

But there’s not nearly as much material explicitly designed for someone whose job it is, day in and day out, to produce content. What challenges do professional content marketers face, and how do they overcome them?

Inside, four major problems and how to overcome them:

1) Keeping content fresh
2) Always being asked to produce product-focused content
3) Confused by the technology stack
4) Authenticity

Four challenges content marketers face every day and how they overcome them