7. Workshops Session Digital Strategy Marketing Markets

Russia: How can digital expertise win the Russian traveler?

The Breeze February 24, 2016 4:15 pm - 5:00 pm

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Maria Gorbacheva
Nikita Kirgintsev
Olga Gergenkop

Travel industry has been changed in the past years and online became the most efficient and important channel for travel companies. Considering that the number of people using internet in Russia is constantly increasing and Internet penetration rate reached 71%, adopting new technologies and innovations is the key factor to be successful in the digital world. Change in travelers’ behavior to be more independent, ability to compare travel offers and research before reservation are major trends in digital tourism economy now. The major change in technology for travel industry is ability to distribute tour products online using standard digital channels like PPC/Media/Context advertising campaigns and new sources such as OTAs and travel metasearch engines.

TMI Consultancy in partnership with Jetradar, an international offshoot of the largest Eastern European travel search engine Aviasales presents a brief overview of the Russian outbound travel market as well as the key travel trends and the aspects of the digital channels the foreign companies can use to penetrate the Russian market and attract Russian tourists.