Elements of Excellent Product Photography

The importance of product photography in marketing your product cannot be overstated. When people cannot see or touch an object in person, it’s crucial that they have an accurate representation to either peak their initial interest, or spur a sale. Studies have shown that people remember about 10% of what they hear, 20% of what they read, but a whopping 80% of what they see. High quality product images are continuously linked to sales conversion. Here are some of the basics for top quality product photography.

Products are lit well. Product images generally look smoother when lighting is evenly spread and shadows are minimal. You can ensure this by using tools to diffuse the light such as flash diffusers, special soft boxes, etc. This can be challenging when shooting shiny objects, as the material generally reflects the light.

The photographs of the products are very clear. Especially in smaller items where the craftsmanship is something you want to emphasize, it’s important to make sure the images are highly detailed.

You may want to have your products shot from multiple angles, so potential customers can get as full a view of the product as possible. If it is a product that a customer will interact with, such as nail polish, it helps to have a picture of a model polishing her nails.

With great product photography, the customer will be enticed and drawn in by the visual, and any other details will become mere afterthoughts.

Different Angles in Commercial Photography

Different angles allow for different perspectives on the object being photographed. The use of straightforward shots is not too common in commercial photography. In order to gain a viewer’s attention, the photograph has to stand out. It needs to take an ordinary object and capture it in a way that makes it seem extraordinary. If someone wanted to see a straight shot of a coffee mug, they could just look at it. Using multiple angles allows the viewer to see the subject of the shoot in a whole new light.

There are several angles that can be applied to commercial photography. For instance, if you were shooting a roll of tape, you could zoom in close and snap the shot with the roll partially in frame. You could also tray shooting it from above to get a bird’s eye view or stand it up and take the picture from a slightly tilted, upward angle. This would skew the perspective and provide a nice shadow in the foreground. Either option is a refreshing departure from a straightforward shot. Changing the eye level of the product transforms its shape and makes it seem larger than life.

The great thing about multiple angles is that we live in a three-dimensional world, so the possibilities are almost endless. For the best results, experiment with the perspective that each angle provides. You may be surprised at what you will be able to capture.



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