Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. In terms of consumer decision-making processes, both attitudes and values carry influence. We'll be talking about this in great depth in the link acquisition section. Bad links can be created for many reasons - competitors can use them to try and move higher in the rankings, users might accidentally create them by talking about the store on an unsavory site, or Google's algorithms might change in a way that causes a formerly useful link to become a problem.

How to reinvent landing pages without looking like an amateur

Apple is an interesting case to look at for SEO as they have never really "done" a blog in the classic sense, so their site is not necessarily a good example for content layouts. Take the time to 'turn Do your homework! The primary resources are all available here. Its as simple as your ABC's the light on' to your audience, to see who they are, what they want and what it'll take to make them interested in your services. It can be a good idea to put yourself in your customers' shoes, particularly if you're hoping to get your content shared across social media. SEO's unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and even large businesses.

Create an Engaging Web Presence by the use of reporting

As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers are looking for when they make a search for a keyword. The easier it is to read your content, the more likely it is that your readers will share it. Keep your descriptions under 150 characters to avoid a trail off (...). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. Consider the popular scenario where a product manufacturer, with its own eCommerce website (to sell its own products direct to consumers), feeds its products to Amazon to greatly increase sales.

Can keywords help improve my search engine placement?

Which opportunities should be pursued first? Each algorithm change brings the search engine closer to its intended purpose. It's getting harder and harder to "game the system" with exploitive linkbuilding strategies and blackhat SEO. One of the most important steps when starting with SEO is to align it with your wider goals. It's useful to set initial goals for what you want to achieve with your content to explore how to involve SEO in the process. According to Gaz Hall, a Technical SEO from SEO York: "By constantly creating new content around your product page, you will be getting more and more pages indexed - eventually creating an authority and pushing your product further up page 1 for everyone to see."


Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren't searching online to look at pretty websites. They're searching online for a specific reason and if you meet their needs then there's a good chance that they'll make a purchase from you, either straight away or in the future. Go Take a butchers at HeatAll, for instance. after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results. Brand loyalty constitutes the ultimate objective of building powerful brands. "Keep learning" sounds like something your high school principal or guidance counselor might have said once, but it is far more serious than some motivational speech.