GMA Network makes own statement about ABS-CBN's case against AGB Nielsen

In connection with the civil case filed by ABS-CBN against AGB Nielsen Philippines, GMA Network, ABS-CBN's rival station, has released its own statement about the issue, negating the claims of an informant as presented by ABS-CBN.

GMA also stressed about the complaint they raised four years ago about the irregular cable ratings the network has received.

Here's the official statement:

"The alleged informant of ABS-CBN must be referring to a station other than GMA Network in the case it filed against AGB Nielsen.

"It does not make sense that the informant who claimed he was hired to locate and bribe metered households should do so in Bacolod, considering that no separate ratings data for Bacolod are being released by AGB yet.

"The informant also claimed that they were able to locate 89 meter devices in Bacolod—which is highly doubtful—because there could not be that many meter devices deployed in that area if we consider AGB's breakdown of panel homes of only 400 in the entire Visayas.

"Bacolod accounts for only about 8% of the total urban TV households in the Visayas, according to computations based on the National Statistics Office (NSO) population figures and AC Nielsen figures from their 2000 Fact Book. Eighty-nine (89) devices are already more than 22% of the total panel homes in the Visayas.

"Besides, GMA Network's ratings in the provinces—particularly in the Visayas and Mindanao—have not shown any significant improvement since July of 2007 when it started to subscribe to the ratings of AGB. If there was any involvement on GMA's part on the alleged tampering of panel homes in the area, then its ratings there should have experienced significant increases.

"The programs of ABS-CBN mentioned by it as having been affected by the alleged tampering have experienced consistently high ratings in the Visayas. In contrast, their counterpart programs on GMA rated low based on data from AGB.

"Also, for more than four years now, GMA Network has been complaining to AGB about the very big, highly illogical and unexplainable disparity between the cable and non-cable ratings of GMA's programs, which do not obtain in respect to ABS-CBN's programs.

"It is only in the Philippines that the ratings of programs on non-cable or free TV households exhibit a very different behavior from the cable households. Coincidentally, the Philippines is also the only country in the world where a competing free-to-air TV station also operates or controls the dominant cable company.

"GMA Network sent letters to AGB long before ABS-CBN's complaint and these letters show how much the Network wants to find out if there are indeed irregularities in the ratings data gathering process.

"GMA is equally interested in getting at the bottom of this allegation. The Network is determined to find out whether or not the ratings survey can indeed be tampered with."

What can you say about this? Do you think GMA 7 need not release any statement about the issue between ABS-CBN and AGB Nielsen?

Is the network being too defensive or just anticipating further issues it may face as a consequence of the case?

Tell us what you think about it.

About M.I.


4 Comment(s):

  1. GMA needs to release a statement kasi para sila ang pinagbibintangan. It could be ABS all along doing this dirty trick to discredit AGB.

    What's alarming is ABS really want to shut down AGB.

    Shutting down AGB Neilsen is an ideal scenario for ABS-CBN in theory because they can claim anything they want such as being the #1 network, etc. without an independent body telling them otherwise.

  2. GMA is GUILTY! that's a statement

  3. i agree with GMA. it's not that i'm a kapuso fan because i rarely watch tv shows, it's just that nielsen is a reliable source of info. in fact,their resources are being used in the usa for charting the official billboard music countdown. the world chart also uses nielsen's data for charting songs all over the world.

    now dispute about that.

  4. it is indeed that abs-cbn is very desperate na maging #1 station sila,,..maaring nililihis lang nila ang mga usap usapan in regards dun sa wowowee scandal,..tama lang ang sinabi ng gma 7 dun sa 24 oras,..,,haytz