Leine Linde without &-sign

From March 31, 2019, the brand name Leine Linde will be written without the &-sign. The change is made as part of our striving for consistency in the way the name is written and pronounced in all languages.

Leine Linde, founded in 1967 in Stockholm, Sweden, is a leading manufacturer of robust encoders, sensors, and system electronics for industrial applications. The company name is based on the names of the two founders, Per-Olof Leine and Henrik Linde. The products are primarily used for positioning or velocity feedback and they are sold all over the world through local offices and representatives. In 1979, the company moved to Strängnäs, Sweden, and while growing steadily from its core over the years, it has made only very small changes to the name, brand and logo.

Shorter is simpler

The &-sign was used in the written form “Leine & Linde” since the start of the company, but the logotype went through a small modernization into its current form in 2007, where the “&” was removed. In spoken communication, the company name has been pronounced differently in different parts of the world: Leine and Linde, Leine und Linde, Leine y Linde, Leine e Linde, Leine och Linde, besides Leine Linde and 莱纳林德  [Lái nà lín dé]. The official way to say and write the brand name is now Leine Linde [leɪ-ne lɪn-de]. Shorter is simpler and easier to keep consistent.

The only exception to the rule is in formal documents where the company’s full company name is required: here Leine & Linde AB is still the correct form to use. But for the brand name, from now on, it is always Leine Linde!