Kelly Hoppen

ProjectEcommerce Store


Role/sCreative Direction


Prior to achieving household name status for her Dragon's Den appearances, Kelly Hoppen grew to become one of London's most in-demand interior designers. Reknowned for her simple style and choice of colour: taupe.

Kelly wanted to launch her own brand of home interior products to compliment her range of books but we worked to develop a concept that went further by allowing her to impart knowledge of colour, balance and harmony throughout the home using shoppable videos, images and stories so visitors could watch and gain a better understanding of how the 'art' comes together.

The site was a resounding success, continuing to grow its loyal user base who return for the advice and styling guides as much as the product themselves.