Affordable and profitable

* GT-R engine hand built * Nissan's best engineers assemble unit * We witness process...

Affordable and profitable

As impressive as the engine performance is the fact that Nissan can still sell the GT-R from 54,000 less than half the price of more prestigiously badged machines with similar performance levels.

No wonder, then, GT-Rs are selling fast and at a profit, too.


Over the anticipated six-year lifetime of the GT-R officials say the car will make Nissan a small profit and that's before it has used the car as the basis for spin-off models, with current rumours suggesting a performance Infiniti could be in the offing.


Given the level of expertise put into building the car and engine, though, that wait is set to get longer and longer and make the GT-R ever-more desirable.