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Marketing 1on1 Internet Marketing


Website marketing and internet marketing services.





Why is internet marketing important?



How has the internet changed marketing?


Internet marketing is more effective than traditional advertising.








Online marketing for small and large businesses.





How can website marketing help your business?







Marketing process



What do internet marketing services include?


SEO services:


Google business optimization:


Social media:


Pay per click advertising:


Product and shopping conversion optimization:



How much does internet marketing service cost?



Why is Internet Marketing Cost Effective?

It is clearly expensive to run a successful business, even a small one. Therefore, it tends to be a natural hesitancy on the part of the business owner to commit to spending a lot of money on marketing, unless you have been given assurances or guarantees of success. Of course, no one can give absolute assurances that your marketing will work, so anyone offering guarantees of success should serve as a bit of a red flag. What you should know, though, is that it is neither necessary nor wise to forego marketing altogether, since there are numerous Internet marketing strategies available that are certainly cost-effective, even if you are something of a cheapskate. Whether you decide to use a website, or you decide to tag along with social media or something else, Internet marketing can subtly enhance the visibility of your business and make it eminently marketable and more profitable. It will require you to rethink your marketing strategy to something more profound than pure traffic numbers. Here are some of the most popular and successful Internet marketing tactics that have been proven valuable time and time again.

Selling Socially Connects with Customers and Drives Sales

These days, most marketing specialists have come to agree that people are generally more informed and savvier, which makes them better customers in many ways, even if they are more difficult to convince than ever before. Due to the ever-growing influence of social media, these much more sophisticated potential buyers are turning to those outlets – like Facebook, Instagram, and Twitter, among others – to make purchasing decisions.

According to some studies, more than 60 percent of the top salespeople in the country have reported closing deals via social media selling. Because potential customers spend a lot more time researching the purchases they plan to make, a great marketing strategy involves supplying them with the answers they are looking for.

In order to make the most of social media marketing, It is necessary to pull together a social media marketing team that knows the best ways to use social to connect with potential customers and clients. That means monitoring profiles and providing them with the value of the products and services you offer.

As long as you can produce and share material and images that are both eye-catching and meaningful to your potential customers, social media can work for you. Businesses who currently practice social media selling report many benefits, including higher conversion rates and greater sales efficiency.

Internet Marketing Lowers the Cost of Customer Acquisition

One of the key metrics to be considered when deciding on a marketing approach is the cost of getting new customers, better known as the customer acquisition cost, or CAC. The CAC includes both fixed and variable costs that are expended to gain new customers. Many small businesses even calculate the CAC on an individual account basis, so they can figure out how much they will have to spend to get each new client or customer. That means, if you spent $1,000 on marketing one year and you can count 1,000 new customers, the CAC would come to $1, which is pretty impressive, as long as those customers are spending money and making you profits greater than a dollar. For the most part, the costs for Internet marketing tend to be very low. It costs nearly nothing to set up a Facebook page and talk about your product to billions of people, many of whom will be in your local community. It’s essentially the same price to conduct an email marketing campaign. In all, CAC is very tiny with Internet marketing.

Save Even More by Targeting Good Traffic

When evaluating traffic in Internet marketing campaigns, you have to look way beyond getting people to see your website and making your business more visible to everyone. In order to make a digital marketing campaign more successful, you have to generate targeted traffic. That means driving specific people to your website for specific reasons. To get a much more profitable return on investment, it is necessary to get a lot more than random traffic; you need good traffic, which is defined as customers who are there for a reason. One key way to do that is to re-target your advertising in a way that reaches people who know who you are and what you offer. When you re-target your marketing and change its emphasis to traffic that is more focused, you get more bang for your marketing buck, thus saving money and increasing effectiveness.

Is internet marketing worth it?





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