Social Media

LookSmart Trashes WiseNut


LookSmart, the online advertising company, is apparantly scaling down, as its Wisenut search service has been trashed. What started out as a promising acquisition some years ago for powering LookSmart search, has turned into a neglected piece of the LookSmart suite.

Over the past few days, WiseNut has been slowly replaced by options to learn more about LookSmart's other products and resources, emphasizing LookSmart's full circle as a re-purposed network for content-rich websites for niche communities, and other technology that lends a hand towards social search, like Furl. As part of its continued improvement, especially on the search end, LookSmart has found better ways to power search, like through blinkx.

[via search engine journal]

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