Sexy Beauty Secrets Blog

Skincare Specifically for the Millennial Generation?

Japanese brand Shiseido is proving to be ahead of the beauty curve yet again, targeting millennials with their latest skincare line out in September of 2013.

The Ibuki collection, which consists of seven products—a Gentle Cleanser, $30, Purifying Cleanser, $30, Softening Concentrate, $24, Refining Moisturizer, $45, Refining Moisturizer Enriched, $45, Protective Moisturizer SPF 18, $45, Eye Correcting Cream, $40, and one starter kit that's perfect for traveling, $25—will all be available on this fall.

So what makes these products millennial-worthy?

With their busy school schedules, long work hours, late nights of going out and waking up early, unbalanced diets, and all-around unpredictable lifestyles, this line promises to keep their complexions in optimal condition by helping their skin resist internal (stress) and external (late nights, overexposure to the sun, etc.) aggressors.

The formulas work thanks to a secret recipe (Shiseido wasn't giving it up) that includes a combination of botanical extracts that promote a healthy cell cycle, so that your cells maintain their healthiest state at all times. Translation: If you're hungover and have to make it to an a.m. meeting, these products will help you look like you didn't roll in at 2 after downing a slice and countless cocktails.

Um, this stuff sounds awesome—we're in.

So, millennials, who's with us...well, come September?!

Photo: Courtesy Image

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