noun, plural pitchmen.
an itinerant vendor of small wares that are usually carried in a case with collapsible legs, allowing it to be set up or removed quickly.
any high-pressure salesperson, as one at a concession at a fair or carnival.
a person who delivers a message on radio or television, as for a product, cause, etc.

1925–30, Americanism; pitch1 + -man

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World English Dictionary
pitchman (ˈpɪtʃmən)
n , pl -men
1.  an itinerant pedlar of small merchandise who operates from a stand at a fair, etc
2.  any high-pressure salesman or advertiser

Collins English Dictionary - Complete & Unabridged 10th Edition
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Example sentences
The perfect pitchman for saving the day, even if it's something as mundane as booking a vacation.
Every product needs a pitchman, someone who understands positioning and spin and consumer trends.
He does the firing, but his battered casino empire suggests he's a better pitchman than manager.
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