OUR SOURCING: from grove to table®

Our singular focus is to find the most exceptional, authentic (fraud-free) FRESH + ORGANIC + EARLY HARVEST extra virgin olive oil among the proudest of farms and families in Spain, and ship it FREE to your table. This whole approach is what we call from grove to table®.

And our secret sauce is our sourcing.

Authentic and fraud-free

We’ve all heard and read so much about fraudulent olive oil in the US market. It’s so subtle, that it’s practically undetectable. The fraudsters are continuously altering their ways to avoid detection and to increase deception at every possible turn. Simply reading “first press” or “extra virgin olive oil” on the bottle does not guarantee that you’re buying unadulterated or fraudulent-free olive oil. One thing is clear: it’s the large brands found at the supermarket that are the most susceptible to fraud because of the widely distributed supply chains: the oil passes through way too many hands before it arrives on the shelf (source: The New Yorker, Slippery Business).

  • We work directly with the grove that handles the entire production process, which ensures no third parties have an interest in adulterating/modifying the oil.
  • We personally inspect the grove and mill in person and on-site.

We only work with farms and families that meet the below sourcing requirements, and this ensures we get the best outcomes in terms of quality of olive oil and free of fraud.
Sourcing Requirements

Spain is the ground zero of olive oil

Spain is the world capital of olive oil production, producing half of the world's olive oil. Spain produces more than the next ten countries COMBINED (Morocco, Turkey, Greece, Italy, etc.) !! This means that every other bottle of olive oil that you come across in the supermarket is from Spain, even though it may be branded coming from a different country. But it's not the world dominance in olive oil that makes Spain a perfect sourcing country, but rather the underlying reason WHY it's a world leader: Spain's diverse climate and geography (terroir) yield many different olive aromas and tastes (olive varieties), unparalleled to anywhere else in the world.

Jaén is known as the World's Capital of Olive Oil because its 66 million olive trees in this province, the size of Delaware, produces 25% of the world's extra virgin olive oil. Driving through this region is mesmerizing because it’s one of the largest human-made forests in the world. It’s difficult to describe what 66 million trees feels like. The only surface without trees are the roads.

Here is a short video showing the majesty of the groves in the region of Spain where we source our olive oil from.