TCEB roadshows in India leverages potential in secondary MiCE cities

Thailand MICE Roadshow 2019 in India 42 MBN (002)Thailand Convention & Exhibition Bureau (TCEB) aims to tap into secondary MiCE cities in India through its MiCE roadshows, eyeing to attract more than 13,000 visitors into Thailand to boost meetings and incentives market by which can generate over 1,000 MB of revenue. Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention & Exhibition Bureau (Public Organisation) or TCEB, disclosed that TCEB has been thinking highly of MiCE markets in India, which is considered the second largest in terms of number of MiCE travellers after China. As a market with high potentiality in terms of population and economic growth, TCEB recognised the cities and thus joined forces with Thai entrepreneurs to hold roadshows to promote meetings and incentives in secondary cities of India. During March to April, two roadshows were held. The first show was held in Hyderabad and Jayapura, as these two were big cities with the readiness of MiCE travel agents. Also, these two cities are distinct with high potentiality and tendency to encourage working people to have their meetings and incentives events in Thailand.

The second roadshow was held in Kolkata and Lucknow, which are secondary cities with a small number of MiCE travellers. Interestingly, there are a good number of travel agents with high potentiality to develop as MiCE travel agents in the future. TCEB realises that the preparation of networking with agents at the early stage in secondary cities will help to form long-term business relationship, which is a key factor in dealing with the Indians.

Overall, the two roadshows were soundly responded. It is expected that the events will bring a total of 63 meetings and incentives events from India into Thailand.