What Is a Teaser Release?

The purpose of advertising is to get consumers excited about a product. In some cases, companies attempt to create buzz by flooding the market with information about their products. Another method, which entails the release of limited information about a new product, is called a teaser release or teaser campaign.

Inspiring Curiosity

A teaser ad releases a very small amount of information about a new product. This lack of concrete information is intended to arouse the curiosity of consumers, who may want to know more. Because a teaser by definition involves little information and often little text, teasers frequently rely on visual graphics to entice the consumer.

Teaser Advertising Methods

Some teasers take the form of traditional advertising in print, on television or online. However, the very limited nature of teaser marketing campaigns also means that newer advertising methods, such as social media websites or campaigns via e-mail, make excellent platforms for teaser ads.


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