

For startup companies, cash is important but certainly not the only critical success factor.  Technological know-how and access to existing market channels is even more crucial for the overall success of the startup. A major obstacle to market introduction is often the so called proof-of-concept phase in which the new food company has to prove that it’s able to produce on a large scale and under strict food grade conditions. How does one get its new product on the shelves of the supermarkets?

HFV may supply you with more than just cash. By enabling you to focus on the main challenges, HFV can contribute to your success by:

1) Providing access to knowledge, experience and networks within the TDI group. Our R&D partner TOP is a highly innovative development company for SMEs in the food industry that has expertise available in a wide variety of relevant technological disciplines, including food design and marketing & sales.

2) Availability (through the TDI group) of laboratories, technology rooms and experimental kitchens. We also provide access to production facilities.

3) Providing non-technological support such as finance, infrastructure, tax &legal affairs, subsidies, HRM etc. We have a large network of informal investors too.

4) In certain cases HFV can offer to take managerial responsibilities, incl. project management tasks. We however think that the entrepreneur should do the job, based on a good strategy, we prefer coaching and being a sparring partner.

HFV thus offers a complete, hands-on service, enabling a soft start up creating the optimal conditions for maximal value creation.