Google's +Matt Cutts said the Hummingbird algorithm effects 90% of searches but only to a small degree.  Hmmm...﻿
Rafiq Phillips's profile photoDavid Amerland's profile photoEcommerce Maker's profile photoSimon Margetts's profile photo
"affects" <-- Once an annoying English teacher, always an annoying English teacher ;-)﻿
I've been seeing this (using "effect" when "affect" is meant) more and more, and I was wondering if this is legitimate grammar or a new thing (if so, it's sad).﻿
This is a great example, then, of the fact that sometimes Google can make widespread changes, but at a level that makes them virtually undetectable to our normal SEO metrics.﻿
That's ok HummingBird will understand the difference of the WORD... The Beauty of Semantic Search!﻿
+William Rock thank you for the ping here and yeah changes in search results because of Hummingbird may be small but over time the impact must accumulate. Google uses end user behaviour to constantly refine how search works so small changes may, indeed, end up having large effects at some point. At the moment, as +Mark Traphagen says we're at the beginning of this. But the year ahead stretches large and there will be many more changes coming. ﻿
Add a comment...