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Truffle Media Update for January 31, 2013, What Consumers Crave about Animal Agriculture

Registration ends Feb 1! What can Farmers, Ranchers, and Social Media Do? - The Agchat Foundation is hosting the first regional Agchat conference. In partnership with the Minnesota Corn Growers and the Minnesota Farm Bureau, this one day event on February 23rd at the DoubleTree Hotel in Rochester, Minnesota, will help farmers and ranchers learn how social media can improve their connection with the non-farm public [event info] [event registration].

Agri-Marketing Posts To Help You

What Resonates With Consumers?

  1. Video: What Resonates With Consumers? - Jarrod Sutton, National Pork Board Assistant Vice President, Foodservice, Retail and Channel Marketing, provides insight on the business side of selling meat. Some of the factors that play into meat pricing is how consumers perceive products and how they feel about animal welfare plus agriculture sustainability efforts [video].
  2. Blog: You Have Aged Audiences - "The population of people reading newspapers has aged dramatically in the last three years to the point that nearly three-quarters of the audience is aged 45 or older", says Alan Mutter, a noted media analyst. What does that mean for those still in the newspaper ecosystem [blog]?

Focus on Agriculture Issues

What Consumers Crave about Animal Agriculture

  1. Audio: What Consumers Crave about Animal Agriculture - "What people are imagining what is happening inside sheds is way worse than what is actually happening.", says Dr. Temple Grandin. What does she propose farmers and ranchers do? [audio].
  2. Blog: Can Food Marketing Change? - This week's news commentary opened up with how Coke, Pepsi, and other food companies are working to become part of the solution for obesity and food related health issues. Marketing is going to play a key part in how food companies change their image with consumers. Expect to see more companies leverage touch points on health, wellness, and caring for your health future [blog].

Agriculture and the Media

Corn price: It's All About The Rain

  1. Video: It's All About The Rain - Dr. Steve Meyer, President of Paragon Economics, on the economics of pork production? Rain, rain, and more rain will be the big question for 2013. When, where, and how much? His snappy statement? If it rains then corn will be $4. If it doesn't rain then it will be $8. Dr. Meyer also covers some longer term concerns and opportunities: consumer incomes and their related spending, farm policy and legislation, and changes in industry approaches to animal welfare [video].
  2. Resource: Ag Career and Job Search Tools - We all hear about careers and getting a job and doing something. But how do you find that career if you are not sure about anything? These resource links are stating points for discovering and researching agricultural [resource].


The Truffle Media Networks team