Roast of A Coffee Company: Benefits of Coffee, Types of Coffee Beans

Benefits of Coffee

Today’s good mood is sponsored by coffee. A coffee a day keeps the grumpy away!

Yes, it is true that many seek the help of coffee for the sole purpose of boosting their energy. However there is more to coffee than its energizing benefits. Many scientific researchers have discovered that coffee has numerous interesting health benefits.

Potential health benefits associated with drinking coffee includes reducing the risks of heart disease, type 2 diabetes, cancer, liver and even Parkinson's disease. Coffee is also known to be a great source of antioxidants. Aside from health benefits, it has the magical power to boost physical performance by increasing adrenaline levels, can help you lose weight by regulating blood sugar levels and reducing cravings, brightens your mood, and can even improve general cognitive functions.

It is with confidence when I say, my morning cup will be consistent!

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The Coffee Bean

Did you know that our magical morning helper is considered a fruit? Shocking!

Coffee beans grow inside cherries on trees with waxy green leaves. The pit of the cherry is what we call the coffee bean. Ideally, when the cherries are dark red or purple, they are harvested by hand or a machine from the coffee-cherry tree. Once picked, the beans are separated from the fruit and dried to be roasted. Although the bean cherry is a fruit, it doesn’t serve much purpose as an edible fruit itself; It is discarded once the beans are separated.

For most of us, getting a cup of coffee is as easy as traveling to a nearby coffee shop or brewing a pot in under 15 minutes! Have you ever wondered about the process your beautifully flavored coffee goes through before it hits the shelves?

Once the coffee seed has been planted, it takes 3-4 years for the tree to bear a fruit depending on the variety of species. It can take as many as 16 trees to produce enough coffee beans every year to supply the average coffee drinker! Farmers then spend up to a year harvesting and picking the individual cherries. Picked cherries get processed using drying or wet methods where they are spread out to dry using sunlight, or washed and fermented to remove pulp and dried before the beans are exported.

During harvest, two main types of cherries show up: red and green. The red cherries are considered ripe and have a nicer scent and produce a much better tasting cup of coffee. Green cherries are considered not ripened, and in order to produce the perfect flavored coffee, the red and green cherries have to be carefully separated before being processed. However, the been inside each of these cherries is considered "green." A green bean is simply a bean that hasn't yet been roasted.

Normally coffee beans are roasted and sold to you in under a year from the point of harvest. However, some beans are set aside to go through a special aging process which might take up to eight years. While this aging process definitely changes the flavor of the coffee, it is often up to a person's personal preferences as to whether or not the change is for the better or worse.


Coffee is an extraordinary substance; It consists of more than 700 different flavors. Roasting plays a significant role in constructing a distinctive taste; it is one of the most important parts in producing an excellent cup. Roasting a coffee bean is a transformation causing the beans to change in taste, physical and chemical properties. There are different roast types, like the...

  1. Light roast - light brown in color
  2. Medium roast - medium brown colored
  3. Medium dark roast - dark brown colored
  4. Dark roast - nearly black colored.

Some people claim that the lighter the roast, the more caffeine and acidity; and that the darker the roast means less caffeine and acidity. The truth is actually a little different. The amount of caffeine and acidity is pretty much the same. However, it does appear that darker roasted coffees have more of a special kind of substance that can work to block stomach cells from producing hydrochloric acid. So even though the acid levels are the same, it may appear or feel to your body that darker roasts have less acid. Caffeine levels are also pretty much the same, but the weight/density of the coffee changes, and so the amount you consume could be different with light vs. dark coffees.

So basically, the best advice is to simply find what you like best and just enjoy drinking coffee! Whether you are a constant coffee drinker throughout the day or just a casual once-in-awhile drinker, coffee has a lot to offer based on your specific needs.

Here are three tips to make your homemade pot exceptional:

  • Don’t store your coffee in a fridge or a freezer! Keep your coffee in a reasonably cool area where the bag is fully shut tight to preserve freshness. This is because when the coffee beans are pulled from the freezer and then warmed to room temperature, they loose a lot of their flavor through the release of condensation. If you do freeze or keep your beans in the fridge, don't let them thaw or warm up before using... only take out what you need at that moment, then grind and brew right away before they can warm and thaw.
  • Be precise: actually measure out your coffee to water ratio for a consistent brew.
  • Timing is everything. After you finish brewing a pot, you have 30 minutes before flavors in your coffee start to deteriorate.So try not to make more than what you can consume in 30 minutes!

Types of Coffee

The very first coffee plant originated in Ethiopia; way before the time of coffee, natives often drank tea using coffee beans. The first coffee grew in the province of Kaffa. The ‘coffee’ name itself was derived from the city name ‘Kaffa’. In Ethiopia, coffee means more than a drink, it gathers everyone together including neighbors, relatives and outside visitors. They have a routine of creating coffee ceremonies on a daily basis where it creates unity and a sense of community. Ethiopia is still one of Africa’s largest coffee producers.

It is known that there are more than 60 coffee bean species in the world, but only two types are widely produced and sold; ‘Coffea Arabica’ and ‘Coffea Robusta’ - also known as ‘Coffea Canephora’. Arabica is high in quality, has more flavor and aroma but contains half the caffeine while Robusta is a lower grade with higher caffeine that contains properties that are more resistant to diseases. Although all roasted coffee beans look identical, one can recognize the difference between Arabica and Robusta by their unique taste. Can you guess the difference? Robusta has a very strong and bitter taste while Arabica has a more rich and subtle taste. Most coffee shops prefer to use Arabica  beans because of their better flavor.

Free Coffee Site

An aroma that fully awakens you, darkly roasted goodness with a sweet hint of sugar combined with a nutty almond chocolate taste. A rich flavor with a smooth finish. A cafe perfection, a coffee heaven!

How would you like to get a bag of free coffee? We may be able to ship you one on our dime if you qualify.

Here is how: we need reviews posted online of our coffee. We want to know your firsthand experience with our fun coffee product, and in exchange for you posting your unbiased review on YouTube, we will ship you a free bag! If you have more than 5,000 subscribers/followers, we are willing to ship you a couple bags so you can offer a giveaway to your fans.

If this is of interest to you, simply contact us and tell us how to find you on YouTube, along with your mailing address where you want to receive your free coffee, and we'll proceed from there! Just go to:

If you prefer, you can also simply proceed to make a purchase directly from our website here, or from Amazon.

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