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What is investing?

Investing is the act of committing money or

capital to an endeavor with the expectation of
obtaining an additional income or profit. Simply
put, investing means putting your money to
work for you.
What are the (top) investing myths?
Myth 1: Stocks are only for the rich
Contrary to popular belief, the stock market is not
a club exclusive for the rich. In fact, the market is open to
anyone who wants to participate. Rich people engage in
the stock market every day because they are keenly
aware of the great deal of profit that can be made out of
the stock market. With Philstocks.ph ™, we can help you
take your disposable income and turn it into a golden
future, just like the all the millions of people who have
made substantial amounts via taking part of the stock
market. For as low as Php 5,000, you can start investing
into the stock market with us.
What are the (top) investing myths?
Myth 2: Stock Investing is gambling
The stock market is NOT gambling. Gambling
is relying on nothing but your gut feeling and on
chance. Investing in the stock market can be a
scientific process.
Investing in the stock market involves
forecasting, tracking and trending. All movements
are calculated so that all possible risks are
minimized, and so that your returns are maximized.
It is not about taking a blind risk; rather, it is
putting your trust in good companies.
What are the (top) investing myths?
Myth 3: It is difficult
The stock market is NOT difficult to comprehend.
With the advent of the Internet, we can get fundamental
and technical information from a lot of trusted websites.
Moreover, the PSE and SEC conducts regular learning
sessions for those who may want to learn more about the
market. With this overwhelming information around us,
understanding the stock market is not an impossible feat.
At the end of the day, it is our desire to learn that will
enable us to become an empowered investor.
What are Stocks?
• Stocks represent the ownership of a
company’s assets and profits.
• Simply put, being a stockholder makes you
a part-owner of that particular company.
• More stocks = more ownership in the
How does the stock market works?
The stock market is a collection of
companies and individuals. Qualified companies
converge here and open ownership to the
general public through the buying and selling of
stocks. The stock market is where the buying
and selling of stocks (and other transactions)
from publicly-listed companies take place.
Locally, the Philippine Stock Exchange (PSE) is
the unified platform for trading for all the
qualified companies in the Philippines.
Who’s Behind It?:
Guardians and Vanguards

Regulatory Institutions
– Philippine Stock
Exchange (PSE)
Non-Government Entity
There are regulations in
place for the safeguarding
of companies and
investors alike.
– Securities and Exchange
Commission (SEC)
Before a company is
publicly listed, it goes
through strict and
rigorous screening by the
What is the Philippine Stock Exchange index (PSEi)
- It is the fixed basket of thirty (30) common stocks of listed companies
- It is carefully selected to represent the general movement of the stock
- It is the benchmark measuring the performance of the Philippine
stock market

Three criteria for the company to qualify for PSEi

1. The company’s free float level must be at least 12%.

2. The company must rank among the top 25% in

terms of median daily value in nine out of the
twelve-month period in review.

3. Ranking of TOP 30 qualified companies based on full

market capitalization.
What moves stock prices?
The law of supply and demand works in the stock
market. If all things are held constant, ceteris paribus, the
stock price increases when there is an increase in demand (or
decrease in supply) of the stocks that you may want to buy (or
sell). On the other hand, the stock price decreases when there
is a decrease in demand (or increase in supply) of the stocks
that you may want to buy (or sell).
Furthermore, robust economic growth, low inflation
rates as well as stable interest rates and foreign exchange
positive impact on market performance as these indicate a
sound macroeconomic environment. An opposite scenario in
any of these economic indicators could negatively affect the
stock market.
How Do I Make Money in the
Stock Market?
1. Price Appreciation
– The money you make through the difference
between the price at which you bought the
stock and its current market price.

Date June 2012 June 2013

Number of
250 shares 250 shares

Price per share Php 20/s Php 23.20/s

Total Php 5,000 Php 5,800

Php 800
How Do I Make Money in the
Stock Market?
2. Dividends
– Your share of the company’s
success as a part-owner.
– Can come in the form of
cash or stocks.

Cash Dividend Stock Dividend

Number of
300 shares 300 shares 300 shares 300 shares
Price /% per 100% stock 25% stock
Php 5.00/s Php 40.00/s
share dividend dividend

Total Php 1,500.00 Php 12,000.00 600 shares 375 shares

How Do I Make Money in the
Stock Market?
Philippine Long Distance
Telephone Co. (TEL)
Php 112.00/share

For example:

Number of Shares (TEL):


Cash Dividend: Php


Source: http://www.pldt.com.ph/investor/Documents/2011_Dividend%20Declarations_Update_03292011.pdf
What are the risks and returns of
investing in stocks?
As to any investment, the rewards go hand in hand with
risks. Investing in stocks gives you the following risks
and returns:
• Returns: (1) high income potential in stocks,
(2) it is a liquid investment, and (3) it has tax
advantage – ½ of 1% of the total value of
stocks is the additional cost
• Risks: (1) The higher the income potential, the higher
the risk, (2) the investor needs to evaluate his/her
How to minimize risks in the
stock market?
• Do a thorough research on your investments.
Research for the fundamental value of the company
that you want to invest in. Evaluate the profitability
and performance of the company through its
earnings and dividends, assets, liabilities and net
profits, etc. Don’t worry! Such financial information
can also be found in the Philstocks console.
• Follow industry news. This will help you anticipate
various factors that may affect the company’s
• Diversify. It is safer to buy several different stocks
rather than concentrating all of your funds in few
stocks to avoid the impact of poor stock choices.
Diversify into more than one industry.
• Invest over a long time. You can get better
returns on your investment when your money is
invested over a long time.
• Invest on knowledge. Knowing the basic
fundamental and technical know-hows of the
stock market allows you to make informed and
wise decision in your investments.
• Keep your emotions under control. Emotions
tend to get in the way of logic and you may end up
feeling your way through your investments.
• Stick to your investment plan. The investment
plan is your accountability partner – it gives you
the discipline of investing.
• Understand your portfolio. Maintain a record of
all your transactions and have a thorough
understanding of your portfolio.
• Learn from wrong decisions.
• www.pse.com.ph
• www.investopedia.com
• www.us.etrade.com
• Stock Investing for Dummies (Video URL:
• www.howstuffworks.com