What is a Vanity Domain?

A vanity domain is a domain name bought with the purpose of representing the person who registered it. It is personalized to communicate who owns it. Usually, a vanity domain refers to a domain name registered for an individual, but some use it to refer to domains registered for groups, organizations, and businesses too.

A vanity domain should clearly represent who is behind it. For example, www.johndoe.com would be a vanity domain.

Unlike dot brand domains, vanity domains are open to everyone and can be quite affordable, it just depends upon the availability of a name.

Often people will purchase a vanity domain to act as a base for their custom link shortener. This allows them to create branded links or vanity URLs, which feature their name, a keyword and have a higher CTR than normal links.


This Article is About:

  • What is a Vanity Domain?
  • Vanity TLD
  • How to Create a Vanity URL
  • Vanity Domain Name

See Also:

Have more questions? Submit a request


Please sign in to leave a comment.