SportsPulse: USA TODAY Sports' college football reporter Paul Myerberg breaks down the hottest headlines from Week 3. USA TODAY Sports



"Our team is worth 1.5 BILLION dollars but it wouldn't be fair to other students if we get a free hamburger," Burrow tweeted on Thursday night

The Wall Street Journal cited a study using analysis by Ryan Brewer, an associate professor of finance at Indiana University-Purdue University Columbus. The $1.5 billion was a 59.6% increase in value for a program that was already worth the most nationally. 

More college: USA TODAY Sports college football staff picks for Week 4

Projections: Bowl projections: San Diego State rises into New Year's Six bowl, while USC hangs on

The NCAA forbids athletes from accepting cash gifts outside of their scholarship benefits, and they aren't allowed to profit off their likenesses. 

PHOTOS: 2017 college football fanfare

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