AKQA has teamed up with the Pacific Chamber Symphony to create an interactive experience that plays 'Carol of the Bells.'

Agency AKQA has created the ‘Mobile Orchestra‘ to celebrate the holidays. Teaming up with members of the Pacific Chamber Symphony and music director Lawrence Kohl, the agency produced an interactive experience that lets anyone ‘play' an instrument in a performance of Carol of the Bells through their mobile phones. The orchestra is synchronized through wi-fi and can be played with up to 12 people; to begin, one person needs to visit Mobile Orchestra on their computer to get a unique web address (www.mobileorchestra/7871, for example). Then, they'll send the address to up to 12 friends and direct them to visit the site on their smartphone. As friends join the orchestra on their phones, the ‘conductor' will see how many people have signed up to play on their computer. When everyone has joined, the conductor presses ‘play' and everyone's phones begin to play a different instrument.

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