Apple reached two trillion dollars in valuation this week. The company is the first U.S. company to achieve this feat; and it achieved this, doubling its one trillion dollars in valuation in just two years.

Honestly, I don’t know a lot about what this means other than the fact that Apple has a metric ton of money.

Yet, the company continues to strong-arm developers and the like into following their “30% cut” of generated revenue from developer apps in their App Store. As a developer that has never developed an iOS app, I’m really not sure how I feel about this, as I’ve never developed anything where Apple had to take a 30% cut of the revenue simply for having the app available for iPhones and iPads.

As consumers we are stuck in a tricky place; Apple charges an exorbitant prices for their hardware and dings developers 30% of their revenue from the apps that are distributed through the Apple app store. Kinda sucky. At the same time, Google offers the Android ecosystem with their Android phones, but vacuum every scrap of data they can from the consumer and use the data to sell ads and share the information with god know who on the other end, disrupting any shred of privacy a user may expect.

Honestly, as consumers we have no great choice. Spend an unreasonable amount of money or whore out our privacy to god knows who.

This is not how technology was suppose to evolve. Devices were suppose to get cheaper and we weren’t suppose to give up our privacy. Why does a company need a two trillion dollar valuation? What purpose does that serve?