Traffic Analytics: Powering Australian Physical Stores in the E-tailer Age


Newly arrived web giants Amazon, Alibaba and, pose a major competitive threat to physical retail in Australia. How can traffic data solutions help retailers survive, adapt and thrive?

In this report we look at where improvements can be made to store performance, based on the insights that can be provided by traffic counting technology and analytics.

You will learn:

  • How operational planning based on traffic data insights can maximise sales opportunities at seasonal peaks and during marketing campaigns.
  • Tips on using traffic data to make best use of store associates to drive sales.
  • Methods of improving the in-store customer experience based on data insight.