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How To Improve Your Real Estate Game With Drones

How To Improve Your Real Estate Game With Drones

If you’re trying to sell property and you’re not using a UAS, you need to. Stat. What is a UAS?

A UAS is an unmanned aircraft system, otherwise known as a drone. Although surveillance and deliveries are usually what comes to mind when people think of drones, they can also be a pivotal part of your real estate marketing plan.

Drone usage in real estate is just beginning to come on the rise. Some think drone footage will become just as necessary as professional photos in the future. So join the ride and enjoy the profits now before everyone else jumps on this revolutionary technology.

Drones and You

Even as the Federal Aviation Administration’s regulations evolve, drone use is still important in real estate today. There are two ways to go about using drones for real estate use. The first method is to purchase a drone and other necessary equipment yourself and learn how to use it.

However, there are a couple things you need to do before you can start using it for your real estate business. First, you need to get a drone pilot’s license through the FAA. Then you will need to apply for a Section 333 waiver since it’s currently against FAA regulation to use drones for commercial use without one.

A Section 333 waiver will allow drones to be a part of your real estate agenda. This route is usually expensive and time consuming, but the payoffs are good if you’re a full-time realtor. The other way to have a drone as part of your real estate arsenal is to hire someone who has already gone through all the steps in the first method.

Hiring someone at a flat rate is fairly cost effective and an easy way to get great drone footage. Just make sure they are FAA certified and insured before making any final decisions.

Drone Footage to Expect

Photos are a marketing must-have, and drone footage will give you that “wow” factor that will really make your real estate listing popout. Drones are a perfect way to capture all that a property has to offer. The problem with current digital photography is that you can’t get many angles that can really sell a residential or commercial property from one photo.

With drones, you can take 360-degree videos that people can’t resist on social media. Drones can capture a home’s manicured front lawn and resort-style backyard all in one shot. With commercial properties, a zoomed out photo can tell potential buyers the kind of area it is located in and if it would be a good location for their business.

Also, the video footage drones can capture can rival that of even movies. Make your video tour of the real estate you’re selling something to be remembered by.

Highlight the best features of the property and have the camera angles suggest what it would feel like if a potential buyer was taking the tour in person. Give them the experience of being at the locale without the client having to leave their own homes.  

Presentation Is Everything

There’s no point in taking videos and photos of the real estate you’re trying to sell if the property itself is not something to look at it. Here are some tips to get the interior of your homes photo- worthy while also making it look more spacious at the same time:

  • Let in plenty of natural light. Having light colored walls and floors will also make a space breathe and appear more open.
  • Remove any and all types of clutter. If an item doesn’t have a purpose to be left out, it doesn’t have a purpose in your photoshoots. Clear counter spaces can make the difference whether a home feels stuffy or not.
  • Choose furniture with space underneath to give rooms a less cramped feeling. Also, hanging one or two tall pieces of artwork can also make the ceilings seem taller. Adding a mirror or two won’t hurt either in creating the illusion of space.

Get Insurance

Whether you’re handling a drone yourself or hiring someone to do it, it’s best to get some drone insurance. Why do you need drone insurance? With drones being a relatively new thing, there’s a lot of uncertainty when it comes to how responsible a person is when their drone harms or damages someone or their property.

Getting drone insurance will protect you in areas such as fire liability and hijacking. Also make sure to let people in the area know that you will be using a drone and will be taking pictures and video.

The neighbors will appreciate it and your footage will be people-free and focused only on what you’re trying to sell. Don’t be sorry, be safe and get insured. With drones by your side, not only will your listings attract more buyers, but your real estate game will increase tremendously.