


Conquering a single market or customer segment is never enough – there’s always room for expanding further. A Go-to-Market Strategy (GTM Strategy) is a tactical framework that breaks down all the steps necessary to succeed in a new market or with a new audience segment. What are the common buyer’s behaviors at different stages of their decision process? How does your ideal buyer look – age, demographics, income, shopping preferences?

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How to Carry Out a Feasibility Study and Get Better at Business Decision Making


Economic feasibility (also referred to as market feasibility): a detailed investigation into the current market landscape, future market potential, sales projections, competition and target buyers. Clearly negative ROI post-implementation. Desirability: Targeted customer segments, current customer relationships (can be assessed using the VoC data ), main marketing/distribution channels. It’s a well-known fact that projects fail more often than they succeed.

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How to Develop an Effective Lead Generation Strategy


Clearly, those three distinctive groups of buyers will need different “treatment”. You will want to pursue only a specific group of prospects that match your buyers’ personas. 71% of B2B buyers in the awareness stage and 77% in the evaluation name case studies and testimonials as the most influential types of content. Bonus point: unlike other strategies, PPC allows you to track the ROI of your lead gen campaigns up to a penny.