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Justin Timberlake to Lead Internet Advertising Campaign for Audi A1

Zach Galewriter

Having Brooke Shields become a spokesperson for Volkswagen's Routan van helped create some funny advertisments, but didn't sell many vehicles. Maybe Audi will find better luck when Justin Timberlake gets a leading role in advertising for the Audi A1.

The angry-looking compact A1 probably isn't heading to the U.S. market, as Audi doesn't think there is a sufficiently large market for premium small cars, but that doesn't mean Timberlake can't talk about an Audi A1 in Europe.

Specifically, Timberlake will participate in an Internet advertising campaign that will begin next spring.

"As a superstar he appeals to a young target audience that we're particularly intent on exciting about the compact and efficient A1, which is superlatively well suited for city traffic," said Peter Schwarzenbauer, a marketing executive at Audi.

With the A1, Audi has a chance to perform better in this segment than it did with the A2, which was a sales failure when it last sold in Europe. The A2 is shown in the bottom two photos.

"I am very excited to be a part of the next evolution conscience with Audi and the A1," said Timberlake, and, of course, that sounds like something he'd say.

'Advertising-speak' aside, we're guessing Timberlake will only be able to do so much for Audi if the A1 as a product doesn't deliver. On that count, we'll have to wait until after the Audi A1's debut in March at the Geneva show.

Source: Audi