Matters Community

Mail Metro Media has developed this helpful new resource to enhance our current research capabilities and allow us to understand and engage with your consumers in more depth than ever.

What is it?

A reader panel of over two thousand members who have agreed to share their opinions through surveys, polls and discussion rooms.

Who are Matters members?

A collection of consumers of all our Mail Metro Media products who complete a survey in order to join. This provides us with not only their demographic information, but also their everyday behaviours such as how they get to work, what TV channels they watch and which social media they use. This information allows us to then target our research to specific groups of people to ensure the most valuable results.

How can Matters help you?

Gather important insight into your target audience through conversations and short or long term research in a variety of different ways:

Discussion Rooms

Qualitative forums that enable deeper exploration of consumers' thoughts and opinions on a variety of topics. Respondents can interact with each other and upload media such as photos and videos.

Creative Testing

Quantitative or qualitative analysis of an advertising concept or creative before it goes live to evaluate impact, or after the campaign has run to measure success.

Quick Polls

One question with a multiple choice answer, these polls are fast and simple to implement and gauge how readers feel about a specific topic making them perfect for insight hooks.


Quantitative in-depth research that gives more detailed understanding of a particular topic. A variety of question types can be asked including those related to a particular image or video and the data can be cut by demographic and attitudinal statements.

Task Based Activities

Quantitative and qualitative studies of community members who have been set longer term tasks such as diary entries and product trials. These provide a great opportunity to understand consumer behaviour in real time.

If you would like to be part of our Matters Community you can sign up here: