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RE: Rolls Royce
by Anonymous on Wed 7th Apr 2004 14:42 UTC

RR *did* need market-share. They couldn't afford any real development in decades. All major parts like gear-boxes, motors, etc... were out-dated for decades; In a current RR, there is nothing whatsoever left that is uniquely RR -- more than 70% are of the shelf BMW-parts. And if RR hadn't been boughed out as someone else's prestigeous pet, just like Ferrari, Jaguar, Lamborghini, Aston Martin or simply put any other traditional manufacturer, they would be gone long time ago. Apple is selling of the shelf components as well and they are not doing good at all with computers, but only their iPod stuff and with Laptops to some extent.