

Groupon Used to Premiere Indie Documentary Film

An independent documentary film called Ready, Set, Bag! has made innovative use of social media to promote itself in the challenging local theater market, and its strategy culminates with a Groupon that could change the way small films are distributed. It's hard for independent filmmakers to find distribution for their films beyond the Internet, but Executive Producer Oren Jacob (also CTO at Pixar) and Directors Alex D.