Is there something sinister in the Campus Crusade name change?

You may have heard a couple of weeks ago that the worldwide ministry of Campus Crusade for Christ is changing its name to “Cru”.  I heard it mentioned briefly on the news but didn’t know much about the rationale.  One thing I heard that was instructive was that founder Bill Bright’s widow Vonette said a name change had long been in the works and that Bill had been supportive of it.  Having recently learned what fears name changes can spark, I was reluctant to judge CCC until I heard more.

I hear some believers are afraid CCC is throwing Christ overboard since they’ve dropped His name.  That’s hard to imagine for a ministry which has historically been so driven to evangelize.  Can anyone say “Jesus Film”?  Now I’m learning that donors are dropping their support of individual Cru missionaries for no other reason than that their organization has changed its name.  If these men and women are still doing the same work and have been faithful, that’s ungodly in the middle of an economic perfect storm where more and more faithful servants of Christ are being forced from their mission fields due to insufficient support.

John Piper has done the Church a service with this incisive assessment: 
Here are some factors to consider:
