NYU Stern
Share / Print
Faculty News

In an op-ed, Prof. Adam Alter explains how a ticker's pronounceability affects the stock’s price

new yorker logo feature
Excerpt from The New Yorker -- "Why do investors, many of whom painstakingly dissect reams of data to understand companies’ finances, also base their decisions in part on a stock’s ticker symbol? The answer is that reading pronounceable ticker symbols is slightly less mentally taxing; people generally prefer objects and events that are more 'cognitively fluent,' or easier to process."

Read more