creating a new social norm for hearing care
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The 4 Questions

The 4 Questions Quickstart Guide is an infographic that will get you and your colleagues quickly up and running with the principles developed for changing attitudes in society towards hearing care. One of the main benefits of the 4 Questions is to accelerate the time it takes for people to begin using hearing aids. How? By shifting what it means to use hearingtechnology from a symbol of having a condition to a symbol of life.

Shows at a glance which types of hearing care messages create an AVOID response from society and how to create an APPROACH response.

Sharing the Quickstart Guide

You are very welcome to distribute the Quickstart Guide and print it off for your own personal use or for sharing with your team, but please don't modify it without permission.

If you would like to publish the Quickstart Guide or distribute to a wider audience, please Contact us explaining how you would like to use it.

The 4 Questions: a framework for changing the social norm for hearing

There are four questions that society must be able to correctly answer about hearing before they consider it relevant enough to take action and approach a hearing care provider.

Often the answers to these questions come to people unconsciously, derived from their thoughts, feelings and actions, which in turn come from the messages and associations presented to them by hearing care.

This comprehensive guide to the 4 Questions explains in detail which types of messages and associations generate a positive (approach) response to hearing care, as well as revealing why hearing care has been so unsuccessful in the past in reaching more people.

The guide is fully referenced and the theory behind the 4 Questions clearly explained so you can begin to instinctively recognise and apply the principles to your own messages and campaigns.

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