Monthly Archives: October 2019

Creating user-centric product detail pages on Amazon

User Centric Product Pages

Have you ever purchased anything from Amazon? If yes, then you might have seen a page where detailed information is given about a product, such as its size, color, price, shipping information, reviews, etc. This is called the ‘product detail page’. An Amazon product detail page is where the customer discovers a unique product sold on Amazon. This page can include one or more offers from sellers or from Amazon itself. This page is a shared space that displays attributes that are common to all offers for the product.

An example of a product detail page for a glow stick is given below. 


Product detail page for a glow stick

These product detail pages are the foundation of Amazon’s Marketplace search. The position where your product appears on the results page is heavily dependent on the product detail page. Thus it becomes vital for the sellers and vendors to optimize their listings. The majority of the categories have the same product detail page layout but how well do you optimize your page in spite of similarity is what makes your product sell on Amazon. Since there are almost 5 million third-party sellers on Amazon, all of them compete for the ad-space, search rankings and sales. For a few of these sellers who have their own private label brands, there is an opportunity to create something new. They can design the product detail pages in such a way that they will add more value to the customer and increase the likelihood of a purchase.

Following elements can be optimized while creating a user-centric product detail page:

1. Keywords: The primary keyword of your product always has the highest search volume. Hence a seller must always ensure that the product title begins with the main keyword. This will also affect your Amazon ranking significantly and will propel you up in the search list if you have properly optimized the product title. Try not including your brand name in the product title because the name is already there as the seller and by including it again in the title you are compromising with the effectivity of your title.

2. Bullet points and product description: Shoppers on Amazon do not have a lot of time to contemplate your product. Therefore, the bullet points of your product should show how beneficial it can prove for a customer and should always highlight only the relevant details about the product. Apart from this, the description of your product should be very crisp and clear and should contain detailed information about how it can meet the customer requirements with ease.

3. Enhanced Brand Content (EBC): You also have the option of adding Enhanced Brand Content (EBC) on your product detail page which allows you to add images and additional informative content about your product. This feature enables the ‘brand owner’ to modify the product description with visually rich content. One can add enhanced images and creative content which conveys their brand story. These product images should have different views, close-ups and lifestyle photos that show the product in action.

An example of the EBC for a coconut milk shampoo is shown below:


EBC for a coconut milk shampoo

4. Adding text in graphics: An important feature of the product images which sellers often fail to recognize is that Amazon allows you to write text in your images. This can prove to be helpful in many ways as a seller can include product benefits, put comparison charts and include features inside the images. This can help to increase the authenticity and credibility of your product thereby making it worth buying.

Text in Graphics generated a total revenue of $178 billion USD last year, making it the biggest retailer in the United States. Thus, it is clearly visible that the online retail industry is growing by leaps and bounds and so are the number of sellers on it. This leads to higher competition between the sellers and hence it becomes crucial for them to optimize the product detail page so as to generate more traffic and better conversions.

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Voice search – the future feature for your website

Voice Search Optimisation

How do you feel when you use Google Now, Apple Siri or Windows Cortana voice search? Don’t you feel like you are using some super-advanced technology from the future that allows you to do a lot of things on your phone without having the need to touch it? In today’s world, natural language processing and voice search have advanced a lot and things have become very smooth. When it was first introduced in 2010, a user would literally have to call Google and then verbally enter the keywords after which he would receive a link that would take him to the result page of the relevant keywords. Companies have spent a lot of time and money over the years to perfect their voice recognition system and implement it on various devices. While most of these ‘digital assistants’ are used in smartphones, other devices such as speakers, cameras and even cars have started adopting this technology. This technology will gain even more ground over the next few years and will become an indispensable part of human life. Thus, it has become quite important for a business to improvise its website so that it can be equipped with voice search technology.

Below is a list of some easy ways which can help you do the Voice Search:

1. List your business online: Getting the business listed online in the business directories is very imperative for local businesses. This move prepares your website for voice search and allows the users to have a look at your website. Most of the users execute the voice search through Google Assistant or Siri, but the problem is that these assistants are not able to display the search results for local businesses. But what they do show is the online business listing on which you have listed your business. Thus, you can see how important it is to get your business listed online.

List your business online

2. Optimize for ‘Near Me’ search: Consider that a person sitting at home inputs the voice command “Where can I buy a jacket near me?”. If you own a clothing store and your business does not show on his search, then you are bound to lose a potential customer. According to research conducted by Google, “50% of consumers who conducted a local search on their smartphone visited a store within a day and 34% who searched on computer/tablet did the same”. This shows that the ranking of your business in local search has a direct impact on your store traffic. Optimizing your website for local search will ensure that more users are able to see that you exist in the vicinity and will be able to take your services.

3. Make use of long-tail keywords: Whenever a user makes a voice search, it is generally more detailed. “Near me” searches are easy to determine and hence show quick results, however the long search strings which users input verbally are often not considered by a business. Long-tail keywords ensure better results in voice-powered searches because they have less competition, a lower bid for ranking and perform better on semantic search parameters.

4. Keep your website mobile-friendly: Since most of the users make use of their smartphones while operating voice assistants, it is necessary to keep your website mobile-friendly. Apart from this, most of the searches happen on the go which implies that people have less time to scroll through your website. Hence you must make sure that your website takes less time to load as every 1-second delay can bring down the conversion rate by 7%. Try to feature some interesting content along with short videos on your website which would help the visitor to find what they are looking for from your business.

5. Optimize your website for featured snippets: A ‘featured snippet’ includes a summary of the answer, extracted from a webpage, plus a link to the page, the page title, and URL. This is an advanced Google SERP feature that gives a direct answer to the user and hence has many benefits. It helps to generate more organic traffic and makes your website more dominant than your competitors. In addition to this, the device reads the snippet back to the user whenever answering a search query in voice.

Recent technological progress has shown that voice search is the future of human-machine interaction. It has already set its foot into our daily life and will continue to become more intelligent, accurate and responsive. Thus, if you wish to sail in the same boat with the current technology and make progress then you need to adapt accordingly and modify your website with the voice search.


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Increasing your engagements on Facebook

Increasing your engagements on Facebook

Facebook is one of the leading platforms when it comes to social networking and advertising. Ever since its inception in 2004, Facebook users have grown by leaps and bounds, thus making this platform an important tool for marketing. Facebook allows a business to share images, videos as well as the necessary content required to boost the conversion rate. But for this to happen, users must actively engage with your Facebook posts and this engagement is usually in the form of likes, comments, and shares. Checking in to your location or tagging you in a post can also be considered as engagement. This type of engagement not only helps to increase your reach organically but also helps to promote your News Feed placement with the help of the Facebook Algorithm.

The following points offer you some tips to boost your Facebook engagement.

1. Know your audience: When you are looking for engagement on your posts, you need to pay attention to your audience’s wants and needs. Facebook Page Insights offers useful information about your audience which can be used to research and identify the type of content the audience responds to. This knowledge will help you to create more engaging content with which the audience can easily connect.

Know your audience on Facebook

2. Generate quality content: Facebook is a platform where people can share and re-share the posts they feel are worth reading. Hence it becomes important to create content which is worth sharing. Always try to put in some value into your content which would help the audience to connect with it. The content should be such that it gives the audience a reason to spread the word. So before posting your content on Facebook always ask yourself whether you feel like sharing it within your own network. If the answer is yes, then you can go ahead and post it on Facebook. For example, the FedEx Facebook Page is one of the best examples of quality and interactive content.

3. Implement timely posting: Finding the right posting time is an important factor to boost your engagement. If you can figure out the time when your fans are most likely online, it will help to increase the number of comments and shares on your Facebook posts. The best time for posting depends on various factors and varies from industry to industry. Start posting at least once a day so that it will help you understand what time works best for you. You can also experiment by posting on times that are outside typical business hours like late nights, early mornings and even weekends and public holidays. If you wish to generate more engagement, then always target the best time when the majority of your target audience is online.

4. Use creative and high-quality images: Sometimes, a good image is enough to convey your message rather than lengthy content. Facebook posts that include a photo increase the chances of people sharing or commenting on it by many folds. If you have a good quality camera, then try to take close-up shots of your product or customers. In case you do not have a camera, you can even click some quality images from your smartphone and post them online. Even stock photos are a great option in case you are not sure about your photography skills. There are a number of free stock photo sites where the professionals have clicked and uploaded high-quality images that you can use for your own good.

5. Ask questions: Asking questions is a good way to develop a healthy relationship with your existing as well as potential customers. An interesting question proves to be a great way to make people comment actively on your posts. You can even ask your followers about the type of content they would like to see in your News Feed. These questions act as a call to actions by attracting the attention of people and getting them to share their views. Some sample questions are as follows – Why do you [like our brand or event]?, Do you agree with [this statement, person, decision etc]?, What’s your favorite [product, delicacy, car, song, movie etc]?

It goes without saying that the higher the Facebook engagement, the better your reach. This type of engagement holds an important place in any business marketing strategy because it helps you to reach out to your target audience organically, without spending on paid advertisements. Thus you are able to attain your business goals of generating quality leads and increasing sales.

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7 Must-have Digital Marketing Tools to Help You Grow

7 Must-have Digital Marketing Tools to Help You Grow

Many businesses around the world have already started implementing various digital marketing techniques to acquire customers and boost their sales. Developing a solid online existence has now become a necessity for many. With different tools available in the market, you need to properly identify those which would help to grow your business.

Following is a list of 7 such tools that are a must-have if you wish to develop a successful digital marketing strategy:

1. Google Keyword Planner: This is a free Google Ads tool for new and experienced advertisers alike. This tool is like a workshop for building new Search Network campaigns and can be used to search for keywords and check how they perform. The Keyword Planner helps you to research and analyze the list of keywords for use in pay-per-click campaigns. You can take the help of this keyword planner to export information as well as import it elsewhere. This tool is ideal to generate traffic and improve the ranking of your website.

Google Keyword Planner

2. Google Analytics: This tool is a must-have for any digital marketer who is looking to grow his business. This tool is a web analytics service offered by Google that lets you measure your advertising ROI as well as track your Flash, video and social networking sites and applications. Google Analytics tool allows you to monitor your website performance, audience demographics, popular keywords, etc. By knowing the session duration, pages per session, bounce rate etc of the users, a business can modify its digital marketing strategy accordingly.

3. SumoMe: This is a WordPress plugin which offers a variety of tools to help you grow your email list. This plugin offers hundreds of ways to ask your website visitors for their email address in exchange for an offer from your side. SumoMe allows you to track the visitors’ behavior on your site and make adjustments accordingly. You can use their HeatMaps to see where people are clicking and Content Analytics to check where people stop reading.

4. Hootsuite: This is a social media management platform which allows you to schedule posts and check all of your social media accounts at one place. Hootsuite allows you to set up “streams” for scheduled messages, mentions, messages, posts, etc. This platform has been used by famous companies like Facebook, HBO, Virgin Group, Panasonic, etc.

5. Omnisend: This is an all-in-one e-commerce marketing automation platform that is built for e-commerce brands. This platform allows you to convert your visitors into customers, create personalized emails and automate your email marketing. You can reach your customers based on their actions via email, SMS, Web Push notifications or Facebook Messenger.

6. Bitly: This tool allows you to shorten any kind of link. It also allows you to remove or add some sort of branding. For example, a normal post link looks like “” and using Bitly, you can shorten the URL like this, “”. The short URL looks more professional than the long one and is also very easy to share. In addition to this, a unique Bitly link allows you to track your results with private weblink analytics.

7. Feedly: This is a news aggregator application for various web browsers and mobile devices running iOS and Android. This is also available as a cloud-based service and compiles news feed from various online sources for the user to customize and share with others. Feedly helps you to collect all of your favorite blogs at one place so you can scroll through them quickly. You get to know how many shares an article has received which helps you to identify the most popular article to share on social media.

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