Alzheimer's Association

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Digital Communications Manager

at Alzheimer's Association

Posted: 5/13/2019
Job Status: Full Time
Job Reference #: 3420
Keywords: marketing

Job Description



The Digital Communications Manager will create traditional, digital, web and social content in alignment with the Alzheimer’s Association brand under the direction of the Director of Communications- Texas. Ideal candidate is a self-motivated individual who will manage social media efforts, edit websites and blogs, administrate weekly e-news, create strategic email communications, monitor SEO analytics, manage digital ads, and increase web and social media traffic.
A wide degree of professional skill & creativity is expected. It is critical that this individual is a self-starter, problem-solver, strong writer and creative thinker. This person must be able to work in a fast-paced, complex, multi-faceted environment both independently and in a team environment with consistent feedback from various departments. The ability to multi-task yet still meet critical deadlines is a must.
The Digital Communications Manager’s primary objective is to increase awareness and understanding of what the Alzheimer’s Association does in Texas to several key target audiences: media outlets, donors, volunteers, caregivers, elected officials and the community in general.
Candidate must be fluent in Spanish and able to accomplish all tasks in English and Spanish.

* Update chapter websites in alignment with current campaigns and program initiatives
* Develop and maintain a robust social media calendar which optimizes chapter content and also leverages seasonal/holiday/calendar opportunities
* Create social media content and monitor social media networks
* Management and distribution of HTML-based messages through Convio and third-party programs
* Planning, development and execution of digital programs and campaigns, including online advertising, website strategy and design, social media, mobile, and deliverables
* Identify additional opportunities for innovative and engaging content for social platforms including videos, graphics, polls, charts, etc.
* Utilize analytics to boost engagement and followers on all digital platforms, as well as use metrics to measure success, shifting strategy when necessary
* Owning and maintaining site analytics, metrics, and campaign reporting. In-depth knowledge of SEO and Google AdWords programs
* Work closely with Visual Communications Manager to create visually compelling and shareable graphics that are on brand and on message
* Act as the Association’s representative with the media for specific chapter. Work collaboratively with internal and external partners, clients, and the media.
* Assist Media Relations Manager and Communication Coordinator with spokesperson development and traditional media requests as needed.
* Coach and assist staff and volunteer spokespersons on messaging as they prepare for interviews or other media opportunities.
* Bachelor’s degree in marketing, communications, graphic design, or related field
* Three to five years’ experience in the field of digital communications including website updating, social media platforms, analytic tools, and other technologies
* General knowledge of Public Relations and Media Engagement, experience with AP Style
* Entrepreneurial strategist that consistently seeks and acts on opportunities to increase the organization’s digital communication presence
* Ability to perform effectively in a fast-paced environment, with a high level of creativity and self-direction
* Deep understanding of digital marketing and digital production
* Proven experience delivering effective and innovative digital campaigns
* Experience managing successful social media campaigns, and a solid understanding of social marketing
* Strong management skills, excellent oral and written communication skills
* Solid understanding of graphic design and branding principles
* Proficient with Microsoft Office, Google Suite, and Adobe Creative
* Experience with WordPress and other CMS a plus
* Knowledge of Convio/Luminate/Kentico a plus
* Must be fluent in English and Spanish


Application Instructions
