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Negative Keywords: Match Types in Adwords Shared Library

Sep 30, 2014 - Posted by ecommercebc in Internet Advertising and Paid Search Marketing | 2 Responses | 302 Views
  • Hi there,

    This is a question specific to Adwords Shared Library Negative Keywords (not campaign or ad group specific negative keywords).

    I've been recently setting up negative keywords within my Adwords shared library and received advice from Google that you can leave these on broad. For example, if you'd like to exclude keywords with "review" in, you don't need to phrase ("review") or exact ([Widget Review]) match these keywords, you can just put review.

    There's a tiny part of my brain though that's nagging away, saying you shouldn't ever use broad match (broad match modifiers aside). Does anyone know if it's preferable to use broad or phrase within the Shared Library in Adwords?

    Interestingly, when using Bing's shared library they place a bit of a hint to use Exact or Phrase.

2 Responses

  • 406561
    • I think it's perfectly OK to use broad match negative keywords anywhere in an account. They don't operate the same way. Broad negative doesn't go out of its way to pull irrelevant terms. In the adgroups that are more specific you should definitely use phrase and exact but not from a shared library. That should be customized at each adgroup because there are a lot of errors that could be made. 

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