How to choose keywords

hey in this video we'll discuss what to consider when selecting keywords so that you can reach your SEO goals and benefit your business choosing keywords is the foundation of successful search engine optimization why do you need to do keyword research well here's an example suppose someone is looking for fresh berries what might they search for it could be simply berries or it could be strawberries blackberries blueberries or raspberries if you sell fresh berries you need to know the terms people use most often when searching ideally you'll match your website content to what people are actually looking for if you don't there could be a disconnect visitors to your site could be looking for one thing while you're talking about another there are three things you should consider when choosing the keywords for your SEO plan first frequency or the number of times the word is searched for obviously you want to include the terms that people search for most often in relation to your products just keep in mind that may be difficult to differentiate your business on highly searched for terms that brings us to our second consideration competition if you have a large established website you may be able to appear on search engine results for high volume highly competitive keywords like fruit and veg but new sites have big opportunities too if you're just getting started look for keywords that have a little bit less competition only a small number of keywords have a very high search volume but there are a large number that have a low search volume this is what's called the long tail of SEO while the keyword strawberries might have a lot of competition a term like get organic strawberries delivered in Cornwall would be an example of a longtail keyword that might give you more immediate SEO results for small businesses the long tail is often where you will find your SEO opportunities it typically takes a website lots of time and focused efforts to appear in the results of searches for popular generic keywords however smaller websites may get good rankings for longtail keywords with less effort finally and most importantly the third consideration is relevance the keywords you select should closely match what you actually offer if someone comes to your site looking for strawberries but you only sell raspberries they're just going to leave make sure your chosen keywords match the intent of the people who are searching how well one option is to use Google search console to see which pages appear in search and get clicks stay tuned for our Google search console video through all your SEO efforts remember the golden rule your site's content should be made for humor visitors not for search engines don't add extra keywords or variations of keywords to your pages repeating them unnecessarily is called keyword stuffing and is against search engines guidelines so that's what you need to consider when selecting keywords frequency competition and relevance keeping these things in mind will set you on the right track for successful SEO