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By Mitch101 on 5/16/2013 5:16:21 PM , Rating: 2
To gain market share is a big deal the phone manufacturers arent selling the same number of phones every quarter.

If the same number of phones were sold every quarter and a phone gained market share then its one losing to another because a finite number of devices are being sold.

But when an extra say 20 million phones sell in a quarter in order to gain market share you not only have to sell a percentage of everyone else but you have to capture a percentage of the extra phones being sold into the market to gain market share.

So to gain market share even by a small amount when there are more and more phones sold every quarter is a big deal and it shows adoption and traction.

Apple could very well be selling the same number of phones this quarter they did last quarter but if they arent taking a percentage of the extra number of phones being sold this quarter when the totals are added up they will look like they are losing market share.

Math are hard.

