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musical.ly was an American video social network app for video creation and live broadcasting. The first prototype was released in April 2014, and the official version was launched in August of that year. Through the app, users could create 15-second to 1 minute videos and choose sound tracks to accompany them, use different speed options and add pre-set filters and effects. The app also allowed users to browse popular "musers," content, trending songs and sounds and hashtags.