Adam Ruins Everything — Eyeglass Monopoly

Adam Ruins Everything is a half-hour informational comedy were host, Adam Conover, debunks popular myths. Each episode is divided into 3 segments with some common theme. In the Spring of 2018, James Tierney and I sat down to go through all three seasons of Adam Ruins Everything to pick out examples in each episode that could be used in an economics course. If you’re curious about the paper, you can read about it here.

Eyeglasses in the United States can cost hundreds of dollars and that’s probably because 80% of glasses are manufactured by one firm under different brand names. Because they produce both luxury and basic brands, they are able to raise prices well beyond a more competitive price. Luxottica even owns many of the sunglasses stores, which gives them buying power over inputs.

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