“Familiar Facades” is a multimedia proposition …


Who is behind this?

Harald Geil

familiar facades



Idea Sketch | Proposal


Idea pitch

The project will be present as a streetart photo/video exhibition as digitally on the web. Based on oversize portraits and interviews of refugees to highlight their uniqueness and let them stand out from the mass of the "refugees".

Where will your idea take place?

Berlin, Germany, Istanbul, Turkey, Hamburg, Germany

Why does Europe need your idea?

The multimedia project “Familiar Facades” deals with questions
of urbanity and the transformation of urban regions in
the context of global change.
Taking center stage are people and communities as social
vehicles and framers of urban living environments. A main
focus lies on the social and cultural microstructures, as well
as the relationships, networks and daily routines in which
urban socialisation and communisation unfolds.
The city is a place of cultural practice, a space of social
interaction and cultural representation. People and their
social interactions are what shape a public space. They are
the ones leaving their marks on it. The public space
therefore becomes a place in which power structures exist
and are constantly fought over.

What is your impact?

Familiar Facades will start in the urban space of German cities. Despite being based Berlin, “Familiar Facades” will reachdifferent audiences and regions through its web and socialpresence. In an ideal scenario, other cities will follow suitand present people’s faces and their stories on buildingwalls for the world to see and to hear.

How do you get there?

Large-scale portraits of people are pasted on to building
facades and their respective stories accompany them.
The portraits are printed as black-and-white photo prints
along with a QR-Code (Quick Response Code) on to thin
poster material and mounted to building walls.
A technologically in-tuned viewer of the portrait will then
be directed to the personal video documents by way of theQR-Code and their smart phone or other handheld device.

What is your story?


Who are you doing it for?


What makes your idea stand apart?


€ 20000,-

Funding requested from Advocate Europe

€ 40000,-

Total budget

Major expenses



Familiar Facades

Idea created on April 14, 2015
Last edit on Oct. 30, 2017

Write comment