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Understand the structures and characteristics of organisations

Learning outcomes assessed:

 Understand the structures and characteristics of organisations

 Recognise the principles of modern management

 Identify the relationship between strategic objectives, functional management and the business environment


The video gaming industry is unassumingly becoming a huge revenue generating industry globally, with an average of £3.35 Billion contributed to the UK economy alone in 2017. Operating in the popular social gaming space is the company Rovio Entertainment Corporation (formerly called “Relude” and “Rovio Mobile”): makers of the popular ANGRY BIRDS franchise. The sustained successes and popularity of this company, who have had a fairly consistent management team for over a decade of its existence, showcases the importance of effective managerial and leadership practices in business organisations. And this exposes the need for traditional managers to continuously create a more conducive, innovative and creative environment for their businesses to thrive.

Assignment Questions

Using reliable information from own independent research on the company “Rovio Entertainment Corporation” and knowledge of effective management and organisational practices, learnt on the module, carefully address the following tasks:

Task 1

Introduce the organisation.

(Consider including details such as; what the organisation does; its scope and scale; the industry it operates in; its market value; when and how the organisation was created)

Task 2

Identify the organisational structure of the company and analyse how this structure facilitates its functionality. (Consider including relevant definition of terms and, where possible, useful diagrams)

Task 3

Suggest one modern management approach that could be used in the company to improve its functionality. (Consider modern management approaches such as situational, contingent, systems etc.)

Task 4

Using Charles Handy’s cultural framework, identify and analyse the relevance of the company’s organisational culture to its on-going success. (Consider including relevant definition of terms)

Task 5

Critically analyse two innovative strategic management objectives of the company. (Consider using any strategic management framework of your choice such as Ansoff matrix, Porters’ Generic Strategy Matrix, SWOT analysis, etc. to explain the identified objectives)

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