

2010 Honda Insight

Honda CR-Z

2010 Toyota Prius
Honda still can't find the magic recipe to beat the Prius








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By RandomUsername3463 on 1/25/2010 10:53:22 AM , Rating: 3
The Reason Why The Insight Doesn't Sell:
If gas was > $5+ a gallon, the Insight would sell like crazy. With US gas down below $3 a gallon, people don't really worry about fuel costs too much. People who buy hybrids are NOT buying them to save money, they're buying them to make a statement. The Prius is more recognizable & so it makes this statement better than the Insight.

RE: Honda doesn't understand the hybrid market
By The0ne on 1/25/2010 11:23:45 AM , Rating: 2
I still think it was marketing that gave Toyota the lead with Prius though. Insight was driven by many of my engineering colleagues back but Honda just never continued or driven the message to consumers. Toyota on the other hand did so and look at their sales figures now. It's not late by an chance but Honda needs to do something "different" rather then follow. If they follow, I'm pretty confident they will fail.

By Penti on 1/25/2010 3:12:23 PM , Rating: 2
Cars are lifestyle, that's why the Prius sells better. Sell lifestyle instead of the car :)

