The benefits of online user testing for small businesses
The benefits of online user testing for small businesses
3 reasons why you should get a levitating speaker

Choosing the perfect rangefinder

The evolution of technology has brought a lot of changes in many domains, and sports are no exception. Nowadays, it is no wonder that professional players use performing devices and tools in order to train and get the best results. For golf players, for instance, the rangefinder has become a mandatory accessory, even if the piece of equipment is rather new in the field. Initially, this tool was used by hunters, due to its accuracy, but its use has expanded, reaching the world of sports. As far as golf rangefinders are concerned, most people use them to measure distance between the player and the target (the hole, normally) and thus calculate the speed needed on the course. This common task is very significant, sometimes making the difference between success and failure, which is why if you are planning to purchase this type of device you have to do your homework in advance.


Where can you get reliable information?

If you want to learn more about the uses and features of these devices, you can subscribe for some dedicated magazines or you can take advantage of the perks of technology, and use the internet. Fortunately, you are likely to find various relevant reviews online, not to mention that there are also some dedicated online platforms, such as, offering you comparisons between many models.


Which are the basic things you should know?

To begin with, you must know that rangefinders can be divided into two categories: vertical (these are easier to transport) and horizontal (easier to use and more stable). Once you start reading specialized articles, you will find out that regardless the model, there are two main features a rangefinder must have: accuracy and accessibility. The first one is related to the results it delivers, because you cannot afford to pay for a misleading gadget, while the second one means that the device is handy and easy to use. These are the basic features you have to take into consideration and check before actually paying for the product. In addition to this, you should also consider the activities you are going to use the rangefinder for, because each model is dedicated to certain purposes: while some are perfect for hunters, others are adapted for golf players, with slight difference between amateurs and professionals. The device must match your needs in order to deliver exactly the results you need. While some players, generally the experienced ones, use the piece of equipment to improve their performance, others (the beginners), use it to get used to the course and its slopes.

Can you use the rangefinders in official competitions?

If you are a professional player, and you are planning to use the rangefinder in competitions and tournaments, then you have to consider investing some money in your purchase, because the quality standards should be high. Select some models that have been designed for this particular purpose, start reading their reviews and only after you do this, feel free to choose the most suitable model. Even if at first glance, you may think that there is a lot of money to pay, remember that the investment will be worth it. However, you should know that not all the tournaments allow players to use a rangefinder, because it is considered that it can change their performance. This does not mean the device is useless, because it will definitely help you train better and thus improve your results on the course.







Logo design trends to keep your eyes on in 2019

Logo trends come and go all the time. Staying up to date with them is often difficult. The graphic design industry changes so rapidly because so does technology and the preferences of people. Some trends that were very popular in the past but slowly encountered a fall in the industry made a return in the past years. 2019 is all about adopting trends that were popular in the past and that are highly adopted today as well. Here are some of these trends and how can you use them for your company’s branding:

Simplified, plain logos

This is a trend you probably noticed as colossal companies started to rebrand their companies. For instance, Microsoft went from a complex design to a very plain one, that seems to be highly appreciated by their users. The same goes for Google, Uber or Apple. The simpler the logo, the better. Simplicity can never fail in terms of graphic design, so you should opt for it in case you are undecided regarding what to do with your own logo. You can get your inspiration from The company has been trying to adapt to the trends and you can notice that through their work.

Responsive, interactive logos

Companies such as Coca Cola and Chanel made their logos more responsive by reducing the elements they use. This way, the logos load faster and they don’t make the website or their products look too crowded. In this sense, you need to think about where your logo will be placed and whether there are any limitations in terms of packaging. Making logos interactive is a new trend that slowly starts to emerge in the graphic design world, but it is still under the development or experimentation phase. Plus, simpler logos are easier to place on merchandise items such as T-shirts. See one example here:

Sustainable logos

Simplifying the structure and color scheme of logos also has another great implication, which is transforming them in eco-friendly ones. Because less ink is necessary to print them down, they are sustainable, and they encourage ecological movements. One of the few brands that rebranded with this purpose is Carlsberg. When sustainable logo design is accompanied by recycled packaging, the whole branding scheme becomes a sustainable one. Moreover, as mentioned at the beginning of this article, simpler logos tend to attract more people and encourage memorizing them easily. Classic logo designs are timeless, and they don’t go out of style that easily as those governed solely by trends.

Duo-chrome logos

Finally, it is highly important to mention the trends in terms of colors. Logos are now created from two tones that intertwine in a gradient effect. The gradient effect was popular a while back, but it made a huge comeback now and it may be the focal point in 2019. See the example of Spotify, that redesigned their entire platform into a duo-chrome one.



What settings to change for a high-converting Facebook ad

Building good Facebook ads can be quite complicated if you don’t know what the trends and principles of online marketing are. Without knowledge about this topic and experience in this domain, you can spend a lot of money on ads that won’t turn any good results. In this sense, it’s best to know about the best practices that one should follow when creating a Facebook ad. From content to how to boost it and what else to consider, you will find it all in this short list of tips:

Using the Power Editor instead of the Ads Manager

The Ads Manager you find on Facebook won’t offer you as many choices as the Power Editor will. In order to have more control over your ads, you definitely need to choose the Power Editor. When you run big marketing campaigns on Facebook, it’s easier to track everything and to automate some processes by using this editor instead of the basic Ads Manager one. The settings are more complex, but it won’t be difficult to get a better grip on how they work. In the long run, the choice will surely be worth it. Keep in mind that the Power Editor gives you the opportunity to edit budgets and audiences in-depth, as well as scheduling posts the proper way. In case you can’t handle all the settings and you feel overwhelmed, it would be best to hire a white label Facebook ads management company to deal with it.

Run page post engagement ads instead of boosting buttons

Facebook will place a boost button right next to your ad and you will be tempted to use it because of the convenience it offers. Again, this opens doors to settings that are much more complex than in the case of the boost button that rapidly sets things up for a quick sponsored ad. For a high-converting ad, you will need to pick some features and details carefully. In order to do that, you should run page post engagement ads instead.

Keep in mind that ads won’t convert from the first try

In most cases, running an ad won’t convert from the very first try, but once you start understanding how things work and what you really need for your own website or company, things should begin clearing up. When you start your first marketing campaign through Facebook paid ads, you need to try all sorts of ads until you figure out which one turn to be the best for your purposes. This can take a while, so take your time to do your research.

Set targets instead of budgets

When trying to set the cost of the marketing campaign first, you can limit the power of the ads tremendously. Instead, set lead targets and try to adapt the ads to your budget. Start small, generating visible – but not huge – results, and increase the amount of money you want to spend on the campaign as things start to contour and develop.



Enterprises should care about their employees’ mental health

Mental health problems are quite common in the workplace, causing millions of working days to be lost. Employees don’t work in decent or productive environments. On the contrary, they are expected to give their best no matter how tired they may be or how stressful the situation is. The worst thing of all is that staff members don’t get the support they need from the enterprise. Organizations focus on anything but promoting mental health in the workplace. Organizations need to take action and they need to do it before it’s too late. If the enterprise culture doesn’t promote employee mental health, then a change is in order. Why? Simply because the mental health of the team members is crucial.

Mental illness can cause enterprises to lose millions

People are so busy nowadays that they rarely have the time to think about others. It’s impossible to imagine what someone who is suffering from depression or anxiety is going through. Let’s give it a try, though. When an employee is battling mental illness, they spend all their time hiding what is wrong with them. Basically, they try to keep up appearances. The person doesn’t go to healing retreats or undergo Ibogaine treatment. Is Ibogaine the answer for mental health? That question never comes to mind. Productivity is hindered. Not doing anything is costly for an organization. If the personnel doesn’t provide an optimum output, then the company loses money. Projects aren’t finished on time and clients become upset. The biggest cost of mental illness isn’t loss of productivity, as it’s tempting to think, but absenteeism.

Mental health initiatives that need to be taken

  • Eliminating stigma: The reason why employees don’t disclose their mental health problems is that they fear they will be judged. What’s more, they think that there might be repercussions. It’s necessary for executives to promote mental health education at the office.
  • Treating issues – Anyone who has ever had the chance to listen to Johnny The Healer knows that anxiety and depression are serious issues. What is there to be done if staff members are sick? Help them, of course. Treating issues in the nick of time reduces the negative impact on the company. Offering support means paying for therapy and respect the privacy of the people in question. This is the right thing to do. The HR manager plays an important role in the process. There needs to be a capable intermediary.

Why Collaborating with a Cabling Expert Will Make Your Business Run Smoother Than Ever Before?        

All big businesses have a data centre that keeps the company alive. Without it, everything becomes concerningly slow and inefficient. And all data centres have, you guessed it, plenty of cables. In this case, cabling issues can appear unexpectedly every day. However, with a little planning and the services of a professional team, you will be able to maintain a spotless data cabling for your business, at all times.

While you may be able to deal with some parts of this matter, you should always consider hiring an expert team. They will bring your cabling to state-of-the-art conditions.

Spotless services from the start

Dedicated teams will always make sure that they collaborate with their clients from the start. Selecting the cables so they support their client’s necessities is incredibly important for cabling teams. Because there are several solutions available, such units always make sure that the chosen options correspond with their client’s needs. Because many cabling solutions look fairly similar, a professional team will always make the perfect recommendations for your company’s needs.

Affordable installation costs

Although professional structured data cabling units have a generous portfolio and offer complex and comprehensive services, the installation costs are mainly identical, regardless of your company’s cabling needs. While many business owners associate similar services with higher expenses, the costs associated with such services are smaller than they would be if the cabling would be done in-house.

Complex services, including emergency fibre repair

Experienced cabling teams have as part of their portfolios, emergency fibre repair services. If you are the type of business that bases most of its activity on a steady and reliable Internet connection, you might be familiar with the importance of similar services. Luckily, those companies that feature emergency fibre repair services in their portfolios, also have the necessary equipment to fix such issues in a timely and professional manner. Search for enterprises that have OTDR test equipment in their intervention protocols, as this type of tester offers high rates of accuracy and reliability. This allows the engineers to identify a cable fault within a distance of 1.8 meters and will boost the efficiency of the team. It will also decrease the necessary time to correctly and accurately identify cable faults. 

The team will offer further maintenance instructions

Once your cables are properly installed, a professional team will offer you all the necessary information to maintain your cabling running smoothly and efficiently. Tips on how to keep your cables cool, a thing that few of us think about, is one important piece of advice that you will surely receive and that you have to follow closely. Also, ask for some useful tips on how to avoid “spaghetti cables”, a common concern in most data centres.

Although most businesses choose to manage in-house cabling matters, a professional team can take the whole matter to perfection, allowing your data centre to function at state-of-the-art levels. Also, you will be able to hire the team’s emergency fibre repair services, as this is a common fault of cables.


Your business’ website is more than just an HTML code

It does not matter what the specific of your business is, it is crucial to have a web presence. When a client is interested in buying products or services, they turn to Google, because they know that they will find suggestions. The results are filtered according to their location. Some people simply want to find the operation hours of a certain company, but there are also persons who are not decided what provider to choose, and in this case it is important your name to be in the first results. Having a website offers you the opportunity to attract new clients and expand your business, without investing a large sum of money. The majority of people have the misconception that designing a website is writing an HTML code. But it is much more than this. There are aspects only you as the manager of the business can decide, so it is important to pay attention to the process.

What is the purpose of the website?

There are different types of websites online, and every one of them has a certain purpose, so you will have to decide what the purpose of your web page is, before starting to create it. Do you want to sell products online? Do you want to offer information about your business? No matter if it is an e-commerce website or an informative platform, you should have a page where you offer people details about your business.

Integrate the logo into the website

Before building the website, you should decide upon the logo. The experts from recommend using a logo that represents the value of your business. It has to help people connect your services and products to your business. The position of the logo is important, because people have to quickly notice and recognise it when they access your webpage. Place it in the upper right or left part of the web page.

Decide what pages you want to include

Different information should be published on different pages. Start with the Homepage, it should include some basic information about your company. Tell users why you are unique on the market. You should also have an About Us page, where to publish information about the company. This page can be used to introduce your team to your clients. The specialists from state that you should also include a Contact Us page, because customers have to know how they can reach you if they want to get in touch with you.

  • Call-to-action buttons are an essential element to a business’ webpage. If you want to sell products online, then you should have a Buy Now button.
  • Links to social media pages. The persons, who want to stay in touch with your company, prefer to follow you on social media, rather than visiting your website. Therefore, you should have buttons that direct them to your social media profiles.
  • Discounts and newsletter. People love discounts, so you may want to share your discounts on the homepage, because this is the first page people check. You can ask them to register for receiving the newsletter if they want to find out first when new discounts are coming.



Coping with the fast changes in technology

People are quite unaware of the rapid changes that happen around us in terms of industrial science. As users, we are placed in the middle of a constant loop where updates and upgrades are vital. Nowadays, people tend to be absolutely devoted to their devices, now built to suit our each and every need. One of these needs is represented by managing finances. Keeping track of your progress or regress, of your wins and spends and of your bank account structure in general might seem like an overwhelming thing to do. You should try to document yourself on the benefits Internet offers, such as money transferring or other services that may help you achieve your goals.

The benefits of sending money over the Internet

Keep in mind how easy sending your money over Internet services is. Sites as Send That Cash give you the opportunity to inform yourself about the ample categories of transferring, exchange rates, global currency, overseas real estate and so on. Try tracking your payment methods and see if you are pleased with what you see. Here are some benefits sending money over the Internet has:

  • Best offers and exchange rate

Using over-the-Internet services lets you compare wisely the exchange rates available and you can choose the appropriate time to start transferring. Keeping an eye on your favorite money transfer site can save you a lot of trouble.

  • Reduce your fees

Making online money transfers means no bank fees and commissions. Banks usually charge users when it comes to international transferring as a processing tax for currency. Although there is a small amount of money, each time you deposit means a lot when you sum up all the transfers you made during several months or a year. This could represent savings and you would feel that when rechecking your funds.

  • Be safe

Money transferring is safe. Currencies are really malleable lately, meaning that you cannot expect what it’s going to happen with banks from day to day. The safer methods in this case are online services, where you can constantly check the stock market and compare what your options are. Pay attention to economic matters and also be careful not to be scammed. Safe online services are explicit about their policy, while the fake ones are not. Read all the information you can gather before making a decision in the first place.

Why you should consider moving your business matters on the Internet?

If stress is a main factor in your life, it is because you can’t handle all the tasks you need to complete at the end of the day. One of the solutions for this problem would be changing the way you deal with finances. You have to make overseas payments and you need to fill in complicated papers at one of your local bank centers? Say goodbye to that and keep track of your transactions online. There are services that offer you both the possibility of checking out your financial history and making payments along the way. Consider informing yourself over the subject.


Should your business be tracking your keyword ranking?


Customers or potential clients might be searching for your services or information on your business right this minute. However, once the process of actually coming across your business’ website hardens, due to an improperly optimized platform, losing their interest is a natural outcome. Managing to make your online presence more powerful demands an investment in keywords tracking and search engine optimization. More and more businesses are choosing to rely on Google ranking tracking tools to maintain a full control over their online presence and implement changes when necessary, in order to reach an appealing position increase. Here are a few reasons why you should also be focusing on this subject as well:

Info on monthly search volumes

It’s imperative to be aware on where your website is standing, in terms of Google visibility, on a monthly basis, and not just in general. Because things can fluctuate tremendously from one month to another, being aware of your position at all times will be demanded. This is what a properly-designed tracker will do for you, give you access to info on monthly search volumes and dozens of ranking listings. If you do a bit of research on the topic, you will discover how many businesses, with different profiles have achieved amazing increases by resorting to and other similar tools.

An effective step in taking over first page results

The wish of any business, when it comes to investing in search engine optimization is to manage dominating first page results. An essential step in achieving the ranking increase desired is to actually analyze your progress. You might be currently investing in high quality SEO services, but are your financial efforts actually paying off? All the answers you need to discover if you are on the right path towards taking over first page results will be provided to you by utilizing an effective ranking tracking tool.

Receive and analyze tangible data

While some trackers might not provide you further support, besides the actual info on where you are standing on Google results, if you decide on implementing the right tool you might also be able to access and thus analyze further tangible data. Because you might not be aware of what you are doing wrong, in terms of marketing efforts, benefiting from guidance will of course enable you to make a positive difference in this department. A top-quality tracking tool can be a game changer, and with the ranking increase you will be able to obtain with just a bit of support, profitability and business productivity improvements will be natural outcomes.

As you can see, there are various strong reasons why your business should be focusing more on Google keyword tracking. Because nowadays, considering we are living in the digital era, it’s important for your online presence to be on point, and thus gain the business awareness you desire, knowing if your strategies that target this purpose are working is essential and with the right keyword tracking tool, you will manage achieving that goal. Keep in mind these factors,  research your options in this department, and choose one that will bring you appealing results.


Digital marketing in 2018 – how to create good ads 


Promoting businesses online is the best way to deal with marketing nowadays. Why? Because people tend to spend more time online rather than doing anything else. Even though it might be difficult to believe, online marketing started to be more effective compared to any other strategy. The reason behind this is that the millennials prefer doing their shopping online, spending time on their social media accounts, looking for inspiration online, communicating online and so on. Digital marketing is meant to attract and engage potential clients through content that you publish. All social media platforms could help your business become more popular and more appreciated. You can do that by creating quality ads that you publish and sponsor on these platforms. Here’s how:

Put motion graphic first

As you may already know, 2018 is the year of video marketing. Motion graphics are now preferred to the detriment of static visuals. This preference of the users can be justified through one characteristic of today’s society – rushing. People hurry in order to save time for activities they actually enjoy doing. They no longer want to waste time. Thus, assimilating more information in a shorter amount of time is the goal, and what better method to do that other than video marketing? In motion graphics, you can even include background music from stock websites similar to The possibilities became unlimited and there are no boundaries when it comes to creating impactful ads. Digital marketing is entirely based on delivering information in impressive ways. The more eyes these ads attract, the higher the chances of gathering more customers. Boosting profits might be dependent on how your business looks in the online field, so don’t ignore the popular trends.

Instagram is constantly rising

If in the past few years Facebook was ruling the digital marketing industry, today you can rely on Instagram as well. Sponsored ads on Instagram seem to be even more engaging than the ones on Facebook. Because the Instagram social platform is entirely based on visuals, eye-catching ads work best here. Luckily, Instagram is optimized for business accounts that want to promote their posts to a larger target audience. What’s even more interesting about this platform is that it can be combined with a Facebook promotion. Cross-platform is a condition you can’t ignore these days because most people prefer interconnectivity over exclusivity.  

The same goes for Snapchat

If Snapchat was not the focal point of digital marketing in the past few years, the short stories published there can have a bigger impact on people than you think. Because most users scroll through their Snapchat stories daily, publishing short ads here can really make a difference for your marketing campaign. Snapchat also provides users with the possibility to switch to an advertising account, which will make it easier to track and analyze the resources you spend and the impact you received in exchange. You can choose a specific audience, a flexible budget and schedule all your posts right from the app. Isn’t that convenient? Choose whatever method suits your situation best and wait for the results.


Exploring phone deals when not having a phone              

Whether your mobile phone allows you to contact family members, friends and partners or it gives you the possibility to discover the latest news across the world, the reality is that you cannot live in today’s society without such an important device. In what concerns the options available in stores, the selection process might prove to be quite overwhelming. Obviously, the light or non-technical user will opt for the basic phone that gives him the possibility to call or text other people while the heavy or high-range user explore all the features included in every mobile phone in order to choose the most advanced one. However, what happens when evaluating and selecting the best phone deal out there? What option suits each user, especially when also expressing the need of a new phone? Starting with the basics, a person has the opportunity to choose between three variants including pay-as-you-go, month to month and SIM only contract. The amount of coverage you get is also important because if you live in a rural region, you will need 4G while in an urban area, 3G should suffice.

Ask yourself these questions when exploring phone deals

Some phone deals come with a new smart phone while others provide only the SIM card. Since you are desperately in need of a decent mobile phone, you have to determine if you currently have the necessary money to go in store or navigate online and order a specific device that suits your preferences and matches your needs. If the answer is “no”, then you might have to sing a two-year contract that forces you to pay a certain amount of money each month for a new handset. If you think about the situation this way, it seems more than simple because it all comes down to money, but there is much more to consider when exploring mobile phone deals. For instance, you might want to ask yourself several relevant questions. Are you the type of person who always keeps her mobile phone close or uses it to build a strong social media presence? If you sign the contract, will you afford the monthly payments? Do you prefer to raise the necessary funds and purchase the phone when you afford it or you want to tie yourself to a service provider?

How to determine what is the most adequate deal for your needs

The main idea is that by offering correct and realistic answers to the questions mentioned above, you will be able to determine if you should purchase the mobile phone and the SIM card separately or if you should go with a plan that gives you both the cell phone and a certain amount of data, calls and texts each month. Taking into consideration that this article has the purpose to make your life easier or at least, facili5tate your mission of choosing a phone deal, you should link each type of user to the most suitable mobile phone plan. For light users, pay-as-you-go is perfect while heavy users should direct their attention towards a pay-monthly contract.


3 best ways to use promotional products


The1950s were a very important time for the growth of merchandise marketing. Another time that businesses heavily promoted goods were the 1970s. What about today? It seems that entrepreneurs have forgotten all about the benefits of advertising with promotional items. They’re too busy posting on their social media accounts. There’s no denying that sharing short updates with others is effective yet there are other means worth taking into consideration. Promotional products can make their way into people’s offices and homes, constantly reminding them that you exist. It’s the most simple type of marketing there is and the results are quite impressive. If you’ve never launched a merchandise marketing campaign, then you don’t know how to use promotional items. Fortunately, you’re here. These are the top 3 ways to use giveaway items.

1.     Include them on your trade show packing list

If you’re like every other company, then just like every other company you take part in trade shows. And who can blame you considering what benefits these kinds of events bring about? Besides the fact that you can communicate face-to-face with your audience, you have the opportunity to learn about what is happening in your industry. Basically, it’s a win-win situation. You can’t go empty-handed at trade show exhibitions. The things that you need to include on your packing list are business cards, name tags, office supplies, technology, and promotional items. When exhibiting at such an event, you should always hand out freebies like mugs, umbrellas, and notebooks. The good news is that you can shop corporate promotional products online. Just make sure that you prepare ahead of time.

2.     Give promotional products on social media  

Since you’re spending so much time on Facebook or Instagram, you might as well be productive. If you really want to gift clients and customers, you should make use of social media. Social media sites are visual platforms, which is the reason why they are the perfect environments for product placement. What companies do is organize contests in which followers get to win the big prize. It’s recommendable that you do the same thing. Will people want to do business with you afterward? Of course, they will. Once you’ve managed to grab the audience’s attention, you can make them do just about anything.

3.     Take advantage of company-sponsored events

If you’re running out of ideas, then you can try offering promotional merchandise at company-sponsored events. This is one of the best ways to bond with people and form long-lasting relationships. Attention needs to be paid to the fact that the goods aren’t only for the employees. They are for the rest of the attendees as well. Provide the people organising the event the things that they need, whether it’s t-shirts or food and drink items. How many freebies should you make available? As many as your budget will allow. The more, the better. It doesn’t matter if it’s a sales cruise or a picnic. Make sure that your promo items get to the attendees.