

Microsoft's Growing Search Loses  (Source: CNN)
Bing may never turn a profit







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RE: So what?
By woofersus on 9/22/2011 2:25:39 PM , Rating: 3
Right, it's part of the ecosystem. Bing is as much about xbox, windows, windows phone, windows live, and other products as it is about making money off of search terms. Microsoft has a different business model than Google does. Google doesn't need to make money on Android because it's all about the ad revenue from search. Microsoft is a software company and needs to make money from software they invest a ton of money developing. On the other side of the coin, Bing as a profit center is dependent on the success of windows phone, windows 8, windows live, xbox, and other various services.

Microsoft needs a critical mass of users in order to make advertising through Bing a viable revenue stream. This takes time and a large investment. (and they do pay people to code stuff and make commercials, btw, so it's not like they're costing the country jobs through Bing) The MS ecosystem has been a bit disjointed in the past, (certainly compared to Apple and Google) but they are making a pretty concerted effort over the last couple of years to get it off the ground, and it's starting to show great promise.

