Desafío Vertical


Desafío Vertical

Desafío Vertical
Opening sequence and titles for an extreme adventure program broadcast by Canal Cuatro.
This reality-documentary series involves an expedition of amateur contestants lead by the Spanish adventure traveler, Jesús Calleja. The goal is to descend some of the world’s tallest waterfalls.
To create a sense of adventure and tension for the opening sequence, we concentrated on elements that would add drama such as heavy rain, lightening flashes and brisk camera movements, all accompanied by music that gradually crescendos when the contestants arrive at the top of the precipice. The camera quickly falls back to reveal the extreme height of the cliff and its waterfall. The program name appears while Jesús Calleja briefly states their mission.

Client: Zanskar
Client contact and production: María Borrás
Art direction: Abel Lopez and Pep Prior
Animation and design: Pep Prior and Abel Lopez
3D: Jordi Cabeza


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