Some say yes, while those not sure sit and wait to see what happens over the next couple of years. If your pr marketing strategies are not current to include this trend then you might just be that pr client who fades into the darkness of cyberspace.

It’s amazing how the advertising industry is running scared about social media taking away their market share. social media networkingMaybe because they are the last to recognize or admit social media was not a fad but a new way of communicating. For over a year, I discussed this at length. I mentioned how social media needs to be part of any pr clients marketing strategy, or media plan. But then again, I am one of the few in this marketing and publicity industry that embraces new technology and uses it to my pr client’s advantage. Why do ad agencies, even pr firms keep ignoring opportunities like social media, social networks? Because they do not understand it! And most importantly, cannot figure out how to make money off this technology, because they were too comfortable doing the same old stuff for over 40 years!

What got me on this topic was an article I read today in (Financial Times) by Tim Bradshaw. It is titled “Social networks threaten advertising growth“. Powerful heading, and even more eye-opening as how fearful this industry is about technology. Yet, our industry communicates to consumers about new products, services and why you need them. But these same people who profess its greatness, fear it.

I have learned to adapt to new technologies and make it beneficial for my pr clients. For example, web marketing has been part of our company for over 6 years. That puts us light years ahead of many others in my industry. We continue to learn about how to improve client’s visibility, increase sales all through web marketing. Yes, we do mix traditional marketing techniques when needed to further a clients publicity campaign or awareness program.

To wrap this up, we are not fearful of technology such as social media; as a matter of fact we are looking for the next revolution and are ready to use it to our clients advantage! If you want your publicity or marketing to move forward fast, then give George Carson a call at 949-477-9400. It could be the best call you make to put you ahead of your competition.

Companies need to use “street smart marketing techniques” during these difficult times. One smart strategy is to re-think how you reach customers. If you are a pr client, thenemail marketing strategies consider Email Marketing. It can be one of those marketing strategies that prove to be a winner for your company. But you need to understand how to use this tool effectively. You can get lost on what to do. If you search the words “Email Marketing” in Google you will get over 52 million searches.

Just like a solid publicity campaign, email marketing should have a plan. Here are a few tips.

1- Offer something of value. Don’t fall into the trap of discounting. Most emails will be shouting the price cuts, or discounts in the subject line. Instead provide value, such as information, or use the subject line to mention how your product or service provides helpful tips, or increases their profit margins.

2- Start a discussion. The first and last things we do in any day is check our emails. Just like a social network posts questions, try this in your email. It could be something that is passed along and soon your company is the focal point of that topic/product.

3- Follow-ups. Use email to follow up to a customer who made a recent purchase. Ask them about their experience with the sale, or with the product order. Get customers involved, it will show them you care.

These are just a few tips to creating a successful email marketing campaign. It still is one of the most powerful marketing strategy tools that a pr client can use during this difficult business climate. So start to make things happen. Use email marketing wisely and see the results. If you need help, call George Carson at Carson Marketing, Inc. He can be reached at 949-477-9400.