4 Ways To Create Engaging Short Videos

If you want to connect with your audience, you need to meet their needs and show them that you care. One of the best ways to show that you care about your audience is by connecting with them via stories. With a storytelling video app, you can tell your audience stories and build a sense of community. Here are different methods you can use to create an engaging short video.

1. Use Humor

One of the best ways to connect with your audience is through using a bit of humor. That doesn't mean that your video has to be a complete comedy sketch — just a little humor is all you need. However, it's important that you use humor your target audience will understand and identify with. Getting your audience to laugh at least once is a good way to connect with them and create a positive association with your business.

2. Use Visuals

With a video, you will want to focus on showing the story and not telling it. Therefore, use visual images to show your story. Think about how the colors and angles you use to create the film will impact the story's telling.

Some dialogue is okay, but don't feel like you have to fill every second of the video with sound. Images can tell an important story, so be sure to utilize them to their full potential and allow images to drive your video story.  

3. Focus on a Singular Story

When you start to create video stories for your business, it is easy to get excited about a whole range of stories that you can tell. However, don't rush the storytelling process. In each video, work on telling a single story at a time. Opting for this angle is important since you have time to create more messages. It is best to focus on a single story and message in each video so that you leave the viewer with a straightforward narrative.

4. Tell a Full Story

When it comes to telling a story, stick to an efficient storytelling method. Understandably, your video story should have a beginning, middle, and end to it. Write out a script for the story, and make sure it has an introduction, middle, and conclusion — even if all of these elements are visual, you want your story to have a clear direction.

When creating a story video for your business, add a little humor to connect with your audience. In addition, don't over-reliance on audio for the story; use visuals to drive the story. Likewise, focus on telling one story per video, with a clear beginning, middle, and end. To learn more, contact a business that provides things like storytelling video apps.