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This report, together with the AI Assistant Tracker: 1H18, provides an analysis of the current trends that define the AI assistant market. It examines the most relevant voice AI assistants on a global level, rating their performance based on six strategic criteria.


  • Competition in the AI assistant market is heating up. Key market participants such as Amazon and Google are investing heavily to gain ground.
  • Language support has become a key differentiator in the AI assistant race. Google is advancing steadily, while other companies have been slow.

Features and Benefits

  • Assesses why skill innovation is failing to drive adoption.
  • Explore why it is necessary to focus on customer support to close the education gap.

Key questions answered

  • Why do Alexa and Google Assistant have a significant lead over rival brands?
  • How should user focus shift to high-value skills?

Table of contents


  • Introduction
  • Download 1: AI Assistant Tracker: 1Q18 Highlights