
Tuesday, July 18th 2006

Wow, This Is So Me…

The WSJ has an article profiling the multitude of Netflix customers who let rented movies sit on their shelves. I still have three movies from May.

“It’s a paradox of abundance,” said Siva Vaidhyanathan, a professor of culture and communication at New York University. If people aren’t pressured to see a movie in a specific time frame, he said, viewers tend to put it lower on their priority list. “When you have every choice in front of you, you have less urgency about any particular choice,” he added.