Targeting 6-year olds. Facebook, how low could you go?

06 Dec
It’s shocking –but no surprise– to see how young children are being sought after as social media customers.

“Today, in the US, we’re rolling out a preview of Messenger Kids, a new app that makes it easier for kids to safely video chat and message with family and friends when they can’t be together in person.”

Sure Facebook’s release is sprinkled with words like ‘safer,’ ‘standalone’ and ‘controlled.’ It probably went through many, many iterations to make sure it addressed the hot-button issues. But let’s not be fooled as to what the real deal is: To groom younger customers to expand and dominate the base.
We like to see the research that they lean on, which they say led them to fill the need to allow kids to connect.
Facebook, if you want to have ‘thought-provoking conversations’ with parents, talk to any Montessori school, and they will tell you how and why their kids are becoming disconnected. (I am cross posting this from my wife’s Montessori school website.)

Gifs, masks, drawing tools, and stickers don’t constitute social media. Nor do they nurture connections!

C’mon, Facebook!

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