Zegna Anteprima FW20

Ermenegildo Zegna is one of the undisputed masters of style for men. Founded on a long, rich history, they continue to operate at the level set in place by their founder and namesake back in 1910. Born in the hills of Trivero Northern Italy, their goal was to create the most beautiful fabrics in the world--full stop.

Almost 110 years later, that goal has been accomplished countless times. Known for their expertise with wool and wool blends, they have continuously crafted innovative, elegant--beautiful--fabrics, used in some of the finest men’s clothing. They pursue the balance between science and nature, craftsmanship and technology.

And that pursuit of beauty extends wonderfully to their seasonal Anteprima Collection, a showcase for all their collections, put on display in a season-inspired book with a skillfully curated range of cloths for suiting and jackets.

Around Knot Standard, the Anteprima Collection is one of the releases we look forward to most each season. And with their Fall/Winter 2020 offering, Zegna does not disappoint. Offering unquestionably unique, boldly stylish fabrics that draw upon each of Zegna perennial collections, the result is distinct and enviable.

Options from their Trofeo® collection are made with the finest wools, selected by Zegna and sourced directly from their places of origin. Their Electa® fabrics are made with premium Superfine Australian wools, and are finished to offer an unmistakably rich feel, with high crease-resistance and extreme durability. Their Traveller cloths, made with high-twist Australian Superfine wools, are crease-resistant and offer natural recovery--perfect for the frequent globe-trotter.

Heritage fabrics dig deep into Zegna’s archives, which have been kept since the beginning. They meticulously reproduce cloths from decades ago, down to the exact quality and origin of the wool, the processing of fibers, and the way the yarns were finished. Their Cashco® cloths are a sophisticated blend of cotton and cashmere, resulting in a warm, lightweight fabric that is truly comfortable.

The autumn and winter-inspired fabrics are full of rich purples, complex browns, and cool blues. Some lean traditional for the conservative businessman, others trek into bold and unexpected patterns and color combinations, always maintaining the distinct spirit of a Zegna fabric. Checks are generously represented, and corduroy has a firm hold on the season. These are fabrics that feel like the cool-weather season.

Explore the Zegna Anteprima Collection, and build your singular garment with a Style Advisor today.