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Why Even Radiologists Can Miss A Gorilla Hiding In Plain Sight

An attention researcher wanted to find out how radiologists would fare in a version of the famous Invisible Gorilla study. He found that 83 percent of the radiologists failed to spot an image of a gorilla on slides they were told to inspect for cancer. It's just one example of how, when people are asked to perform a challenging task, their attention can narrow and blocks things out.