Coffee Is Just Hot Bean Juice: Radical Objectivity and Stoicism by Dominic Vaiana

2,000 years ago, the most powerful man in the world took his seat at a prestigious banquet, only to remind himself that his glass of vintage wine was just old, fermented grapes, that his roasted pork was nothing but a garnished dead pig, and that his robe was simply the hair of a sheep soaked in shellfish blood.

This man was Marcus Aurelius, the first-century Roman emperor who, despite having autonomous power over what was arguably the most dominant empire in history, never allowed his authority and luxuries to corrupt his perceptions. How easy would it have been for such a figure to become preoccupied, much like today’s power-hungry egomaniacs are, with fantastic stories to exaggerate the importance of his wine, his meal, and his clothes?

And yet he resisted.

But cultivating this sober, pragmatic worldview was no easy task for Marcus. Indeed, it was the byproduct of relentless mental discipline, much of which is captured in his Meditations. Among the strategies he implemented to tame his ego was, for lack of an official term, radical objectivity: using contempt to put luxuries in their proper place, seeing “valuable” assets as simple, material objects and evaluating them accordingly.

When we have meat before us and other food, we must say to ourselves: ‘This is the dead body of a fish, and this is the dead body of a bird or of a pig, and again, this Falernian [wine] is only a little grape juice, and this purple robe some sheep’s wool died with the blood of a shellfish’…This is how we should act throughout life: where there are things that seem worthy of great estimation, we ought to lay them bare and look at their worthlessness and strip them of all the words by which they are exalted. For the outward show [of things] is a wonderful perverter of reason, and when we are certain the things we are dealing with are worth the trouble, that is when it cheats us most’ (Meditations, 6.13).

Translation: take life at face value so you can focus on what’s important.

This art of radical objectivity eventually became a fundamental aspect of Stoicism, the school of philosophy which Marcus Aurelius inadvertently became a figurehead of after his death. And while he certainly didn’t invent radical objectivity per se, he did popularize it. His emphasis on mental clarity and self-restraint in a superficial world is woven into a number of Stoic discourses throughout history. The teachings of Epictetus, the Greek slave-turned-philosopher who lived during the same era, ran parallel to Marcus’ meditations:

Don’t let the force of an impression when it first hits you knock you off your feet. Just say to it: ‘Hold on a moment; let me see who you are and what you represent. Let me put you to the test.’

What a liberating thought: to know that we’re in charge of deciding whether we let glamor and excessive emotion conflict with our reasoned choice. It would seem self-evident to remind ourselves of this when, say, shopping for a car or trembling with excitement at the feet of a celebrity. How much tension could we relieve ourselves of by taking our desires off the pedestal we’ve blindly placed them on?

And yet we allow our perceptions to dictate our well-being.

Say what you will about philosophy, but now more than ever we need a mental framework that can subdue our baseless desires and bring us back down to Earth. Marcus Aurelius and the other first-century Stoics were undoubtedly among the most disciplined and pragmatic thinkers in recorded history, but it would be foolish to suggest that it was more difficult for them, along with those they taught, to resist the allure of consumerism than it is for us in 2018. Sure, there was fine wine and expensive clothing 2,000 years ago. But today, each of us must wake up and confront a multibillion-dollar marketing and advertising industry whose sole objective is to reverse any progress we make towards clarifying our perceptions.

There are men and women who devote their lives to manufacturing gadgets that are more addictive than cigarettes and brands that are more loveable than our own family and friends. And they are good at it. We need these things, we are told. They are part of our identity. Any marketing veteran knows that the less a product or service serves some utilitarian function, the more it implies about identity. But in a time when most of us have our primal, utilitarian needs met (food, water, shelter) charlatans and hacks have free reign to create identities for us.

Who would’ve thought the solution was written in a notebook 2,000 years ago?

Philosophy, particularly Stoicism, isn’t about asking vague questions that make life complicated. Philosophy is about setting our feet on the right path, one that leads to a good life characterized by clarity, not biased perceptions.

How often do we exaggerate the importance of our possessions or that which we wish to possess? How often do we put a veneer of sophistication over life’s trivialities? We tell ourselves stories about the most frivolous purchases in an attempt to enrich our lives. Ironically though, all these stories do is set us up for disappointment when we can’t get them (or when they’re taken away.) Picture the girl frantically checking her phone, equating Instagram likes with fulfillment. Or the grown man inwardly melting down when nobody notices his new BMW.

What would Marcus Aurelius, Epictetus, or Seneca say about these scenarios? Surely, they would point out the emptiness that results from getting so worked up over what isn’t under our control. Perhaps they would encourage channeling that energy towards a more tangible purpose.

Most philosophical and theological traditions agree that desire, though it is the root of suffering, will always be an inherent part of the human condition. But the last thing we should do is chastise ourselves for it, or worse, pretend we don’t desire anything. As the Jesuit priest Anthony de Mello noted, the more we renounce something, the more power it has over us. Going minimalist for a month or throwing out our possessions is like putting a Band-Aid over a gunshot wound – it won’t fix the root of the problem. Instead, we should follow the example of Marcus Aurelius and lay our desires bare, ponder their worthlessness, and “strip them of all the words by which they are exalted.” It is by understanding our desires, and the emptiness of them, that we lose interest.

The question remains, then, what does being Stoically objective mean in a contemporary sense? We don’t have a creed, doctrine, or rulebook to answer that question, (nor do we need one) but it doesn’t hurt to have some inspiration. That being said, here are some applications of the Stoic art of radical objectivity with a 21st-century twist:

Single batch, artisan, or gourmet coffee is hot bean juice.

Social media apps are for-profit dopamine factories.

A Mercedes-Benz is an assortment of steel, plastic, and glass.

A Rolex is a miniature clock made out of rocks and metal.

Balenciaga shoes are pieces of leather stitched to rubber.

Celebrities are flesh-and-blood mortals with just as many, if not more, problems than we have.

The next time you feel inferior for not “living the good life,” see how transformative this exercise can be. Often by default, we hand over so much control to our biased judgements, even to the point of going into debt or sacrificing our wellbeing and sanity for the sake of them.

Take Apple watches for example: there are millions of people who own them, and millions more who want them. And why not? After all, Apple describes it as “the ultimate device for a healthy life.” But once you strip away the story and the fancy packaging, what more is it than a 1.5-square-inch piece of stainless steel strapped to your wrist that turns you into a puppet, jerking your head with each vibrating notification?

It’s only by managing our impulses that all of these things, watches, clothes, cars, lose their power over us. Not to mention, this can save us a lot of money.

This is not to reduce life to some sterile existence devoid of meaning. On the contrary, radical objectivity adds meaning to life: once we peel the glamour away from our material desires, the clouds begin to clear – what’s left are the priceless aspects of life, ones that can’t be reduced to physical attributes: companionship, wisdom, purpose, fulfillment.

To see things for what they truly are, without their ornamentation or status, is not only difficult but unpopular. Even if you don’t go as far as to relive Thoreau’s Walden, it’s not uncommon to draw strange looks when you abstain from luxuries that you can easily afford. And when that itch to blow money inevitably manifests itself, remember this observation from Seneca, who tutored the self-destructive Roman emperor Nero:

Slavery resides under marble and gold.

Outward show is often an indication of inward conflict. As Marcus Aurelius again reminds us, when we become certain that our accomplishments and possessions are more important than they truly are, it’s then that we are under their spell.

Dominic Vaiana is a writer and media strategist based in St. Louis, Missouri.

Author: Gregory Sadler

Editor of Stoicism Today

10 thoughts on “Coffee Is Just Hot Bean Juice: Radical Objectivity and Stoicism by Dominic Vaiana”

  1. Hello Dominic,
    I have some pretty direct questions for you about this article – several of them. Despite some effort to be diplomatic on my end, my questions are still to the point and can be confrontational. I’m not sure you want them. You can email me if you do, but I understand completely if you don’t. My email address is: .

  2. I don’t think your examples are accurate demonstrations of radical objectivity. Take, for example, the depiction of coffee. First, coffee doesn’t come from beans, it comes from something more akin to a cherry. More significantly: it’s not just water. It’s an emulsion of oils and other chemicals. This is not insignificant–different brewing methods, for example, can yield very different cups of coffee, at the molecular level. This can affect behavior, as someone prone to heartburn may opt for certain brewing methods as opposed to others.

    What’s being presented as “radical objectivity” is really two things at once: describing things in a very negative manner, and atomizing things to their constituent parts. The former is a useful tactic in re-aligning your thinking; it presents a different perspective, and shakes you out of the normal one. The latter is only useful in a case-by-case basis. I can have all the bricks, glass, and timber I want, but it doesn’t constitute a house, much less a home, unless I do some very specific things with it. The house is composed of, but distinct from, those constituent components. Similarly, you can say that a human–even a sage–is merely meat on the hoof; I think any Stoic would object to this, however. A books is merely dead trees and dried nut-juice (I’ve only made black walnut ink); I think we can all agree that the Meditations are more significant than those components make them seem!

    I think the important thing to remember is “What is the value of this object to me?” My car is useful because it gets me places quickly. Anything that doesn’t have a bearing on that is irrelevant–not necessary to be ignored, but it should only ever rise to the level of a tertiary concern. My grandfather’s hard hat has little immediate value to me, but it’s a way to honor him. That makes it a bit more than metal and plastic.

    1. You’re reading too deep into this. The reader realizes coffee doesn’t come from literal beans. “Coffee bean” is a colloquialism. Most coffee is the same – we just imbue meaning on it through branding, storytelling, etc.

      Nobody is advocating the disparagement of valuable things like books or, God forbid, human beings. The exercise is to be done, as you said, on a case-by-case basis – not for everything.

      I can’t tell if you disagree with the premise of the article (that we should take luxuries less seriously) or if you’re just disagreeing for the sake of disagreeing.

      1. The term used was “Radical Objectivity”. The author chose the strictest criteria. It’s not unreasonable to point out failure to meet them, particularly when there are real consequences to those failures. Sometimes the difference between “luxury’ and “non-luxury” is for real, objective reasons. Coffee’s as good an example of this as anything. Sure, there’s branding and story telling–but underlying that there are real, physical, objective differences. If you don’t believe me, try it. Take the same beans, grind them appropriately, and make a cup of coffee via the pour-over method, a French press, a stovetop espresso maker, and a Turkish coffee pot. I’ve done it. It’s rather eye-opening (if you’ll excuse the joke).

        It’s worth pointing out that there’s a field where radical objectivity is the norm: science. In the last 200 years or so science has brought about more change for the better in the human condition than had occurred in the entire history of humanity up to that time. Radical objectivity is a powerful tool; we should show it the respect due such a tool.

        I admitted that attacking luxuries is fine, in a limited context. What are those limits? No answer is given in the article. Classical Stoicism says (with the obvious caveats that there is no one answer, and some disagree) there are NO limits. I didn’t get the example of applying this to children out of thin air; it was a Stoic philosopher who said we should look at our children and say “These too shall die”. The term “luxury” isn’t fixed; we can set the bar anywhere, up to and including our own kin. And that’s a problem for a philosopher. Sliding scales have a tendency to move towards that which is easiest for the practitioner. Without some clear criteria, you will soon find that NOTHING is a luxury. The alternative (logically consistent with this article) is Cynicism in the Classical sense, where you consider EVERYTHING a luxury. I think we can all see the flaw in that.

        If you read my post again, you’ll note that I presented several criteria for applying attacks against luxuries. I find it amusing that someone who is criticizing the article is willing to do so, while someone defending it is not.

        As for why I chose to criticize this article, my reasons are not relevant, and I find it truly distasteful to see someone make such a transparent attempt at dismissing my arguments on an ostensibly philosophical blog. It doesn’t matter if I did so because I feel strongly about the issue, or because I’m having fun; what matters is whether my criticisms are valid or not. Thus far, you’ve presented nothing to invalidate them.

        1. Hello James,
          If Dominic chooses to receive my critique by email, he will see that I too have questions about the use of the term “objectivity” or “radical objectivity”. I found multiple examples in the article, besides coffee, where items are described on “material” or “physical” grounds (not coffee grounds, ha, ha), and not necessarily on “objective” grounds. The distinctions may seem trivial, but since they are being made at a philosophic level, those distinctions will have consequences by the time they get used in some specialized discipline(s). That’s why it is critical to make correct identifications early on. If a philosopher won’t make those critical distinctions, then who will?

          If Dominic doesn’t want to receive my comments by email, perhaps you would like to. You sound like a guy who pays attention to detail and who takes philosophy seriously, which is exactly the kind of disciplined and honest thinking I would like to see from Dominic as well. If interested, my email address is .


  3. This article made many good points and was well written. I liked and will reuse the term Stoic objectivity. Describing the use of stoic philosophy for building a mental framework I found help me clarify the purpose and use of stoicism. Thanks for your contribution.

  4. A great article thank you. I already had this ability to break things down, reduce them and see what they really were, before I ever started reading about stoicism, but if I spoke about it people would label me a “debbie downer” or negative thinker. They couldn’t understand why I couldn’t just look at it and be wowed and taken away by it. So mostly I keep it to myself but it has helped me immensely in life when desire and want start to move in. I fear I sound arrogant but I do get dismayed when I see people so easily become dazzled by shiny objects,fancy foods.

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