A source said: "It's ironic, given Elizabeth's relationship with food, but she's big news in America."

Fiery Gordon, who is opening three eateries in the US, stunned viewers with his furious rants on the US version of Hell's Kitchen.

He said of a Stateside shopping trip: "Within 15 minutes the shop was jammed with everybody wanting me to abuse them! They're just not used to being told the truth like that. Everybody's incredibly delicate."