What is Honeycomb?

Honeycomb is a strategic management tool that helps businesses reach their goals (OKRs) in a transparent and focused way. It is clear for people who is doing what and what goals each person is responsbile for. We believe in context, autonomy and focus on results.

How to use Honeycomb?

Honeycomb has three parts:

1 - Strategy: This is the place where the team defines strategic pillars, measurable objectives (OKRs) for each pillar and the main actions or projects that will need to happen in order to reach goals.

2 - Roles and Responsibilities: Where people create their recurring roles (everything that needs to happen on a daily basis), apply to the ones they wish to work on declaring their skill and motivational level.

3 - People: Where you can see everyone in your team, who is doing what and each person's motivation.

What are the Honeycombs?

A Honeycomb is the place where you build your strategy and make it transparent for everyone in the team. Small companies and startups need, generally, one honeycomb. For medium or large companies it is possible to create child honeycombs (example: per squad or department, which are connected to a main company honeycomb).


Transparent Management begins when it is clear to everyone the reason why they come to work everyday.
To set a clear purpose helps the team stay aligned and motivated.

How to set up a good strategy?

A good strategy begins by structuring the strategic pillars of your business, followed by setting relevant measurable objectives for each quarter. Only then, you will list what needs to happen (acitons and projects) in order to reach them. People then apply to the goals and the actions they are going to be responsible for.

The strategic pillars are the main areas of your business. There are three main ways to divide the areas of your business. You can choose what makes sense to you most or feel free to create your own pillars. Just remember to zoom out when defining pillars, they should be high-level areas of what holds it all together ;)

Per department - Marketing, Sales, Product, Customer Service etc.

Per strategic pilar - Happy Clients, Innovative Culture, Sales Machine

Per business funnel - Acquisition, Engagement, Monetization

imagem referente a seção objetivos


Choose only 1 or 2 main objectives per strategic pillar in each quarter. Remember, this is your focus for the next 3 months ;) Objectives should be numeric (Example: Grow revenues 50%) or yes/no (Example: Launch the app). A suggestion: It is common to list actions instead of goals. To avoid this, always ask yourself "Why do we want this objective?" If you can manage to answer, the answer is the objective.

imagem referente a seção ações


Actions are specific one-off activities that need to be completed in order to reach the objectives. They are like projects and should have a start and finish. It is important that the team puts verbs for the actions. This will make it even clearer what needs to be accomplished.

Roles and Responsibilities

Roles and Responsibilities are all those things that should happen continuosly inside your company. Instead of job titles, people start to have clear roles and responsibilities.


Here you have a clear overview of the roles and responsibilities that each person has including skill and motivational level as well as their personal purpose - the reason why they've joined your team. You can also put your own individual purpose here :)


A weekly strategy meeting - Each person responsible for objectives gives a status update on how things are going, what is being done and if there are any difficulties on the way. The meeting should not last more than 1h30.

A monthly meeting to review the roles and responsibilities - these can change over time. As things move forward, it is natural that a role may be changed, no longer needed or needs to be divided into two. Realizing this as soon as possible makes your business more agile.

The role of the
Honeycomb Master

The Honeycomb Master is a role that should be with whomever wants to be responsible for running the Honeycomb methodology. In general, this person will need to possess a good strategic and operational mindset to be able to overview things smoothly, train and engage the team.

The main responsibilities for the Honeycomb Master are: Running weekly strategy meetings and reviewing Roles and Responsibilities

The Honeycomb Master needs to organize weekly meetings with the agenda structured in line with the objectives set for the quarter. This will ensure the context of all goals in the quarter of each area and develop a strategic team mindset.

2. Question and review objectives and actions in the weekly meetings: it is also the responsibility of the Honeycomb Master to be sure that the objectives and actions stay relevant. Some goals and actions may lose relevance even if they were added during the quarter's planning.

3. Run monthly governance meetings to review roles and responsibilites, making it possible for the team to question and change them if needed. Along the way people can lose motivation or underperform. In this case, the role needs a new owner.