Arnold Clark

Branch redesign

The Arnold Clark rebrand was a monumental task. With so many departments and divisions, collating and cataloguing all the decades of internal and customer-facing printed material, signage and online resources was the first stage of this exercise. As part of the brand strategy, the in-house marketing team looked closely at the brand architecture and the company’s tone of voice to so that we could create a more streamlined and cohesive brand. I created a modular exterior design for the branches, starting with their Leeds Motorstore, which was chosen and then rolled out to all of the company’s new sites and many of their existing ones.

Arnold Clark