Gidistack Unlimited WordPress developer help for agencies and influencers Fri, 10 Jan 2020 09:50:49 +0000 en-US hourly 1 171488001 WHAT SHOULD DIGITAL AGENCIES OFFER LAW FIRMS? Thu, 12 Dec 2019 22:11:04 +0000 What makes a business standout ? among the millions of startups, created by people just as smart as you with more/less  capital than you. Well let us start from the word “NICHE”, which is a process of picking an industry and focusing all your genius to make yourself the first name they think of when they need a particular “Service”.I won’t dive so much on the benefits of niching down , but i will talk about an industry that has caught my attention lately and which most people might ignore which is “Law/law firms/lawyers”. I will talk about possible ways to get the attention of people in this niche and I am continuously going to keep updating 

1) Create a demo site:

Why do you need to go out of your way to create a demo site ? 

Law firms need a good website, with pixel perfect visuals and good conversion rate optimisation. The truth is most law firms don’t have a standard website and you should help them redesign/build their website.

The client(law firms) should already trust you know what you are saying and maybe a good slide or UI mockup should do the job, in some cases yes , but there is nothing better than giving your client a clue of how their website will not only look but how it will interact with customers, this way you are not just part of a long list of people dropping pitches with no strong visual representation of what you can truly offer. After convincing the client you outsource the website redesign and development to *capable developers* ( that would do a world class job.

(P.S the aim of a demo site is to showcase just certain things not all)

2) Offer Google My Business:

Any successful Law firm must always have their phones ringing and mail box full, but how is that possible with the ever growing competition? 

The first thing you can never get wrong is ensuring your clients company comes up when possible customers hit a google search box  for law firms/lawyers around their area or are searching for specific information your client’s website should be able to shed more light on and therefore persuade their clients from being potential customers to paying clients.


  Advantages of Google my business

Build relationships with customers

Ensure your client(law firms) always have an open line to their customers, post images indicating their place of business, read and respond to reviews.

All businesses that have gone through the hurdle of keeping all their information up to date have witnessed a high percentage of phone calls asking for directions and calls asking for consultation periods, opening and closing times and more traffic to their website.

 Understand and expand your presence

Getting the extra information on how many customers reached out , 

You can also see information like how many people called their business directly from the phone number displayed on local search results in Search and Maps. There you can track all this and ensure you get better conversion for them

Manage your information

You have the opportunity to manage the type of information that will be seen by potential customers, taking your time to gain more leads for law firms. Verify your content with google and your business becomes more reputable 

3) Create Content

As they say  ”content is king”  but i like to rephrase that to “Good content is king” , and it is not the type of king that dies and is forgotten a year after, its value lasts for decades and its audience grows indefinitely and stays in the internet hall of fame. So what’s your first step?  find a space where you know lawyers engage/discuss (linkedIn, Facebook groups, reddit.. etc ) and deliver valuable information for free , this information might come in any way, it can come as webinars , blog post, E books, podcasts and so many other forms. The idea is to become someone who can be trusted based on the knowledge you provide and later convert readers to paying clients who consider you as an expert in your field.


    We will be posting more on how you can add value to your clients 

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Is it still a good time to start a digital marketing agency? Thu, 21 Nov 2019 23:55:42 +0000 2019 is almost over and there are thousands upon thousands of digital agencies in the world today and ALOT of entrepreneurs are still starting new digital agencies even before the end of the year.
Digital marketing agencies are popping up everywhere and People keep wondering, is it still a good time to start a digital marketing agency? or is it too late?

Well, it depends actually. 🤔 🤗

Digital marketing is a growing field and has always been undergoing a lot of evolution.
There are a lot of businesses all over the world (…and more businesses are been started) in need of digital marketing services, most of them don’t have a clue where to start, that is where digital marketing agencies can come in and fill the gap.

But what do I know? 🤷‍♂️

So I asked some smart and experienced agency owners/founders, if it was a good time to start a digital marketing agency 👇

Digital marketing is the future…

You need to know something about marketing and help clients make more money

Have a niche/specialty

Experience matters alot

Specialize and find a unique differentiation

Healthy mindset, specialized knowledge and a blue print

…the right implementation plan

Specialize and collaborate

You need to be good, like really good.

Niche! niche!! niche!!!

Expertise and quality service

…and of course Mendy McEwen, founder/owner of Mod Girl marketing and creator of Mod Agency Insiders has something to say…

So YES it is still a good time to start a digital marketing agency. Just like Debanjan Mitra puts it…

“There is never a better time to start your agency”…

Debanjan Mitra

If you know what you are doing, If you niche and specialize either by industry or certain area of marketing, If you have cash reserves to cover startup expenses and of course If you can be patient and persistent.

That's all we've got, see you next week.

Unlimited WordPress Developer Help for Agencies
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