This Alcohol-Free Rosé Lets You Celebrate Rosé Season Without The Hangover

It's got half the calories of a regular bottle, too!


In case you haven't heard, it's rosé season—the stretch of three or four months every year where you're justified to have a glass of pink wine in hand pretty much always. It's a treat and a half, to be honest. It's also the recipe for a wicked hangover. Womp womp.

There are ways around this, of course. Last year, Welch's launched Sparkling Rosé—which is really just pink grape juice with some bubbles. You could also use massive amounts of imagination to pretend Ocean Sprays' pretty pink cranberry juice is actually rosy wine, but, like, meh. Alas, there's one more option, and it might be the best one.

Enter: Fre. The brand is part of the Sutter Home Family Vineyards (you might know Sutter Home for their mini bottles which litter literally every hotel mini fridge) and touts itself as alcohol-removed wine. It's based out of St. Helena, CA (a small town located in the Napa Valley, just north of Napa proper). But more on that alcohol-removed thing. Fre uses a spinning cone column that helps to remove the wine's aromas and flavors at a low temperature, then remove the alcohol at a higher temperature. Once that process is complete, the aromas and flavors are reintroduced.


You following? It smells like wine and tastes like wine...but has almost zero alcohol content. The finished products has less than 0.5% abv—and as an added perk, it has half the calories of a normal bottle. Fre's rosé has a light pink hue with notes of strawberry and citrus. It's crisp and fruity, with ripe berry accents, and it's recommended to be paired with grilled fish or a summer salad.

And when rosé season eventually ends, no need to be heartbroken. Fre makes about a bazillion other alcohol-removed wines: sparkling brut, moscato, chardonnay, rosé, white zinfandel, red blend, merlot, and carbernet sauvignon.

Go crazy...hangover-free 😈.

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