The Ingredients you wish you avoided before

Anyone with sensitive skin would know, whatever goes on your face can really upset your skin, and it'll make sure you know about it too. Skin tantrums are hard to deal with, especially when they're so consistent.

But skincare isn't the only thing that can upset your skin. Most commonly makeup will still have all the big ingredient no no's (and a few extra ones too) that can upset your skin and irritate your sensitivities. It too goes on your face and sinks into the layers, so it's important to look at their ingredients as well. That's why we made MooGoo Makeup, for people who want the same approach to makeup as their skincare.

To make the journey a bit easier for you we've compiled a little list of the big no no's and some amazing 'before and afters' using our Mineral Foundation Powder, free of all the big no no's of course!

The Big No No's

Synthetic fragrances

You know when you walk into a department store and they just spray the perfume on you without asking? Well, that's how your skin feels when we use fragranced makeup. Synthetic fragrances are a huge 'no, no' when it comes to choosing products for sensitive skin. Did you know that one listing of a synthetic fragrance on a product can contain up to 4000 different ingredients? That's insane! (and also, probably why your skin is protesting).

Essential Oil Fragrances

We love all things natural (is that obvious?) but 'natural' doesn't always mean safe, and safe doesn't necessarily mean safe for everyone. Essential oils smell amazing and can have some amazing benefits, but they can also easily irritate, cause redness and itchy skin. They're great for sensitive souls but not so much sensitive skin.




An ingredient commonly found on the back of a makeup label is Phenoxyethanol, this is an affordable synthetic preservative that has a longer shelf life than many natural alternatives, hence its popularity. According to the EWG, Phenoxyethanol is considered as a high concern for irritation around the skin, eyes, or lungs and is considered toxic or harmful if used around the mouth or on the lips. That's enough to make us not touch the ingredient with a 10-foot pole (speaking of which, where is my 10-foot pole?).


Formaldehyde can irritate but it also causes sensitised skin. You'll be hard-pressed to find formaldehyde in products because of its toxicity, but many products have ingredients in them that when decomposed together they release formaldehyde. How tricky right? Well, don't worry, just look out for these instead.

• Sodium hydroxymethyl glycinate

• Diazolidinyl urea

• Imidazolidinyl urea

• Methenamine

• DMDM hydantoin

• Quaternium-15


What we do use

All our products are free from silicones, fragrances, paraffins, and all those listed above. Each and every product of MooGoo Makeup has added natural ingredients to either hydrate, nourish, or calm skin inflammation. Our Mineral Foundation Powder is made on Mica (a mineral pigment) and anti-bacterial Zinc Oxide. Our Earth Cream has Nigella Sativa Oil, a flowering plant that significantly reduces skin irritation and improves skin hydration and epidermal barrier function.⁠ It also has been known to help acne, burns, wounds, and other inflammatory skin conditions. Olive Squalane and Borage Oil (Starflower), both of which hydrate and calm skin inflammation. You'll also find oils like Jojoba, Macadamia Oil and Vitamin E make a few appearances to keep skin moisturised and radiant. We even use Acacia Gum instead of Pine Tar in our Mineral Mascara to be gentle on eyes and nourish lashes.

Case Study:

We don't promise you any miracle transformations after switching to our products but we can certainly tell you what the ingredients we use are and what they have the power to do. But instead of just talking about it, let's show you.

This is Courtney. Courtney suffers from extremely sensitive and easily irritated skin – but just like so many others, Courtney's also a makeup lover! She has spent countless dollars on products claiming to be beneficial and suitable for sensitive skin only to be met with consistent soreness and rashes. Courtney's even said that she's spent “countless nights crying over my inflamed skin”.



Courtney now wears her MooGoo Makeup Mineral Foundation regularly, and as you can see from the picture, she looks absolutely beautiful! Just as importantly, her skin is happy and calm, even after her makeup comes off. That's exactly why we created MooGoo Makeup range.