His main work characteristics include an international style, a refined handling of the visual, a great capacity to direct actors and a great sense of humor. Internationally, he has stood out for his work for brands like Johnnie Walker, Samsung, Pantene, Puma, Claro, Gatorade, Toyota, Head and Shoulders, McDonald's, Banco Santander, Itaú, Brahma and MasterCard. He was awarded in FIAP and elected Best Director for five consecutive years by the jury of El Ojo de Iberoamérica in Buenos Aires. He has filmed commercials in the USA, Latin America, Australia, Europe and Africa.