BMK-11 Marketing to people buying guitars as gifts

About this guide

A large portion of your students will be children and adults who started lessons after receiving a guitar as a gift. Most of the time they will receive the guitar then start looking for a teacher after realizing it's too hard to learn on their own. Essentially every guitar teacher markets to the recipient of the gift, but what if you can market your lessons to the buyer of the gift? If you can convince the person buying a guitar to prepay some lessons with you then you can straight away take your competitors out of the market.

This guide will show you in detail how you can promote your guitar lessons to the person buying a guitar as a gift. You will be able to lock in the student before they even know they're getting a guitar. If you implement this strategy you'll be taking your competitors out of the game completely.


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