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Is this the best Christmas ad ever? [VIDEO]

As I am sure I have mentioned before, penguins are a big deal in our house. The obsession began three years ago after a trip...

How three guys created a $3 billion company from one simple idea [VIDEO]

airbnb. It may have messed up its recent rebranding in a spectacular way but, it is one company that has disrupted the business of accommodation...

Tearjerker warning: This ad will make you cry

Storytelling is one of the most crucial skills any entrepreneur and business owner can have. If you want to engage investors, advisors, staff and customers,...



It seems even monsters grow up and go to university [VIDEO]

To promote its new movie, Pixar has parodied just about every university ad you've ever had the misfortune to witness. The cliques seem even more trite when the words are being uttered by the three-eyed monster in a very earnest voice.

Why social media is the digital campfire of our times; gather round and hear...

Never one to shy away from the changes technology can bring to your life, master magician Marco Tempest steps up, again, to integrate the latest augmented reality into a magic routine. In doing so, he explains the simple tenants of storytelling and how being unexpected brings delightful results.

Ready for your close-up? Why PR is all about great storytelling

Public Relations is the art of relevant storytelling for corporations and individuals. It’s about finding your story and communicating your story to create allure and desire around your brand. Most importantly, it’s about effective, infectious communication which generates positive results.

Harness the long-lost ritual of seductive storytelling

Storytelling is a highly effective way to draw customers into your organisation, but how do you apply it in your business?

It takes 100 cups of coffee to refine your start-up pitch

I often joke that it takes 100 cups of coffee to get a new start-up funded. Not because the investor is one out of 100 but because it takes a long time to get the story polished.




