Why Inbound Marketing?

By November 27, 2016Inbound Marketing

Are you getting permission from your audience to speak with them? Or are you just interrupting them with your message?

Traditional marketing techniques are no longer producing the results once experienced.

In many industries power has shifted from the business or sales person to the consumer. That power is information – and there is a ton of information for the consumer! Over 80 percent of these consumers are conducting online research before buying.

So you can see why creating and sharing great content that attracts and engages your core audience with real solutions can gain permission to continue the conversation. A conversation that can now build trust between so that when they are ready it’s not too far of a leap for them to choose you.

Creating and implementing a marketing strategy that aligns with your business goals is challenging with all the moving parts. The concept of Inbound Marketing, however, is fairly easy to understand.

Attracting and Engaging the Right Audience

First things first. You don’t want everyone as a customer. Just the ones that will really find value in what you have to offer. To know who “they” are we will lead you through a Customer Persona process to discover who is actually looking for your product or service.

Converting Strangers into Qualified Leads


Closing Highly Qualified Leads to Become Customers


Delighting Customers so they become your Greatest Promoters


You’re the real deal. Let’s make sure everyone knows it.

You have a great product or service, and you know who needs it (You are real. You are good.) . Sharing is caring and inbound is about creating and sharing real deal content with the world. By creating content specifically designed to educate and/or entertain your dream customers, you can attract, convert, close their sale, and delight them.