Travel company Thomas Cook seems to have made quite the cock up.

Despite time and money going into a recent refresh of the holiday company’s planes with a  ‘I <3 Cook’s Club’ strip… someone forgot to check what the signage would look like with the doors open.

Let’s just say it says something entirely different.

A spokesperson for Thomas Cook found it just as amusing as us.

“It goes without saying it’s an accident, but it is one way to highlight where the emergency exit is,” they said.

It reminded us of this accidental rebranding that happened to Cathay Pacific, albeit slightly less X-rated.

Mix 102.3 Adelaide