website to collect information, so that it can remember your preferences and actions at a later time. Have a look at our cookies policy for details on the cookies Veganuary uses and how you can delete them if you wish.

What information do we collect about you? and Why do we collect this information? provide more detail on our use of online forms.


Occasionally, we may even collect information from publically available sources, such as corporate websites or Companies House (see What do we do with your information?).

What do we do with your information?


We use your information to create email lists and telephone lists so that we can carry out marketing and deliver the information and services you request. Occasionally we will use your information to send you post, such as merchandise you have purchased from us, or a thank you card.

In the future we may also send marketing material to you by post, such as fundraising appeals. However, we don’t do this at present, and email will always remain our main channel of communication.

Sometimes we use your email address or information provided by your social media profile to find other people like you on social media who we can reach out to with our message – particularly people who may wish to take the Veganuary pledge or to support us with a donation.


We may combine this information with details such as your donation history to create more personalised communications and to ensure we are asking for an appropriate level of support from you.

In the future, we will seek to build on this type of profiling activity to secure larger donations from some of our wealthier supporters. A large donation could be transformative for a small charity like Veganuary. But it is also vital that we use our limited resources as effectively as possible in securing further funding.

With that in mind, we plan to using specialist screening services, publically available information (such as company directorships) and desk research to help us identify supporters who may be able to give significant gifts.

If you’d like to opt out of your information being used in any of the ways detailed above, or if you’d like to withdraw your consent to receive marketing communications from Veganuary, you can do so at any time by emailing us at [email protected].

Please note that we may store some data on electronic systems outside the European Economic Area (EEA). However, all storage and processing is carried out in line with European law.

Who do we share your information with?

However, we do occasionally outsource some data processing to specialist companies working on our behalf. For example, when we carry out telephone fundraising, we share information with a telephone fundraising agency, which will make calls to our supporters for us.


If you pay tax in the UK and have chosen to Gift Aid donations to Veganuary, we will send your contact and donation details to HM Revenue and Customs (HMRC) to claim Gift Aid.

Occasionally we run competitions where the prize is supplied directly by one of our corporate sponsors or partners. If you are a competition winner in such a case, we will share your contact details with the sponsor or partner for the purpose of getting the prize to you. However, we will collect your consent to do this beforehand.

How long do we keep hold of your information?


If you have never given us a donation, or pledged or enquired about leaving a gift in your Will, we will keep your information for no longer than five years since the last time you interacted with us (such as by attending a Veganuary event or opening an email from us). The exact time period will depend on the nature of your relationship with us and the purpose your information was collected for.


What legal basis do we use for processing your information?
Under European Law there must be a ‚legal basis‘ for processing personal information in any given scenario. Most of the information processing carried out by Veganuary falls under the legal basis of ‚Consent‘ or the legal basis of ‚Legitimate Interests‘.

We only carry out email marketing or telephone marketing with your explicit consent to do so. If you register to take the Veganuary pledge or sign up to receive news via email, you are giving consent for us to contact you in this way by entering your details on to the relevant forms.


The law stipulates that ‚Processing will be lawful if it is necessary for the purposes of the legitimate interests pursued by the controller [Veganuary] or a third party, except where such interests are overridden by the interests of fundamental rights and freedoms of the data subject [you]‘.

What this means in practice is that when we process data under the Legitimate Interests principle, we have considered how necessary that processing is for us a charity and how that processing might impact you.


We also carry out analysis on responses to our emails and fundraising appeals, using performance indicators like how many people open and click on links in our emails, or the average donation value. This helps us to improve and personalise our future communications.

Your rights
European law stipulates that you have ‚Individual Rights‘ concerning how your information is stored and used by Veganuary. To exercise any of your rights laid out below, please email us at [email protected].

You have the right to access the personal information that Veganuary holds about you. All you need to do is email us [email protected] explaining what information you would like to receive. We may need to ask you for some details to verify that you are who you say you are, but we will be happy to help.




For example, where we are processing your information with your consent, such as for the purpose of marketing to you via email or telephone, you can withdraw your consent at any time (by contacting us at [email protected] or using the unsubscribe link at the bottom of our emails). We will then stop using your data for this purpose.


You also have rights specifically related to ‚automated decision making‘, of which ‚profiling‘ is one example (and is highlighted in What do we do with your information?). If you do not want your information to be used by Veganuary for profiling or any other automated decision making, please email us expressing your wishes.

Finally, you have the right to what is known as ‚data portability‘. This means that you can obtain and reuse the personal information we hold about you for your own purposes (allowing you to copy or transfer it).

Making a complaint
If you would like to make a complaint about the way Veganuary uses information about you, please contact us directly at [email protected]. Alternatively, you can raise a concern with the Information Commissioner’s Office or the Direct Marketing Commission.

Other websites


Policy amendments

General information
Internet and Telephone Communications

Registered Address

PO Box 719

[email protected]