Service design for an international insurance retailer.


Service Design

Service Design

KiSeguro is a global e-Insurance broker focused in LATAM, rich in digital marketing, brand and technical innovation and experience. The purpose of KiSeguro is to disrupt emerging markets while harnessing the power of smart technology and innovative strategies. The enterprise architecture consist of six major layers with wide ranging purposes. The result is a platform that can be easily replicated and rapidly deployed.

Optimized Strategy

Latin American consumers are highly engaged users of mobile technology. design positive interactive experiences that engage and empower customers, so they can confidently explore from query to conversion. To create an immersive experience around KiSeguro’s entire collection and its many cultural events, the Hot Studio team explored the museum’s past, its purpose, and the inspiring stories behind its walls. This extensive museum research is evident in the website’s architecture, its vibrant visual design language, and the content management system that supports the specific needs of each user experience.

Working With Many Teams

Instead of the predictable listings of exhibitions and talks and art collection photos, Hot Studio recommended a fresh break from the common newsletter-style museum website. The new interface streamlines the browsing features for fast access to exhibit details, and rotates homepage content about the “big ideas” and exhibits. Through videos of the artists and curators talking about the art, the redesigned site welcomes patrons to look beyond the exhibitions and into the thinking and intent behind them.


The human-centered design process helps designers hear the needs of the people and communities for whom they’re designing, create innovative approaches to meet these needs, and deliver solutions that work in specific cultural and economic contexts. Centered in optimism and embracing constraints and complexity, the HCD process helps designers ask the right questions. Ultimately, it can increase the speed and effectiveness of implementing solutions that have an impact on the lives of the people for whom solutions are designed.