The O initiative is about changing the way we drink tap water in public spaces and offering an attractive alternative to wasteful bottled water.

Rather than expecting local governments to provide public drinking fountains, we initiate a partnership between the 3P's; the people, the public, and private sectors. When we collaborate and co-create we can tackle plastic pollution in our oceans, in particular the waste of disposable, plastic water bottles.



Behind the scenes at the O initiative, we get companies and councils to partner with us to fund, install, and maintain O fountains. Then we hand the O fountain over to you, the people, to take ownership of the blank canvas and transform it into a unique piece of local art. 

When we replicate this over and over again we will turn the O initiative into a global movement; reducing plastic waste from bottled water and creating the largest open air gallery in the world.