How are brands adapting websites for international markets?

Creating websites that target different international markets is about more than just translation. Content needs to be localised, while web designs that adapt to local audiences can be more effective. 

There are cultural differences which will affect how your site performs overseas. In Sweden, for instance, simplicity and speed of use are all important, whereas the French online shopper prefers a more design-led experience. 

Here are some examples of brands that have adapted their websites to appeal to foreign markets, including some taken from our Internationalisation of E-commerce Best Practice Guide,