Product and service strategy and brand

Etymology[ edit ] The word, brand, derives from its original and current meaning as a firebrand, a burning piece of wood. That word comes from the Old High Germanbrinnan and Old English byrnan, biernan, and brinnan via Middle English as birnan and brond.

Product and service strategy and brand

Your strategy defines the direction of your product and what you want to achieve. Establishing this first aligns the organization and keeps everyone focused on the work that matters the most.

It tells the team where the product is headed and what needs to be done to get there. The main purpose of a strategy is to align executives and other key stakeholders around how the product will achieve the high-level business objectives. It also provides the product manager with a clear direction to guide the team through implementation and to communicate the value of the product to cross-functional teams, such as sales, marketing, and support.

A product strategy is the foundation for the entire product lifecycle. As product leaders develop and adjust their product strategy, they zero in on target audiences and define the key product and customer attributes necessary to achieve success.

Strategy is comprised of three parts: Vision Your vision includes details on the market opportunity, target customers, positioning, a competitive analysis, and the Go-to-Market plan. It describes who the customers are, what they need, and how you plan to deliver a unique offering.

Goals Goals are measurable, time-bound objectives that have clearly defined success metrics associated with them. They help you set what you want to achieve in the next quarter, year, or 18 months. Here are a few examples: Here are some examples: Performance improvements Better reporting Expand into China Your strategy provides the foundation for planning your roadmap, defining your features, and prioritizing your work.

To visualize your strategy and see how it ties to your execution plan, it helps if you link releases and features to initiatives and goals. This allows you to analyze your roadmap at a high level and to discover any gaps. It is easier to understand the relationships between product lines, products, goals, initiatives, and releases when you can see them all in one view.

This also helps you to identify "orphan" goals or initiatives and adjust your plans accordingly. The first step is to have a north star that tells you where your product is headed.1.

A good, idea, method, information, object or service created as a result of a process and serves a need or satisfies a has a combination of tangible and intangible attributes (benefits, features, functions, uses) that a seller offers a buyer for example a seller of a toothbrush not only offers the physical product but also the idea that the consumer will be improving.

Applying multi brand strategy to maximize the relevance to the consumer and reaching the diversity of market segmentation is a practical thing to do. You just clipped your first slide!

Clipping is a handy way to collect important slides you want to go back to later. Now customize the name of a clipboard to store your clips. REPLY. I would have to say that one of the first things to start with is a great product or service, thats a given.

Product and service strategy and brand

Most of all it must have a lasting impression on the customer where they have an experience. The only way a brand becomes successful is through implementing a smart differentiation strategy. There are many options of differentiating a brand, depending on the company's internal capabilities and competitive environment.

Brand strategy is the business case for change at a brand level. It envisions the future position of a brand in the marketplace, based on the company’s wider business aspirations and its ability to deliver and market brands that align with that desired position.

Product & Brand Strategy |