Exclusive Interview with GM President of North America Mark Reuss (Detroit is back Series)

Mark Reuss has had a huge challenge being at the helm as President of North America at General Motors. An engineer by trade, Mark has the monumental task of overseeing the legendary brands Billy Durant put together to form GM and bring them to resurgence in the main market that matters to the tax payers who made the sacrifice begrudgingly, under the stewardship of President Barack Obama, to rescue the iconic brands that have been the backbone of America for generations. The slogan goes "the Heartbeat of America, that's today's Chevrolet” but in 2008 that heartbeat had a hard time finding a pulse.


Ransom E Olds started mass automobile manufacturing in Detroit and his brand, Oldsmobile had long been eliminated in the long quest to restructure GM. General Motors, the scion of Billy Durant, has meant everything to America for generations. Billy Durant was a true visionary, a legendary figure in automotive history. As founder of GM, his approach of combining companies and brands still underpins the structure of GM to this day. Billy Durant started GM in 1908 and in so doing, Buick, Cadillac, Chevrolet, and Ransom E. Olds Company were combined to form one of the most dynamic companies of its day. Billy Durant started out in coachbuilding with a horse-drawn carriage business and was tenacious working with people like David Buick the founder of Buick, and Henry Leland the founder of Cadillac to build a company that eternally transformed the automotive landscape globally. Billy Durant worked with legendary names in business management like Alfred P. Sloan and Walter P. Chrysler who added to the volumes of textbooks on how to manage an enterprising free market system.


GM, though late to the party of automobile manufacturing became number one and the global standard above all in its way. To the victor goes the spoils, but so do the burdens and the legacy of costs associated with becoming the world's number one auto company, which overcame GM in 2008. Prior to the 2008 collapse, the decision to shutter Oldsmobile in 2004 had already taken place and the symbolic implications were devastating, as Oldsmobile with the Curved Dash Olds was the first mass market car out of Detroit. Ransom E Olds was also the forefather of American auto manufacturing. The impact of the financial collapse of 2008 claimed the Hummer, Saab, Pontiac, and Saturn Brands. The world has fundamentally changed, yet the resilience and brilliance of the new management of GM and the hard workers of GM have turned around GM's position and recorded the greatest profit in company history in 2011, affording the company capital for a profit-sharing payment that evolved out of the new labor agreement with workers getting a check for up to an additional $7,000 last March. The recovery of GM is remarkable as it is part of a larger narrative of the domestic automotive market with a 40% plus increase in sales from 2009 when 10.4 million cars were sold to the projected 14.5 million this year.

I had the pleasure of grabbing a moment with Mark Reuss and spoke to him about the rapidly evolving customer base, as Millennials have come online with their desire for technology and their different viewpoint on automotive needs. Our dialogue is below.


research on Millenials GM

OI: So how about those two cars there - the 130 and the 140? Talk about their architecture. How do you see that fitting the target demo?


MR: The two cars that you're looking at here - we decided that we're going to - you know GM doesn't have a really good track record of sort of selling and developing cars to different generations than my generation of Midwest, middle age or - I don't know, whatever - guys sitting in a conference room, so probably not the best folks to judge what the next generation really wants so we partnered with MTV to look at people you know that are 11 to 30 years old which is the millennial generation and went out and really thought about this in a different way. We talked to probably 9,000 people in this generational span. It's about 80 million strong. 40 million of those people have money right now to buy a car and so you know we want to look at this differently. You know, this isn't something that...I would dream up, sitting in Detroit and that's sort of the point. I think they're both really neat and attractive, but more importantly, that generation thinks coupes either from a front-wheel drive, almost exotic design standpoint or from a rear wheel drive standpoint are something that's very compelling to them. So, that's really what we did here. We've got, you know, a little voting station there for you to go in and tell them how old you are and what you like and we'll compile that and look at the comments and maybe we'll build one of these so that's where it's at. We're taking it all across the country. It's kind of fun.


OI: So how do you envision something like your MyLink technology especially when you're talking about that generation? How do you see that going in? And obviously that comes into play with the price point, with the product planning, getting the right fit, getting the right manufacturer so you can put the product out?


MR: It is...I mean we wouldn't go and invent a whole architecture on this because we really don't have to. We've got plenty of architectures to leverage, you know. This is a front-wheel drive-type architecture off of close to Delta in size, so 1.4 liter turbo. It's very fuel-efficient, very fun, very light, you know and then you look at a rear wheel drive architecture there. That architecture, whatever we would do that, if we did it, would have to be very, very light as well because again we're looking at smaller displacement engines that are very fun to drive. The MyLink piece of it, you know, we're gonna put the money - at the end of the day, sort of the end game on a lot of this stuff - the phones, the things that people interact with at that age is quite different than what I did when I was that age. We'd jump in a car and go see our friends, right. I mean now you pick up your iPhone and you have iChat or Skype or Face- I mean, I know, we've done it all. It's quite different so you gotta be able to take that with you. It doesn't' mean you have to operate it in the car all the time when you drive. That's not what I'm talking about, but having a portable and interface-able with the car and very easy, safe ways is probably the - sort of the end game of that 'cause it changes must faster than anybody can change the true hardware in the center of the car. So you gotta set the car up to be able to adapt to all those things and that's really the difference I think than what you've seen and some of the more mature products that deal with a different generation. This is really flexible with what we think will happen in the portable technology piece of it so you know those are the kind of things we've got back us.


OI: So probably a lot of customization, too, then I guess?


MR: I think so although, you know...yeah there's customization from...


OI: Accessories?


MR: ...Absolutely. We can't do enough of those because as people get a little bit of money in their pocket I think, you know, when they want to make their car look or perform different from someone else they got to be able to do it quick and at a very reasonable price to do it.


OI: I know you guys did like some wheels with Dub at a point in time before.


MR: Yeah we did. We've done a lot of things. You see the Sonic Z-Spec should be here somewhere. That's got a lot of customization dialed into it so...a lot of fun things.

Views: 71

Comment by mcmoutletyyy on June 4, 2016 at 1:04am

polo ralph lauren outlet online, gucci handbags, pandora uk, christian louboutin outlet, burberry outlet online, adidas zx flux, burberry outlet, ray ban pas cher, rolex replica, guess canada, chanel bag, weddingdresses.me.uk, burberry factory outlet, oakley uk, jordan pas cher, cheap oakley sunglasses, ferragamo belts, insanity workout, designer handbags, michael kors, jordan, michael kors, air jordans, airmax-95.in.net, nfl jerseys, michael kors handbags, michael kors, hermes, air jordan, tory burch outlet, nike blazer pas cher, adidas, michael kors outlet online sale, converse uk, air jordan, jordan uk, beats headphones, uggs, hogan-outlet-online.it, coco-chanel.it, timberland boots, cheap jordans, michael kors uk, airmax-90.in.net, asicstrainers.org.uk, michael kors, ugg outlet, reebok-shoes.net, hollister, mercurial superfly, cheap oakley sunglasses, rolex replica watches, tiffany and co, jerseys from china, chanel handbags, chanel uk, asics, gucci outlet, oakley vault, timberland, new balance uk, adidas-zxflux.fr, replica rolex, north face uk, vans outlet, ralph--lauren.fr, oakley, michael kors outlet online, hollister-uk.me.uk, adidas superstar, coach-outlet-store.in.net, abercrombie, timberland uk, ugg soldes, gucci handbags, black converse, ugg boots, oakley, nike outlet, air jordan, insanity workout uk, bottes ugg, cheap oakley sunglasses, hilfiger uk, ray ban sunglasses, uggs, nike shoes, coach outlet, hollister clothing store, michael kors canada, ray ban sunglasses, scarpe-adidas-superstar.it, flip flops, michael kors outlet, hollister-co.it, ugg-australia.fr, marcjacobs-handbags.in.net, mizunowave.net, prada, jordan, nike mercurial, lunette ray ban pas cher, mac uk, fit flops, air jordan pas cher, pandora bijoux, tommy hilfiger uk, gucci shoes, fitflops.me.uk, nikeshoesinc.net, bracelet-pandora-bijoux.fr, nike roshe run, louboutin pas cher, michael kors outlet canada, marc jacobs uk, nike store, polo ralph lauren outlet, tory burch outlet online, toms shoes uk, adidas uk, jimmy choo, mulberryoutlet.me.uk, swarovski bijoux, burberry outlet online, michael kors, mac cosmetics uk, michael--kors.fr, ralph lauren outlet, bracelet-swarovski-bijoux.fr, michael kors outlet, cheap jerseys, nike free, gucci bags, nike mercurial, hogan outlet, polo ralph lauren, lunette-oakley.fr, omegawatches.org.uk, cheap basketball shoes, tory burch, michael--kors.org.uk, polo ralph lauren outlet, flip flops, jerseys, converse sale, ugg, beats by dre, timberland uk, christian louboutin, hermes uk, replica watches, oakley glasses, nike mercurial superfly, insanity, swarovski-gioielli.it, true religion, asics trainers, gucci shoes, timberland.org.uk, new balance shoes, air max, louboutin shoes, uggs, mac cosmetics uk, ralph lauren outlet, sac--chanel.fr, sac michael kors, tiffany--gioielli.it, converse trainers, michael kors, lunette ray ban, adidasoriginals.org.uk, michael kors handbags, ugg, yoga pants, north face outlet online, nike shoes, sac chanel, tory burch outlet, uggs.org.uk, north-face.org.uk, ray ban sunglasses, abercrombie and fitch, cheap--jerseys.us.com, red bottom shoes, mont blanc pens, reebok shoes, toms outlet, louboutin uk, gucci outlet online, wedding--dresses.net, fitflop, bcbg max, ed hardy clothing, michael kors handbags, uggs on sale, nike free run, burberry, michael-kors-borse.it, uggs outlet, asics, Balenciaga, true religion outlet, nike roshe, wedding dresses uk, ugg australia, air max uk, fitflops, rolex watches, uggs.org.uk, air max 2015, lululemon.com.co, mac makeup, air-max-90.fr, rolex, adidas-trainersuk.co.uk, mizuno, dr dre beats, jordan retro, oakley sunglasses cheap, gucci watches, nike air force, mizuno running shoes, mac cosmetics, tiffany, oakley pas cher, ralph lauren outlet online, ugg boots clearance, burberry handbags, ferragamo, michael kors outlet, converse uk, ugg uk, tommy hilfiger outlet, louis--vuitton.me.uk, rolex watches, new balance outlet, jordansretro.in.net, prada uk, lunette oakley, hermes belt, jordan shoes, true religion jeans, burberry, rolex watch, adidas--superstar.fr, lululemon, pandora-bracciali.it, fake oakleys, new balance football boots, tommy hilfiger, new balance trainers, rolex watches for sale, levi's jeans, uggs outlet, oakley vault, air max 90, oakley vault, new balance, kate spade, jerseysfrom-china.us.com, roshe run, ugg pas cher, louboutin shoes uk, polo ralph lauren, fit flop, beats by dr dre, nike-shoes.in.net, uggs on sale, insanity workout, christian louboutin shoes, ray ban, michael-jordan.co.uk, tiffany, tommy hilfiger, true religion, discount oakley sunglasses, asics-gellyte.fr, kate spade uk, scarpe hogan, chanel bags, hollister, omega watches, omega watches, timberland, cheap sunglasses, michael kors outlet, new-balance-femme-574.fr, airmax-90.co.uk, adidas uk, oakley sunglasses, converse.org.uk, cheap gucci, uggs on sale, replica watches, montre femme, ferragamo, oakley sunglasses cheap, converse, jimmy choo shoes, mac makeup, louboutin, michael kors, fitflops, oakley sunglasses, christian louboutin shoes, air max, gucci outlet, christian louboutin, tiffany and co, gucci belt, guess, burberry uk, hollister clothing, gucci handbags, eyeglass frames, cheap oakley, ralph lauren polo, oakley sunglasses wholesale, air force, north face outlet, mulberry, air max 95, rolex--watches.co.uk, mac makeup uk, michael kors outlet online, ray ban, new balance shoes, nike, prada handbags, nike air max, rayban--sunglasses.org.uk, mac make up, nike pas cher, ugg boots uk, balenciaga.in.net, converse, louis vuitton uk, cheap-jordans.in.net, nikefree-5.com, ray ban sunglasses, nike-free-run.co.uk, birkin bag, new balance pas cher, lunetterayban.fr, asics gel lyte, hollister, cheap oakley sunglasses, oakley sunglasses outlet, nike uk, montre-femme-homme.fr, ray ban sunglasses outlet, oakley store, basketball shoes, omega--watches.us.com, fitflops uk, burberry sale, mac makeup uk, wedding dresses, hermes bags, tiffany jewelry, hogan sito ufficiale, louboutin outlet, nike free, oakley sale, michael kors handbags, mac make up, nike air max 2015, orologi-rolex.it, scarpe-nike-store.it, new balance football, fake rolex, tommyhilfigeroutlet.net, chaussures louboutin, mac uk, mac cosmetics, hermes handbags, pandorauk.co.uk, oakley sunglasses, converse shoes, new balance, eyeglasses online, asics gel, marc jacobs, swarovski, michael kors outlet online, true religion jeans, adidas zx, toms shoes, chanel, jordan, tommy hilfiger, hollister uk, ugg boots, burberry-outlet-online.it, burberry, ferragamo.org.uk, ugg boots clearance, adidas, mulberry uk, nike huarache, true religion uk, true religion outlet, ed hardy, beats headphones, burberry outlet, nike free 5.0, uggs.org.uk, oakley sunglasses, tiffany-and-co.org.uk, north face jackets, michael kors outlet online sale, mont blanc, air max 90, michael-jordan.it, ray ban uk, north face, uggs outlet online, coco chanel, levisjeans.org, lululemon uk, adidas trainers, oakley outlet, gucci uk, bcbgmax.in.net, cheapey-eglasses.in.net, michael kors, cheap-jordan-shoes.net, fit flop, fitflop, louboutin, michael kors uk, marc jacobs, tommy--hilfiger.fr, beats by dre, hogan, gucci belts, christian louboutin uk, lululemon, sunglasses outlet, jimmy choo outlet, ugg boots, adidas originals, vans shoes, bottes ugg pas cher, ugg outlet, michael kors, new balance, tommyhilfiger.us.org, air-jordan.in.net, jordan 11, true religion outlet, michael kors, nike store, jordan shoes, pandora, gucci, michael kors pas cher, ferragamo shoes, cheap nfl jerseys, polo outlet, chanel handbags, oakley sunglasses cheap, fitflops uk, ralph lauren, chaussure-nike-pas-cher.fr, yogapants.eu.com, tory burch outlet online, marc jacobs, designer-handbags-outlet.in.net, eyeglasses frames, lunette oakley pas cher, nike--huarache.fr, louboutin, flip flops uk, chanel bags, uggs outlet, michael kors outlet online, guess factory, new balance 574, louis vuitton, jordans, ray ban outlet, toms shoes, mizuno wave, michaeljordan.fr, dre beats, mizuno, uggs, hermes birkin, beats solo, pandora charms, michael kors outlet, burberry, mizuno running, wedding dresses, fit flops, nike blazer, Nike Jordan, nike--store.fr

Comment by Call Girls Dwarka on November 13, 2019 at 6:40am

Call Girls in Dwarka
Call Girl Dwarka
Call Girls Dwarka
Call Girl in Dwarka
Dwarka Call Girls
Dwarka Call Girl
Dwarka Escort
Dwarka Escorts
escort in dwarka
escorts in dwarka
escorts in dwarka
Call Girls in Gurgaon
Call Girls in Haridwar
Call Girls in Noida
call girls in mumbai
plumbing company Toronto
plumbing company Mississauga
quickbooks support phone number
plumbing company Toronto
Plumber Near Me in Etobicoke
Water Line Upgrade Toronto
Drain Cleaning Toronto
Clogged Drain Repair Mississauga
Sump Pump Installation Mississauga


Comment by coca mary on February 24, 2020 at 3:41am

The interview is very good, give me a lot of good information, hope you will have more good interviews.




Join Owners Illustrated

Merchant Services


Berkshire Hathaway profits surge despite near-$10bn writedown

Net income in second quarter at Warren Buffett’s conglomerate rises by 87% on the previous year

Aveva in talks to buy SoftBank-backed OSIsoft

A deal between software groups would mark latest move in wave of tech consolidation

Trump’s farewell message on WeChat

Uber rides down 75%, hyper-casual’s ‘clones of crap’, mmhmm


The best games on Google Play Pass

When Apple Arcade launched last year, Android users probably felt a bit left out. For only $5 a month subscribers were getting unlimited, ad-free access to over 100 games for iPhone, iPad, Mac and Apple TV — even a few exclusives. However, Android us...

The Morning After: Our readers reviewed Apple's AirPods Pro

As usual, this Saturday email includes highlights from Friday and the rest of the week, but one of my favorites came in late last night. To celebrate its socially-distanced QuakeCon event this weekend -- and encourage donations to several charities -...

Recommended Reading: The world of Lego interface panel design

The UX of Lego interface panelsGeorge Cave, designbycave.co.ukWhether it’s a spaceship, a cash register or a car instrument cluster, Lego interface panels play a relatively small role in the grand scheme of most builds. They offer finer details for a...

© 2020   Created by Toyz Nation.   Powered by

Badges  |  Report an Issue  |  Terms of Service