The Differences Unicorn, Decacorn and Hectacorn February 13, 2020 - BY Admin

The Differences Unicorn, Decacorn and Hectacorn

With the running of digital business, now we are familiar with the terms Unicorn, Decacorn and Hectacorn, what is the difference of the three terms, do you still not know that term? These three terms are often used by companies that have just started and are in the development phase, usually by new digital-based companies or what we call startup companies

When a startup company starts to gain achievements and its valentine value increases, there will be several levels to be achieved that is:


A unicorn is a term used in the venture capital industry to describe a privately held startup company with a value of over $1 billion. The term was first popularized by venture capitalist Aileen Lee, founder of CowboyVC, a seed stage venture capital fund based in Palo Alto, California. In Indonesia there are several companies that already reach this rank, such as Bukalapak, Tokopedia, Traveloka, and Ovo, after get Unicorn level, this companies will go to next level, that is Decacorn

Decacorn features the prefix deca–, ultimately from the Greek word for “ten.” A Decacorn is a company valued at over $10 billion. In Asia several companies that reach this rank, such as, Toutiau (Bytedance), DJI Innovations, Grab. From CNBC media In Indonesia also have company which reach this rank, that is, Gojek Indonesia and hoped Tokopedia also reach this level.

Hectacorn are two levels higher than Unicorn. It is the most elusive, and expensive, creature of them all: the hectacorn, a financial term for a company valued at over $100 billion.

Even though there are so many companies whose valuation values have far exceeded US $ 100 billion, the title of Hectacorn cannot be pinned to them. Because, Hectacorn can only be obtained if the company is still a stub (startup) which is actually still under development. At present, Indonesia doesn’t have yet a Hectacorn level, In the world only one startup company reach this level, that is Ant financial, formerly known as Alipay, a financial technology company affiliated with the Aibaba group.

Now, you already know the terms, and you also have opportunity to get these levels by developing creativity beyond limits. 

One thing you need to underline is how digital technology works, Va Creative Group is creative digital marketing based on data, technology and creativity