SEO News

Social Media Ads Marketing

  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    In the left navigation under Acquisition > AdWords > Matched Search Queries, you will find a list of actual search queries that triggered impressions of your AdWords ads. You can use this data to go into a second level of PPC advertising analysis...

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    During #SB48, ads included more hashtags than any other social signal including Twitter handles and Facebook account names. You use it to tag your tweets or other social media posts. Now, my wife's social media activity revolves around reading...


    Make sure your ads include calls-to-action tailored to the devices they're using to access Facebook. Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as too provocative, which they were; Don had made sure of it!

  5. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Driving Mobile App Activity Through Social Ads Once mobile ads are served, advertisers should think about the experience the consumer will have. By associating phone calls back to ads and keywords, marketers can discover what works to keep the...


    Retailers have begun marketing campaigns on mobile social media now along with their desktop based Facebook campaigns. The CTR for mobile ads targeted to Apple devices is .46 percent. Most Brazilians use smartphones for gaming apps, social media...

  7. 5 Social Media Advertising Trends to Watch for in 2014

    A few years into Google's gamble in social media and Google+ is still completely void of ads. Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes coming every other week.