Think back, if you can, a generation or so ago when the local cable company was advertising its soon-to-come upgrades.

“Digital,” the woman in the ad said, almost seductively. Not many of us knew then the vast changes that siren call had in store.

Now, of course, we do. Peter Platt was at the cusp back then, in those seemingly prehistoric days before the internet took over the world. Platt built a dot-com website for DuPont in 1993. Now, he’s the founder and CEO of PSquared Digital, a Brighton-based company that focuses on digital strategies for businesses.

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