


SEO or search engine optimization is essential for the success of online businesses these days. Currently, it has gained immense popularity and importance that a lot of specialized IT companies are also giving exclusive SEO services to companies. At this juncture, it becomes important to put up the question that why would you require to hire an external company for handling your search engine optimization requirements rather than doing it all yourself in your own company. Outsourcing SEO services will need you to engage these companies for a certain fee. In this, article you will learn about a comprehensive comparison between outsourcing SEO services and doing it in-house on your own.

What is in-house SEO?

In-house SEO services involve something which your firm will be pursuing. You will have a group of people who will be working together and then sharing their expertise and knowledge for optimizing your business website. This group of people will only look after your business website exclusively and not take any extra outside project. This team will be specially formed to meet your company’s internal SEO requirements which they will solve internally. Your internal SEO group will be working dedicatedly behind all your projects and get the desired results.

What is outsourced SEO Service?

If you are unsure about the quality that your internal SEO team will be able to provide you with regards to the search engine optimization requirements, then you can choose to outsource your SEO services. You can do this when you are sure that your in-house SEO group will not be able to provide the maximum benefits. You can hire an external company instead of harming your company by depending on the in-house SEO staff. There are a lot of different companies which will provide you with good Search engine optimization services for specific monetary charges. These firms will be specialized in their respective SEO services and will offer you excellent services for handling your outsourced projects and SEO services.  The various SEO companies will be charging different amounts for their SEO services.

Why must you try to get outsourced SEO service and not your in-house SEO team?

That is where the essential question comes up. You will have to understand the effects of these two different types of SEO services. It will help you in deciding if you should opt to get an in-house SEO service or outsource your SEO projects. Some of the core differences that can influence your decision are the following:

  1. Strict deadlines: When you have an in-house SEO team, you will be having a fixed and predetermined deadline for them when the work will finish. But this deadline can fluctuate as this is an in-house team and if your projects change then their work will also change. Thus, you will be risking in delaying your SEO activities and focus on other work. However, when you outsource your SEO project, you will be assured that your requirements will be fulfilled on a timely basis. If the requirements change then, it can be possible also to show these changes on your business website also. As a result of this, an outsourced SEO company will most definitely give you specific results and complete your projects on time.
  2. Implement a lot of different resources and a variety of ideas: An in-house SEO team will be limited in the number of ideas that they share. But when you hire an external SEO agency, then you can be sure that they will merge a lot of different ideas and many thoughts before they implement the necessary strategies for optimizing your business website. Thus, you will be having more expertise and knowledge at your disposal.
  3. Lower your costs and expenses: If you have to keep an in-house SEO team, then you will have to pay all the members of that team a fixed salary every month, added to this you would also have to offer different employment benefits and other perks. Besides this, you will also have to buy new office equipment and office supplies for those employees. These expenses will add up to a considerable amount in the long run. However, when you hire an outsourced SEO service provider, you will be eliminating all those extra costs. You have to pay a nominal fee for your projects on a monthly basis which will be lower than the salary of an individual from your in-house SEO team.

You can visit to learn more about how you can outsource your essential requirements and services for search engine optimization and generate more business profits.


Primarily these are the main differences between having an in-house SEO team and an outsourced SEO service provider. An outsourced SEO provider will offer you more benefits. Hopefully, the information mentioned in this article will have helped you.
