Putting the suffering of others into context





This campaign brought to life the debilitating symptoms of sufferers. Memory loss, difficulties with thinking, problem-solving and speaking, were put into an everyday context for people to better understand what the disease is like. Using computer error pop-ups, the campaign illustrated the daily frustration, anger and hopelessness felt by sufferers. This highlighted the plight of dementia sufferers and the need for the charity to continue their great work. 

Role: Concept creation + Art Direction + Copywriting