Nina Pytter Laursen

“UX of Medical Devices: Design For Simplicity and Empowerment”

(Slides from Nina’s presentation are available HERE)

Poor UX can result in annoyance, rejection, and non-returning users. In the world of medical devices potential consequences of poor UX reach far beyond this: lost blood samples, incorrect patient treatment, mix-up of patient results, and blood contamination.

I will give you a sneak-peek at the development process at Radiometer Medical and some of the challenges of developing medical devices. We work with UX design for two reasons: it is a precondition for market entry and it is a way to stand out from competitors. The goal is to develop simple devices with just the needed features, to make users feel in control, and to eliminate every unnecessary interaction to ensure that users spend as little time as possible operating it. To succeed with developing empowering experiences, we involve the users throughout the process, apply our UX principles, and collaborate across disciplines all the time.