Marketing versus Sales

How Does Marketing & Sales Fit Together?

marketing versus sales like the chef vs. waiter

“Why can’t sales and marketing just get along?”

Marketing & Sales – Two sides to the same coin?

Sales and marketing,” a familiar phrase uttered in business.

But shouldn’t marketing come first?” bemoans the marketing department.

Why can’t marketing and sales get along,” laments the CEO.

Marketing versus Sales. Sales versus Marketing. Sales versus Marketing. Marketing or Sales? Two different sides of the same coin. One without the other… ineffective. Let me illustrate. [Read more…]