Funding Choices to support the IAB TCF v2 Framework

Funding Choices supports the IAB Transparency and Consent Framework v2.0 (Ad Manager | AdMob).This means that when you create a Funding Choices EU consent message, you’ll ask your users for GDPR consent using the IAB-sanctioned framework. The IAB designed this new framework to allow publishers to “gain greater control and flexibility with respect to how they integrate and collaborate with their technology partners.”

Visit the IAB Europe site to learn more about the framework.

Read the Introduction to Funding Choices to learn about managing and creating EU consent messages, and about other message types.



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