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The Best Holiday Gift Finder Examples

We all know that buying the perfect gift isn’t an easy task, especially when friends and family are holding back on their wish lists. Gifts today are expected to be nice, thoughtful and personal, something with meaning. Shoppers don’t always know what to buy for that aunt who they see once a year, so why not offer them some personalized guidance?

There are a number of ways to engage your shoppers over the holiday season. One of the highest performers are holiday gift finders. Consumers are tired of searching for the perfect gifts, they want the perfect gifts to find them. Now’s the time to lend a hand to your customers and increase conversion rates.

With that being said we’ve found some of the top gift guides that are simplifying the customer journey as we know it.

Buzzfeed Gift Guide

Buzzfeed’s gift guide is broken down by a variety of common categories. It doesn’t only focus on who you’re buying for, it also puts a focus on common interests such as “travel lovers” and “cozy products”.

Amazon Gift Guide

Amazon’s gift guide is perfect for those family members you feel obligated to buy for but have no clue what they could ever want. The gift-buying journey starts off by selecting the gender and age group. After narrowing down some options, shoppers can select different product categories, leading them to thoughtful, unique gifts.

Canon Camera Selector

Cameras are one of the most popular gifts to give during the holiday season. However, they’re also one of the most difficult to choose from. Between all of the tech specs and camera lingo, buying a camera for another person can be tricky. Canon took this roadblock into consideration and solved it by implementing a digital assistant into their website to guide shoppers to the perfect products with ease. went a different route with their gift finder. Instead of generating a list of suggestions for specific people, focuses on personality types, presenting gift options based on interests. By doing so, shoppers can easily find the perfect products for their friends and family based on personal passions.

The Present Finder

The Present Finder is a gift-buying website with a unique twist. Like many other gift finders, shoppers are asked an array of questions such as gender and price range. While most gift assistants offer a selection of products, The Present Finder offers both products, experiences, and excursions. For example, if you’re buying for the outdoor-lover in your family, you can choose from products like camping gear or an excursion like zip lining in the treetops.


Lauren Panaswich is a content strategist at zoovu with a background in new media and digital marketing. With a centric focus on AI, she advocates the importance of personalization and humanization in a digital environment. Based in Boston, Lauren enjoys traveling, learning and meeting new people.