Friday, 12 November 2010

Diary of a Start-Up: An idea is born

The tech world can often get carried away with itself, future proofing this, mitigating that and has been prone to look forward in my opinion, too progressively. Over innovation has been the downfall of many a venture – sometimes a concept can be just too ‘out there’ no matter in reality, how great it really is.

So, on a cold December evening I did the almost unthinkable – I read a book. Being something of a seminal text for any advertising exec worth his salt, Thaler and Sunstein’s ‘Nudge’ is without doubt a fantastic read. It was on page 48 of what can be a heavy read that an idea struck me.

Having worked with tech companies across London for the past couple of years to help them raise finance, I had evidenced the power of social networks. The desire to create and build something of my own has always been inherent within and like a literal light bulb being shot with light, the concept hit me:
If we can design a way that encourages people to save in the 21st Century, we can help people to get the things they really want without using credit to do so which has got us into part of the mess we are in.

I plan to use this blog as a starting point to capture this journey wherever it leads us. Moreover, it will show (hopefully) the value of working with quality people, illustrate the challenges a small start-up in the UK faces and prove to the naysayers who doubt and begrudge innovation that bringing a dream to life is possible.

Any comments you wish to leave are appreciated, positive or otherwise.

Looking forward to updating you regularly in the future.



  1. In the event that you are truly needing the cash and you don't have some other decision yet to apply for it.

  2. It is additionally a more helpful method for deducting installments straightforwardly from a financial balances. Along these lines, it is never again amazing if every single business bank would in the end branch into this sort of business.

  3. It must be the loan specialist's blame, isn't that so? On the off chance that the loan specialist acted mindfully and didn't connect shrouded charges, distort their administrations and addressed all inquiries to clarify the procedure then they are not to fault.

  4. It is essential to ask every one of the inquiries straightforwardly to your payday credits loan specialist so you comprehend what sort of expenses you will confront while paying the cash back.

  5. Pria mana yang tidak ingin perkasa dalam berhubungan . Lalu , bagaimana cara biar tahan lama ? agar bisa memuaskan pasangan tercinta . Viagra Asli bisa Anda jadikan solusi untuk mengatasi masalah Anda yang tidak sanggup bertahan lama . Produk tersebut sangat populer sekali di berbagai belahan dunia , bahkan di indonesia sangat terkenal sekali sebagai pil kuat tahan lama yang mana sangat membantu lelaki untuk menjaga keharmonisan dalam rumah tangga .


What are your thoughts?