Marketers reach out to mommybloggers

The Swedish blogosphere is dominated by teenage girls with fashion blogs, but in the US another group of female bloggers are becoming a force to be reckoned with – mommybloggers. A few days ago some 1,000 women (60% of them moms) attended the BlogHer conference in San Francisco. Many companies have realized that reaching out to mommybloggers can have a positive impact on sales or brand recognition.

See for example the San Francisco Chronicle about mommybloggers here and Jeremiah Owyang’s photo of the goodie bags handed out to some bloggers at a pre BlogHer party with the purpose of getting positive publicity on their blogs.

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