Articles: UB Archive



Have you heard the news? E-mail might not be dead yet, but it is going away. That's what Sheryl Sandberg, COO of Facebook, announced on June 24, 2010, in a keynote at the Nielsen Consumer 360 conference.


Since emerging in the college recruitment world just three years ago, college search social media sites have been a rapidly growing category of recruitment tools that combine the function of college search websites with the interactive, dynamic communications of mainstream social media networks.




Prospective college students and their parents use a much different barometer today to select a university. Yes, the value of education is important. But increasingly, so is the square-footage of a student's room, quality of cafeteria food and lobby decor.


Universities are information-rich environments - and not just in the academic sense. Year by year, students apply, attend and graduate, repeatedly filling out exhaustive forms. Their families provide extensive filings to qualify for financial aid.

A recent, unsuccessful effort by Senate leaders to provide a path to citizenship for children who were brought to the United States illegally sparked debate over the provision among financial aid administrators.
