Marlboro Net Promoter Score 2020 Benchmarks

Estimated Net Promoter Score is


Marlboro is a brand of cigarettes.

It is made by Philip Morris USA outside the United States. It is well known for its billboard advertisements, magazine ads of the Marlboro Man, and its long associated history in the sponsorship of motorsport. Richmond, Virginia, is the location of the largest Marlboro cigarette manufacturing plant.

What is Net Promoter Score?




Learn more about NPS

Is Marlboro's estimated NPS of -3 considered to be good?

Net Promoter Score is a number from -100 from 100.


The industry average for Tobacco is 0.

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How to understand the NPS benchmarks


Consider an example: If Marlboro sends out NPS surveys immediately after purchase, they are tracking their customers' initial excitement and the checkout experience.


Therefore, comparing the NPS score of Marlboro with your own without any further context is not that useful.


What is Why is useful?



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Other companies with Net Promoter Score similar to Marlboro

Company Industry Score
Comcast Consumer Brands / Car Manufacturers -3
Telfort Telecommunications / Wireless Carrier -3
Ocado Consumer Brands / Grocery -4
Time Warner Cable Telecommunications / Cable/TV service -5
BBC Media / Cable/TV service -5
Sky Telecommunications / Cable/TV service -5
Time Warner Telecommunications / Cable/TV service -5
CIGNA Insurance / Health and Life Insurance -1
Vodafone Telecommunications / Wireless Carrier -1
Chase Financial Services / Banking -1

We have estimated the Net Promoter Score of Marlboro based on the publicly available information
