Missing Your E-mail











Heads Up: Fix Yo Groupon




  1. Michelle Brennan says

    Why do they need to upgrade and make it more complicated?

    • I’m not a representative of Google, so I can’t tell you the business justification. But I believe it’s a response to “fix” broken marketing. For so many years, people offered something for free in order to build their mailing list, rather than attracting people who truly wanted to be on their mailing lists. Inboxes got cluttered, and Gmail is trying to “help” the consumer by highlighting those messages that the recipient seems to really want. In other words, those things the recipient actually opens and engages with.

      But it certainly does make it feel more complicated for marketers. The thing to remember though is, this is organically “scrubbing” you list for you; a housekeeping task we don’t often remember to do. Your list will be much more productive from a business standpoint if a higher percentage of people are actually opening and engaging with your content.

      The people who signed up so they could get something for free, and then have never read your messaging since, really don’t need to be on your list anymore! They weren’t planning on buying from you in the first place.

      Good question though! I’d love to have a response from Google to it. 🙂

  2. I hate having to ask people to adjust their settings to receive my email. UGH!

    • I completely agree with you, Bonnie! The alternative is to trust that they like your content enough to engage with it organically. If they do that, the filters will recognize it, and you’ll still hit the inbox. But it puts a lot more pressure on you to create content that creates engagement regularly.