How Amazon FBA Can Boost Your Retail Business

How Amazon FBA Can Boost Your Retail Business

abhijit chakraborty |

3rd December 2019

An Overview

According to eMarketer, Amazon generated an estimated $258.22 billion in US retail e-commerce sales in 2018. The e-commerce giant captures 49.1% of the online retail market and 5% of the whole retail market in the US. There are close to two million third-party sellers on Amazon, ranging from established brands to individual hobby sellers that compete every minute.

To gain a competitive edge on Amazon, it is essential to become a trusted brand with impressive feedback and customer reviews. However, traditional methods such as email marketing are not effective these days.

Availing services like Fulfilment by Amazon (FBA) can significantly improve your brand identity and increase online sales. Retail businesses worldwide are using Amazon SEO Services to increase their product visibility on Amazon. However, a majority of them are yet to implement Amazon FBA in their marketing strategies. Let’s explore the benefits of using Amazon FBA to increase sales and augment customer service efforts.

What is Amazon FBA

Amazon FBA service enables retailers, merchants, or independent vendors to sell their products on Amazon. One of the major challenges of any eCommerce business is fulfillment. Under its FBA services, Amazon provides storage facilities to sellers and manages their orders efficiently. Amazon FBA takes care of sales-related activities like processing payments, managing returns, initiating refunds as well as 24x7 customer service. As a result, sellers can focus on other important activities like driving traffic to their product page or optimizing marketing campaigns.

Also Read: Augmenting Organic Sales With Amazon SEO Services

The Benefits

Save Time, Money, and Space: By using Amazon FBA, sellers can significantly reduce their storage costs and save time as well. Considering the growth of digital marketing service providers, it requires better marketing strategies and greater upselling and cross-selling efforts. Since Amazon has strict guidelines on late dispatches, sellers must ensure that ordered items are shipped on time. Recruiting someone at additional costs to manage shipping activities may end up with bad metrics, putting the entire business at risk. Amazon will pack and ship every order on the sellers’ behalf. Moreover, some people do business to spend more time with their loved ones or to do things they love doing. FBA will enable them to spend time the way they want, while still making profits.

Amazon Will Pack The Products: You don’t have to buy packaging materials if you allow Amazon to deal with the shipment of orders. Customers must receive well-packaged orders to ensure that their products don’t arrive damaged. Letting Amazon take care of this will ensure that your products will arrive in good condition while also saving time and money.

Handle Customer Service: As part of the FBA service, Amazon handles your customer inquiries and complaints. Customers, at times, may contact you directly. However, you can redirect them to Amazon, explaining that you use FBA. They can get their issues/queries resolved directly through Amazon. In several instances, the customer might not understand the FBA service and they might need your assistance. If the situation is still unmanageable, you can contact Amazon Seller Support to provide further assistance to your customers.

Sell Your Products Anywhere: Enrolling for FBA does not restrict you from selling your products on Amazon. You can take advantage of various prime delivery options available for Amazon Prime members by integrating FBA with other channels like Shopify.

Immense Exposure: Due to the sheer size and market dominance of Amazon, you get an added advantage while availing FBA. Amazon is rapidly becoming one of the largest eCommerce sites on the internet. Gradually, more people skip Google and browse through Amazon to find the product they are looking for. 

Selling on Amazon FBA

Below are a few steps you need to take to use the Amazon FBA service:
  • Create an Amazon Seller Account: If you are not registered to sell on Amazon, you are required to create a seller account first. Once you create, you will see an option to choose FBA and follow the on-screen instructions
  • Choose a niche: You must do research and brainstorm product ideas
  • Look for a supplier: Once you decide the products to be sold, start building a relationship with a reliable supplier of the product
  • Create a Listing For Your Product: You can optimize your product page with the right keywords and content
  • Drive Traffic: Send your target audience to your product page to increase sales


Amazon is one of the best platforms for SMBs to attract potential customers. Irrespective of the size, Amazon’s FBA service allows businesses to showcase their products in front of millions of customers. It enables sellers to deliver excellent customer service by automating order fulfillment processes. Additionally, customers are more likely to trust your products when they are backed by Amazon. As such, it can be a great way to get more sales and increase brand recognition.

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