CHARLOTTE, N.C. (AP) — President Barack Obama is turning to MTV to get young people to tune in for his speech at the Democratic Party’s national convention.

Obama’s campaign is running a television ad Thursday night at the end of the cable channel’s annual movie awards show. It will air just minutes before the president is to speak.

The ad is titled ‘‘Gotta Tune In’’ and encourages viewers to switch channels and watch the president accept his party’s nomination.

