Klout, the company that assigns people a number correlating to their online influence,  raised $30 million, but angered its user base when a change in its algorithm resulted in scores plummeting.

The company's own executives weren't even immune.

VP of Sales Garth Holsinger admitted as much while speaking at the Social Media Analytics conference on Tuesday afternoon.

"I dropped 14 points on Wednesday," he said. He wasn't alone. Other executives saw their scores drop. "We were crushed. It hurts."

Holsinger did say that his score is around 42, better than 80% of the world.