What influences findability on a Stack Overflow post?

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How is this done in Stack Overflow's search engine? And how does Google do it?

Why is it that when searching on Google for 'iPhone development stackoverflow' the fourth result is Best book / resources for learning iOS programming? ?

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Including the word "stackoverflow" in the search terms is basically cheating... –  Mysticial Jan 15 '13 at 16:28
What do you mean with this? –  Roland Keesom Jan 15 '13 at 16:30
If you add "stackoverflow" to the search terms, of course you're gonna get results from stackoverflow. So you can't have that term if you want to compare the searchability of stackoverflow in relation to other sources. –  Mysticial Jan 15 '13 at 16:32
@Mysticial He's wondering what determines the results among various SO posts. –  Servy Jan 15 '13 at 16:38
@Servy Oh, within SO itself. Guess I misread. –  Mysticial Jan 15 '13 at 16:40
See also: meta.stackoverflow.com/questions/11387/… –  George Duckett Jan 15 '13 at 16:51
And also: meta.stackoverflow.com/questions/160100/… –  George Duckett Jan 15 '13 at 16:53
Google's ranking implementation isn't publicly available. So there won't be any definitive answer here. –  dystroy Jan 15 '13 at 17:13
@dystroy I'm sure there's some SEO experts who would love to chime in with their knowledge :p –  Mike B Jan 15 '13 at 20:26
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