Push is about movement and direction, it's about going somewhere. But not gently. Push implies pressure. Push is here to give young designers the nudge to push their way through the crowd.

What’s different is that Push promotes great design for the masses, its about massclusivity. To do that we flipped the model bringing products straight from the designers to the consumer. We cut out the middlemen, the expenses and the profit so that the winner is the person who buys the product. The Push initiative doesn't start and end with only the product. Everything about Push will follow this ethos, from the talents involved in the design of the packaging and the production of the displays to the driver delivering the finished product.

Each piece will be designed by up and coming designers so that Push is always at the forefront of creativity. We welcome our first products, Push Watches.

When you look at your Push logo every day, remember to always Push your expectations. Life is short, make something of yours. Create genius.
