LOLCat Your Way To Internet Millions

How the guys behind found a way to make money.


As old-school media enterprises shut down all around us, the issue of "how can we actually money off this Internet thing??" is becoming more important. Many people have no idea how to answer that question. I don't know if they should be heartened or disheartened by this article from Slate's The Big Money. Apparently, primary purveyor of those LOLcat images that everyone finds so darn adorable--has figured out a way to monetize the massive traffic it generates, and might even be profitable.

Shortly after the site launched, it was snatched up by the web entrepreneurs who run Pet Holdings Inc, which runs a number of other popular internet meme sites.


The problem for companies like the Seattle PI that are now trying to get all their money from the Internet is that unlike Pet Holdings, they have considerably more overhead and more people to pay, even after all the layoffs.

Can only the small and nimble survive and actually make money in this brave new world we're entering?

small business

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