Homage Branding Concept
In less than 10 years Alexander McQueen had become one of the most respected fashion designers in the world, injecting emotional power, 
raw energy, and a romantic but contemporary nature into his collections. He created a culture that uses the juxtaposition between contrasting elements such as tradition and modernity, fragility and strength.

The following years after his death, the highly innovative designer's basic identity system did not fully represent the meaningful legacy he left on the industry. This homage, based on his design fundamentals, was done to respectfully give credit to the unique rarity of his conventions.

2013 Branding Served