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Design Thinking is a mindset, not a workshop

Who hasn’t heard of Design Thinking? The term “Design Thinking” rose to prominence in the 2000’s when it was made popular by David M. Kelley and Tim Brown of IDEO. Since then, a lot has been written, discussed and debated on the topic. Best seller: Design Thinking Workshops. For beginners to [...]

Why companies need agencies: Multidisciplinarity

Innovation has many faces because it takes an incredible amount of skills and abilities to succeed. Rarely do you find all the skills you need within a company. Successful innovation is therefore often a patchwork - many consultants, designers and market researchers from different companies and agencies contribute to this. [...]