


It is only when marketers know that their marketing message is being served in the right environment to the right audience, can they be assured of achieving these business returns effectively.

Our integrations with third-party mobile attribution platforms are an effort to ensure that marketers always get a true sense of their audiences’ digital journey on mobile platforms. Our integration of Nielsen Digital Ad Ratings (DAR), further extends the capability to validate audiences and measure marketing campaign effectiveness across all connected devices.

Nielsen DAR, the industry’s most preferred digital ad measurement solution, provides a true, daily cross-platform view of an ad’s audience across computers, mobile and connected devices, with comprehensive reporting on unique audiences, reach, frequency and viewability for every campaign. Views are broken down by demographic (including age and gender) data, by publisher and placement.

With Nielsen DAR tags embedded in their campaign, marketers can validate their target audience on the Colombia Audience Network, determine if their campaigns are reaching the right audience and measure the Return on Investment (ROI) more effectively.

Moreover, the Nielsen DAR integration on Colombia happens at a Server-to-Server (S2S) level. This means marketers can skip the manual process of creating and managing the same campaign on Colombia and the Nielsen DAR platform and have a comprehensive view of their campaign performance through a single platform that is Colombia.

To know more, get in touch with us at: colombia@timesinternet.in.