Where success is predictable.



Where success is predictable.



As a marketer, you need to know how to find patterns in data so you can avoid risks and spot opportunities. It’s challenging to know which offers and products would make the ideal customer experience. Being able to identify upcoming risks and anomalies and what causes them, can make or break your organisation. Most of your team probably doesn’t have advanced statistical training, so even when you have data, it’s hard to understand it. 

As home to more than a dozen of the world’s top magazines, Condé Nast has a lot of brands to maintain. But with the power to optimise their editorial and advertising messaging to every reader, they successfully increased traffic by 40 per cent on their digital channels.

Use insights to increase foresight.

Adobe Analytics




Adobe Analytics

Adobe can help. Adobe Analytics puts predictive analytics, forward-looking insights and more intelligent decision-making into the hands of marketers and business users. You get data-driven responses in real time so you can provide perfectly matched and timed experiences to your customers. 



Make testing automatic.



Understanding your audience and their expectations is crucial for delivering the best personalised experiences. You need to be able to surface interesting insights and key customer traits to quickly test experiences and target them to the right customers.



Adobe Target
Adobe can help. Adobe Target is a marketing solution that makes it easy to test your experiences, so you can deliver the right experiences to the right customers at the right time. It uses machine-learning algorithms to personalise content and design. It also has customised, optimised algorithms for offering the next best content or product suggestions. Adobe Target allows you to use automation so you can personalise customer interactions in real time.






Customer foresight is your marketing opportunity.

Why Adobe?




Why Adobe.
Know what customers need. Even before they do.

Let data drive your experiences.
