19 - 20 November 2015 | Philadelphia, PA

Tuesday, July 20, 2010














The Pharmaguy Social Media Pioneer Awards






  1. How come ADHD is being diagnose more and more in US in the recent years? Have they got ANY proof about it being inherited? The whole thing smells bad, esp. the newspaper the guy holds in the video that says "Parents drug their kids". That's the truth despite the video's effort to say discredit it

  2. Gary Monk10:55 AM

    Thanks John - I very much enjoyed the article. The point that seems to resonate is allowing comments (in as open a way as possible within the legal and regulatory framework we operate in)

    I am very proud of this and as an example while I may disagree with George B (above) the beauty of this online democracy, is that his comment would be approvable and clearly a valid contribution to the debate. Best Regards, Gary Monk

  3. I think it's taking everyone in the pharma industry some time to truly understand how to leverage social media. It was the same thing a decade ago with the internet and the advent of the DTC commercial. I really like both JnJ videos on ADHD. I think they are extremely creative and compelling and help to open a dialogue which is the critical piece to any successful disease awareness outreach.


  4. It was the same thing a decade ago with the internet and the advent of the DTC.

  5. Great article John. Gary has done a great job in launching this channel. The hard work that Janssen Cilag in the UK have put into social media has been over the last year to tackle the argument at the heart of social media-not platforms or open or closed comments but one of corporate philosophy.

    I passionately believe in the democratising power of social media and this can only harnessed through genuine dialogue. Negative comments and opinion are often more valuable to our business than positive ones.

    We are now in a position as a buisness to enter social media positively, we already were the first UK pharma company to have a twitter account @JanssenUK -watch this space over the summeer and fall!

    Best Wishes,

    Alex Butler @alex__butler
    Digital Strategy & Social Media
    Janssen Cilag UK

  6. John,
    I'm bursting with pride about my nomination for The Pharmaguy Award. First of all, I'd like to thank all the little people.....But what's on those shirts?!

  7. You have to suffer from ADHD to read what's on the shirts :-)


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