Sales Coach says Never Give Up

As a sales coach I’m sure you are familiar with the concept of resilience, you know never give up.

I’m sure you have all seen that classic cartoon of the frog in the mouth of the bird with the frog’s hands firmly clenched around the bird’s neck so it cannot swallow. The caption below being, “Never Give Up”

If ever there was a profession where never giving up was paramount it’s selling.

There will be days when nothing goes right, when the car breaks down, when you are stuck in horrendous traffic, when the order gets cancelled, when the delivery does not get made, when the prospect cancels the meeting at the last minute etc etc etc.

The important thing is to keep going…AND…keep going enthusiastically.