Credit Solutions

ProMax Risk Based Pricing

ProMax Risk-Based Pricing Solutions

The Federal Trade Commission (FTC) began enforcement of the Risk-Based Pricing Rule on January 1st, 2011. This rule affects all car dealerships that pull credit reports on consumers, and failure to comply can result in heavy fines. Under the Risk-Based Pricing Rule, your dealership is required to present a notice to each consumer that has a credit report pulled. The notice must include their credit score, if they have one, and other information including key factors that may have adversely affected their score. ProMax has designed a solution based on NADA and NIADA recommendations that fits seamlessly into your sales process. When you pull credit reports in ProMax Unlimited or ProCredit Express, a Risk-Based Pricing Exception Notice is immediately generated. This Exception Notice is easy to read and understand, and fulfills all of your compliance requirements.


How the ProMax Exception Notice process works

Anytime a credit report is pulled in ProMax, an Exception Notice is automatically created.

You can print out the notice and hand it to the customer. If the customer makes a purchase, the notice can be included in the F&I Manager’s checklist . If the customer does not make a purchase, you can give them a printed copy, or mail them a copy. If, for whatever reason, the notice is not delivered to the customer, ProMax offers a Failsafe Automated Compliance Option.

Risk based pricing notice What is the Failsafe Automated Compliance Option?

The Failsafe Automated Compliance Option is the ProMax solution that makes sure no customers slip through the cracks. If a customer leaves the dealership without receiving a printed Exception

Notice, we will automatically send a paper copy to them, along with a cover letter explaining what the notice is and why they are receiving it. Not only does this letter satisfy your compliance requirements, it serves as a written follow-up to unsold showroom traffic.

What if my dealership is audited?

ProMax has you covered. When the Exception Notice is printed, handed or mailed to the customer, a note is added to the Customer Workscreen in ProMax. The note is dated and time-stamped, and specifies what action was taken, and by whom. Included in the note is a link to the Exception Notice itself for later review. Additionally, all Exception Notice activity is available for review in the Risk-Based Pricing Report.

Risk based pricing notice

Complete a Compliance Request or call today for a full demo on why the ProMax Compliance Solution beats the competition!