The Williamsburg Hotel Selects ALICE to Give Supreme Hotel Service with a Brooklyn Twist

The Williamsburg Hotel has selected ALICE to sync together their interdepartmental communication to increase operational efficiencies and employee accountability. ALICE is the hospitality industry’s leading operations technology, connecting every department of the hotel with one platform for all staff communication and guest requests. ALICE recently acquired concierge software provider GoConcierge to augment its technology and customer service offering.

Located in New York’s trendy North Brooklyn borough, The Williamsburg Hotel opened last spring and initially used excel sheets and head of department meetings to discuss their hotel operations and staff performance. However, analyzing the individual cell data and reconfiguring it to a specific room or department was time-consuming and prolonged staff task delegation. Knowing that requests would increase with the hotel’s popularity, the Williamsburg Hotel chose ALICE to improve staff coordination and request management via dedicated task management technology connecting every department of the hotel.


ALICE connects every staff member on one system, allowing fluid communications between departments. “Communication is the key to a successful chain and ALICE is a powerful tool for the hotel to use to communicate between departments,” Franck Hermann, Front Office Director, highlights. “The staff feels very protected because once it is in ALICE, there is a trace and proof the department has been trying to contact another department. Once someone submits a ticket, we can see the time, date, and any internal notes so it keeps the entire team accountable.”

Now, with ALICE, the management team can gain insight to the performance of the Williamsburg Hotel and can see how quickly staff are responding to internal orders and guest requests. They can also now compare efficiency between staff members, and better allocate them to tasks, as well as ensure all tasks are completed to the highest standards.

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