Comments on: Why Do PS3 Exclusives Not Sell? Mon, 29 Dec 2014 01:31:12 +0000 hourly 1 By: Xbox fan Fri, 12 Mar 2010 05:05:11 +0000 Probably a combination of a lot things…. marketing, people buying PS3 that buy it mostly for the blu-ray…. this and that…and that usually PS3 exclusives are niche or only appeals to a certain crowd kind of games… and some of them are generic… like Killzone 2… and MAG (mags 256 players is a gimick… your only allowed to fight 8 other players on the same map of 256 players)…

By: Chilote Sun, 31 Jan 2010 02:45:14 +0000 I agree with the article.

Microsoft and their developers advertise a lot! All my friend that have a PS3 only play popular(advertised) games. I told them about Uncharted2, Demon Souls.. hell. even God of War3 and they had no clue. They were really into multiplatform games.
MW2 has sold over 6 million copies. So many arcade loving noobs out there.

By: Rin Sat, 30 Jan 2010 16:08:19 +0000

kobe8ph: this has been brought up countless times.just appreciate a game for what it is, plain and simple.if it’s GOOD, tell it like it is.A lot of ps3 exclusives are THAT good.and some people don’t like that so they go on their laptops and create a article such as this one.i really don’t know what “not sell” means if it sold 1 million plus.  

1 million is not good if you look at other games that have a reputation such as final fantasy.

By: kev Sat, 30 Jan 2010 15:02:22 +0000 maybe the ps3 exclusives don’t sell better simply because they are not that enjoyable.

they have a lot of eye candy, but very little substance and low replay values.

i know the ps3 fanboys will flame me for this statement, but the sales tend to back this up.

the ps3 exclusives are typically new to the market and without proper marketting can’t really produce much buzz hence lower sales. the problem is; once the publisher riskes upwards of $60 million per game, this leaves very little money left for marketting. Even when they do market, they show very little gameplay footage (marketting “target renders”), do not describe the game or what is so enjoyable about it.

it’s funny watching the ps3 fanboys claim Forza 3 can’t match GT sales when GT5p was on the market for 2 years and sold 3 million copies. Forza 3 has been on the market for 2 months and sold over 1 million.

i think this also proves that ps3 fanboys tend to *talk* about their games more than buy them.

By: Gladiator007 Sat, 30 Jan 2010 15:00:26 +0000 The answer to Sony’s trouble is simple. Just take a look at their slogan… “It does everything…”

Now perhaps they’ve pulled this off of their ads now, not sure, but when you try and position a product as something that “does everything”, you risk branding yourself as “good” at everything, but not great at “one thing.” That leaves Microsoft and Nintendo to brand themselves as great at gaming. Branding can work for you or against you depending on the message that people receive. Sony spent so much money incorporating blu-ray that you also hear in many of their ads the blu-ray component. So what ends up happening is when people think of games, they think Xbox 360 or Wii first and perhaps Playstation 3. 3rd (the pun intended). From a branding perspective, when someone wants gaming, they want something that does gaming not necessarily something that does “does everything.” I’m in no way saying that the PS3 isn’t a good investment but if you want to play games, and your 13 year old is screaming gaming this and gaming that, the company that projects themselves as having the “gaming” system is going to get the most traction. In addition, factor in the one year head start Microsoft had, the inexpensive price tag of the Wii, the fact that the PS3 system launched with a hefty price tag and even though it came with a blu-ray player, at the time there were not that many blu-ray movies out and the ones that were out were expensive compared to DVDs, the PS3 did not make much sense to purchase.

Now you can say today, the price has gone down and there are more games and blu-ray movies, but once a perception has been instilled in the public’s mind, it’s very difficult to overcome. Sony has a lot of work to do to try and re-educate the market if they want try and regain a dominate foothold with the PS3.