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Deep Eddy Spirits

Fall 2011

Student: Economics Sophomore
Position: Marketing Intern

A typical day as an intern for Deep Eddy Spirits can’t easily be described because of the variety of activities that come up for the intern to do. No day was ever the same; I had something new to work on pretty much every day. From researching about marketing strategies for DE to setting up events, I was always excited to go to work to see what was in store for that particular day.

The most common task for an intern at Deep Eddy is usually helping out with the scheduling, preparation, and execution of events. These events range from an ACL tent set up where we served free drinks all weekend, and had a great time while we were at it, to sponsoring fashion shows or football tailgates. Finding the necessary permits to be able to sponsor these events, setting up our Deep Eddy station and/or tailgate, and coordinating with the people or companies who want to be sponsored by us takes a lot of work. As an intern, it is your job to assist the Field Marketing Manager in making sure that these events go smoothly. For example, having bartending licenses at certain events is crucial and it is necessary to make sure that all who will be serving have these licenses. The events can be a lot of fun, but require sufficient preparation in order to not go down in flames under the hand of the TABC or other code enforcement agencies.

Another crucial task that interns at Deep Eddy participate in is spreading the Deep Eddy brand name as much as possible. For the company to expand, it is critical that we get as many people exposed to our brand name as possible. As an intern, you can use outlets like facebook and twitter to help promote events, giveaways, and general information about our products. Also, networking with other companies who need liquor sponsors is essential. We are always looking for new customers who can help us advertise, and meeting people who know others who could buy our product for their event is something that an intern for Deep Eddy can do to help out the company.

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