We are now living in a time when customer expectations are changing particularly fast, and retailers that can't keep up get left behind. A consumer who enjoys the online shopping experience at an e-store automatically begins to expect the same level of service from every virtual point of sale. Thus, the expectation loop is born, and the only thing for retailers to do to get ahead of the curve is to innovate, innovate and innovate. Emerging 3D technologies are a force poised to drive the revolution in the online shopping experience.