• Jean

    Well.. first of all it’s starcraft TWO. Also, anyone interested will likely research what they’re about to buy first. There’s cinematic trailers and then there’s gameplay trailers. And i love the flashy;)

  • pismeov

    1: as you said, lot of people has already seen the Starcraft 2 demos or even played the beta. Many people who saw this ad will probably know somebody that has played the beta or the original game or seen the demo.

    2: as you said, this is the first tv ad. More maybe on the way, and just like movie teasers, it’s supposed to garner your attention without sharing too much spoilers. More ads may come which may show the actual game footage.

    3: anyone that’s at least half interested in pc games would know what kind of games Starcraft and and thus starcraft 2 are: rts games. These people would be target of the ad.

    4. Of course it’s all cgi. A lot of non-action/non-shoot ‘em up games show mainly cgi footage–look at final fantasy for example. You’re not gonna get attention in a 30 second ad of you just show small 3d marines being wiped out by a few 3d zealots. people that see this game whom are the least bit interested will jump on their computers and google “Starcraft 2″ and find out what kind of game it is.