In addition to their cheeky ‘Keep it clean’ ads, the Unicef Tap Project has released ads encouraging everyday people to participate in the project.

The tagline “You don’t have to be a celebrity to make a difference,” is used with images of drag queens impersonating celebrities with a tap water glass in their hands.

The project encourages people to pay $1 or more for the tap water they usually get for free at restaurants. The donated money is used to provide clean water to third world countries.

The ads were created by R&R Partners, Las Vegas, USA.