Fashion retailing has been redefined by complexity and speed. With supply cycles longer than demand cycles, the importance of being on trend with the right combination of size, style and color is more challenging than ever. Compounding the need for increased trend and forecasting accuracy, fashion retailers are challenged to rapidly clear end of season merchandise to accommodate an increasing number of seasons. Moreover, with thousands of possible style, size and color combinations that must be optimized down to the store level, and shoppers that seek a personalized experience, fashion retailers face an explosion of data that confronts them with sky-rocketing business complexity.

Leading fashion retailers rely on Oracle to deliver a complete set of solutions to enable better decisions and faster, leaner operations that result in growth and brand loyalty.

10 of the top 10 global fashion retailers get better results with Oracle.


Oracle provides the world's most complete, open, and integrated business software and hardware systems for fashion retailers, so they can make better, more customer-centric assortment management decisions and deliver a personalized shopping experience while maximizing operational effectiveness and speed.

  • Oracle Retail applications are purpose-built to run fashion retailing-specific business processes including merchandising, store operations and supply chain management. These applications are designed to seamlessly link planning and execution, and are infused with industry-leading fashion science to enable granular decision making at scale.
  • Oracle offers a comprehensive suite of solutions for managing and delivering value from customer loyalty programs. Oracle's Customer Relationship Management solutions enable fashion retailers to engage customers with offers throughout each stage of their buying process, through mediums such as social media, mobile devices and the web.