Selling Definition: What Is Selling?


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Selling Definition:


Refining the Definition of Selling






How Do You Sell Something?



From Selling Definition to the Art of Selling: What Makes a Successful Salesperson?


    Types of Selling Definitions

    If you're interested in improving your sales skills, you'll find that there are supposedly many kinds of selling that you should use or should avoid. Here are some of the most common approaches:

    1) Aggressive Selling a.k.a. high-pressure sales: The bottom line in this type of selling is that if the prospect walks, the sale is lost. The style is hard driving; this is the salesperson who won't take "no" for an answer.

    2) Transactional Selling: This approach focuses on making quick sales; there is no attempt to form a long-term relationship with the customer. While transactional selling tends to be looked down on today, it does have its place. Looking at it from the customer's point of view, sometimes a simple transaction is all the customer wants.

    3) Consultative Selling a.k.a. relationship selling: Consultative selling depends on developing a long-term relationship with the customer. The salesperson's goal is to get to know the customer's needs and wants so he or she can do the best job of giving the customer what they want.

    4) Collaborative Selling: Collaborative selling takes relationship selling one step further; this sales approach depends on a partnership mentality between buyer and seller. Learn more about the difference between consultative and collaborative selling.

    In truth, the type of selling approach you should use depends on your personality, your industry and your customer. As a salesperson, you will be more comfortable with some styles of selling rather than others, and probably more successful with that type of sales as a result. And while there is a kernel of truth in the axiom that a good salesperson can sell anything, particular approaches have become synonymous with particular industries. Used car salespeople, for example, are infamous for using aggressive selling techniques.

    The best selling approach though, is the one that results in a sale which is why the best salespeople are able to successfully use different types of selling depending on who their customer is.

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