How has technology changed marketing?

Technology strongly influences how we live, learn, and work.  It is constantly changing and evolving. Because of this, it means that we have to adapt and change how we market our organisations, products and services. Social media has given us different platforms to promote and increase awareness, develop strong relationships with our customers and introduce […]


A picture tells a thousand words…

Or so the saying goes. Using images in your promotional and marketing material does attract more interest. People are more stimulated visually and 90% of the information transmitted to the brain is visual. This can be especially useful when you are using data that can be quite difficult to absorb. Turning this data into an infographic can […]