Myron Zucker, Inc.
About the Client

Founded in 1954, Myron Zucker, Inc. supplies power factor correction capacitors and harmonic filters to facilities concerned with utility costs, energy efficiency, and equipment performance.  With sixty years of experience in power factor corrections technology, MZI provides, not only stable and quality solutions to power factor issues, but a wealth of knowledge gathered from education and experience.

What They Needed
Myron Zucker is a long time Michigan manufacture who wanted to improve their client experience, modernize design, maintain search visibility and allow staff to update information easily, and directly without having a PHD in HTML. They also needed a search marketing plan as well as a content management plan that would increase exposure and help their current clients to better engage with the company.
How We Helped

JC Whelan provided a comprehensive design process while safeguarding existing search value and product value into a fully customized content management solution.  MZI Staff was able to access, update, configure information on multiple levels, connect helpful knowledge and product specific information inside a data driven, search friendly beautiful site.


JC Whelan was able to provide Myron Zucker with a world-class design for their new website that is search engine friendly at every level, but that did not compromise their current search engine value. In addition, they now have full content control as well as data integration. Their visibility has increased online, and they are seeing their clients becoming more engaged.

Let's Work Together