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Why Merino


Merino wool is the result of millions of years of evolution. Rich in natural properties that inspire some of the worlds leading brands. And its unique benefits flow through to the luxuriously soft and stylish clothing crafted from it.

The core-tex (the inner core textile), can absorb about 30% of its weight in water (sweat, condensation, rain etc), but the cuticle (the outer sheath) is hydrophobic (water hating), so when merino garments get wet, the core-tex absorbs the moisture (until it is saturated), but the cuticle feels dry against your skin. By contrast, a polyester fibre garment repels moisture, so the moisture stays on the fibre's surfaces and between the fibres, where it can come in direct contact with skin.

Below are the key bullet point features and benefits of Merino Wool.

The secret to Merino's softness is its exceptionally fine fibres. Merino fibres are extremely fine, enabling them to bend far more than traditional, coarse lowland bred sheep wool fibres. This makes Merino wool feel soft and luxuriously gentle next to your skin

Natural elasticity helps Merino garments stretch with you, yet return to their original shape. So Merino clothing is ideal to wear when exercising or in leisure pastimes.

Merino fibres can absorb large quantities of moisture vapour then move it away to evaporate into the air. So Merino clothing is extremely breathable and less prone to feeling clammy.


One key difference with Merino to synthetic fabrics is Merino "holds" moisture whereas synthetics eradicate it.  So Merino wool can be heavier when wet and hold up to 3 or 4 times its own weight in moisture but still keep it's natural thermo regulating properties in tact.  This is why mountaineers, sailors, cyclists and many other sports enthusiasts love Merino. It's highly efficient at wicking moisture, it's just what it does with it after it's absorbed the moisture (think of a sheep and how heavy they are after it's been raining).  This makes Merino wool garments so versatile across so many sports and leisure disciplines.



Gone are the days when woollen garments had to be hand-washed and dried flat.  These days you can machine wash your Merino Wool garments with the utmost certainty they will not shrink, using one of the many gentle wash cycles on most machines.  Spinning and even tumble dring are acceptable too "IF" you select a good quality garment brand that has been pre-washed.  There are many cheaper options on the market......just try machine washing and tumble drying, you'll be buying a new one every week!


Merino fibres have a natural protective outer layer (Lanolin) that helps prevent stains from being absorbed. And because Merino tends not to generate static, it attracts less dust and lint.

At microscopic level, each Merino fibre is like a coiled spring that returns to its natural shape after being bent. This gives Merino garments a natural resistance to wrinkles so we don't even iron ours any more.  Get a mix of Merino with synthetics and the Ironing industry could be at an end.....:-)

The whole family is safer wearing Merino clothing.  Many brands these days breed their sheep organically and in a sustainable ethical way to maximise returns and minimise impact on the environment.

You are safer in Merino because it is naturally flame retardant and doesn't melt or stick to the skin.


Merino is an entirely natural and renewable fibre and farmed using modern ethical farming techniques.  Merino is grown year-round by consuming a simple blend of water, air, sunshine and grass.


Every year Merino sheep produce a new fleece, making Merino a completely renewable fibre source.

Designers love working with Merino for a variety of reasons.

  • Sleek and Elegant: Merino benefits from what designers call excellent handlling and drape. To the wearer this means clothes that effortlessly, elegantly and beautifully follow the form of the body
  • Colourful: When Merino clothing is dyed it is colourfast; and newly developed colouring techniques give designers full scope for their creativity.
  • Fashionable: Merino is lively and flexible, coming in a wide choice of textures, weaves and weights and importantly, can be blended with synthetic fabrics to enhance fabric performance.

COST: One question we are always asked is "Why are merino wool products so expensive?"  Well in reality, they arent but use this link for a clear explanation with good reasons as well as to why they appear to be so expensive.

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