UNDATED (CBS) -- This morning, a restaurant review that came out yesterday is still giving the restaurant industry a mouthful to talk about. The target is a Food Network star and his high-profile eatery in New York's Times Square.

Guy Fieri is one of the most recognizable chefs on TV and he hosts "Diners, Drive-ins and Dives" the most popular show on the food network. He has a rockstar persona that leaves some fans speechless.

But at "Guy's American Kitchen and Bar" in New York City, the newest of Fieri's eight restaurants, the food is leaving critics with a bad taste in their mouths; a really bad taste!

The New York Times gave the restaurant no stars... not one! Instead food critic Pete Wells calls it "poor" and serves up insults. In the review he says, "Were you struck by how very far from awesome the Awesome Pretzel Chicken Tenders are? ...did you try that blue drink, the one that glows like nuclear waste? ... Any idea why it tastes like some combination of radiator fluid and formaldehyde?"

The review went viral. "Los Angeles Times" food editor Russ Parsons says, "All of a sudden it was kaboom! It was all anybody in the food world could talk about."

Parsons says the problem is that guy's American kitchen isn't selling all-American food. In place of a cheese burger, Guy offers " a Black Angus beef patty with a slathering of Donkey Sauce."

But in this case, bad food could cook up good publicity says Top Chef winner Michael Voltaggio. He says, "How bad can a negative review be for business? I think in this case, it's probably gonna help. Because I'm curious now. You think it's gonna help? I'll probably pass by and see what it's all about. Because you wanna see if that margarita really tastes like radiator fluid? Or see if it's as blue as they say. I don't know!"

He says one bad critic review won't kill a restaurant, but consistently bad food will and on yelp most customers say they won't be back for seconds.

But Fieri has an answer to his critics. He says, "You can't have eight restaurants and be doing it wrong, that wrong."

So is he right? We'll know in short order.