Why Tradeshow is important?

Each year, over 5000 trade shows take place all over the planet, offering tremendous business opportunities. A tradeshow can help to test the global market for products, make export sales or find overseas distributors and representatives.

The international tradeshow is one of the most effective communication tools of export marketing. At the point when exporter have prepared items, he needs to reach to the purchasers. By attending a tradeshow, he may find them.

There is no option to plan and prepare for a successful tradeshow. Starting from the budget of the fair, the stall design, marketing material and planning during the meeting have to be done in advance.

ACADEMY teamWhy Tradeshow is important?
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Inbound & Outbound marketing: Role in Lead generation

Inbound marketing: Inbound marketing is a method of attracting, engaging and delighting customers to grow a business which provides value and builds trust on customer’s mind. Inbound marketing creates a process to find a potential customer and turning that early awareness into brand preference and ultimately into leads and revenue. Buyer’s self-education, a marketer’s job is to be heard through the noise and come up with new ways for leads to find a potential customer.

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Lead Generation

Lead generation is the process of attracting and converting strangers into someone who has indicated interest in a company’s product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.

Leads are the results of export marketing services. Exporters do all the export marketing to generate leads. Simply, a lead is a person or contact who has an interest in that company’s product or service in some way, shape, or form.

Export leads are the contacts that an exporter can get from the interest in export marketing activities which can be a sort of contact information of a person or a company such as a phone number, a business card, a company website, an email, an inquiry, an appointment etc.

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Export Journey: Export Sales

In the last blog, we got to know that we need to market our products to the sellers in various ways to find out a potential buyer for the product.

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Export Journey: Export Marketing

As we already know from the 1st blog that there are generally four stages of an export journey. Namely:

  1. Export Readiness Assessment 
  2.  Export Marketing
  3. Export Sales
  4. Export Shipment

Today, we will be discussing about the 2nd step of Export Journey.

Faria TasnimExport Journey: Export Marketing
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Export Journey

Think about Export business as a journey which starts at a point and finishes at the other and there are a number of stages that need to be followed consecutively. Knowing the export journey will help an exporter to know about the whole picture of the export business process and discover your own position in the journey. In this manner, we will be able to know the strength and weakness of an export plan to get success in export business.

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C&F Agent and Their Role in Export Shipment

Who is a C&F agent?

C&F agents (“Clearing and forwarding agent“) are one of the essential parties of export-import transaction process. In export shipment, their main jobs are to manage document assessments and approval for export/import from customs.

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Export Marketing Formula to Find Markets & Buyers

Understanding Export Marketing

As an exporter, you would want to sell your products to a buyer of a different country . (Assuming) Somehow, you have not been able to do so. For, either you did not attempt any export marketing or you do not know how to run an effective export marketing campaign.

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Payment Methods in Export

In international trade, Payment method is the way that a buyer chooses to pay the seller for goods or services. There are actually a number of option to choose from which a buyer and a seller mutually agreed upon. These options also offer various payment risk concerns to both buyer and seller. Since one is less secure than other and vice versa.  For the exporters, to succeed in today’s

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Export Terms and Definitions

To do the export business, we should at first know all types of definitions and concepts that are directly and indirectly related with exporting. Several concepts are stated below:


Advance Trade vat (ATV)

When advances have been taken during the import of goods, then it is called the Advanced Trade VAT. It is usually

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