The printing and graphic arts industry is comprised of industrial printers, news and magazine printers and advertising. The primary goal of the printing industry is to convey a customer’s message to its target audience on some form of published material, whether it’s a newspaper, magazine, brochure, directory or product packaging. Printing companies are generally concerned with conveying a message, either about a news story or about a companies product.

Colour management in the printing industry is crucial as companies want to ensure that the message about their brand is  conveyed correctly and aligns with their established brand colours and reputation. Ensuring that an advertisement is printed in the perfect colours is vital to ensuring brand recognition and protection.

The demand for objective colour control for printed products rises constantly. Be it traditional printing processes or digital printing processes for advertising or packaging. Companies are always looking to ensure that the inks, the paper and the final printed product meet the colour and appearance standards of the consumer and customer.

We serve an almost endless number of applications in the Printing and Graphics industry, below we have highlighted some examples of how colour is used to monitor quality and ensure consistent colour control.
