On Tuesday, the National Farmers Federation launched the We are Australian Farmers campaign. The aim of the campaign is to celebrate the common ground where city and country people come together.

As they noted on their AustralianFarmers Facebook page, “Every day, an Australian farmer produces enough food to feed 600 people. We care for 51% of the entire Australian landscape. That’s why we’re telling this story, to better connect Australia with the truth of our journey. We’re all pushing in the same direction, all part of the same cycle. This is the first step in a long-term commitment to closing the divide between our farmers and the community.”

Above is the first video from their campaign.