lululemon flatiron, nyc

Art Direction and Design

Lululemon Flatiron created a flagship location that is over 16,000 sq-ft. This is lululemon's largest store featuring a community concierge station, a dedicated, transformational community space called Hub Seventeen, and lightbox photography showcasing the store's local ambassadors.

Together with a team of graphic designers and store designers, I was responsible for creating a cohesive store concept and visual language that translated seamlessly into the overall intention of the store as well as the larger environment on 5th Avenue.

Media feature: Business Insider, NY Racked, Washington Post