How Alexander Wang tracked the success of the SS17 show

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Quantified the ROI of press and social media efforts

Identified influencers who demonstrated the highest potential to drive awareness

Benchmarked results against competitors

Alexander Wang was the winner of the CFDA/Vogue Fashion Fund in 2008. His collections are sold to over 700 stores worldwide, and the brand has 26 retail locations in 10 countries. Over 1,200 guests were invited to his SS17 show and Wang wanted to better understand how invitee and non-invitee influencers activated his audience and amplified the brand's message.

The most effective VIPs during the Alexander Wang event
were Kylie Jenner, Madonna and Tyga.

Alexander Wang Case Study