8 Tips to Create a Coach Bio

8 Tips to Create a Coach Bio

Talyaa Vardar, MA, FCPC, PCC
Talyaa Vardar, MA, FCPC, PCC
Executive Coach, Psychologist & Art Therapist

For a newly certified coach, writing a coach bio is essential for kicking off their coaching practice but it can be a difficult task if you don’t have much experience in the field. A good quality coach bio is like your first impression and a part of your professional identity. It is very important to put in extra effort in your coach bio to make sure its top-notch and defines you and your services as a coach.

A finely defined coach bio is a strong form of marketing where you present your coaching style and approach. The following 8 tips to make your coach bio stand out will help you develop just the right one based on your target market and audience.

Use Impactful Vocabulary: Make sure your coach bio is “searchable” on search engines. Keep in mind to include key words which will help your coach bio show up on the search results when somebody looks for a coach on Google, Yahoo and other search engines. People usually search for coaches around their locations and towns so make sure to include it in your coach bio such as “Business Coach, Jane Doe, Mount Vernon, NY”. People also tend to search for coaches and not always coaching companies so make sure to create your coach bio under your personal name and with variations of your location so when someone searches our name it can come up.

Give Important Details: Coach bio is not only about your credentials; Most potential clients want to know if you have the experience and knowledge to help them. For a short bio, be direct and give important details about what you do best. For e.g. “I can help you improve your lifestyle”. For extra details you can use another space or a second detailed bio.

Write for Target Audience: It is not easy to satisfy everyone. Write your coach bio keeping your target audience in mind. Best idea is to select few of the existing clients and ask them what they were looking for to get an idea why exactly did they choose you. Get help and ideas from client’s feedback to create a unique coach bio.

Share Essential Information: Once your bio is found by your potential clients, make yourself as easily accessible as possible to them. Always add website and contact information. Join all coach directories and databases highlighting your contact details. You can rent a post office box number in lieu of your physical address. The bio should have your business phone number, city and email address as well. Creating multiple contact channels allow your clients to reach you conveniently.

Create a Trusting Bond: Sometimes one bio is not enough, you can create multiple bios and upload them on different websites and databases to help your potential clients find you. Make sure to add your most important details and credentials uniformly to all bios. Add reputable memberships, institutions or schools if you think they create a difference. Include all the information a possible client would need to know about you. Sharing credible information forms a trust between your potential client and you.

Be Visually Appealing: To attract more attention to your bio, you can add visuals such as a photograph of yourself. You can also use your logo however people feel more connected to the picture of the coach rather than the business logo. The picture of you must be a headshot of you looking professional and friendly.

Use Reviews and Testimonials: Not everyone likes to talk and boast about themselves. Let others do the talking for you. If you have space it is very useful to include testimonials and reviews from satisfied clients. Even if it’s a short bio try to add a short statement from your client.

Include “Call to Action”: This is one of the very important steps. People searching for a coach may sometimes feel lost. It is a good idea to direct them to a specific action. Depends on where your coach bio is featured it can have a button to your website or a contact form. It can also be an invitation such as “email me to get started with your first discovery session

If you want to get certified as an ICF ACC Professional coach, or need help in setting up your coaching practice get in touch with us by emailing us at info@flowcoachinginstitute.com