Today Is Chanel No. 5 Day

Walk the streets of New York City today, and you'll likely run into Cinco de Mayo revelers—or Chanel No. 5 fans. That's because Mayor Michael Bloomberg has designated May 5 as a celebration of the classic perfume. While the Chanel festivities don't involve margaritas, they do include a new project with Chanel and Saks Fifth Avenue, which will provide funding for after-school arts classes in the city. Also debuting today is Chanel No. 5's new ad campaign starring Audrey Tatou, a mini-film (involving a train, sensual lighting, huge bottles of No. 5, a hot guy) directed by Jean-Pierre Jenuet (who also directed Tatou in Amelie). Watch it now here.