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Social Media Marketing

Or rather, Beware of Social Media Marketing!

Social BovineWhat is it? It is using Social Media such as Twitter, Facebook etc to advertise and promote your business.

For some businesses it is their route to market and it works very well for them. For other businesses it does not bring in ANY business whatsoever.

So if you are going to dip your toe in the water treat it as you would any other form of promotion.

Set targets such as a time limit for it to bring in results ie. if you have not gained a single sale in 3 months, cease spending time on social media and devote your efforts elsewhere.