Apple snatches up augmented reality company Metaio


Apple is diving into AR.
Apple is diving into AR.
Photo: Metaio



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Metaio started as a offshoot project at Volkswagon in 2003, and has seen its tech used by companies such as Ferrari, virtual shopping systems, and other app developers. Apple has not released an official statement confirming the acquisition, but it did give its boilerplate, “We’ve acquired a company but don’t want to talk about it” response to TechCrunch this morning.

What Apple plans to do with Metaio and its technology is still unclear, however some rumors have claimed Apple is working to integrate augmented reality into its Maps apps, which could be a perfect fit.