6 Secrets of a Winning Product Launch




1. Matching Product to Market Needs


2. Clear Positioning & Messaging

Positioning is the set of things you do to place your product clearly in the minds of your buyers. If your positioning is not clear, your buyers will be confused and your potential partners will be confused.

Effective positioning is a communication process that makes the benefits and capabilities of your product so crystal clear to your buyers (and partners) that they get it without tremendous effort on your part. They see, they understand, they buy. It’s developed from a clear understanding of market needs and how your product’s capabilities match those needs, rather than features. It also forms the foundation for all communication to your target market.

3. Setting Clear Launch Goals

You won’t have a chance at a winning product launch if you don’t establish clear goals.  The goals frame the purpose of your product launch and help guide you in evaluating launch tactics. Once you’ve established the goals of your launch you need to consider how they will be measured.

4. The Power of Leverage

Knowing the power of leverage will maximize your launch results. Leverage is defined as “the use of a small investment to gain a very high return”. Using this definition helps guide launch planners in evaluating the launch tactics that can most effectively achieve the launch goals and objectives. Even a small company with a limited budget can get great results through the power of leverage.

5. Priming the Pump

One of the biggest secrets to a winning launch is priming the pump.  Priming the pump collectively defines the activities that are conducted to build excitement and create demand for your product before it is generally available to buyers. You can prime the pump no matter how large or small your company or the size of your budget.

6. Time the Launch to Maximize Sales

The timing of your launch event may be predetermined by a key industry trade show or other major event. Whatever the case, as you go through your launch planning process, identify the times and locations that afford maximum leverage.


Actually, there’s also the 7th secret of a winning product launch —— find a professional PR company to support you. Scan the QR code below to find one:

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