My heart belongs in Sichuan —

Apple donating money, devices to earthquake victims in China

Public philanthropy is indeed making a comeback at Apple.

Apple donating money, devices to earthquake victims in China

Apple has donated 50 million yuan (about $8 million) to earthquake victims in the Sichuan region of China, and the company offered condolences on the front page of its Chinese website on Monday. The company said that it would give both cash donations to victims and new devices to schools in the affected region.

The move itself isn't shocking—Apple has always offered condolences to the victims of disasters—but a front-page notice is not something we see every day from a company that has historically kept its philanthropy efforts close to the vest. Some feel the openness has become more frequent following former CEO Steve Jobs' passing in late 2011; when Tim Cook became CEO, he made it clear that philanthropy would be getting a boost at Apple (or at least be more publicly acknowledged). That may be part of the reason for the website update on Monday.



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Channel Ars Technica