Under Pressure Therapeutics

Case Study: Under Pressure Therapeutics is a massage therapy company specializing in functional massage, meaning their clientele includes athletes, chronic pain, car accident victims, fibromyalgia, and posture deviations. Because of this, it is important for the branding to communicate "more than massage" and convey a whole body approach rather than a "spa-like" approach, as well as appeal to both men and women. The company's personality is self described as relaxed, kind, peaceful, patient, funny, strong, determined, and bad ass, so the branding also needs to convey a sense of care and strength as the same time.