One Website to Rule Them All – The New Approach Mobile Websites

Mobile used to be a simple medium.  If people could get on your website from their phone all they got to see was plain ole’ text.  Not exciting, but it made building mobile websites easy.  But mobile has changed; most notably there are more mobile devices than ever.  
Mobile is no longer just a phone; it’s your TV, your tablet, your netbook and your MP3 player.  To make things more complicated each device has different screen dimensions, capabilities and controls. How does one build a mobile website for such a broad range of variables?
The answer is responsive design and the mobile first approach.  In this talk, Ross Johnson will discuss how plan your website so you can have one design that is optimized for a whole range of different devices.
Ross’s extensive experience in creative design, web development and internet marketing has placed him at the core of the Ann Arbor business community.  He is a classically trained designer turned web guru.  Ross built his first website in 1995; he has been captivated ever since.  He brings clear thinking, a holistic understanding of the web, and a good sense of humor to every project.
Ross Johnson founded successful 3.7 Designs in 2004.  3.7 DESIGNS is a web design and web strategy company.  3.7 DESIGNS focuses in not only the design of interactive web sites, but also the marketing of them, including search engine optimization, search engine marketing, social media, pay per click, etc.

Johnson has designed for a wide range of clientele and situations ranging from small start-ups, municipalities, schools and multinational corporations. Additionally he maintains several popular design and web related blogs.