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Audi International
thjnk Berlin, thjnk Hamburg
Event, Film, OOH, Print

quattro, Audi’s legendary all-wheel drive, deserves a campaign platform. A platform to facilitate worldwide communications. The mission? To underscore quattro drive’s pioneering role in each individual market.

Each country is challenging in different ways. For an all-wheel drive system. And for campaigns. That’s why we created a global platform with individual features tailored to each market. So in its own way, each country became a “land of quattro”. Starting with Russia, which runs the gamut in terms of climate zones and conditions, the campaign took 47 markets by storm.