The Most Common Practices Of Super-Achievers

Tanya Prive Tanya Prive Contributor

2-Good Storytelling

10. Good Storytelling

Stories have the ability to transport people to your world, so they’re more likely to invest in you and your brand. Instead of million-dollar ads, CEO Tony Hsieh wanted each customer interaction to sell the brand. With positive word of mouth, every customer was telling the story of the company.