How to Convince the Unconvinced

“The place where you’re in trouble is not that you’re not explaining the thing right, it’s that you’re not getting enrollment before you explain it. And gaining enrollment is the hardest part of teaching anything.”

If you’re struggling to convince somebody of something, chances are it’s because you haven’t gotten them on the same page with what the goal is in the first place.

In this five-minute video, Seth Godin breaks down how to convince the unconvincedand suggests the key is to look at what the person is afraid of first.

RELATED: Seth Godin on what marketers don’t understand about critical mass.