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The i hype...
By daftrok on 6/18/2007 3:59:27 AM , Rating: 5
Apple has always had an amazing marketing strategy: Half truths. Saying that the iPod was revolutionary in the media player sense. A Half truth. Archos was revolutionary in the media sense, being the first mp3 player to have a built in hard drive. The iPod was revolutionary only because so many consumers bought it. If all the mp3 playing companies had the funding and the balls to put their product out there and say: "hey this sounds awesome has a hard drive is affordable and cheaper than anything else out there" then Creative would be the revolutionary player. The iPod was overrated in the beginning and they sould over 100 million in the hype. The iPhone will be no different. The only reason people want it is for the same reason people want an iPod: hype. And hype drives the average consumer. Any tech geek out there knows that Apple is a nice company with decent products but is just too pricy for what it offers. Some techys say its worth the extra dough and want to support it, some techys say it isn't. All I know is that the only thing the iPhone has going for itself is the UI, which can be easily copied into any other smart phone. The iPhone is not revolutionary in the media sense, but revolutionary in the hype sense.

RE: The i hype...
Pretty much.


RE: The i hype...
For school kids.

The timing is right.

Obviousily "Back to School" buying season !

RE: The i hype...


Have you ever used an Apple product?











RE: The i hype...
I tried a mac and hated it...

RE: The i hype...
By Ralph The Magician on 6/18/2007 10:17:35 AM , Rating: 2
So, it's never been done before and everyone is going to rush out and copy it, but that's not revolutionary. What is it then?

RE: The i hype...
By michael2k on 6/18/2007 2:15:02 PM , Rating: 2
You bring up the Archos and you think the iPod WASN'T revolutionary?

A comparison then.
October 2001, iPod vs Archos:
Firewire vs USB1.1 (12mb/s vs 1mb/s)
184g vs 340g (twice as heavy, twice as big)
5 buttons vs 9 buttons (much simpler UI on the iPod)
32mb ram vs 2mb ram (faster browse, faster response, longer battery life on iPod)
Integrated LiOn vs 4AA (10 hours vs 'up to 10 hours')

At the time I bought the 2001 iPod and got easily 12 hours with it.

You think the iPod sold 100m based solely on hype? Do you also think Microsoft sold millions of copies of Office or Windows based on hype? Or that the PS2 sold millions of units based solely on hype?

The iPhone may sell hundreds or thousands based on hype, but if the device is truly wonderful, it will sell itself.

RE: The i hype...





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