TAG Heurer's Racer smartphone teased
Previous endeavors in the stratospheric and ultra-high end phone market have resulted in fanciful hardware made out of exotic materials, often marred by perplexingly outdated innards. If you believe TAG Heuer's latest marketing hyperbole, that's set to change with its upcoming Racer smartphone. Just like its bespoke contemporaries, there's a flashy (and arguably gaudy) carbon fibre and titanium exterior, but underneath that veil is a "high speed" processor and the "latest Android software." So, quad-core silicon and Ice Cream Sandwich, right? Two and a half minutes of flamboyant renders await alongside some very brief PR after the break.

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TAG Heuer RACER - the 1st Luxury Phone Crafted for High Performance

PARIS, March 12, 2012 /PRNewswire/ --


Engineered without compromise, TAG Heuer RACER achieves an unparalleled torsion and strength to weight ratio. The result is a fusion of luxury and performance inspired by TAG Heuer heritage in GT cars and Formula 1.


A true avant-garde innovation made by TAG Heuer.



TAG Heuer's Racer smartphone wants to be as ostentatious and flashy as your supercar (video)