Unative is a video advertising network that is focusing on native ads. Its goal is to make video ads human-centric. To reach this goal, company builds its services based on the feedback of the customers.

Unative offers benefits for both publishers and advertisers. Publishers can earn one of the highest CPMs in the industry (up to $10 CPM), get the ad units that perfectly fit the content and environment of the website without the usage of any additional players. Brands benefit from high video completion rates and near-100% ad viewability. Besides, Unative matches the ads with the users, so it is a targeted ads with high engagement.

The company is careful with the inventory they work with and prioritizes high quality and safe traffic.

The platform supports video slider and in-roll video ad units that show greater performance due to nativity and contextually-targeted ads.