8 thoughts on “yes, but what does it *mean* ?”

  1. “Drive competitive differentiation”

    Erm … push the fact that we’re not like our competitors, so if you want what they sell, then we’re not like them so we probably don’t sell what you want.

    “and bottom-line results”

    Make money

    “through powerful digital experiences.”
    Solo sex

    So it translates as
    “Make money by pointing out that, unlike our competition, we’re wankers”!

    1. Nah!

      “Drive competitive differentiation” = We like Formula 1
      “and bottom-line results” = bunch of arse bandits
      “through powerful digital experiences.” = stick our fingers in your eye.

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