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Choosing a title

To have a chance at making an impact on the people you want to reach, your title should be as short and simple as possible and relevant to your target audience.

It should be:

  • Catchy
  • Memorable
  • Easy to understand
  • Jargon free

The title should to be tailored to your audience. Depending on whether you are targeting senior management or factory workers directly, the message, the arguments you use and the tone, will all be different.