Pavlov paired two stimuli, a bell and food, to condition a mutual response.

It took 15 pairings to create the conditioned response.

After 5 bells without food, the conditioned response dropped by 50%.


Consider building a habit.

You are conditioning a new response.

Your work is not complete; maintenance is required.


You invest energy building habits.

What energy do you invest in maintaining them?

Building a habit is more than setting a goal.



On Coffee, on Cupid, on Donner and Blitzen,

-Morning Cup