Link Tracking - SMS Marketing Features - SimpleTexting

Link Tracking

Back to Features

Keep an Eye on Clicks


Segment Based on Click Behavior

This is link tracking with a whole new level of detail. We don’t just give you the ability to track the overall click-through rate of your campaigns. Now you can segment your subscribers based on who clicked and who didn’t.

Create Targeted Drip Campaigns

Our unique link tracking feature works hand-in-hand with segments and autoresponders. Now you can tailor your campaigns based on your subscribers’ behavior. Create a text that sends automatically after a subscriber clicks a link in a specific campaign. Send another to those who didn’t click. We’ll walk you through how in our help center.

Viewing Link Stats

To view your link stats, log in to SimpleTexting and navigate to Analytics > Campaigns report. Scroll down and you’ll see a section called Detailed breakdown, which records several data points for both campaigns and autoresponders, including URL and click-through rate.

You can monitor your link performance for high click-through rates to determine which texts have been most successful in grabbing your subscribers’ attention. Conversely, consider modifying texts that contain links with low click-through rates, which are less successful.