CRO Tricks of The Trade

Dual Process Theory: How to Market to System Two

What drives your decision-making? Trick question. Two drivers are behind the wheel: system one and system two. Which system is driving right now? Which system was driving when you bought that new house? How about when you solved difficult math problems in Grade 11? As it turns out, logic is literally a scarce resource. So, if you’re making a truly rational argument, you’ll want to ensure you’re optimizing for system two

Visit Source