ATTENTION! Creating the perfect storm of attention

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What makes VideoPak so successful? Why do so many leading brands and agencies choose VideoPak as their creative and innovative marketing format to communicate important messages to their target audience?

Companies and Brands command our attention when they are successful in showcasing something that attracts us. From this point of engagement the company can either inform or entertain us… or sometimes both.

VideoPak is successful in delivering all of these things. VideoPak can attract an audience with it’s unique and innovative technology combining physical and digital print. VideoPak can play a video informing your target audience of your important message and Call to Action in an engaging and interactive manner. And VideoPak can definitely entertain the recipient, holding their attention and leaving a long lasting impression.


If we were to ask people where they were when they heard about the 9/11 attacks, most would pause and take themselves back to that exact moment and feel those emotional ties. VideoPak delivers a memorable experience with an intensity of feelings that enables customers to engage and easily understand a video message.
Modern day marketing communications should include Physical AND Digital to achieve and maintain an audience’s attention. Both of these marketing formulas have advantages that enable you to personally engage and interact with your target audience, increasing brand awareness, connecting on an emotional level and leaving a memorable and long last impression.


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