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Aruba Consulting Inc.

the most effective aspect of digital marketing is search engine optimization (SEO) and search engine marketing (SEM)


organic search accounts for over 21% of e-commerce sales while paid search and email marketing each account for 17%. (source: custora).

sales from organic search are a direct result of effective SEO. sales originating from paid search can be attributed to a successful SEM campaign.

what is SEO?

definition from Wikipedia


what is SEM?

definition from Wikipedia


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