Animals Matter


Movies wrongly use ‘No Animals Were Harmed’ end credit


If you love animals, you may be one of those movie-goers who sits until the very end of a movie to see the “No Animals Were Harmed” disclaimer at the end. I am. I want to be sure that the animals in these productions were not killed or injured in any way, and that their well-being and safety were overseen by safety representatives from the American Humane Association using their carefully written guidelines.

So naturally I was upset to learn that five new movies that didn’t have American Humane on the set and who didn’t consult American Humane to ensure the safety of their animal actors are actually using unauthorized “No Animals Were Harmed” end credits at the end of their movies.

American Humane is attempting to sort this out. They have demanded these production companies remove the unauthorized end-credit disclaimers immediately from their films. Some studios and producers have indicated they will remove the illegitimate credit, while others are making excuses or taking no action and, thus, willfully deceiving the public as to the safety and well-being of the animals used in those films.

Here are the five films in violation of American Humane’s “No Animals Were Harmed” trademark:

Adam by Olympus Pictures, Deer Path Productions, Serenade Films, Vox3 Films.

District 9 by WingNut Films Limited, Key Creatives and LLC/QED Intl.

Easy Virtue by Ealing Studios, Fragile Films, Endgame Ent., Odyssey Ent.

How to Lose Friends and Alienate People by Number 9 Films.

Shrink by Ignite Entertainment, Ignite Productions, Ithaka Entertainment and Trigger Street Productions.

Until this gets straightened out, movie-goers can double the veracity of these end credits by visiting to see what rating they assigned to films, based on their use of animals and learn how the animal action was achieved on films that were monitored.

Categories: Uncategorized

Cathy M. Rosenthal

Cathy M. Rosenthal

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