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How an SMS gateway integration could reduce your SaaS churn!

If you own a SaaS business, you know that one of your biggest (if not the biggest) enemy is churn rate. If churn is not managed properly, it could result in lost revenue (or worse, the business experiencing negative revenue growth).

Image from Churn Rate 101.

Image from Churn Rate 101.

Since SaaS encompasses so many different types of businesses, the target market is phenomenally huge and diverse. For Software as a Service companies that target non-techy peeps, throwing an SMS Gateway into the mix would stir the ‘non frequent’ email and internet users to life, in a multi-pronged approach.

Firstly, registered users would tick a box for ‘SMS Alerts’, which could remind them of particulars. For example, in the construction industry, the difference between winning a $5M job or not, could be hours, so the immediacy of SMS has a perfect fit.

The second SMS Gateway approach, for those non frequent users could be a reminder to come back to the site. If a user has not been active for 1 month (usually the end of the free trial period), they would get a reminder to log back in, maybe including some promotional code or perk as an incentive.

To learn more about how you could integrate with our SMS Gateway and reduce your churn rate, check our Developer section.

Read our Use Case and see how SMS Central helped Xero an online accounting software.

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