


On 9 September 2014, Apple Inc. announced its first smartwatch called Apple Watch to be released in early 2015.[75] On 24 April 2015, Apple Watch began shipping across the world.[76] Apple’s first try into wearable technology was met with considerable criticism during the pre-launch period, with many early technology reviews citing issues with battery life and hardware malfunctions. However, others praised Apple for creating a potentially fashionable device that can compete with "traditional watches,"[77] not just the smartwatch industry in general. The watch only turns on when activated (either by lifting one's wrist, touching the screen, or pressing a button). On 29 October 2014, Microsoft announced the Microsoft Band, a smart fitness tracker and the company's first venture into wrist-worn devices since SPOT (Smart Personal Objects Technology) a decade earlier. The Microsoft Band was released at $199 the following day, on 30 October 2014.[78]

The Charge 3's module weighs in at 20 percent lighter than that of the Charge 2, so it won't weigh down your wrist when you're wearing it. I barely noticed it on my wrist when I paired it with Fitbit's woven bands, which are made of a feather-light fabric material. If you're looking for the band that both complements the device's weightlessness and remains fashionably flexible enough to go from the gym to the office, I'd go with a woven option instead of the standard silicone one.