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Business in Germany

Why do business in Germany?  

When considering expanding operations to Europe, many American companies are initially drawn to Great Britain or Ireland, primarily perhaps because of the presumed lack of a language barrier (despite the fact that almost all educated Germans speak fluent English). There are, however, many reasons to consider Germany instead. With a population of over 80 million Germany is by far the largest country and the largest economy in the European Union (EU). With a population of over 500 million the EU is one of the largest single markets in the world and the one with the best educated population and the most stable political and economic environment. Germany has the fourth largest gross national product in the world after the USA, Japan and China and with an export volume of 1.1 billion US$ in 2009 ranks just after China (1.2 billion US$) and far ahead of any other country. Second to none in the quality of its infrastructure (transport/communications) it is one of the most attractive targets for foreign investors and ranks as one of the world's most competitive economies. In terms of patent registrations it is the leading European innovator. With some 6,200 of almost 52,000 patent registrations worldwide, Germany, together with Japan and the USA, is one of the most innovative countries in the world.

Germany recovered quickly from the downturn of 2008 and is now poised for sustained, long-term growth. The strains of reunification in 1990 have now been largely overcome. With its vibrant economy, outstanding educational opportunities, low crime rate and generous social policies Germany is a beacon for the new democracies of Eastern Europe. Beginning in May of 2011 a huge influx of skilled workers from the EU countries to the East will fuel growth for many years to come. There has never been a better time to invest in Germany.

Why turn to PersonaTEC to support your business development in Germany?

PersonaTEC has 32+ years of experience in successfully developing sustainable streams of revenue in the German market. It has a proven track record setting up and advising companies, helping them to design and implement optimal business processes for successful operations. Unlike other business development consultancies which tend generally to be limited to sales and marketing support, PersonaTEC has deep expertise in the areas of business intelligence and business process design. Successful business development is all about information - having the right information at the right time in order to take advantage of emerging business opportunities. In the era of "big data" and global connectivity business development requires comprehensive information management skills.

Educated at elite American and German universities PersonTEC's consultants are in an excellent position to provide our clients with such business development solutions. With their international experience and extensive network of contacts with government agencies, industrial and professional associations, research institutes and universities, banks and venture capital firms our consultants can quickly identify and access the information you need and help you use that information to design and implement your business strategies in an optimal fashion.

PersonaTEC's range of services

PersonaTEC's consultants will first work with the people of your company to identify an optimal mix of services depending on your specific needs. These can include but are not limited to the following:

1.  Analysis of those sections of the European market that are relevant for your business and identification of your major competitors.
2.  Development of a comprehensive business development strategy based on your available resources and your comparative      advantages with specific goals and targets. As part of this effort, analysis of your current business processes and the     development of systems to extend these processes to handle international operations.
3.  Sales and marketing support including development of German language sales materials (brochures, websites, etc.), lead      generation, representation at trade fairs, PR and marketing campaigns.
4.  Establishment of a business presence in Germany including:
      a. Choosing an optimal location based on such factors as logistics, availability of natural and human resources, availability of
          subsidies, etc.
      b. Setting up an office
      c. Registering a company
      d. Selection and hiring of permanent and/or interim personnel
      e. Dealing with regulatory issues
      f. Networking, as needed, with other service providers such as financial institutions, venture capital providers, tax and legal
         consultants, IT and communication services and insurance providers

After the successful establishment of your company in Germany PersonaTEC's consultants remain available to help you as needed to improve and expand your operations.

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