The Secret to’s Soaring Average Order Value, a popular outdoor gear internet retailer acquired by Walmart for $51 million, saw huge gains in its average order value and customer retention after launching military, student, and first responder discount programs with

According to an case study:

Moosejaw customers that used an student, military, or first responder discount spent on average 43% more than customers who didn’t. The 12-month repeat rate for customers who took advantage of the discounts was 18% higher than the average 12-month repeat rate for the site. Exclusive discounts enticed customers to spend more at Moosejaw and return later to make more purchases.