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Cityfile, a compendium of news and rumors about New York's business and media leaders, has acquired Web addresses matching the names of dozens of the people it writes about.



Domain name speculation has been the subject of much debate for over a decade now, but the gossip site doesn't plan to simply hoard them (and there's no indication yet as to whether the site plans to sell them back to the notable people in question at a premium). The domain names now redirect to the celebrities' Cityfile-created profiles, which are rather comprehensive listings of all sorts of both savory and unsavory details pertaining to the person in question. That means more traffic--and ad revenue--for Cityfile itself. Quite shrewd of them. But there's also an ironic twist to it.

"Given the lengths to which prominent New Yorkers go to control their public profiles, you'd think they would have purchased their domain names by now," the site explained. "It's a $4 investment, which we're pretty sure billionaires like Jonathan Tisch, Steve Feinberg or Edgar Bronfman, Jr. can afford, even if this is the greatest depression ever."

Three words: Ha, ha, ha.