By adding the feature to live videos, organizations can reach out to audiences easier without taking them off of Facebook

The leadership at Facebook want to make it easier for non-profits to receive donations through their platform rather than non-profit websites by implementing donation buttons.

How does it work? If a non-profit organization is broadcasting a Facebook Live video, the charity can now add an option for people to make a donation, rather than just pressing the “like” button. By clicking the donations button, users are directed to a page where they can send their desired amount. This incentive will undoubtedly lead to more non-profit charities using Facebook Live to raise social awareness.

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