Consumer Finance


As consumer preferences are driving businesses to offer more products online, powersport, marine, recreational, furniture and other lease-to-own (LTO), rent-to-own (RTO) and consumer financing companies must adapt underwriting for the digital marketplace. In addition to overcoming the challenge of digitizing the operations that support underwriting, consumer financing companies must be able to mitigate new fraud risks such as online application and synthetic fraud.

Desired Outcomes

Increase originations Reduce fraud losses Maintain ROA/ROE


Enova Decisions enables consumer financing companies to automate and optimize the underwriting process, including identity verification, fraud detection, credit risk assessment and offers. Leveraging our expertise in online consumer lending, we augment first-party data with best-in-class fraud and alternative credit data to develop machine learning models to more accurately predict fraud and credit risk and create personalized offers that are compelling to customers yet mitigate risk. In addition, we develop machine learning models to predict high lifetime value (LTV) customers earlier in the customer journey to prioritize marketing spend toward the right customers.

Smart Verification

Streamline identity, account and document verification.

Enova Decisions Smart Alerts

Identify fraud earlier in the customer journey.

Enova Decisions Smart Credit

Make more precise credit decisions.

Enova Decisions Smart Offers

Optimize offers to maximize profitability.

Smart Retention

Identify high lifetime value (LTV) customers earlier in the customer journey.