Ivan Pun for Ermenegildo Zegna UOMO fragrance


Hong Kong-based journalist and community advocate for financial reforms to empower small-business owners. He believes detail, attention to life's minutiae, and an enduring quest for self-improvement shape one's past, present and future.

"I finally returned to Asia to work for my family business but eventually found the courage to step out and do my own thing. Life is too short and you are only able to live your destiny if you stay true to what you are passionate about. I would be very disappointed if I didn't end up building something that made a difference. A defining moment during my formative years was living in New York and working at Conde Nast. I was surrounded by brilliant and talented people whose relentless commitment to excellence continues to be a professional compass."

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