What I’ve learned in 30+ years in this industry

I started my career in Toronto, where I owned a health supplement store. Every day, I’d meet people coming into the store looking for natural ways to feel better and get rid of that brain fog, lack of energy, poor digestion and anxiety.

I’ve seen trends come and go, and I’ve learned a lot about what we all need to find more energy, improve our digestion and support a healthy mood.

I learned a lot talking to people. This experience, coupled with digging into nutrition research, taught me that there are 3 fundamental supplements that we should all be taking to feel our absolute best, every single day—for more energy and wellbeing, and a healthy, detoxified body.

(Hint: it has less to do with taking handfuls of pills, and more to do with bringing the body back into balance – starting with digestion.)


These are the 3 foundational supplements that everyone needs:


We all eat fruits and vegetables because we know they’re good for us. Over the years, scientists have identified isolated vitamins and minerals in fruits and veggies.

But they only recently discovered the real reason why fruits and veggies are so healthy for us…

The answer is polyphenols, which are microscopic plant nutrients that are found in coffee, chocolate, berries and red wine.

Polyphenols are amazing. They’re probably best known for the energy that they give us, and how they help to cool down inflammation and provide heart health benefits.

Polyphenols are needed by our bodies in higher amounts than what’s available in food. That’s why we all need to supplement with a superfood that’s rich in polyphenols.

I learned this back in my store, when I met Sam Graci, the man who formulated greens+. I started selling greens+, and started to get absolutely incredible feedback from my customers. Brain fog disappeared, people had so much more energy that opened up their time in the day to do more things that they wanted to do.

After all of these amazing testimonials, little did we know that the newest research was uncovering even more incredible things: Polyphenols help to nourish our digestive system (AKA our gut) act as food for the friendly bacteria that live there.

People were telling us that greens+ had helped their gut health immeasurably. But we also knew that there were so many people suffering from poor gut health, and that we could do more to help them.

That’s what inspired us to continue to look at the research, and create fermented organic gut superfoods+, which is a polyphenol-rich superfood created for the gut. We’re now all just beginning to understand the massive role that our gut plays in our overall health – and that supporting it can bring so many other benefits to the rest of our bodies.


If you’re exhausted yet can’t sleep, struggle to lose those stubborn five pounds, have chronic pain, trouble focusing or just feel “off,” you may be surprised to learn that the problem could be that you’re not eating the right fats in the right amounts.

Back in the 90s, we were just learning this, as research was just discovering that fish oils provided so many benefits. I’m so glad that we learned about it, because so many people were struggling with high cholesterol, high blood pressure and heart disease, kids were having trouble learning and ADHD was becoming more diagnosed.

So we looked at the science and worked with our longtime friend Dr. Alan Logan to formulate clean, sustainable fish oils with high EPA and DHA formulas to address many of the complaints that we were hearing about at the time: low mood, inflammation, trouble learning and heart health.

Along the way, the feedback on our omegas was incredible. And we also made some more amazing discoveries about how fish oils have amazing gut health benefits.


Have you noticed that people are always complaining about feeling bloated, suddenly becoming allergic to this or that, can’t fight off a cold, or are just feeling “off?”

That’s because the environment that we live in isn’t ideal for the trillions of bacteria that live in our guts, and we’re losing diversity of these “friends.”

There are plenty of probiotic-rich foods available these days, but they don’t provide enough different strains of good, living bacteria that the body needs.

That’s why we all need to take a probiotic.

So many probiotics were on store shelves, so we took the time to really learn about probiotics and create a better one.

We set out to make a different, more effective probiotic. We spent a lot of time looking at the science of what probiotics can do and how they work – and worked backwards to create a probiotic that would deliver more healthy, living bacteria to the gut for maximum impact.

We launched advanced gut health probiotic in early 2017, to rave reviews. If you’ve taken advanced gut health probiotic yourself, or have read the customer testimonials on our website, I’m sure you’ll agree.

Kid’s Health

A core value of Genuine Health is investing in sustainable and environmentally-sound practices to protect the earth for the next generation.

So naturally, we set out to develop a line of kids supplements that nourish them too.

Kids just aren’t getting the nourishment they need. In fact, 90% of Canadian kids fall short of daily recommendations for fruit and veggies – and they aren’t getting enough fibre or omega-3 fatty acids either.

We’ve been digging deep on importance of our microbiome on our health – especially how it is cultivated in childhood, and we’ve seen the way most kids tend to get probiotics – in sugary yogurts.

Lifestyle always plays a factor into health and screen time is a part of our kid’s everyday lives with children up to the age of 8 spending over 2 hours in front of a screen every day.

What better time than now to make supplements that nourish kids completely – setting a foundation for lifelong health. So, we partnered with trusted nutrition expert Joy McCarthy of Joyous Health to bring complete, science-based nutrition to kids!

fermented organic gut superfoods+ kids boosts your child’s nutritional intake with 22 organic, whole food, polyphenol-rich ingredients and prebiotics.

advanced gut health probiotics kids builds a child’s healthy gut flora with 5 billion CFU from 7 balanced strains to specific to kids health.

omega3 kids +D3 is rich in EPA and DHA and contains PLUS vitamin D for the healthy development of brain, eyes and nerves and lutein to help counteract the effect of blue light on the brain and eyes.

We sourced the very best wholesome ingredients, like USDA organic superfood fruits and veggies, triple-cleaned probiotic strains, and fish oils from wild and sustainable sources. Plus, they taste great – so your kids will be excited about taking care of their health.


In my more than 30+ years in the industry, I’ve learned a lot of things from listening to what you’re saying, and looking at what the research says.

I care about making great supplements that make a difference in your life, and your family’s life—because it matters.

What we do matters. What we put in the bottle matters. How we treat the planet matters. How we treat people matters. And empowering you with education matters, so you can make the best choices for your health.