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What Do Jelly Beans Have to Do With Coke’s Vitaminwater?

    • Yes, the name itself "VitaminWater" suggests that you can become healthier by drinking it. I support and appreciate the FDA's vigilance in critically analyzing claims like these!

    • Yes, many people drink VitaminWater because of the "healthy" sounding name. The naming of the product was a marketing move to get people to buy more products - becasue it is healthy, fortified with vitamins.

    • Just wondering where all the focus groups and lawsuits were prior to KO owning VW. Just another ploy by the liberal left to stick it to corporate America.

    • I also have to agree with the FDA in this case. Vitamin-enriched drinks are hardly a good way to get your vitamins and certainly not a replacement for eating your fruits and veggies every day. An apple will keep you a hundred times healthier than any amount of VitaminWater ever could, minus the sugar.

    • Read the article guys. The FDA had nothing to do with this. They don't have your back. It's up to private organizations to tackle most of these unhealthy marketing gimmicks. The only thing the FDA does is protect big pharma.

    • I see both sides of this argument; however, I'd much prefer that my family drink Vitaminwater over something like Kool Aid. They offer similar levels of empty calories from sugar, and taste very similar, but at least Vitaminwater has some vitamin content. Of course those who are proponents of healthy diets would prefer for our loved ones to get their vitamins by eating fruits and vegetables, but we can't have everything. I honestly can't believe that people think that Vitaminwater is a miracle drink that will provide "defense" or "focus;" if they really did, they'd have to be pretty delusional. I think they just need something to complain about in the media. Nobody is out there in the media bashing the oh-so-popular, sugary, fiber-enriched foods for providing fiber that isn't as healthy for you as whole grains, fruits, and other naturally fiber-enriched foods. Or maybe they're just next in line. So no, Vitaminwater isn't probably your best option for getting your daily nutritional needs, but it is clearly a better alternative to sugary drinks that don't have any vitamin content at all.

    • Vitaminwater is the logical extension of the whole bottled water culture. KO makes money hand over fist by bottling filtered tap water and calling it "Dasani." Why wouldn't they market vitamin-added sugar water as healthy and wonderful? @Pros and Cons, I would rather my family drink a little bit of sugary stuff every now and again and know that it's an occasional treat, rather than having them think they are doing something virtuous or healthy.

    • Why not spend the extra time to educate our young on the principles of healthy eating . Given the option to have an orange or and apple verses some bottled concoction. A nutritionally educated person would choose the fruit.Why are most consumers so blind to the very things that keep us alive. Food! You are what you eat!!!

    • Yes, the name "VitaminWater" and the message written on the bottle are misleading. However, the FDA should not limit clever advertising; I happen to enjoy reading the well-thought, funny messages. Consumers should take the initiative to decipher the nutrition facts for themselves. If a drink is predominantly made from sugar, it is probably not the best choice. Yet for some people, drinking these types of drinks is their best alternative to fruits and vegetables. It can be much easier to drink a bottle of water than to consume the same amount of vitamins from food products. A GREAT TIP: try VitaminWater Zero-- all of the nutrients and none of the calories or sugar.

    • I'm not saying that Coca-Cola is correct here, but Gatorade has the same issue and had a similar campaign with athletes to market it. Both of them are added calories and sugar. While it is misleading that "Vitamin Water" is pretty much sugar water, it does list the almost negligible vitamin content on the bottle. And if you ever taste one, it's pretty clear that it's full of sugar. Now, I get that when it comes to children, the marketing campaign is potentially very dangerous. As an adult however, and I say this as someone who drinks vitamin water, it isn't difficult to turn the bottle over from the front label and read how many calories and grams of sugar you're ingesting.

    • Its not that I thought that Vitaminwater was a "health beverage" but I did think that it was *healthier than* other non-carbonated beverages (like Snapple, for example) ... and this is not the case.

      I think that this may be due the product name and the label statements, which are misleading.

    • @anonymous

      Lying is not clever advertising. It is lying. Well-thought, funny lying is still lying. Consumers should be able to assume that vendors are not lying. Simple. Or perhaps too simple for someone as educated as yourself who enjoys such erudite and witty lyi... sorry you mean 'advertising'.

    • Look at the TV commercials for Vitamin Water, they show people on treadmills, etc., the other issue is if it's a health product, FDA needs to be involved, we know they'd rubber stamp things like this, but if you want to call it healthy, vitamin, medical all encompassing healing water or not, call it what it is! Don't joke about it, don't mislead people, don't sell us furniture polish or snakeoil and call it an elixer! If we want that we'll just drink coke!

    • SOBE Lifewater,fuji apple pear,#1 ingredient is erythritol which is fermented fruit,(ethinol sugar) and gives me the most godawfuil hangover I've ever had, How can SOBE lifewater have 0 calories when it contains so much booze?

    • Seems fair to see a majority of the populace, or something close to it, not making their own informed decisions. Not that they wouldn't want to, they prove it every day, showing a lack aptitude to do so.

    • Simply put if a item professes to be healthy then it should be. If it professes to be be healthy and not actually be healthy it should be clearly marked as such. Personally I just drink water or orange juice (if i buy it in bottled form i usually water it down 1 part juice 3 parts water) if i need a boost in energy i just take some Ginseng. That stuff is amazing. Though like some other commenter s have said ... why cant people bother to do there own research into what's good for them. probably just to damn lazy if you want to actually achieve something you have to actually work for it... now im rambling.

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