

How ubiquitous will Facebook become?


So if you haven’t heard by now, Facebook just launched “Facebook Deals”.  While, they are going head to head with Groupon and LivingSocial, they are doing it in their own way.  They are staying true to what their brand is all about- connecting people and letting their users spread the word. 

They are trying to differentiate their deals from the rest of the pack by offering deals that are meant to be “shared and experienced with the user’s social circle”.  This move allows them to further embed their brand into their user base.  They are using their best asset- their users, their customers- to spread the word about the Deals.  I love this strategy because it is so consistent with their Brand.

If you use Facebook, they know a lot about you and now they are going to use that to push deals and get you to push them to your friends.  While I am not a fan of Facebook knowing what I am doing and what deals I might like, I do trust my friends and will give a look if it comes from them- a trusted source. 

So what is next?  What else will Facebook launch that will allow their Brand to be more a part of our every day life?

Allison Lauenstein;

Strategic marketing horsepower without the overhead.

Categories: General
Allison Lauenstein

One Response

  1. Tom Haverford says:

    Facebook Payment System by way of buying Square or just launching a competitor to Square/Paypal.. they already have a fake currency if I’m not mistaken (haven’t used facebook in years).. It seems like the next step unless I’m overlooking something I thought they already have