UX Writing: 5 ways to craft microcopy

“Words create worlds.” — Pierre du Plessis

Write up a world where people can smoothly and confidently navigate your product. UX writing is about crafting text or microcopy to help users reach their goals on your website or application.

Microcopy consists of text on buttons, error messages, product descriptions, tooltips, input fields and more throughout the product flow. Through these touch-points, UX writing adds intimate moments into the conversation between product and users.

I’ll cover 5 ways to craft effective microcopy: be user-focused, in brand voice, clear, concise, and purposeful.


“Make your customer the hero of your stories.” — Ann Handley

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