By - Neal Cole

How is Coronavirus Changing Digital Marketing?

How has Coronavirus Changed Behaviour?   How will the Coronavirus crisis disrupt digital marketing and who will be the winners and losers? Coronavirus  has already resulted in major changes in consumer and organisational behaviour.  Many countries went into initial lockdowns and are now having to manage local lockdowns in response to spikes. Lockdown has had a huge impact on how

By - Charles Phan

What You Need To Know About Consumer Behaviour

Why Consumer Behavior? When you want to make a new product or create a marketing campaign, the most important thing you’ll be considering is consumer behaviour. Their behaviour and habits as well as their decision making process is what defines your next steps. So, consumer behaviour is something that you really need to understand well, in order to sell your

By - Adela Belin

10 Facebook Ad Targeting Tips to Reach the Right Audience


By - Margaret Reid

How to Boost Conversions Using Psychological Tactics


By - Neal Cole

Inside The Nudge Unit – How Small Changes Make A Big Difference:

Inside  The Nudge Unit –  How To Use EAST For Behavioural Change: A majority of people understand the basic principles of an experiment as they probably had to conduct one or two when they were at school. Unfortunately once people leave school most of us abandon this approach and instead follow our herd instinct. People are encouraged to learn the

By - Neal Cole

How Timely Interventions Boost Motivation & Performance


By - Neal Cole

How To Use Behavioural Science To Create New Habits:


By - Neal Cole

New Coke – Market Research Fail?


By - Neal Cole

Skyrocket Conversions By Fixing Your User Experience

  A broken user experience can completely kill conversions, and yet many companies make changes without evidence and launch features no one wants. Why do companies put so little effort into fixing their user experience? Could it be that no one ever gets promoted for fixing a broken user experience, but shiny new features are much more likely to be

By - Jenna Brandon

7 Neuromarketing Hacks To Skyrocket Your Blogging Success
