Form Tracking Basics

CallRail’s form tracking feature allows you to easily stay organized and on top of every form submitted to your website. Each time a customer fills out a form, we’ll capture the contents of that form and instantly alert you by phone call, text message, or email. This allows you to increase your lead conversion rate.

Before tracking your forms, you’ll need to install the JavaScript snippet on each every of your website where you’d like to track forms. This script is company-dependent in your account.

If you don't yet have a form on your website, you can build one using CallRail's form builder:

Create a form with CallRail's form builder

Set up Form Tracking

Each company in your account has its own setup for form tracking. Use these instructions for each company where you'd like to track forms.

  1. Choose the company where you’d like to track forms.

  2. Click Tracking at the top of the page.

  3. Select External Tracking in the left menu.



  6. Click Activate to start tracking existing forms on your website.

Correlating Forms with Keywords

Once your form tracking is set up in CallRail, there is an optional step you can complete to see your keyword data reporting alongside your forms. These keywords display on your Form Analytics dashboard, as well as in your customer's Form timeline.

Learn more about Form Analytics in this help article


This help article outlines how to add this parameter to your Google Ads account.


Why aren’t my forms showing in CallRail?

CallRail’s Form Tracking feature can detect any form that is submitted via HTML on your site. If you’re loading a form on a page using JavaScript, we recommend changing the form to use standard HTML so our dynamic number insertion script can pick up form data.

I have multiple forms on my page, and only want to capture data from one form. How do I exclude a form from being tracked in CallRail?


HTML Markup for Form Submissions


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