The Difference

A fresh way of thinking

So what’s so wrong with traditional agriculture?

There’s a price to be paid for those shiny apples you crunch into, and for the lettuce and the tomatoes that you add to your salad. And it’s much higher than the one your supermarket or greengrocer charges you.

Today’s agricultural processes demand huge amounts of energy and extract vast quantities of dwindling water from the earth. It’s a wasteful way to grow produce that often requires nasty chemicals. Even worse, it’s dramatically impacted by bad weather and disease, so prices fluctuate wildly.

It’s time to rethink

Ultimately today’s agricultural methods are not sustainable for producers, consumers or for the planet.

The world needs a revolution. And it’s already begun.

We’ve already started to achieve our dream.

Our greenhouses grow delicious produce is areas of the world that, until now, were considered barren.

We use abundant, renewable resources like sun and sea water as inputs.
Because we’re not affected by the vagaries of the weather, drought or energy markets, our costs don’t fluctuate and we can offer stable, long-term supplies to our customers.

And we sell directly to supermarkets and greengrocers to keep prices low.

Abundance in scarcity.

Our system of farming doesn’t take from nature, and the waste is minimal. Our pioneering processes and technology divorce food production from finite natural resources such as water and fossil-fuel. We rely instead on renewable inputs such as seawater and sunlight. What’s more, when we can, we try to close the loop and reuse or recycle outputs from our farms.

In other words, we’re doing more with less.

Profit is not a dirty word

However worthy our goals, we need to make money too. It’s only because we are profitable that we can pay our team more than a living wage.

We’re also constantly re-investing in research and technology, team training and product development in order to serve our customers better.

  • the difference
  • the difference

So what’s the bottom line?

Actually, we have three of them.

So as well as showing a monetary profit, we make a positive contribution to society and the environment. This is all part of being a truly circular economy business.

You could scoff of course.

We’ve still much to do. But we’ve spent years researching and improving our methods. Today we are already producing around 15% of Australia’s tomatoes.

Now we’re poised to start growing in other massive greenhouses across the globe, always in areas that are traditionally unsuitable for high quality fresh fruit and vegetable production.

And with a unique solution that works exactly with whatever resources, or rather lack of resources, there are.

So we hope the only scoffing to be done is when you eat our delicious fruit and vegetables.


A fresh way of growing, a fresh way of thinking.

Where to next?