What about Ringo?



As the babyboomers age, what happens to personal brands? L. Ron Hubbard is gone, but Dianetics lives on. Mark Levinson is still around, but it’s not him behind those amplifiers that cost $10,000. Is there something inauthentic about buying Martha Stewart fabric that Martha didn’t make, or listening to a Kiss concert with someone else singing? Or for that matter, lip synching?


