3 Reasons Why Data Security is More Important Than Ever

Do you remember the recent incident where the Twitter accounts of renowned personalities like the former US President, Barack Obama, and others got hacked? We bet you surely would have heard about this, and for a moment, you might have believed it was real! Well, such data breach cases are not something that happened this year, every year, on an average 6000 data breach cases are reported worldwide, which not only exposes sensitive information of the users but, also results in huge monetary loss for the data processing companies (Statistica Data Breaches Report, 2020). This is why data privacy, online identity safety, and confidentiality of personal data remain among the biggest concerns of internet service users and taking this further, here we will be talking about the three reasons why data security is more important than ever. In addition to this, we will be talking about some of the best data security service providers in India, who are having the best data scientists to bring innovative and effective data security solutions for today’s businesses.

What is Data Security?

In the most general terms, Data Security may be defined as the act of securing sensitive and confidential information from unauthorized access. This data may account for personal information, intellectual property, financial or payment credentials, and others. Thus, we can say that the act of controlling access to certain data, and deciding who can have access to it, is referred to as data security.

Why is Data Security Important?

Over a broader sense, an organization collects data from multiple sources. This data is processed and stored to meet the purpose. Now, how if this data gets leaked? How if an unauthorized person gets access to the data? Certainly, it will put not only the organization under trouble but will also put the users’ under huge risk! This data can be passwords, log files, login credentials, and other important stuff! So, let’s talk about the three reasons why data security is important for all and why you need to seek data security services in India from some of the best data scientists in India.


At times, there is certain data that carry sensitive information like user passwords, log files, and others, which need to be kept secured from unauthorized personnel. However, due to poor data security measures, this data is breached and falls under the wrong hands! Hereby, there are some of the best data security service providers in India, who inhibit “Authentication” across such data, and thereby ensures that the right person gets the right access at the right time. Authentication involves verification of the user against the input made by them in the form of a PIN, fingerprint impression, pattern, and other.

Access control

Sometimes, companies wish to hide certain information from the users and showcase only what they wish to show! However, due to flaws in their data security protocol, they fail to accomplish this, and hereby, there are some of the best data security service providers in India who can allow these companies to add access control to the desired part of the information. It allows them to monitor whom to give access to and up to what extent. There are further, three access modes available, namely discretionary access control, Role-based access control, mandatory access control, from which one can pick, based on the requirement.

Encryption and Data Masking

The majority of you might be using the popular messenger app, “Whatsapp”, that reads a message stating that there is “end-to-end encryption” used for all the messages that you send and receive. But, have you ever wondered, what exactly this means? How does it work? What if this is not done? Well, this means that the moment you type a message over this messenger, then, it’s encrypted by the server and it is decrypted only at the receiver’s interface. This ensures data privacy at both ends and there are some of the best data security service providers in India, which develops data encryption softwares that encrypts the normal text into encrypted ciphertext and thereby improves the overall data security. In addition to this, data scientist in India offers data masking services, whereby, the normal text into proxy characters. This data is thereby stored in a hidden form and can only be unmasked by the authorized personnel using the authentication key.

Where to find the best data scientists in India?

For the year 2019, there were around 6,300 data breaches reported globally, which exposed log files and sensitive information of the users worldwide, which is even though less than the total data breach cases of 6,500 reported in 2018, but, still there is an alarming situation for all of us because these data leaks result in not only huge monetary loss but also put the entire reputation of the organization at a big risk, which can eventually result in the loss of customers. So, why take things for granted? Why risk user data? Certainly, it’s better to seek some assistance in this frame, and gladly, there are some of the best data security service providers in India, like Clover IT services, who are having some of the best data scientists in India.


Data security is not something new that we have been talking about! It’s been an important topic for discussion ever since the cyberattacks became prominent. Further, even though there are several measures taken by internet service providers, keeping the data safe and unaltered is one of the biggest challenges for the service providers. However, there are some of the best practices and techniques like authentication, access control, data encryption, data masking, and other available in this segment, that can help the companies in keeping the data safe and secure for the users. However, at times, it becomes difficult to decide, which is the best applicable data protection technique, and hereby, it becomes important to seek assistance from some of the best data scientists in India.