submit to reddit

Sachi and Lee LeFever of CommonCraft strike again with “Social Media in Plain English.” Bravo!
CommonCraft’s product is simple explanation of complex ideas. And they are great at it.
You can follow the blogs of hundreds of self-proclaimed social media experts, (most of whom have not created a single actual social media client projects), you can buy one of the dozens of books that try to explain social media; read a hundred magazine articles about social media; or you can watch this quick, cute, smart video and understand why social media has caused a sea change in marketing, both online and off.