Pure Love Sustainability Inc. is a sustainability consulting company based in Boise, ID.  

Michael Forman, Founder

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Our Founder, Michael Forman is a native of New York City who moved to Boise in Jan. 2018 because he wanted to be able to help Boise citizens, communities, businesses, organizations and local governments reduce their environmental impact and reduce their impact on climate change. The idea for Pure Love Sustainability Inc. came about in December 2013 when Michael was the Founder of Pure Love Organic Farms and he realized that there is a huge need to create sustainable farms and the business has evolved from there into a sustainability consulting company.

Michael has worked with over 60 hotel, commercial kitchen, restaurant, stadium and grocery stores to help them reduce the amount of food waste that they send to landfill, reduce their carbon emissions and help his clients generate a rate of return on sustainability programs and sustainable technologies.

Michael has helped his clients divert 5,000 tons of food waste from the landfill and worked with his clients to prevent 4.2 gigatons of carbon dioxide from entering the atmosphere.

Michael has also conducted energy-efficiency audits for his clients and helped his clients install energy-efficient LED lighting and energy-efficient water heaters that have saved his clients up to $1,400 per month.

Michael is personally committed to reversing and eliminating climate change and Pure Love Sustainability Inc. reflects Michael’s personal values and personal commitment to educate, inspire and lead people, communities, organizations, schools, businesses, farms and local governments to create a new future for the world through implementing sustainability programs, sustainable technologies and proving that sustainability can both make a difference for the planet and save money.

Every action that we take is focused on accomplishing our mission, we put our values first and we are working towards fulfilling upon our vision in the world.

We are confident that we can address the greatest sustainability challenges that people, communities, organizations, farms, businesses and local governments have.



  1. Our MISSION is to reverse and eliminate climate change.
  2. Our VALUES are:
    • Integrity
    • Transparency
    • Innovation
    • Brilliance
    • Love
    • Equity
    • Empowerment
    • Passion
  3. Our VISION is three-fold:
      1. To create a new future where society as a whole is putting the planet first
      2. To lead individuals, communities and businesses to get clear on the actions that they can take to mitigate the effects of climate change and to inspire these groups into action. 
      3. To provide actionable steps that individuals, communities and businesses can take to make a difference in mitigating the effects of climate change. 


Pure Love Sustainability Inc.

  1. There is no one cookie cutter answer to reversing climate change. There is no one obvious solution. There is no one clear path. The path to reversing climate change is not black and white, in fact it’s not any one color at all.
  2. Solar will make a difference, wind power will make a difference, sustainable fashion will make a difference, organic farming will make a difference and none of these things are the solution. Maybe this is what frustrates you about the potential to reverse climate change, that there is no one way, Maybe that does not frustrate you. Either way being defeated about climate change will produce nothing at all.
  3. The solution is within all of us and when I say all of us I also mean businesses. I believe that reversing climate change is a collective effort that involves each and every human being choosing three or more solutions that they want to take on that will make a difference in reversing climate change and go all in on implementing these solutions in your life.
  4. If you are unsure of what the solutions are or how to implement them ask us as we are happy to share them with you and give you the power to implement them in your life.



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