What can British journalists learn from US hacks’ experience of covering Trump?

Nice, useful advice by Emily Bell:

In the end, perhaps the biggest lesson the British media can learn from the US experience of Trump is that their work matters to people beyond their readership or audience, and to that end it needs to become more rigorous and more serious. On both sides of the Atlantic there is a circular firing squad of the commentariat who wonder, on a daily basis, how did this happen? The boring truth is that we need to pay attention to the substance and not the glockenspiel. When the circus has left town, we will need a reliable record to remind us of what happened, and how, and why.