StreetView leads us down some unexpected pathways

This morning’s Observer column:

Street View was a product of Google’s conviction that it is easier to ask for forgiveness than for permission, an assumption apparently confirmed by the fact that most jurisdictions seemed to accept the photographic coup as a fait accompli. There was pushback in a few European countries, notably Germany and Austria, with citizens demanding that their properties be blurred out; there was also a row in 2010 when it was revealed that Google had for a time collected and stored data from unencrypted domestic wifi routers. But broadly speaking, the company got away with its coup.

Most of the pushback came from people worried about privacy. They objected to images showing men leaving strip clubs, for example, protesters at an abortion clinic, sunbathers in bikinis and people engaging in, er, private activities in their own backyards. Some countries were bothered by the height of the cameras – in Japan and Switzerland, for example, Google had to lower their height so they couldn’t peer over fences and hedges.

These concerns were what one might call first-order ones, ie worries triggered by obvious dangers of a new technology. But with digital technology, the really transformative effects may be third- or fourth-order ones. So, for example, the internet leads to the web, which leads to the smartphone, which is what enabled Uber. And in that sense, the question with Street View from the beginning was: what will it lead to – eventually?

One possible answer emerged last week…

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