The business benefits of an M2M device being able to receive an operational profile over the air are considerable. So too are the benefits of having the ability to amend that operational profile, to upgrade it, or even to switch it completely for another.
Time and labour costs are reduced: if a device, or a fleet of devices, needs a new operational profile it can be deployed from one central, remote location. A drag-and-drop, on-screen process potentially replacing hundreds of engineers being sent to open up and adapt IoT-connected products.