It looks so easy! Buy a house, make a few cosmetic fixes, put it back on the market, and make a huge profit. At any given time, a half-dozen shows on television feature good-looking, well-dressed investors who make the process look fast, fun, and profitable.

And plenty of homes are getting flipped. Flipped homes accounted for 6.2% of all home sales in the U.S. in 2019, an eight-year high, according to data ATTOM Data Solutions published in its 2019 U.S. Home Flipping Report.﻿﻿

Yet, the road to real estate riches isn’t all about curb appeal and “sold” signs. Far too many would-be real estate moguls overlook the basics and end up failing. So what are the five biggest mistakes would-be flippers make? And how do you avoid them?

Key Takeaways

  • Flipping houses is a business like any other: It requires knowledge, planning, and savvy to be successful.
  • Common mistakes novice real estate investors make are underestimating the time or money the project will require.
  • Another error house flippers make is overestimating their skills and knowledge.
  • Patience and good judgment are especially important in a timing-based business like real estate investing.

How House Flipping Works

Flipping (also called wholesale real estate investing) is a type of real estate investment strategy in which an investor purchases a property not to use, but with the intention of selling it for a profit.

That profit is typically derived from price appreciation resulting from a hot real estate market in which prices are rising rapidly or from capital improvements made to the property—or both. For example, an investor might purchase a fixer-upper in a "hot" neighborhood, make substantial renovations, then offer it at a price that reflects its new appearance and amenities.


So how do you flip a building or house? In simple terms, you want to buy low and sell high (like most other investments). But rather than adopt a buy-and-hold strategy, you complete the transaction as quickly as possible to limit the amount of time your capital is at risk. In general, the focus should be on speed as opposed to maximum profit. That's because each day that passes costs you more money (mortgage, utilities, property taxes, insurance, and other costs associated with home ownership). That's the general plan, though it comes with several pitfalls.

Where to Start

The first, best piece of advice is to limit your financial risk and maximize your return potential. Put simply, don't pay too much for a home (by knowing what it's worth) and make sure you also know how much the necessary repairs or upgrades will cost before you buy. Having that information, you can then figure an ideal purchase price.

The 70% rule states that an investor should pay no more than 70% of the after-repair value (ARV) of a property minus the repairs needed. The ARV is what a home is worth after it is fully repaired.﻿﻿

Here's an example: If a home’s ARV is $150,000 and it needs $25,000 in repairs, then the 70% rule means that an investor should pay no more than $80,000 for the home: $150,000 x 0.70 = $105,000 – $25,000 = $80,000. 


Top 5 Must-Haves For Flipping Houses

Like any other small business, the endeavor will require time and money, planning and patience, skill and effort. It will likely wind up being harder and more expensive than you ever imagined. Take it lightly at your peril: If you're just looking to get rich quick by flipping a home, you could end up in the poorhouse. These are the five mistakes to avoid if you are thinking about flipping a house.

Even if you get every detail right, changing market conditions could mean that every assumption you made at the beginning will be invalid by the end.

1. Not Enough Money

Dabbling in real estate is expensive. The first expense is the property acquisition cost. While low/no money down financing claims abound, finding these deals from a legitimate vendor is easier said than done. Also, if you're financing the acquisition, you're paying interest.

Although the interest on borrowed money is still tax-deductible even after the passage of the Tax Cuts and Jobs Act, it is not a 100% deduction.﻿﻿ Every dollar spent on interest adds to the amount you'll need to earn on the sale just to break even.

And if you use a mortgage or home equity line of credit (HELOC) to finance your flip-house purchase, only the interest is deductible. The principal, taxes and insurance portions of your payment are not.﻿﻿ 

Research your financing options extensively to determine which mortgage type best suits your needs and find a lender that offers low interest rates. An easy way to research financing costs is by using a mortgage calculator, which allows you to compare interest rates various lenders offer. Of course, paying cash for the property eliminates the cost of interest, but even then there are property holding costs and opportunity costs for tying up your cash.

Making a profit is tougher than it used to be. In fact, 2019 saw profit margins shrink to the lowest average gross return on investment (ROI) since 2011, according to ATTOM Data. That doesn’t mean there isn’t money to made (ROI was 40.6%), but it does mean that care is required. The average gross profit on a flip in 2019 was $62,900, but keep in mind that’s gross.﻿﻿

Renovation costs must also be factored in. If you plan to fix up the house and sell it for a profit, the sale price must exceed the combined cost of acquisition, the cost of holding the property, and the cost of renovations.

A $25,000 kitchen, a $10,000 bathroom, $5,000 in real estate taxes, utilities, and other carrying costs cuts that number by around two-thirds. Toss in an unexpected structural problem with the property and a gross profit can become a net loss.

Even if you manage to overcome the financial hurdles of flipping a house, don't forget about capital gains taxes, which will chip away at your profit.

2. Not Enough Time

Renovating and flipping houses is a time-consuming venture. It can take months to find and buy the right property. Once you own the house, you'll need to invest time to fix it up. If you have a day job, time spent on demolition and construction can translate into lost evenings and weekends. If you pay somebody else to do the work, you’ll still spend more time than you expect supervising the activity and the costs of paying others will reduce your profit.

Once the work is done, you'll need to schedule inspections to make sure the property complies with applicable building codes before you can sell it. If it doesn't, you'll need to spend more time and money to bring it up to par.

Next, it can be quite a time investment to sell the property. If you show it to prospective buyers yourself, you may spend plenty of time commuting to and from the property and in meetings. If you use a real estate agent, you will owe a commission.

Is that worth it? For many people, it might make more sense to stick with a day job, where they can earn the same kind of money in a few weeks or months via a steady paycheck, with no risk and a consistent time commitment.

3. Not Enough Skills

Professional builders and skilled professionals, such as carpenters and plumbers, often flip houses as a side income to their regular jobs. They have the knowledge, skills, and experience to find and fix a house. Some of them also have union jobs that provide unemployment checks all winter long while they work on their side projects.

The real money in house flipping comes from sweat equity. If you're handy with a hammer, enjoy laying carpet—and can hang drywall, roof a house, and install a kitchen sink—you've got the skills to flip a house.

On the other hand, if you don’t know a Phillips-head screwdriver from a flat screwdriver, you will need to pay a professional to do the renovations and repairs. And that will reduce the odds of making a substantial profit on your investment.


The number of single-family homes and condos that were flipped in 2019, according to ATTOM Data Solutions.

4. Not Enough Knowledge


Even if you get the deal of a lifetime—snapping up a house in foreclosure for a song, say—knowing which renovations to make and which to skip is key. You also need to understand the applicable tax laws and zoning laws, and know when to cut your losses and get out before your project becomes a money pit.

Zillow, the real estate listing firm, is now flipping homes in select markets. The company expects to buy and flip properties within 90 days, and it has the data and knowledge to offer mom-and-pop operators fierce competition.﻿﻿

Big-league lenders have also started to seek profits in the flip-loan marketplace, with global investment firm KKR & Co. Inc. (formerly known as Kohlberg Kravis Roberts & Co. and KKR & Co. L.P.) joining other private investment firms seeking a piece of the action.﻿﻿

5. Not Enough Patience

Professionals take their time and wait for the right property. Novices rush out to buy the first house that they see. Then they hire the first contractor who makes a bid to address work they can't do themselves. Professionals either do the work themselves or rely on a network of pre-arranged, reliable contractors.

Novices hire a realtor to help sell the house. Professionals rely on "for sale by owner" efforts to minimize costs and maximize profits. Novices expect to rush through the process, slap on a coat of paint, and earn a fortune. Professionals understand buying and selling houses takes time and that the profit margins are sometimes slim.

The Bottom Line

If you are thinking about flipping a house make sure to understand what it takes and the risks involved. Novice flippers can underestimate the time or money required and overestimate their skills and knowledge. Making a nice profit quickly by flipping a home is not as easy as it looks on TV.