You are probably familiar with Davidoff from way back in 1988, when the brand launched its infamous and sexy cologne for men called Cool Water. I'm willing to bet that you dated a guy or had a brother or Dad that was a huge fan of this instant aphrodisiac.

The female counterpart, Cool Water for Women, was also pretty ubiquitous for a while, and now Davidoff is getting ready to launch another fragrance later this month, called Cool Water Wave for Women. Since the company is expecting it to be a big splash, Davidoff signed beach-sports babe, Gabrielle Reece, as the face of the fragrance. Here's a peek at one of the ads.

Cool Water Wave is made from watermelon, mango, passion fruit, guava, peony, freesia, heliotrope, pink peppercorn, iris wood, sandalwood, amber, and musk. This fragrance makes a hat-trick of seductively spicy scents by Davidoff, but unlike the others, Wave is also fruity, light, and extremely feminine. I happen to like it. If you try it, let me know what you think. Cool Water Wave will come in a 1.7-ounce bottle ($49) or a 3.4-ounce bottle for $59.