Wednesday, December 8, 2010

What's in a name?

I know too many people who steer clear of products simply because they are endorsed, advertised or designed by celebrities; in particular musicans and models. Well, what is the point? If something does what it is intended to do, you should not let something as trivial as the celebrity it is attached to, get in your way. Honestly people, this is the twenty first century! Celebrities are no longer merely actors or singers, they are entire brands!

Not to mention the amount of jobs their business creates and those jobs that they keep from slipping through the cracks. I was disheartened recently when a sales assistant was handing out little cards with a fragrance on them and one customer turned their nose up at it because it was a perfume by Kate Moss. What is the difference in value between a perfume by Marc Jacobs and one by Kate Moss? They both serve the same purpose and both of them have created a great deal of revenue for various men and women in the cosmetics industry.

So this Christmas please don't refrain from purchasing gifts simply because of their celebrity ties. Vera Wang and Marc Jacobs make amazing perfumes but so do Kate Moss and Britney Spears, and not to mention Mariah Carey; the woman behind my favourite perfume "M".