FAQ: Measure




Which channels reports can I create in Measure?
We currently support channel reports for the following networks: Facebook, Instagram, and Twitter. LinkedIn is supported for Dashboards.
Can I use Labels in my reports to measure campaign performance across networks?
Yes, just use the Labels Quick Report.
Does the Measure data go back in time?
Will the reports be accessible in white-label?
The exported reports won’t have any Falcon.io branding on them. However, there’s no specific space in the reports reserved for company logos.
How do I export my reports?
How can I duplicate my reports?
Can the reports be sent automatically, i.e. every month?
Yes, you can setup scheduled reports to be shared both internally or externally via a designated email address. Once setup, emails will be sent to delegated recipients with a link to download the report in the file format of your choosing, XLS, CSV, JPG or PDF. The frequency of the emails can vary between daily, weekly, biweekly, monthly or quarterly. You may read more about scheduling reports here.
How many metrics can I measure at the same time?
How many channels can I include in one report?
Why do the dates I see in Measure reports not match what I see in Facebook Insights?

For Facebook numbers, such as likes, shares & comments, Falcon reports back to the beginning of the day the post was created on.

For example, if your post was published at 10 am on November 24, any likes, shares or comment numbers will be shown as taking place on the 24th. Within Facebook Insights, you would only see those numbers as occurring on the 25th, despite your post being published on the 24th.

Can I have data backfilled?
What is the difference between page reach and post reach?
How is IPM (Interactions per one thousand fans) calculated?
  • For 1 day: Sum of page_storytellers_by_country / sum of pagefans_by_country * 1,000
  • For Weekly, monthly or custom periods: Day 1 avg + Day 2 avg + etc / Number of days in period
What are page storytellers?

Page storytellers are the number of people sharing stories about your page ('People Talking About This' / PTAT). These stories include liking your Page, posting to your Page's Wall, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, photo tagging your Page or checking in at your Place

This formula is used to calculate Engagement Rate data both for Channels and Benchmarking module reports.

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