

Vinamilk - Balloons

Vinamilk had been doing amazing things for the nation of Vietnam and had never bragged about it. So we convinced them to do some humble bragging. Years later, it is still one of the highest recalled commercials in Vietnam. Aside from sourcing production resources from all corners of the world, we discovered a new singing talent to revive a pre-war classic for the music. I went to see her live a year later and people were requesting this song. She said "the boss was tough on that one, but it came out good, didn't it?"

Project Roles
Content Producer, Copywriter, Creative Director
Creative Direction, Music, Producing, Wrangling - Creatives
Commercials - Broadcast, Viral Films