WIX Driving Performance Spec Work

Ahhhhh, my first conceptual assignment that was mocked up by the design intern.

The execution might not be dynamite but the ideas behind them showcases my ability to think outside the box.

WIX wanted an ad to promote their Driving Performance Award that they give out to showcase mechanics that go above and beyond in their communities.

So, we centered each concept around giving back. Nothing says incredible human being more than a soup ladle.