IMO, if the city provided a bungee jumping service off that bridge, it could reduce the popularity for suicides there, because the suiciders could try out jumping off with the cord, to see if they like it first.

I'll bet a lot of people who want to kill themselves would try the bungee and go, "you know, that was really hairy. I don't think I want to do it again, without the cord."
So we'd prevent more suicides off one of the most popular suicide bridges in these parts, and the city would make some money!

A win/win thing!!