How are customer needs impacting on life insurance firms?

Evolving customer demands is a key influence for life insurers when it comes to innovation–in fact, it is the main external factor pushing businesses to innovate, according to Milliman Life Technology Solutions’ survey of 100 executive-level respondents at life insurance firms across the US, the UK and the rest of Europe. However, insurers seem to have a more reactive approach, as respondents cite feedback and complaints from customers as their biggest trigger to review their technology needs.



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