Your website home page serves as the digital front door to your company. It is responsible for attracting visitors and enticing them to stay and look further into the site. It is an important component in a digital marketing campaign which is why many website owners feel the immense pressure of optimizing it properly.


Optimizing websites home page content is essential to the success of a digital marketing campaign. It should be designed to wear many hats and accomplish different marketing objectives. It is meant to cater to different audience segments and traffic coming from different sources. Having said that, your web home page should be able to attract traffic, provide helpful information and encourage conversions. Learn how to make a website a home page by taking note of these critical elements of successful homepage design.

1. A headline that grabs the user’s attention

It takes an average of 7 seconds for a visitor to decide whether or not a site’s content is relevant to his search. With this in mind, your homepage has about 3 seconds to tell the user what the site has to offer. This page should contain an attractive headline, devoid of fluff. The headline should give a brief but punchy overview of what your site does.

2. A sub-headline that supports the headline

When you make site home page content, the next element you should work on is the sub-head. This component should be able to support the headline, and provide a brief description of what the website is about.

3. An invitation to look around

Your homepage should also come with calls to action that are difficult to resist. Adding CTAs on the upper fold of website home page templates invites users to dig deeper into the website and accomplish the brand’s key digital objectives. Make sure to create different CTAs that cater to different people on the various stages of the buyer’s journey.

4. Compelling visuals

People are drawn to images and other visual elements. You want to make sure that your homepage contains high quality and engaging videos and images that tell a story about what your website and your brand is about. You can use these visuals to capture emotions and push the reader to complete an action.


5. A few lines stating a site’s benefits to the user

Your website home page has to convince the user to stick around. It has to be able to answer the user’s basic question: “what’s in it for me?” Prospects should know the benefits of buying your product or engaging your business from your homepage content. Keep your web copy easy to read and understand and make sure to speak the language of your target audience.

6. A section containing social proof

People are more likely to engage a business or buy a product that other people are patronizing. Adding a section for reviews and testimonials reinforces your brand’s image and makes it look more reliable and credible. Quotes from previous clients, case studies on your product and other content contributed by previous customers will look good on this section.

7. Intuitive navigation

Users shouldn’t have to wonder how to get from one part of your website to the next. Your homepage should contain a logical content hierarchy and a user-friendly navigation. There should be a clear path from your website home page to the other areas of your site through your main menu. Keep the menu items to a minimum to keep users from feeling intimidated by the wealth of options. Stick to the most important parts of your website for the top menu items.