Infinite Loop / The Apple Ecosystem

O2: iPhone is our fastest-selling device

O2 reports that the iPhone is its fastest-selling device, and it's garnering …

Ever since launch reports suggested the iPhone was selling poorly in the UK, carrier O2 has made sure to periodically let everyone know that the iPhone sales situation isn't as dire as it was made out to be. The company has also been sweetening the deal for iPhone owners by adding extra minutes and features to iPhone plans. According to O2's latest earnings report (covered by Fortune), the iPhone is the carrier's fastest-selling device, and it's getting high marks for customer satisfaction as well.

The carrier has proffered the iPhone as the reason why it had such a good 2007 holiday quarter. Sales were up 9.5 percent overall and the carrier attracted 483,000 new customers, including 276,000 new customers with contracts. O2 didn't release any specific sales numbers as part of its earnings report, but the carrier did say that the iPhone is its fastest-selling device in the UK.

The company also revealed that iPhone owners bring in roughly 30 percent more revenue than customers with other devices, so those extra contracts (many of them switchers from other networks) should help O2's bottom line in future quarters as well. Satisfaction rates are high among owners of the device and return rates are low, so there may be even more contracts to come in the future.

Expand full story

You must to comment.