Subscription-based programs are all the rage, whether it be stylish office supplies received monthly or free e-newsreaders that a customer get merely for signing up. I personally love the idea of subscriptions that you receive in the mail every month.

The stylish office supplies subscription programs is definitely an interesting one that allows customers to receive funky supplies straight to their own address. Wine and skincare subscriptions are also pretty innovative examples of the business model. Subscriptions are an excellent way for a brand and its consumers to develop a more meaningful relationship.

Implications - Consumers are looking to exchange their loyalty towards a brand for some privilege or discount. Subscription programs make it easy for consumers to be tied in for a period of time. Companies should consider implementing their own subscription-based program.