crave brunch & bakery

Taste is a sensation produced when a substance in the mouth reacts chemically with taste receptors. What if a packaging design can produce the same sensation? Design can be tastefully indulging and scrumptious. This project stems from a hand-drawn sign promoting baked goods and salads at a local brunch and bakery restaurant. The goal is to redesign their packaging collateral and menu to sweeten the intention from their original promotion.

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© justin lee design 2018