The article doesn’t list geographical location of the server as one of the consideration one should consider when choosing a hosting company. Isn’t geographical proximity, between the hosting server and the targeted population of the website, one of the parameters that Google’s algorithm uses when ranking a website? E.g. If I my website is in German and is targeting German people, wouldn’t it be better to host it in a server in Germany (ignoring, for the sake of this question, the issue of speed)?

Virtual Private Server (VPS) refers to a virtual machine. It is a method of partitioning a physical server computer into multiple servers with respect to the individual customer’s need. Even though you are sharing the server with a handful others, this gives you almost as much control as a dedicated server. It also has the privacy of a separate physical computer and can be configured to run specific server softwares. Often developers, intermediate users, and medium-sized bloggers utilize VPS to scale their websites. If you do NOT have any technical knowledge, then you need to make sure that you purchase a managed VPS. This means that the WordPress hosting provider manages all system upgrades, and they are available to assist you if needed.

You also need to consider how long you'll need WordPress web hosting. If it's a short-term project—say, less than a month or two—you'll typically receive a refund should you cancel your hosting within 60 days. Some companies offer 30-day money-back guarantees, while others offer 90-day money-back guarantees. Once again, it's beneficial to do your homework.
Their cheapest WordPress hosting plan starts from $0.80/month with a 48-month commitment and renews at $2.15/month. This plan includes 100GB bandwidth and 10GB storage which is optimal for a smaller WordPress website. Furthermore, 1 email account is included in all of their plans as well as a free SSL certificate. Additional CDN is not included. And if you’re not satisfied with their service, you can get a full refund until 30 days from the signup.
Their pricing starts from $2.75/mo which allows you to sign up for 36 months. The renewal price (after your initial period) is $7.99/mo. But this is very common in the hosting market, and almost all popular hosting providers are using it. If you opt to choose them, make sure you take their hosting plan for the longest period; this helps you to save some money. If you are not satisfied with their service, they offer a hassle-free 30-day money-back guarantee.

If your website is growing, it’s only a matter of time before you’ll need more power than shared hosting can provide. Business Hosting delivers the same power and performance as a Virtual Private Server (VPS) without the pain of server administration. You get all the RAM, CPU and bandwidth you need without having to hire an IT pro to manage your server.
