﻿ Sub-brand-Multi-brand Strategy



Brand, which reflects the comprehensive power of an enterprise, is the vitality for the enterprise development.

Brand reflects the comprehensive strength of a company and serves as the key for company development. Dali Group began to implement the multi-brand strategy since 2002 and positioned each brand in different industries, creating a distinct personality for each brand so as to meet different consumer's demand. Every brand the Group launched has been successful in their respective market. 

Bread, cakes and pastries brand "Daliyuan", chips, fries and others brand "Copico", biscuit brand "Haochidian", herbal tea brand "Heqizheng", energy drinks brand "Hi-Tiger"……The successful implementation of multi-brand strategy has enhanced the development of the group and this strategy has already become the core asset of Dali Group.