The Care and Feeding of Content Strategists (or Finding Your Inner Content Strategist)

Vashon 1 and 2

As a UXer, how do you work most effectively with your content strategist...or how do you work without one? To get to those answers, we’ll look at what a content strategist typically does, what the impact of these tasks and thought processes can have on a project, and how UX interacts with - and benefits from - content strategy. We’ll look at the core pieces of content strategy as independently as possible from its place in any given workflow. Our discussion will include topics such as: message architecture, conversion points, content "chunks," content hierarchy, and navigation paths. You'll walk away knowing how UX and content strategy are peanut butter and jelly, and how you can flip the content switch hiding in your brain.

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