Audience Segmentation

Find the audiences that value your products and services the most

Audience insights

Audit and consultancy



Targeted marketing campaigns for each of your audience types


Though detailed analysis we generate insights into which channels and messaging work best for different audiences and optimize the journey to give users more personalized experiences.

Build loyalty with the customers you really want



Multinational and cross-brand audience segmentation

If you are generating significant revenues from multiple countries, or have multiple brands, Audience Center 360 allows you to analyze extremely large datasets.


Questions about audience segmentation?Ask one of our data team

“The team at Search Laboratory has massively exceeded our expectations… I’m particularly impressed with their innovative use of technology to generate advanced reporting and analytics for AMS, which has given us more insight into how we can use AMS to further grow our market share across multiple countries.”

Ruud Linders, European Digital Search Manager, Mars Petcare

What we do

We use a variety of tools and methods to get all of your marketing data into one place and join the data together using common identifiers in each data source. We typically do this by customizing your analytics implementation or, more powerfully, by using a data warehouse such as Google BigQuery.

Our data scientists analyze the data, identifying key patterns and trends.


Data science and audience activation


We can then test more personalized marketing campaigns, ensuring that we capture the right audience, in the right place, at the right time, and with the right messages.



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