Prioritization Notes



Marketing depends on different factors and can't go according to a universal plan. Task prioritization will help direct marketing efforts towards the desired result. Use frameworks to improve marketing efficiency.

What to do first for optimizing product growth funnel.

  1. Transform AARRR steps into scoring criteria for Weighted Scoring Matrix.
  2. Decide on criteria weights to focus on specific goals more. E.g. Retention is more important now.
  3. Decide on the score scale. E.g. estimates in affected users or just scores from 1 to 5.
  4. Add Effort Criterion with negative weight to consider development.
  5. Prioritize all product related tasks with scores for all tasks by each AARRR step.

AARRR score = A(Score x Weight) + A(S x W) + R(S x W) + R(S x W) + R(S x W) - Effort (score x weight)