Pioneer Foods International has recently expanded its footprint in the bustling Nigerian market through the acquisition of a majority stake in Food Concepts Pioneer, a leading baked goods company. With its primary focus on bread, the company owns the well-established Butterfield brand, distributed in key markets in the country from its bakeries in Lagos, Abuja and Ibadan. The company has recently also expanded into the active sausage rolls category with the launch of Yum Yum. Future growth opportunities exist through Food Concepts Pioneer to expand the existing Pioneer Foods product basket into Nigeria.

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