European Countries Most Informed About Veganism Ranked in Order

Courtesy of Ceuta Group

Consumer services provider, Ceuta Group, researched consumer trends from across Europe to reveal how much awareness and interest in veganism is increasing in all of the major European countries over the past five years. It found that across the continent, the public is in fact becoming increasingly interested in veganism, but with a couple of exceptions.

The Netherlands carried out the most searches for information on veganism, with a 645% increase since 2014. Customers in the Netherlands spent €97m on meat replacements in just the first eleven months of 2018, 17% of the country identify themselves as vegetarian or vegan and 25% say they have reduced their overall meat intake.


Courtesy of Ceuta Group

At the opposite side of the spectrum, Italy is the European country which has shown the least interest, with Italians researching veganism 20% less than they were five years ago. The country has a high number of vegetarians with 10% of Italians saying they do not eat meat, however, dairy and eggs are staples of many Italian foods. Bulgaria also saw a decrease, with -13% of searches into veganism compared to 2014.

In terms of motivation, Ceuta Group’s research reveals that there has been a 159% growth in the number of people exploring the environmental benefits of a plant-based diet. The second most popular motive was health, where there has a 61% increase. Animal welfare was only the third most popular with a 30% growth.

Countries ranked in order 

 Netherlands 645%
 Greece 590%
 Portugal 552%
 United Kingdom 469%
 Hungary 436%
 Belgium 426%
 Poland 410%
 Turkey 352%
 Spain 352%
 France 327%
 Ukraine 323%
 Sweden 263%
 Denmark 230%
  Switzerland 162%
 Austria 72.50%
 Germany 66.80%
 Belarus 61.53%
 Serbia 55.92%
 Azerbaijan 54.70%
 Romania 47.92%
 Russia 9.15%
 Bulgaria -13%
 Italy -20.30%

With thanks to Daniel Sarath at Ceuta Group.