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Basic channel attribution: can anybody help?


1 comment

  • Chris Apgar

    Hi Davide,

    There are a ton of good questions in your post! I don't think I can answer them all in one go, so here's some information to start and you can feel free to ask anything else that's left.

    In short, by default there isn't a way to track attribution across multiple clicks in your website. Even though as you say there are tracking components throughout Act-On that get tied together on the contact's activity timeline, they aren't combined in a form submission. In my understanding, there are two main ways to deal with this:

    1. Build a custom solution that uses javascript to persist UTM parameters (and add new ones) across your website, such that they will make it into your Act-On forms. One of our partners has come up with a really nice solution here:

    2. Use segmentation to gather a list of contacts that match these criteria. Since these individual data points are tracked in Act-On you can create a list segment that checks for form submissions, web visits, etc. You should be able to create a query that satisfies what you're looking for.

    Hope this is at least a helpful starting point!

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