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They've been called game changers, taste makers, young turks and sons of bitches, though they'd really prefer to be called barmen, just don't call them mixologists. Herein lies the essence of Va'La Hospitality. They don't want the fancy titles or bells and whistles that come with being some of the most respected drink makers in the game, they just want to do their damn job.

With a combined 44 years of experience working in and building some of the most highly regarded bar programs in Los Angeles, Va'La Hospitality is a consulting group unlike any other. They bring a 360 degree approach to every project, offering unmatched insights into what makes this city's heart beat and most importantly, what makes it drink.

Va'La Hospitality was born out of a sincere desire to give back to the bartending and hospitality industry. Together, founders Aaron Melendrez, Damian Diaz, and Othón Nolasco combine their strengths, talents and forged industry relationships to leave your endeavor, your dream, your bar better than they found it.






We are seasoned veterans of the food and beverage industry with a combined experience of 44 years and numerous successes that range across all aspects of the field. As of today, we have worked in every style of bar, from nightclub to Michelin star fine dining restaurant to the creative driven craft cocktail bar. Our experience calls Los Angeles home as the hub of our network and experience. The bar programs we have been fortunate enough to contribute to have received both local and national attention. 

Our MISSION is to create bar and beverage programs here in Los Angeles that ARE WORTHY OF INDUSTRY ACCLAIM.


TOP photography: @JIM_SULLIVAN

BOTTOM PHOTOGRAPHY: @gabriel__sweet

FOOD STYLIST: @suppingood

prop stylist: @melibbey

floral design: @sosiaflora