
It's Not Magic, but It Sure Looks Like It: How to Create a Collaborative, Silo-Busting, Forward-Looking Mid-Level Giving Program
Friday, July 12th, 2019
2:00 PM - 3:15 PM: Breakout 7
Are you having trouble convincing your leadership to invest more in your mid-level program? Join us for this case study driven session that will outline how you can create a sustainable mid-level giving pipeline to harvest donor insights and create a stewardship process and donor experience that is data-driven. You'll discover straightforward ways you can successfully use to create actionable tactics within a multichannel, integrated, cross-departmental mid-level giving approach.

You'll learn from the firsthand experience of Doctors Without Borders and how they transformed their middle-donor giving - a program with over 60,000 donors - to giving over $70 million per year.
Learning Outcome #1
By attending this session participants will learn:
1. Survey and gather actionable information to create a more personalized approach with your mid-level donors.
Learning Outcome #2
By attending this session participants will learn:
2. Utilize a simple step-by-step guide to starting, or improving, your mid-level giving program.
Learning Outcome #3
By attending this session participants will learn:
3. Create mid-level donor delight using hyper personalization across multiple channels in a cost-effective manner.