business messaging blog
2017: The year of the Millennial buyer
Scott Navratil

As the new year approaches, it is a good time to reflect on what has happened over 2016 and what you can to improve in 2017. Analyzing where you went wrong in the past and where you can go right in the future is a huge part of any business’ success. It could make the difference between repeating the past year or having a much more successful one. One of the things you’ll definitely want to take into account is your audience for the new year. While you may still be trying to market towards baby boomers or are gearing up to sell to Generation Z, Millennials will be the major audience for 2017. That means figuring out how to market towards them in the new year.

Working technical services

One thing Millennials thrive on is technology. They grew up in an age where technology changed rapidly from the desktop computers in their living room to a smartphone in their hand. Not only are they good with technology, they are interested in it and adapting to it. That means you have a huge group of people that are likely a large portion of your buyers that want to see more technology incorporated into their everyday transactions with your business. Provide them that by updating your in-store technology with more self-serve options. You’ll even want to give them self-serve customer service such as automated texting with AI Chatbot. Make sure the technology you use is not just innovative: it must also be seamless.

Company values

One thing we’ve found in the Millennial generation is that they care very much about your company’s values and what you are going to do with the profits. There have been a lot of businesses popping up recently that offer products that donate to certain causes with every purchase or that provide jobs less fortunate people by allowing them to produce the products. When a Millennial buys something, they want to feel like they are getting what they need while also helping someone or something else out, even if it isn’t necessarily a cause that is near and dear to their heart.

Millennials have kids

While the Millennial generation seemed like they were never going to start their own families, they are now starting to become the generation of parents. Of course, many still don’t have children, but it is becoming the norm. This means you can market to them through their kids. It is especially powerful marketing because they are on social media a lot, often posting pictures of their children and their daily lives as a family. Keeping up with the Jones’ used to be a concept related solely to your neighborhood, but now it is something they do every single day with everyone they know on the internet. You can much more easily target them through marketing efforts related to parenthood or family, and it could have a big impact on your sales in 2017.

Chantel Fullilove

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