Rampell: How we can close that gender pay gap — Column

By Catherine Rampell

WASHINGTON – Don't ask. Just trust that the system will reward you for your compliance.

That is the message Microsoft chief executive Satya Nadella delivered last week, when prodded for advice to give women reluctant to request raises.

"It's not really about asking for the raise but knowing and having faith that the system will actually give you the right raises as you go along," said Nadella. "Because that's good karma," he continued, shoving his foot deeper down his esophagus. "It'll come back because somebody's going to know, 'That's the kind of person that I want to trust. That's the kind of person that I want to really give more responsibility to.'"

Again, this was advice to women, who earn less than men in almost every occupation on Earth. Also, such advice was delivered at a conference for women in tech, an industry in which, for many years, the biggest employers illegally conspired to depress employee pay. Sure sounds like a system workers can trust.

Three basic take-aways about Nadella's comments, which he has since retracted, including in a company-wide email encouraging employees who think they deserve raises to speak up: (1) This is terrible advice for employees who want more money, if understandable when coming from a boss. (2) It's what many women already do, which is (3) part of the reason why the gender pay gap persists.

This should go without saying, but bosses are not in the business of paying anything more than they need to for talent. Payroll is not a charitable activity. Many people have trouble mustering courage to negotiate with bosses or adversaries. But women seem especially averse to haggling.

Research by Carnegie Mellon's Linda Babcock and others has found that men initiate negotiations about four times as often as women, and they report less apprehension when doing so. Even outside of work, women are loath to negotiate, preferring to pay as much as $1,353 to avoid haggling over the price of a car (which perhaps helps explain why the majority of Saturn buyers were female).

Differential willingness to negotiate and ask for raises has real, measurable financial consequences, including the reality that women will get less money than men for the same work. Even if all requests for raises are not successful — and right now, wages don't seem to be rising for anyone — enough of them will be so that, if one group asks and another one doesn't, you'll see a gap between the two.

Why are women so reluctant to negotiate?

One common theory is that we fear being seen as selfish or, worse, unlikable. This may not be as shortsighted as it sounds. Babcock's research has also found that women who ask for raises do get more money but are perceived as less likable than men who do the exact same thing — and women may fear that being disliked will hold back their careers over the long run. This seems to be the "karma" Nadella referred to: Your boss will like you more if you don't demand more money. Especially if you're female.

Which is why closing the gender pay gap requires not only encouraging more women to step up and ask for more — but also, among other things, training bosses to not hold it against women for asking.