Monday, February 11, 2019

Come on Feel the Noize!

I became aware of something new last week, partly due to watching the Super Bowl. I’m not a huge football fan, but given the Pop Culture cachet of the event and the commercials I feel like I should at least be aware of it. So, I usually at have it on in the background while I’m doing other things. This year one specific commercial drew my attention.

There’s a woman drinking Michelob beer in a mountain setting. She’s whispering, which is probably what drew my attention. But then she starts tapping her fingernails against the bottle, and dragging it across the tabletop. The focus of the commercial seems to be the soft sounds of the beer pouring into the glass and the fizzing of the bubbly foam. The quiet nature of it is what made me pay attention. I thought it was kind of weird for a commercial, and then promptly forgot about it.