There Must Be a Pony in Here Somewhere 1st edition

The AOL Time Warner Debacle and the Quest for the Digital Future

There Must Be a Pony in Here Somewhere 1st edition 9781400049639 1400049636






Details about There Must Be a Pony in Here Somewhere:

Anyone who wants to understand the underlying zietgeist at work in the AOL/Time Warner merger and its extraordinary aftermath would do well to start with Kara Swisher. Swisher's exceedingly well received AOL.COM chronicled the rise of an unlikely group of entrepreneurs on the edge of distaster, rising to the heights of status, power and money. The company had been left for dead many times on its rocky journey, and Swisher's book was an atypical and capitivating story of losers winning it all. That story only became more fascinating and irresistible when this motley gang pulled off the greatest heist in business memory, aquiring the world's largest and most important media company. Swisher knew that the story of the merger of these two companies would go a long way toward explaining the whole internet boom and bust. And it would make for a terrific book, filled with larger than life characters in a soap opera that occasionally verges on the Shakespearean. It is truly the business story of our times, and Swisher tells it with great energy, style, voice and even humour. It's exactly the book that business readers and media watchers will want, because rather than purporting to be a comprehensive analysis, or a replacement for the intense and ongoing media coverage, what Swisher does is explain the climate that led to the deal; the characters who engineered it and the problems and crises that have threatened to pull the combined company apart.
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