keywordsWhen you’re doing work on your or your client’s website, one of the things you do is optimize for keywords on your brand, right?  But here’s a question for you that might seem a little weird, but there’s a reason for it.  Should you optimize for your competitors’ branded keywords?  And if you did, how would you go about it effectively?

In this episode of Whiteboard Friday, Rand Fishkin explains carefully strategic and smart ways to optimize for the keywords of a competitor, such as determining their worthiness, or properly targeting your funnel and using third party hosted content for maximum amplification.