Chipotle is killing it. 

Its revenue went up 23.7 percent in 2011, the stock is up 500% over five years, and it's opening stores by the dozens across the country.

And yet, it's not getting the credit it deserves, says Matthew Iglesias at Slate.

Chipotle, Iglesias says, is a "great American success story," just like Apple.

Here's his argument, likening Chipotle to the iPhone:


Do you think Chipotle deserves more praise for what it's doing?