Tag: race director

Getting the trail out of your head


/ November 15, 2018

How not to suffer pre-registration woes

With a little practice and some discipline, you can use these 10 methods to improve your next events pre-registration numbers.

/ November 20, 2017

How to sell out your race

To successfully sell out your event, you need to find out where your customers are first before you can convince them to come to your race.

/ August 1, 2017

Why do race promoters fail?


/ March 24, 2017

Stop racing in your own events

This is a quick rant about those race promoters, organizers, and directors that think they can build a race AND race in that same event. You can’t! Why not? I built it. Can’t I race it too? NO! And I’ll tell you why. Reason #1 — Who is in charge of your race? If you’re...

/ July 15, 2016

Be a Race Promoter, not a race director

All race promoters are race directors, but not all race directors are race promoters. Why is that? Because as the race promoter, you are the founder of your racing company, the overall creative strategist of each race, and responsible for the leadership and future direction of your business. And what is YOUR business? Why, it’s...

/ May 24, 2016