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Microsoft Live Search Gains Market Share


Kip Kniskern of LiveSide is reporting that the latest numbers from Compete show Live Search gained some usage points over the previous month, as well as year-over-year. Live Search saw a month-over-month increase of 28.8% in search queries, which was the equivalent of 2 percentage points, driving its market share to just over 10%. For year-over-year this made search queries see a gain of almost 52%.

    Compete March Numbers

The increases could be due to the overall market seeing a 6% jump in growth, or it could also be in part due to Google showing a 1/2% drop, their first in nine months. The other possibility is it may be people leaving Yahoo search for a different pasture, as it shown to have fallen to a record low market share of 15%.

These latest numbers make one wonder if Microsoft will still be interested in purchasing Yahoo as their market share is proving to market steady grow in a fairly organic way. Would Microsoft be better off just continuing doing their own thing, which seems to be working, or saddling themselves with a company that has lost a lot of its shine? Combined they would be at exactly 25% under the current numbers, but still well behind Google's 69.4%. Is a gain of 15% more of market share, particularly with the baggage of a troubled company, really worth all those billions of dollars in investment?

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