WOM 620

Advertising v reality

We all know that if something looks too good to be true it probably isn't, and the mouth-watering imagery used to sell food never is
A burger from Burger King
A Burger King whopper. But what does it actually look like? Photograph: Burger King/PA

The buccaneering spirit of the internet is never more evident than on sites and blogs where ordinary, blameless consumers take the manufacturers of dodgy, sub-standard or just plain rubbish products to task. In the world of food, this often means pointing out the subtle differences between the advertised images of products and the actual reality, hence the theme of our gallery this week.

Germany and the USA are the settings for most of the well-directed ire represented, but there are plenty of examples right here in the UK too just waiting to be exposed. So the next time you're served a particularly nasty-looking burger or buy something from a shop which doesn't live up to the picture on the package, take a pic and add it to our Flickr group, or just email it straight over. We'll compile the results to form a British rogues gallery in a few weeks' time.

Today's best video