Facebook Platform Policy

1. Build a quality product

  1. Develop your app with your personal account. Do not create a fake account to manage your app. If applicable, ensure that your Business Manager account is up to date and accurate.

  2. Build an app that is stable and easily navigable. Be sure your app insights reflect a positive experience.


  4. Follow our Advertising Policies for your app name, icons, and description.

  5. Keep your app or bot’s description and categorization up-to-date.

  6. Don’t include promotional content in your app’s icon (ex: don’t overlay your icon image with “new”, “sale”, “update” or any type of notification jewel).

  7. Don’t confuse, deceive, defraud, mislead, spam or surprise anyone.

  8. Keep your app’s negative feedback below our thresholds.

  9. Follow any instructions we include in our technical documentation.

  10. Apps with minimal utility that provide predictions, assessments, or similar outputs to the user, may not be allowed on Platform. For example, apps that provide (or claim to provide) users with assessments of personality, personal attributes, character traits, behavioral tendencies, or whose core functionality otherwise involves making predictions about who the user is, may not be allowed.

2. Give people control




  4. Privacy Policy



    c. Include your privacy policy URL in the App Dashboard.

    d. Link to your privacy policy in any app store that allows you to do so.

    e. Comply with your privacy policy.

  5. You may use Account Information in accordance with your privacy policy and other Facebook policies. All other data may not be transferred outside your app, except to your service provider (per, Section 3.7) who needs that information to provide services to your app. With the exception of Account Information, you may only maintain user data obtained from us for as long as necessary for your business purpose.


  7. Obtain consent from people before using their data in any ad.



    b. How users can opt-out of the collection and use of information for ad targeting and where a user can access a mechanism for exercising such choice.

  9. In jurisdictions that require informed consent for the storing and accessing of cookies or other information on an end user’s device (such as the European Union), ensure, in a verifiable manner, that an end user provides the necessary consent before you use Facebook technologies that enable us to store and access cookies or other information on the end user’s device. For suggestions on implementing consent mechanisms, visit Facebook’s Cookie Consent Guide for Sites and Apps.





3. Protect data







  7. Don't use a service provider in connection with your use of Platform unless you make them sign a contract to: (a) protect any user data you obtained from us (that is at least as protective as our terms and policies), (b) limit their use of that user data solely to using it on your behalf to provide services to your app (and not for their own purposes or any other purposes), and (c) keep it secure and confidential. You must ensure they comply with our terms and policies (and are responsible for their non-compliance).

  8. Keep Facebook user IDs within your control. You can only share them with service providers who help you build or run your app. Ensure that they keep the user IDs secure and confidential and comply with our policies (ex: see, 3.7). If you need an anonymous unique identifier to share with service providers, use our mechanism.


  10. Don't directly or indirectly transfer any data that you receive from us (including anonymous, aggregate, or derived data) to any ad network, data broker or other advertising or monetization-related service. By “indirectly” we mean you aren’t allowed to, for example, transfer data to a third party who then transfers the data to an ad network.






  16. If you implement or have previously implemented (on your own behalf or on behalf of a third party) any Facebook Tools / Facebook Business Tools (as defined in our standard terms for such Facebook Tools /Facebook Business Tools (“Facebook Business Tools Terms”), currently available at: https://www.facebook.com/customaudiences/app/tos, or any successor terms we may make available, including at: https://www.facebook.com/legal/terms/businesstools, you acknowledge that the Facebook Business Tools Terms apply in connection with your usage of Platform, including for optimization of Platform and/or the related Facebook Company Product.

4. Encourage proper use

  1. Respect the way Facebook looks and functions. Don't offer experiences that change it.


  3. Respect the limits we've placed on Facebook functionality.

  4. Only incentivize a person to log into your app, enter a promotion on your app’s Page, check-in at a place, or to use Messenger to communicate with your business. Don’t incentivize other actions.

  5. Encourage people to accurately tag and share content.


  7. Don’t build an app whose primary purpose is to redirect people off of Facebook.

  8. If you want to use our logos or brand, follow the guidelines in the Facebook Brand Resource and Permissions Center and Brand Guidelines for Facebook Developers. Ad networks and data brokers must get our written permission before using our Platform, logos, or trademarks.


  10. Only use our SDKs to develop and distribute apps or content for use with the Facebook Platform. You may also distribute any object code or sample source code included in the SDKs for inclusion in such apps.




  14. Sharing to Stories:

    a. Stories must not include any logos, watermarks, calls-to-action, or other promotional content.

    b. Additional policies for Stories with Attribution: (1) Stories must not be generic (i.e., only enable people to share unique and personal content). (2) If a person clicks on your Story, ensure you direct them to an experience that enhances the Story and/or enables them to create their own Story.

5. Follow the law













6. Tech Providers

  1. Data Collection and Use: If you are a Tech Provider for an entity, comply with the following:

    a. Only use an entity's data on behalf of the entity (i.e., only to provide services to that entity and not for your own business purposes or another entity's purposes).

    b. Don’t use an entity's data to build or augment user profiles.

    c. Don't use an entity's data to retarget on or off of Facebook, use piggybacking or redirects, or combine an entity's data with data from another entity.

    d. Don’t let people other than those acting on an entity’s behalf (ex: its employees) access the entity's data.

    e. Delete all of an entity’s data you have received from us if that entity asks you to or if you stop providing services for that entity, unless you are required to keep it by law, regulation, or separate agreement with us.

  2. Features: For all Platform features (ex: APIs) you use as a Tech Provider, comply with the following:

    a. Don't use Platform to enable an entity to access user data, unless you have entered into a separate agreement with us.

    b. Don’t charge a fee for using the Platform feature (or related Facebook Services). This policy does not prohibit you from charging for any of your other products and services unrelated to use of the Platform feature (or related Facebook Services).

    c. Ensure you have the authority to use the Platform feature (or related Facebook Services) on the entity's behalf.

    d. Don’t combine multiple entities or their Facebook Pages or Groups in the same account.

    e. Revoke an entity's access to the Platform feature (or related Facebook Services) if we request it.

7. Things you should know




  4. You give us all rights necessary to use any API, SDK, or other technology you provide us to enable your app or bot to work, including the right to incorporate information you provide to us into other parts of Facebook, and the right to attribute the source of information using your name or logos.


  6. We may use your name, logos, content, and information, including materials you submit for review, screenshots and video captures of your app and your Facebook Page, for distribution, marketing, and promotional purposes, to demonstrate or feature your use of Facebook, worldwide and royalty-free in all formats and media. You also represent that you have the right to grant this permission.


  8. You grant us and our affiliates a non-exclusive, transferable, sublicensable, royalty-free, worldwide license to host, use, distribute, modify, run, copy, publicly perform or display, translate, and create derivative works of, any data, content, and other information made available by you or on your behalf in connection with the Platform feature. This license survives even if you stop using the Platform feature. You are responsible for obtaining the necessary rights from all applicable rights holders to grant this license. Any API made available by you or on your behalf in connection with the Platform feature is deemed part of your App.

  9. We or an independent auditor acting on our behalf may audit your app, systems, and records to ensure your use of Platform and data you receive from us is safe and complies with our Terms, and that you've complied with our requests and requests from people who use Facebook to delete user data obtained through our Platform. If requested, you must provide us with proof that your app complies with our terms.


  11. We don’t guarantee that Platform will always be free.




  15. We can issue a press release describing our relationship with you.

  16. We may prohibit your use of any service provider in connection with your use of Platform.

  17. We may enforce against your app or website if we conclude you have violated our terms or are negatively impacting the Platform, and we may suspend your app or website, with our without advance notice, while we investigate suspected violations of our terms. We may or may not notify you in advance.




  21. Your use of Facebook technology is subject to this Platform Policy, our Statement of Rights and Responsibilities and any other terms that apply to the applicable technology.

  22. Instagram. If you use any Facebook Platform feature on the Instagram Service, such use on the Instagram Service is subject to the Facebook Platform Policy, and the Instagram Terms of Use. If you use any Instagram APIs, such use is subject to the Instagram Platform Policy.

  23. We may suspend or end your app’s access to any Platform API, permissions, or features that your app has not used or accessed within a 90-day period.

8. Login



  3. Use a clearly branded log in button that follows the guidelines in the Facebook Brand Resource Center.

  4. Request only the data and publishing permissions your app needs to provide a good user experience.

  5. Ask for a write permission only at a point when your app needs the permission (ex: don’t prompt a write permission immediately after a user logs in to your app).

  6. You cannot convert user data you receive from us into independent data (ex. by pre-filling data fields with user data you received from us and asking the user to submit or save the data).



  9. You may not request a user's data—through Platform or through your app—unless you use it meaningfully to improve the quality of a user's experience in your app. It must be clear to the user how their data is used to provide that experience.

9. Ads



  3. Don’t include ads in Page Tab apps.


  5. Don’t include third-party ads (including for other apps) in posts, comments, notifications, requests, invites or messages.



10. Games

  1. Games on Facebook.com:





  2. Desktop web games off Facebook.com:



  3. Games on mobile:



  4. Instant Games:

    a. Don't charge for any items within iOS games (i.e., iOS games must be free to play). For all other games, you may only charge for items in your game if you have entered into a separate agreement with us.

    b. If you want to include ads within your game, only use the Games Ads API. Don’t use a third party ad provider or include any other links to content off your game.


    d. Don't post more than one Context Update per gameplay, without our prior permission.

    e. Don't create and submit the same game more than once. Update your existing game.

    f. Only show context dialogs after a user takes a relevant action within your game. For example, you can show a context.chooseAsync dialog after a user clicks on a 'play with friends' button.



11. Payments





12. App Center

  1. Apps eligible for Facebook App Center must be games that use Facebook Login or games on Facebook.com.

  2. App Detail and Description:

    a. Ensure the app’s name and information are grammatically correct.

    b. Ensure the app’s language matches the App Center locale.

    c. Don't include URLs or use the Facebook brand.


  3. All Images:




  4. Icons:



  5. Banners:

    a. Don’t include rounded edges or borders.

    b. Don’t include third party logos.

  6. Videos:

    a. Display the app's name.




13. Open Graph

  1. Open Graph Custom Actions:

    a. Don’t recreate actions that are already supported.


    c. Make sure the story is grammatically correct.

    d. Use English for your submission.



  2. Read and Watch Actions:



14. Social Plugins




  4. Don’t obscure or cover elements of social plugins.

  5. Additional policies for the Quotes Plugin:

    a. Don't prefill quotes with content a person didn’t select, even if the person can edit or remove the content before sharing.

    b. The quotes plugin is intended to help people select their own quote to share. Use the app-defined quotes parameter if you want to suggest quotes for people to share.

    c. If you use the app-defined quotes parameter, the suggested quote must not contain URLs, ads, third party branded content or any other promotional content of any kind.

    d. Game apps must not use the quotes plugin.

15. Marketing API






  6. Free or trial versions of an ads API app:


    b. Require phone or email verification on new accounts.

    c. Don’t allow affiliate networks to use your technology.

  7. Pricing transparency:







  8. Data Collection and Use:


    b. Ensure that any data that is collected is anonymous.



    e. Don’t mix data obtained from us with advertising campaigns on different platforms (without our written permission).


    g. Don’t use piggybacking or redirects.


  9. Implement all bidding types including Optimized CPM.

  10. Custom Audiences:





  12. Lead Ads:




16. Pages API







17. Messenger Platform

  1. Follow any instructions we include in our technical documentation.

  2. Ensure your bot is stable and functions properly.

  3. User authentication and opt-out:

    a. Place any user authentication method in a clear and conspicuous location to ensure people consent to initiating message threads.

    b. Don’t contact people in Messenger unless you, or the party to whom you are operating as a service provider, have the necessary consent to do so.

    c. Messenger Opt-out: respect all requests (either on Messenger or off) by people to block, discontinue, or otherwise opt-out of your using Messenger to communicate with them.

  4. Messenger Plugins:

    a. Don't obscure, cover or hide elements of our plugins.

    b. Ensure the Checkbox plugin is placed in close proximity to the button (ex: “purchase”, “submit”, “confirm”) that a person must click on prior to you sending a MessengerCheckboxUserConfirmation event (i.e., don’t send the event until after a person clicks on the button or takes an equivalent affirmative action (ex: submit form)).

  5. Service Providers:

    a. Ensure your agreements with businesses do not conflict with, and that businesses agree to, Facebook’s Statement of Rights and Responsibilities, including these Platform Policies.

    b. Ensure you have the authority to act as agent for the business to which you're providing a service, and that your use of our Platform is strictly for the benefit of that business.

    c. Don't facilitate or encourage any violations of our policies. For example, if you have permission to support businesses that are eligible for Subscriptions, ensure you don't provide Subscriptions to ineligible services (see details below).

  6. Your app or bot should not receive excessive negative feedback. Be sure your app insights reflect a positive experience.

  7. Maintain a Facebook Page that provides customer support contact information, including your mailing address and one or more of the following: email address, web address, or telephone number.

  8. Messages and Data:

    1. Acceptable message types:

      a. After people interact with your business or Bot: You may message people within 24 hours of a person's interaction with your business or Bot (ex: messaging your Bot or interacting with a Messenger plugin on your website). Except as permitted below, and until the next interaction, you may send one additional message after this 24 hour period in order to follow up on your conversation.

      b. Message Templates and Tags: Only approved message templates and tags may be sent outside of the 24 hour period. Don’t use a message template or tag for a purpose other than its intended purpose.

      c. Subscription-based messaging:

      i. Bots that primarily support the following use cases are eligible for subscription-based messaging, and these messages may be sent at any time provided people opt-in to receiving this content:

      1. News: Bots that inform people about recent or important events or information in categories such as sports, finance, business, real estate, weather, traffic, politics, government, non-profit organizations, religion, celebrities and entertainment.


      3. Productivity: Bots that enable people to manage their personal productivity with tasks such as managing calendar events, receiving reminders, and paying bills.


    2. Data: Don't use any data obtained from us about the people you reach in Messenger, other than the content of message threads, for any purpose other than as reasonably necessary to support the message types you elect to use.

    3. Healthcare: Don't use Messenger to facilitate direct conversations between people and healthcare providers or to send or collect any patient data obtained from healthcare providers.

    4. Disclosures: Ensure that you provide all necessary disclosures to people using Messenger, such as any disclosures needed to indicate the sponsored or advertising nature of content you send.

    5. Offers and Payments:

      a. Don't share or ask people to share individual payment card, financial account numbers or other cardholder data within messages.

      b. Don't include links to sites off Messenger where payment information is collected, without our prior permission.

      c. If you have permission to offer or complete sales of goods or services within Messenger, adhere to the Facebook Commerce Product Merchant Agreement.

      d. Don't use Messenger Platform to sell digital goods.

  9. Things You Should Know:

    a. We may limit or remove your access to Messenger if you receive large amounts of negative feedback or violate our policies, as determined by us in our sole discretion.

18. Account Kit

  1. Don't obscure any elements of the Account Kit user interface, and don't modify any element except where expressly permitted by our technical documentation.

  2. If people log in with email addresses or phone numbers, your use of that data is subject to your privacy policy and any applicable law or regulation.

  3. If you exceed 100K SMSs per month, you may be subject to additional terms.

  4. If a person that logged in with an email address or phone number deletes their account or requests that such account be deleted, ensure that you notify us via the delete API.

  5. If we remove your access to the Account Kit service, you have 30 days to request any account data that people provided through the Account Kit service as well as any data you've stored with us through the Preferences API. We will provide you with this information unless otherwise prohibited by law.

19. Live API

  1. Don’t build apps that enable publishers to simultaneously stream to Facebook and other online streaming services.

  2. Don’t use the API to stream directly from a mobile phone or tablet camera to Facebook.

  3. Ensure any pre-recorded content is clearly distinguishable from live content.

  4. Don't use the API to publish looping videos; static, animated, or looping images; or to live-stream polls associated with unmoving or ambient broadcasts.


20. Profile Expression Kit

  1. Don’t include ads or commercial content, such as logos and watermarks, in profile photos or videos.

  2. Don’t include slideshows in profile photos or videos.

  3. Don’t encourage people to upload profile photos or videos that they aren’t depicted in.

  4. Only apps that have a primary purpose of creating and editing photos or videos may use the Profile Expression Kit.

21. Camera Platform

  1. Don't make any changes to your effect after it has been approved. If you want to make any changes to your effect you must submit a new or improved effect for our review.

  2. Ensure you comply with the Camera Effects Platform Terms and Camera Effects Platform Policies.

22. CrowdTangle API

  1. Don't share your access credentials outside of your organization.

  2. We may limit or remove your access to the API if your memory, data, or CPU usage is excessive, as determined by us in our sole discretion.

  3. Don't have front-end widgets call our API directly. Front-end widgets should use cached data collected through the API.

  4. Don't use data to build or augment any user profiles.

  5. Display the CrowdTangle logo in any integration and note CrowdTangle in any public facing description or announcement of the integration.

23. Jobs Platform

  1. Follow any instructions we include in our Jobs API and Jobs XML Feed technical documentation.

  2. Comply with these Platform Policy, with particular attention to the Tech Provider section of these policies.

  3. Ensure that job listings and your use of the Jobs Platform (including your use of data received via a job listing) comply with our Pages, Groups, and Events Policies, with particular attention to the Jobs on Pages section of these policies.

  4. If your App displays job applications obtained from Facebook, ensure you display “Applied on Facebook” in connection with such job applications.


  1. Follow any instructions we include in our technical documentation.

  2. Only use the PSID API to map your ASIDs to the applicable PSIDs for each Page that has granted your app page permissions.

  3. Maintain each Page's PSIDs separately.

  4. Map all of your ASIDs to PSIDs within 180 days after you complete App Review. Stop using and delete your ASIDs after mapping (and no later than the 180 days).

  5. Don't map or use PSIDs across multiple Pages.

  6. Don't disclose a Page's PSIDs to another Page.

25. Marketplace Platform

  1. Follow any instructions we include in our technical documentation.

  2. Comply with the Facebook Platform Policy, with particular attention to the Tech Provider section of these policies.

  3. Tech Providers: To the extent you are using the Marketplace Platform to enable your customers to access and use Marketplace Platform functionality, you will ensure that your customer agrees to and complies with our Facebook Commerce Product Merchant Agreement.

  4. Direct Users: For all use of the Marketplace Platform other than as a Tech Provider (which is covered by 3 above), you agree to our Facebook Commerce Product Merchant Agreement.

  5. If you engage in business activity that is covered by industry regulations, including in connection with your use of the Marketplace Platform, you acknowledge and agree that we are not engaged in any such activity and are not responsible for your obligations under such regulations.

  6. You will use commercially reasonable efforts to obtain conversion data requested by us for leads driven from your use of Marketplace Platform (Ex: Whether such leads result in a scheduled appointment or sale, lease or rental), and will provide any such data that you obtain to us on a daily basis. You hereby grant, and agree you have the right to grant, us and our affiliates a perpetual non-exclusive right to use and exploit such data for any purpose, without any right to compensation from us.

  7. Marketplace Lead Data: Don't use or transfer to a third party (except to your merchant providing the listing) any data you access via the Marketplace Platform lead form features or Lead Generation API or Business Manager (or any successor APIs or technology) except to contact the applicable user about the specific listing for which the data was provided. If you transfer the data to your merchant customer for the purpose above, you do so solely at your own risk and must ensure that such merchant complies with these terms and all applicable laws, rules and regulations.





  4. “User data” means any data, including a person's content or information (whether personally identifiable or anonymous) that you or third parties obtain from or through Facebook.

  5. "SDK" means any object code, source code, or documentation you receive from us that helps you create apps or content for use with the Facebook Platform.

  6. "Tech Provider" means an entity accessing or using any aspect of Platform to enable the entity's customers to access and use Platform functionality and/or user data.
