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[https://www.iconfinder.com/p/coronavirus-awareness-icons?utm_source=Daily+Lab+email+list&utm_campaign=8595b8440c-dailylabemail3&utm_medium=email&utm_term=0_d68264fd5e-8595b8440c-395948925] - - public:weinreich
graphic_design - 1 | id:290778 -

[https://www.behaviourworksaustralia.org/behaviour-change-101-series-five-steps-to-select-the-right-behaviour-to-target/?utm_source=Habit+Weekly&utm_campaign=1f1cda8506-EMAIL_CAMPAIGN_2020_02_02_02_55_COPY_01&utm_medium=email&utm_term=0_ab93d31fb5-1f1cda85] - - public:weinreich
behavior_change, strategy, target_audience - 3 | id:285232 -

At BehaviourWorks, we often prioritise behaviours using the Impact-Likelihood Matrix (figure below). In this approach, behaviours are prioritised by mapping them based on: The impact they have on the problem they are intended to address. The likelihood of the target audience adopting the behaviour.

behavior_change, storytelling, technology - 3 | id:285228 -


[https://marketoonist.com/2020/01/peak-brand-purpose.html?utm_source=Marketoon+of+the+Week&utm_campaign=fdf771450e-EMAIL_CAMPAIGN_2018_0429_COPY_01&utm_medium=email&utm_term=0_4ae9870613-fdf771450e-200401969] - - public:weinreich
humor, social_marketing - 2 | id:285202 -

what does my job entail? (describes social marketing)

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