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A golden opportunity: hiring the baby boomers to advance the workforce

Baby boomers are healthier than ever, they’re living longer than before, and they have skills needed in the workforce. That’s why recruiters are trying to hire more baby boomers to add to their teams, and they’re using four specific ways to appeal to this demographic. Flexibility, social media, strong brands, and planning strategically can help companies who want to attract (and keep) baby boomers on their payroll.