Ham House and Garden, National Trust



Ham House is an historic house with formal gardens - which dates back to the 17th century and is located south of Richmond in London. The house itself is designated on the National Heritage List for England as a Grade I listed building and its park and formal gardens are listed at Grade II* by Historic England. The garden is one of the few formal gardens to survive the English Landscape movement, and out buildings house an Orangery, brick ice house, dairy and still house.

Project Motivation

One of the challenges facing most large organisations is to maintain quality and consistency throughout all operations. In developing new brand guidelines for signage, the National Trust has made it very easy to identify what sign is most appropriate for each location, what it should say and what it should be made from.

Properties such as Ham House will often have a variety of signs that have been installed over a number of years, creating a confusing first impression and significantly diluting the National Trust brand.

The Ham Estate took this opportunity to clean up their signage, removing outdated and tired signs, and replacing them with succinct and compliant signs that will look good for many years to come.