Marketing Funnel

Understanding Your Sales and Marketing Funnel

By Kate Dungan



What is a funnel?



The parts of your sales and marketing funnel

1. Awareness


2. Interest


3. Evaluation


4. New Member Signup


Grow your membership by growing your funnel

The beauty of a sales funnel is that it helps to visualize how to grow your membership base.

Here are five tips for improving your funnel:

1. Keep metricsfor your website, social media accounts, intro offers, and conversion. See how they improve over time. Tools like Google Analytics and iKizmet make this easy.

2. Increase awareness by creating instructional content, improving your social media presence, and running ads on Facebook.

3. Make it easy to show interest by ensuring your pricing, schedule, and contact information are easy to find on your website (including on a smartphone).

4. Create intro offers that are compelling, risk-free, and easy to redeem. For MINDBODY customers, creating an intro offer is easy.


Want more insight into your MINDBODY data?

Visit the Partner Page

About the author:

Kate Dungan

Guest Blogger


Kate Dungan is Marketing Director at iKizmet. A lover of fitness, Kate lives in California with her husband, three kids and two cats.

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