

It will focus on health and lighting products










Source: The Wall Street Journal

Comments     Threshold


RE: I hate that
By Motoman on 1/30/2013 10:46:59 AM , Rating: 2
Welcome to the real world. It's been a long time since many "old" brands made their own products. At least, all of their own products.

Go to Target and see LCD TVs branded Polaroid, Westinghouse, Emerson, whatever...those companies have no facilities at all to actually make such things. I'm not sure they have any facilities of their own at all anymore, come to think of it.

But, there's value in the brand name if nothing else, which is why people will continue to purchase products thusly branded. If you saw 2 identical TVs at the store, one at $400 branded ChongQing and one at $500 branded Polaroid, you're fairly likely to splurge the extra $100 for the Polaroid name - even if both TVs literally rolled off the same assembly line.

Which is why, when shopping for such things, I tell people that if money is an object then just pick out the TV you want based on it's features and price. If you've got unlimited funds, then sure - go buy the super-high-end stuff that Sony etc. are making. Otherwise...don't even pay any attention to the brand name.

RE: I hate that
By theapparition on 1/31/2013 9:47:18 AM , Rating: 2
Agree completely.

You and I both know how these things work. But average consumers don't, and think they are getting something of higher perceived quality than it really is.

