Suzuki background and Suzuki deals news

Suzuki is a Japanese multinational corporation headquartered in Hamamatsu, Japan. It specialises in manufacturing compact automobiles, a full range of motorcycles, All-Terrain Vehicles, outboard marine engines, wheelchairs and a variety of other small internal combustion engines. It was in 1909 that Michio Suzuki founded the Suzuki Loom Company. Based on consumer demand, he decided that building a small car would be the most practical new venture. The project began in 1937, and within two years Suzuki had completed several compact prototype cars. These first Suzuki motor vehicles were powered by a then-innovative, liquid-cooled, four-stroke, four-cylinder engine. By 1954, it was producing 6,000 motorcycles per month and had officially changed its name to Suzuki Motor Co. Ltd. Following the success of its first motorcycles, Suzuki created an even more successful automobile. Suzuki showcased its penchant for innovation from the beginning. Suzuki has always been well engaged in motor sport, knowing that it involves sales. It won the 50cc F.I.M. road racing World Championship in 1962 and became the first Japanese manufacturer to win a motocross world championship when Joel Robert won the 1970 250cc title. In the 1970s, Suzuki established itself in the motorcycle racing world by winning world championships in the premier 500 cc division in road racing and motocross respectively.

Suzuki sold 112,079 cars last year, making it the 22nd best-selling manufacturer in the UK. Their most popular model is the Swift, with over 10,190 DVLA registrations. The Swift should continue to be in demand throughout 2016.

Whilst Suzuki’s road cars aren’t renowned for being at the forefront of environmental innovation, the company has worked to reduce the weight of its cars as much as possible. The Swift, for example, saves weight over the old model through its battery, suspension, ABS and sound system. Developments in plastics also allow traditionally metal components to be substituted, and the fuel tank in the Swift is 30% lighter than before. Hazardous waste produced as by-products at Suzuki plants are also sold on for recycling or processing where possible, reducing the need for incineration or land filling. Suzuki is currently in the process of ISO 140001 certifying its manufacturing plants. Despite actively avoiding hybrid or electric drivetrain technology in the past (apart from one or two speculative hybrid concept cars), Suzuki is currently planning a small hybrid car for the Indian market, although the project might not bear fruit until 2020.