Tiffany's Epiphanies: How to Maintain a Consistent Brand

What's the difference between a professional and personal brand? That's the discussion I had recently with one woman I know. At work, she said she was known as being relentless, but she views her personal brand as more fun. I soon came to this epiphany: There is no brand without consistency. While our brands can be expressed differently, what we stand for can never change. Here's how to develop a consistent brand.