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The Future of Consumer-Directed Healthcare

The trend toward greater health and wellness has led to consumers paying greater attention to what they do, how they eat, and why they might carry certain health risks from their genetics. This growing health awareness is creating demand for a more comprehensive solution to managing personal health. Not only do consumers want to know why something is good for them, they want to see and measure results.

While we have seen technological innovation in every industry from entertainment to printing (not to mention medicine), we have yet to see a true impact in the field of personal healthcare. Much of the current consumer healthcare technology lags sorely behind the consumer web.

Entertainment portals, social media and GPS seem more advanced than any technology to manage personal health. While these platforms have built sophisticated algorithms and incredible user interfaces to serve consumers with relevant  information, healthcare technology is barely addressing most consumer needs.

But consumer demand and technological advances have come to a juncture which has made the next step possible. We believe our integrated medical service will revolutionize personal health.

Today’s consumers are accustomed to being overwhelmed with information. Healthcare is no exception. There is a wide array of actionable information, such as diagnostic, nutritional and health supplement data, as well as specialized devices such as Zeo, Fitbit and Nike+ available to manage personal health. Faced with an overwhelming amount of information and competing platforms, consumers struggle to tie the various sources of information together to understand what is right for them and their families.

What is missing is an integrated web solution to support consumer needs and desires through managing the wealth of their personal health information.  Consumers are increasingly accustomed to managing their lives digitally – from banking to relationships to shopping. In the next few years, we believe everyone will be able to manage an aspect of their health online.  This solution will be a consumer-directed product that combines data (personalized like your Netflix recommendation or Facebook feed) with ways to take action.

A solution will addresses this consumer demand and synthesize the major healthcare trends of today.  It will harness the power of technology by combining the convenience of electronic health records with individualized and integrated medical programming.  It will enable a consumer and his or her healthcare provider to craft a health and wellness plan that is based on scientific data and truly made-to-order.

We look forward to seeing this revolution unfold.
