Zink: Technology Platform

Essential translated the disruptive printing technology of ZINK’s inkless printing platform for new audiences.

To help technology startup ZINK establish a new inkless printing platform, Essential defined use-driven scenarios that captured the disruptive attributes of the technology in a tangible form. The strategy informed the development of multiple product architectures revealing the potential scalability of the technology, each embodied in applications for commercial, consumer, and ultra-portable product opportunities.

The use-driven product architectures were crafted to articulate compelling stories for key industry customers, partners, and the financial community.

These strategic tools were the first step in aligning the vision and promise of the new ZINK technology with realities of the marketplace. As a result, ZINK was able to secure valuable business partnerships and launch their first portable printer with a key industry partner.