What's in a name?

You're used to seeing words like Organic And Fairtrade on your fruit and veg, but what does it mean for your clothes?


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Conventional cotton uses chemicals in the farming and manufacturing processes that actually break down the fibres, whereas the strict methods for processing organic cotton mean fibres are left intact This is why organic cotton feels as soft as a peach and lasts wash after wash, ensuring it can be worn time and again by siblings or passed on to friends.


Breath easy

Being a parent can be especially tough if your child suffers from allergies or skin conditions like eczema which can cause dry, itchy and inflamed skin. As organic cotton is produced without the use of harsh chemicals, not only is it less likely to trigger allergies, its natural softness and exception breathable qualities will feel comforting on sore, inflamed skin and help to protect it while it heals.


Buy better for our planet

  • Organic cotton cultivation uses less water and can largely be sustained by rain water alone. Conventional cotton relies heavily on irrigation, meaning water from rivers, lakes and groundwater is diverted away from the people and animals that depend on it.

  • There are no pesticides or artificial fertilisers involved in the farming of organic cotton. This protects biodiversity and prevents water courses from being polluted. Likewise, no hazardous chemicals are used in the treatment and manufacturing processes.

  • Organic cotton has a smaller carbon footprint that conventional. In fact, organic farming methods actually help to combat climate change by locking more carbon dioxide into the soil, creating a 'carbon sink'.

  • Supports sustainable farming practices.


    Pay it forward

    Ever wonder why organic cotton grown without the use of synthetic fertilisers and pesticides, produces lower yields than non-organic, meaning farmers need to charge more for their crop to make a living. The extra cost also pays for higher welfare for the hardworking people who produce the cotton from field to factory. These standards are set by the Global Organic Textile Standard (GOTS) who ensure that:

  • Workers in the farms and factories are paid a living wage.

  • No child labour is used.

  • Workers are given rights including the right to a safe working environment, free from harassment and hazards to health.


    So it really is fashion to feel good about!