A new ranking finds that MWWPR has the best-performing social media profile among PR agencies. The study from measurement platform Insightpool rates PR firms according to their reach, engagement and relevance. 

Edelman, for instance, had 98,600 followers across social media in June, when Insightpool conducted the research. Second-rated Ogilvy had 74,700 followers.

When it came to the overall ranking (which involves reach, engagement and relevance of posts), however, Edelman was the sixth-highest performing agency, Insightpool found. MWWPR and Havas PR UK rated first and second.

Only FleishmanHillard and Weber Shandwick were among the top performers in reach and rank. Here’s a look at the top 10 agencies in both categories:

Rank (based on reach, engagement and relevance of posts)

2. Havas PR UK
3. inVentiv Health PR
5. Newgate Comms
6. FleishmanHillard
7. Weber Shandwick
8. WE Communications
9. Allison+Partners
10. Finn Partners

Reach (number of followers across social platforms)

1. Edelman (98,600)
2. Ogilvy (74,700)
3. Havas PR US (71,700)
4. Ketchum (54,800)
5. Weber Shandwick (38,300)
6. FleishmanHillard (37,300)
7. Burson-Marsteller (23,800)
8. PMK-BMC (15,300)
9. Porter Novelli (13,200)
10. MSLGROUP (13,200)