Source: Microsoft

LinkedIn is announcing some new features for advertisers — retargeting capabilities tied on video ads and lead generation forms, as well as new brand safety integrations for the LinkedIn Audience Network.



On the retargeting side, that means advertisers can now create and target ads specifically to users who watched 25, 50, 75 or 100% of their video ads. They can also target ads at users who opened or submitted a Lead Gen Form.

LinkedIn ad

Image Credits: LinkedIn

Shrivastava noted that LinkedIn advertisers are generally focused on business-to-business marketing, which means that there’s usually a longer process of turning prospects into sales, so these capabilities make it easier for marketers to create a tailored “journey to carry your target audiences through.”

LinkedIn has already been testing these capabilities with a few advertisers, including TOPdesk, which says it’s increased conversions by 20% while lowering the cost per conversion by 24%.




LinkedIn introduces new retargeting tools