Online Marketing Plan Essentials – 3 Ways to Drive Qualified Traffic to Your Website in Droves

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Paid Website Traffic

This term refers to all instances of purchasing ads for buying 'reach' and / or by paying to promote a post on social media.

There are many different ways to buy visibility with an audience that it has become a massive industry itself. Google, Facebook, Twitter, Pinterest, and all others are worth what they are because of the paid component.

It's an essential part of any marketing strategy and not something you should attempt yourself without you wanting to study this fast-paced industry and essentially become an expert in this field. Otherwise, you will spend a lot of time, money and energy with no guaranteed results.

Instead, hire an online marketing professional for help with this.

Organic Website Traffic

Organic traffic means visitors finding your website in a variety of ways that did not require you paying for that traffic to find you.

There are several ways to reach an audience through organic means. Before you begin any of the tactics described below, it's important to first define who your target market is, what your brand positioning should be and also understand what your competitive advantage is.

Once those key planning strategies are in place, it's time to implement the following to help drive qualified traffic to your website. Here are three online tactics to pursue:

1. Content Marketing

Content marketing is strategically creating website content that will appeal to your ideal target market so they can then get to know, like and trust you more and extremely convert into a paying customer. Essentially, you're looking to establish yourself as an authority, entertain your users, and educate them.



Content marketing has been such a booming part of SEO it's now harder than ever to be a voice in your industry so make your content count. 1 good piece of content is worth more than 1,000 bad ones.

2. Local Business Listings


Of any of the DIY methods for SEO this is the advisable one since it's an easy process and many SEO agencies will charge monthly fees for simply running the software.

3. Social Media Marketing

This is the seemingly simplest method of driving traffic to your website and the one most done wrong. Many business owners do not realize the purpose of using social media for business marketing is to drive traffic back to their website. This disconnect often causes a lot of wasted time and effort.

Social media management without SEO strategy is simply a PR campaign. All social platform links are what's called 'nofollow' links so they never factor into your rank without a strategy in place that makes use of them in spite of the links being nofollow.

When you pay for a social media marketing expert, you are getting the know-how to make your social media efforts count. Simply posting a lot is not going to do it. And hashtag spamming is a sure sign you've hired someone who does not know how social media marketing or even hashtags work.

Your social media is your way of connecting to your audience and Google observes that when traffic is sent through a disconnected service. Your audience can grow much faster by reaching the right people but your content has to be unique and enjoyable to have an impact.



Also remember the point from earlier about the value of social media and make sure you're leveraging the paid component or you're missing out on a lot of your reach opportunity.

Source by Susan Friesen

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