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4.9 Target Market Race Demographics Analysis

When looking at the Race demographics in the target market of Cobb county compared to the state of Georgia, the following items come to light:

  1. 62% of the total population of Cobb county is White as compared to 60% for the state of Georgia.
  2. 25% or 1 in 4 folks in Cobb county are black compared to 30% statewide.
  3. Asians comprise 5% of the total population of Cobb county compared to 3% for the state Georgia.
  4. Folks belonging to other races are 8% of the total population of Cobb county compared to 7% for the state of Georgia.

Thus we can see that the race demographics in the target market of Cobb county have a few subtle differences compared to the racial mix in the state of Georgia. What stands out of course is that there are more White and Asians in the target market while the number of blacks is slightly lower.

To a small business like Spotless Homes that offers cleaning services, these subtle differences do not really impact the daily operations. There are no known preferences when it comes to races and ethnicities as it pertains to cleaning services. What is always good to see is a healthy mix of all races in the economic and social fabric of a target market.

Quick Links:

  1. Go to the Corresponding Template section for this industry.
  2. Go to the Corresponding Questionnaire section for this industry.

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