Why You Should Invest in Paid Social Ads

social media
Charlotte Coverley
4th July 2019

Social media is a huge platform and a great opportunity for businesses to build brand awareness and reach potential customers. Having at least one social media profile is important, because your customers will see this as a sign of credibility, particularly if you are engaging well with both positive and negative feedback from previous customers. Most customers like to do their homework online nowadays, so if you have social media pages connected up to your website, you will make their job easier and they’ll be able to trust your legitimacy.

Targeted Audience

While most people, other than your loyal following, will ignore your organic tweets and other social posts, your paid ads are tailored to be relevant to specific users. Rather than posting something and hoping someone appropriate will stumble across it, you are paying to target specific types of people based on a range of factors such as location, marital status, hobbies and gender.

Fast Results

Organic social media marketing can often be quite a slow process. A lot of research and trial and error is involved in figuring out which hashtags do and don’t work for you, as well as what time of day is the best time to post. Generally speaking, if you have good content and use the right strategies, your paid ads should lead to much faster results. This is because, as mentioned previously, you are tailoring your ads to reach the right type of people.

Even if you don’t necessarily make any direct sales off the back of your paid ads, you will certainly boost your brand awareness, which is equally beneficial.

Access Mobile Users

Most people have social media apps on their smartphones nowadays, so investing in paid social ads gives you an easy route to mobile users. You can actually tailor your ads for specific devices by editing the size, imagery and text.


Another great aspect of paid social ads is that they provide lots of insights, such as the number pf clicks and profile visits. You’ll be able to experiment and see what performs well with your target audience and what doesn’t work so well.

Billions of people use social media each and every day. With that said, if you don’t use social media advertising as part of your marketing campaign, you risk being left behind as a company. No matter how big or small your business, paid social ads are something you should certainly consider going forward. If you would like our help, we are more than happy to answer your questions and set up a campaign for you, so don’t hesitate to get in touch.

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