Define Your Personal Leadership Brand in Five Steps

This article summarizes in a way the main ideas and insights of Ulrich & Smallwood in their book: “Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value”. It’s one of the good books I read on Leadership and the role of leadership celebrities.Ulrich and Smallwood articulated the way to build a leadership brand by handling the following aspects and answering the following questions: