There are 5 basic steps that we use for developing a great tagline or slogan:

1. Simplicity: Use simple words and short keywords that relate to your product or service.

2. Identity:. A good slogan must stay consistent with your brand name. Obviously stated or strongly implied, it is better to describe the type of business it is.

3. Unforgettable: The best slogans or taglines are still being used today, even though they were launched many years ago. Find the passion in your brand and promote it.

4. Benefit: Reveal your value and benefits of the product or service by conveying the slogan or message in your market’s language. Create a positive feeling for your target customer, make the bad into good.

5. Contrast: In an overcrowded market, companies in the same industry need to set themselves apart through their original tagline or slogan.

If you need help developing a slogan, our experts can provide!

For a FREE Brand Assessment  Contact Us at 916.905.0551 and ask to speak with Adrian about your brand.

[skill name=”Slogan and Tagline Creation” level=”100″]


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