Are Loyalty Programs Worth it for E-Commerce Websites?

Loyalty programs seem like an effective option, but they do require no small degree of time, money, and effort to keep them alive. There may come a point where the value of loyalty programs can’t keep up for the cost, especially for small businesses and startups. Kissmetrics takes a close look at the metrics behind loyalty programs and helps discover just how much value they really offer in the modern, on demand culture we live in.

Ed LynesComment