Friends United aims to:

Provide talented and emerging Aboriginal artists, who might not have experienced yet the degree of recognition and exposure which they deserve, with the business skills, support and encouragement needed to become independent, self-sufficient entrepreneurs who can better provide for their families;

Eliminate misconceptions and prejudice, and promote equality, peace and mutual respect among all peoples, cultures, genders and races by sharing the spiritual, deeply moving and meaningful stories of First Nation artists as told in their beautiful works of art;

Assist Aboriginal people take their long overdue and rightful place as cultural ambassadors for their communities and country who promote a deeper understanding of our shared humanity, our fragile relationships with nature, and our common responsibility to treat each other and our planet with care and respect.