MC10: Pushing to Reinvent Wearable Electronics

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Oct. 11 (Bloomberg) –- MC10 Director of Sports Business Development Isaiah Kacyvenski discusses his company’s strategy and signing the Indianapolis Colts’ QB Andrew Luck as an advisor. He speaks with Cory Johnson on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

This is "bloomberg west," where our focus is on technology and the future of business.

I'm emily chang with your bloomberg top headlines.

Blackberry might be on the verge of sparking a major funding battle the two in canadian businessman.

It will likely look at the same sources for potential funding.

Both men are looking at biting black berry.

-- abiding by perry.

-- buying blackberry.

And foxconn has been criticized.

It has resolved 98% of employees issues raised by their labor association.

And broadcasters trying to take the case against training service area to the u.s. supreme court.

-- aereo to that u.s. supreme court.

The suit includes abc, nbc, and fox.

And i want to get back to washington for an update on negotiations on whether to raise the debt ceiling and the end of the government shutdown.

Yang yang joins us from washington.

Is there an end in sight?

We might be getting somewhere.

There are signs of progress.

President obama and house speaker boehner spoke on the phone.

Once the president and the speaker agree -- both the president has speaker everyone should keep talking.

That is a welcome change.

They hope an agreement can be reached.

Dallas jay carney.

He kept reporters waiting for more than three hours as a white house proposed -- prepare their response to the latest house proposal that would extend the debt ceiling for six weeks and keep the government open until mid december, but not without policy changes and a commitment from the president to a wider budget negotiation down the road.

Jay carney would not say whether the president was rejecting the plan.

He did not say they would accept it either.

Don't they have a plan as well?

There are basically two plans going on.

Senate republicans were the most recent to meet with the president.

They seemed more open to a long- term resolution.

They are working on a framework to reopen the government.

They would like to repeal the medical device tax.

The president has not said whether he will accept that plan either.

They sounded optimistic.

He has sent conflicting signals for that debt ceiling increase and what might be attached to and what might not be.

At least he is talking to members from both sides of the hour.

He may not want to call it a negotiation, but that is what i would call it.

At the end i shutdown 11, all sides are calling it progress.

They will keep working throughout the weekend.

That is encouraging signs.

Are we expecting some major progress through the way?

Will monday be a different story?

I do not have a crystal ball.

I do not want to make predictions.

We can expect them to work across the aisle.

Tomorrow, we know that the senate majority leader harry reid will call for a test to vote and to extend the debt ceiling for six weeks.

That is something to keep an eye on.

Will they make more headways in that?

We will see.

We will be watching through the weekend.

I hope there will be a different conversation on monday.

Thank you.

Google is updating its terms in the service.

Google allows -- it allows google to use a person's picture in an ad.

Their endorsement might show up in ads for a google partner site.

Adult users can opt out.

The new policy goes into effect november 11. joining me is nicholas thompson from new york.

What is your take on this?

Is this a good move or a dangerous move?


It was inevitable.

Google has incredible data from users.

They want to be able to use teachers and endorsements in front of the user's friends.

Isn't that it is a great way for advertisers.

-- it is a great way for advertisers.

It is also dangerous though.

It will creep people out.

It is easy to opt out.

They have told everyone what is going on, unlike what facebook has done in the past, but people will not opt out and they will see their picture in an advertisement and it will make them feel weird.

It is not how the intended.

-- it is not what they intended.

If you do opt out, there is sort of a guilty message.

That means your friends will less likely to benefit from your recommendation.

What about the people who do not realize that i don't opt out simply because they do not know?

How do you know?

You probably opted out today.

[laughter] no comment.

People write a little comment in google plus saying they like something.

They will be thrilled when their picture comes up in the google plus stream saying joe loves this.

That is cool.

I love this brand.

I'm associated with this brand.

People say, wait a second.

That is strange.

That is not what i meant.

So they paid google money to use my picture?

That is strange.

It will be a hard balance.

Google will have to make it easy for people to quickly flag something and quickly opt out.

People who are frustrated will be able to back out, or else there will be tension.

How does it compare to move has made in the past regarding advertising?

Is it better or more user- friendly?

It with that facebook used to do it is they change the use of services and thought you would click to private settings which is already set to public settings.

That has changed.

This is the old facebook.

They changed the terms of services and all my god.

What are the pictures of my children doing there?

They have been much clearer.

Google is acting like the new facebook and not the old facebook in this case.

How impact global this be?

How many people are using google plus?

-- how much impact will this be?

How many people are using google plus?

There are other parts of the google empire.

They made an interesting case that even if you may not know a ton of people using it, it is growing rapidly.

Like android, it will take over the world.

I use it for "the new yorker" for all kinds of things.

But there is also the case that there is not many people using the service.

It is hard to tell.

Riddick say it is a waste land and others say it is growing quickly and it is cool.

The jury -- critics say it is a wasteland and other say it is growing quickly and it is cool.

The jury is still out.

Nicholas thompson, thank you for weighing in.

Have a wonderful weekend.

And good a new ceo be named?

You can also watch us on your phone, tablet, and on

? this is "bloomberg west." i'm emily chang.

Steve ballmer is set to retire.

Microsoft is serving for his successor.

The iconic internet company has chosen thompson to lead the search.

Cory johnson is here with more on who thompson is and why thompson for the job.

The job, by the way.

It is interesting.

You never know what happens behind closed doors.

It is interesting that a giant company like microsoft has seen so much change over the cow -- course of the last year and a half.

He has been on the board for 20 months.

You look at his arrival coinciding with this massive change.

He is the new guide.

He is the new -- he is the new guy.

He is the new guy.

He took his company from one of dozens of players in the world of enterprise and in need of pc security software to the dominant company in the arena.

A stock rise to over the course of time.

He built a giant business there.

He was at ibm for 20 years.

He was at semantic for 10 years.

He was at virtual instruments for three years.

He has served on so many corporate boards.

You mentioned the stop on the how did semantic do under his leadership?

-- you mentioned the stock.

How did symantec do under his leadership?

It did very well.

It was an incredible growth for a company that was not small to begin with.

His work as a board member might be what he is known for best.

How does he find all the time to do these things?

That is the key to what he is good at.

He is known to be a guy that people go to for counsel.

He listens to many different voices.

He is able to sit and say, we talked about issues at this company like this, and at another we talked about this.

He is able to see many different parts of the world and bring that advice to the board room.

That will be shipping the decision of what kind of ceo should run microsoft.

And terms of that name said we have heard, we have heard several.

Any sense of honing in on a certain candidate?

It is the board and pr reacting to the response they will get no matter who they pick.

They will say, we looked at that one, too.

All right.

We will be following the play- by-play.

Cory johnson, editor at large.

Speaking of leadership changes, who might be naming hopkins as its new ceo.

It would take over from the interim ceo.

The owners decided not to sell the video streaming service.

Jon erlichman helped break the news.

How did this come together?

It is an amazing story and a sense that you have got multiple owners of the hulu business.

You highlighted the situation at microsoft.

Does it get trickier if you have companies like disney and fox and comcast doesn't have a say because the regulatory rules.

There are a lot of cooks in the kitchen when it comes to hulu and a lot of different views on who should be the next leader of this company.

There was reporting on this story.

The choice of mike hopkins as ceo make sense if you think of what hulu wants to do with this business going forward.

The owners have spent a lot of time on this concept of tv everywhere.

Bring the programming to network tv and phones and tablets as long as it is authentic through cable.

This guy spent a lot of time at fox working on ensuring that fox was getting paid properly by the pay-tv providers.

Maybe there is a way to think about how it will all come together over the next few years.

If that is the important story for hulu, many would say this is the person for the position.

And terms of the direction of the business, it is making a big push into a regional programming.

How did this affect all of that rush to mark -- how did this affect all of that?

This is a company that said it would get money from its owners to build up in a variety of areas from technology to a regional programming.

Netflix has been able to make a lot of great headlines with specific shows like "house of cards." hulu has originals, but none with that same level.

There will still be a lot of pressure on them to deliver standout originals.

That will be part of the focus as well.

Jon erlichman, our senior west coast correspondent.

From sensors that can track in your head and monitors hydration , making electronics conform to you.

We explained next.

? welcome back.

I'm emily chang.

This is "bloomberg west." for today's athlete, tracking performance and health is everything.

Wearable electronics company is looking to do that, m0. there is a cap that captures ahead impact during play and a hydration sensor that tracks hydration levels.

My partner, cory johnson, is back with more.

Interesting stuff.

The electronics within these things, it makes these wearable functions functional for all sorts of levels.

Andrew luck was signed on as advisor to the board.

M0's director -- was a member of the seahawks.

You signed him as an advisor?


It was a little bit of serendipity on luck's part.

It was the lot of months talk with andrew.

It was great to have him on board.

He is really thoughtful and a bright individual.

He will be perfect for it.

Good to see you.

Harvard grad.

Sanford -- stanford grad as well.

What does it mean for your company to sign on these big- name players?

It is one thing for gatorade to do it.

When we talk about serious things like head impacts and concussions, what does that mean to have active player signing onto the board?

It talks about the power of technology and how the players understand it.

These are not random people.

These are players and athletes that are at the pinnacle of their sport and are very thoughtful and have taught themselves how to perform and optimize their performance.

What we want from these guys is a way to understand how to make our products better and to make them relevant and to have meaningful ways to capitalize on that.

I feel like as i watched the games in college and in the nfl, there is a much better understanding and a different sort of way that people think about head injuries in football.

If you talk to place now, do they think about it differently than they did a few years ago?


The players have really come full circle.

A lot of that is the environment that has been created around the game.

It is ok to admit there is a concussion.

That is the first step.

No one will have a lie detector.

You have to feel that you can admit readily all the time.

Interesting way, not just concussions, per you are also looking at hydration.

Talk to me about how that works with a skullcap.

Hydration is in a -- form.

-- patch form.

You can put on the body anywhere.

You can track sweat lost real- time.

It has a meaningful metric that everyone can readily understand in real time.

And distinct staff.

-- interesting stuff.

Big luck.

You went to hartford -- harvard.

I have to say that i refer stanford.

I live here now.

Don't tell anyone.

[laughter] it is time for bwest byte, one number that tells a whole lot.

What have you got for us?

A special biteyte -- 135. 135 companies at the san francisco tech conference.

Thank you for coming.

A bigger crowd is there.

It is hard to imagine there were so many companies like job own and hightail and others.

It is an interesting model for the conference.

Jon, you're missing out.

It is cool.

I'm in l.a. we have to chat by the beaches.



Thank you a lot.

Thank you for watching.

Have a wonderful weekend.

See you on monday.

? . .



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