Meet customers wherever they are with modern app experiences.   


Marketers and developers need a nimble environment to innovate fast


To keep customers engaged, marketers and developers need to work together to rapidly build and test experiences that make the most of modern app and headless technologies. It's all about reducing complexity while delivering content that spans channels, from web and mobile to in-store signs, single-page applications (SPAs), and IoT apps. 

But marketers and developers can find it hard to collaborate effectively, launch content and campaigns quickly, and integrate these new experiences within the organizational workflows and standards.

Adobe can help


Developers can use robust tools that help ensure code quality, manage app performance, and move projects from setup to development to production at a rapid pace — all within a scalable and secure cloud environment. IT can also leverage a hybrid CMS that provides a modern web architecture including microservices and API delivery to create high-performing web and mobile apps, or any new channel experience. 

Marketers can author and edit content, while developers can quickly connect and source the right content for campaigns. The result is a high-velocity collaboration style that lets you deliver engaging and personalized experiences, measure their effectiveness, and then iterate in an ongoing cycle of innovation.

Download our hybrid architecture overview


Create once, use everywhere


On-demand developer environments


Modern tool support

Work in agile modern tools like React, Angular, or any other JS framework while staying connected with the brand experience and ensuring consistency across channels.

Editor self-service

Allow marketers and content authors to edit content without using up developer resources no matter what channel the content appears in – including IoT, SPAs, or voice assistants for example. 

Enterprise-grade governance

Secure the integrity of your customer experiences while ensuring all editors work within the guardrails of customizable governance workflows and access control.


Steven Lin, Senior Digital Manager, NRG Energy, Inc.

Modern app experiences features

Headless CMS


Single-page app editing


Out-of-the-box components


