This article will give you an insight into what AdWords is and give you the basic understanding of how it works. This article is written for a beginner, and only covers the basics with the purpose to explain the fundamentals AdWords is an clever always-on tool in every successful online marketing strategy to push sales, leads and targeted traffic to your website, offering full transparency in terms of the budget you invest. On top of that it will give you some really valuable insights for your SEO and content work.