

Microsoft picks up an internet ad firm for a hefty sum






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By Webgod on 5/19/2007 5:12:02 PM , Rating: 2
$6 Billion sounds overpriced considering Internet advertising doesn't work all that well. Google is different because it's a search engine and you're clearly looking for something when you visit. Ad banners, related links, intellitext annoying double underlines - those distract me.

The only thing I've seen interesting lately as far as Internet advertising is where Google has stuck a YouTube style streamed TV ad on a page that you can choose to watch if you click on it.

Obviously they're making a buy in order to make more profit - a buy that will pay for itself, but it sure seems overpriced.

RE: $6B
By Emily on 5/21/2007 7:52:31 AM , Rating: 2
Despite not being Google, the company has managed to grow gradually in 2005. And I am sure Microsoft did some thorough research before the purchase.

Either way, aQuantive shareholders have something to celebrate about. The stock price almost doubled!

