﻿ Social media may be 'free' but it sure costs a lot to manage | ZDNet









Here are some other findings of the research:



- 40 percent are focusing on a small but highly engaged audience



Topic: SMBs



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  • Social Media Marketing

    Agree thoroughly with you, nice article. I would share my thoughts about SMM, It is a means and not an end. The ultimate goal remains the same that is spreading the word about your brand/ product and encourage customers to signup for your services. One needs to be clear of the goals that you’ve set for your business and how you plan to achieve them by engaging in a social media marketing campaign.
  • Lot of businesses don't do homework

    I think it would be reasonable to assume a lot of businesses try the Social network angle for the same reason many people get a Facebook page. Because everyone else is. Does not mean it makes good business sense. A lot of them will most likely find out like GM did when it pulled out of Facebook advertising that it may not pay off.
    • re: jscott418 comment

      So I heard that too about GM, however, didn't they actually go back to FB?