3 Useful Tools for Split Testing and Tracking Your Site Data

Split testing.

Tracking visitors.

Analyzing data.

It really sounds much more complicated than it has to be.



Does one headline work better than another?
Does a blue button convert better than a yellow button?
Does a big font work better than a smaller font?


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  • http://www.vidyard.com Mitch Solway

    What a great topic..so near and dear to my heart as you know : )

    If you are using video on your website you can A/B split test the splash screen (the static thumbnail image that people see on your video) Vidyard (www.vidyard.com) .

    What’s helpful is that it can run up to 8 splash screen tests at the same time, will show you the stats from each and you can have it automatically pick a winner for you.

    I actually just wrote a blog post about it a few days ago and there is a video in the post (no doubt) that shows how it works.


    I know that not everyone is running video on their site yet, but if you are, this is a really helpful split testing tool to learn which splash screen will drive the best response/most clicks.


  • http://www.convert.com Dennis van der Heijden

    Setting up a test in KissMetrics and Mixpanel is not that easy as Google Analytics. So if your new to testing try Google first. If you are looking for business metrics Mixpanel and KISSmetrics are great.

    But if you just interested in testing Google’s free solution is a good start. Beyong the free you can try Convert.com (our solution) if you are workig with ecommerce or you are a marketing agency. Its way faster in setup the Google’s but comes at a cost.


  • http://www.incion.com/ Kim Meredith Smith

    I think we should add some tools to analyze the impact of resources on social networks