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I always felt like I was a bit behind on the quick moving conversation happening on Reddit, especially when it came to brands I was responsible for marketing wise.

While working on Taco Bell, I craved the Google notification equivalent of a Reddit Scrapper. Something that would message me every time there was a Taco Bell related Reddit conversation - whether to be in the know, collect insights on our fans, and perhaps at its best, activate on.

Using IFTTT, I made my own Reddit Scrapper, which i can use for any brand, keyword or interest I want.

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