Wednesday, May 2, 2007

Creativity on Any Budget

The company I work for has been in business for 22+ years, yet we've never found a client with enough money to do what they want to do. Advertising is expensive. If they've got $200,000, they need $1 million. If they've got $1 million, they've got $5 million worth of needs, and so on. But these pictures here show that creativity is not a budget thing--it's a thinking thing.

Here are very creative outdoor executions on a tiny budget, a medium budget and a decent budget. The theme across all three is someone who saw things in a fresh way.

Tiny Budget: Brilliant Outdoor Medium Budget: Brilliant Outdoor
Decent Budget: Brilliant Outdoor