Mail Mix Matters

The mailbox cannot live by ad mail alone. It needs other types of mail to boost ad mail’s effectiveness.

That’s the key finding from our recent white paper, Advertising Mail: Mail Mix Matters. The presence of a non-advertising mailpiece in the mailbox enhances the likelihood that a person will read, positively react to, and respond to a piece of advertising mail. Both First-Class Mail and Periodicals (such as a magazine) proved effective in driving those outcomes.


Hotline Hot Takes

In fiscal year 2018, the OIG hotline was contacted 96,252 times, almost double the number from the year before. Yet many of those complaints don’t actually fall within our jurisdiction and so we pass them along to the Postal Service.



Recent Poll


Recent Comments

  • 2 days 2 hours ago
    I read these awareness statements on this web site that say the USPS is aware that more packages and less letters is the new norm. Unfortunately, that awareness doesn't seem to have turned into...
  • 2 days 7 hours ago
    Why do people read and react more to ad mail when bills are in the mix? Money pressure. When people feel money pressure they make worse money decisions. State lotteries depend on the poorer for...

Monthly Archive