The Canadian Psychologist Beating American Pundits at Their Own Game


The rise of Jordan Peterson.

If you’re struggling to understand what the appeal of a once-obscure psychologist from rural Alberta is, and why his legions of young, mostly male acolytes gobble up his every word, you’re not alone. Gallons of digitalink have been spilled attempting to parse the subject, with voices like David Brooks breathlessly declaring ours the “Jordan Peterson moment.” For all the perplexity surrounding his rise, however, there’s a simple explanation for his popularity. Peterson’s writing and lectures, on the surface level, are full of not-too-tough love and legitimately useful life advice; “Stand up straight with your shoulders back” and “Pet a cat when you encounter one on the street” are the titles of two chapters in 12 Rules for Life, top-line exhortations he uses to explain his views on dignity and the importance of life’s small pleasures.

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