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says it intends to launch a rocket. it claims it's for science and he research purposes some time between december 10th and december 22nd. >>> we're getting our first look at ashton kutcher as steve jobs. resemblance from a young jobs right out of the garage is striking. it will premiere at the film festival in january. >> it really works. >> it does work. >> the average person today will process more data in a single day than a person did -- internet, computer and make it visual to show all the patterns within it and turn those patterns into some kind of an action, because you can really change lives. that is the press of a new premise called big data. "the human face of big data" ," new book, showing us how it's already giving us information. a day in the life book series. good morning. nice to have you with us. >> thanks for having me here. >> data is the new oil and you look for patterns. explain to me why that is and how patterns have a value. >> my 10-year-old son has heard me on the phone saying big data. and he said what is it? >> imagine if you're looking through one eye

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