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Why you need a social media policy

In this post we will explain what a social media policy is and why you need one. We will conclude the article with a social media policy template, and examples of social media policies.

Why Your Company Needs a Social Media Policy

At one of my jobs, a patron of ours was very active on Facebook, and friend requested vendor employees, company liaisons, and customers. Election season came, and everyone had a stance on their candidate choice. She made the bold decision to post “Anyone who is voting for [Presidential Candidate] can unfriend me, and never speak to me again”. Well, of course, her customers saw it, her bosses saw it, and she ended up losing her job. This declaration in front of the company’s audience hurt their reputation and relationships. If the company had a social media policy in place, this scenario could have been potentially avoided.

What is a Social Media Policy?