SEO terms and conditions


A template to be used by a search marketing services provider to create its standard terms of business.

Author:Alasdair Taylor
Updated:4 November 2017
Length:26 pages
Notes:24 pages
Format:MS Word (.DOC)

This SEO terms and conditions document is designed for use in relation to contracts for the provision of search engine optimisation (SEO) services. SEO services that might be provided under the terms and conditions include site optimisation, link creation, and social media promotion (insofar as relevant to the SERPs).

An optional guarantee clause is included, allowing the service provider to offer a limited guarantee of SERPs ranking increases or organic search traffic increases.

The templates is not intended to cover other types of internet marketing: PPC advertising, email marketing, affiliate marketing, etc.


  1. Definitions
  2. Term
  3. Search Marketing Services
  4. Client obligations
  5. Client Materials
  6. Client Websites
  7. Online Accounts
  8. Client Trade Marks
  9. Intellectual Property Rights
  10. Reputation and goodwill
  11. Charges
  12. Timesheets
  13. Payments
  14. Confidentiality obligations
  15. Data protection
  16. Warranties
  17. Indemnities
  18. Limitations and exclusions of liability
  19. Force Majeure Event
  20. Termination
  21. Effects of termination
  22. Status of Provider
  23. Notices
  24. Subcontracting
  25. General
  26. Interpretation


  1. Client details
  2. Minimum Term
  3. Specification of Services
  4. Specification of Deliverables
  5. Timetable
  6. Client Materials
  7. Financial provisions
  8. Contractual notices


  1. Keyword guarantee
  2. Traffic guarantee
  3. Failure to meet guarantee
  4. Exceptions

A copy of this document is included in each of these packs:
