All Posts Tagged Tag: ‘book’

Figuring Out What Makes a Great Book Title

Book publishing companies hire professional copywriters for figuring out what makes a great book title or "headline" because book publishing is big business; so there is a lot of thought that goes into making their titles as commercially-viable as possible.  Many well-known and highly successful books started out with other titles and grew into the ones that make them famous. Visit the book store, notice how customers pick up a book, scan the front and back cover, and then put it down...

There is No “Easy Button” for a Great Book Cover Design

Entrepreneurs are forward-thinking, visionary people who are always looking ahead at the “big picture” and thinking “outside the box”.  This can be our biggest strength as well as one of our most problematic weaknesses.  Because we are always looking for the most time efficient way to solve sometimes very complex business problems, we can easily overlook those critical times during our business day when our rush to find a quick and easy solution can negatively affect our marketing...
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