1 response to The Grab Bag: Steve Dahl returns to WLS-AM

  1. Jonas Tesla

    Steve Dahl was on WJMK until Dec 5, 2008. The poor ratings were due to the introduction of the Personal People Meter, which documents what station a wearer of a pager-sized device is listening to. PPM data is flawed because there are only a few hundred people wearing the device and the devices respond to any ambient broadcast, meaning that stations playing over the PA systems at retail stores register on the device, skewing the data away from personality shows like Steve Dahl’s.