Whale Watching: Many companies earn a huge portion of sales from a few customers

Kathryn Gessner and Kathryn Roethel Rieck contributed to this report. Historically, whales have gotten a bad rap. In Greek mythology, whales were depicted as ferocious sea monsters, and we all know how Moby Dick ends. However, for many consumer businesses, the “whales” are a prized catch. The term refers to the big spenders, high-rollers, and … Continued