Bushong marketing for ABC


Steven Bushong has been named senior vp operations at ABC Entertainment Marketing.

He will oversee ABC's marketing and production teams that work on on-air and off-air marketing campaigns and serve as a liaison with stakeholder groups on marketing operation and production efforts. Bushong will report to ABC executive vps marketing Michael Benson and Marla Provencio.

Additionally, Robert Schefferine has been named vp production, reporting to Bushong. He will run the day-to-day production of marketing materials for on-air, cable, digital and other video distribution platforms, as well as original shoots and production.

Bushong, who joined Disney in 1991 at the Disneyland Resort Paris, most recently was vp sourcing and procurement.

Schefferine most recently was president of his own company RS Media, where he produced and directed several one-hour adventure specials for the Fine Living Network.

Before forming RS Media, Schefferine was vp production at Vivendi Universal Television Networks.