From ‘one night only’ live score presentations to experiential launch events and virtual reality projects on tour with national releases, films can hugely benefit from the live experience as part of their launch strategy. In the age of VOD, how and why should you consider a live element in your film’s launch strategy? And how can this work for factual releases, as well as fiction? Hear from industry leading live cinema event-makers, exhibitors and marketers, and discover how cinemas are changing to embrace the concept of liveness.

Access also included with the Live Cinema Summit Pass.