

"The Wait’ campaign was led by national OOH and TV demonstrating physical presence and coverage." "At this stage, we began to substantially increase our investment in TV demonstrating the confidence of a national network and recruiting non-users through emotion-led media. (2018 Vodafone)




"The campaign was spearheaded by a high-energy 60-second TV ad, crafted to challenge preconceptions and to emphasise different and surprising aspects of Ireland as a destination." (2016 Failte Ireland)


