CPNA 2018 Exhibitor: Interview with Founder, Maria Hatzistefani



Meet the Founder of Hyapur, Martin Kothe

beauty business?


Innersense Founder Story

beauty business?

I grew up in the beauty business, so I was a natural at it professionally. Joanne came at it more organically; the healer in her drew her behind the chair. Joanne and I both had successful careers in big beauty when we met. She was a platform artist, and I was on the development side. Fortunately, the stars aligned and our paths crossed. We both spoke the language of hair, and magic just happened.



By : Mary Bemis
Founder & Editorial Director at InsidersGuidetoSpas.com


Been There, Heard That

How to Create a Standout Beauty Brand

By Kimberly Brizzolara
Director Strategy & Editorial, Bartlett Brands

Been there, done that, put it on my face yesterday. We all know that the beauty landscape is crazy crowded. So how does a brand stand out on shelves stacked high with bouncy cloud cream-serums and insta-feeds throwing every shade? Find the nugget that’s unique about your brand—and turn it into the foundational rock.




Thinking of starting your own beauty company??  Read this!

By Karen Young

cpna-1The statistics aren’t in your favor: According to Harvard Business School, over half of American startups are gone within 5 years. It’s a long, lonely haul. Money usually runs out too soon and friends and family crawl into the woodwork.

But no matter how many times I repeat the grim stats to perspective startup clients, no matter how many times I tell them that based on history and my experience, they’re living a long shot, it doesn’t seem to make any difference.

If they’ve been bitten by the entrepreneurial bug, there is no antidote. It’s as though they’ve been driven to the edge and nothing short of jumping off will quiet the voices in their heads.