What is CPaaS?

CPaaS is short for the Communications Platform as a Service. It is a cloud-based platform that allows developers to combine real-time communication features to their application without having to build interfaces or backend infrastructure. A CPaaS service provider will give support and product documentation to assist developers in through the development process.

The very first commercial SMS or Short Messaging Service was sent in the year 1993. It was after seven years that SMS was used as a marketing channel by the companies. If you ask us in current market SMS is considered as a globally respected and adapted mode of communication

All this praise is because of how simple it is to use. It is so popular because reportedly, around 5 billion people that is 65% of the world population uses it.

SMS can be used as a private mode of communication, as transactional or for the marketing communication channel between an application and a mobile phone.