Meta Design Beijing


As a part of the Brand Agency Simulation Game within the 3rd term, two groups of students simulated a pitch situation.
MetaDesign Beijing provided a fictive communication brief focusing on the luxury automotive sector. The objective was to grow the brand and market share in China. Using insights from Chinese brand culture, students provided a strategic point of view on how the brand could be activated to connect to its target group.



“This project required an understanding of the global luxury car brand and how the brand could be localized and activated to appeal to its target audience in China” said Sally Anderson.

Also the second group did come up with great ideas. Sally: “It was great that this idea centered around creating the experience of Porsche through different environments. It’s an area where the automotive brands are looking to expand to become more relevant, showcase their technology and ensure that dealerships are more innovative.”

Modul | Brand Agency Simulation Game
Lecturer |
Prof. Dr. Yonca Limon-Calisan
Semester | 3. Semester