Cross-industry innovation ecosystems: driving convergence towards Industry 4.0

The presentation will focus on the Autonomous Shipping Project currently undertaken in Finland in order to answer the following questions: How does it turn conventional wisdom in many companies from different industries upside down? How does it redefine value co-creation concepts and boundary spanning and how does it potentially create a multitude of novel business concept innovations?

Peter ZETTINIG is adjunct professor in International Business at the University of Turku. His research interests include firms’ strategizing and innovation development in business ecosystems.