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A regional magazine is the authentic and authoritative voice defining its region, both for residents and visitors. It’s not just a travel guide, not just a shopping or dining guide, not just regional news, but the most trustworthy, respected authority on the region’s best qualities and values, its history, culture, scenery, and people.

IRMA’s mission is to strengthen the regional magazine publishing industry by fostering the free flow of information and experience between a diverse group of non-competitive publishers. Through this limitless sharing of ideas and experience, IRMA helps the regional genre of magazines maintain relevance and viability in their respective markets.