This is the day you're most likely to let your New Year fitness goals slip

According to Strava, this is the day to not quit.

Strava data New Year's fitness
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Having analysed data from 98.3 million uploaded exercise activities, Strava have been able to pinpoint when people are most likely to waver in their fitness regimes.

During January, millions of Brits aim to get fitter, be healthier and try to undo some of the Christmas celebrations. The analysis of historical Strava data shows that this enthusiasm is short lived, and that the day people are most likely to give up will be Friday 18th January 2019, which the brand have named 'Quitters' Day'. Tens of millions of athletes across 195 countries call Strava the home of their active life - providing an unparalleled insight into the behaviours and trends of active people in the UK and around the world.

Data also shows women are better at keeping fitness New Year's Resolutions than men, and that younger people keep motivation further into January when the data is broken down by age. It's also not all bad news, this year's 'Quitter's Day' is five days later than it was in 2018, with most giving up on their New Year's resolutions on 12th January.

Gareth Mills from Strava, said: ““Millions of us start the new year with the best of intentions, and by crunching the data from Strava’s community we hope more of us can get past the motivational hurdles we face in January. We know those who exercise in a group exercise 10% longer and 21% further and that the key to long-term success past January is goal setting; 88% of runners are still active six months after setting a goal.”

5 ways to stay committed

According to Strava's data, here's how to stay commited to your running plans this year:

1. Joining a club leads to people being three times more active than those who are not.

2. Set a goal - of those who set a race as a goal in January, 88% were still active 6 months later.

3. Mix up the sports you do - people who mix up their sports end up dramatically multiplying their overall efforts, exercising more than twice as much.

4. Find a friend - people who exercised with others increased their average distance by 21.4% versus people who exercised on their own.

5. Train in the morning - people who are most regularly active, are likely to exercise in the morning

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