


For some sites, splash pages act as a gatekeeper. For instance, if a site's content is limited to registered users, a splash page may prompt log-in or registration for the site. If an online store requires customers be a certain minimum age, a splash page can require them to enter their date of birth before allowing them access to the site's main content.

Splash pages can add visual impact to an online store and offer an element of necessary functionality for those sites that require some type of gated access. However, site developers must weigh these pluses against some possible drawbacks. Splash pages that rely on Flash may require users to have a Flash plug-in to properly view the page. Also, especially intricate splash pages may take a long time to fully load, which means they have the potential to negatively impact a site's average page load time. That could damage your site's search engine rankings and sales conversions (2).

1. "Splash page"

2. "What does Splash page mean?"


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