Today i learned

What does 'clinically proven' mean when you see it on a skincare product label?

Let's dissect what these two words actually mean when it comes to skincare—is it marketing or is it science?

What makes a skincare product label effective? I think we’ve all come to expect that skincare products will try to sway us with pretty pictures and uplifting words like “brightening” and “soothing.” But it was only recently that I thought to question what it actually means for a skincare product to be “clinically proven.” I see this from time to time on certain labels, and I always thought that it referred to actual clinical trials. But it turns out that…