IBM Watson Ads

What if you could communicate with your customers on a 1:1 level – seamlessly adapting the creative and messaging based on his or her needs or desires?


IBM Watson Ads is advertising technology that enables brands to have intelligent, personalized 1:1 conversations with consumers. Brands can seamlessly deploy Watson AI-powered conversational experiences on any digital property where their consumers may be, all through a simple creative ad tag.


What Does This Mean for You?

Save money and resources manually optimizing creative, drive more meaningful experiences with your customers on the most contextually relevant sites, and gain valuable audience and product insights that can be used to refine your strategy.

IBM Watson Ads Builder

What if you had a portable, approachable, AI solution that could power conversational marketing and advertising strategies at scale, to help reach target consumers wherever they may be?

IBM Watson Ads Builder is a platform service that enables creative agencies, developers, and other partners to craft and deploy Watson-powered, AI-enabled conversational marketing experiences nearly anywhere online, with superior speed.

What Does This Mean for You?

Accelerate your AI strategy with a cognitive conversation builder platform that can help you deliver a consumer-ready, sophisticated dialogue in a matter of days.

IBM Marketing Planner with Lucy

Marketing professionals are time-starved and inundated with information. It is estimated that 70% of an organization’s data goes unused.


IBM Marketing Planner with Lucy is an AI planning console that centralizes an organization’s 1st and 3rd party information and enables users to quickly access relevant information to inform research, segmentation, and planning functions.


What Does This Mean for You?

Save time and money, and drive ROI by enabling users to quickly identify and take action against relevant information.

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