• ETTelecom

    Sumit Walia quits Oppo India

    At Oppo India, Walia was responsible for building and growing the brand in the highly-competitive mobile handset space in the country. Before joining Oppo, he worked with multiple leading brands managing diverse portfolios for Samsung, Huawei, LG Electronics, and Videocon...

  • ETBrandEquity

    Shifts in media strategy: A developing story

    There are examples of such change and shifts historically during big events. The power of radio came alive when the US government successfully persuaded citizens to join the army through radio during World War one...