
Source: fentybeauty/instagram

Vegan Beauty Product Sales Are Skyrocketing In The U.K.


A global information company called the NPD group just released a report on sales of beauty brands in the United Kingdom from February 2017 to end of January 2018, according to Veg News. NPD says that "prestige beauty products" are on the rise. That's a wide category, but it includes vegan make-up and skin care. Overall, there was a 38 percent increase in vegan "prestige" products in that twelve month period.

Overall, the number of beauty brands that label themselves "vegan" is quite small; they only account for one percent of the beauty market. So a growth of 38 percent is far beyond expectations, and it's suggested that vegan beauty brands are just really good at marketing. For example, an initiative called Veganuary is promoted every January as an entire month for people to commit to being vegan.