Facebook Lead Ads: Maximize your lead generation campaign

Insights / 07.13.2016

Amy Carr / Executive Vice President

More and more, people expect to be able to access and interact with information about their interests, and in faster and easier ways. To keep up with this growing demand for simplicity and time-efficiency, Facebook offers lead ads that allow users to request info about a product or service from the business—and all with just two quick clicks (or taps!). 

How do Facebook lead ads work?

Lead ads look like standard Facebook link ads with a call-to-action button. However, when a user clicks the ad, instead of driving to an external page a lead form will pop up, pre-filled with information that they have shared with Facebook. You can choose which fields you want to include in your form, and can even add your own questions and a customizable disclaimer. The user will have the opportunity to edit their info if necessary, then all they have to do is click “submit” to send their form directly to your business. You are then able to respond to requests in an efficient manner, maintaining good customer service. 

Types of lead ads

Mobile and desktop lead ads:

Lead ads are now available on desktop as well as mobile, making it easy for businesses to connect with people on any device. Advertisers can use ads reporting to see what their audiences use most, and can then use the information to set the devices on which they want their lead ads delivered.
Carousel lead ads:
With a carousel lead ad, you can show up to five images and headlines that a user can cycle through at their own convenience. Utilize this ad type to provide additional details and benefits that don’t easily fit on a standard ad, thereby giving your user more incentive to submit the lead form. 

Context card lead ads:

A context card is an optional tile where you can provide additional signup information, and pops up after clicking on the lead ad but before the form. Context cards help businesses ensure that the leads they receive are high-quality, and further eases the user into the lead form by giving them more context around what exactly they’re signing up for. 

Video lead ads:

These lead ads include a call-to-action button within a video ad that will direct users to fill out contact forms.

By maximizing your lead generation campaign with Facebook lead ads, not only do you simplify the signup process for users, but you can retrieve and respond to the leads you collect efficiently and in real-time, further strengthening customer retention. And with the new features that lead ads continue to rollout, you can more effectively connect with the people who in turn want to connect with you. 

Insights,Paid Media

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