Getting around downtown Coeur d'Alene during Ironman is a little hectic, as you can imagine. Businesses, even the ones that are completely closed off, say the madness is welcomed.

It's events like Ironman that allow them to showcase what they have, and to give people who have never been there a taste of Coeur d'Alene, Idaho.

With so much beauty, and so much to do, downtown Coeur d'Alene is always busy in the summer time. Obviously, when Ironman is in town, things pick up a notch... especially at Calypso's Coffee Company

"Oh it's crazy," said Calypso's manager Joel Bullard. "You know, it's the busiest day of the whole year for us and it doesn't really matter that were sectioned off because we still have all this walk through traffic. We got the race right next to us so we still get a great turn out."

Bullard says working behind the counter is a lot to handle. He estimates on Sunday the shop will do about seven times what they do even on a busy day.

"Tons of energy all day, but yeah, the full staff is here. We have to have the full staff here. It's the busiest day. Like I said, it's crazy but it's a lot of fun," Bullard said.

Sarah Oliver works for the Coeur d'Alene Chamber of Commerce, a group very happy to keep this eleven year relationship with Ironman going strong.

"Ironman brings in a lot of visitors and a lot of support. As you can hear, it's great to hear the support that goes on. Volunteers come down and help out. There is a lot of core community that supports it and a lot from out of town. It's really great for downtown business in Coeur d'Alene," Oliver said, adding, "The people who come are just wonderful people who bring their positivity and it just encourages our community to want to help them even more."