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Purple Cow: Transform Your Business by Being Remarkable

Portfolio Hardcover
Hardcover – 160 pages
ISBN: 159184021X / 9781591840213
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular g...