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Why Use Remarketing?


A sad truth for all businesses and their websites is that not every visitor will complete an action the first time they visit you. The likelihood is high that your visitors will periodically retreat to scope out your competition, especially ifyour business contains a particularly long sales cycle or its products are spendy enough to warrant extra consideration.


Unless your website has an annoying jingle that seizes control of their subconscious, your best option isremarketing.

To summarize over-simplistically, remarketing (sometimes called —retargeting—) is the practice of utilizing a tool to track all of the previous visitors to your website thensubsequently —following— those visitors around the internet with an advertisement.

The benefits of remarketing are numerous.

Why Use Remarketing?

The most immediately positive and tangible benefit of remarketing is ahigh conversion rate. The people you are targeting have already visited your website previously, therefore they are more likely than your average internet user to purchase from you or complete the desired action. They considered you once and now they're coming back. Congratulations! You're a member of the approved club.

Perhaps equally as important is the cost - or lack thereof. Remarketing remains an exceptionally cheap option in comparison to other forms ofdigital advertising, with average cost per clicks usually hovering well below the $1 plateau. Would you spend $100 to bring 100 previous visitors back to your website for a second attempt at a sale? For most business owners the answer is yes.



For additional, more complex, details on how remarketing can benefit your business,contact GRAYBOXand we can outline a plan that fits the specific needs of your business.

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