Website Optimization - Tracking Results And Conversions - Digital Marketing Services Dayton Ohio


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Digital Marketing Services - Dayton Ohio

Digital marketing is associated with advertising through internet channels including search engines, websites, social media, email, and mobile apps. 50Bubbles offers a range of digital marketing services including search engine optimization, web design and development, lead generation and digital sales funnels and lead nurturing systems, paid search engine advertising (pay per click), display ads and re-targeting (lead tracking), local search optimization (Google MAPS optimization), Quite often, several of these services are integrated into a single campaign. Read on to discover the nuances of digital marketing services and how they can be integrated into one cohesive internet marketing strategy.

Website Optimization - Tracking Results And Conversions

in Lead Generation Analytics Conversions

A typical first stab at website optimization begins with the simple notion that if I get more traffic I will in turn get more customers. There's nothing wrong with that idea however it only brushes the surface of true website optimization. If your website is already well established, there is one key question that begins the process of website optimization.

How many customers is your current website generating?

Let's say you're getting 500 visits a month to your website.

  • Of those 500 visits, how many picked up the phone?
  • How many submitted a form.
  • How many contacted your business via email?

If you cannot answer these questions with some degree of certainty, then this is where you need to begin.


Website Optimization depends upon your ability to measure results

  1. If possible, use a unique trackable phone line published only on your website. 
  2. For the same reason, use a contact email address on your website that is not used for any other purpose.
  3. Use interactive web forms to facilitate questions and requests and capture the contact history over time.
  4. Connect your site to Google Analytics and Google Webmaster tools (or at least your website server stats package).
  5. Consider additional tracking opportunities like reverse IP lookup, heat-maps and visitor recording
    1. Reverse IP software -
    2. Heatmaps and Visitor recording -


Conversion Tracking

Assuming you have at least some of the tracking features above and can reasonably answer the simple question: "How many clients is my website generating?", you are then ready to consider optimization. By the way, you may not be able to answer the question directly. What we're looking for are "conversions". A conversion is simply a desired result. For most small businesses, the desired result is a phone call. Whether or not the final result is an order depends upon the person who answered the call. The website did it's job... it got the prospect on the phone. For an eCommerce site, the conversion is a direct purchase off of the site. The completion of a web form is also a conversion. Other conversions can include things like downloading a whitepaper, clicking to a specific page or site. Basically ANY interaction that you are trying to elicit can be considered a conversion. The key is to be able to track it.


Once you have your conversion goals and the ability to track those conversion establish, you can then start the process of optimization. 


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