Having a strategy and vision establish the playing field; executives can then both determine the required tactics and commit to and execute an operational plan. Within the compressed business cycle of our simulations, participants:

  • Implement their strategies and tactics to create and grow shareholder and customer value and then view the impact. They learn how to contribute to business results and balance both the short and long term.
  • Learn complex decision-making skills and have the opportunity to demonstrate innovative and critical thinking. They also engage in forecasting, risk mitigation and systems thinking and learn to deal with exogenous shocks.
  • Master how to negotiate and communicate for competitive advantage and learn, as well, the challenges and limitations associated with self-imposed constraints.
  • Develop the skills to analyze and explain variances and change tactics in a highly competitive environment in order to achieve success in the market.
Electronic Arts puts a premium on growth and driving shareholder value. TRI Corp helped us develop and deliver an immersive simulation for EA’s Innovative Biz Leaders Program to challenge our people to think critically and learn new skills. TRI Corp’s partnership with EA has been outstanding and will help us “win” as industry leaders. "
Warren Jenson,
Executive Vice President, CAO and CFO,
Electronic Arts
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