Weekly Insider Tip: 5 Sales Clichés That Are Dead



  2. It’s all about relationships. That’s like saying “life is all about breathing.” No, it’s not. Life doesn’t happen without breathing, but it’s a lot more than that. So is selling. Selling is less about relationships and more about problem-solving than ever. Relationship building happens differently and less than ever. We golf, drink, travel, joke, eat and attend less with our clients than ever before. They want problems solved, not shared entertainment.

For further reading on winning a buyer’s attention and securing their business, read my blog, 5 ThingsCustomers want to hear.