Examples of Traditional Marketing

by Diana Wicks
Target specific demographics with TV marketing.

Target specific demographics with TV marketing.

Jupiterimages/Comstock/Getty Images

Marketing activities continue to evolve from traditional strategies to nontraditional methods that involve the Internet. Both traditional and nontraditional marketing have advantages and disadvantages. A small business can benefit from integrating both approaches to market its products. Traditional marketing activities typically involve advertising, publicity, sales, merchandising and distribution.

Direct Mail

Direct-mail marketing creates awareness of a product through postcards, brochures, letters and fliers sent through mail. Direct mail is called a targeted type of marketing strategy because information is sent to a specific target market. However, direct-mail marketing can be expensive as a business incurs design and printing costs as well as postage expenses to reach its target.


Print marketing includes advertising products and services through newspapers and magazines. Print marketing is both a mass-marketing and niche-marketing strategy. As a mass-marketing strategy, printed advertisements reach different classes of people, who might or might not have an interest in the product. In magazines, print marketing reaches out to the niche market that reads the magazine, such as women, fathers, teens or car lovers.


Television and radio are traditional avenues still widely used. Broadcast marketing reaches a large audience within a limited period of time. Television advertisements also bring authenticity and realism to a product as people can see how the product works. However, broadcast messages have a shorter lifespan compared with printed messages. Additionally, marketing through television and radio is costlier, compared with other forms of traditional marketing.



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