Rolling expiry dates for implied consent for Canadian contacts is a major contributor to list churn. In this article you'll find a collection of settings and options to get express consent from your contacts.


Obtain express consent when contacts first interact with you 

This is the most obvious suggestion, of course. This way you have non-expiring consent and don’t have to chase contacts to confirm their subscription. 

Just add a consent checkbox to every form. Simple, isn’t it? Sort of. There are two notable exceptions:

  1. Direct sales inquiry forms: it's more important to get the sales inquiry than obtaining express consent and a consent request checkbox can dilute the effectiveness of your carefully optimized sales form. Leads will have implied consent for six months. This is not a major issue since they are already leads at this stage.


Audit your forms and email messages


Find out if any CASL exemptions are applicable 


Get the country field right

Mark contacts who are outside Canada. (you can do this using the country field.) Expiring implied consent only applies to Canadian contacts and you don’t want to lose non-Canadians simply because they are assumed Canadian. You should also review your “default country” setting - it is used when contacts don’t have a country designation and we can't determine it based on their IP addresses either.

Envoke will handle US, Canada and EU contacts automatically. This is how location of contacts is determined.

Use the consent request banner 

The consent request banner is used to automatically solicit express consent over time: it appears on top of every email for contacts who haven’t yet provided "express consent". Read more about the consent request banner.

Automate consent expiry reminder emails

From your Envoke account you can send automated reminders to contacts whose implied consent is about to expire.

Send dedicated consent request emails

You can periodically send dedicated consent request messages. These emails should only be sent to contacts who didn't already provide consent so be sure to use the correct filter for this and most importantly position your request for consent as a benefit to your contacts rather than a chore. Learn more.

Don’t use legal jargon and explain what’s in it for your contacts

When asking for express consent avoid using legal terms. For example a button called "confirm your subscription" works better than "provide express consent". 


Offer multiple subscriptions


One-time setup

Many of these suggestions require only a one-time setup. Envoke automates the rest from then on. In the end there will always be contacts who won't give you their express consent (confirm subscription) no matter what you do but you can sleep better knowing you did everything you can to prevent expiry of consent from too many contacts

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