Why Indian OTT services should adapt to survive after pandemic

Despite huge spikes in streaming service viewership during Covid209 lockdown, OTT streaming services in India need to remain vigilant in these uncertain times, especially with the global recession reaching its worst. The stakes are especially high for independent players who have heightened pressures to meet their metrics, or else face the same fate as OTT platforms like Viu and HOOQ.

TV Shows Factual

NEW DELHI: The Covid2019 pandemic has led to many businesses within the country shut their shops completely, including the $22billion hotel industry. For the past two months, with stringent travel restrictions in place, the industry faced clumps of losses. However, as the lockdown starts easing, the players are slowly prepping to get back on their feet.

TV Shows Factual
Covid2019 impact on the M&E industry: A mix of pain, hope and opportunities

MUMBAI: The Covid2019 outbreak has impacted the domestic media and entertainment industry, comprising of film production and exhibition, print media and TV broadcasting segments, besides DPOs and OTT Platforms.

TV Shows Factual

Amidst COVID-19 lockdown, when thousands are looking for inspiration, adidas has been leading the charge with #HOMETEAMHERO Challenge -- inspiring more people every single day to stay physically and mentally fit. Joining adidas in this endeavor is fitness enthusiast and former Miss World 2017 Manushi Chhillar. Announced as a brand ambassador today, Manushi will be front-running adidas’ mission to inspire more women to embrace fitness, whilst creating a positive social impact through the power of sport. 

TV Shows Factual
Disney+ and Apple TV+ see success during first six months

MUMBAI: New OTT services Apple TV+ and Disney+ have captured significant market share in the streaming video space, rounding out the top five behind the "Big 3" Netflix, Amazon Prime Video, and Hulu, according to a recent consumer survey research by Parks Associates.

The research firm's Market Snapshot: Disney+ and Apple TV+ highlights the impact of the entry of Disney+ and Apple TV+ in the OTT market, including insights into the factors driving their growth.

TV Shows Factual
Lay's launches new campaign #Heartwork as ode to unseen heroes

MUMBAI: Lay’s has launched a campaign to share gratitude towards the unsung heroes’ who have brought joy to millions. Aptly titled #Heartwork, this campaign is a heartfelt, emotional ode to each hero in the brand’s supply chain who works relentlessly against all odds to ensure Lay’s brings joy to millions across the country.

TV Shows Factual
HUL donates over 74,000 testing kits to tackle spread of Covid2019 in India

MUMBAI: Hindustan Unilever Ltd (HUL) has donated 74,328 RT-PCR Covid2019 testing kits worth Rs 13 crore to help ramp up testing of patients in the country. The Maharashtra government has received about 28,800 RT-PCR testing kits to help in the early detection of Covid2019. Others who received the RT-PCR kits include Indian Council of Medical Research (20,160 kits), Metropolis Labs (8088 kits) and Apollo Hospitals (17,280 kits).

TV Shows Factual
Asianet starts airing popular serials

MUMBAI: Prominent GEC in Kerala Asianet is back with some exciting entertainment for the audience. TV shoots which were stalled due to the Covid2019 outbreak have resumed following the guidelines issued by the government.

The GEC has started airing a few episodes in the content bank and the newly shot episodes from 1 June. Popular shows Maunaragam and Kudumbavilakku will go on air from 15 June.

TV Shows Factual


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