Synchronized Sales and Marketing: The New Dream Team

There is something mesmerizing about synchronized swimming, don’t you think? Some might argue its validity as an Olympic sport, but others will tell you it’s not as easy as it looks! Not only does it demand strength and aerobic endurance, but also grace and precise timing. Imagine getting an entire team of swimmers to move in exactly the same way at the same time, while staying afloat. Like most sports, this type of teamwork requires a commitment to a common goal, lots of practice, and good leadership—which coincidently can also be applied to teamwork in the workplace. In particular, aligning sales and marketing.