Decision Makers for Healthcare Policies

The Brazilian health market is extremely complex and fragmented, with major involvement of both the public and private sectors in processes of decision making and formation of sectoral policies. The sector moves almost 10% of the national GDP annually and is expected to grow even more in the coming years, following global trends. Therefore, for companies already competing or planning to compete in this market, one of the key topics to have a deep understanding of and keep updated is “Access to and Incorporation of New Technologies in Health in Brazil”.

Different types of stakeholders, individuals and companies operating in the public and private sectors are engaged in this topic, and an integrated view of these stakeholders is crucial for designing more effective advocacy strategies and institutional relations, especially governmental ones.

With LivingReports you will find out who the main institutions and people involved in the processes of assessment and decision about the access to and incorporation of new technologies in the Brazilian health system are and how they relate to one another. Based on the mapping of these stakeholders, we build a database with organized and strategic information which allows us to know who they are, how they are connected, and their digital presence and reach.

LivingReports networks module allows us to visually analyze and understand how stakeholders are connected, whether online, based on social media connections, or off-line, through their connections in workplaces, partnerships, and other. With the Stakeholders Network, we have an integrated and complete map that allows us to analyze the connections and narrative constructions that can be mobilized when designing strategies of traditional advocacy, digital advocacy and interinstitutional relations, engaging members of Government Relations and other sectors of this market. Identifying critical stakeholders and defining the best ways to engage them in their strategies of access to the Brazilian health market is key for companies seeking to lead the moves in this sector. Additionally, with LivingReports it is possible to monitor, daily, what is being said by stakeholders on social media, follow their positions and keep updated about their narratives.

This LivingReports contains a network of more than 400 stakeholders and more than 3,000 connections. Politicians, actors with important institutional positions, patient associations, social movements, representatives of the private sector, hospitals, and research centers, among other categories of stakeholders classified into 5 major sub-themes:

  • Research and Innovation
  • Access to the public health system
  • Access to the private health system
  • Defense of patient groups’ demands
  • Defense of professional sectors’ demands

Main questions answered in this report:

  • Who are the 10 main strategic stakeholders?
  • Who are the strategic stakeholders per occupation area?
  • How are the strategic stakeholders connected?
  • What are the stakeholders saying on social media?
  • Who are the key stakeholders to be mobilized in segmented strategies of advocacy and government relations?
  • How is your company positioned in relation to the most influential stakeholders in this network?

In the era of information overload, transforming dispersed data into knowledge is critical for success in business.

The methodology applied in the development of LivingReports is funded by network analysis theories and the experience of more than 300 projects carried out globally for the most different industries. It consists of identifying “small worlds” of stakeholders and influencers, formed by people and institutions carefully mapped and highly relevant for the topics under analysis.

The “small worlds” presented in LivingReports are highly relevant, once it is precisely in the relationship dynamics of its members that are originated the perceptions, positions and narratives that quickly spread through the web and influence a larger portion of society, or what we call the “big world”.

The networks of stakeholders and influencers are built based on the mapping of online links, captured through the interaction between stakeholders on social media and the different off-line links, such as shared workplace, technical scientific co-production, partnerships, and funding, among other.

Using Network Science and Netnography techniques, we transform data and dispersed information about these stakeholders and influencers into organized, integrated, and updated knowledge, bringing context and meaning to our analyses.

LivingReports is an interactive, dynamic platform that makes it possible for users to navigate stakeholders’ networks and make visual, qualitative, and quantitative analyses. On the macro level it is possible to have a general view of the network, understand its structure, quantify its level of cohesion, identify clusters, and know who occupies its center. On the mezzo level, it is possible to apply segmentations through filters and visualize complex segmentations to understand how certain clusters relate to one another and how a specific cluster is structured. And, on the micro level it is possible to have a deeper look into a specific stakeholder, whether it is a person or organization, to understand their connections in the network, their relations of influence, their position and narratives on social media.



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