Uber Jumps into Trucking, Launches Uber Freight

“Uber brings the tech capability and depth of resources and talent that nobody in the space can match,” Uber Freight Director Bill Driegert told Trucks.com. The company also brings an established brand name and potent technology to the freight business. “Uber’s disruptive impact has been almost entirely in its easy connection of underutilized assets with demand. That’s the start and finish of why it has swept across the transportation landscape,” said Michael Ramsey, an analyst at Gartner Inc. “An Uber for hauling stuff is sensible and really builds on what trucking companies have tried to do in their own ecosystem to ensure that trucks are full as often as possible.”