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Now considering of pre-launch marketing campaign you probably started to think about all these prime time media advertisements and first-web page newspaper advertisements that now and again announce upcoming merchandise and choices. Yes, you might have guessed it appropriate. They are mostly expensive and used by huge businesses. For a startup affording such capital intensive campaigns for even a month or two just earlier than the launch of the product is very prone to be out of reach. So, a startup wants to think about affordable means to reach its audience. Here are some tips for low budget pre-launch advertising and marketing.

These parameters differ as per the kind of app, and it is target audience. If you will have a game app that can appeal to players rapidly with its distinctive gameplay however cannot keep as a source of amusement for long, then consumer acquisition is a very important KPI for the stated sport app. But if in case you have a retail app for vogue and shopper items, greater than download numbers, it’s worthwhile to concentrate on retention, engagement and lifelong value (LTV) of the users. Choose the most related KPIs to your app and proceed measuring them from time to time.

Security is of utmost concern and importance to ship a compliant app that isn’t weak to the assorted threats that abound the cyberspace. Vulnerabilities are sometimes brought on by developer errors, failure to test the code adequately, or hacking threats. Test your code for vulnerabilities and run source code scanning. You can encrypt your app code and make it onerous to entry. Obfuscation and minification are generally used measures coupled with trendy, nicely supported algorithms and API encryption.