What Analytics Aren’t

Analytics aren't a cure-all.  They don't solve your problems for you.  There isn't an instruction manual on how to properly use data.  Stop.  End of sentence. While you let that sink in, let's tangent into a fun piece of trivia.  There was a TV show in the early '80's called 'The Greatest American Hero', and its premise was about the lack of an instruction manual.  The main character gets a super power suit from aliens, but he loses the instructions.  Hijinks ensue as he tries to figure out his powers on the fly.  Anyway, the protagonist was a teacher named Ralph Hinckley.  Unfortunately for the show runners, halfway through the first season, John Hinckley Jr. tried to assassinate Ronald Reagan, so they immediately changed the TV character's name to Ralph Hanley.…
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