• Slide one

  • Slide Two

  • Questioning assumptions to substantiate the unobvious

  • Slide Four

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App Design <span class="spamp">&</span> Development
How did the transition from a website to an app, make the information more usable, functional for the users? How did the user experience get enhanced?   Read More
Redesign for better User Experience
When a leading private bank in India, wanted to make their bank statements comprehendible and usable for their customers, what insights did research bring to the project? Read More
Indianizing Retail Experience
How did mapping the customer journey and exploring the different touchpoints within the customer journey while making purchase decisions make a difference? Read More

Strategic Qualitative Research

Human centered research processes

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