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Digital Marketing - Srijani Webtech, INDIA

1. Search Engine Optimization (SEO)

In layman’s terms, Search Engine Optimization or SEO is essentially tweaking your website so that it comes up naturally or organically for search results in Google, Yahoo Bing or any other search engine.


So there is no doubt you should invest in SEO work. Your website should address the technicalities related to content and query matching, spidering, indexing, and interpreting non-text content.

2. Search Engine Marketing (SEM)






3. Social Media Marketing (SMM)



5. Digital Display Advertising(Paid Google Ads)




6. Retargeting and Remarketing




7. Mobile Marketing

According to a report, Mobile Marketing will be worth $400 billion by 2015 in the US alone.

We strongly recommend you try out Mobile Marketing. Remember, the website, apps and content should be customized for mobile devices.

By 2016, mobile devices are expected to reach 2.6 billion units worldwide. So as more people use smartphones, tablets and other mobile devices, the potential of mobile market continues to grow.

8. Interactive Marketing

Make sure your advertising strategy engages the potential customer in a conversation.

According to a survey by, 55 percent respondents preferred to have ongoing communications with the companies they buy from; and 89 percent felt more loyal to the companies if they were invited to provide feedback.

Use tools like widgets and opt-in features to make your website interactive, solicit feedback and track user behaviour.

Engage with the customers actively and customize offers based on their preferences and browsing activities.

9. Viral Marketing

Viral Marketing is a strategy where a unique content spreads exponentially online, because the content is appreciated, shared and liked immensely.

This is a great way to brand and drive traffic to your website.The content can take any format; all you need is to be creative.

10. Email Marketing

When you send a commercial message through email to a list of potential customers, the strategy is called Email Marketing.

With an effective email marketing software, you can maintain email lists that are segregated based on several factors, including customers’ likes and dislikes, and spending habits. Remember to send personalized emails; this helps to develop trust.

However, note that Email Marketing may also be considered as spamming and there are laws against it in some countries.

11. Affiliate Marketing

Affiliate Marketing is a performance-based marketing program, where you pay publishers who bring you customers. The performance may be based on conversions - promotions, leads or simply sales.

You may like to be part of the affiliate programs of different publishers. Essentially, the publishers will give you space in their pages to advertise your business and help you drive conversions; and you will pay them based on the compensation model.

You may avail the help from an Affiliate Network, which will give you a large base of publishers, and other benefits like tracking and reporting technology.

Affiliate Marketing is especially useful for startups, as it will bring in more traffic to their business through high-traffic sites.

In essence, Affiliate Marketing is a win-win situation for both the merchants and publishers.

Sites like Amazon, eBay, LinkShare and Flipkart run Affiliate Programs. In fact, most online businesses with appreciable traffic have their own affiliate programs.

12. Paid SMM ( Social Media Marketing)

It's essential to have paid likes, followers, views on your social media to attract targeted odiance to your content and services or products

The agency works with different partners and buys relevant space and ideas. This is called Media Buying.

In essence, Media Buying and Planning entails all the strategies that we have discussed above.