German Publishers Go After Google; Apparently Very Confused About How The Internet Works

from the welcome-to-online dept

It looks like Germany may be a new front in clueless attacks on Google. With newspapers and magazines admitting that they're too clueless to know what to do with traffic Google sends them, officials in Germany are opening an antitrust investigation into Google based on some of the most ridiculous logic we've heard to date:

Okay. Let's pick apart this apples and oranges comparison. First off, Google earns 1.2 billion euros from search advertising which has almost nothing to do with news. It comes from people searching for cameras or cribs or cars. Google News had no advertising at all for most of its existence and only introduced ads in the US less than a year ago. In other words, no, Google is not making more than newspapers and magazines when it comes to its News site in Germany.

And, even if Google was making more money (which, again, there's no evidence that this is true), that still doesn't excuse Fuhrmann's claims -- which basically amount to him admitting that Google figured out how to make money and the companies he represents did not. Yet the publishers he represents had all of the advantages in the world. They were local. Google was not. They had been around for many more years than Google. They had brand recognition and loyalty that Google did not. Furhmann is basically admitting what a colossal failure the companies he represents have been. They failed to capitalize on a huge opportunity. And now, when Google sends them traffic, they are still failing to use that traffic wisely. And then they blame Google for it? Wow.
The publishers also complained about what they saw as a lack of transparency in the way Google presents search results and news snippets in its Google News service, saying the company was manipulating the results to help maintain its strong position....

"We often feel like Web sites are elevated in Google's search results if they have a strong business relationship with Google, and we think we can prove it," Mr. Fuhrmann said.
So go ahead and prove it. First of all, Google is a private company and can rank sites however it wants. It's an opinion of what Google feels is most relevant. If Google was not doing a good job, then people would go away. So basically, at this point, Fuhrmann hasn't just admitted that the publishers he represents have failed miserably to set up even the most basic business models for adapting to the internet, he's now suggesting that Google is purposely handicapping its own site by not presenting the absolute best results!

It's difficult to see how this makes any sense at all. The publishers are claiming that Google is purposely degrading its results (and they can prove it!) and at the same time complaining that they can't compete against those degraded results. Wow.

On top of all that, the article reminds us, as we discussed last year, that these publishers have convinced German Chancellor Angela Merkel to support a new copyright law that would force aggregators to pay up just to link to stories. It's as if Germany doesn't want the internet at all.

Filed Under: business models, germany, internet, newspapers, publishers
Companies: google

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  1. identicon
    jwo, 21 Jan 2010 @ 6:18am

    German people and the internet

    "It's as if Germany doesn't want the internet at all."

    Sorry, that's bull shit. "Germany" - that means: the Germans - sure want the internet and use it as a daily part of normal life. Just one look at the statistics will show that.

    The traditional german publishers don't want the internet, because they do not understand it, they never did, and they know, that they do not have a easy future anymore cause they do not longer print the money. And, second, the german politicians do not want the internet, because they can not control it and so they can not control "their" people.

    It's that easy.

    We are publishing a german motor magazine only in the web, never had a printed version, are one of the five most visited car-sites in Germany - and that's a lot because of Google. 98 percent of our users will come to our reviews or data sheets by Google. And please: Give us more. We do not sell our content, we try to live by the ads on our site. We don't get millions - but, okay, it works more or less.

    So please notice: The article is correct from the first to the last word, it describes how german publishers think. But it is about (some of) the german publishers - not about the Germans.

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