noun || yəNG ˈhefā

Anayka Pomare is the owner of a booming fashion wear label 'The Doyenne', social media influencer and journalist. 

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TA: What’s your current hustle?

AP: I'm currently a freelance editor. I promised myself I would freelance for 1 year in order to give my self time to develop my brand and reach personal goals. I think it's super important to have time to work on your character and your true desire in life. Apart from that I own a store, The Doyenne. 

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TA: Describe the difference between your 9-5 and your 5-grind? 

AP: Well, from 9-5 Such a drastic difference. 9-5 is more like what I call "I care but I really don't" and 5- grind is what I call "beast mode" where I'm consistently working on my brand, searching for inspiration, and working on myself — because self care is the most important thing to me. 

TA: Who gave you the most memorable career advice? 

AP: Tamron Hall. When I worked at NBC she said something to me that was so simple but so important. "Don't stop until you get what you deserve." I think sometimes as women we get our foot in the door and companies make us feel like we should be happy to be where we are, and that's absolutely false, you should never be happy or content with where you are unless you've reached the top of the mountain. 

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TA: Has what you’re doing now been a life-long interest?

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AP: Yes and no. I've been in-tuned with the world of journalism since elementary school where I gave the morning announcements then it trickled down to middle school where I entered the journalism program and became the lead anchor, and it just continued from there. It wasn't until high school when I got my hands on my first fashion bible, Vogue Magazine. It was then I realized I can combine fashion and journalism and really make this a career. As far as my store, never in a million years would I ever guess that I would have a store with my own designs. Never. I'm glad I did I though, I've learned so much about myself and what I love, it's beautiful. 

TA: Did you ever think you wouldn't make it to this point in your career? What kept you going?

AP: I feel like I haven't made a dent in my career, I'm happy to have come this far but I haven't made a splash yet, I'm working on it, but I'm not there yet. My family keeps me going, their so supportive and inspirational. I don't know what I would do without them, probably die of loneliness — we're all best friends and I wouldn't have it any other way. 

TA: If you could tell your younger self one thing about work ethic, what would it be?

AP: He doesn't matter, she doesn't matter, it doesn't matter, nobody cares, work harder. Stop dimming your light for other people, walk in your truth, and boss up. Excuses are for the incompetent and you're not that. Work until you can't feel.

TA: What has been your favorite “project,” so far?  

AP: I would have to say a photo-shoot I did for my store. It felt so good because it was all me. I was the photographer, stylist, creative director, light specialist, and everything in between. Having the ability to use all my talents for something I created felt liberating. It's just something about doing it yourself. 

TA: Who are your 3 “must-follows” on Instagram? 

AP: @saintrecords because she is such a stan for black girls and the advancement of our people and it just fills me with so much joy. She's also a huge style crush of mine, so there's that. @davidnyanzi he's a London based photographer that covers every fashion week across the globe, if I'm ever feeling a way I go to his instagram and just admire all the LEWKS. @jasoncampbellstudio so much inspiration on one Instagram. It's actually quite ridiculous. 

TA: How would your inner circle describe your hustle?

AP: Everlasting. I never stop, and I always have a new idea or venture. It's actually sick but I guess that's what's going to make me a billionaire. 

Closing statements...

AP: Thank you Telsha! I'm a stan for you and every other boss babe who decides to stand up for us and use their platform to inspire and empower. 

For more of Anayka follow her here.

*Images above feature clothing pieces and accessories from The Doyenne.