Draft a Quick Persona

Section 04 - Lesson 01

Personas help define the target customer.

You saved the offer page from the affiliate network and the sales page from the merchant. Before writing the ads for your campaign, give them a quick read.

Remember that you just want to get your ads up fast. You can fine tune the ad later, when you learn more about the demographics and psychographics of the target audience. But for now, just zip through this checklist.

Ask yourself who the product or service is for. What are their habits? Where do they live? What is their gender, income, social status and lifestyle?

Why are they searching for this type of product? What problems do they have? How does this product solve those problems? Is the product unique in any way?

What is the purpose of the product? Is it just for fun, an ego boost, clean skin, a healthier body, status boost, solution to a problem, or a safety concern?

Note the style of writing and tone of the message on the sales page. Try to mirror that in your ads as close as you can.

What you are doing is creating a quick persona of the prospect who's likely to buy this product or service. After about 10 minutes, you should know who this product is for and be ready to write the ads.

The most powerful element in advertising is the truth.

Bill Bernbach

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