In short, it’s a special Google mechanism (robot, crawler) that moves over the Internet and collects information about your website. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings. Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page one positions in the short term – they lie! There are three types of duplicate content – internal duplicate, external duplicate and partial duplicate.

Your marketing strategy could use a facelift - consider including SEM to adhere to best practise SEO principles

The visual content on your website is very important. More people are persuaded to convert if they get images, infographics, and videos talking about your product. One part of SEO many Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) You have to always be proactive and look for new ways to improve your strategy. Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value.

Unlocking the mystery of splogs

Before almost everyone and their sister had a blog, they issued press releases when they wanted to make an announcement. Mixed case URLs are also more difficult to manually type in correctly and some servers will fail to serve a page if the casing is wrong. Now that you understand why search engine rankings are so important you might wonder how to achieve these rankings. Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility.

Design + web crawlers = Greatness

Find the most relevant and search keywords that relate to the content you provide and then add those keywords to your site text. Use the word a few times within the page in a way that relates to the rest of the text and is natural. As user queries are becoming increasingly targeted and the internet is filled with much greater volumes of content, it is more important than ever to have a niche. Site mapping is the process of assigning a given keyword or phrase to a specific piece of content. This process helps define the website information architecture and creates content silos and a roadmap of existing and future content needs. Gaz Hall, an SEO Guru from the UK, said: "As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images."

One important aspect is bread crumbs

When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site everyday, you know? Similar A great example that I like to use is Profile Business. to www and non-www URLs, search engines consider URLs that render both with a trailing slash and without, to be different URLs. Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. The most important targeting decision is to figure out who the target actually is.