Harris Theater — My Stage Brand

Project Overview

It’s never too early to start engaging kids in the arts.

The Harris Theater for Music + Dance looked to us to help them brand a new VIP kids club program directed at theatre-going parents that would encourage them to involve their children. Participating youth are given a VIP pass that they can personalize with their name. When they engage in various activities at the theater they’re given stickers to complete open spaces on their pass. The brand look is bold and colorful, and uses the Harris Theater logo as a graphic texture to create a unique and ownable brand impression.