The key to maximising the rental value of properties is understanding how to attract tenants who will pay the most or finding a way to get more rent from property. One of the first things landlords need to understand is the type of tenants who would be attracted to their type of property and location. Whichever tenant type will maximise the rent for property in a given area, the likelihood is the most rent will be achieved by making sure it is in excellent condition. For example, the rent on a new-build will tend to be at least 10pc more than on an existing home. Here are 6 simple improvements that will increase your rental income: 1. Improve the Appearance of the Front of the Property. 2. A new paint job and clean-up. 3. Upgrade kitchens and bathrooms. 4. Target specialised rental markets.