Respond: What are the factors that influence Google's keyword ranking optimization?


Someone has written 200 influencing factors related to Google rankings, but Google's algorithms are constantly changing, and each weighting ratio affecting ranking factors is different. So, what are the key factors if you want your site to rank on the homepage search results when users conduct Google searches?


Based on SearchMetrics, Backlinko, and SEO PowerSuite and Serped, this article tells you five factors that have a significant impact on rankings:

1. Website content

Website content is very important to Google rankings, but this is something everyone knows. However, what I want to emphasize here is that unlike the past calculation methods that rely on keywords for search, Google has been more inclined to search for content related to the topic, and to find the information most needed by users through semantic analysis. .

SerachMertics' research found that only 53% of the top 20 search results used keywords in the title, while the keywords entered in the H1 headline were less than 40%. This result shows that Google no longer only focuses on individual keyword words, but searches for users based on the relevance of the content of the site.

What is the content of "relevance"? In short: comprehensive, comprehensive content related to keywords.

For example, when you search for "SEO" on Google, the first result of the search results that the page jumps out is the advertisement and the noun definition. Because Google interprets the user's most wanted answer when searching for SEO. what?

And you will find that the first few items appearing in the search results include the following:

What is SEO?

What should SEO do?

Can SEO learn by himself?

Have you found out that the search results are a bit like the SEO lazy bag? Most of the search results on the home page tell you what SEO is, can you learn by yourself, and see this one is enough.

Basically, if you want to learn SEO or don't know what SEO is, you will find what you want in the search results on the homepage, which is why everyone wants their website to appear. The first few options on the Google search results homepage, because users rarely enter the second and third pages of the search results to find the information they need.

Backlinko's survey also found that algorithmic changes reinforce the function of semantic analysis. If a difficult topic can be explained in plain and easy-to-understand text, the search results are much stronger than the various keywords and related keyword density. Google content with high content is ranked higher.

In addition, sites with richer content will rank higher than the previous ones. The big reason is that if the content is rich, there are more faces that can be considered. For example, if an article can tell you how to use Google Analytics from the beginning to the end , how to operate SEO, how to do Facebook live voting, is it better than you to read a lot of different website content, then organize and learn by yourself, A lot of convenience?

According to the SerpIQ survey, the top 10 websites are directly related to the ranking of search engines. On average, the top ranked website content is about 2,450 words, and the tenth website has 2,000 words.

In addition, Dr. Pete's research also found that the longer content has more links.

But that doesn't mean that your website content is going to be "more", and most importantly, you have to provide the users who visit your website what they want:

The answer you want

The easiest and fastest way to find the information you want

Help achieve their goals

The frequency of website content updates is another factor that affects Google’s ranking. If your site regularly updates new articles, content, or information, it's easier to improve your site's ranking. Based on the user's search content, Google will need to provide the latest information, longevity content, and find the best answer for users.

Of course, the update mentioned here is not just a change of the title of the article, but a few words to replace the content. A better way is to have new promotions or article information available every week, even once every two to three days. If you want to know your competitors, or the history of the websites you care about, you can find historical updates and fluctuations in your website through the wayback machine.

Again, it's about Meta optimization and image optimization. Although Google shows that Meta doesn't help much with calculus, if you can more concisely provide the content of the website to the users of the search, it is easier to attract users' attention and click into your website.

If you are using WordPress to set up your website, Yoast SEO is a great helper for writing web pages to Meta and keywords.

The optimization of the image is to name the important pictures in your website. For example, it is an infographic or a statistical picture or a picture. If you add a text label, you can search it in Google Pictures.

The content of your website will also affect the click rate and pop-up rate of the content of the website. Therefore, in order to ensure that the content of your website and the needs of the users you visit are relevant, it is now time to find the place where the content of the website is too empty and reduce the clutter. The theme, the theme of several niche markets, re-establishing the authority of the website.

2. Link

Links are another important factor influencing Google’s ranking. In addition to the links within your own website, links to external links and other websites that return to your website will affect your Google rankings. However, this is not to say that you want to link as much as possible to your site, because Google will also learn to find bad links in the links. And when there are more and more authoritative websites back to your website, it will give you a better website ranking.

So, the key to getting others to "point to you" is to create what everyone wants and to promote your content. When your content is seen and forwarded by people in the relevant field or industry, you will find three signals that affect your Google ranking in the link: the number of backlinks, the authority of the links, and the diversity of links.

Before you are known, you can actively invite websites of related industries to forward your website content, so that you can get more high-quality backlinks. If you don't know how to create native content, you can try to find other authoritative websites with related topics, find gaps in their theme content, provide more complete content, and promote and share it.

Before the content of the website is published, confirm the quality of your content and the number of links, and try to reach out to the authoritative and quality websites for partner backlinks, and eliminate the backlinks of websites with relatively empty content.

3. Mobile device priority

In 2016, Google increased the algorithm of website performance on mobile devices. According to Searchmetrics, the top 100 well-known domain hosts are optimized on mobile devices.

Compared with the use of desktop computers, people use mobile devices more frequently in their leisure time. Therefore, more than 80% of websites have Responsive Web Design (RDD), and in the future, when you build website content, It is necessary to prioritize mobile devices. If you are designing a mobile device version of the site, please enable it after it is fully set up, otherwise it will most likely affect your Google ranking optimization .

The priority of mobile devices is nothing more than to give users a better experience. Therefore, another factor that is very important to influence the ranking of the website is the speed of the website. Generally speaking, the website version of the website will hope to be loaded within 3 seconds, and the mobile version of the website should be completed within 2 seconds. Searchmetrics survey, the top ranked website, the mobile version of the website is 1 second faster than the web version.

According to research, if the page load time exceeds 3 seconds, you will lose 40% of visitors. Waiting for one second will reduce the browsing rate by 11%, reduce consumer satisfaction by 16%, and lose 7% conversion rate!

Web speed checker: You can measure the time it takes to read your current website through the free software Wichloadsfaster and compare it with your competitors; Pingdom is the time it takes to further test the details of the website when reading it. And you can clearly see which part of the site is making the reading slower, and ask the engineer to solve the problem.

4. Website security

Backlinko found a strong relationship between https' website and Google's ranking. According to SearchMetrics, 45% of the top sites have encryption using https. In 2014, Google also confirmed that if the website has https encryption, it has a better ranking than the website with only http. In addition, the host used by your website, the time the website was operated, and the history of past usage are also related to your Google rankings, because Google wants them to provide users with a good user experience. Therefore, when setting up a website, try to choose a relatively large platform to cooperate to avoid the following situations when users visit your website:

5. Title

H1, H2, H3 are the main elements that let Google interpret the content of your website in addition to the main title of your web content. In order for users to quickly understand your website, it is also important to use H1, H2, H3 as the title. For Google, they are actually like hidden keywords in the text, the algorithm will be more intelligent for semantic analysis, so your H1, H2, H3 titles can also use the long tail keyword method, let Google think of you The secondary title is closely related to the answer to the question the user wants to search.

If you don't have any thoughts on the next title, here are a few long-tail keywords that are often caught by Google, including: "This year's most...", "Best", "Best...", "Guide", "Checklist" And you can think about other related content from these long tail keywords.


SEO is a continuous and cumulative process. Although Google algorithms are constantly changing, the important core is constant: to provide users with quality content. In this generation of content, when you have good content, you are not afraid of no readers.

However, after you have good content, you must also understand how to make your content as much as possible seen by people, which of course, marketing and SEO optimization. In addition, you must try to get out of the house, take the initiative to partner with others, share in the social media, or actively find relevant pipeline resources to promote yourself, so that you have the opportunity to make your website content bigger. the value of.


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