Bronze Eurobest

Case Film

Presentation Image

Category B02. Use of Audio Platforms
Idea Creation ANORAK Oslo, NORWAY
Media Placement OATH NORDICS Copenhagen, DENMARK
Production 2 BADEOG Oslo, NORWAY
Name Company Position
Hallvard Fjeldbraaten Anorak Copywriter
Jens-Petter Aarhus Anorak Creative Director
Janne Espevalen Anorak Client Director
Kristina Tallaksen Flaten Anorak Project manager
Henrik Guderud Anorak PR & Activation Director
Ole Pedersen Anorak Planner
Sondre Hårstad Anorak Graphic Designer
Darri Thorsteinsson Anorak Director / Motion
Nøkkvi Thorsteinsson Anorak Director / Motion
Erlend Dal Sakshaug Anorak Motion
Marianne Skøien Anorak PR & Activation
Lars Georg Teigen Making Waves Client Director
Håvard Ørbech Making Waves Performance Specialist
Henrik Fischer Bjelland Making Waves Front-end developer
Bjørn Molstad Making Waves Producer
Piotrek Janosz Making Waves Front-end developer
Gjermund Norderhaug Making Waves Back-end developer
Maria Sætre Making Waves Graphic Designer
Eskil Paus BådeOg Radio Director
Magnus Brandsæter Freelance Producer

Why is this work relevant for Media?

“The Distress Signal” demonstrates how a creative strategy and idea turned one of our oldest media channels intro an immersive and engaging campaign across several platforms.


SITUATION: In El Salvador any form of abortion is prohibited and women are being prosecuted as murderers. Teodora Vasquez was sentenced to 30 years in prison after suffering a stillbirth. She had already spent 10 years in jail when our campaign went live. Amnesty International had already tried several petition campaigns without any luck, and medias attention where everywhere else than a 10 years old human right case. Brief: Create awareness around Teodora and the situation in El Salvador.

Describe the creative idea/insights

The distress signal: In 2017 Norway was the first country in the world to shut down its FM-radio-network. Every national news station was talking about it. But no one was talking about Teodora Vasquez. That's why Amnesty International hijacked the Norwegian FM-network, and gave this silenced media to someone no one was listening to.

Describe the strategy

Injustice happens when nobody is paying attention. Amnesty International had tried several petition campaigns, so we knew we had to try something different. Insight: Petitions happens behind closed doors. You probably wouldn’t know if your friend had signed one. We needed to find a way where one action could spark the next one. “#iamlistening Are you?” Then there was the context: Every national news station was talking about the shut down of our entire FM-radio-network. We decided that this was our point of attack. By hijacking the Norwegian FM-band to start the broadcast of our distress signal we had momentum. Now. The rest was up to the people.

Describe the execution


List the results
