Privacy Notice

1. About this Privacy Notice

  1. 1.1 This is the privacy notice (“Notice”) of Cité du Temps SA, Nicolas G. Hayek Strasse 2, 2502 Biel, Switzerland, (“Cite´du Temps”, “we“, “us”, “our”). Cité du Temps is the data controller for the purpose of this Notice.
  4. 1.4The Notice currently in place dates of May 28, 2019.

2. What personal data do we collect from you?

  1. 2.1 We collect personal data that you provide to us, such as by making a reservation, filling out a contact form, registering for an account, using interactive features, subscribing to a service, requesting information and/or material. Such personal data may consist of contact information (such as name, postal address, email address, and mobile or other telephone number).

3. On which basis do we process your personal data?

  1. 3.1 We process your personal data for the purposes indicated or obvious at the time of collection and to which you have agreed, for example by contacting us or making a reservation.

4. For which purposes do we process your personal data?

  1. 4.1 We process your personal data for the following purposes:
    1. 4.1.1 If you fill out a reservation or contact form providing your name, email-address, telephone number, preferences, etc., we use your data for handling your reservation, answering your questions, sending you information or performing other tasks you ask us to.
  2. 4.2 We may process the metadata we collect from you to improve our Website, to analyze traffic trends and Website usage, to develop and analyze statistical and demographic data, or to optimize our online presence.


    2. 5.1.2 The headquarters of the brands that are represented in our venue (“Brand HQ”).
    1. 5.2.1 Swatch Group;
    2. 5.2.2 Brand HQ;
    3. 5.2.3 Our data processing center in Switzerland;
    4. 5.2.4 Our affiliates within Swatch Group;
    5. 5.2.5 Our third party service providers.

6. For how long do we process your personal data?

We process your personal data:

  • until we are sure that you are satisfied after you have approached us, e.g. to order a catalogue, to ask a question, make a reservation, to request information, or to make an appointment, etc. but no longer than twelve (12) months after the last contact, unless we can rely on another justification, have informed you otherwise or you have given your consent for a longer retention period;

7. What are your rights?

  1. 7.1 You have the right:
  2. 7.2 You may withdraw your consent that allows us to process your personal data for the indicated purposes at any time.
  3. 7.3 To exercise the above rights, you may contact us as indicated below.
  4. 7.4 You also have the right to lodge a complaint with the competent authority.

8. Notice regarding Cookies

  1. 8.1 On this Website, we may use the following cookies, cookie categories and other technologies, but no spyware, for the indicated purposes and, if applicable, deployed by or with the assistance of the indicated partners:
      • We may rely on Google Analytics, a service provided by Google, Inc. (“Google”), to analyze your use of the Website. The information generated by Google Analytics is subject to Google’s privacy and cookie policy and will be transferred to and stored by Google on servers in the USA. Prior to the transfer, it will be anonymized by removing the last octet of your IP address. Google will then process it on our behalf in order to evaluate your use of the Website, to compile reports on Website activity and to provide other services related to Internet usage. Google will not link your IP address with any other data held by Google. Note, however, that if you have enabled Google to associate your web and app browsing history with your Google account, and you have given Google permission to use the information of your Google account to personalize ads, Google may link the analytical cookies, and the information collected with them, with the information from your Google account. You may refuse the use of cookies for the aforesaid purposes by setting your browser accordingly; however, in that case, you may not be able to use the full functionality of the Website. You may further opt-out of the collection of your usage data (including your IP address) and its processing by downloading and installing the add-on for your current web browser. For more information about the use of your data by Google, please visit Google’s website. The Google Analytics cookies used on this Website are:
        • _ga: this cookie contains a unique value to distinguish between website visitors and has a lifespan of 2 years;
        • _gid: this cookie contains a unique value to distinguish between website visitors and has a lifespan of 24 hours;
        • _gat: this cookie is used to throttle requests to the server and has a lifespan of 10 minutes

9. How can you contact us?


Postal address:
Cité du Temps SA
Nicolas G. Hayek Strasse 2
2502 Biel

Telephone number: +41 32 343 89 00