A modern car factory is a near-perfect example of efficiency, process-management and flow. A massive army of precision-controlled robots dance to a millimetre-perfect ballet of engineering excellence with perfect timing. Car components snake along conveyor belts in a 'just-in-time' order and supply system which eliminates pauses, delays, confusion and congestion. Nothing exists but the perfect flowing efficiency of high-tech automobile construction...

...in theory.
In practice, of course, car manufacture is not so simple. When you get to grips with your first factory design, it certainly will not feel in a state of pure flow...or profit for that matter. Making a handful of built-to-order cars and breaking even is one thing...but competing with the big multinationals and churning out thousands of cars for the mass market is a whole new ballgame.
To win market share from the big companies you are going to need planning, an appreciation of future technology, a careful eye on your bottom line, and an ability to design a factory layout that makes use of every square meter, and cuts production costs per car to the absolute minimum. Have you got what it takes to win?
"I started it up, played for a while and thought "those were two nice hours of fun, time to do something else". but then i was shocked to see eleven f**king hours had passed. it's been years since a game did this to me. i regret nothing." - Alpha tester.
The main gameplay objective of Production Line is to design and build your car factory using the same approach discovered by Henry Ford when building the original model T car. Ford's system became a blueprint for the assembly line revolution, and is still used in high-tech factories today. It is based on the principle of dividing a complicated task (such as building a car) into ever smaller, ever more defined, even simpler tasks which will yield more efficient production performance and therefore cheaper cars. To 'win' in Production Line you need to be able to seek out and fix inefficiencies in a vast production line that snakes with carefully planned precision around a colossal car factory.
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