Connected Consumer

The Connected Consumer Report delves deep into the shopping experiences of modern apparel and accessory consumers of all ages, providing a detailed account of how their favorite shops are adapting to an evolving commercial landscape. It seeks to understand if these retailers are making the most of their commercial channels, including if, and how, they are preparing for the future.


  • Millennials make an average of 19.3 purchases every year
  • 25 percent of the Bridge Millennials that buy online prefer Amazon
  • 50 percent of consumers preferred omnichannel shopping experiences