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What is Split Testing?



How does it work?



Marketers and web developers test many features to optimize a website properly. Some of them may include:

  –  Pictures, videos, and colors.

  –  Meta descriptions, headers, and calls-to-action.

  –  The specific arrangement of buttons, menus, and forms.

  –  A website’s flow: how users get from point A to B.

Implementing split testing can help increase a site’s rankings among SERPs. However, there are a few things you need to keep in mind when carrying out the process.

  –  Don’t focus on too many elements. Pick the most relevant to your current problems for the test. That way, you’ll be creating fewer distractions from the ultimate conversion goal.

  –  Keep a close eye on CTAs. Not everyone reacts the same to these, so, studying user behavior is necessary to understand what draws the attention/action of most.

  –  Don’t drive all your attention to individual pages. Implement the testing with a global goal in mind. Your emphasis should be to find what works best for the website as a whole.

  –  Keep the changes consistent throughout the entire trial. This will improve conversions and flow at every step of the process.