

Tony's impact

There is a reason why Tony's works in Ghana and Ivory Coast. Because that’s where the worst problems are, so that’s where we want to have a positive impact. 

our impact

Tony’s mission is to make 100% slave free the norm in chocolate. Our roadmap is helping us get there. But how much progress are we making and how much impact are we having? Good question! That's why we've gone to great lengths to explain what we’re doing and make it possible to measure these things. We also monitor the effects of our activities, so you can also see what impact we’re having. The 2017/2018 cocoa season ended in September 2018. These are our main impact results to date:

36.5 million bars sold

Tony's Chocolonely is growing fast. This year we sold 36.560.690 bars. Sohee! Growth is important in our mission. Our growth allows us to work with more cocoa farmers according to our recipe for slave-free cocoa and to make more noise in the chocolate industry, so that other chocolate giants follow our model.

7,106,000 kilos of cocoa beans purchased

All cocoa beans (for our cocoa mass and for our cocoa butter) are traceable beans, which we buy directly from our partner cooperatives in Ghana and Côte d'Ivoire. We are unique in this respect. Hardly any chocolate brand in the supermarket knows exactly where, how and by whom its cocoa is produced, and certainly not if it comes from West Africa. And no matter how crazy, that also applies to the vast majority of certified or sustainable cocoa.

5,021 farmers we work with directly

5,021 farmers who produce cocoa for Tony's are 5,021 farmers who can earn a living income. Even better, is that these farmers have women and children, so the number of people who benefit from this is many times higher. That makes 'em proud farmers. That's what we do it for!

€2,283,572 paid in premiums

We pay an extra Tony's premium on top of the Fairtrade premium, so that the farmer can earn a livable income. The premium is used to increase farmers' incomes, both in money and by investing in higher production through agricultural training and new tree nurseries. But also by reducing costs for the farmer by buying fertilizer on a large scale or by making education and the construction of a central water pump more accessible. More than 9.6% of the selling price of our bars goes to the cocoa farmer.

rules of the game for slave-free cocoa

We show that chocolate can be made differently, without slavery and exploitation. We’ve developed our own rules of the game for slave-free cocoa with five rules. It enables the farmers to make a decent living. It also ensures that we know exactly where our beans come from and allows us to work with the farmers to eliminate the abuses in the industry!

Tony's partner cooperatives
The cocoa farmers are members of our partner cooperatives Kapatchiva, Ecojad, ECAM and SOCOOPACDI in Ivory Coast and ABOCFA in Ghana. Tony’s Impact team regularly travels to Ghana and Ivory Coast to visit the partner cooperatives and attend their annual general meetings. It goes without saying, that when we visit, we always take an extra bag of Tony's chocolate with us so that the farmers can see (and taste!) the results of all their hard work.

team Tony's attending the ABOCFA annual meeting

your impact

Just calculated your impact? Then now you know how many beans it takes to make your favorite bar. Every bite helps. Whenever you enjoy a mouthful of Tony’s you’re eating chocolate made from traceable beans purchased directly from the farmer, who got paid a higher price. The more cocoa beans we need,  the more farmers we work with and the more they benefit from our recipe for slave free cocoa. By eating our chocolate you’re part of the solution, but there's more you can do..

Here you can see how the farmers have chosen to invest their Tony's premium:
water pumps in the communities
cassava crop harvested outside the cocoa season
new cocoa trees

impact projects

child labor: monitoring and intervening
We've implemented the Child Labor Monitoring and Remediation System (CLMRS) at our partner cooperatives in Ghana and Ivory Coast. International Cocoa Initiative (ICI) and Nestlé developed this system, that addresses the issue of child labor in cocoa production and helps improve the living conditions of the farmers. The CLMRS monitors the children of the farmers that supply cocoa to Tony’s. Besides raising awareness of the consequences of child labor in cocoa communities, we also gather social data to ascertain whether, where and why child labor is being used. Once we understand the reasons, we try to find permanent solutions. We do this together with ICI, our partner cooperatives, the communities in West Africa and other key players, because only together can we solve the problem.
Tony’s Beantracker
Tony’s Beantracker gives us weekly updates on the cocoa stock in Ghana and Ivory Coast. How cool is that? We know what volume of beans is being shipped and what is already being processed in Belgium. We also know which farmers supplied what percentage of each shipping container of beans. We don’t need to be able to trace the beans in a particular bar to the farmer who grew them. This would make our approach less feasible for the rest of the industry.

my shopping bag

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