Brief: vitaminwater Announces Crowdfund-Inspired “Project Hustle” Finalists

Project Hustle, the crowdfunding-inspired program by vitaminwater, held a nationwide search for aspiring entrepreneurs, artists-in-training, dreamers and future film directors to find the next idea that breaks the status quo, glass-ceiling, or simply, the Internet.

Vitaminwater 3Each finalist has the opportunity to see whether their dreams can become reality and the chance to win up to a total of $500,000 (across ten finalists) to bring them to life. The top ten best and brightest ideas were chosen in five categories: music, film, fashion, art and technology.


To fund projects, participating vitaminwater and vitaminwater zero bottle caps will contain a code that people can enter online through the campaign’s website. Each code holds a specific “virtual dollar” value, which can be allocated to one of the ten finalists’ projects.

Ryan RobertsonSenior Brand Manager of vitaminwater, Ryan Robertson, stated:

“Our ten finalists are some of the best and brightest creators in the nation, and we can’t wait to see how their projects come to life. vitaminwater began as a small start-up in Queens, so we understand that hard work pays off, Project Hustle is our way of supporting these enterprising artists at the beginning of their journey, relentlessly hustling towards and pursuing their dreams.”


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