Privacy Policy

Who is this privacy notice from?

This privacy notice s from dashel Helmets Limited. We must under Data protection law, provide you with a privacy notice.

What is this privacy notice about?

On May the 25th data protection law in the UK changed. The new rules have replaced the Data Protection Act 1998.

The new rules give people more control over how organisations use their data.

This notice explains how dashel Helmets Limited will use and protect the personal data we collect from you and store.

What we promise to do

dashel Helmets Limited promise to look after your information. We will not sell your data to anyone, and we will keep it secure and private. We also want to make sure you know how we use your data and allow you to be fully in control of your marketing preferences.

What information about you do we collect?

To process your order, we need to have your name, address, telephone number, helmet size, and card details.


We rely on the lawful basis of legitimate interests (to process your purchase) and consent (for marketing purposes) under GDPR to collect and store this data.


How long will we keep my data for?

If you have opted in to marketing by giving your consent, your name and contact details will be stored until you retract your consent, but not exceeding 5 years.

If you have made a purchase, your name, contact details, and purchase information will be kept for 3 years for customer services purposes.

How will we use the data you provide us with?

We will only use your information on the basis that it is necessary to process your purchase and provide customer service, or We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.

Where we need to give your information to third parties it will only be for these purposes.

If we contact you it will only be for the above reasons, or because we have your consent to use your information for marketing purposes. You can change this consent easily at any time by contacting us.

If we must transfer your information outside of the EEA, we will only do so if a similar level of data protection law applies.

We only collect data that is necessary and only keep it for as long as we need.



How your data is stored








Age of consent



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We may use the information we collect from you to offer you products and services that are relevant to you. This is what we call marketing.

dashel Helmets Limited will rely on consent in order to use your details for marketing purposes.

This means you will be asked if you wish to opt in or out of marketing. We may ask you to confirm or update your preferences periodically, or if there are changes to the law.

You can update this consent at any time by contacting: or mailing us at:
dashel, 3rd Floor, 86 - 90 Paul Street, London, GB EC2A 4NE

Third party services






Under GDPR you have the following rights:


  1. The right to be informed
  2. The right of access
  3. The right to rectification
  4. The right to erasure
  5. The right to restrict processing
  6. The right to data portability
  7. The right to object
  8. Rights in relation to automated decision making and processing

For more information on your rights, or to make a complaint visit the Information commissioner’s Office (ICO) at Telephone: 0303 123 111 32



Changes to this policy



For any further information or requests in relation to this notice Contact:

Address: Privacy Compliance Officer, dashel Helmets Limited
4th Floor, 86 - 90 Paul Street London GB EC2A 4NE




Shopping Cart

How to pick the right size +

Measuring and fitting

Measuring your head


Dashel helmets come in 3 Sizes:

Dashel Cycle Helmet 
Small (S): 54-56cm
Medium (M): 57-59cm
Large (L): 60-62cm

Carbon Fibre Edition

Small (S): 54cm - 56cm
Medium (M): 57cm - 58.5cm 
Large (L): 59cm - 61cm

How to Fit your Helmet




How to Achieve the Perfect fit


remove some completely then do so.
