October 06, 2020 7 min read

During consultations, we often experience clients who are just starting that reference dozens of different technologies that have no relation or compatibility with one another. They ask about one device because they heard about it from a friend, another system they saw at a tradeshow, and different technology they viewed at a local competitor's office. This type of due-diligence will lead you down a path of confusion and uncertainty. Selecting the right repertoire of treatments and technologies is much more straightforward than that. 

There is a consistent formula most new Med Spa's follow when just starting their businesses. It's composed of many of the highest-volume aesthetic procedure offerings in global aesthetics over the past decade. There will naturally be variability in what you decide to provide and what your competitor is offering; however, establishing some of the most fundamental treatments in aesthetics as a core to your business helps create a firm foundation for your immediate success. 

Let's take a look at 5 of the essential treatments and technologies for your new MedSpa startup:

1) Botox

This is an obvious choice and the first start for many when launching their new Med Spa. Offering fillers and injectables are a great initial revenue source with minimal investment. This type of treatment doesn't require surgery, it's easy to perform, and patients typically see results. It's Not Just for Wrinkles

Botulinum toxin is a neurotoxin that relaxes muscles for up to several months. Botox is well-known for minimizing the appearance of wrinkles around the eyes, face, and neck. However, doctors also use Botox to treat a variety of medical conditions. 

Migraines are severe headaches accompanied by nausea and sensitivity to light and noise. Chronic migraines last four or more hours and occur at least every other day. Botox injections into muscles in the head and neck every 12 weeks can prevent migraines from occurring frequently and lessen their effects.

Overactive bladder contracts unexpectedly and frequently. This can cause loss of bladder control (urinary incontinence), frequent urination, and the urgent and sudden need to urinate. Urologists can inject Botox into the bladder using a cystoscope, a unique instrument inserted through the urethra. Botox injections can help the bladder contract more regularly and normalize urination.

Hyperhidrosis is another name for excessive underarm sweating. When nerves in the underarm trigger the sweat glands to produce sweat, even in the absence of standard stimuli like fear and embarrassment. Some dermatologists and neurologists practice Botox injections into the muscles responsible for pumping sweat to the surface of the skin. This lessens the amount of sweat produced in your underarms.

Crooked Eyes (Strabismus), unbalanced muscles around the eye contract pull one eye in an abnormal direction. This produces crossed or misaligned eyes. Strabismus can lead to an inability to focus, blurred vision, double vision, lack of depth perception, and eye soreness. 

Eyelid muscle spasms—or blepharospasm—cause uncontrollable and frequent blinking, eye twitches, watery eyes, pain or irritation of the eye and eyelids, and closing of the eyelids. 

Cervical dystonia (also called spasmodic torticollis) is a nerve disorder that causes muscles in the neck and shoulder to pull involuntarily. This leads to uncontrollable head tilting and turning muscle tremors and pain. Botox injections can relax the neck and shoulder muscles and relieve the symptoms of cervical dystonia. 

Upper Limb Spasticity

Upper limb spasticity is a condition in which the arm muscles involuntarily contract. People with upper limb spasticity may experience regularly clenched fists, stiff elbows, wrists, and fingers, inability to control arm movements, and pain. Different nervous system conditions can cause upper limb spasticity, including multiple sclerosis, cerebral palsy, stroke, and injury to the spinal cord or brain. Botox injections into affected arm muscles can reduce the effects of upper limb spasticity.

At FaceMed, we specialize in creating precise products for your Spa, so you don't have to look around for all your products. When it comes to Botox injections, choose from out ultra fine syringes.

2) Hyaluronic Acid Fillers

Hyaluronic acid is a naturally occurring substance that is already found in your skin. It helps keep the skin plump and hydrated. HA fillers are typically soft and gel-like. The results are temporary, lasting 6 to 12 months or longer before the body gradually and naturally absorbs the particles. Most HA fillers are infused with lidocaine to help minimize discomfort during and after treatment.

The global hyaluronic acid-based dermal fillers market size was valued at USD 3.4 billion in 2018 and is projected to exhibit a CAGR of 7.4% over the forecast period. Increasing demand for youthful and flawless skin via non-invasive and outpatient aesthetic dermatology techniques is expected to drive the market. Furthermore, a rise in medical tourism for aesthetic procedures is anticipated to aid the market. 

FaceMed can provide your Spa with the appropriate microcannulas of various sizes so that you can perform your procedures without being hindered. 

3) Hair Removal

Consistently one of the most popular, in-demand procedures in aesthetics for the last decade is hair removal treatments. This is where technology plays a significant factor in the efficacy of your laser hair removal services. Understanding what skin type your client is, what color their hair is, etc. are critical factors in deciding what technology is right for you. There are several FDA approved technologies that all have varying levels of treatment effectiveness.  

Skin Analysis Consultation Tool

This is one of the most underestimated investments you can make. The consultation is key to your upsell success. Having an advanced imaging tool that determines underlying skin conditions and helps better connect your patients' problems with your customizable solutions is simply a win-win in an aesthetic setting. You can monitor your patient's treatment progression, all while maximizing your revenue. 

Understanding the Fitzpatrick skin-typing scale related to the wavelengths available to target hair removal is very important. For example, a 1064nm wavelength is typically used to target darker skin types, whereas a 755nm Alexandrite is mostly used for skin types 1-4. There are machines out there that offer dual-wavelength capabilities 1064nm/755nm to target the range. Still, these are typical solid-state lasers, and quality ones are expensive to purchase and even more expensive to maintain throughout its life. 

Our LAMBDA Fx laser is convenient and safe for all skin types with a pain-free mode. At less than 25% of most lasers' cost, it's an affordable option to start up your luxury Spa. 

There are single wavelengths out there that can effectively target the range of skin types using different pulse durations, specifically, 808nm or 810nm diode technology. These technologies are typically lowering initial investment cost and lower recurring maintenance costs. Through industry innovation, they can be a part of a multi-modality platform that offers other treatment capabilities.

4) Platelet-Rich Plasma (PRP)

PRP procedures are increasingly becoming one of the highest volume treatments in aesthetics due to its effectiveness and versatility. Being that, it's one of the first considerations for a new Med Spa to offer in their launch. Like fillers and injectables, the initial investment is relatively low for a centrifuge and complementary treatment kits. PRP can also be an excellent complementary procedure to many other aesthetic treatments, such as micro-needling. 

PRP procedures are a great procedure to add given the low barrier to entry however another alternative is PEP Factor for skin and scalp rejuvenation.  This propriety blend of oligopeptides and nutrients is a safe and effective alternative to PRP and aids in both visibly brighter skin and healthier scalp and visibly thicker hair.  In addition, there is no need for expensive PRP kits, or handling and processing blood products.  This saves the patient from unnecessary needle sticks and saves you time and money by making more efficient use of your space and time. 

Microneedling has swiftly emerged as one of the hottest treatments and technologies in Aesthetics. Utilizing tiny needles to penetrate the skin to generate new collagen for smoother skin and overall rejuvenation has allowed for an alternative solution to this treatment with a less intense delivery than competing technologies. 

There are essentially two solutions when it comes to Microneedling; standard Microneedling using a Microneedling Pen and Radio Frequency (RF) Microneedling, which maximizes the treatment outcome by combining RF delivery with microneedles to target the collagen for a more productive product effectively. The investment between the two is quite the jump; however, as Microneedling Pen's are a relatively lower initial investment cost while RF Microneedling machines are a more considerable initial investment.

5) Photorejuvenation

Undoubtedly one of the most in-demand procedures in Aesthetics. Correcting sun damage using an IPL (intense pulsed light) technology has skyrocketed in aesthetics. The specific technology you select is critical when it comes to producing quality results for your patients. IPL devices are one of the most saturated technologies available for sale by a multitude of different manufactures. Not all IPL's are made equal. Two of the primary factors in an IPL's effectiveness are Joules and Pulse Duration. The great thing about this technology is that you can typically find it as apart of a multi-modality platform.

The ablative LAMBDA Fx CO2 lasers provide excellent skin rejuvenation and resurfacing through the vaporization of tissue with subsequent heating. This laser has multiple modes with a peak power of 60 Watts on Scanning Mode. It comes with various handpieces, including scanning handpieces, cutting handpieces, and gynecology handpieces.   

How's the Photorejuvenation Market?

The photorejuvenation market is expected to register a CAGR of 6.5% over the forecast period. The key contributors to the market growth are the rising burden of skin diseases and people's increasing preferences towards non-invasive procedures. According to the Institute of Health Metrics and Evaluation, 2017, skin diseases contributed to around 1.76% of the total global burden diseases measured in DALYs. 

Skin disorders largely depend on age. As age increases, the risk of acquiring skin disorder also increases. Some of the reasons include changes in the connective tissue, reduction in the skin's strength and elasticity, and reduced secretions from sebaceous glands. Hence, these factors are expected to fuel the demand for photorejuvenation market growth.

States of The Aesthetic Industry

Half of the cosmetic procedures are performed in the united states, and the projected global growth is 12.2%. People are also looking for skilled people in achieving the functions, opening up space for highly trained physicians to grow. In 2016, 17 million non-invasive procedures were performed, of which 90% were women. 

Global "Aesthetics Market" Research Report 2020-2026 is a historical overview and in-depth study of the Aesthetics industry's current and future market. The report represents a basic overview of the Aesthetics market share, competitor segment with a basic introduction of critical vendors, top regions, product types, and end industries. 

This report gives a historical overview of the Aesthetics market trends, growth, revenue, capacity, cost structure, and critical driver's analysis. The report further investigates and assesses the current landscape of the ever-evolving business sector and the present and future effects of COVID-19 on the Aesthetics market. 

The global Aesthetics market size is projected to reach USD 7162.1 million by 2026, from USD 6745.3 million in 2020, at a CAGR of 5.7%% during 2021-2026.

This shows that investing in creating a Spa can be affordable and worth the investment due to the vast growth that has already happened and is projected to occur. We at FaceMed are happy to support you in any product needs so that your Spa succeeds in this market. 

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