Direct Container Print has huge potential within the world of pharmaceuticals, an area that is relatively poorly leveraged compared with other industry sectors.  What we will explore will be some of the benefits that might exist for pharma by leveraging the expertise and capabilities that are being seen in FMCG, beverage and so forth and where those benefits might be. Additionally we will try to understand the “size of the prize” that exists and where the focal areas might be along with the challenges and barriers that exist with respect to widespread adoption.