Billy Finn, a young rising star at an advertising agency, loves his job. But then he loses it. Bob Fitzgerald ’72’s Adman Cowboy (CreateSpace) follows Billy as he swings between highs and lows, struggling to balance his career with obstacles presented by events outside his control. Set in the era of Mad Men, Fitzgerald’s novel offers a glimpse into the pulsating world of advertising in the 1970’s. Fitzgerald was a vice president at three advertising agencies.