Does Your LinkedIn Strategy include a System that ensures you GIVE and GET Endorsements and Recommendations?

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LinkedInLinkedIn Endorsements and Recommendations are a great way to Build Authority and Relationships! They are an essential ingredient in the sales process is building credibility, and there is no better way to do that than having people endorse or recommend you. People will believe far more about what others say about you, than what you say about yourself.

What’s the difference between a LinkedIn Endorsement and a LinkedIn Recommendation?

A LinkedIn Skill Endorsement is a one-click way for your connections to endorse the skills listed on your profile. There is not an automatic way to request an endorsement and only skills already listed can be endorsed. A written recommendation isn’t included with this feature.  Here are my endorsements to give you an idea…


A LinkedIn Recommendation is a written statement of endorsement from a connection. You can request recommendations from your connections, as well as proactively recommend your connections. Here are my LinkedIn Recommendations to give you an idea…


Although there are many ways to encourage people to endorse or recommend you on LinkedIn the very best way is the direct route. Ask!  In fact, no matter how you choose to go after endorsements and recommendations, it should be part of the sales process so you are getting a consistent stream of them.


  1. Before asking, be sure to add the skills that are most relevant to you and remove skills that have no impact.
  2. Endorse others, and the power of reciprocity kicks in
  3. Attract people to your LinkedIn profile
  4. Call to Action in your summary
  5. Offer an incentive
  6. Update your LinkedIn status often
  7. Thank people who do

Have a question about LinkedIn Endorsements and Recommendations that’s not answered above?