Why Do All New Music Videos Look Like a Unicorn Threw Up on Them?

Pink continues to be the color of 2016. Yesterday, Ariana Grande put out the music video for her single “Into You,” which has one notable thing in common with other big music videos of the year, including Rihanna’s “Work,” Bieber’s “What Do You Mean?” and her own “Dangerous Woman”: It looks like a unicorn threw up on it.

Rihanna in “Work”
Justin Bieber in “What Do You Mean?”
Ariana Grande in “Dangerous Woman”
Ariana Grande in “Into You”

Our hypothesis? Drake bought out all the other colors, and he refuses to share.

Why Are All Music Videos So Pink Right Now?