CPO - pricing strategies

Pricing strategies are often limited to reactions due to promotional campaigns or discounts reducing the profit margin. In contrast there are hardly more differentiated pricing strategies which include the perception of consumers. 

These differentiated strategies ...

  • can pro-actively set standards in the field of prices and competition.
  • reactively find the optimal response regarding promotional campaigns.
  • are based upon both game-theoretical and empirical know-how.
  • make use of detailed knowledge regarding the consumer’s perception and ensuring price images.

