

Squared Thinking

Contacts to Customers: What an Effective Sales Cycle Looks Like

Posted by Clarissa Gotsch on Apr 19, 2017

 What is a sales cycle?


Lead generation is an important part of the sales cycle. 

Why do you need a sales cycle?


What does an example sales cycle look like?


1. Awareness

2. Interest

3. Decision

4. Action




You Can't Improve, if You Don't Know What's Wrong

It's important to find some way to measure what is working within your sales cycle, and what isn't. Keep track of what you are doing for each step of your cycle, and notice where your sales are doing well vs. where they are being lost. If you notice any particular trends within a particular stage - maybe it needs to be reevaluated with how it is handled. Over time, your sales cycle will likely continue to evolve as you test new strategies, or as your client's needs change. 

So you want to close more sales deals?

Whether they know it or not, every sales team uses some sort of sales cycle. Understanding the stages and learning how to evaluate them are key to improving your sales team, and bringing in more business. 

 Catch all the leads with our Lead Generation Cheat Sheet

Topics: Effective sales, Infographic

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