Website-mobile-experiential-social for Heyday Skincare. What increases the chances that a campaign will disrupt and engage? What messages gain social media traction? Quickly being able to grab the moment helps. So does intelligent, irreverent humor. When we discovered that Heyday locations put out sidewalk easels announcing weekly specials to NYC foot traffic—we wanted to take advantage of the social media engagement opportunity.

Heyday_web_social_ portfolio  composition_v3.jpg