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RE[7]: What would save Nokia
by Nelson on Thu 18th Apr 2013 14:54 UTC in reply to "RE[6]: What would save Nokia"
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No I wouldn't. Its important to separate my enjoyment and evangelism of Windows Phone from my curiosity in how a company facing some pretty steep challenges can navigate them.

The fact that they use Windows Phone is coincidental, but I'd be just as interested if they were doing something genuinely cool with Android. Just like I'm interested in BlackBerry and Jolla and Firefox. I doubt them all to varying degree, just like I have expressed my reservations about Windows Phone -- but I am absolutely fascinated by watching these companies try to chip away at the more established players.

I also enjoy trying to predict what happens, being right, and being wrong.

You make a point that they're not moving the needle much in marketshare, but that to me is an afterthought beyond managing a transition and stabilizing their financial position.

There are two challenges for Nokia: Stay alive, and grow your shipments. Windows Phone 8 growing overall is a Microsoft problem, and I understand that Nokia can only do so much.

I still think despite this, they made the right long term bet with Windows Phone, especially given the information they had at the time. Would they be selling more with Android? Maybe if they found a creative way to buy themselves enough time to see the strategy through. I just don't think they wouldve had the financial means to get there.

Do you think Nokia in the US would've gone down better with an Android phone? I'm not entirely sure. They have a lot of work to do making their brand attractive in the US.

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