Why Chris Anderson's "Long Tail" theory might be all wrong.

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July 14 2008 7:25 AM

Long Tails and Big Heads

Why Chris Anderson's theory of the digital world might be all wrong.

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Considering that Anderson popularized his theory by coining a catchy phrase, there ought to be a name for Karp's model of working slowly to produce big hits.Let's call it the Big Head theory of entertainment.