FOLA® Visual ID

Motion Graphics: Edgar Martínez

Title: FOLA® Visual ID
Year: 2018
Art direction & Design: Ricardo Báez
Caption: “FOLA® has been designed in a communication strategy that seeks to build an institutional identity that functions at the same time as a dynamic graphic language. The solution in essence is simple. We took the letter O from the word FOLA and converted it into an iconic and distinctive element in itself which closes, opens, moves and transforms. This metaphor of the dynamic and curious quality of the photographic eye allowed us to create a sign of difference between the sign and the photographic image”. – Ochodías Studio
Collaborators: Ochodías studio (Communication strategy), Edgar Martínez (Motion design), Abraham Araujo (Sound identity)
Mentions / Prizes: ––
Articles: ––