On Demand Webinar

One Solution for the Complete Customer Journey

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The cost of acquiring a new customer is, at a minimum, 5x higher than the cost of retaining an existing one. So, unless you are retaining every single one of your customers, it makes more sense to spend $5 retaining 5 customers than it does to spend $5 acquiring 1 new customer. Yet many businesses continue to spend disproportionately on customer acquisition.


If you've fallen into the trap of focusing more dollars on customer acquisition than on retention, stop. Join our webinar to learn about the ROI of customer acquisition versus retention, and why you should shop for a solution that helps you throughout the entire customer life cycle.


Presented By:

John Ragsdale

Distinguished VP, Service Technology Research, TSIA

Publish Date: September 6, 2018