How Fabletics is talking online business by storm

Kate Garry Hudson, born in 19 April 1979 is one of the founders at Fabletics which is a fitness brand. She is an American actress who became prominent in 2000 for performing penny Lane in the Almost Famous where she won a Golden Globe and was chosen for an Academy Award Best Supporting Actress. She also starred in other films including (2003) How to Lose a Guy in 10 Days, (2004) Raising Helen, (2005) The Skeleton Key, (2006) You, Me and Dupree, (2008) Fool’s Gold, (2009) Bride Wars, and (2016) Deepwater Horizon.


Fabletics is an online subscription based in America, it specializes in sells of women’s sportswear, footwear and other accessories, best termed as athleisure. Fabletics is commonly known for its e-commerce method and its many brick and mortar stores. It has continued to deliver personalized clothing taken for them as per their way of life and design and fashion choices. Its products are all inclusive.


Fabletics’ success

Since its launch in 2013 Fabletics has grown into a $250 million startup company. Kate has continued to be heavily involved in Fabletic. She has reviewed budgets, picked social media strategies among other tasks. She also participates to the extreme in designing works and collaborates closely with her team in ensuring that each new style stays fresh. She has been directly responsible for the monitoring of the sales of the brands


Kate sets a god example by constantly being spotted in Fabletics products. Fabletics has continued to show progress since its launch by even being among the top rated businesses in the Better Business Bureau with a nice customer satisfaction score. Due to the obligation to quality and client service, Fabletics has grown so fast: The company qualified triple-digit progress in 2004. Currently, Fabletics is expected to reach 250 million dollars in sales.


The other reason as to why the company has a fast growth is that they are data driven. This is the main approach they use in business. The company uses various technologies that allows them collect multiple data from several sources. These data helps Fabletics to serve their client by providing the similar perfect outfit.


Despite Hudson’s success in business, she is still more into acting that even says that’s where her heart is.In her business industry, she also turned out to be the first to apply the reserve showroom concept to an e-commerce attire brand. Hudson has also used social media as advantage to its company as this gives her a platform to get in touch with her customers. Fabletics has been an increased annual growth over the past years.


A video posted by @fabletics on