General Motors May Sell Cars Through eBay

General Motors is considering a partnership with eBay to make it easier for consumers to impulse-buy new vehicles, the recently solvent car maker announced yesterday. Though the deal isn’t yet finalized, General Motors would like to sell their vehicles both through traditional auctions and with a “Buy It Now” option.




State franchising laws prohibit car makers from selling directly to consumers, and it looks like dealers will still have a significant amount of leverage, including control over “the inventory and what pricing they have out there.” Would you buy a new G.M. through eBay, or is haggling in person with the dealer half the fun?

General Motors to sell new cars on eBay [Mercury News]
EBay Denies Partnership With G.M. [The New York Times]
