Top 5 Benefits of Interactive Content


Without a doubt, interactive content marketing is the future. It is the perfect tool you need to take the customer through the purchase process or funnel journey. It is important to mention that various types of interactive contents can be used to increase conversions in the early, middle, and late stages of your sales funnels.

Still not convinced? Below are the top reasons why smart marketers are now leveraging interactive contents more than ever before.

Benefits of interactive content

1. Improved Customer Education

Almost all businesses who are using interactive content agreed that their primary goal is to educate their potential customers. With interactive content, you can be able to tell your story in new ways. Research has shown that most people best learn through experiential learning where they can try new things, test their knowledge and receive immediate feedback. Not only can interactive content provide this type of education, but it will also help you to add value to your customers/audience.

2. Increased User Engagement

Better engagement is another major reason smart businesses are using interactive contents increasingly in recent years. A study by Socialbakers showed that interactive content leads to about 87% engagement. In another study by 3M Corporation and Zabisco, it was revealed that 90% of information transmitted to the brain is visual. Moreover, visuals are processed 60,000X faster in the brain than text. Consequently, 40% of people will respond better to visual information than plain text.

Another study by Oracle showed that businesses leveraging interactive contents consistently get on average 50% click-through rate and more than 80% form submission rate. Without a doubt, you need interactive content if you want to improve your engagement and overall result.

3. Better Conversion

A study has shown that using copy that communicates a value exchange for the user leads to better conversion. When you have an educated and engaged audience, you are most likely to convert such audience into a customer.

To make your marketing successful, it is important that you understand that prospects are looking for two things which include:

  1. Something different
  2. Something valuable

With interactive content, you can be able to set yourself apart from other marketers and give a would-be customer greater value. A customer would reward you with a purchase/opt-in when you add value to them.

4. Know Your Customer Better

Copyblogger showed through a research that you can learn a tremendous amount of information about individual prospects from their interactions. Consequently, you can use such information to tailor subsequent nurturing and personalization. Of course, this wouldn’t be possible unless you are leveraging interactive content in your marketing.

Perhaps, the greatest benefit of interactive content is that it allows for a more dynamic back and forth with your audience. You can learn a whole lot more about your prospects by seeing how they engage with the content you’ve produced. You can even questions to pick your readers’ brain in real time with the use of interactive contents.

5. Better Search Engine Ranking (SEO)

If you are still wondering if the interactive content is for you, perhaps, getting a boost to your search engine ranking will be enough to help you make up your mind. Interactive content guarantees better ranking, according to a 2015 Search Engine Marketing Expo.

Google, unsurprisingly, rewards sites that provide value to their audience through interactive content. Perhaps, this is exactly what you need to finally overtake your major competitor in search engine ranking.