Privacy Policy


How We Do Business


Creating Your Account


  • Email:With an email we can find your account again.
  • Password:A password allowing only you to access your account.


Store Subscriptions


Shopping Lists


Delete Your Account



Access Your Data


Who Can Access Your Data

We maintain a principle of “least permissions” internally, meaning that only those who need to access your data can access it. This means that only our CTO and very few engineers at ShopGun can technically access your data. Please note that this does not mean that we can see your password, as this is encrypted and not visible to us.

Anonymous Events



For instance, let’s say that you opened a catalog in ShopGun. The following would then be sent to our servers:

_vThe version of the event format
_tWhen the event happened
_aThe ShopGun app where the event was recorded
pp.idThe identifier of the catalog



Event Types

These are the events that we currently track:

  • When you open a catalog
  • When you see a page in a catalog
  • When you open a deal
  • When you search for something

For all search events, we discard queries that are lengthy, look like a phone number, social security number, credit card number, or email. When we start tracking more events in ShopGun, we'll be sure to add them here. (We will add more events going forward but they will all be anonymous.)


Unfortunately, this section is not about actual cookies. Instead, when organizations talk about cookies, they essentially mean the data that is saved on your devices so that the next time you visit a website or use an app, you don't have to start from the beginning. With cookies, you can continue to be logged in, have your settings saved, etc.

Cookies, however, can also be used to track your behavior which is why they can be a bad thing. When you use ShopGun, we don't store cookies that can be used to track your behavior after you leave ShopGun. (This includes no advertising tracking cookies.)

These are the cookies that may be saved when using ShopGun:


We create a session cookie, which is required for ShopGun to work. It allows you to login and it isn't stored anywhere.



Shopping List

You can make shopping lists without an account. Your data is then stored in a cookie so that your shopping list is still there the next time you use ShopGun. You can always delete it and we don't store it on our servers - it’s only stored on your device.

Third Parties

Google Analytics

We use Google Analytics to the count number of visitors, how many times our various pages are shown, etc. We anonymize your IP address for this and we don't use it to build a profile about you.

Third Party Services

CompanyProductEnabled by DefaultDescriptionLinksImplementation
TrackJSTrackJSNoSaves all client-side errors generated on the website. This allows us to detect errors and fix them quickly. They store your IP address, which is why we've disabled it by default.Website
GoogleFirebase Crash ReportingNoFirebase Crash Reporting is a monitoring service provided by Google.Android app and iOS app
FacebookSDKNoAllows you to create an account via Facebook for convenience. It also helps us understand the demographics of people who engage with our app.Android app, iOS app and website
GoogleGoogle Tag ManagerYesA service that gives us the ability to change analytics tracking, etc. without updating the website.Android app, iOS app and website
GoogleGoogle AnalyticsYesA service that allows us to measure activity in our apps and on our website. Here, we can see sessions, returning/new users, etc. We've enabled IP anonymization on Google Analytics so they don't know what your IP address is.Android app, iOS app and website
GoogleGoogle MapsYesWe use Google Maps to show places on a map. It doesn't save any cookies.Android app, iOS app and website
Campaign MonitorEmailsYesCampaign Monitor allows us to send emails to people. For example, when creating a new account or resetting your password. Campaign Monitor currently stores a log of emails we've emailed but when you delete your account, we'll submit a request to them so that all of the logs are deleted. We are in contact with Campaign Monitor to find a better solution where logs are deleted automatically.When requesting an email via Android app, iOS app or website
AmazonAmazon Web ServicesYesAmazon Web Services power the entire infrastructure at ShopGun. Databases, servers, image hosting, etc. We are constantly making adjustments to improve security both online and physically. For example, enabling database encryption to prevent physical access to data in AWS' data centers.All services and apps.
ZendeskSupportYesWhen you contact us everything is managed by a Danish company called Zendesk. In the contact form we ask for your name and email, which is sent to Zendesk. You can always contact us if you want to have your previous requests deleted.Android app, iOS app and email.


Push Notifications

We only send you push notifications if...

  • You've created an account and
  • Added store subscriptions and
  • Allowed ShopGun to send you push notifications

You can always remove your subscriptions or delete your account to stop receiving push notifications. Or disallow notifications for ShopGun in your settings on iOS or Android.


We won't send you emails unless you've explicitly asked for it or if we update this privacy policy. Right now, we send you emails when:

  • You create a user to verify your email
  • You request your password to be reset
  • Your password has been reset
  • Someone shares their shopping list with you
  • We update this privacy policy

File a Complaint


This is the legal information about ShopGun you can use when contacting them:

Legal NameFounding DateVAT NumberAddress
ShopGun ApS05-28-2009DK32157785
Arne Jacobsens Allé 16, 3.
2300 Copenhagen S



  • Never sell your personal data
  • Never prioritize specific stores over others
  • Never spam you




Wrapping Up


We'll continue to improve privacy at ShopGun and this policy. If we make any important updates to the policy, we'll be sure to give you a heads up.
