Executive Summary

Frrole is a social media analytics company that provides reports and insights into various fields at a microscopic level for their consumers and followers. It caters to one of the ten largest ad agencies in the world, which ranks among the world’s top advertising and marketing organizations, serving one-fifth of the FORTUNE 500, in 96 countries. We built a real-time social media analytics dashboard that allowed the customer to monitor the live data, evaluate it and then iterate their campaigns on a real-time basis.

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