Exhausted? It’s the perfect time to make health decisions


“We proposed that people are more motivated to engage in healthful behavior when they are depleted and perceive their safety to be at stake,” write authors Monika Lisjak (Erasmus University) and Angela Y. Lee (Kellogg School of Management, Northwestern University).

Across five experiments, the researchers looked at how consumers use what they term “self-protective motivation” when it comes to avoiding danger. They also studied consumer preference for products that emphasize safety.





  1. I found this article to be very interesting. One would not usually think that being tired or exasperated would influence you to make better health decisions. In fact, usually I would assume that I make worse health related decisions when I’m exhausted, and therefore in a hurry. Recently though, I have decided to start a fitness routine and can see that I do tend to make better and easier health related decisions after I have already exercised. I completely understand the second survey that was discussed and agree with it’s findings, however, I am a bit more confused by the first survey. I don’t exactly understand how having a family history of kidney disease would make someone considered to be “feeling depleted” but in general I understand the idea of the survey. Overall, I found this post to be informative and intriguing.


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