March 18th, 2011


more trailers Limitless

Still of Bradley Cooper in LimitlessStill of Abbie Cornish in LimitlessDax Shepard at event of LimitlessStill of Anna Friel in LimitlessStill of Bradley Cooper and Abbie Cornish in LimitlessStill of Robert De Niro and Bradley Cooper in Limitless


Release Year: 2011

Rating: 7.3/10 (117,734 voted)

Critic's Score: 59/100

Director: Neil Burger

Stars: Bradley Cooper, Anna Friel, Abbie Cornish


Writers: Leslie Dixon, Alan Glynn

Bradley Cooper - Eddie Morra
Robert De Niro - Carl Van Loon
Abbie Cornish - Lindy
Andrew Howard - Gennady
Anna Friel - Melissa
Johnny Whitworth - Vernon
Tomas Arana - Man in Tan Coat
Robert John Burke - Pierce
Darren Goldstein - Kevin Doyle
Ned Eisenberg - Morris Brandt
T.V. Carpio - Valerie
Richard Bekins - Hank Atwood
Patricia Kalember - Mrs. Atwood
Cindy Katz - Marla Sutton
Brian Anthony Wilson - Detective (as Brian A. Wilson)

Taglines: What if a pill could make you rich and powerful?


Official Website: Official site | Official site [Germany] |

Release Date: 18 March 2011

Filming Locations: Bahia de Banderas, Puerto Vallarta, Jalisco, Mexico

Box Office Details

Budget: $27,000,000(estimated)

Opening Weekend: $18,907,302 (USA) (20 March 2011) (2756 Screens)

Gross: $79,249,455 (USA) (7 July 2011)

Technical Specs


Did You Know?

Morra, Bradley Cooper's character's last name, is the imperative of "to die" in Portuguese, which means the name of the character is something like "Edward Dies" or "Edward Die!".

Continuity: When Eddie jumps off the cliff into the ocean it is the middle of the day but when he returns to the surface of the water the sun is setting.

[first lines]
Eddie Morra: Obviously I miscalculated a few things.

User Review

Great Concept with Sloppy Execution & a Contrived Ending

Rating: 7/10

The concept of Limitless is fantastic - what would happen if you could take a pill (NZT) that would allow you to use 100% of your brain (instead of the standard 20%) and function on a level higher than you have ever functioned before? The possibilities for such a movie idea are well, limitless - pun intended - but unfortunately, despite some great acting, especially by Bradley Cooper, who plays Eddie Morra - the lead whose life the movie follows throughout it's duration, the film just could not overcome some major plot holes, sloppy writing and nonsensical moments.


Many times throughout the film, the script uses PLOT driven storyline instead of CHARACTER driven storyline in order to go from Point A to Point B which the script called for & in the process, didn't make much sense given who the characters were in the picture. Some examples:

1) The movie needed for Eddie to find the NZT stash & money in his Brother in Law's apartment, steal it, get away with it and then take the pill, feel the effects, and use the money to regain his life. Problem? It's absolutely ridiculous to imply that the cops wouldn't have searched him or at the very least patted him down after calling in a murder & going down to the station for questioning. Of course, the huge wad of cash/pills he shoved down the back of his pants would have been found had they searched him so it didn't happen. It's illogical and absolutely ridiculous that he would be able to steal what he did from the apartment, an apartment that he locked himself in when the police initially arrived - and have no issues.

2) The movie needed for the Russian thug to come after Eddie in order to find the NZT, take it and then make trouble for him the entire movie. Problem? It's not believable that super smart Eddie wouldn't remember to pay back the 100k that he borrowed especially when the money was constantly on his mind and he had just made 2 million off of what he borrowed. This is clear cut plot driven over character driven storyline because it's ridiculous for Eddie, the character, to not remember such a basic task, especially when there was direct danger to his life if he forgot.

3) The movie needed for Atwood's lawyer to steal Eddie's stash of pills causing Eddie to spiral out. Problem? Isn't it far fetched to imply that Atwood's henchman killed the woman in the hotel to frame her murder on Eddie at the oft chance that Eddie would retain the same lawyer that worked for Atwood just so he could get close to him to steal his pills for Atwood to save Atwood's life? Huh? How did the henchman/lawyer even know that the pills would be on Eddie to take? They never used to be - the custom suit w/ hidden pocket was something new. He certainly didn't carry them on him back when the woman was initially killed. This whole setup was contrived and made no sense and was based on a lot of coincidences, ones that no one could have predicted.

That is just a few examples of sloppy storytelling. There are also a bunch of basic nit picks that I have like: 1) Why didn't Eddie, who was fearing for his life, buy a gun & train how to use it under the help of NZT? He hires bodyguards and buys a fortress to live in but doesn't purchase a handgun? 2) Why didn't the scientists who made NZT take it themselves in order to use their super smarts to perfect the drug and make it what Eddie's scientists were able to create in the end without the aid of being under the drug's influence? 3) After drinking the Russian's NZT laced blood, why did Eddie lie there on the ground waiting for the henchmen to return so he could poke one in the eye w/ a needle? Why not get out of there? Did we really need that stupid fight scene? 4)Breaking into the safe with a chainsaw in minutes? Impressive 5) Is it really believable that NZT wouldn't have hit the black market and been all over the place?

Lastly - a huge problem I had with Limitless was the happy, Hollywood, contrived Ending. Withdrawal from NZT? Side effects? Once the drug wears off so does the heightened brain activity? No problem - the movie flashes forward 12 months to give Eddie Morra a rainbows, puppies & sunshine like ending where his labs have now created a pill that works like NZT only there are no side effects and the super smart effects are permanent. How nice! He's all happy now & brilliant forever & running for Senate - he's with his girlfriend & their ordering food and look, he's fluent in a foreign language because he's so smart and YUCK. The ending was so over the top in an 'everything worked out in the end' way. I hated it. I didn't need for Eddie to die or crash and burn or anything like that but Limitless took the concept of a happy ending to another level.

Also, with the ending comes a rushed attempt to villanize De Niro's character of Carl Van Loon who out of no where makes a pathetic power play by trying to blackmail Eddie & is quickly shot down. The whole scene between them fell flat for me and felt incredibly sloppy and quickly put together.

Overall, in spite of all the shortcomings, Limitless is still a really good movie. It's thrilling, fast paced and the basic concept is interesting and makes for an entertaining film - you just can't really think about things like logic or else you will be disappointed. 7/10