It’s a New Millennial: Tuning in To Generation Y’s Listeners

It’s a New Millennial: Tuning in To Generation Y’s Listeners

Millennials, the young adults that make up Generation Y, are some of the most connected consumers in America today. They’re also steady radio listeners. These teens and twenty-somethings have more ways to consume content than any previous generation, and the options continue to advance. Yet despite rapidly evolving technology, radio continues to engage an extraordinarily high percentage of Millennials across the country each week.



Source: Nielsen Audio National Regional Database Spring 2013. Mon-Sun 6 a.m.-midnight.