One of the main challenges that we hear about as CXM / VoC / NPS practitioners are response rates that fail to meet expectations. Furthermore, in our increasingly mobile world, we are constantly besieged by messages and requests vying for our attention, so traditional methods are seeing a slow but steady decline in response rates. Despite all this, Fred Reichheld indicates that "the best companies can get 60 to 80 percent response rates".

You gather great customer experience data. The challenge is organizing, synthesizing, and sharing it to continuously improve your business. Advanis has been delivering customer experience dashboards to our clients for over 15 years; tools that help them accomplish exactly this goal.

A question that regularly comes up on NPS programs pertains to the availability of NPS benchmarks. Over the course of the many NPS programs that Advanis has conducted over the years, we have found that there are many things that impact the NPS score, including: