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RE[2]: When will they learn...
by thecwin on Tue 3rd Aug 2010 18:01 UTC in reply to "RE: When will they learn..."
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Of course, Microsoft have their advantages. The .NET platform is a big one - given that it's been a pretty significant hit with developers, and with the right carrot many developers will make a touch version of their UI. But I think Microsoft are falling into the same trap they've fallen into with WinMo, Zune, Search, Media PC, old Tablet PC: they think they can corner the new market without any effort, simply by leveraging their dominance in the desktop space.

But they forget/ignore that with a new market, if people hate it, they'd sooner not have a new device at all. In most cases, people will stick with what they know, rather than buying something new and expensive that they don't like. This is essentially what happened with smart phones. BlackBerry and WinMo had a slow gradual increase in market share because some segment of the population *need* to have access to email on the go. For the majority of people, it's more of a nice to have, so they didn't bother until a device came out that made it bearable (iPhone). Just 5 years ago, no-one I knew had a smart phone, everyone just had a simple Nokia that made calls (I'm in the UK). Now, almost everyone I know has an Android or an iPhone. Same deal with MP3 players.

We've managed half a million years as a species without a Windows 7-based tablet PC. I think we could wait as long as it takes for Microsoft to get it right (...or, more likely, buy an iPad/Android tablet/etc.)

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