Sarine Diamond Journey report_blog

Tracing Diamonds: AI-Powered Certification from Mine to Store

New generations of diamond buyers are more socially aware and care about where the stones that they are purchasing are sourced from. This concern is particularly pronounced among Millennials, with many consumers shunning diamonds altogether in favor of more ethically-produced jewelry. This is why tracing diamonds back to their origin is highly important for both retailers and customers alike


Why the Traditional Diamond Grading System is Becoming Obsolete




Read: The Importance of Diamond Provenance in a Data-Driven Age

The Rise of Diamond Traceability Systems




A New Way to Tell a Diamond’s Unique Story  


Right from the start, Sarine captures information about the rough diamond’s extraction from the mine. Diamonds are formed over millions of years, and take on part of the character of where they come from; whether it’s the frozen plains of Canada, deep below the Botswanan soil, or in the seabeds of Namibia. No two diamonds in the world are the same. Sarine works alongside their partners at the mines to record the diamonds’ origins before they are cut and sold.


Sarine Diamond Journey_English subs (1)


Sarine’s diamond verification technology was unveiled as a prototype for the first time at the jewelry industry’s premier trade show, JCK Las Vegas 2019, and will soon be available to diamond retail stores worldwide. Sarine inscribes and registers each individual diamond with its “fingerprint” validation solution. Each diamond’s provenance, characteristics, and properties are collected and authorized, then stored in Sarine’s secure Cloud. Retail systems will be able to access the secure Cloud and customers who are interested in purchasing a diamond, whether as a loose stone or as a mounted diamond ring, can then download a link to that specific diamond’s report, and have immediate comprehensive access to that diamond’s unique story.

file-62Picture of Sarine TruMatch™ system at the JCK 2019 Show

Ethical, Peaceful, and Secure

Having real-time access to every diamond’s certified ID through a detailed, digital certificate is a massive leap forward that has changed the face of the diamond retail market. For the first time, customers and retailers are able to understand the story behind the stones they are handling, ensuring that they are ethically sourced, conflict-free, and free from fraud. 

Sarine's Diamond Journey™ is changing the face of in-store diamond transactions, making the process a genuine and meaningful experience for customers and retailers alike. Contact us for more information on our AI-powered diamond certification system.

Discover Sarine's Diamond Journey