Best Damn Underwear On Earth

This is underwear that changes lives. Through luxurious comfort you can actually afford. And a mission to improve men’s health, not just the bottom line.

noun pa·ri·ah \pəˈrīə\

A pariah stands apart because he stands for something.

He lives by a code he’ll never contradict, and beliefs he’ll never betray. He values principles more than property. Shuns conventions. Denies definitions. Crushes expectations. He’s hard to impress. Harder to imitate. And impossible to ignore. His tattoos make as much of a statement as his five-o'clock shadow and worn-out jeans. Every scar he wears tells a story—a story of survival—that drives home one point: He’s not scared to live. 

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