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More than 2 million blog posts are written every day and if you haven’t launched your blog for your business till now then it’s your biggest mistake. If you are a small business then having a blog is very important. Yes, blogging does need some time and effort but its a great ROI. Blogging is one of the effective and inexpensive ways to drive traffic to your website and attract more customers.

In this article we’ll discuss 3 main benefits of blogging and why you should start doing it.

1. Boost Website Traffic

Blogging is a proven strategy to boost website traffic. Blogging is a long-term game and it boosts your organic SEO. Each and every page of your website get indexed on google search engine and when you write a new blog article then it will also get index on the search engine. means it is another opportunity for you to get clicked.

According to Hubspot, if you publish more than 16+ articles there is a chance that you will get around 3.5 times more traffic as compared to 4 articles each month.

2. Blogging Offers Fresh Content to Post on Social Media

You can’t put external website links on social media platforms all the time. It makes your social media presence feel spammy and you will start losing your customer engagement.

So sharing your blog articles on social media is a smart decision. When you write any fresh article on your website, share it on various social media platform like facebook, twitter, google+ etc. So that your customers get something new each and every day.

3. Customer Trust Company Blogs

Blogging is an important way to keep your customer informed about your company’s latest and trending news including company events, future plans, latest service, and announcements.

Customer easily trusts a company’s blog and it boosts customer engagement.

Some Quick Tips for Blogging:

1. Be Strategic about your content
2. Connect with your audience
3. Write the rich-keyword blog article
4. Write for your audience first
5. Have a call-to-action button at the bottom
6. Build your email list
7. Use eye-catching blog headlines
8. Have more words in your article
9. Write an in-depth blog article
10. Be consistent