Research proves that radio regularly reaches consumers within two hours of their largest purchase of the day.Can there be a better time to reach customers than on their car radio while they are driving to do today\rquote s shopping? (courtesy of the Radio Advertising Bureau).

Radio is the only true mobile medium. In the car, at work, and at play, radio is there\’85the companion and the advertising force your customers take with them wherever they go. (courtesy of the Radio Advertising Bureau).

In your personal life, when you have something very important to communicate to someone, which would you prefer \f1\endash to show them a picture, to write to them, or to talk with the intimacy and emotion of the human voice?Radio sells with intimacy. (courtesy of the Radio Advertising Bureau).

Want a 100-piece symphony orchestra in your ad, an elephant, a chorus, a laughing child, a love song?With word pictures and emotion-evoking sounds, radio\rquote s theatre of the mind stimulates the most emotion-filled pictures the mind can comprehend. (courtesy of the Radio Advertising Bureau).

Today\rquote s newspapers average 2/3 ad copy to 1/3 editorial copy. TV spends about 1/3 of its time on advertising. Today\rquote s radio, at about 10 minutes of advertising per hour, devotes less than 1/5 of its time to ads.Radio is the uncluttered medium. (courtesy of the Radio Advertising Bureau).


Newspaper and TV are reach media \endash they reach varying numbers of people. Psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to penetrate. Most local businesses cannot afford the necessary three-times-plus frequency that effective advertising demands \endash except on radio. Radio is the reach and frequency medium you can afford.

Radio\rquote s variety of formats allows you to pinpoint your advertising on the station or stations that best match your customer\rquote s interests. You cannot pinpoint advertising in the broad-reach, scattershot newspaper and TV media forms. Radio\rquote s unique targeting ability saves you money. (courtesy of the Radio Advertising Bureau).

With radio advertising you are front and center in the listener\rquote s attention span when your ad is on the air. You\rquote re never buried on page 42 and you\rquote re never surrounded by your competitor\rquote s ads. With radio, you are always on the front page. (courtesy of the Radio Advertising Bureau).

Passive forms of advertising simply list merchandise or tell you where a product is available. Radio is an active medium capable of stirring emotion, creating demand, and selling your product or service. Today\rquote s hotly competitive marketplace demands an active medium. That\rquote s radio! (courtesy of the Radio Advertising Bureau).

Radio is never cookie-cutter. There are many different formats and genres of music that appeal to specific demographics so you can find the perfect home for your ad spot. From country, alternative rock, classic rock, hip hop and R&B, jazz, oldies, talk stations, spots, pop, and so on, there is a station that reaches your target demographic.