Maximize the effectiveness of your advertising message and strategy.


What we measure

Nielsen’s market-leading campaign measurement and optimization solution can help you review your campaign’s creative performance and get a real-time understanding of its ability to drive a brand response.

Advertisers, agencies and media owners use our information to measure and optimize advertising in all its forms: TV, online, mobile and tablet. We measure all kinds of ad formats, giving you the insights you need to understand if an ad resonated and how it moved the needle against your primary campaign objective—in real-time.

How we do it

Our real-world environment methodology allows for a realistic assessment, by collecting robust survey data among the representative panelists, we measures the real impact that each campaign makes, including ad memorability, brand communication and message recognition, indicating how successful each campaign is. Our solution provides a collaborative technology platform that allows everyone with a stake in the outcome of a campaign to measure and optimize performance in-flight, using classic brand lift metrics such as awareness, attitudes, favorability, intent and preference.