counter conditioning

[koun-ter-kuh n-dish-uh-ning] /ˌkaʊn tər kənˈdɪʃ ə nɪŋ/ Show IPA
noun 1

noun, Psychology
the extinction of an undesirable response to a stimulus through the introduction of a more desirable, often incompatible, response.

1960–65; counter- + conditioning

counterconditioning (ˌkaʊntəkənˈdɪʃənɪŋ)
psychol the conditioning of a response that is incompatible with some previously learned response; for example, in psychotherapy an anxious person might be taught relaxation, which is incompatible with anxiety

Collins English Dictionary - Complete & Unabridged 10th Edition

counterconditioning coun·ter·con·di·tion·ing (koun'tər-kən-dĭsh'ə-nĭng)
Any of a group of conditioning techniques used to replace a negative conditioned response to a stimulus with a positive response.

The American Heritage® Stedman's Medical Dictionary