BEGIN:VCALENDAR PRODID:-//Microsoft Corporation//Outlook 11.0 MIMEDIR//EN VERSION:2.0 METHOD:PUBLISH BEGIN:VEVENT DTSTART;TZID=Europe/London:20190318T154500 DTEND;TZID=Europe/London:20190318T162500 LOCATION:Workshop Stage 7 TRANSP:OPAQUE SEQUENCE:0 SUMMARY:Difference Matters DESCRIPTION:Our session will cover what the UK really looks like now and how it’s changing, showing first-hand the impact that inauthentic advertising will have on your brand. It will offer the opportunity to learn from brands that are leading the way in diverse advertising and understand how to make your brand relevant to the whole of the UK, and not just the shrinking majority. PRIORITY:1 CLASS:PUBLIC BEGIN:VALARM TRIGGER:-PT10080M ACTION:DISPLAY DESCRIPTION:Reminder END:VALARM END:VEVENT END:VCALENDAR