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La Réserve à la Plage


La Réserve à la Plage opened in April on Saint Tropez’s mythic Pampelonne Beach.
Designed to evoke a promenade opening out unto an infinite sea where nothing but blue meets the eye as far as one can see, La Réserve à la Plage was created by Michel Reybier in collaboration with Philippe Starck. On the very beach where the Saint Tropez legend was born, La Réserve à la Plage’s bar, restaurant and beach club—open from morning to night—blend perfectly into their stunning natural surroundings. Always true to his passion for authenticity, Michel Reybier sought to create a warm, familial atmosphere full of charm and a far cry from fleeting trends.


La Réserve à la Plage is a chic, refined spot where lunch includes sun-drenched delights concocted by Eric Canino and Nicolas Cantrel, chef of La Réserve à la Plage, and is orchestrated around the wines of Cos d’Estournel. Later in the day, the mood turns festive with plenty of music and champagne, and guests may relish the beauty of the moment with their feet in the sand, their eyes on the stars and their gazes filled with the azure hue of the Mediterranean. With its elegant take on simple pleasures, La Réserve à la Plage delivers an utterly singular vision of luxury.

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