8 Ways Big Data Will Change Our Lives

Personalized Advertisements

One of the biggest industries that stands to benefit from the big data movement is retail, as greater access to customer data gives way to tailored and, therefore, more effective advertisements.

As the big data trend advances, tech-savvy retail outlets are compiling and analyzing long-running lists of consumers' online search and spending habits, and then using that information to hit them with advertisements they know will appeal to those users' interests. This phenomenon is already happening on Facebook, where advertisers are pumping out tailored advertisements based on users' listed interests and "Likes."