Social Marketing
Nutrition and Physical Activity


Scenario 10

Bob Lee
"The Coalition really needs to get started with this, and I want to keep us on track. I really want to see this through! Why do we need to get sidetracked with more meetings? We should be able to make this decision easily. With our conflicting schedules, we won't be able to reconvene for at least a month, now's our chance to make a decision and get going!"


"See what I mean? I want to take advantage of his expertise, I'm glad he wants to keep us moving, and I know he's passionate about helping people, but he's just not familiar with this type of planning. How can I persuade him that we need to make sure we're making the right decision about an audience before we 'get going'?"