Weighing the Pros & Cons of Instagram Stories: Is it Right for You?

Are you in the Snapchat-or-die camp, or are you being seduced by Instagram Stories? If you're still trying to figure out which one is best for your business' interests, we made an easy guide with the pros and cons to help you make the most judicious decision.

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Snapchat Instagram Stories social media marketingWait, something ain't right...

For all the content that you deem worthy of a social share, but that isn't good enough to warrant a coveted slot into your Instagram gallery, there's now Stories, as we've all been extensively made aware of.

Needless to say, this release was met with a lot of noise, mostly due to the fact that it's a near carbon copy of the millennial/gen Z beloved Snapchat, but also because in an unexpected twist, Insta's founder and CEO admitted it. Cue shock, awe, and ultimately, reverence. Apparently a very atypical move in Silicon Valley.

A lot of accounts have already jumped on board, from publishers to beauty brands, and everything in between. This functionality certainly expands Instagram's umbrella and the role it plays in our daily lives, no doubt a move made to keep users on the app longer without losing ground to indirect competitors. There are so many advantages to keeping it all on one platform, but that doesn't necessarily mean that it's a be all and end all solution for brands that are constantly evaluating which option is their best one.

After properly assessing the situation, it was time to dive a little deeper into the pros and cons of using both platforms to help you better determine where to focus your brand's precious time and resources.

Save the infographic below to be able to quickly reference to as you're navigating this brave new world. What a time to be alive!

Instagram Stories Snapchat pros & cons

This breakdown showcases that the pros are outweighing the cons by a slight margin, but it's up to you to determine what's right for your business and how consequential each point is to you. The good news is, Dash Hudson has solutions for both, so no matter your dilemma, we have your back.

If you need help figuring it out, we're literally one click away.