PUMA Phone.

A ‘phone’ isn’t just a ‘phone’ anymore; it’s a pedometer, turntable, diary and so much more. To appeal to Puma’s target demographic, the younger user, a collection of seven viral videos was created. Each film matched one of the phone’s unique features. Mice exercised, paper became planes, a cupboard became a stage, the weather was tropical and Dylan the virtual Puma was introduced to the world.