Design by Bird


Diana Marcela

Fybr: Genuine Woman’s Sportwear

Diving head first into the health and fitness industry isn’t for the faint hearted. It’s a crowded market with many players, and requires new-comers to be memorable, legitimate and have a genuine point of difference in their visual impact. Design by Bird was commissioned by marketing agency Atomic Media to create an identity and e-commerce platform that would exude the same strength and confidence Fybr seeks to instil within their customers.

Yet to be launched, here is a sneak peak of the final brand identity, an outcome that we believe appeals to the motivated and unwavering woman that will ultimately form a relationship with the brand.


The importance of intuition in the design process

Design by Bird
Design by Bird