Our unparalleled knowledge of the world of NGOs and activism means that we are often called upon to advise on how best to respond to activist campaigns. In our experience, the secret is taking a measured and responsible approach which recognises the merits of ones critics without capitulating to unjust attacks, exaggerated claims and scare-mongering. At the same time, no opportunity should be lost to reach out to critics (and just as important, the people who are listening to them), to explain and negotiate and where possible, to find common cause in tackling problems of common concern. It is often forgotten that activists need big corporations to make things better as much as they like to criticise them.

Our work in this area falls into the following areas:

NGO profiling

Optimising NGO engagement

Predictive campaign mapping

War gaming campaigns

Effective messaging and counter-messaging