Aston Villa are set to seal a cut-price deal for Scott Hogan, much to the annoyance of West Ham supporters on social media.

The Villans are on course to sign the Brentford striker for £9m up front plus a further £3m in add-ons - a total of £12m.

The Hammers were quoted a total of £15m if they wanted to bring the 14-goal striker in but understands that the east Londoners wouldn’t budge on £12m in the same context as the Villa move, with £9m of it up front.

But it appears the rules for a Championship side are different than those of a Premier League side but it’s not as though Villa are not short of cash.

Despite talent spotter Tony Henry and co-chairman David Sullivan wanting to sign hotshot Hogan, Slaven Bilic pulled the plug on any deal, believing he has enough strikers at the club that can contribute for the remaining 16 games of the campaign.

Unsurprisingly, Hammers fans haven’t reacted well to the lesser bid accepted by the Bees for Hogan and have taken to social media to vent, as have football fans in general.