

Woods_2014_7 Hurdles of Collaborative Innovation

While technology plays a key role in accelerating and scaling up a collaborative innovation process, obtaining success is more subtle than just enabling a tool. In a HYPE study we interviewed more than twenty global clients to discover the common challenges they faced in building a successful program. We found the following seven areas serve as a good basis for understanding how to set the foundations for collaborative innovation to flourish: .

  1. Establishing a campaign methodology
  2. Communications
  3. Increasing idea quality
  4. Motivation and rewards
  5. Removing disincentives
  6. Justifying ROI
  7. Going beyond ideas