Competition between Netflix and Amazon and where technology may be heading

There are a wide variety of streaming services to choose from, but the two that offer the most robust selection of options are Netflix and Amazon Prime Instant.

Netflix is the grand-daddy of them all at it is still the most patronized streaming service available. Although Netflix cycles through some of their movie titles and offers new ones every six or seven weeks, most television shows can be streamed a year after broadcast.

Now that they have entered into the original programming business, you can see some of the most critically-acclaimed series that are available nowhere else.

Amazon Prime Instant streaming service is very similar to Netflix in many regards. They both have free movies available to their subscribers.

Netflix still being the big beast in on the block, it faces a growing field of challenges from its competitors here being the Amazon which has currently raised its game making it more convenient than Netflix in some areas. The two streaming companies are in high competition with each other and Amazon’s general price point may give the company an edge.

Amazon differs from Netflix where many first-run shows on broadcast and basic cable TV are available from Amazon, at a price this bringing competition for Netflix where first -run shows on broadcast and basic cable TV you have to wait a year for them to be available.

When you order a movie or a series after it premieres, in Amazon, it gives you options both standard and high definition formats. The cost runs from the $4 dollar to $6 dollar range, but that is an option you cannot get on Netflix.

Like new movies? There is no need to wait a whole year for them to show up on Netflix. You can rent or buy them on Amazon Prime to add to your video cloud library for the same cost or even a little lower than the price you would pay for getting it through traditional channels.

Amazon also has titles available for rental/purchase that Netflix does not have, and they have it in high definition as well. Their investment selection doesn’t cycle the same way as Netflix’s streaming selection, and almost any movie is to be found in Amazon’s growing video library. So what’s the downside, you ask. Why should I even consider Netflix at all?

The main downside is that you will have to pay extra money in addition to your subscription fee if you want to see new shows and recently released on movies on home video. So Amazon Prime Instant will end up costing you more if you want to experience all the advantages it has over Netflix. Adding insult to the injury, there are countless titles on Netflix that come included with their base streaming subscription that you have to pay for on Amazon.

So if you have to choose just one, Netflix is the cost saving but still fantastic option. But if you don’t mind having an extra expense to have a home viewing experience closer to that of cable TV, then Amazon Prime is the option for you.

But even though Amazon Prime Video is more preferable for international viewers, Netflix’s originals still carries more cache. Both streaming companies are planning massive investments in original content over the next year so this race, although heated, is just getting started.

The internet is a revolutionary thing; changing ways people do business, communicate, and even conduct their lives during their recreation time. The increasing interconnectivity of society has shrunk borders, and we are exposed to the world far beyond our own by the web. Technology is always changing, and it is my opinion that the measure of a man is the machines that he builds. If we hold that principle to be true, then we may get an idea of just where it is we are heading.

What is the Online Retail Industry Looking Like In 2017?

Since the last couple of decades, most of the retail growth in sales is occurring due to the online channels. Even though it is a noticeable statistic, it is not the complete story. Through online channels, a rise of about 10% of the total retail sales is being recorded.

The steady growth in the online retails is almost giving a new life to the walk-in stores to some extent. There are companies that have a vague idea that even if there has been a rapid growth in the online sales industry, it has been quite difficult to discriminate between the online and the offline sales.

Discussing a few hypothetical scenarios, we might be able to understand that point. The online sales are themselves giving a new life to the physical walk-in stores.

A person who would want to buy a cell phone would check for it online first, and his decision would be based solely on some user generated feedback, which may or may not be true. While looking for a more suitable price, he would come across a discount on the same phone that he was going to buy at full price. So, he would walk in the store, get the phone.

Next, we have a single mother, shopping for the holiday gifts. She does all the selection for the gifts online and could pay for it all at once and get it over with. Instead, she would prefer to get the gifts closer to the holidays and save on the trouble of keeping the gifts safe from the snooping eyes of her kids.

We have consumers who usually move across various channels and have numerous retail options at their fingertips, they would want complete visibility into the catalogue and the pricing. Online retail industry is here to stay and we can anticipate that over the next few years, it will grow in a volatile manner as the buyers create their own path to shop.

We can clearly see that the consumers are moving so fluently among the channels that will soon become a vain implementation to identify the share of online sales. Soon, that number will be only of interest to the department that would be related to the accounts but not to the retailers, buyers, executives and stock holders.

To take a hold of this shifting and complex environment, the leading retailers should take the following steps.

The first step would be for the retailers to know the digital tools that are being used today for re-establishing the lost art of modified and personalized customer service. The retailers could give offers to the buyers regarding the thing that they may be looking for while on their online retailing websites.

The next step would be to offer the buyers a convenient shopping experience that would save their time as well as their money. It would be more profitable if the retailers target the right channel to provide the buyers with everything that they might be in need of. If they may be getting a lot of things that they require at one place, then they could come back some times later to look for more things to buy because they get everything that they want with just a few clicks.

The third and the last step would be to start spending, heavily on the new digital working of your website. Get a new website design that the consumer would be able to use easily and efficiently. Get improved and better content written for your website, amazing prices and an advanced way to communicate with the consumer.

The buyers at the present have several places to shop, whether they be online, on phones and walk-in stores and they surely use all of them to know all that they need about the product that they are about to invest into. They do not bother to separate these by drawing a line in between them, so the retailers should not do that either.

Why the right branding is so important for your retail products business

packing retail packaging




What is packaging and how does it relate to branding?



Reasons to branding






The Emerging Trends in the E-commerce Industry


1. Global consumer preferences


2. Customized marketing


3. Increased consumer confidence in e-commerce


4. Increased product reviews by independent consumers


5. Increased demand for online internet training
