BEGIN:VCALENDAR PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN VERSION:2.0 METHOD:PUBLISH BEGIN:VEVENT DTSTART;TZID=Europe/London:20190318T103000 DTEND;TZID=Europe/London:20190318T111000 LOCATION:Ad Shapers Stage 4 TRANSP:OPAQUE SEQUENCE:0 SUMMARY:The Evolution of the CMO Role DESCRIPTION:The coveted title of CMO has taken on new meanings for different organisations. While some remain focused on effective customer segmentation and demonstrating growth, others shift towards organisation innovation or being the voice of the customer within their organization. How will the role evolve in the next year and what skills will be prioritised? PRIORITY:1 CLASS:PUBLIC BEGIN:VALARM TRIGGER:-PT10080M ACTION:DISPLAY DESCRIPTION:Reminder END:VALARM END:VEVENT END:VCALENDAR