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Client Spotlight: Apex Innovations


The most interesting part of my job is meeting entrepreneurs who have founded interesting companies.  It never ceases to amaze me how many different, interesting businesses we have here in Acadiana. Many of them have a pretty low profile and the average citizen does not even know they exist, particularly if they are business-to-business type organizations, and do not serve the average consumer.

Several months ago, I received a call from an old college buddy, Nock Lemeunier, who introduced me to the company he was working for — Apex Innovations.

I had a meeting with the President and Founder, Marianne Bourgeois, and Vice President, Brian White, for a great conversation about the rapid growth of their business. When I learned what these guys were doing, it literally blew my mind.

In a matter of 8 short years, they built a web-based interactive education program to provide continuing education to healthcare professionals across the world.

They began with a focus on EKG and Stroke Competency and have rapidly grown to develop even more comprehensive educational programs. Their story begins at Our Lady of Lourdes, where Marianne was an ER nurse who recognized there was a better way to educate staff on how to effectively read EKGs. She shared her ideas with her friend Brian, and began the development of educational tools that were revolutionary.

In 2003, they founded Apex Innovations and found, literally right next door (to Marianne’s house) a programmer, Wendt Withers who brought their vision to life. He had the computer programming skills to develop illustrative online courseware that now helps thousands of healthcare professionals become better trained through their unique and effective form of continued education. Currently, Apex educates 70,000 healthcare professionals on an annual basis, from all 50 states and 14 countries.

BBR was engaged to assist Apex Innovations with their public relations efforts. Basically our objective is to get non-paid media coverage and pick up for them within their industry and to improve top-of-mind awareness for their brand. Their phenomenal work has not gone unnoticed. In 2010, Apex was recognized by the Greater Lafayette Chamber of Commerce as an Acadiana Innovation Award Finalist. Not to mention, the countless times they are mentioned in the healthcare continuing education industry.

We know Marianne and her team areonly just getting started. They have so much more to offer their industry. From recent upgrades to their entire online curriculum to moving into a brand, new larger building and employing more local folks, Apex Innovations is a company on the move.

Lafayette should be proud to call Apex Innovations one of their own. I know we are.