Syphone (lifetime value)

In this case, Syphone is a cell phone company trying to understand the value of their existing customer base. Using customer lifetime value, Syphone must determine the value of existing customer segments and determine how much a new prospective customer is worth.

Managerially complex


Technically complex

A case study is deemed technically complex when its solution requires extensive data manipulation, or when it requires to jungle with more than one marketing model.

