I have known Gudjon since 2009, while I was trying to meet all the Entrepreneurs in Iceland to understand what was going on at the grass root level. Gudjon was one of the leaders of the Startup Community in Iceland. He was instrumental in participating and kicking off the community through the Ministry of Ideas. We even did a thursday book club reading and discussion over the Lean Startup movement. Over time Gudjon has become a good friend and he has been around the block a couple of times and really excited to reblog this post by him. Here is Gudjon telling the story of Why he was compelled to create OZ. Read on. I wrote about OZ a little while back but there is nothing like hearing the story from the horses mouth as they say… Gudjon, no pun intended in the previous statement 🙂

Why we created OZ