The fun part of testing if a campaign should sound funny and modern or clean and smart.

What's the first thing you see when meeting a new website, poster, campaign or newspaper? Beware you might fall in love (or hate) with it at first sight.

The person who thinks that nine pregnant women can deliver a baby in one month.    

Basically a fun house for adults that refuse to grow up.

That moment when you realise they don’t need you anymore because they developed an algorithm that can do what you did. Faster and better.

Everything has to be aligned. It bares OCD, we know it. We’ve accepted it. So should you.

The rush of changing all your website’s images from Untitled 87899 to Brand Name - Something relevant - something SEO related.

You never get rid of high school. You or the client will want to become the most popular kid on the block. And it’s all up to you to make it happen.      

The Nirvana of designers, copywriters and web developers.    

It’s what the user doesn’t see. It’s what’s happening behind the curtains. It has to work well.

The client's favourite word when asking for a "creative idea" for his campaign, that you also have to come up with.

If you don’t watch it, you’ve chopped it. For the love of God, put some margins to your stuff, printed and whatnot.

Meet your new friend. He is open-source, has all the latest extensions and likes to make your life easier. Your projects will thank you later.

Beers and cider. Unrelated puns. Coffee spilling. Annoying laughter from the meeting room. Postponed for tomorrow because there are no ideas worth to be shown to the client.

Don't get anxious, it's not an IKEA instruction manual, but a very important document with nice images, rules and instructions for using a brand.

More than the logo, it is the whole aspect of a company’s distinct ways of positioning itself. Also, protagonist of the famous ‘Evolve the Brand’, which just means your logo sucks.

The words that won’t let you get lost on the website.

Funny questions with funny answers about brands, business, clients. Also known as the opposite of the final deliverable.

A kind of purgatory where you find that you did something wrong and now have to spend a lot of time trying to find out what, without causing more damage.

If the variable or function name is multi-word, it is common to use the intercapped convention of naming identifiers, also called CamelCase (since the capital letters stick up like the humps on a camel).

Periods of time when the client refreshes his website every 4 seconds to make sure it’s still working.

The magical place where all the websites get once they are launched. You might even call it Heaven.

Commonly known as a sweet abbreviation of the colors used in printing machines: Cyan, Magenta, Yellow and Black. To us it’s more of a Can’t Make Your Color situation.

You don't have to repeat yourself. It's kind of annoying. Duplicate code makes you look dumb. Don't be dumb, reuse your code.

Comments give the reader a good idea of what the program is trying to accomplish without having to look at the actual code. Your future self, your co-workers, even your mom will thank you later for writing down the what, how, and why of your code in human language.

You’re usually going to hear this as ‘it needs more contrast’. Let’s break it down for you: make everything ‘er’, bigger, darker, lighter. But don’t change anything, of course.

The actual number of people that come to your party aka. “the website”, who enjoy all the drinks you leave around and want to congratulate you. The more the merrier.      

In case you needed to confuse your parents even more about your worklife, this is the place for you. You'll get to hang out with other weirdos, exchange ideas and work on your projects far away from home. What are you waiting for?

Do not, I repeat, DO NOT use this word around. The legend says that this can cause serious damage on your image. Under no circumstances should you ever use the phrase „I am a creative person”. Of course you are, Karen, you are a human being.

The guy that sits there with his red pen and circles the right idea, based on what he had at lunch.

Save the trees. They don’t read those anymore. Go digital.

The day that makes everybody lose their mind and show their true colors.    

Fixing your fucking mistakes. The fun part of programming.

Good job! You have survived the feedback labyrinth and made the client happy. Now go celebrate with a beer, you deserve it.      

A planet populated by pixels, platforms, apps, visuals and anything you were dreaming of in the 90s.    

Attention, interns! It means „I know exactly what I want but don’t want to influence you”. Also, they will probably hate anything you present.

Also known as the reality check once you have the perfect name for your client. Now go dig around and see how all .coms, .eu and .ro are taken. You might drown your sorrow in .vodka, .agency or .bar.    

Dots per inch. Don’t. Forget. This explains why your images get horribly pixelated, dude. Go for the 300 and you should be fine.

The home of shoes, books and all the goodies you can imagine. Now let's code it.

No matter the answer, the next question will always be “But can you do it faster?”

The cute small version of the logo that appears in the browser. The baby logo.    

You will feel like being dumped every time you hear the word, but don't worry, the next version will be better. Hopefully.    


Usually used to describe something that feels new.

A constant written battle where (1) you are sending 20-something emails to ask for a minor thing from the client that he somehow keeps forgetting or where(2) the client keeps asking for things the last minute. They never get it right.    

It’s what the user sees. Then it has to look good, doesn’t it?

A reusable piece of code that does something for you but who can’t multitask. At least he tried.

Infinite dull text on a dull layout that you can find on any decent website. It basically says that agencies can use everything they know about users in order to provide tailored content for them.

Give the client an obvious mistake like a typo or something so they get distracted by that instead of making you re-do everything.

The magical place where you can see what a user actually does on your website. You will thank those numbers later, just make sure you have it set up alright.

Forget anything else. This is it. Doesn’t matter if you have a great design, unless you put it’s content inside a consistent grid, you know, those crazy intersecting lines. No grid, no great design. No inbetween.

Menu icon composed of two horizontal stacked lines.

That moment when you have 70000 users a day on a website that usually has 700. With a 7 euros budget.

A slumber party for adults trying to implement a brilliant idea they had in another hackathon.    

Menu icon composed of three horizontal stacked lines.

Once just an useless character on the keyboard, now a social media trend that makes everyone looks dyslexic. #yolo    

That magical trick when numbers get represented as colors.

When you are out of office but you startle every time your phone buzzes cause it might be a client asking for one more change.

Once a month, new people come to the agency. Some might come again and become your colleagues, others you might never see again. Don't get too attached.

HTML stands for Hyper Text Markup Language. Think of it as the skeleton of a webpage. It deals with basic content. So in order to create a visually compelling and dynamic website, you’re going to need some CSS and JavaScript. Otherwise it will look ugly.

Hypertext Transfer Protocol Secure. Basically, HTTP with a twist.

Literally means ”I hate it and don’t want the responsibility of admitting it”.

The name of a variable, function, type, or other kind of object. Give your identifiers names that actually describe what they are so that someone who has no idea what your code does can be able to figure it out as quickly as possible.

Get used to formatting your code, it's really not that hard.

When the client has money to spend on animations.

That’s you. Now go get some coffee and be awesome.    

Who needs it anyway? You can be whatever you want, from Code Curator to Scrum Master or Happiness Manager. The choice is yours.

Process in typography of adjusting the space between characters. Be gentle, it can go south very quickly. Oh, and there is Tracking, an amazing tool for adjusting an even amount between characters.

A mini website that has many goals in mind. A baby website.

Pop the champagne.

I know they don’t teach this in school. But. Work. With. Layers. Your future self will thank us later.

A person who actually understood your design and is interested in the brand’s products or services. Good job!    

An extremely hard accomplishment done by a designer to create a trademark for some person or company who does not really know what they want - they just want it fast.

Debate time. Grab a pen and write it down, you will literally hear all the places where you can eat in town. Then they’ll end up to one of the 3 places they always go.

A never-ending talk that could be summarized in a 5 minute email. Make sure you take an agenda for doodling, something creative might actually get out of it.

Something that looks cool and your client doesn’t know what it is.

Time well spent on Pinterest and Behance to gatter images that will indicate the vibe of the project you are working on. Yes, you can put puppies from time to time to make sure the client checks it.

That moment when you start translating words in klingonian or try to make puzzles out of words. If you did it for your dog, you can for sure do it for that new startup.

Think of it as as a mailbox, or a cubby hole, where you can store and retrieve information.

The day when you spoil yourself with fresh salmon and champagne for lunch at the fanciest place in town. Oh, you are an intern, sorry about that.    

Short for Hypertext Preprocessor. This language is powerful enough to be at the core of the biggest blogging system on the web (WordPress), and deep enough to run the largest social network (Facebook). It’s quite popular and also extremely simple for newcomers.

You don’t really have to know what this is about, they will all say they don’t do that in here anyway.

A feature you have to develop but some nice guys already did it before. Less work for you, congrats! Check contact details and send them a postcard.

The annoying card that appears on websites to announce something useful. You know, the one you never read, you just press "X" right away.

Be warned. You should triple-check your printing documents before going there. Or else you will be really disappointed and will have to deal with an angry art director. Also, don’t forget to save the Planet and not waste too much paper.    

Basically, a set of steps (meaning an endless Excel list) that the project manager follows to make sure he has a justification for the deliverable.    

First step into a marriage. With a client.

There are so many ways to talk to your favourite database. Ask questions, get over errors, find data or delete it. It's up to you.

It means “I don’t want you to think about it too much, I just want it to look like this, but on blue.”      

It means that a website will still kick ass on a iMac G3 or while using Opera 3.0 on your aunt’s computer.    

When you make the logo bigger on a business card and you send it to the client with the email subject “business card updated”, it means you made a revision.    

The file that gets to talk with web robots and crawlers. How awesome is that?    

Read the fucking brand manual.

Search Engine Optimization. Optimize your websites so your clients won’t have to cut the agency’s budget to invest it in Google ads.    

This is where the magic happens. A server is a computer, a device or a program that is dedicated to managing network resources. It’s a computer that provides service for another computer. Cool, right?

When you will hear “Can you hear me now?” from the office meeting up to 23 times in row.

Chat with 10% useful information about projects and clients and 90% gifs and memes.      

The place where you’ll find your co-workers when they won’t answer on Slack.      

Three hipsters had a cool idea and they sold it to two boring guys. Now they are making it real and you and your team will help them do so.

The rules that govern how sentences are constructed in a language. Programming languages have a syntax too: rules about how your programs must be constructed in order to be considered valid.

Short text that describes what the product or service does, because the name is not good enough.    

When you have to launch a project but it’s not ready yet so you show the audience parts of what you managed to do.    

Put your running shoes on. Run. Never come back.

The Bermuda Triangle of tasks and projects.

This is very important. Good fonts come in families, called typefaces. It is a very interesting tool to bring to your design.

The art of studying the design of letter forms, in its different fonts and styles. Basically, it’s what makes your design go from “meh” to “fuck yeah!”.

User… Interface. Yes, you’ve guessed it. It’s the fun part of putting your elements into that nice 12-column grid we all know and love.

Short for User Experience. They’ll tell you it’s the process of improving user satisfaction towards a product, but actually it is the reason why your design is all misplaced and you have to do it all again.

An object that has a name. A suggestive one. Use it.

The client’s way of asking for another idea.

Never too much.  

A bunch of lines and buttons that describe your website. It might not look like too much, but you will be so proud of it that you will show it to your parents and friends.      

Why are they still hiring developers?

An event where you get to meet passionate people and interesting ideas. You should definitely not miss them.      

Human access denied. You won't be able to drive alongside engine crawler bots on this roadmap but you can view it, which is a plus.

Yes, you only live once. So design that banner, post that article, launch that project. Don’t wait for permission or never-ending feedback.

Fashionable Creative Directors might use this term to let you know you need to make tiny adjustments to make a design perfect.

We know. You thought about zombie programmers and Halloween, but the word actually stands for computers that have been hacked without the knowledge of their owners. You might want to check your computer if you reading this on your phone.

The process of taking a closer look at you design and make sure you don't leave behind any mistake.
