Communicating stereotype-relevant information : How readily can people individuate?Yeung, Victoria Wai LanKashima, Yoshihisacommunicationdistinctivenessindividuationstereotypicality361It is often suggested that people automatically form impression of target by using stereotypes. However, people can flexibly deploy different types of individuating processes, depending on the communicative context. We showed that people can individuate targets from their social category by communicating stereotype-inconsistent information (person-group individuation) when they are required to reproduce information about the targets; people can individuate targets from other individuals by communicating information that is distinctive about the targets (person-person individuation) when required to identify the targets. Participants' performance is unrelated to information memorability (Experiment 1), and not affected by time pressure (Experiment 2). Humans' adaptive capacity for individuation is discussed.Wiley-BlackwellJournal Articleapplication/pdfhttp://hdl.handle.net/2115/47525https://eprints.lib.hokudai.ac.jp/dspace/bitstream/2115/47525/1/AJSP13-4_209-220.pdf1367-2223Asian Journal of Social Psychology1342092202010-12enginfo:doi/10.1111/j.1467-839X.2010.01313.xAuthor Posting. © The Authors 2010. This is the author's version of the work. It is posted here for personal use, not for redistribution. The definitive version was published in Asian Journal of Social Psychology, 13(4), 209-220. http://dx.doi.org/10.1111/j.1467-839X.2010.01313.xauthor