A brand that has popularity is an impression of good quality to the customers. Most of the customers consider the brand when they buy something. The mission of the organizations is to understand well the brand’s hatter and eventually persuading most customers are satisfied with the purchase. On the sale of products or services, one foot Humans are among the customers. The factors Affecting Brand Position in the Mind of the audience has a direct impact on the Special value and popularity of the brand, This Department has created to identify this Effective Factors & to Design Appropriate research method for each Organization in a tailored way to target the given audiences. Every business can measure & assess his brand position in the customer’s mind based on the results of the research. The brand includes the following items:

  1. Brand Equity
  2. Brand reputation
  3. Brand popularity
  4. Brand Loyalty