- November
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Targeting your Audience Through Email Marketing

eTargetMedia Reviews Strategies for Targeting Your Audience Through Email Marketing

If you want to increase sales, it’s important to find a way to get your brand noticed. Unfortunately, countless other businesses are also trying to find ways to get consumer attention, so your outreach strategies have to cut through a lot of marketing noise. Fortunately, email marketing allows you to do just that – if you employ a customer targeting strategy.

What is a customer targeting strategy? It is a series of initiatives your brand takes to ensure you reach the population most likely to need or want your products and services. However, even within the population of prospective customers, there are people both more and less likely to need your products/services at any particular time. You have to determine the individual characteristics, purchasing habits, and geographic location of your customers – anything that may affect their buying behaviors. Email marketing can help you recognize the best solutions for influencing your ideal audience. Here are a few tips for making the most of your email marketing solutions.

Identify Who Buys Your Products.

This seems like a no-brainer, but the buyers of your products/services may not be the consumers of those products/services. For example, engagement rings are intended to be worn by one party, but purchased by another. Adults buy toys for children. Commercial strategies for children’s breakfast cereals often stressed the products’ high nutrition content in addition to featuring colorful cartoon characters. Why? Because the parents want to make responsible food choices for their kids. A targeted email outreach strategy will have taken into account who exactly makes the final purchasing decision, and crafted a message designed to engage them.

Construct a Specific Customer Profile

In what kind of community will your typical buyer live? Are they more likely to be male or female? What are their hobbies and interests? How old are they? What do they do for a living? What is their socio-economic status? These are only a few of the basic questions you should ask and answer about your prospective customers, but they are by no means as specific as you should get. The more detailed you can get with your profiles, the more likely you are to get the potential customers to respond favorably.

Learn from Previous Campaigns

One of the best things about email marketing is the treasure trove of data you receive after you launch your campaign. Because you are communicating with your leads directly, everything they do in response will tell you how your email strategy should proceed. Are they opening your emails, or ignoring them? Do they click on the links? What is the conversion or bounce rate once they visit your landing page? All of this information will help you structure future emails more appropriately, so that you can effectively reach buyers who may have appeared to lose interest.

eTargetMedia Reviews Innovative Email Marketing Solutions that Get Results

If you want to significantly increase your email marketing ROI, please visit the eTargetMedia contact page to schedule a comprehensive consultation today!