Challenge Brand = Franchise Book Sales

Challenge BrandWhy has Hasbro stock been on the rise since 2009 and continues to grow? Because they have what’s called, Challenge Brands. These are products that are not popular yet, but they believe someday will be a franchise.

What does this have to do with your book sales?


Your book is a Challenge Brand! It’s something that’s not selling millions just yet, but has the potential to be a franchise which includes more books, t-shirts, posters, wristbands, and even a movie!

To understand how to evaluate your book, then think like a Challenge Brand. Here’s what you do…

  1. Make sure there’s a specific purpose for your book that will lead into a long term advantage. Question: “What problem does your book solve?” (Note: Use the answer in your marketing approach.)
  2. Make sure your book and marketing can be easily understood. Question: “Can a sixth grader read your book and understand your marketing?” (Note: To check your content, visit Analyze Your Novel in Seconds.)
  3. Make sure your book is relevant to your target audience. Question: “Does your book style and marketing match today’s generation?”
  4. Make sure your book and marketing are unique. Question: “How is your story and your marketing different from the other 100,000 authors that published a book this year?”
  5. Introduce ancillary ideas and products. Example: “If you added a poster for both marketing and earning more money, what would you create?”

After you fine tune those 5 points, there is one more important thing you need to do…

Be consistent.

If you believe in those 5 points, then stick to it with everything you have. Show that you have a specific purpose that’s easily understood, relevant, and unique, then add ancillary products, watching as your Challenge Brand turns into a Franchise!

Ron Knight

If you want more ideas on how to sell books, visit 12 Month Author Marketing Plan.

Ron Knight

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