AXN LatinAmerica should be pleased with the 'Criminal Minds' Promo by Plenty. AXN tasked the Argentine-based advertising and creative agency with creating a video to promote AXN's show. What Plenty came up with was dark, mysterious and intriguing.

These are perfect qualities to communicate about a show that follows FBI psychological profilers as they attempt to trace the thoughts of criminal minds to predict their actions.

Another important aspect of this video promotion is that it is short. As the cliche goes, contemporary audiences have short attention spans, and cannot be expected to tune in for more than half a minute. Advantageously, the promo is only thirty seconds long. It should garner more than a few viewers for AXN.