GiftedMom is a social enterprise using digital technologies to improve access to maternal and paediatric health care. Its innovative platform provides modern digital infrastructure for the distribution of health services, using SMS and voice messaging to deliver stage-based and customised notifications for pregnant women. New mothers who register are provided with advice on their and their child’s health, including information on the importance of having regular check-ups and the appropriate time frames for their baby’s vaccinations. Registering is easy: women need only text MOM to 8006 to receive a call-back and get help with signing up. They can also receive advice from doctors by texting particular health questions to the same number.