So, your company has amazing gift card promotions to offer your clients, but how are you supposed to increase company recognition quickly enough to reach your potential customers? Well, that’s where the importance of customer engagement comes in. If your company doesn’t engage with your customers, then you risk missing out on reaching some of the most relevant shoppers in today’s day and age—including millennials.

To help you excel at customer engagement during the important digital age, we’re going to discuss everything you need to know about boosting engagement, and more!

5 Steps to Mastering Customer Engagement

To master customer engagement, there are 5 main strategies that companies should implement. These strategies include the following:

  1. Define Your Target Audience
  2. Use Email Campaigns
  3. Take Social Media Seriously
  4. Create a Useful Blog
  5. Gift Card Promotions

Step #1: Define Your Target Audience

Before you can even begin to engage with your customers, you need to know who your clients are. The first steps in defining your audience includes finding out the age, gender, and location of your potential consumers.

Then, you should dig a little deeper to find out who they are and what they do in their spare time. What is their income level? What is their education like? Are they married and do they have children? What is their occupation?

Once you find out, you can decide which engagement level is best for your target audience. While one engagement strategy might work exceptionally well for one audience member, it may not be the ideal solution for each one of your customers. The key is finding a decent balance that generates the most engagement overall.

Step #2: Use Email Campaigns

Figuring out what the best email strategy is for your company is a bit time-consuming and involves some trial and error, but it’s well worth it. Experiment with a variety of subject lines, offer gift card promotions to respondents, and see what works the best.

Step #3: Take Social Media Seriously

Long gone are the days where social media was only used for sharing dog and cat photos—in fact, social media for business will only get more and more popular as the years go by. However, you can’t just go on social media and expect every single person to hear you—you need to define your target audience and then figure out which social media channels they’re most active on, whether it’s Pinterest, Facebook, Twitter, Instagram, or LinkedIn.

Once you figure out where to find your target audience, you need to speak to them as loudly and clearly as possible. Take the time to learn how to use social media effectively for growing a business—take classes, participate in webinars, and read as many articles as possible. Social media is a competitive market, so you don’t want to be left in the dust.

Step #4: Create a Useful Blog

Creating a blog that people will actually take the time to read, engage with, and share with other people is not easy. Blogging itself is a time-consuming task that requires quite a bit of time, research, and planning before the actual writing process comes into play. However, blogging is a great way to engage with your customers who have an online presence.

But most importantly, an effective blog needs to implement SEO keywords and sometimes even paid ads to get the traffic you need to succeed.

Step #4: Gift Card Promotions

Gift card promotions are an excellent way to keep consumers engaged, valued, and fulfilled. According to Access Development, 45 percent of consumers prefer to receive prepaid gift card rewards compared to other promotional gifts.

Plus, gift cards are a fun and exciting reward that most customers don’t expect to receive. Consumers love to feel appreciated and valued, and that’s where gift cards come in. If you want to excel at customer engagement, you need to give your clients a reason to engage!

If you’re ready to learn more about the ways in which gift cards can help to boost customer engagement, retention rates, and acquisition rates, please contact Mpell Promotions. We offer the perfect promotional incentives for your promotional marketing program, and we look forward to working with you and helping you to grow your business in the New Year.

