Religion plays an important role in many FP2020 priority countries, where faith leaders influence health-seeking behavior and faith based organizations (FBOs) provide a notable share of healthcare information, services and supplies. FBOs are seen as credible and trustworthy through their continuous presence at the grassroots level, notably in conflict-ridden or hard-to-reach communities where other actors appear only intermittently. FBOs help contextualize family planning concepts and interventions by using language and approaches that resonate with the cultures and beliefs of the communities they serve. When FBOs provide leadership supporting family planning, they may contribute powerful incentives in favor of it.