Originally created solely as a specialized team of wine professionals with a single focus:

  1. The unquestioned best sales and service to the 50 key accounts in the US Virgin Islands representing 70% of the on-premise wine sales revenue.
  2. Capitalize on the depth and breadth of the existing Bellows International and West Indies Company wine rosters.
  3. Add a dynamic layer of allocated, rare and eclectic selections under the Prestige Wine Group banner.
  4. Ultimately expanded scope to include spirits and beer at these critical accounts.