Choosing a Domain Name – How Does It Affect Your Website’s Ranking & Authority?

When you decide to build a business website, one of the most important things to think about is picking the right domain name. This choice could greatly affect the success of your site in every aspect of digital marketing campaign you choose which includes search engine optimisation (SEO), social media marketing (SMM), and search engine marketing (SEM). The idea will then lead you to the question, how does it directly impact to your online campaign? To shed some light on this matter, here’s what you need to know:

Exact Match & Generic Keywords on Domain

The view of digital marketers on exact match domains (EMDs) has changed drastically. This is due to the recent updates on Google’s algorithm. Search engines have become smarter and they could easily detect that you are simply aiming for the top spot rather than providing users the information they need. So if you are ever considering the idea of purchasing an exact match domain, better think again.

Brand Name as Your Domain Name

The safest and probably the easiest way to pick a domain name for your website is to simply use your brand now for the simple reason that it increases brand awareness among your visitors. Along with that, you could explore and dominate the navigational search of your website.

Navigational search pertains to a search query where users try to find your website by typing terms or words that are related or somewhat connected to your brand. Once potential customer enters this type of search, chances are your website will appear. The more you improve or dominate the keywords that are pointing on your brand name, then it will be easier to command potential customers to remember and visit your site.

Choose .com as Your Extension

Your website’s extension or top-level domain (TLD) matters greatly on ranking the domain name you have picked. Today, the most common TLD is the .com. Why? It is because this TLD is often associated with trustworthy and reputable resources online. Search engines will look at your site more positively when you have a .com extension as compared to TLDs like .biz and .us because these are often affiliated with spammy and unreliable links. So if you want to impress Google, this is one of the best ways to go.

The Name Must Be Grammatically Correct

The domain name serves as your site’s overall identity. With that, you do not want people to misspell nor remember your website for all the wrong reasons. Although it is great to come up with a creative and unique name, ensure that it will not cause any confusion to the users. Otherwise, they will completely forget about it. In other words, come up with a domain that is short, simple, and easy to remember.

Kick start your online presence by choosing a domain name that would target your audiences effectively as well as give you positive results. Keep these things in mind and make sure you apply them to ensure the success of your digital marketing campaigns.