Tourism is expected to grow internationally in the next few years. At the same time it gives both a chance and a challenge. The chance is to invest in the tourism sector and create quality jobs. The issue is that the host states of the Global Tourism Forum, a brand of World Tourism Forum Institute need the right human capital for tourism, which meets current and future market demands and eventually boosts the competitiveness and sustainability of tourism destinations, to promote growth in the expected sector and achieve competitiveness and sustainability.

World Tourism Forum Academy will drive impact through four interconnected interventions:

Creating a global framework to shift learning content and mechanisms to more closely reflect the needs of the future.

Shaping a stability and advanced teachers model as the key player that adapts to the next generation.

Highlighting new policy pathways to enable quality education.

Creating a marketplace to connect schools and school systems worldwide, collaborate and learn.

Why is Human Capital important for Tourism?

Long-term benefits for destinations including business development, poverty reduction and sustainability, and tourism opportunities. Tourism is, of course, also favorable to the development of businesses, since it offers opportunities for SMEs that provide tourism products and services.

The effect of tourism in the local agriculture and fishing industry, the craft industry and the construction industry are particularly strong in light of its economic ties. This is why tourism is recognized as a precious resource to reduce poverty, because jobs can provide income and experience in the field and thus contribute to social inclusion and the growth of individuals. It also contributes to the long-term survival and profitability of destinations, which hire and train local people and directly contribute to local business.

Forum Academy will:

Catalyze a global learning platform for continuous and accredited professional training Build a creative, global, regional and sectorial curriculum Development of criteria, best practices and rising qualification frameworks by a network of academic and other participants