Content, Ad Copy & Translations

Counselor and cooking teacher website

This was a small project that actually taught me a lot. Diane Avoli was a wonderful and patient teacher. She specialized in Macrobiotics, a healthy and peaceful approach to lifestyle and eating. To write the content and decide on the concept and navigation experience for her website, I interviewed her several times and came up with a method to briefly explain in a marketable way an abstract but powerful concept that, for her, was second nature.

People en Español

The celebrities magazine has a sister publication in Spanish. I did copy-editing, copy-writing and translations for their Marketing team. Here is a sample.

Strida Areaware 

Strida is an innovative design award-winning British bicycle. Its distributor in the US is Areaware. I did the translations to Spanish of their website and manuals and I got to keep an incredible folding bike!

Dattner Consulting

Dattner is an organizational consulting firm in New York City, I translated and self-edited surveys questionnaires and marketing material to improve the productivity of team and individual efforts.