watching tv tbi
Turns out TV execs had nothing to fear from DVR.

Initially the networks worried that DVR users would fast-forward through commercials. But for whatever reason, DVR viewers don't. Instead, they just watch a lot more TV.

Hello, ad revenues!



"It's still a passive activity," he said.

The winners? Fox's "House," CBS' "How I Met Your Mother," NBC's "Heroes" - which is still awful, sorry! The loser: Jay Leno. Leno's 10 p.m. talk show, intended as the savior of NBC, is delivering low DVR ratings since not enough people are recording the show and "playing it back to overcome the commercial-skipping being done by a percentage of its live viewers," says the Times.

Read the rest here.