Client: SmileDirectClub
Project: 0:15 spots

Notes: This campaign was centered around the idea that ‘Braces Suck’ and how some of life’s embarrassing moments surrounding braces could be avoided if you were to use SmileDirectClub’s invisible aligners instead. Teaming up with our copywriter, we come up with the campaign idea, concepts, storyboards, casting, and visual aesthetics of the shoot. Our main focus was to create exaggerated awkward moments that would intentionally pull on the emotions of the viewer as a way to connect and relate to. These spots ran nationally across multiple platforms.