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Driving innovation: How ISVs can drive further customer engagement using Embedded Analytics

As an ISV company, you want to go to market quickly and deliver the best value to your customers. A lot of customers are turning to data to help them make better decisions and the opportunity for ISVs to embed analytics into your solutions is increasingly becoming more important.

Discover how Basware corporation, #1 Global Provider for Networked Accounts Payable Automation and Leader in Cloud Based Procure-to-Pay Solutions has enhanced customer engagement with offering Analytics into their solution and how they were able to do that quickly and easily.

In this session you’ll hear:

  • The challenges Basware were facing in the market.
  • What drove them to look at embedding analytics and why they chose Tableau’s Embedded Analytics Solution versus building one in house.
  • The business outcomes they have experienced since launching embedded analytics.

발표자 소개


Perttu Nihti

Chief Product Officer | Basware

A highly analytical and detail-oriented product strategist, Perttu directs the Basware product portfolio with a customer-oriented approach. Leading his department in an entrepreneurial fashion, he encourages his team to look beyond the obvious and creatively evaluate all technology options, always pushing for the most innovative, customer-focused solution. Perttu joined Basware in 2012 and has advanced rapidly with various product and strategy leadership positions; he became an Executive team member in 2020. Prior to Basware, he held positions in research, development, product management and consultancy, including Manager at August Associates and Head of Strategy/Operations at Nokia MeeGo Computers.


Kevin Kamau

Senior Product Manager | Basware

While working with professionals from around the globe over the past decade, Kevin’s conclusion is that the key to a successful business is centred around a company culture that has a solid understanding and utilization of data for both strategic and operations management. Within data lies bounds of information and insights that could transform how businesses operate regardless of their environments. Kevin is particularly enthusiastic about the opportunities that big data and advancement of new technologies in Machine Learning and AI can help finance and procurement functions enhance their processes.

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