BioWare’s co-founders Dr. Ray Muzyka and Dr. Greg Zeschuck (they really have doctorates) are very pleased with their new MMORPG Star Wars The Old Republic, but what about the game’s pay-to-play set-up?  Why isn’t it free like everyone else is trying to do?  In defense of pay-to-play, Zeschuck said, “I’m not saying it’s better or worse. It just doesn’t supplant the other things. ‘Cause we can do some things no one else can. The free-to-play people can’t invest to the level we can invest, and can’t create something of the size and scale of something we can create.”  The two aren’t 100% opposed to free-to-play, they just don’t feel it’s right for SWTOR, with Muzyka saying, “We have some other stuff we haven’t announced yet coming from our play-for-free team that I’m really excited about. It’s gonna bring back some IP that people have a lot of fond memories around.”

BioWare Doctors Talk Free-to-Play