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SUBIECTUL I- Read the text and choose the best answer-40 p
Business applications. Social networks connect people at low cost; this can be beneficial for entrepreneurs and
small businesses looking to expand their contact base. These networks often act as a customer relationship
management tool for companies selling products and services. Companies can also use social networks for advertising
in the form of banners and text ads. Since businesses operate globally, social networks can make it easier to keep in
touch with contacts around the world.
Medical applications.Social networks are beginning to be adopted by healthcare professionals as a means to
manage institutional knowledge, disseminate peer to peer knowledge and to highlight individual physicians and
institutions. The advantage of using a dedicated medical social networking site is that all the members are screened
against the state licensing board list of practitioners. The role of social networks is especially of interest to
pharmaceutical companies who spend approximately "32 percent of their marketing dollars" attempting to influence
the opinion leaders of social networks.
Languages, nationalities and academia .Various social networking sites have sprung up catering to different languages
and countries. The popular site Facebook has been cloned for various countries and languages and some specializing in
connecting students and faculty.
Social networks for social good .Several websites are beginning to tap into the power of the social networking model
for social good. Such models may be highly successful for connecting otherwise fragmented industries and small
organizations without the resources to reach a broader audience with interested and passionate users. Users benefit
by interacting with a like-minded community and finding a channel for their energy and giving.
Business model. Few social networks currently charge money for membership. In part, this may be because social
networking is a relatively new service, and the value of using them has not been firmly established in customers'
minds. Companies such as MySpace and Facebook sell online advertising on their site. Hence, they are seeking large
memberships, and charging for membership would be counter productive. Some believe that the deeper information
that the sites have on each user will allow much better targeted advertising than any other site can currently provide.
Sites are also seeking other ways to make money, such as by creating an online marketplace or by selling professional
information and social connections to businesses.
Privacy issues. On large social networking services, there have been growing concerns about users giving out too much
personal information and the threat of sexual predators. Users of these services need to be aware of data theft or
viruses. However, large services, such as MySpace, often work with law enforcement to try to prevent such incidents. In
addition, there is a perceived privacy threat in relation to placing too much personal information in the hands of large
corporations or governmental bodies, allowing a profile to be produced on an individual's behavior on which decisions,
detrimental to an individual, may be taken.
Investigations.Social network services are increasingly being used in legal and criminal investigations. Information
posted on sites such as MySpace and Facebook, has been used by police, probation, and university officials to
prosecute users of said sites. In some situations, content posted on MySpace has been used in court.

1 According to the text, social networks ....... 4 What does the word 'Few' at the beginning of
A. are being used by businesses for marketing. paragraph 6 mean?
B. are about friendships. A.Hardly any
C. can damage business reputations. B.Not any
D. advertise on business web sites. C. Some
2 Why do advertisers like social nework sites? D.Only
A.Detailed information on each user allows targeted 5 What should users not do on social networks?
ads. too free with their personal information
B. They are cost-effective to advertise on. viruses
C. Most users have high disposable income. predators
D. They can influence consumer behaviour. D.upload copyrighted music
3 What does the expression 'sprung up' in paragraph 6 What does the word 'deeper' in paragraph 6 mean?
4 mean? A. more detailed
A. there has been rapid development of social B. more spiritual
networking sites C. more profound
B. the development of social networking is unplanned D. more emphatic
C. everybody is trying to copy Facebook 7 Personal information on social network sites .......
D. social networking works in all languages A.can be used in court a good description of the user's personality sold to the government
D. is translated into many languages

8 Social networking is great for ......

A. groups of people separated over wide areas
B. academic organisations
C. people who write too much information about themselves
D. the law enforcement agencies


( 200 words)
50 p