4 data challenges that prevent successful digital transformation: Tech Evangelist, Tableau

More companies are discovering that without utilising data, they would be left behind, Mac Bryla, APAC Technology Evangelist at Tableau Software, tells ETCIO.
4 data challenges that prevent successful digital transformation: Tech Evangelist, Tableau Mac Bryla, APAC Technology Evangelist at Tableau Software, wants to help people understand data. He believes that analytics is critical when tech leaders are going through a digital transformation journey. However, he asserts, there are some data-related challenges that need to be addressed for digital transformation to be successful.

The Data Dilemma

Firstly, businesses sometimes invest in analytics tools without ensuring their data-readiness, and they end up creating lesser value from their data.

Secondly, Bryla believes in some cases the data being used is not trustworthy and its source is unknown, which again hampers analytics.

Thirdly, users at times don’t know which questions to ask or which direction to go because of the availability of humongous data.

According to Bryla, companies which are getting the most value out of their data are the ones realising that enabling people with data access is essential.

“Such companies deploy Tableau where it is vital and they encourage people to answer those questions themselves and get value out of the data directly in those different departments. It’s a cultural change that needs to happen in these organizations,” adds Bryla.

Fourthly, Bryla calls data literacy as another challenge that companies face. Many data scientists struggle to communicate some of their ideas to the top management or even IT teams because the level of data literacy is not up to the desired level, he says.

“The encouragement to allow people to be more inquisitive, curious and to ask more questions is important. This is also a cultural thing that needs to happen in organizations. This will enable innovative employees to come up with new ideas,” says Bryla.

Managing Data the Tableau way

Tableau helps IT leaders in overcoming challenges related to data. Its solutions allow scheduling of ETL processes, cleaning the data, and making it in a format usable for everyone in an organisation. The company has released a data management offering that enables improved visibility and enhanced data discovery — ensuring the right data is always used for analysis.

Bryla wants to take away the drudgery of analytics by taking away the manual work and simplifying it for users.

Going forward, Bryla reveals Tableau will be focusing on automating the process of data preparation, which involves AI techniques to figure out mistakes and point them out for users, without them nailing and fixing things manually. Suggestions on how to fix things or even fixing things automatically are also on the table.

“For us, AI is Augmented Intelligence which enables us in simplifying things for humans. We still think that humans are the driving wheels. They will be the ones that have the question, and they are the ones that understand the business,” he says.

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