12 Webinar Stats You Need to Know

{34ee495a-796b-454b-9ebc-36aa24d9faf8}_217x345-eb-20-questions-answeredWebinars drive high quality leads and provide you with a great opportunity to offer value to prospective clients. While webinars are becoming more and more commonplace, we still get a lot of questions from marketers about best practices, stats and general information surrounding webinars. In response, we’ve gathered a variety of webinar stats that might provide some valuable insight for you and your organization. Enjoy!

1. Over 60% of marketers are using webinars as part of their content marketing programs. (Source: Content Marketing Institute)
2. On a scale of 1 – 5, email ranked 4.46 and was the top tool for promotion. Scoring a 2.77 out of 5, social media is the second most widely used promotional tool for webinars. (Source: ReadyTalk)
3. 3 is the magic number in terms of email campaigns deployed per webinar. (Source: ReadyTalk)
4. Best practices suggest 3 weeks of promotion prior to the webinar. (Source: ReadyTalk)
5. Tuesday and Wednesday are the best days to host webinar. (Source: ReadyTalk)
6. The average webinar attendance rate is 40 – 50% of registrants. (Source: ReadyTalk)
7. The average viewership per webcast is 53 minutes. (Source: ON24)
8. Polls are only used 34% of the time during webinar. (Source: ReadyTalk)
9. The average cost of conducting a webinar is between $100 and $3,000 depending on promotion and technology costs. (Source: ReadyTalk)
10. Based on a survey we conducted with our clients, between 20% and 40% of webinar attendees turned into qualified leads. (Source: ReadyTalk)
11. Of the lead generation tactics available, webinars are the second most effective type of premium content for marketers. (Source: Ascend 2)
12. 48% of people said that webinars were least enjoyable when there was a poor presenter. (Source: Redback Conferencing)

We hope these stats provide some valuable insight for you and help guide your webinar strategy moving forward. If you want to learn more webinar stats and best practices, download our “20 Content Marketing & Webinar Answers” eBook now:


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