Why Use Social Media Tactics for Brand Awareness?

By: Michelle Law  | 03/28/2019

Social media seems to be everywhere these days. Don’t believe us? Check out some of these quick social facts:
  • As of January 2019, the total world population is 7.7 billion
  • There are 3.397 billion active social media users
  • People, on average, have 5.54 social media accounts (wow)
  • People spend, on average, 116 minutes on social media every day
If these numbers don’t convince you of the power of social media, then keep reading. While social media is great for a number of reasons, it has proven to be especially effective (and way cheaper) for generating brand awareness. Learn why social media tactics are powerful tools for generating and shaping the way audiences engage with brands.


"The Great Equalizer for Marketers"

Utilizing social media for a brand awareness campaign has numerous benefits. Rather than spending a large amount of money on traditional ad campaigns involving expensive commercials or billboards, social media platforms like Facebook, Twitter and Instagram allow marketers to target and engage with audiences, and can even sometimes have their brand go viral. 

We like to use social media for the free engagement it allows us. Organic and paid social promotion can often make the experience feel organic for users and give them a sense that they discovered the brand on their own. It is a more humanizing way to reach consumers and brands can utilize images and videos to attract users and gain attention.


Why Social Tactics?

Social media is flexible and humanizing, though it still requires a creative approach and strategic content planning.

When users engage with brands by liking an advertisement, they are effectively giving their sign off on the brand and slowly moving from showing interest to potentially becoming an active customer. This type of engagement can spread when their connections see their engagements in their personal newsfeed even if they might not be following the brand.

Social media can also be effective for the freedom it gives users; rather than being bombarded with newsletters, catalogues, or other brand attention-getters, social media lets users experience the brand with low commitment. They are able to look at the brand without having to subscribe, and they are still able to keep up with the brand.

Examples of Social Success!

Wayfair, the online home goods and furniture retailer, utilized effective social media marketing to drive brand awareness and an increase in sales. They used Instagram and the platform’s shopping features to drive awareness of specific products and lead directly to the product landing pages. They utilized social posts that were visually appealing and effective for grabbing attention from users.
Another example is Wholesome Culture, a retailer in the competitive fashion industry. They target audiences who live a certain lifestyle of plant-based eating and a focus on environmental friendliness. Their social media strategy revolves around utilizing popular culture trends to garner attention and define their brand as a lifestyle, not just a clothing company. Social media has allowed them to engage and connect with their audience through images, core values branding and messaging, and utilizing hashtags to connect with a certain community.
Social media seems here to stay, and is an excellent tool for growing and spreading your brand to your target audience. Don’t be afraid to try something new with your social media tactics, who knows you could go viral!


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