Why are some websites and software easy to use and others are not? Why do users like some software products and reject others? In this online video course Dr. Susan Weinschenk (Author of 100 Things Every Designer Needs To Know About People) shares what she considers the secrets of intuitive and usable design. She shows you how to make critical conceptual model decisions before you wireframe or prototype a single screen in order to make sure that the conceptual model of what you design fits the users' mental models.

You will learn about how to choose major user objects, how to decide on the "views" of objects, how to use the data you have from user research to create a conceptual model that fits the users, the critical components of navigation and action bar design, and how to use card sorting techniques to organize information in a way that makes sense to your audience.