Brand is a Reflection of Culture

Science of Story is a community dedicated to those brave enough to embark on the transformation journey


- David Packard (1960) founder of Hewlett-Packard


of employees are disengaged (Gallup 2015)


think the company that they work for has “no ambition beyond making money” (Deloitte)


believe “business will have a least as much potential as government to meet society’s challenges”

Meanwhile, the world is searching for meaning…

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Unprecedented growth in popularity of “purpose in life” throughout the lives of the Millennial generation

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From culture, to the way we communicate digitally, we aim to create a magazine that inspires a movement to discover and share purpose transformation.