It’s no secret traditional marketing, while still relevant and a good technique to have in your arsenal, just isn’t enough anymore. The world has evolved and having digital as a part of your business marketing strategy is essential to connecting with your target audience. But, how do you marry the two (traditional and digital)?  

What is content marketing?

Content marketing is the process of planning, creating, distributing, sharing and publishing content with the goal of engaging and nurturing existing and potential customers. One of the biggest misconceptions is that content marketing is simply a blog. Yes, a blog posting is beneficial to educating readers about your products and services, but it’s not the be-all and end-all when it comes to content marketing. 

An e-book about why quick connect couplings are critical to offshore drilling. A video educating viewers about orthotics. An eNewsletter sharing the latest news in the world of dentistry. These are all forms of content marketing. Going “beyond the paper” not only allows for multiple touch points with consumers, but also caters to different types of individuals in places where they’re spending time. By distributing helpful and relevant content, businesses can be looked upon as the trusted authority in that industry, all while developing meaningful connections with their target consumer.  

What’s your Gameplan for Growth?

