Make a Splash with Ecoalf & Desigual's Sustainable Collection

Make a Splash with Ecoalf & Desigual's Sustainable Collection

The brand born in Barcelona in 1984 is taking a stand on sustainability.


Photography: Christelle De Castro

Styling: Anna Trevelyan

Text: Ryan Killian Krause

There's a lot of plastic in the Mediterranean Sea. There's a lot of plastic everywhere, really. It's kind of a problem. Desigual, in their new capsule collection with ECOALF, has decided to take this problem and create a solution. Innovation and sustainable practices have long been a part of Desigual's identity, and this socially-conscious collaboration is yet another testament to the brand's commitment to the environment. During its inception in 1984, they famously transformed used jeans into patchwork jackets and have continued the tradition of transforming waste into timeless designs.

The collection, which includes a long and short coat, a backpack, and a bucket hat, is made from repurposed litter found in the sea: used tires, discarded fishing nets, and plastic bottles, among other things. By partnering with ECOALF for the winter capsule, the goal was simple: to prove that sustainability and fashion can go hand in hand.

"The idea was to create a fashion brand that is truly sustainable," said Javier Goyeneche, president of ECOALF. "By integrating breakthrough technology we create clothing and accessories made entirely from recycled materials...without actually looking like it. [The collection] represents the fabrics for the future generation."

So how did Desigual manage to pull off a 100% recycled capsule? By following the four Rs, of course: Reuse, Reinterpret, Rethink, Relove. Of course, they're not stopping there. According to a press release, 11% of the Spring/Summer 2020 collection and 20% of the Fall/Winter collection are sustainable.

To celebrate the monumental moment, V shot the capsule as part of an international effort to prove that you don't need to sacrifice eco-responsibility for coolness. A Serving as a reflection of recycling and the brand's new logo, a complete rewind made for the perfect inspiration alongside celebrities like Jazzelle (The Society Management), Xavier Serrano (IMG Models), Rafael Miller (Next Models) Alanna H.Walton (IMG Models), David and Alice Metza (The Society Management).

What are you waiting for? Make a splash! Sustainably, of course. See the models emerge from the sea wearing Desigual's new designs, below.


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