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PRONUNCIATION: (MY-duhs tuhch)

MEANING: noun: The ability to easily make anything profitable.

ETYMOLOGY: After the legendary King Midas who was given the power that anything he touched turned into gold. Earliest documented use: 1652.

NOTES: Be careful what you wish for. That’s the moral of the story of King Midas. He was given the power by Dionysus that anything he touched would turn into gold. His happiness was momentary. Soon he learned that he couldn’t eat anything because as soon as he touched food it would turn into gold and all that glitters is inedible. His father Gordias has an eponym coined after him too.

AIDA'S TOUCH - what makes Verdi's opera a masterpiece

MIDAS TOUGH - one-time sales slogan for car mufflers

MID-EAST OUCH - the Gaza Strip