Bromide (language)

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A bromide is a phrase or platitude that, having been employed excessively, suggests insincerity or a lack of originality in the speaker.[1]

The term "bromide" derives from the antiquated use of bromide salts in medicine as mild tranquilizers and sedatives. Administration of a "bromide" (such as the original Bromo-Seltzer before 1975 in the U.S.) would relieve anxiety and make the patient drowsy. Describing a phrase as a "bromide" is meant humorously to imply that it is a verbal sedative: a boring statement with similar soporific properties.

See also[edit]


  1. ^ "The Free Dictionary".