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Contact Robert Hof


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  • accelerando accelerando 2 years ago

    LOL. The real question here is this:

    Is apple actually catching up to coke as the greatest product marketing machine of all time? Or at of the past fifty years or so?

    My answer. Not close. Coke sells poisonous sweetened carbonated water to billions, having convinced half the world’s population that things go better with coke.
    Apple sells truly terrific products that people actually need and that actually have changed the world for the better (or at least for the faster and more efficient and more connected) to hundreds of millions. I mean any old marketing department could sell iPhones. Takes the greatest marketing genius’s of our time to sell coke.

    Coke wins this one by a country mile.

  • Sai Maddali Sai Maddali 2 years ago

    Are you seriously comparing two completely different industries? Even if you are trying to use Coke marketing as an analogy, its terrible and flawed. Marketing has been a big issue in this industry for a long time. A good comparison would be between Microsoft and Apple or Microsoft and Sony.

  • Steve Steve 2 years ago

    Spoiler alert: sarcasm ahead.

    Yes, you are correct. Everyone “needs” an iPhone.

    High fructose corn syrup combined with carbonation and water is very poisonous, I agree.

    Having a device that emits low amounts of radiation constantly attached to your body day in and day out is also clearly much safer.

    The answer to your question, it isn’t even close to the greatest product marketing machine.

  • Ryan C Ryan C 2 years ago

    Apple’s marketing is transparent enough to convince people like you that are looking right at it to think that its selling a ‘truly amazing’ product. They have the secret sauce: every other smartphone wants to compare itself to the iPhone. Why? Many new smartphones coming out trump the device in every way. Yet it is still a gut feeling in many people that Apple’s device is just better. That’s the genius of the marketing. Plus they sell technology made by others all crammed up to Apple’s specs for much more than it could possibly be worth. They order food to be prepared a certain way then sell it to you, no magic there, they’ve been doing that forever.

  • Youre such a hater haha. You have no information that backs up your statment that that many new smartphones trump it in every way. The fact is Apple products are better. Not only are they designed and engineered better they have a higher resale value than the competitive phones in the same market. And whats funny is the GS3 is about the same price as the iPhone 5 on all levels are storage. You even said yourself every other phone wants to compare itself to iphones which means hmmm there must be a standard there or something haha. what a moron you are

  • fatmonk fatmonk 2 years ago

    If you already made up your mind to update to buy a new i5, why not get it as early as you can and enjoyed. it is not about waiting inline for hours like it used to be. If some things go wrong with the phone Apple will take care of it.

  • J Warren J Warren 2 years ago

    I told you so, Robert.

  • Elija Price Elija Price 2 years ago

    There is an enormous amount of people that have phones that are 2 plus years old. You’re constantly mentioning the 4S even though they don’t represent the vast majority of people buying the 5. Of all the people I know with iPhones, and a small group with other smart phones, those that have a 4S are remaining status quo and the rest are buying up.

  • Read both articles, there were no compelling reasons why I shouldn’t get the new iPhone 5. My current contract is done and my current 4G phone is showing it’s age.

    I needed a new LTE phone and my choices were the SIII and now the iPhone 5.

    The reason I went with the iPhone 5: I know that in 2 years the iPhone will be running the most current version of iOS, I can’t say the same with the SIII.

    As it is I have an android 4G phone, it’s running 2.3.

  • fatmonk fatmonk 2 years ago

    and also you can resale your iPhone in two years for about $150(current iPhone 4G is). So $200- $150 = $50/24months =$2/ month for iPhone it is not bad. $3.50 for a cup of coffee.
    Can you resale your SIII?