SciVee - pack color en What do cigarette pack colors communicate to smokers in the US? <p>Background: New legislation in the U.S. prohibits tobacco companies from labeling cigarette packs with terms such as light, mild, or low after June 2010. However, experience from countries that have removed these descriptors suggests that different terms, colors, or numbers communicating the same messages may replace them. Purpose: The main purpose of this study was to examine how cigarette pack colors are perceived by smokers to correspond to different descriptive terms. Methods: Newspaper advertisements and postings directed interested current smokers to a survey website.</p> <div class="og_rss_groups"><ul class="links"><li class="first last og_links"><a href="/node/12530" class="og_links">American Journal of Preventive Medicine</a></li> </ul></div><p><a href="">read more</a></p> cigarette packs Epidemiology health warnings pack color Public Health smoking tobacco American Journal of Preventive Medicine Mon, 09 May 2011 18:25:04 +0000 mabansal 30222 at