Why Citations Are Important To The Success Of Your Local Business



To paraphrase former Arizona Cardinals' coach Dennis Green, citations help search engines confirm that businesses "are who we thought they were!" Citations are particularly important in less-competitive niches, like plumbing or electrical, where many service providers don't have websites themselves.

Without much other information, the search engines rely heavily on whatever information they can find. Citations also validate that a business is part of a community. It's hard for someone to fake membership in a chamber of commerce or a city or county business index, or being written about in a local online newspaper or popular blog. Citations and links from these kinds of websites can dramatically improve your local search engine rankings.