Why Is the Gluteal Augmentation Increasing in Popularity?

In today’s modern age of technology, the popularity of social media has increased tremendously for many reasons. Technology has made it feasible for a person’s image to portray more about them than what they actually do in reality. However, social media is the easiest way to accomplish this. In 2017, there was an estimated 2.8 billion active social media users, and that number is rapidly growing as new applications and platforms are introduced. While social media used by both genders, women are typically more likely to use visually oriented platforms, such as Tumblr, Pinterest, Instagram and Snapchat than males. Many may agree that these platforms are contrived perfections made to get attention, which explains the reasoning behind the covetous validation attempts. For this reason, social media users, specifically females, must entrench an image or videos looking spectacular, specifically their “rear” image. Sporadically, some females will go as far as enhancing their appearance in some way to portray an image suitable for likes and followers. One way this is accomplished is by receiving a “Brazilian butt lift”. The name is not connected in any way to Brazil, as a matter of fact, it wasn’t even invented there.

Also referred to as a butt or gluteal augmentation, a butt lift is a procedure done to enhance the size or shape the butt using the patient’s own fat by applying liposuction. Other reasons for performing a brazilian butt lift las vegas nv include making the body more proportionate, “droopy butt” syndrome from age and an attempt to decrease waist size while creating roundness in the buttocks. This procedure is done by extracting fat from unwanted areas, such as the thighs, stomach, love handles or arms, and injecting it in the buttocks. A specific area is outlined with a surgical marker to label the incision area, usually about the size of a grain of rice. After administering anesthesia, the surgeon preps the area, harvest area and buttocks, using antibacterial soap. The incision areas at the harvest location are the entrance sites for the infiltration cannula, which is specifically designed for injecting tumescent fluids into fat. A cannula is basically a long, thin metal tube that is inserted into an area of the body to inject fat into or suck fat from. Tumescent fluid is a combination of lidocaine, used for numbing, and epinephrine, used to slim blood vessels to reduce bleeding and bruising, which is then diluted in one liter of saline-type solution. Liposuction is utilized during this procedure to extract fat from the harvest area. Harvested fat is then collected into a transferable container designed to collect fat without contamination and air exposure. After the fat is transferred into these containers, it is then transferred into large syringes. Surgeons use these syringes to ultimately transfer the fat into the buttocks, then close the incision area using sutures.

Many people believe that this is not a very common procedure. However, in 2014-2015 the demand for this augmentation increased by a whopping 30%. Largely a result of celebrities famous for their buttocks, such as Nicki Minaj, Beyoncé and Kim Kardashian, many women have taken matters into their own hands by attempting to enhance their behind.