Stealth marketing

What is stealth marketing?

Definition of stealth marketing:

Stealth marketing is advertising something to a person, without them realising they’re being marketed to.

It’s a low cost strategy that can be really valuable to a business, but the issue with stealth marketing is one of ethics.

When is it okay to market to someone and when isn’t it?

Product placement is stealth marketing.

If you’re watching something on TV and you see a branded product sneakily placed in the background, that’s a form of advert.

Stealth marketing

Definition courtesy of Splash Copywriters

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