57% of Streaming-Only Customers Primarily Motivated by Price

Article Featured Image

Why do people turn to purely streamed sources for their video entertainment? For 56.9%, the answer is price.

That's one finding from "BroadbandNow 2019 U.S. Internet, TV & Phone Shopping Study," released today by ratings company BroadbandNow. Consumers who chose a combination of cable and streaming were far less motivated by price (38.9%).

News 1


The study finds satisfaction levels higher for streaming-only customers than those who have pay TV or a combination of pay TV and streaming. Those with cable reported the lowest satisfaction levels.

"Of the consumers who purchased or switched TV services in 2018, cord-cutters who used streaming TV exclusively were more satisfied than those who purchased traditional cable or satellite TV," Busby says. "Because so many of these purchase decisions were motivated by price, I believe this will challenge traditional providers to offer more flexibility to customers, such as providing smaller, bespoke content or channel offerings at a lower monthly price point."


For more shopping data, view the full study for free (no registration required).

Streaming Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues
Related Articles

Today's Skinny Bundles Don't Meet Customer Preferences, Says TiVo

TiVo did the math and found that fewer than half of TV consumers could find a skinny bundle service that streams their favorite channels.