7r Ventures is a technology holding company. They design, build and invest in new cash-flow driven tech companies.
7r needed a new website that would function as a new showcase for the company, adapted to its evolution and make the difference with other ventures. It also had to fulfill a platform function: a tool to automate processes, job applications, onboarding...
Working in a small team within the company to be as agile as possible, together we defined the strategy, storytelling and visual design starting with an MVP and iterating multiple times to reach a website that thrilled us all.
The final design conveys simplicity and professionalism, with the concept of genetic decoding as a background theme that connects with the company name.

Corporate materials such as the company's keynote and business cards were also redesigned to match the new look of the website.

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