Why Volkswagen Had The Best Reveal At This Year's New York Auto Show

In our post-carpocalyptic and post-paper world, truly amazing auto show press reveals are a rarity. Rightfully so. Why spend tens of millions of dollars to unveil a car to a group of balding, morbidly-obese, and irrelevant auto "press" when it's already been seen online by an audience a thousand times larger and more… » 3/29/13 11:04am 3/29/13 11:04am