If you are like me (and the odds are 89.5 to 1 that you are) you have heard this line seventy Brazilian times since you stated paying attention to messages or talking points on issues. “The right wing does a much better job than the left when it comes to messaging.” Amiright or amiright? Then the person talking (sometimes you) will say, “You know what we need? A Frank Luntz on our side, someone who can come up with stuff like “death panels” or “Job Creators” and then get everyone to repeat them. Next someone who reads books will shout, ‘Lakoff!! Frames! Don’t Think of an Elephant!” as if Lakoff, his books and his defunct institute is any match for the fully-funded, focus-group-tested, linguistically robust messaging work conservatives do. And don’t get me started on the multi-million dollar right wing infrastructure of belief tanks and media. (Seriously, don’t get me started, I’m really pissed off about it and I can pontificate and whine about it for hours.)

But here’s the thing, we do have a Frank Luntz on the left, and she does great messaging work for us. Her name is Anat Shenker-Osorio and her new book is “Don’t Buy It. The Trouble With Talking Nonsense About the Economy.”