Barcelona, April 15, 2019. Beauty Cluster Barcelona has organized the “Introduction Course: Sensory perception and sensory marketing of beauty”, taught by the Doctor of Medicine and Otorhinolaryngological Surgery, Josep de Haro and the industrial engineer and director of Sandir, Sandra Iruela.

The objective of the training was to conceptualize what sensation and olfactory perception are, how personal tools applicable to sensory marketing and the world of cosmetics, fragrances, perfumes and aromas are developed. In addition to knowing the importance of the sensory aspects in the communication strategy.

The course was held at IQS and was attended by more than 30 professionals from the entire beauty value chain.