KelliDeli is reinforcing its commitment to improving the welfare conditions of broiler chicken by joining the Better Chicken Commitment.

This initiative, supported by 30 NGOs in Europe, aims to significantly improve the conditions for rearing chickens, including more space per animal, less fast-growing breeds, the presence of perches and natural light, and more respectful methods of slaughter.

We are committed to meet the following standards set out in the European Chicken Commitment (ECC) for 100% of the chicken meat sourced (fresh, frozen and processed) for our own branded products by 2026:

  3. Adopt breeds that demonstrate higher welfare outcomes which meet the criteria of the RSPCA Broiler Breed Welfare Assessment Protocol.
  4. Meet improved environmental standards including: At least 50 lux of light, including natural light. At least two metres of usable perch space, and two pecking substrates, per 1,000 birds. On air quality, the maximum requirements of Annex 2.3 of the EU broiler directive, regardless of stocking density. No cages or multi-tier systems.

Additionally, across our French and Swedish kiosks at least 20% of the volumes of our chicken meat will come from farms meeting these criteria and guaranteeing access to outdoor space or to a winter garden.
