Enterprise Marketing Playbook Series: Lead Generation Testing and Optimization

Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.

In this Enterprise Playbook, we'll cover the following lead generation topics:

  • What enterprise-level marketers can test for in lead generation campaigns
  • A/B testing and multivariate testing
  • The 5-step testing process
  • How testing improves conversion rates and lifts ROI


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