How to Make a Viral Marketing Video Clip

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Updated: June 3, 2018

One of the biggest business promotions strategies around right now is the viral marketing video clip. With the emergence of largely free social networking tools, a huge audience for online video, and lower-priced digital camera equipment, all kinds of entrepreneurs and marketers are jumping on the viral video bandwagon. Making one of these catchy videos includes some key steps that beginners might want to contemplate in order to make a viral marketing video clip that's bound to draw viewers and boost a business or product.


  1. 1
    Create a game plan. Pre-camera planning is often the most crucial process for getting the viral video strategy right. Some basic brainstorming can do wonders for an ad process that relies on impulsive elements like viral video.
  2. 2
    Look at who the audience is. Who is your ad targeting and why? Solving both of these questions, not just one, will get viral marketers closer to success.
    • Come up with key viral concepts. For some, this might seem like magic, but working up a viral marketing message doesn't have to be rocket science. Start with a few basic categories, the "cute," the "hilarious," the "shocking," and so forth, and you'll find that penciling in viral video ideas might be easier than you expected, and fun, too.
  3. 3
    Collect the cast. One of the main elements of a viral video that includes more than one person is the cast. There's also a need for a crew, unless the single video subject can also manipulate the camera.
  4. 4
    Shoot the video. Pros suggest keeping it simple, and getting right into shooting, rather than weighing the whole thing down with precise expectations. Do the hard work of shooting the video, and the general edit, and you'll have your viral video product ready to go.
    • Keep costs low. Most viral video is not a huge investment, and there's no need to pad the expense account any more than necessary. Rely on concepts to sell your ideas rather than video quality.
  5. 5
    Distribute the viral video. Here's where it's critical to think about how the video is going to get into the hands of viewers. There are different ways to go for this process, so think through the idea of distribution carefully.
    • Get access to popular programs. Venues like YouTube and Facebook may be free, but anyone who wants to post on them must still work out a profile and basic user record. Figure this time into your project.

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      • Build in "sequence possibilities." Since many viral video projects go on to generate their own popularity, it doesn't hurt to allow for the prospect of a sequel. When you are planning the viral video, leave the door open for continuation down the road.

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