Trends in the recruitment process

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The recruitment process for most companies takes a lot of time, energy and resources to sort applications, arrange interviews and finally choose the most qualified person for the job. As a result, every year new innovative recruitment trends emerge that employers will have to implement to attract and hire the best talent at the lowest cost and time.

1. Recruitment Marketing

Recruitment marketing is the process that nurtures and attracts talented individuals to our company using specific methods and tactics. Recruitment marketing is a discipline that has been introduced as a consequence of the current labour market situation. Its main objective is to follow the latest market trends and offer solutions to companies that best overcome these new challenges. Companies that first adopt these new recruiting practices will be more likely to attract talent.

Inbound Recruiting is a recruitment marketing strategy to proactively and continuously attract candidates to choose our company over others. Its main objective is to attract, convert and attract candidates.

2. Employer’s mark

Employer branding refers to an organization’s reputation and popularity as an employer and its value proposition to employees. It is essential to build a strong and attractive employer brand. According to several studies, job seekers analyze a company’s reputation and brand before submitting their application. Companies with bad reputations not only struggle to attract candidates, but also to retain their employees.

3. Candidate’s experience

It is based on the feelings, behaviours and attitudes that candidates experience throughout the recruitment process, from search and selection to interviews, recruitment and, finally, recruitment. Candidates who have had a positive experience in their recruitment process will most likely accept your job offer, reapply in the future and recommend our company to other candidates.

4. Talent group

Talent pool refers to the place or database where recruiters and HR managers keep their best candidates. Every time a company has a job offer, it has at its disposal a source of talent from which it can choose the one that best fits. Many recruiters have already adopted this recruitment trend and have begun to develop a high-quality candidate database for current and future needs.

5. Recruitment automation tools

Contracting automation tools are softwares that use new technologies to automate the contracting process. The new trend is software that offers tools that integrate ATS solutions and marketing tools under a single platform. These tools offer help in finding, attracting, engaging and turning candidates into applicants. They also streamline, simplify and automate the hiring process, making it faster and more efficient. Organizations that have so far been too slow to incorporate automation into their hiring systems risk losing the best candidates to their more advanced competitors.

6. Recruitment based on HR data and analysis

Data-based recruitment and human resource analysis are recruitment methods in which planning and decision making are based on data acquired through human resource technology, such as candidate tracking systems and recruitment marketing platforms. The use of data-driven metrics gives an objective idea of which parts of the procurement strategy used work well and which parts can be improved. In addition, it reduces time and cost and increases the quality of the contract.

Recruiters need to know current trends to find the best way to detect the talent your organization needs. Thanks to various tools, time and effort in the hiring process is potentially reduced.