1973 Capri: Imported For Lincoln-Mercury

While Ford of England first marketed a Capri model in the early ’60s, the Consul Classic Capri, the first one offered in the United States appeared in 1970 and was sold by Lincoln-Mercury dealers. Often called a ‘Mercury Capri’, it really wasn’t. It was just the Capri, as borne out in all advertising and brochures. Sporty, affordable little imported coupes were hitting their stride in the early ’70s, and Ford wanted in on it.

By the time the Capri came to the US market, insurance premiums were beginning to have an effect on sales of cars like the Mustang, Javelin, Barracuda and others. In short order, your choices for coupes were down to two basic types: a big, landau roofed cruiser like the Monte Carlo or Grand Prix, or a small, sporty coupe such as the Capri, Opel Manta or Toyota Celica.

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1954 Lincoln Capri Coupe: Road Race Car

This morning, let’s talk about the 1952-55 Lincolns. They replaced the first all-new postwar 1949-51 Lincolns, and while were much more modern looking and finally came in that hot new bodystyle, the two-door hardtop, they also were a little less distinct that Lincolns of the not-so-distant past.

Of course, most gearheads today remember these primarily as the “Road Racing Lincolns” due to their achievements in the Carrera Panamericanas of the early to mid-’50s, but there was more to them than just that. Despite their power and handling prowess, they were, for most well-heeled buyers, good-looking, plush, modern luxury cars. There was no more Continental, no more long-wheelbase limousines. And for many, Lincoln seemed to be chasing Olds and Buick instead of Cadillac. But there’s no denying their clean good looks.

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