If you own your own small business, it’s likely you’ve at least heard of social media marketing as it is a cost effective way to promote your business

For one, nearly everyone has some type of social media account whether it’s Facebook, Twitter, Instagram, or something else. Additionally, is it’s free to get started. If you are already familiar with these social platforms, getting involved with social media marketing may seem like an easy prospect, however it can be more challenging than you’d think. Here are five things every business owner should know about social media marketing.

Have social media goals or KPIs


Different social media platforms have different advantages and disadvantages. Demographics have their own behavior on each platform, each one attracts different content and audiences–be mindful of those and the content best recognized on each Think about what your goals are with your social media marketing and plan accordingly.

Know your solution


Creating Engaging Social Media Content. (Retail Next)

Know the medium



Know your target


Know how to maximize efforts


Source:  Mobile Marketing Watch