

27 September 2016


The need for effective E-commerce Platforms

The need for effective E-commerce Platforms

Ecommerce platforms provide a technological solution for building online stores just as shopping malls offer space and facilities for brick and mortar stores. There are many ecommerce platforms that are currently present for a company looking to establish an online presence. The current options include platforms such as the latest Magento 2 which is based on PHP web programming language.

Here, we discuss the need for having effective ecommerce platforms such as Magento 2.

Managing Inventory

All stores whether physical or online, need to manage their inventory. This inventory needs to be dynamic and automatically updated when sales proceed. Software solutions such as Magento 2 provide efficient tools that are able to manage inventory in the most perfect manner.

The automatic inventory management options available in various ecommerce platforms allow business owners to never worry about running out of various items as the system can automatically generate important alerts and allow the managers to ensure that items are entered into the inventory. The management tools also allow online companies to ensure that they assess the habits of their customers and keep the required level of inventories of various items by applying lean management principles.


Merchandising refers to the promotion of products. Magento 2 has many extensions and tools that help businesses to merchandise their products and services. Merchandising is essential for all types of stores. You cannot sell products if you are not able to make them desirable to the prospective clients.

Ecommerce platforms start by having suitable ways to display the product on the website. There are many beautiful displays that are available with top web platforms. The beauty of these platforms attracts visitors to look more into the products that are on display. Merchandising is also about promoting the products heavily using different content based tools.

Good platforms have various extensions and marketing tools that can be used to ensure that engaging content is prepared and posted properly for advertising a particular product. Good merchandising is often based on the individual using these tools, but it is also essential to use the right tools in order to beat the competition.

Easy Searching

All online stores must have a powerful feature for internal searching. Most online stores create a custom internal searching program that allows search using a variety of key fields. You can search by the type of products or simply use their names. You can also search by brand names. All of these options are available when you design your store using the Magento 2 platform.


Personalisation is the key in the world of modern online stores. All businesses need to ensure that they use ecommerce platforms that are able to show personalised web pages to the website visitors. This personalisation can be based on cookies, client accounts or simply based on location and previous buying details.

Magento 2 is among the best ecommerce platforms which is able to provide all these needs. It can be used by a variety of businesses to ensure that they have the best online stores that are able to attract possible customers to the business.


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