in Design

Volkswagen – Think Blue Campaign

DDB Mexico and The Maestros contacted Plenty agency to work in the new Volkswagen campaign. They create five commercial under the slogan “Think Blue” , which invites protect the environment on a day to day basis. They especially focus on the ecological characteristics of the new Volkswagen models such as low power consumption, the start and stop function and its kilometers performance per liter.

The campaign is in line with the values ​​of the brand: innovative , valuable and responsible. Plenty agency gave life to a city and its surroundings made ​​completely of paper where VW cars move freely and interact with various characters especially created to highlight the characteristics of each car. Blue is the chosen color for the campaign, as established in the car industry as an eco- friendly color, along with the white maintained the characteristics of the campaign.

