Tuesday, August 7, 2007

Revenge of the Media Buyers

In a lot of agencies, the creative team gets all the glory. They create the spots that make people cry, make them laugh, make them buy... They write the ads that win at Cannes, that win Addys, that win Tellys.

But often it's the media buyers who have the real power. If they buy the right shows, the right space, the right type of media, the great creative gets its chance to shine. But now the website Oddee shared these examples of ads where the media buying was probably not as careful as it could've been. And the creative message definitely changed as a result.

So remember, be nice to your media team... Or your creative might end up licking a garbage can... You can see more of these at Oddee.

~Jim Tobin
Life Is Marketing