The Musings Of An Opinionated Sod [Help Me Grow!]

Why Linkedin’s Secret Sauce Will Leave A Totally Horrible Taste In Your Mouth …

I’ve written a lot about Linkedin in the past.

None of it, let’s face it, that complimentary.

Part of that is because of what some users view as professional and part of that is because they show a total lack of understanding of who their users are … but it also doesn’t help its become a place where bullshit head hunters blindly contact you about bullshit jobs.

Or worse, where they ask you for names of people they can then bombard with their bullshit jobs.

Continuing the theme of bullshit and Linkedin, have a look at this …


Seriously, what are they talking about?

Why are they going on about ‘secret sauce’?

Why are they trying to make it sound that the average schmuck can have the same power and influence over Linkedin as THE PEOPLE WHO OWN LINKEDIN?

And given no one actually knows what they’re talking about, why would anyone care how Linkedin uses Linkedin to market their secret sauce … let alone the fact that given no one knows what their secret sauce is, it must mean Linkedin is absolutely shit for marketing.

I swear to god this is nothing more than a bet some people had in Linkedin to see how many times they could put the word Linkedin into an ad. Because any other reason just doesn’t make the slightest bit of sense.

This is another perfect example of when companies try and act in a way that is totally inauthentic to them. Embrace your boringness Linkedin, because at least it will make me think you’re self aware, whereas now, I just think you’re a bloody idiot.