What makes a doctor-patient partnership flourish?

Both doctors and patients are seeing the value of well-informed patients. See below: As part of a video series filmed by Fenton at TEDMED 2012, Lisa Witter interviews James Merlino, Chief Experience Officer at the Cleveland Clinic, and Dave deBronkart, a patient activist, on why effective treatment starts with a solid doctor-patient partnership.

Yet, no one has trained either group on how to go about furthering that goal, and doctors have increasingly less time in which to counsel patients. How can we move forward? Improving Medical Communication is one of TEDMED’s Great Challenges in health and medicine. To learn more and discuss further, visit the Challenges website.