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LivingSocial UK TV Advert

With the huge amounts of money behind Groupon’s biggest rival LivingSocial I saw their advert on TV earlier this week

I guess if you have the spending power TV still is a powerful channel backed by web and social media et al.

I think the tie-up between FourSquare and LivingSocial is actually more beneficial for FourSquare as people question the value of “checking in” and getting badges. FourSquare need to make money and LivingSocial with their deep pockets and daily deals can make that happen. What LivingSocial do get is access to the FourSquare mobile user base.