How to Write a Follow Up Email to a Great Business Meeting

by Amanda C. Kooser
Write a great followup email to your business meeting.

Write a great followup email to your business meeting.

meeting image by Thorsten Frisch from

Meetings are an important business tool in the arsenal of any entrepreneur. Meetings are where employee training gets done, potential clients are turned into loyal customers and investors are brought on board. Great business meetings deserve great followup emails. These emails can be used to reinforce points made during the meeting, provide information that may have been overlooked and put followup actions into motion.


Address the email to the correct person. Double-check the email address and spelling of your contact's name. If the email needs to be formal, include the recipient's preferred title. Taking the time to personally address each person you are emailing gives a good impression, especially if you are trying to bring in new business or investors.


Write an easily recognizable subject line that directly relates to the meeting. Generic subject lines, such as "meeting" or "our talk yesterday," risk being deleted or getting lost in the clutter of a busy inbox.


Write a brief introduction that reminds recipients of the reason for the meeting and thanks them for their time they took to participate.


Determine the purpose of the followup email. The followup email content will differ depending on the reason for the meeting. Send a recap of your most compelling sales points to a potential customer. Include a list of training points or specific sales or service goals for employees. Include data sheets, a copy of your business plan or sales potential charts to investors.


Include any specific actions that need to be taken. Mention any dates and times for future meetings. Give an outline of the specific steps that will be taken next if you are in the middle of a sales or training process.


Check your spelling and grammar. Use your email program's spellcheck feature to catch obvious errors. Read through slowly and look for anything that slipped by the spell check. Make corrections as needed.


Include your contact information and attach any followup documents that were mentioned during the meeting.


Send the email within a reasonable amount of time after a meeting. If you promised to send important documents immediately after a meeting, follow through before the end of the day. Try to send follow up emails within 24 hours after a meeting.


  • Keep follow up emails concise and relevant. You don't need to write a novel as a follow up.
  • Follow up with follow ups. Respond promptly if a meeting participant asks for more information or clarification.

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