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What is Marketing Analytics? Understand Everything About Applying Data to Marketing Strategies


You deal with thousands of data points from various sources across different periods to analyze different marketing strategies. Each advertising tool has its own, such as the Facebook pixel, the Google Ads pixel, the Hotmart pixel, among others.

How to Eliminate Waste in Your B2B Lead Generation Efforts


Assuming you know your audience (and you have the budget), paid traffic acquisition can be one of the most cost-efficient and generally effective marketing tactics at your disposal. CPC (Cost Per Click). CPC Waste in Lead Generation. The Benefit of the CPL Model.


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Big List of Digital Marketing Acronyms


CAC = Customer Acquisition Cost. CPA = Cost-Per-Acquisition/Cost-Per-Action. CPC = Cost-Per-Click. CPL = Cost-Per-Lead. CPM = Cost-Per-Mille/Cost-Per-Thousand. PPC = Pay-Per-Click.

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The Big List of Content Marketing Acronyms


PR and ad agencies will check the earned media’s performance against how much it would have cost to pay for that same media coverage. Ideally, your ad-value equivalency will be much higher than what it cost to create the earned media. CAC: Customer Acquisition Cost.

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The Ultimate Guide to PPC


On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. This guide will help you grasp pay-per-click marketing in its entirety. To start, we’ll begin with the benefits of paid advertising and then get into some key definitions that you’ll need to know. This is the maximum you are willing to pay per click on you ad.

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Marketing Analytics: The Tools and Metrics Marketers Need to Do It Better


These numbers can tell you things such as: How many people have seen your ad (impressions) The number and percentage of those people who clicked on the ad (clicks and click-through rate) How much each impression or click costs (cost-per-click and cost-per-thousand-impressions) How much return you’re getting on your ad spend (ROAS). Cost metrics to track include cost per click (CPC), cost per lead (CPL), and customer acquisition cost (CAC).

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