How much would you be willing to sell your last name for? Jason Sadler, is willing to let his go for $34,500 to the headphone supplier JLab Audio as long as they stay the current top bidder. Some of you may remember him from but now he has taken his human advertising to a new level. address the issue of why businesses should be placing their bids now. Jason admits to never having any real sense of identity stemming from his last name especially after changing it three separate times throughout his life. So this new business venture is just the next step to keep the momentum of his brand going. He also says, “I love brands- especially those that are willing to push the envelope- and I take pride in giving them different creative opportunities to get seen, this opportunity included.”

So how it works is any company had the opportunity to start bidding on November 1st, and the bidding ends December 12th at 11:59 pm. There are some rules about what can and can’t be considered a last name for example, the “company” name cannot include symbols, numbers or spaces, and is limited to 30 characters or less. So on January 1st, 2013 Jason will officially change his last name to the business that wins as the highest bidder also changing his divers license, social media sites, and website url!