Helping radio stations become agile

Boost the potential of your on-air team.

Take listener engagement further.

Innovate efficiently.

Who I am

My name is Tommy Ferraz. For the past twenty years, I’ve worked in radio in multiple positions and formats. Throughout my career, I've supervised and coached dozens of teams in programming, audience research, music scheduling, news, sound production and on-air talents. Currently, I help professionals in both news&talk and music radio stations introduce explorative thinking and experimental methodology in their daily workflows.

Listener feedback

Listening behaviours are transforming at a faster pace than the radio industry itself.
Only continuous feedback will prevent us from falling behind.

What we'll do

Understanding listeners needs and monitoring listener experience can't be a task only for Marketing department. Knowing how your audience thinks, feels and behaves must be everybody's job at the station. I will help your team:


On listeners needs


With listeners needs


For meeting listeners needs

Finding what doesn't work is not failure, it's learning

How we'll do it

Transforming on-air talent development, content evaluation and innovation in your organisation. Introducing a new mindset and training the team of the station for continuous self-evaluation through a combination of traditional evaluation techniques in radio and Lean methodologies.


Traditional evaluation techniques in radio and Lean methodologies are combined


Assumptions are treated as hypothesis and tested to validate or refute


Hypotheses are tested against feedback from listeners (research, interviews, data analysis)


Short cycles enable a safe environment for experimentation and fast learning

Learn more:

Let's team up!