Behind the Ebates Rebrand and What's to Come

May 7, 2019
by RNN

Ebates is steadily promoting its rebrand to Rakuten with great success. We go behind the scenes to look at some key drivers of the rebrand process.
- Why was it necessary to rebrand and why did it make sense to rebrand to Rakuten?
- What were some of the challenges to rebrand?
- How did the sports partnership provide great assets to increase Rakuten awareness?
- What other marketing initiative helped Rakuten reach a wider audience?
- How does the rebrand strengthen Rakuten's greater reward business?

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