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"Beauty - a shine of truth" - Plato said. Thierry Nataf, who led the House in the 2001 Zenith, built on this - the approval of the revival of the brand. And today, five years after the beginning of a new stage, manufacture gradually confirms the spirit of renewal. Again, Caliber El Primero took his place of honor, significantly updated and modernized in recent years.


The company, founded in 1865, is widely known for its fine quality watches. The company's founder, Georges Favre-Jacot, opened a "Georges Favre-Jacot & Cie" company, when he was only 22 years old. Success came quickly. In 1875, ten years since the founding of the company, third of the population of Le-Locle worked on his plant. Using standard, interchangeable parts and following his goal - to produce only the best, he quickly led the company to prosperity.

To permanently inscribe his company in history, Georges Favre-Jacot in 1911 renamed the company, giving it the name of the complex mechanisms he created - ZENITH.

When in May 1917 Georges died, company was passed to his nephew Charles Vermot. He continued to follow the traditions established by George, and the company continued to prosper.

At the beginning of the First World War the company Zenith SA has specialized in the manufacture of watches. Very quickly, brand gained popularity around the world, and by 1920 the company opened its ZENITH branches in six cities - Moscow, Paris, Geneva, Vienna, New York and London.

In the 30s, a period of rapid development of aviation, the company "ZENITH" has not gone away and used their precision instruments to equip hydroplanes of French Air Force, Italian ships and British navies.

In the 40s and in the postwar years, the company ZENITH returned to its essence. Adhering to the spirit of inventiveness and belief in progress, the company has developed a special ZENITH automatic mechanism, but did not stop there. The next step was to create perfect watch.

In 1969 company created El Primero, the first integrated automatic chronograph.

In the late 60's there were quartz watches. "ZENITH" also followed this fashion trend, but while retaining its heritage and technology.

In 1994, the company released the ultra-thin mechanism Elite.

Zenith has a long reputation for quality and accuracy of their watches, receiving a total of 1565 prizes for its accuracy.

In 1999, "ZENITH" was acquired by the largest group of companies producing luxury goods "Louis Vuitton Moet Hennessy".