Facebook invented a new time unit called the ‘flick’ and it’s truly amazing


So what is a flick? A flick is one seven hundred and five million six hundred thousandth of a second — 1/705,600,000 if you prefer the digits, or 1.417233560090703e-9 if you prefer decimals.

And why is that useful?


Even if you don’t work in media production, some of those numbers probably look familiar. That’s because they’re all framerates or frequencies used in encoding or showing things like films and music. 24 frames per second, 120 hertz TVs, 44.1 KHz sample rate audio.


On the other hand, using flicks almost all these important fractional frequencies turn into a nice exact round numbers, no bars or estimation needed: 1/24th of a second, for instance, is 29,400,000 flicks. 1/120th is 5,880,000 flicks. 1/44,100th is 16,000 flicks.

Those numbers may not be easier for you to remember, but it makes them a heck of a lot simpler for systems to match with one another without creating some kind of inter-format fraction that has to be resolved with yet another adjusting frequency. Computers love whole numbers, and so do I.

Even the weird NTSC numbers in use due to certain technical constraints divide nicely. 23.976 (technically 24*(1,000/1,001)=23.976023976230 with the last 6 digits repeating) becomes exactly 29,429,400 flicks. It’s the same for 29.97, 59.94, and any others like them. No more fractions or decimals needed whatsoever! How great is that?!

I don’t know why this is so immensely satisfying for me, in a “things fitting perfectly into other things” way. Probably because having dabbled in video and audio editing and effects, timing and frame rate stuff was always a pain (though thankfully we’ve mostly left behind interlacing and other legacy cruft) and I would welcome harmonization really of any sort. I congratulate this team of genius self-starters for finding this amazing number and creating this potentially super-useful time unit.

You can download, fork, or otherwise investigate the flicks format and code over at GitHub.

(Apologies for the meme lead image but it’s hard to illustrate units of time.)