Until now, content marketing mostly remained the realm of the marketer. But with a whopping 88% of B2B companies using content marketing to supplement their sales efforts, it can no longer be a priority just for marketers. To be most effective, sales teams should use content marketing — especially since the main goal of content marketing is lead generation.

According to the following infographic by Salesforce, salespeople can use content to personalize their approach, highlighting their roles as brand ambassadors, and meet prospects at certain points of the buying process. What happens when they do this well? 78% of them outperform their peers. Check out the rest of the stats below:

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Why sales teams should use content marketing

Via Salesforce


Do you agree sales teams need to be more involved in content marketing? How do you involve sales? Please leave your comments and strategies below. We’d love to hear from you!