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skittles.pngIn the right hands, social media has enormous potential to create brand awareness, sales, and brand evangelists. In the wrong hands, oy vey!
Today, those clueless wonders at Agency.com created quite a stir by turning the Skittles homepage into Twitter search results about Skittles (increasingly unfavorable by the way). Along the way they forgot that Skittles is a freaking candy. Something you eat, for fun.
Agency.com ripped off Modernista, whose recent campaign was so avant garde that I have no idea what they do. There also are three lame videos on YouTube that have nothing to do with why you should eat Skittles.
You know who Agency.com is: they’re famous for a video in which they made fools of themselves while pitching Subway.

Then they launched a campaign for British Airways featuring a transvestite flight attendant who throws tomato juice on a passenger.
Noting that Agency.com ripped off Modernista, Adrants calls the campaign “ballsy!” But the only thing that’s cool about this campaign is the cash that was spent on it.
Bonus Links:
Skittles: The worst thing to ever happen to social media branding.