Atmosphere frequently asked questions

The mass of carbon emissions can easily be calculated.
PPM and PPB are units used in atmospheric chemistry to describe the concentration of gases.
You might think that because all the carbon in cattle farming comes from the grass that the cattle is fed on, then the beef produced should be carbon neutral. But this is not the case.
The Global Warming Potential (GWP) of a greenhouse gas is its ability to trap extra heat in the atmosphere over time relative to carbon dioxide (CO2). This is most often calculated over 100 years, and is known as the 100 year GWP.
A carbon neutral activity is one that has a carbon footprint of zero.