Clarifying the 'Why'

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Leaders often struggle with exactly what makes a statement of purpose or vision capable of getting people committed.

Care and Growth Applied – Clarifying the 'Why'

This module enables you to understand how to phrase the intent or purpose of the organisation in such a way that people will be willing to go beyond their immediate self interest in pursuing the intent.

By the end of this module you will be able to:

  • Identify the conditions under which the purpose of the business legitimately calls on the intent to serve in the member of the organisation.
  • work to wordsmith such an intent.
  • Identify and articulate the benevolent intent of a department or function.
  • Identify and articulate the benevolent intent of a role.


Save when you purchase a Company (10 Users) or Agency (50 Users) License below.

Your Instructor

Etsko Schuitema
Etsko Schuitema

Etsko Schuitema is a renowned business consultant who has authored numerous books including Leadership: The Care and Growth Modeland Intent: The Core of Being Human. He is a Lead Partner in Schuitema, a business transformation consultancy operating worldwide.

Frequently Asked Questions

​What type of course is this?

This is a self led online course. You will be taking part in group discussions, completing the online quiz for each section and an offline assignment.

What methodology is used in the course?

The course uses a base of Social Constructivism. In addition our activities are based on the principles of Andragogy and Bloom's taxonomy of learning and centre on the cognitive domain.

The course relies heavily on group interaction and reflection. Since the content is focused on concepts and philosophical underpinnings of the Care and Growth Leadership model the activities require discussion and reflection.

[PF1]Need a more formal description here.

What are the course commitments?
You are expected to spend approximately 2 hours per week on course activities. You are required to log in and complete short activities such as watching a YouTube video or posting to a forum discussion. These activities are designed to take no longer than 5 to 15 minutes per interaction. You are required to login frequently to complete the activities, download the reading material, watch the videos and participate in the discussions. You are also expected to complete assignments that test your ability to apply your knowledge in the workplace.
What materials do I require?
You are not required to purchase any text for the course. All materials are provided in the form of videos or PDF documents.
Do I need to be doing the course at the same time as other members?
The course uses an asynchronous design methodology. This means that no activity requires you to be online simultaneously with the facilitator and other members. This does not mean that the facilitator cannot connect with the student in real time.
When does the course start and finish?
How long do I have access to the course?
What if I am unhappy with the course?


The purpose of the Care and Growth Applied Online Module is to enable you to share your knowledge, gain new knowledge and skills and implement them in the workplace. It will build on the content covered in the Care and Growth 101 - Orientation Module.

You will have access to video and written revision material. You will be required to complete an assignment, and a number of discussions and other activities. Each activity will list what is expected of you.

Course Activities - These are the potential activities that you may encounter on the course.

Videos : You will be provided with knowledge material throughout the course in the form of videos. The videos are between 2 to 10 minutes. You are able to pause these videos and replay them at any time.

Reading material : You will be provided with PDF extracts from Etsko Schuitema's book 'Leadership' and Wendy Lambourne's book 'Legitimate Leadership'

Quizzes : These are multiple choice questions based on the material.

Forum Activities : Forum activities consist of an initial question or statement followed up by a discussion. Forums enable you to express your opinion and to comment on the submissions of other delegates.

These activities are very important, thus your participation and enthusiasm in engaging in the conversation is strongly encouraged. Please reflect on your submissions and replies before you write them.

Assignment : This activity is designed to give you an opportunity to test your ability to apply your knowledge in the workplace.


It is important that you are provided with all the support you require to complete the course. Faique Fakier is the administrator and support person on the course.

Please don't hesitate to use the support forum located at the bottom of each course. This either emails the facilitator or starts a live chat.

When in the main screen overview (Class Curriculum), you will find a tab (chat button) at the bottom right hand side of the screen, it will say "Leave a message" if your facilitator is offline and "Need Support?" if your facilitator is online.

Please use this as the primary medium of communication for any support you may require. (please see the 'How to Navigate This Course' section in the Introduction for more details)

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