#038: The Secret to Storytelling that Sells with Dallin Nead

By | 2019-02-17T04:39:53+00:00 February 21st, 2019|Content Marketing, Marketing Trends|

What is it about stories that we can't help but wait to hear the ending? It's the reason the Voice, or America's Got Talent or any reality show that used B-roll to tell a contestant's back story has me sobbing on my couch. Stories matter. So why do we try so hard to market ourselves, and leave the story out? On today’s episode, I chat with guest expert Dallin Nead, a content marketing expert who helps entrepreneurs around in the world in all markets tell their story through video to humanize a brand. Here’s a little

#027: How to Get Free Leads For Your Biz

By | 2018-11-16T03:07:05+00:00 November 16th, 2018|Content Marketing, How To..., Marketing Trends|

We can talk marketing until we're blue in the face.... but what does it REALLY mean for your business? Honestly, it means how do you consistently get found by ideal clients who will pay you money which will change your family's life. So how DO you get free leads for your business?  INBOUND MARKETING Industry jargon for having leads find you OR raise their hand for what you offer For those of us who are still *slightly* terrified of coming across pushy, it's a passive form of marketing where you put something out into the world

#018: Content Creation for Dummies: How to Create Content that’s Actually Helpful Without Freaking Out About It

By | 2018-09-13T04:32:06+00:00 September 13th, 2018|Content Marketing, On-Air Marketing Strategy|

How do you create a content strategy if you're an entrepreneur doing it all? Even better: one that actually works! Today's guest on the podcast is Erin Olilla (pronounced O-Lillah), a content strategist and creator who works with anyone from big brands to solopreneurs needing a plan. We did a flip episode because instead of having my guests on for me to strategize with, Erin came on and was my coach to help me with some content struggles I have in my own business. Perhaps you can relate.  She specializes in how to make content work for

#013: How to Execute a Content Marketing Plan Well

By | 2018-08-03T11:57:35+00:00 August 9th, 2018|Content Marketing, How To...|

Content Marketing. Either you already have a plan in place, you're actively avoiding it, or you have no idea where to begin. If you've been online for any length of time, you'll know that content marketing is the currency of digital marketing and what makes the Internet go round. It's why there are 300 million + blogs active in the world and why SEO (another topic for another day) is so important. But there are a few problems with content marketing: >> It's too easy to get caught up in the creation and forget to