The Miami Heat just did something that had only been done once in NBA history, yet they're not even close to being the top story in the NBA.  That honor goes to Knicks guard Jeremy Lin.

Simply put, his story is remarkable.  It's much more impressive than any winning streak or blowout win by Miami, and trust me, that's not a knock on the Heat.

Lin was literally sleeping on a couch two weeks ago and waiting to be released by his 3rd team in one year.  Now, he's an NBA superstar that Forbes magazine estimates could be worth as much as 14 million dollars in endorsements!  That's a true rags to riches story.

Phrases like "Linsanity", "In it to Lin it" and "Linsane in the membrane" are popping up everywhere.  On top of that, the Harvard graduate is a likable young man. 

In sports, we normally have stories that can divide us.  It's a love-hate thing.  With Lin, it's really a love-love thing.  You don't have to be a Knicks fan, an NBA fan or even a sports fan to appreciate what he's done.  How can you not root for this kid?

Meantime, the Heat will continue to do their thing and likely not get attention while Lin dominates the headlines.  That's fine with Miami for now.  They'll get their time.   Like everyone else, they'll just sit back now and watch all the Lin madness unfold. 

It's his time now.  As LeBron would say in the past, we're all just witnesses.