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How to avoid the unsubscribe list

For serious email marketers, having your newsletter be placed on the "unsubscribe" list by a recipient is the equivalent to say, losing a close friend. You (hopefully) carefully crafted your emails for your specific audience in hopes of maintaining interest, and when one drops out, it can be painful.

However, there are steps you can take to rectify a potential unsubscribe situation before it gets too dire.
For instance, Adotas explains it's common for recipients to unsubscribe quietly, without leaving any feedback for what you could've done to improve. These are the people you should target.

"Chatting to a disgruntled reader who has opted out probably won't help you save that email recipient, but it may help you prevent future subscribers from leaving your list," the news source explains.

Furthermore, consider adding an email frequency option (daily, weekly, monthly, etc) at the bottom of every email, as well as on the unsubscribe page link. This empowers readers, and increases their trust and respect in your business.

Finally, remember the importance of email segmentation. People have unique interests, and marketers who don't understand this "are like an uninvited guest at a party," notes 1to1 Media. Consider templates for specific sections of your databases to create a more personal tone.

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