V-dog Initiates International Expansion



After 13 years in the U.S., v-dog has chosen to expand internationally. The environmentally sustainable pet food brand has a new international sister company called v-planet that shares v-dog’s ethical values. The new sister company will share the same branding and design as v-dog by featuring the company’s signature leaf-eared dog. 


The first offering from v-planet is vegan kibble available in two package sizes: 4.5 lbs. and 15 lbs. The formula features plant-based ingredients like pea protein, lentils and quinoa, which require fewer natural resources than meat-based counterparts. The company’s products will be made and packaged in Canada.


In making its debut, v-planet will be exhibiting at Interzoo in Nuremberg, Germany (May 8-11) at booth #7-622d in Hall 7. Executives Darren Middlesworth and Fred Krohn will be at the booth to answer questions about the new company. 


“Our goals are to make connections with distributors interested in providing their clients with a high-quality, allergen-friendly, alternative dog food,” said Lindsay Rubin, vice president of v-planet. 


Along with the v-planet announcement, v-dog initiated an early product release. Originally set to debut in May, the company’s Blueberry Wiggle Biscuits are now available for purchase.


“In addition to offering health benefits such as improved skin and coat conditions and relief from food allergies, vegan diets for dogs eliminate animal suffering while drastically reducing environmental impact,” said Rubin. 


The new vegan dog treats are grain-free, non-GMO and packed with superfoods like coconut, kale, buckwheat and blueberries. Blueberries are an excellent source of vitamins C and K, antioxidants, and dietary fiber. This is the second v-dog Wiggle Biscuit flavor to debut.


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