

Introduce Dutch children (and their parents) to computational thinking through a playful tech and science driven loyalty campaign.

To introduce children into the world of tech and science we’ve created Techie; an augmented robot that comes to life after scanning one of the collectable AR-cards. With these cards they can unlock various moves for Techie and in the programming module they can combine these moves in order to create their own mind-blowing stories and adventures and share it with friends and family. (visual)

Techie is also the star of his own Youtube trilogy, a nation-wide advertising campaign and he appears across the internet as children can share their own programmed AR-stories. Techie is also incorporated in educational programs for Dutch primary schools. (visual)