Gruen Pitch

Double the Clever

For the ABC’s Gruen pitch, we were tasked with convincing Australians that we need to double our population.  Looking back at Australia’s history, we found that we seriously punch above our weight when it comes to world-changing inventions. If we doubled our population, we’d double our clever. And that would mean so many more incredible inventions that we can only dream of right now.

Art Director: Chris Hince   Copywriter: Andy Segal.   ECD: Glenn Dalton