Gamification: How to make it work? (Part 2)


A game for research purposes is built around two simple criteria:


Gamification can be carried out in different ways:

1.  The survey is built as a game, for example:

  • Players are asked to build a product with available tools and resources but with some easy-to-understand constraints; for example, each component has a price and the player is given a certain sum to spend. This exercise reveals which components are essential to him/her.
  • Players must build an empty canvas an image of the brand as they perceive it. A limited number of visuals are provided.

2.  The survey is carried out in parallel to a game, for example:

  • Each response provides a piece of a puzzle which will be completed by the last question. The content of the puzzle is a reward, a piece of information, a brand, a link, etc.
  • Each response informs players of where other players stand, or what they’ve answered.



Mot(s) clé(s) : Gamification
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