Mass Communication of Media

The mass media are vehicles that carry messages to large, diverse and heterogeneous audiences. These media are numerous in numbers and are very pervasive. From dawn to midnight, people stay in touch with some media of mass communication. The widely used media of mass communication are discussed below-

Print media

Print media are the oldest means of mass communication. Daily newspapers, periodicals, magazines, books, posters, leaflets, billboard, etc. are examples of printed mass media. Through these media, national and international news on business, politics, sports, entertainments, literary and cultural works, advertisements, etc. are transmitted to the readers. Message of print media is tangible. They are costly and are not suitable for illiterate people.

Audio media


Audio-visual media

Audio-visual media are those that make visual presentation of an object. Though these media, the audiences can listen and view the images. Television, cine-complex, VCD, DVD, etc. are the popular audio-visual media of mass communication. Through these media, news, drama, film, advertisement, etc. can easily be transmitted to a large number of audiences at a time in the home and abroad. As the price is decreasing, audio-visual media is gaining more and more popularity.

Printed and visual media

Billboards, comic books, posters, cinema slides, and neon-sings etc are also used as the printed and visual media of mass communication.

Traditional media






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