What should ITV do with GMTV?

How can ITV improve matters in the lacklustre world of breakfast television now it has complete control of GMTV?
Lorraine Kelly, GMTV presenter
Lorraine Kelly: 'Funny and warm and clever'. Photograph: Graeme Robertson Graeme Robertson/Guardian

Morning! What would you like to wake you up on a dark and rainy winter's day? Probably something a little more appealing than the current choice of breakfast television. There's the increasingly drippy GMTV; the profoundly depressing Everybody Loves Raymond on Channel 4; BBC One's Breakfast and something called Pinky Dinky Doo on BBC Two. (Or there's Chris Moyles on the radio, but you're not an animal, are you?)

But change may be afoot. GMTV – which was last week fully acquired by ITV - is facing an editorial review. What changes could await? ITV could try to follow the BBC Breakfast route – currently probably the best option, but even then it's essentially the televisual equivalent of a loveless marriage: you're happy to go through the motions with it, but you wouldn't really mind if it decided to run away with the tennis instructor – except ITV isn't especially good at news. If ITV had made a decent sitcom since 1974, it could fill the schedules with sitcoms, in the manner of Channel 4 – sadly it hasn't. So what should ITV do with GMTV?

The LA correspondents can go, on the basis that all they ever really do is paraphrase Entertainment Tonight and intimidate viewers with their alarmingly leathery skin. And the set should be demolished as soon as possible, too, or at least given back to whichever MFI showroom it was stolen from. Most of all, though, ITV needs to lose GMTV's ridiculous dependence on bottom-feeding, real life stories. Last week, for example, Andrew Castle interviewed a 15-year-old girl who wants to look exactly like Jordan, largely on the basis that Jordan "has got her own straighteners and a few books out". It was soul-sapping to sit through, and nobody likes heading out to work with their faith in humanity at an all-time low. What's that going to do for national productivity?

But GMTV isn't all bad, there are some aspects that deserve to be salvaged. It goes without saying that, whatever ITV decides to do with breakfast, Lorraine Kelly should be front and centre. The woman's an institution. She's funny and warm and clever, and without her cosy little buffer between GMTV and Jeremy Kyle, there's a very good chance that the country would have taken up self-harming a long time ago. Also, can we keep Keith Chegwin? It's just quite comforting to see him on live TV and know that he's several hundred miles away.

Anything else? How would you improve breakfast TV? Is there room for a new breakfast format on British television? And what exactly is Pinky Dinky Doo? Do let me know.