Discover Industry Trends

How it's done


What trends are impacting the industry?

What are the industry benchmarks?

No benchmark data is currently available for this industry.

How do I use this information?

It is one thing to have data about your industry, but another to have thought it through understand what it means, and determine what actions you will take to use it to your advantage. In this section, we give you some tips on how to analyze your industry.

Understanding your industry

Businesses that don’t understand their industry fail. So you need to have an intimate knowledge of your industry if you want to prosper. Part of this is knowing your target customers and competitors. However, there’s a range of other questions your industry research should also seek to answer including:

  • What trends are impacting your industry?
  • What's the outlook for your industry for the next 3 to 5 years?
  • What is the size of your industry?
  • What is the overall growth potential of your industry?
  • What are your industry benchmarks?
  • How is technology affecting your industry?
  • What government regulations and laws affect your industry?


What else do I need to know about my industry?


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