Dior Was Superstitious!

Magic and superstition have always worked behind the scenes in the world of couture. Anything from pricking a finger, dropping scissors or sewing a hair into finale wedding dresses in hopes of getting hitched are just some of the mystical beliefs woven into fashion lore. Then there were the designers themselves, like Gabrielle Chanel who deferred to her lucky number five or Yves Saint Laurent who thought any fabric that his bulldog Moujik sat on would be the season’s best-seller.

Christian Dior was among the more overtly superstitious of the couturiers. He always kept two hearts, a four-leaf clover and piece of wood in his pocket and consulted his long-time fortune teller Madame Delahaye before any runway show. In fact it was she who pushed him to start his own line when he was approached by a benefactor.  “Accept!” She ordered him. “Accept! You must create the house of Christian Dior. Whatever the initial conditions, anything that they could offer you later on could not compare to the chance of today!”

“The house was temple-like,” says Kouka of the salon Dior.

He wore his lucky heart on his sleeve, so-to-speak, as his talisman become part of the Dior DNA. Lucky number “Eight” was the name he gave to the debut line of his Spring 1947 Collection. The house was located in the eighth district of Paris, in an eight-floor building with eight workshops. Eight resembled the female form, with its sensual curve that emphasized the bust and cinched the waist and it became his signature silhouette that heralded a new era in fashion.

The lily-of-the-valley was his favorite flower (considered a lucky charm in France since the 1600s) and he had a sprig sewn into the hem of each dress of his runway models. He based his first perfume, Miss Dior, on its sweet scent and the salons were sprayed with it before each show.

For the last Spring/Summer 2017, Dior designers referenced the house codes with the number eight, clovers and hearts throughout. Tarot motifs also spoke to his superstitious ways.






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