Discount Diamonds: Bvlgari Eau Parfumee Au The Vert- First Haiku

As my closet is testament to, if you wait long enough every trend eventually comes back into style. As I wrote that I gazed at the perfume vault and realized the same thing holds there. As perfume trends go the 1990’s was one of the most vital at creating new genres and styles. Despite it being all the rage today, transparency was one of those. It was also a time where perfumers who were behind-the-scenes artists had some latitude. It would be another ten years before their names were as known as the brands they worked for. The first star perfumer is probably Jean-Claude Ellena. The perfume which probably defined the style he would refine for the next 25 years is Bvlgari Eau Parfumee Au The Vert.

To perfume lovers if you speak M. Ellena’s name they think of their favorite minimalist perfume from his time as in-house perfumer at Hermes. Many are surprised when I show them that style was apparent in 1993 with Au The Vert.

Jean-Claude Ellena

The simple brief given him was to create a perfume evoking a Japanese tea ceremony. He took this to heart considering the minimalist aesthetic of Japan. His thought was to streamline the composition down to a few essential ingredients. To keep the focus on the tea as you would at an actual tea ceremony. What comes to life is a vibrant perfume in just a few well-chosen notes.

The opening is the soft floral citrus of orange blossom. It is given definition using coriander and cardamom. The cardamom gives lift to the citrus character. The coriander captures the green undertone of the flower. The floral nature is given some depth with jasmine. This brings us to the green tea. It is a bit bitter. It is also very transparent. It rises in tendrils of steam through the top accord. Underneath it all is a light application of smoky woods as if the brazier the tea was heated on enters the scene.

Au The Vert has 8-10 hour longevity and moderate sillage.

At the time this was released it was a best seller because there was nothing like it on the market. It was a perfume which wasn’t as forthright in its charms as the others on the department store fragrance counter. It is entirely on trend for today’s perfume customers. The nice thing is it falls into my Discount Diamonds cutoff as you can find bottles available for right around that $40 limit. I can tell you there are few perfumes out there which are better.

As M. Ellena would evolve the style begun here his creations would be called “Perfume Haiku”. Au The Vert was the first of those verses.

Disclosure: This review is based on a bottle I purchased.

Mark Behnke

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