What is SEO and why you should care about it

SEO stands for ‘Search Engine Optimization‘ and to make a long story short it’s the things you do to try and make your site rank higher in the search engines when people are looking for your product or services.

Think of it in terms of your brick and mortar business.  If you are operating a store that has the best products and the best prices in the whole town, but nobody knows it exists, then how many customers do you expect to walk through your doors? Continue reading