How Will the Coronavirus Change the Facebook and Google Duopoly? Mar 30

eMarketer principal analysts Nicole Perrin and Debra Aho Williamson discuss how COVID-19 has changed engagement and the flow of ad dollars to the digital duopoly of Facebook and Google. They then talk about gamifying social distancing, Mozilla and Scroll's 'Firefox Better Web,' and Instagram 'Co-Watching.'

How Advertisers Are Responding to the Coronavirus Crisis


Meal kits are experiencing an uptick in popularity as more people practice social distancing and turn to alternatives to limit their grocery store shopping.

eMarketer research analyst Matteo Ceurvels discusses the impact of the coronavirus pandemic in Latin America. He breaks down the latest developments on consumer behavior and business operations in Argentina, Brazil, Peru and more. Watch now in English and Spanish.



Before the shift to digital, marketers didn’t have a measurable way to track their companies’ growth, which would allow them to prove their worth. As Deloitte Digital's CMO Alicia Hatch put it, “In the C-suite, we were essentially speaking Mandarin to English speakers. No one understood what we were talking about.”

In Crisis, UK Consumers Trust Established Organizations for Information

Digital media and the spread of misinformation are two topics that often go hand in hand, and as the coronavirus pandemic takes hold in the UK, consumers are turning to tried and tested methods of acquiring necessary information. With a less splintered and partisan than what’s found in the US, organizations like the BBC and other traditional media continue to be the go-to sources of information for UK consumers.

Coronavirus Catapults Grocery Ecommerce in the UK, but Online Grocers Struggle to Meet Demand

Amid the countless (mostly unpleasant) surprises brought on by the coronavirus pandemic, one development was entirely predictable: the surge in online ordering of groceries and other essential items.

How Companies Can Set Employees Up for Success When Working from Home


Most influencers consider brand awareness to be their primary role when collaborating with marketers. But in the past year, social networks like Instagram have slowly begun opening commerce features to creators, indicating that influencer marketing could soon play a larger part in driving purchases on social media.