Bite Meals

A Muscular Enterprise
Web Build


Eating healthy is hard, especially if you don't know how to cook (like the person writing this). The struggle to review recipes, count calories, and measure portions is real — and then there’s the whole cooking part. It’s a shame because the inconvenience of cooking at home leads otherwise health-minded people to settle for fast food or pizza on a near-daily basis (yep, guilty again).

An upstart Louisville-based company called Bite Meals had a great answer to the problem: Prepare fresh, nutritionally balanced meals for people who would rather spend their time and effort at the gym than in the kitchen. Here’s how it all went down.

The Challenge

Feeding the Masses

While the idea behind Bite Meals was excellent, shipping freshly prepared meals to all 50 states (overnight, no less) poses a lot of logistical challenges. The company carries an ever-changing selection of products, including breakfast, lunch, dinner, and snacks. They also give customers the option of purchasing up to 30 meals in a single order. Plus there are 10 different shipping choices and multiple payment options. Bite Meals needed an e-commerce platform that could accommodate all of these different variables. Plus, being a startup, they needed a clear brand identity to gain a foothold in the market.

The Solution

Building a Pumped-Up Brand

Building a new brand is tough. Building a new brand that can fight its way to the top in a crowded market can feel impossible. We collaborated with the Bite Meals team to create a distinctive look and feel that brought their vision for the brand to life. We also developed a completely custom e-commerce platform that allowed the company to operate its business without the limits of pre-packaged e-commerce software. Finally, to ensure had lots of hungry visitors upon launch, we applied market research and above-par development practices to ensure the site was the answer for anyone searching for a solution.

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The Results

Record Gains

The first website launched in December of 2016 and crushed everyone’s expectations. By all measures, the site was a total success. In the first year alone, the site processed about a quarter of a million orders, and scored phenomenally for user experience, with nearly 1.5 million sessions.

In 2018, the Bite Meals team came back to OOHology for a total website upgrade. We gave them a fresh, clean redesign as a modern, single-page-application, complete with brand new tools and advanced options. These include a brand-new subscription paradigm and user interface within a Laravel+React framework, Mailchimp API integration with customer contact details, and so much more.

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The Numbers

Nutritious and Delicious

  • 33%

  • 3:22

  • 230k