


Results may vary from client to client.

  • Facebook - Black Circle
  • Instagram - Black Circle
  • LinkedIn - Black Circle

The one thing the diet industry is not telling you

August 26, 2019


The diet industry is worth $72billion.


That number blown my mind. Seriously?! $72billion?

That's a lot of money for something that does not work.


Before you start thinking that I'm wrong, let's think about that for a moment.


If diets work, the diet industry wouldn't be worth $72billion.



Everyone would do one diet, and that's it. 

It worked, they lost weight, so no need for more diets after that. 

But we know that is not the reality.


During my weight loss journey that lasted for 13 years, I tried countless different types of diets. 

So I know, diets don't work. 


And yet, the diet industry keeps growing and making more money.


I could spend a lot of time here talking about what the diet industry is doing and saying and there is a lot on google to read about what they are not telling us as well.


But here I want to share my personal view of one thing I think the diet industry, and even weight loss, health and wellbeing industries are not telling you.


This is my own thoughts about what I have experienced and seeing on social media about weight loss. 


What do you think the diet industry is not telling you?


Answer: Integrity


They don't teach you how to build a trustworthy relationship with yourself so you can actually follow a (diet) plan.


That kind of relationship that you do what you say you are going to do.


This is what a diet is. There is a food plan, you follow the plan, you get results.


The problem is not the plan. The problem is following the plan, so you can get the results of weight loss.


And the reason you don't follow the plan is because you don't do what you say you're going to do, so there is no integrity.


How many Sundays have you told yourself you would start a diet or eat healthy from Monday? And how long did that last?


How many times have you told yourself you would eat only one square of the chocolate bar, but you ended up eating the whole bar?


Simple things like that damages the most important relationship in your life.  


Now, there is no reason to feel bad or beat yourself up for it.

This is actually the opposite of what I am trying to say here.


We need to rebuild the integrity with ourselves.

And feeling bad about it won't help.


Let's look at this with compassion and curiosity.


Not doing what we say we're going to do became the new "normal", so we don't really identify that as a problem or something that might holding us back.


Bringing this topic to awareness is the first step if you want to change.


So, building the self-integrity is the main, if not the most important work we need to do to lose weight and keep it off for good.


So how do we do that? How can we build integrity?


Do what you say you are going to do!


Simple as that.


Create a plan:


Write down what you're going to eat 24h in advance.

You're going to eat exactly what's in this plan. Not more, not less.


End of the day, you're going to evaluate and create the plan for the next day... 24h in advance.


This plan has to be realistic. Don't create a plan you know you're not going to follow through.


Do that everyday to build the integrity with yourself and get the results you want.


Trust me, it really works.


If you resonate with this post, send me a message. 

Let's keep this conversation flowing.

Email me



Please reload

Recent Posts

November 11, 2019

November 4, 2019

Please reload


Please reload