Bing Entity Search

Bring rich context about people, places, things and local businesses to your apps through entity information for a more engaging user experience.

Search for the most relevant entity

Harness the power of the web with the Bing Entity Search API. You can enrich your app by infusing knowledge search into existing content. Bing Entity Search API will identify the most relevant entity based on your searched term, spanning multiple entity types, such as famous people, places, films, TV shows, video games, books and even local businesses near you.

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Optional parameters

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Powerful statistics for your Bing Entity Search queries

Inform your strategic decisions with the Bing Statistics add-in. Quickly retrieve statistics such as your top queries, call volume, market distribution, response code summary and many more – and derive rich insights to advance your business. Visit the portal to consume these statistics. You can subscribe to Bing Statistics Add-in from Azure Portal.

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Augment your content with entity search results

Improve your users experience by augmenting valuable information in your app, blog or website. Bing Entity Search API provides primary details about the entities searched.

Showcase of local businesses nearby

Easily search and present local businesses in the USA, such as restaurants, hotels, coffee shops and other businesses near a specific location for a more relevant and engaging user experience.

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An AI service that delivers a personalised user experience

Explore Bing Entity Search API