Location: Gardiner House 64 Lower Gardiner St Dublin 1 Ireland, Dublin, Ireland Ireland
Founded in: 2008
Stage: Post-launch
Number of employees: 1-5
Short URL:

Adding value to your video
Dublin, Ireland Ireland
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Company description

MetaLabs provide a video analytics service that creates rich timecoded metadata to drive online video search and advertising.

Using cutting edge audio and video analysis technology, MetaLabs maps the scene structure of video and generates timecode specific tags and keywords. We call this approach TimeTagging, it delivers clear value to content owners and users in the following 3 key areas:

For the Advertiser

Highly Targeted Ad Delivery
Content is mapped into scene segments, midroll video advertising can be placed between segments and triggered by specific keyword tags relevant to that scene. Companion ads can now be placed close to video at specific times during playout.

For the Audience

Dynamic Audience Experience where content has been TimeTagged a user can choose to watch only segments of content relevant to a specific search query, this granular scene structure allows viewers to create unique programme streams that are tailored to their interest.

For the Owner

Added value TimeTagged content can generate a premium for content owners and distributors as it is easier for audience to find online, more searchable, more dynamic and supports a range of premium advertising models.

Business model