World No Tobacco Day (May 31).

In response to the tobacco and related industries’ systematic, aggressive and sustained tactics to attract a new generation of tobacco users, World No Tobacco Day 2020 will provide a counter-marketing campaign and empower young people to engage in the fight against Big Tobacco. The campaign will: Debunk myths, particularly marketing tactics targeted at youth, including through the introduction of new and novel products, flavors and other attractive features; Equip young people with knowledge about the tobacco and related industries’ intentions and tactics to hook current and future generations on tobacco and nicotine products; and Empower influencers (on social media, in the home, or in the classroom) to protect and defend youth and catalyze change by engaging them in the fight against Big Tobacco. It may be a perfect opportunity to host a stop smoking program or start a in your church or school.