Work Effectively And Earn More (Part1)

work effectively

I watched an Olivier Roland’s video  and I learned good stuff.

Everyone wants to work more efficiently to save time and make more money. There are 2 books to learn how to do this and I’m going to do a synthesis of 2. Maybe you already know theses 2 books, it’s « 4 Hours Workweek  » by Tim Ferriss  and « The One Minute Millionaire » by Mark Victor and Robert Allen.

Before you start, it’s important that you know that there is a special relationship between time and money. The idea is to better manage your time in your day to make your money work for you and make more money. There are several actions to put in place to do this and these actions based on 3 laws :

  • Leverage – Leverage gives you the speed to reach your goals faster. With a lever, you can control several elements. There are 5 types of leverage in 5 forms. We’ll see this in detail.

  • Pareto’s law.

  • Parkinson’s law


lever effect leverage

Let’s start with the leverage and its different points of support. There is a very interesting quote from Archimedes :

« Give me a place to stand, and a lever long enough and I will move the world »

Leverage allows you to reach your financial goals more easily and quickly. The higher the fulcrum is, the higher you can go up and far.

5 points of support

Money from others

Very useful in the real estate because the money of the banks and the tenant can allow you to have an additional income and a heritage. This heritage is largely financed by the money of others.

Skills of others

By meeting professionals who have more experience than you and mentors on your professional field, you can follow their examples. This allow you to access years of knowledge in a very short time, and avoid making mistakes that can cost you a lot of money and waste a lot of time.

Ideas of others

Find a partner who is willing to share ideas. For example to create your business instead of reinventing the wheel, you can join a franchise network to use and implement a business model that has been proven.

Time of others

Use the skills of someone who has more experience than you, by this way you can save. Delegate tasks.

Work of others

Support a team that is capable to manage things for you without you need to give last minutes instructions. Create a team with a list of instructions so that they are as autonomous as possible.

5 forms of support points



Mentors are an incredible source of information. Select the people who inspire you from the people who have succeeded in the field you want to master.


It’s known to many we can accomplish more than alone. A team makes it possible to work in synergy and to find solutions more quickly. Find people who have the same values as you and who have complementary skills.

One of the best example of a successful team is the team Steve Wozniak and Steve Jobs who together created Apple. Steve Wozniak is a computer genius, he created the first Apple computer, the Apple 1 and he largely created the Apple 2 that made the success of Apple. Steve Wozniak is a very nice person but at the time, he didn’t have the skills to sell these computers. Steve Jobs was a sales genius but he didn’t have the skills to create these computers.

Steve Wozniak and Steve Jobs separately have never been able to create something as impressive as Apple, the association of these 2 people who shared the same values and the desire to offer people computers easier to use have marked the history of computer with Apple.


The more professional relationships you have, the greater the leverage will be. Grow your network in the areas where you want to share and work.

Skills and tools

Having essential tools to reach the goal and mastering the operation of theses tools increase success. Skills to master are the power of persuasion, rhetoric and humor.


Using a good system increases the chances of success. To make money, there are millions of systems (there are so many on internet). The perfect system has 5 characteristics :

  1. No need to liquidity

  2. No risk or little

  3. Require no time

  4. Require no management

  5. Require little effort

The truth is that is very, very, very difficult to find an investment system that has these 5 characteristics, but you have to try to get as close as possible to work less and earn more money.

Pareto’s law

pareto law 20 80

Parkinson’s law or the 20/80’s law discovered by the economist and sociologist Vilfredo Pareto. This principle explains that 20% of the countries of the world share 80% of the wealth and that within these countries 20% of the people share 80% of the wealth. Here is the basis of this principle : « 80% of effects come from 20% of the causes », which means that a minimum of causes create a maximum of effects. Always try to identify in your actions or in your company, the 20% of actions which bring 80% of results.

Parkinson’s law

parkinson law time effort

Parkinson’s law discovered by historian and essayist Cyril Northcote Parkinson. This principle explain that the work extends so as to occupy the time available for the completion of a task. For example, if you put 2 hours to do a task that can be done in 1 hour, you still go for 2 hours. To have more time, we must force ourselves to have less. The basis of this principle is to do a task at 50% or 75% of the recommended time to do it.

In this section, we saw leverage, Pareto’s law and Parkinson’s law. In the 2nd part, we’ll see the 5 actions to be effective and the 4 actions to make more money.



Boost Your Marketing Based On Science (Part 3)

tate tougue bitter sour sweet salty

I watched an Olivier Roland’s video and I learned good stuff.

Click if you didn’t read Part 1  and Part 2 .


Taste is a bit of an amalgam of 5 senses because it’s necessary to use 5 senses to have the full sensation of taste in the brain. It’s enough that it misses 1-2 senses so that the flavor modified. When a brand works to be recognized by several senses, it improves the credibility and the memorization of the brand.

An effective sensory marketing is based on the coherence of the senses to increase the positive evaluation of products, stores and visiting intentions. This multisensory experience increases the probability of creating strong and lasting emotional connection with the consumer.

Cognitive ergonomics, pricing, distribution and sales

cognitive ergonomics

Rules of innovation, presentation product/service and a good selling price increases the turnover and improves a brand’s perceptions. Consumers spend more time in a store when the place is thematized, theatrical or with a sensory experience.

Creating nice design for the brain helps a product to succeed in a market. Certain specific packaging’s elements attract the attention and interest of the brain. Imaging and iconography provike emotional evocation, color awakens somatic makers, writing gives meaning to the product and the brand gives the product qualities linked to its essence.

The preception and the price of a product/service by the brain have important consequences on the amount of purchases. An inapproritate price compared to consumers perception on the price-quality ratio can cancel a sale. A consumer refuses to pay for an expensive product if the quality seems low. With a price too low, a consumer thinks that the quality is bad.

The psychological price, which is the price that a consumer is willing to pay to buy a product/service, is the fundamental basis for the price policy.

Pay creates an impression of pain in the brain and there are several solutions to decrease or avoid this feeling : payment term, credit, deferred payment, product/service presentation like Premium, billing per month rather than per hour, price below a fixed price ($ 299.99 instead of $ 300.00).

When stores are thematized, theatrical or with a sensory experience, it increases the presence time of consumers as well as the interest. The result is an increase in turnover and an improvement in the brand perception of the store.

Subliminal relationship

subliminal messages

Since antiquity, communication has used many subliminal techniques to be more persuasive. Subliminal communication target directly the brain’s subconscious. Ads is still based on Aristote’s rhetoric method to improve credibility and Cicero. Here are Ciceron’s recommendations  : It’s necessary to prove the truth of what you say, it’s Logos. To reconcile the benevolence of the listeners by using the Ethos and to awaken in them all the emotions useful to the cause with Pathos.

  • Logos

    This corresponds to the choice of logical and rational messages. Theses messages show indisputable arguments about the quality of the product/service on an innovation that other brands don’t have.

  • Ethos

    This is to give confidence or seduce consumers.

  • Pathos

    It’s about message based on emotions.

Communications can be based on hedonism to look for inner well-being or joy like luxury or sex. To trigger strong emotions and enter in the memory, messages can be violent as for example advertisements on the road safety.

Subliminal communication target directly the brain’s subconscious, bypassing the barrier of reasoning. Even though subliminal communication is prohibited in some countries, many methods are allowed and used in advertising.

Advertising entertainment is an advertising based on the spectacular using humor or art with the harmony’s rules like Golden Ratio , Vitruvian Man , eroticism, etc.

Brands works with emotions to influence the consumers brain to make purchase. Consumer’s brain is attracted by brands whose history is reminiscent of known myths memorized in the unconscious (copy by somatic markers).

Brands need to create a story, an original epic that can be told in the community and be told for several generations.

Community and social networks


Community and social networks influence the consumer’s individual consciousness, which make it a collective consciousness. A consumer has access to a huge amount of information from different sources in real time. This information comes from all over the planet. This access to information allows the consumer to make comparisons before buying. With interactivity, a consumer becomes a neuro-consumer-actor. We’re living the creations of a new behaviororal generation of neuro-consumer multiprogrammed, it means people who consult several media at the same time.

We’re slowly entering a world where zapping replaces logic and reflection. A world where people prefer sequential information based on emotion rather than linear information based on conceptual reasoning.

Several factors influence the purchasing behavior : free economy, uberisation or participative economy of purchases, return of auctions, the wait of the proposal of purchases of the last minute, used to choose from several references as with Amazon (70 millions products), geolocalisation use of different sales channels (social networks, internet, smartphone, etc).

There are methods to meet these new expectations, permission marketing and digital marketing desire.

  • Permission marketing

    Permission marketing allows communication only with prospects who have given their agreements.

  • Desire digital marketing

    The digital marketing of desire is based on quality content and the pratice of « one-to-one ». « One-to-one » is the creation of a personalized relationship with each consumer and to develop this relationship.

Consumers saturated by the advertising of digital marketing gives a very limited confidence to the brands coming from traditional communication. They prefer to seek advice from people who have already tested the brand, product or service.

Use a viral marketing, buzz or word of mouth to spread positive communication on social networks across communities can seriously increase sales. This viral marketing, buzz or word of mouth is based on the oldest media in the world : the rumor. With the development of internet (website, blog and social networks), recommendation becomes more important than the communication.



Have A Little Or A Big Audience

audience big small

I watched an Olivier Roland’s video  and there is good stuff.

Is better to target a large audience ou a smaller audience but more educated ? Good question.

Audience size

audience size type

Often people tell me to put more humor in my articles because it would touch more people. It’s not a bad idea to put more humor but I don’t want to become a comic. I don’t care and I don’t have the talent to do this. My blog is about bodybuilding, weights training and I show to all who want to see how I develop my body and my blog by providing advice. I know I will touch a smaller audience than if I do something more popular or pure entertainment.

I also know that among th people who read me, there are many who will never apply my advice or not much. Because there is always an abyss between education and action. I know where I’m going by doing this and I estimate that 5 % of people who read me apply what I share and improve their lifestyle. Most other say : « Wow, it’s interesting ! » and after they forgot.

It doesn’t matter if you target a smaller audience than the number of people who are connected on internet. What is important is that you connect with people who are compatible with your mission. My mission is to help people to have a better muscular body without supplements and to create a company with a blog. I lot of people don’t like this message and I’m OK with this. I’m fighting for the small minority who apply my advice and improve their lifestyle.

I know this small minority of my audience can influence people around them to have a better lifestyle regardless of country and it makes me happy.

Elite audience

elite audience mastermind

If you want touch a big audience, it’s good too, you can mix humor and education but can you offer a content/product that attracts the elite of your audience ? Something that can interest extraordinary people of your audience. Extraoridinary people of your audience can be people who have accomplished a lot of things, people very educated or luminaries. Offer something to attract your hiddent audience.

Your hidden audience will not appear because they don’t have a truly reason to do it. The reason why they will appear, it’s because you will offer them something that interests them. A high-end service or a specific product.

Ask yourself : « What can I offer to my elite of my audience and how can I do ? ». Because it’s worth it for your content and your product/service to offer something for your elite of your audience.


Loss Of Motivation

loss of motivation

Today, I was really, really, really not motivated to go train. Body aches, stiffness, exercises where I can’t do 10 repetitions, all day I feel hungry, not many readers of my blog, my course to create my startup, the job and the list goes on.

Yet every morning I do my Tai Chi and I read my goals but in the gym, I still wasn’t motivated. I warm up and there BOOOM, a 50 Cent’s song in my headphones. Immediately the expression on my face changes, I remember the « Why ». Why, I train, why I work hard, why I suffer, why people don’t understand me, why I want so much to achieve my goals !

And there, I feel an energy that goes, I think back to the book “The Secret”, the law of attraction. More I hear the 50 Cent’s song, more I get in my bubble, I put myself in « predator » mode. I know I’m going to give everything in this training, I want to give everything in this training. The warm-up is over, let’s go.

motivation face

At the end of my training, I see a girl I know and I’ll talk to her. I told her that I wasn’t motivated to come train but in the gym, I found the motivation. She said it happens to her often and she tells me about her worries. I confess that after the conversation my energy was down and I was sad she had these worries.

It’s amazing how the mood can change so quickly. The mood is fragile, change from positive to negative as fast, it’s crazy. Back home on my bike, I am self-motivated me to have the mindset that I had in training. That was pretty fast and without music.

We must recognize that we live in a toxic environment to improve his lifestyle. If we look at the TV, politics and some social media, we think NO FUTURE and unemployment. Yet a toxic environment doesnt mean that nothing can survive.

toxic environment survive

A person can recognize weakness and strengths of its environment and can go forward and even challenges that it look impossible. A person who go through a toxic ecosystem is stronger than you can image.

When I listen to people, I think they all live in a toxic environment, no matter the country. So what do we do ? You let big business and politicians directing your life or you do anything to improve your lifestyle ?

I have made my choice and I learned a lot of things today. Now all weekend, I read books to improve my mindset’s strength to better withstand my toxic environment’s pressure. Why am I doing this ? Because I want to improve my lifestyle in this toxic environment and you ? What you want to do?

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