What's the Right Marketing Budget?

April 20, 2017


I hear this question all the time.  Is it 10%, 20%, 5% or is there a sophisticated formula to figure it out?  The answer is that the only sane marketing budget is a blank check.  Seriously, if I am selling $20 bills for $10, how many would you buy - As Many As You Could, right?  Your goal is to find something that works and then repeat that activity over and over until you find something that works better.  Theres is a lot more to it but but it is very simple once you get your head around it and it will change you business, and marketing, forever.

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© 2017 Bill Hillestad & Hillestad, LLC