One question we get a lot is, “With everything you could do with your life and your business, why do you choose to market healthcare?”

For me the answer is simple: Because it’s rewarding.

Marketing does many things—none greater than to help people make informed decisions. With healthcare, everyday decisions can mean the difference between life and death.

Now, I know that some who are listening think of marketing as the dark side of business, solely concerned with making the cash register ring.

But that doesn’t have to be true.

Great marketing connects good products with people who want and need them. Healthcare marketing should be no different.

When Lenz works with a leading hospital, physician practice, or healthcare non-profit, we know that we are helping more people stay healthy and receive high-quality care.

And that feels pretty good.

-Richard Lenz