

Television and New Media Audiences 1st edition

Television and New Media Audiences 0 9780198711421 0198711425





Details about this item
Television and New Media Audiences: Why is talk about television forbidden at certain schools? Why does a mother feel guilty about watching Star Trek in front of her four-year-old child? Why would retired men turn to daytime soap operas for entertainment? Cliches about television mask the complexity of our relationship to media technologies. Through case studies, the author explains what audience research tells us about the uses of technologies in the domestic sphere and the classroom, the relationship between gender and genre, and the varied interpretation of media technologies and media forms. Television and New Media Audiences reviews the most important research on television audiences and recommends the use of ethnographic, longitudinal methods for the study of media consumption and computer use at home as well as in the workplace.
Back to top

Rent Television and New Media Audiences 1st edition today, or search our site for Ellen textbooks. Every textbook comes with a 21-day "Any Reason" guarantee. Published by Oxford University Press.