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Fun Fact : Karhu dominated the 1952 Helsinki Olympics with 15 gold medal-winning spikes, including those of the famous Emil Zatopek. However, leading up to these games in the fall of 1951, one of the most obscure trademark deals in history was made. Karhu sold their rights to their prestigious “three-stripes” logo to Adidas for the equivalent of €1600 and two bottles of whiskey.