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Category: User Centric Design

  • 19

    The Rationality Myth




  • 26

    Some design questions that I ask myself


    1. How can I create unconventional interactions &


  • 9

    Human cognition principles that could shape UX




  • 5

    Geography, Culture and UX Design

    When you look at a picture on your computer or smartphone, what catches your eye? Surprisingly, the answer to that question might differ depending upon where you were raised. According to research by psychologist Richard Nisbett, Chinese and American people see the world differently!  Americans focus on the central objects of photographs, while Chinese individuals pay more attention to the image as a whole. Astounding, isn’t it ?

    Another study done by same psychologist also cites the differences in language development in the cultures.