Green makeup is stunning and fun, but it's rarely the color everyone clamors to get their hands on. No matter its format, from eye shadow to lipstick, it reads somewhere between bold and unusual, so it's understandable that it wouldn't fly off shelves like more traditional or neutral shades. And yet, it seems a green-tinged highlighter has become a major exception, repeatedly selling out since its recent launch. (The fact that it's only $5 probably doesn't hurt.)

Essence's new Pure Nude Cosmolighter is a mica-based powder highlighter that includes, according to the brand, "mint light-reflecting pigments [that] add beautiful luminescence for a gorgeous glow." That's right: mint. As in pale green. It may sound like a shortcut to an alien-esque makeup look, but fast-acting shoppers have discovered that the gold shimmer also baked into the highlighter creates a surprisingly flattering finish on skin that's not even the slightest bit reminiscent of Shrek. And thus, it's flying off real and virtual shelves.

One of the most remarkable things about this run on green highlighters — other than the fact that it's a green highlighter — is that because it's so new there are virtually no reviews of it. Despite there not being a single review on, it's out of stock there and it has become almost impossible to find in drugstores and big-box stores. Normally for a product to sell out so swiftly, there's a clear trail of Internet word-of-mouth; perhaps, at $5, it's just too hard to resist taking a chance on it.

If you're lucky, you might be able to snag one on, but just in case, here are a few other pale-green highlighters to tide you over:

Becca Shimmering Skin Perfector Pressed Highlighter in Golden Mint ($38)

PopLuxe Night Life ($23)

Jeffree Star Cosmetics Skin Frost in Mint Condition ($29)

More green-tinted beauty news:

Here's how to master the flare highlight technique: