Why Shift to Business Ecosystems?


Executive Summary

  • The essence of business ecosystems: structuring partnerships for co-innovation

  • Where they came from: modular design

  • Who leads business ecosystems and why

  • Why niche firms participate too

  • What they look like in snapshot format

  • What is the future for ecosystems?

  • Why should MarsCatalyst care?


About This Paper

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Please note: the paper’s photograph is illustrative and does not directly portray the subject matter.