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, george w. bush still won. and this election's going to be decided in the end based on how those last undecided persuadable voters fall and based on who does a better job of getting their vote to the polls and that's what will decide the outcome. >> cornell, i mean, i heard what you said before, but i got to i guess, the more i think about it, i got to push back more on this because even the president's final statement at the end, which is something i assume is the most easy thing to rehearse, at the end it seemed kind of like he was like well, i'll keep trying. i think -- i don't want to -- i'm paraphrasing it that way. >> anderson, i don't think that's fair at all. two things here. one is i've got to push back on one of the things. the predicate that you just laid out about sort of why mitt romney had such a great performance about how he was factually on health care, the critique of the president's health care was a flat-out lie. the government takeover of health care, every fact checker in the world has said that's just not true. the idea that you're going to lose your health insu

. that was the moment in 1992 then president george h.w. bush looked at his watch during the debate with bill clinton and ross perot. want to talk to dean, a stand-up comedian, writer, and, of course, contributor. dean, you know performing. you have studied these two guys. you write in your blog the candidates who are funny in the debates tend to get elected. what do you think? either one of these guys going to get a laugh? >> i think they're going to try. i'll be honest with you. let's be honest, you don't need a political consultant to tell you, if you make people laugh, you're creating a bomb with them. you're getting an organic disorderly action. they're laughing and they're feeling more warm to you, and i think it's a thing that's overlooked by mft candidates. i think look at ronald reagan's joke. classic. he used it. he destroyed an issue and made himself more likable at the same time. >> do they need to go in with a strategy to be funny, because sometimes when you plan these things and you bomb, it looks even worse. >> i can tell you, i have told many jokes that have bombed in my career. i can

, george w. bush got outspent by $100 million. so the unions and the super pacs on the left and george soros funded super pacs, you're going to have plenty of money. i'm not worried about that. what i'm very excited about is having the resources to respond to your attacks. >> this is actually an important point. dan eagan has an important piece that folks should take a look at. between charlie and all the other groups out there, they've had a lot of money. whether that money has been strategically spent is the question. we've focused a laser on the middle class. there's a week in august where restore had an ad up about jobs, crossroads had an ad up about the debt. >> those are three republican-oriented super pacs. >> romney was advertising on welfare reform. if you're a voter in toledo, you're saying what is the story they're trying to tell about president obama? i get that they don't like him but what is the strategy here? on the republican side, a reason that the money has slowed down a little bit is that people are disappointed with the overall big picture, strategic. >> i'm sure yo

. >> reporter: fast forward to 1992. president george h.w. bush was already on the ropes against bill clinton over a sluggish economy, when casper wineberger, former president ronald reagan's defense secretary, was implicated in the iran contra scand shortly before election day. bad news that bush, who served as reagan's vice president, did not need. in 2004, a classic october surprise. osama bin laden released a video on october 29th, just four days before election day in a razor-thin race between president bush and john kerry. three years after 9/11, it served as a reminder of the terrorist threat and strategists in both parties believed helped president bush. more recently the term october surprise has come to mean a seismic event in the fall of an election year. though most have centered around foreign policy, others have been about the economy, like in 2008. when the economy imploded, john mccain's advisors say his campaign collapsed along with it and never recovered. historians say in order for an october surprise to have a real 11th hour impact, it has to feed into a narrative that alr

is extremely important as you said at the top, george h.w. bush back in 1992 was seen looking at his watch when one of the audience members was asking a question. that was terrible for him. it looked like he didn't care about the audience member or the concerns that audience member had. so body language will be extremely important. so when you look at these camera angles being shown tomorrow night, not only listening to the words but see how the candidates react because that will be a very, very important part of how they are determined about who won or lost tomorrow night, ashleigh. >> president obama mentioned that the homework is a drag. and i think we all agree that homework is a drag. when do they find time for the kind of homework they have to do? and is this really the job of the campaign and debate preppers to make sure they have absolutely everything they need? because they're not really watching a lot of tv right now. >> reporter: well, no. but, of course, you know, i think my children and your children would agree, homewo is a drag. who likes doing it? but it's so important they do f

. >> reporter: leonard rodriguez coordinated strategy for george w. bush's presidential campaign. we met in his san antonio home. >> how do candidates fall into this pitfall of appearing to pandering to a bloc. >> talking one way to a group of individuals and then going into the next event and talking predominantly to a group of hispanic individuals. it forces a candidate to look out there, know he's not talking and delivering a message that has to bring the two groups of people together. >> reporter: television ads offer a snapshot to president obama and mitt romney's strategy in courting latino voters. the obama campaign is using latino celebrities, targeting education, immigration and the appointment of sonia sotomayor as the first hispanic justice on the supreme court. but the romney campaign is using family. mitt romney's son, craig, who speaks fluent spanish, talks about american values and bipartisanship. this is the chief marketing offer of cultural strategies, he's analyzed the marketing strategies and sees obama and romney targeting specific groups in the latino community. romney chas

, george h.w. bush, ross perot, they were the candidates at the time, and she said the town hall style doesn't allow -- specifically she saiding for a female moderator to ask some of the tough questions because it really is just kind of passing the mike from person to person. what do you think of that, what her critique? >> i'm not sure what the -- actually i have carol's debate on a dvd in my office, and i was going from the most recent. i have seen charlie gibson, and -- this debate has -- once the table is kind of set by the town hall questioner, there is then time for me to say, hey, wait a second. what about x, y, z? you said this or you said that. you're sort of the -- they launch the discussion, and then the moderator furthers the discussions as you said this and now you say that. that kind of thing. we hope that kind of group effort can pin down both of these men on a variety of issues. >> and watching the last debate, candy, what do you take away with that in terms of how both of these candidates reacted to jim? is there anything that you learned from it or that you saw that y

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