“Dear Subaru” Advertising Campaign





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6 thoughts on ““Dear Subaru” Advertising Campaign”

  1. Robert, you’re living life to the fullest, and it’s appropriate for Carmichael Lynch to spotlight your story. Since purchasing my own Subaru, an’04 Baja Turbo, I’ve been introduced to a group of people as diverse, fascinating and high-adventure as their cars.

    My own Subaru has been my platform for thunderstorm research as I gather data on severe weather; as a lifelong aviator and volunteer Skywarn Advanced spotter for the National Weather Service, my Baja lets me safely maneuver for observation, and escape extreme events like hail and flying debris. I get my photos, compare against radar, and have been able to build a database that helps me train pilots on weather avoidance. (Radar sees much but misses more, but a well trained aviator knows how to read into the radar, satellite images to avoid trouble.) Since I like my car too much to let it get damaged, its all wheel drive can’t let me down, and it never has, on road, or off.

    Along the way, I meet a lot of Subaru owners who share their stories, and their experiences echo yours. A common thread at the coffee counter at my local dealership is that many are pilots, aerospace engineers, aircraft owners, technicians, mechanics or from other demanding professions where engineering quality is expected.

    One USAF friend actually survived taking flight off a California mountain road to avoid a head on collision with a gravel truck. It takes a lot of confidence to pull that one off-and trust in whatever machine you’re ‘flying’. Other pilots and police, fire, EMS professionals, scientists, refuse to drive anything else, and they often have a harrowing story with a happy ending.
    Folks like that lead me to my first Subaru, and stories like yours have made me an owner for life-literally.

    Robert, you’ve really started something here, but your brush with fate is one for the ages. I’m just glad we’re all around to tell the tales.

    May all your adventures lead to more…


  2. Thanks for your comment, Roland! Sounds like you have a very interesting profession. As you indicate, there is a deeper story here that profiles the individuals behind the cars.

    That’s interesting about your friend and the gravel truck as well. I actually had a similar experience with my Subaru Outback that I owned before this one. I was driving in the Ruby Mountains when a crazed driver who didn’t see me forced me off the road. I was able to maintain control down a steep embankment filled with gravel and sagebrush. It was a close call.

    We naturally gravitate towards the brands that we see as most closely aligned with our personalities and pursuits.

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