A focused crawler crawls the web looking for topic-relevant websites on a specific subject and disregards websites that are not relevant. Post your content on social media platforms such as Twitter, Facebook and Google+ - this will give your outbound links a wider coverage and the likelihood that it will get shared by others and seen by your intended target audience. Email is a gray-haired business tool and remains the ultimate survivor of the old-school marketing tool chest. Head terms are broad and short, often revealing little about topic and intent.

Leads are the lifeblood of a business

Google wants to send people to the best content. Faster is better for the user, so Google gives fast sites a bump. Extensions are usually linked to what backend technology is being used to serve the page. Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. URLs generally only need to include letters, digits, slashes and hyphens.

Things you most likely didn't know about citations

Google is getting smarter and smarter every year. Search engines have changed a lot and they don’t just focus on key phrases, but also the overall meaning of your content. You have to create content that covers the general meaning to get better ranking and more organic traffic. For example, typically I can predict a fair portion of what will trend on Twitter any given day in any location based on a few things such as ongoing trends for the area, the calendar, the sports that are in season, etc. The searches that people make online are related to certain words or phrases. Because you want your webpage to be the answer or solution to their search query, your page needs to be built with this phrase or word in mind. Evergreen content basically means well-written content about topics that do not go out of date—or at least, not easily.

Design + CTR = Greatness

So, there’s a perception out there and that perception comes across in businesses, it is something that needs to be managed, and you face that. When creating an asset, it’s important to understand which part of the user journey you’re trying to target. Are you trying to inform and drive familiarity of your business, drive a single purchase, build loyalty, or simply become part of the consideration set? Funnel value can play an important role in not only defining the topic, but also defining the type of asset that would work best to accomplish your goal. Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. Gaz Hall, from SEO Hull, had the following to say: "It’s sometimes hardest to do organic search optimization projects in new category spaces, because the search interest is just not there yet."

Audit your profile, looking for issues with regards to offsite SEO

Writing for your customers is the key to success. Do your thorough keyword research and create articles and content that is optimized for SEO, and something your readers would love to read. Use keyword research tools to select an appropriate list of keywords that would work well for your content. Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query. If you’re goal for a guest post is to receive a backlink in return, then you would want to make sure their website has a number of good quality backlinks. The number of quality backlinks a website has will determine how powerful a link you will get.