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Something I should have added in the conclusions is that *monoculture is plural*: monoculture is not Mac but Mac vs PC, or more recently Apple vs Huawei. Monoculture is in the intersection of cultures that attempt hegemony. Do we see a clash of cultures in this video? Yes, but we also see a monoculture. The dichotomy *is* the monoculture.

"The question today is not so much *can* the subaltern speak, for the new global networks of technicity have solved this problem with ruthless precision, but *where* and *how* the subaltern speaks, or indeed is *forced* to speak." Galloway, 128

"The role of consumer or worker has a modern edge, but userships is even less defined—what is traded, and the cost of it, is hard to see" Joanne McNeil, Lurking, 8

"People used to talk about the internet as a place. The information superhighway. A frontier. The internet was something to get on. Even the desktop metaphor was in turn clarifying, then confusing: it helped people understand how a personal computer organizes information, while it invited a user to think of the experience as three-dimensional and spatial. Now people talk about the internet as something to talk to; it is someone." Joanne McNeil, Lurking, 17

On externalized knowledge/know how: "When he was CEO, Eric Schmidt called multiple search results a 'bug'. Google 'should be able to give you the right answer just once. We should know what you meant.' When a Youtube video ends and autoplay selects another, that's Google attempt at a 'right' answer." Joanne McNeil, Lurking, p. 36

another expression for the monoculture: impersonal computing

"[…] if the interfaces of the city itself address everyone as 'user', then perhaps one's status as a user is what really counts." Bratton, p. 10

"Think about what this means in the context of say, a Mac, an iPhone, an iPad. They aren’t full-fledged users. They’re just television watchers of different kinds." Alan Kay

some user-related Benjamin Bratton's quotes from *The Stack*:

"In practice, the User is not a type of creature but a category of agents; it is a position within a system without which it has no role or essential identity." p. 251

"[The User's position] never allows someone to enter into it fully formed; it also forms that person (or thing) into shape as it provides them tactics for shifting systems and their apparatuses." p. 252

" […] the User is both an initiator and an outcome …" p. 253

"We, the actual consumers, are the shadows of the personified simulations of ourselves" p. 255

'But neural networks, and software in general, do not create new reality—they ingest data and reflect back a reality that is a regurgitation and reconfiguration of what they have already consumed. And this reality that these machines reflect back is slightly wrong. Recall the statistician’s aphorism “all models are wrong, but some are useful.” What happens when we rely on these models to produce new realities, and feed those slightly-wrong realities back into the machines again? What happens when we listen to Spotify’s Discover Weekly playlist week after week, “like” the posts that Facebook recommends to us, and scroll through TikTok after TikTok? I am guilty of all of these, and it would not be wrong to claim that my taste in music and sense of humor are mediated by this mutual recursion between the algorithms and the real world.'

more Bratton (p. 257) on The User:

"The more salient design problem seems less to design for *Users*, as if they were stable forms to be known and served, than to *design and redesign the User itself* in the image of whatever program might enroll it."

here's an article from #npccafe, since it's related to this thread. The idea: Angry Birds stands for action, decision while Flappy Bird stands for repetitive behaviour, automatism. An excerpt:

"Angry Birds is the constellation of links punctuating a Wikipedia entry or the landing page of The Guardian or The New York Times. It is Open Street Maps or Google Earth. It is In short, it stands for any territory that allows a destination, right or wrong. It is a multidimensional (though monodirectional) game. The user-player is here a user-navigator.

Flappy Bird is the bottomless feed of Facebook or Twitter, the chain of Instagram stories, the automatic playlist of Youtube and Netflix. It is all that goes by itself and therefore paralyses the user, making their intervention accidental or superfluous. In the inexhaustible feed, scrolling fells like a mechanical, rudimentary activity, ready to be automated, like turning the crank of a phonograph. You don’t navigate a feed, at best you unfold it. With stories and playlists, instead, full automation is finally achieved."

Some notes on Douglas Rushkoff re: techlash and net apology:

"Computers were the tools that would upscale humanity. But maybe humanity simply wasn’t developed enough to handle the abilities potentiated by digital technologies distributed so widely and rapidly. At least not the sector of humanity that ended up being responsible for developing this stuff." [weird take imo to see human in need of update to work with tech: belief in competence rather than community]

"No matter our current perceptions of our lowly place in the order of things, we are not still in the land of passive television consumption and limited knowledge, taking actions that somehow recede into the past and fade away. No matter how stupid and powerless we have been led to think of ourselves, we have at our fingertips — in our pockets, even — access to the near-totality of human knowledge and capacity." some hope]

"But looking back, I’m thinking the answer wouldn’t have been to talk less about the power and potential of the net, but more." [net maximalism]

on doomscrolling:

"Whether you’re scrolling through your social media site of choice, such as Facebook, Twitter, Reddit, or Instagram, or simply engaging with all the bad news on your favorite news source’s website for long periods of time, doomscrolling isn’t platform specific. And its roots extend back past the internet to the rise of the 24-hour cable news cycles, where it first became possible to gorge on depressing news on an endless loop.

After being first mentioned on Twitter in 2018, the term doomscrolling has become an increasingly popular way to describe the obsessive perusal of social media or news that for many has been sparked by the fear and anxiety around the coronavirus. The word’s close cousin, “doom surfing,” dates back to the late 2000s, when it was used in reference to the game Dino Run (the term described the act of running next to the game’s “Wall of Doom”). In many ways, the concept of doomscrolling—which more specifically refers to scrolling on your phone—has become the word of the moment, at least according to Merriam-Webster, which featured both terms on its Words We’re Watching blog at the end of April."

"[…] il giocatore può articolare un progetto personale all’interno del mondo di gioco che può discostarsi dall’approccio strumentale che è implicitamente indicato dal gioco stesso (e che invita ad accumulare risorse e ottimizzare comportamenti, ricompensando il giocatore di conseguenza)."

"As smartphones blurred organizational boundaries of online and offline worlds, spatial metaphors lost favor. How could we talk about the internet as a place when we're checking it on the go, with mobile hardware offering turn-by-turn directions from a car cup holder or stuffed in a jacket pocket?"

McNeil, Lurking, p. 118-9

"Those with comfortable legacy media perches as staff writers and editors might have used the internet, but they did not identify as *users*—at least not in the way that someone posting a grievance online would be" McNeil, Lurking 156. From the excellent chapter on social media "outrage".

"In effetti, in una giornata intera non ho mai usato il portafoglio, la mail, un browser. Quando rientro in casa il mio computer, appoggiato sul tavolo in cucina, mi sembra ormai semplicemente una macchina da scrivere, ma meno rumorosa. […] Nel corso di tutta la mia giornata non sono mai uscito da WeChat. In Cina lo smartphone è WeChat. E WeChat sa tutto di ognuno di noi."

Red Mirror, Simone Pieranni, p. 5

possible definition of impersonal computing: computing devoid of an intimate savoir faire

and here's a tentative definition of netstalgia: nostalgia for a time of non-predetermined computer behavior


"Ten years ago every web site had a section of external links because people felt it was their personal responsibility to configure the environment and build the infrastructure." Olia Lialina, 2005

(not sure if was about a felt responsibility, but the result was indeed that of a reconfiguration)

I'm finally starting to bring together all the things I've been reading about the user condition and I'm gonna post WIP sections here. Here's the first one:

As humans, when we are born we are thrown into a world. This world is shaped by things made by other humans before us. These things are what relate and separate people at the same time. Not only we contemplate them, but we use these things and fabricate more of them. In this world of things, we labor, work and act. The labor we perform is a private process for subsistence that doesn't result in a lasting product. Through work, we fabricate durable things. And then we act: we do things that lead to new beginnings: we give birth, we engage with politics, we quit our job. One could arrange these activities according to a scale of behavior: labor is pure behavior, work can be seen as a modulation of behavior, action is *interruption* of behavior. Action is what breaks the “fateful automatism of sheer happening”. This is, in a nutshell, Hannah Arendt's depiction of the human condition. (-->)

Let's apply this model to computers. If an alternative world is anywhere to be found, that is inside the computer, since the computer has the ability not only, like other media, to represent things, but to *simulate* those things, and simulate other media as well. Joanne McNeil points out that "metaphors get clucky when we talk about the internet" because the internet, a network of networks of computers, is fundamentally manifold and diverse.<!-- 5 --> But for the sake of the argument, let's employ a metaphor anyway. Individual applications, websites, apps and online platforms are a bit like the things that populate a metropolis: whole neighborhoods, monuments, public squares, shopping malls, factories, offices, private studios, abandoned construction sites, workshops. This analogy emerged clearly at the inception of the web, but it became less evident after the spread of mobile devices. Again McNeil: "As smartphones blurred organizational boundaries of online and offline worlds, spatial metaphors lost favor. How could we talk about the internet as a place when we're checking it on the go, with mobile hardware offering turn-by-turn directions form a car cup holder or stuffed in a jacked pocket?"<!-- 118 -->. (-->)

Nowadays, the internet might feel less like a world, but it maintains the "wordly" feature of producing the more or less intelligible conditions of users. In fact, with and within networked computers, users perform all three kinds of activity identified by Arendt: they perform repetitive labor, they fabricate things, and, potentially, they act, which is, they produce new beginnings by escaping prescribed paths, by creating new ones, by not doing what they were expected to do or what they've always been doing before.

"To put it another way, the World Wide Computer (The Cloud, ndr), like any other electronic computer, is programmable. Anyone can write instructions to customize how it works, just as any programmer can write software to govern what a PC does. From the user’s perspective, programmability is the most important, the most revolutionary, aspect of utility computing. It’s what makes the World Wide Computer a personal computer—even more personal, in fact, than the PC on your desk or in your lap ever was." Nicholas Carr

most of our digital life happens in speedrun mode


more #WIP from The User Condition >>>





