

Subject: Re: UKNM: ad targeting techniques
From: Jon Curnow
Date: Tue, 12 Oct 1999 10:45:06 +0100

> Many of the banner affiliate schemes operate this way, as banner inventory
> grows and sites have a smaller and smaller amount of sold inventory will
> cost-per-click-through rear it's head?

If it does rear it's head, does anybody think this is a viable way for
ad-supported sites to make money (and I do mean sites where the only
income is from advertising). To the best of my knowledge, Direct Mail
doesn't survive on an absolute cost per response charge (even if
planners do calculate this in advance). Or am I being foolish making
that comparison?


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