Starting conversations

Nurturing and converting leads takes deep customer relationships. These relationships begin by Starting Conversations.

Why is it important?

Starting Conversations is how your business nurtures and converts leads into your direct source of revenue: sales.

Your business needs to understand how your customers buy from you in order to maximise conversion opportunities.

Measuring the effectiveness of your sales function is crucial to your success because sales as a function has changed. Today, more than ever, it’s about deeper relationships.

What’s best practice?

  1. Your sales strategy and process are fully understood and used by your business.
  2. Your business has the right, fully trained sales staff.
  3. Marketing and sales are working together.
  4. Your tools support your sales strategy.
  5. Budgets are in place and you hold regular sales meetings.