Pencil, paper and print

The volume of ideas, images and stories contained in issue 3 has meant the magazine has had to 'upsize' by 8 pages to accommodate all the content. Why 8 pages? Well the way in which publications are printed means additional pages can only be added in units of 4 or 8 page sections. Without getting too technical, if you were to take a sheet of A4 paper and fold it horizontally across the longest edge, then fold it in the middle and then fold it again, you would create your own 8-page section. Sure, it seems old school but this is how paper and print work and we love it!

In order to establish a logical, harmonious flow (also known as pace) of content, making sure the magazines articles, features, regulars and single pages all sit comfortably together we rely upon a flatplan. This gives us a birds eye view of the running order of pages and how they work with next to one another. We expect a flatplan to change several times during the production of each issue especially when more pages are added - we're now on version 5. These planning stages go on behind the scenes remaining hidden from the reader but without them you would have a very different looking magazine but shhhhh, keep it a secret though!