VIDEO: There's a pink so pink you can't see how pink it is on video

Dannielle Maguire
By Dannielle Maguire

Get a hot towel ready, because your head might hurt in a minute.

A new video from YouTuber Tom Scott, the guy who breaks down highly complex stuff into simple terms while wearing a red t-shirt, has alerted us to a pink that's so pink you can't fully comprehend just how pink it is without seeing it firsthand.


Yeah, us too. 

For his Things You Might Now Know series, Scott has a chat to artist Stuart Semple, who created a powdered paint he calls The World's Pinkest Pink.

Scott aptly titled the video I Can't Show You How Pink This Pink Is, which clocked up a whopping 400,000 views in just one day.

The pigment is dubbed as "ultra-bright" and reflects visible light to create a powerful fluorescent effect.

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"Tip: It goes bonkers under a black light," customers are told.

And it does:

"We're not actually sure if this is the world's pinkest pink ever, it could well be," Semple says on his website.

"It's the pinkest we could come up with, and we've not seen anything pinker."

Scott tries to convey just how pink the pigment is on camera, but it is futile.

Because his cameras aren't powerful enough to record it, even the most advanced of our poxy screens can't convey it and YouTube can't store it.

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After posting the video, Scott posted a comment saying the colour grading for the video was an absolute nightmare.

"I've got as close as I can to the real colour… but it's just not quite there. It's not more saturated, it's not brighter, it's just... a tiny bit more pink, somehow," he said.

Pink is powerful, people.

And yes, we're well aware of how fortunate it is that we're doing this story on a Wednesday, because as we all know…

[Via Paramount Pictures]