Based on Science,
Not Sweat!®

Our competitors base their formulations for electrolyte replacement upon the composition of sweat.  This assumes that all of the electrolytes lost in sweat provide a complete picture of electrolyte balance in the body.  However, this is only a partial picture and this myopic view has created the dogma upon which nearly all electrolyte/hydration sports drinks are based.

Potassium Loss

This sweat-centric view does not take into account the basic shift in kidney function during sweating.  As the body loses sodium through sweat, the kidney shifts from losing sodium to losing potassium, which causes a loss in potassium from muscles.  The more a muscle works, the more potassium is lost.  The more an individual sweats due to increased exertion, the more potassium is lost and when depletion reaches the cramping threshold, the muscle cramps.

Potassium Replenishment

Under normal conditions, potassium goes outside of the muscle when it contracts and then is pumped back into the muscle.  However, as the kidney shifts to potassium wasting during sweating, potassium leaves the blood and goes into the urine. When the potassium stores in the muscle cell are sufficiently depleted, cramping occurs.  The solution is to add potassium from a source that rapidly shifts potassium balance in the blood to enhance its entry into muscle cells.

Potassium Intake of the US Population

This Agriculture Research Service (ARS, part of the USDA) report from September 2012 shows that most Americans are deficient in dietary potassium intake. Less than 25% of males consume the FDA RDI of 4,700 mg of potassium, whereas less than 1% of females consume the FDA RDI of 4,700 mg of potassium. The overall average intake of the US population over 2 years of age is 2,640 mg per day, significantly less than the FDA RDI of 4,700 mg.

Overall, Americans need more potassium in their diet. Let Krampade be a part of yours!

RDI Comparison

Here at Krampade, we take pride in educating our customers so they can make an informed decision. The FDA recommends that people consume 4,700 mg of potassium every day. Where can you get that much potassium? There are many foods that are good sources of dietary potassium.  We know bananas are full of potassium, right? To get your daily potassium intake from bananas, you would need to eat 11 medium bananas, which have 1150 calories.  That’s absolutely bananas!  That is over half of your recommended daily caloric consumption.  If you’re a big milk drinker, you’ll find yourself needing 12 glasses of the good stuff!  Again, over half of your calories would be accounted for your daily potassium intake. Are you a meat and potatoes kind of person?  Then you would need to consume 5 medium baked potatoes on your plate every day. That is just over 800 calories without the sour cream, bacon, butter, and chedder cheese.  Who eats just a plain potato, right?
If you’re a part of the Krampade revolution, you’ll need less than 2.5 servings to meet your daily intake.  Better yet, you’ll only spend 72 cents a day and consume less than 300 calories!  All of this includes getting plenty of water to keep your hydration high.  It’s simple, Krampade is an excellent source of dietary potassium!

Sports Drink Comparison

Krampade crushes the competition in potassium content.  The leading sports drinks would require you to consume about 105 servings to meet your daily needs.  That’s over 8,400 calories of sugar, compared with under 300 calories for your Krampade.  What’s more, that will cost you over $50 for ready to drink products versus just $0.72 for the Krampade 2K product line.  With Krampade, you’ll spend less, and get more of what you need.  At Krampade, that’s what we call complete electrolyte replacement.

Highly Recommended

We asked our customers if they would recommend Krampade to family and friends. Well, 90% said they would highly recommend Krampade, with 10% saying they would recommend Krampade


The Effectiveness of Krampade

How effective is Krampade in stopping cramps?

About 90% of our customers note a complete effectiveness in stopping cramps after becoming Krampade users, with about 10% saying the severity of cramps is reduced by about 60% after becoming Krampade users, but even in these individuals when cramps did occur, they were rapidly mitigated by Krampade.  That is getting it done!

Exercise Induced Cramping
Repetitive Motion Cramping
Nighttime Cramping
General Cramping
Menstrual Cramping
Consumers’ responce on the effectiveness of Krampade broken into three main responses. 
Cramps went away entirely
Cramp severity was reduced
Krampade was ineffective

What is the average cramp severity for Krampade users?

Our customers vary from individuals who lightly cramp to those with debilitating cramps.  These scores reflect the average of a large dynamic range.  Similar, after starting to use Krampade, when cramps did occur, the average severity was an average of 1 or below.  Cramps were remediated completely within 1-5 minutes after taking Krampade.

Exercise Induced Cramping
Repetitive Motion Cramping
Nighttime Cramping
General Cramping
Menstrual Cramping
Measured on a pain scale of 0 to 10 with 0 being no amount of pain and 10 being excruciating pain.
Before Krampade
After Krampade

Krampade is the Solution

Krampade works quickly and efficiently to restore normal muscle function, rapidly stopping acute cramping and when used daily, a great strategy to prevent chronic cramping.