S.C.A.M.P.E.R. tool for Creative thinking

Have you heard about the SCAMPER Tool?

There are two main concepts to keep in mind before starting the creative thinking process using the SCAMPER technique; yet there is no sequential flow to follow while moving from each of the seven thinking techniques.

SCAMPER is actually an acronym and each letter stands for one thinking technique: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse. So SCAMPER is a collection of these various techniques and you can choose to use one or all of the seven methods to find solutions to your problems



What process or product could you utilize?

Can you utilize other materials or ingredients?

Can you change its color, sound, smell or roughness?

Can you modify its shape?


What parts, ideas or materials could be possibly combined?

What could they be combined with to optimize uses?


What could be the result of combining objectives or purposes?


What would we need to change to reach better results?

What else could be done in this specific task?

How can we improve the existing process?

How can we adjust the existing product?

How can we make the process more flexible?




What can you add to change this product?

What can you highlight or emphasize to produce more value?

Put To Another Use

What other parts in the company can use the product?

What are the benefits for the product if used elsewhere?

What if we target another market segmentation for the current product?

Can we add a specific step into the process to replace another?

Eliminate or Elaborate

How can you minimize cost, effort or time?


What is unnecessary or non-essential?

Should you break it into different parts?

Rearrange or Reverse

What would happened if we reverse the process?

How can we rearrange the current status for better output?

What if we consider it backwards?

Can we interchange elements?


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