The Challenge

INCASA is Ahmedabad’s first illusion themed multi-cuisine restaurant. To become that, they wanted us to create a brand identity for them. Conceptualizing and designing a theme that is a mix of world cuisine and illusions was the task we had on hand.

The Innovation

We designed their logo and collaterals keeping world cuisines and fine dining at the forefront and illusions as a subtle presence throughout. The logo was designed with paradoxical typography to create the illusion effect and the tagline – “Dining and Delusions” compliments it. The menu of the restaurant had lot of complicated maze designs and objects deriving illusion. Two bold colors, black and yellow were used to strongly portray the concept. The name, the logo, the tagline and the design of the menu everything was colored with illusion. Illusions can teach us a lot about perception. A restaurant dining experience that can indulge all your senses and can make you imagine is worth the efforts we put in designing the concept.