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RE: Comment by majipoor
by galvanash on Thu 26th Sep 2013 00:31 UTC in reply to "Comment by majipoor"
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If you care, then Apple did actually and without any doubt make a lot more money last week-end compared to last year.

Yes, there is no doubt about that - agreed. But last year they did not launch in China until their next quarter - and they moved 2 million iPhone 5 in that launch... They also did not count 4S sales last year, so comparison is problematic because this time they did count 5C sales.

Their launch weekend was great, and their quarterly is going to be equally great. They did a wonderful job positioning all the pieces to make sure everything looks wonderful when you look at it on a compressed timescale - this is the magic quarter for them so shifting things around a bit to highlight it makes sense for them.

Are they actually increasing profitability? No, their margins have been dropping steadily for a while now. Is actual volume going up year on year? Won't really know until the yearly reporting because of the change in the launch windows and the introduction of the 5C - it probably will go up though, I just don't think by as much as most people looking at the numbers with blinders on think. Someone mentioned 80%!! HAH - no way in hell - it won't even be half that.

Frankly, although I sound like I'm being down on them, I think this sort of steady sustained growth in volume is probably a good thing overall. The stock market analyst punished their stock price going into this launch with laughably low volume predictions and they definitely blew by those easily. I think they will have a great year, just not as great as this 5 million vs 9 million comparison implies.

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