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Daryll Doyle who brought SVG sanitation to wordpress with his Safe SVG plugin also represents himself with an aesthetically pleasing website.

Now that people shopping for food supplies insist on getting to know where their food comes from. How and where the dairy farmer raises her cattle… Why should it be any different with your investment in digital supplies? Before people buy milk they want to know exactly how and where the cows are brought up and what happens with their calves needed for the mother cow to produce milk for.

Clean really means ethnically clean

More recently, I spend considerable time into researching the whereabouts of developers who’s themes, plugins, code snippets I intend to use, just like any company looks into the hidden agenda of employees they intend to hire.

What it is good for?

Your customers have gotten really good at diminishing attention span. You respond with stripping out unneeded information and replace your digital assets with leaner code from new found trusted developers and make life easier on your customers.

You strip your design from anything that’s not absolutely neccessary.

Understanding minimalism

The currently very popular tendency toward minimalism, albeit it’s term may widely be understood as an aesthetical one, you’re better off understanding minimalism for its ethical reasons. To take on your user facing responsibility to be responsive toward the epidemic spread of diminishing attention span and increasing disorientation with information overload, and help with orientation by tossing out any possible means of distraction or deceptiveness and be it users love for it.

Aesthetic ≈ UI
Ethic ≈ UX

Just like consumers can stop buying unethical food and household supplies, you can stop yourself from using tools from unethical development sources.