AT&T to sell toll-free service for wireless data

PETER SVENSSON AP Technology Writer Published:


It's the first major cellphone company to create a comprehensive service for sponsored wireless access in the U.S. The service is likely to face considerable opposition from public-interest groups that fear it could discourage consumers from exploring new sites that can't afford to pay carriers for traffic.

AT&T is trying to forestall critics by announcing that one of the first customers for the service is a startup: Aquto, which has an app that rewards users with extra data if they watch ads or download specific apps.

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