Beauty Heroes: Blink Nourishing Brow Oil

In Vogue’s Beauty Heroes series, we take a thorough look at the most famous skincare products to be found in the beauty hall, assessing precisely why they’ve made such an impressive impact on the industry – and whether they’re worth the hype.

13 Nov 2017

What is it?

Blink’s Nourishing Brow Oil is one of the brand’s bestselling products, and for a reason. Positioned as an overnight brow treatment, it encourages hair growth and whips eyebrows into a healthier state thanks to plant oils including sweet almond oil and rosemary oil.

Who is it for?

Any over pluckers out there? Then this product is for you. The main aim is to encourage hair growth. It’s also good for anyone who wants to tame brows with a glossy finish or help thicken them up. It is suitable for all skin types.

How do you use it?

You can use this day or night. In the day it can be used to groom eyebrows, giving you glossy, groomed brows. Or use it as a treatment at night, when it’s most effective, to make brows healthier and stimulate brow hair growth. It has a rollerball applicator, so just roll it over the lengths of the brows and make sure each hair is coated.

Why it’s a hero

Vogue beauty and lifestyle editor Lauren Murdoch-Smith says: “Even though I’m lucky enough to have thick eyebrows, I still need a little help with tidying up and encouraging hair growth in the sparser areas. As I’ve got older, I’ve noticed a thinning in my eyebrows - particularly at the inner corners - so at night, I massage in the oil, using the rollerball to stimulate hair growth. The rollerball means it’s not messy and distributes the right amount for each application. Be patient though. You need to use this religiously to reap any rewards so do put the time in!”