Sometimes rebranding a business can give it the fresh start it needs. This is especially true in the lawn and landscaping industry, because not many companies in the industry know how to identify what their brand is, express that brand/identity in their marketing, and stand behind their identity. But once a company finds its identity, it can harness that brand into a unique powerhouse that far exceeds its previous success. To get started in the rebranding process, a company can hire a consultant to help them diagnose the problems and provide solutions, often unafraid to get intimate and real with members of the company during that process.

Key Takeaways:

  • A company’s website shouldn’t just attract any leads, it should attract leads from clients it aspires to serve.
  • Re-branding can cost money and take time, but if done right, it will pay off in the long run.
  • Many businesses may find it beneficial to hire a social media strategist to promote the brand online.

“But the rebranding process wasn’t just changing the company logo and slapping it on all their trucks. It took a deliberate, step-by-step process to develop a strategy they still use today.”

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