ignition sponsorsignition_logo_smIGNITION 2010 is an intense two-day event to debate and brainstorm about the future of media.

Topics include:

The Golden Age of News
Why Everything You Hear About The "Death Of Journalism" is Wrong

The iPad -- Does It Really Change Everything? Really?
Are iPad apps a new medium that will once again revolutionize the content business? Will iPads really have better-monetizing ads, with bigger graphics and interactivity? Will they save print publishers?

Is Facebook's Massive Growth Going To Destroy Premium Content Publishers?
Facebook has come out of nowhere to be the largest web site in the world. It is also stealing brand ad dollars that once would have gone to portals and other content publishers. Will Facebook run away with the whole game?

TV Everywhere, But When? And WHO?
Slowly but surely, premium video content is migrating online, and a host of new companies are rising up to capitalize on it. Will this shift destroy the networks and cable companies? Or will Big TV maintain its control over viewership and profits? Who will win the "TV Everywhere" game?

Serendipity vs. Specificity: What Do Readers Value --And WHEN?
The Web has evolved from portals, to search, to social sharing, and back. What's the value of unexpected discovery in a friend's Twitter feed, vs. finding exactly what you want on Google? How much curation do consumers want around their content?

Is the Web Really Dead?
Will app-based consumption replace browsing, SEO, etc? What does this mean for content producers?

The Dream Team: The Special Case of Sports
Sporting events create unique, real-time content with die-hard loyal fans and completely un-replaceable stars--a combination most producers only dream about. How are sports execs maximizing their return?

The Cult of Personality is Back. Should Publishers Be Scared?
The content biz is back to being an arena of strong individual brands. Yet as a writer's popularity ups revenue to a parent publication, the writer's dependence on the same shrinks. Where will this tension lead?

Content vs. Audience --What Actually Matters for Advertisers?

Will Content Farms Destroy The Content Business?
Are Demand Media et. al. eating limited ad $$ and replacing traditional journalism?

Is 3D Technology The Latest Entertainment Cash Machine--Or Is It Betamax?
Depending on whom you talk to, 3D is either saving movies -- or souping up home entertainment to make the silver screen less relevant. Or it's the future of premium TV. What's the story?

Ancillary Revenue Isn't so "Ancillary" Anymore for Blockbuster Brands
Content + Merchandise is the new formula for major content brands such as Twilight, American Girl, etc. How do you build these revenue sources into your content development?

Are Farmville--and Other Casual Games--the New Daytime TV?
Housewives are spending more time on online games than soap operas. What are the implications for content owners? How can gaming and virtual goods become part of the revenue structure in content creation and distribution?

How is Digital Book Publishing Shaking Up The Publishing Food Chain?
With self-publishing and social-media marketing, how can publishers define their unique added value? With the proliferation of multimedia electronic readers, who will dominate the market?

Is Augmented Reality The Key to Cashing In on Mobile?
Mobile publishers want to make money on ads, but the numbers have yet to wow. Will geo-location -juiced phones serve up useful ads and services that finally bring in impressive cash?

Libraries Unleashed: How Does The App Ecosystem Empower Content Owners to Monetize Their Existing Collections?
It's a content owner's ideal cost structure: close to zero, if you can successfully re-purpose content consumers want, using the new distribution-and-payment structures in app markets.

The timing and exact schedule will be released in late fall.