Do You Need a Better Website?

Do You Need A Better Marketing Plan?

There is always room for improvement.  

Big companies are constantly trying new ideas or technologies.  They are testing to see what works and what doesn't work.

Sometimes small changes can net big results, other times, you need a complete overhaul, but there is always room for improvement.

An outsider will see things that you don't, not that you should act on every suggestion any one ever makes, but a fresh perspective can be life changing.

I would love to help you improve your website and grow your business.

Are you like most small business owners, you have a website because "everybody has to have a website"?  

Too many small business owners don't want to be burdened with learning new technology, that is constantly changing, so they have a site that they never go to and is mostly ignored unless someone specifically asks if the have a website, they can say "Yes."

Your website shouldn't be a "set it and forget it" project.  A good website is a growing entity that encourages repeat visitors and shows you to be an expert in your field.  Content is king on the Internet.

Content is a word that can scare people off, but content can be written, audio or video.  And here's the important part you don't have to re-invent the wheel, just give your point of view about subject matter that is important to your customers.

You Answer Questions Over the Telephone, Don't You?

I'm willing to bet that often answer questions when your customers call your place of business, so why won't you answer those same questions online?

The most commonly asked questions are the basis for your content.  Of course your website answers the questions of hours and location and perhaps has a blurb about you and/or your company, but does it have any personality?  This information is helpful to your customer once they have decided they are ready to "do business," but 50% of searches are for information, you are missing out on all of these potential customers if you don't have any "information" on your site.

Focus on Your Customer

Your customer wants to know what you offer and what you recommend, your website can do that and make you money while doing so, and it doesn't have to be hard, time consuming or expensive.

Content helps you connect with your customers, but it also makes the Search Engines (Google, Bing, Yahoo, etc.) happy and they will recommend your site if your content is good and relevant.  The higher your results appear when people are looking for information, the more visitors you will have to your website and as long as your site is built correctly, that should lead to more people coming to buy from you.

A Facebook Page Is Not Enough

You do not own the "real estate" if your only online presence is Facebook and since it is free, you don't have any rights as a tenant.  

Facebook can close your page down even they only think you have broken the rules, and you will have to fight to get it back.  Your website (as long as you are using a paid service) is real estate that you own.  Social media is important, but it can't be your only online presence, it has the potential to be a disaster.

The Internet is Worldwide

Your wesbite is not just competing for your local business, you are competing with the whole world.  This can be an amazing opportunity, don't get left behind.


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