In this week's episode, we are sharing with you our 10-step method on building a social media playbook. 

A social media playbook is the who, what, where, why, when, and how of your business on social media. 

Marketing used to be less complex. Today, we are faced with a myriad of opportunities for reaching customers online; and, while the social landscape can be daunting, it holds a world of opportunities for connecting with consumers in deeper and more meaningful ways. 

Building a social media playbook can help you evaluate the opportunities available, determine which ones are best for their brands and develop a strategy following best practices for achieving success. 

A social media playbook is often considered an elusive “holy grail” by marketers - a social media playbook is a living document. It will become your standard operating procedure for how your teams should be managing your brand’s social media assets. 

We are covering social media playbooks in two easy-to-listen episodes. This is Part 1. Episode 021.