FUTURE of International Student Mobility
Engage Direct Students from our Student Interaction Portals
100% Risk-FREE

Problems of Digital Media and Online promotions:

High Cost
No assurance of results
Upfront investment
Poor conversion rate
Incomplete information

100% SOLVED for you with UNICA

Invest back in your own students with UNICA and allow us to get you the best quality 100% complete and compliant applicants for your courses.

Watch how it works?


Have a look at the following FAQ's, and we believe we will answer the most common queries. If not follow the link to speak to one of our advisors.

What is Procurement Budget? Is this the only cost to use UNICA for Direct Enrolments?

Yes, Procurement budget is the only cost to use UNICA, and it is 100% RISK-FREE. Using our two decades of experience in Education Mobility and handling millennium generation on digital platforms. We have enabled our Student Interaction Portals to digitally engage, filter and find out students who are interested in studying abroad and with expert human intervention for verification, validating intentions and support in choosing the programmes we will be able to generate 100% complete and compliant DIRECT applications for your institution.

Procurement Budget
It is the predefined budget to recruit each student directly using our portals. The Institution pays it only six weeks after the successful enrolment of the student. It is used for two main purposes
a) Digital Media Promotions and cost of man-hours spent on generating complete application
b) Rewarding the student with an additional scholarship

Read the example below to understand it better.

Can you explain this cost using some examples?

Example A: Let me explain using an example: If the course fee of a programme is 10,000$ and the procurement budget for each student is 1500$. Now the student will pay to the university full 10,000$ to enrol. However, if UNICA has incurred a cost of 500$ on digital media promotions and man hours to generate a completed application as per the norms of the institution, the remaining 1000$ will be given back to the student as Scholarship by UNICA. The system is 100% transparent, and you can see how much money is given to each student from your online account.

Example B: In continuation of Example A, if the institution offers a standard 2000$ scholarship to all the students from a specific country/for a particular course / or with specific merit. But keep in mind that the procurement budget for each student is 1500$. In that case the eligible student will pay to enrol 8000$ ( 10,000- 2,000), since the institution has provided a scholarship of 2000$ However, if UNICA has still incurred a cost of 500$ on digital media promotions and man hours to generate a completed application as per the norms of the institution, the remaining 1000$ will be given back to the student as Scholarship by UNICA. So Student will in total benefits for 3000$ ( 2000$ University Scholarship + 1000$ Reward from UNICA ) Thus, we are able to attract more High-Quality direct applicants for you.

We already offer standard scholarships to all eligible students. Does it still work for us?

Yes, the scholarships offered by us are on top of standard awards provided by your institution. This is to incentivise the student to use the portal and apply directly. Read the example in the previous question to understand it better.

How much should be my ideal procurement Budget?

The student is the final decision maker as they are engaged on the portal to choose an Institution independently. The higher budget would mean Higher Scholarships for the students and more direct promotions to keep the student engaged in experiencing high conversion and success. You can always speak to our advisor to find out the ideal budget to expect reasonable result based which is always based on the Country, Courses Offered and Ranking of the Institution.

We have an exclusive Partner / Local office/ Agent for recruitment in some countries. Does it still work for us?

Yes, we are aggregators of Student Interaction portals so it does not impact us what channel partners you use for processing your students. Similar to when you assign a budget to promote your courses on FACEBOOK or Using Exhibitions the outcome is a student lead which can be processed using any channel partners. Similarly, our portal will generate 100% completed application and you can decide to choose a channel to handle it.

We do not offer any scholarships. How can we still benefit?

You do not have to offer any scholarships as an Institution. You need to assign the procurement budget to attract and engage students directly. Like you would do if you want to advertise or promote yourself on Social Media, Exhibitions and other portals but the difference is we take the RISK for you and ask for the payment of pre-decided budget only 6 weeks after the enrolment of the student but also give the Scholarship to the students out of the procurement budget itself. In case of a doubt watch the video " How it works" or read the examples above.

Can we use this system as a Recruitment Consultant?

No, the account has to be created by the University only. If you are an exclusive agent/ partner / country office, in that case, University can create a user and provide access to you.

How is it Procurement fee different from commission and UNICA platform different from an Agent model?

Our student interaction portals expertise in technology for student identification and filtration for obtaining scholarships, we do the end to end service to disburse the scholarship funds raised from several corporate and government donors. If we only use the funds from these donors in that case only 0.25% of our traffic receive the scholarship grants from our portal thus UNICA model enables us to help Institutions to engage with the students directly and have targeted market reach out without any upfront cost. But the Procurement fee raised on sucess allows us to give at least some scholarship to 100% students who apply using our portal. As an investor funded portal, the idea is to maximise the number of scholarships we can offer to the students engaged on the portal.

There is no selling in the process since commercial gains are not the focus, the student is able to make an independent choice and the institution is able to engage with the student directly from the point of interest to enrolment directly at any point of time. Also, 0.25% of students also receive additional grants from the corporate and government donors who are engaged on our portals.

Institutions can also engage agents to process the applications generated using the UNICA platform. We are a non-competitive scholarship portal for students.

Factors Distinguishing these two models Agent UNICA MODEL
Can I see how many students are engaged in the courses offered by my institutions? No Yes
Can I see these students profiles? No Yes
Can I directly engage these students in webinars or activities by sending them notifications? No Yes
How is the success fee used? Profits Scholarship
Is counselling sales oriented? Yes No
100% transparent technology-driven platform No Yes
We do not offer scholarships, how we use UNICA ?

It is not a scholarship offered by the Institution. It is a scholarship provided by UNICA to the students using its SIPs (Student Interaction Portals)

How much should be the ideal procurement budget/fee?

Our experts can tell you based on the country, course fee level and what makes your offer match the competition. It usually starts from 8% of the annual course fee.

What happens if the student does not enrol?

You DO NOT PAY. The risk of success is on us.

Do you guarantee any results?

We guarantee the reach out. If your procurement budget is ideal for attracting the students and you support us to provide relevant information to students and keep them engaged, then it is hard to miss on results based on the demand trends on the portal.

Can I have a trial first?

Yes, it is free to Sign up, and you do not have to pay anything. We only charge for promotions ( procurement Budget) once the student successfully enrols with you.

Do I get to see analytics about my promotions?

Yes, it is 100% transparent system. Also use our smart traffic monitors to find out how many students are eligible, interested and have budgets for enrolling in your courses to plan your marketing effectively.

Can we advertise directly to students? Or Can we send notifications to all the students who are eligible and interested in my course/country?

Yes, your dashboard on UNICA will permit you to filter students based on their preferences, budget and courses of interest. Also, you are only advertised directly to the students on our student interaction portals once your account is activated to UNICA without any extra cost.

However, if your institution decides independently to run additional promotions, Banners and visibility on the portal, you have to pay the cost depending on the country in which you wish to promote as the prices may vary for each portal.

What are the other benefits of having a profile with UNICA?

Read below on the page what else the UNICA app can do for you as a professional in Education/International Mobility sector.

CLICK HERE to book a time slot for a web session with one of our advisors or call us on +44-121-2709465 +91-9205949314 (whatsapp)

Things you can do with your UNICA app

B2B networking - 24x7

Use the UNICA mobile app for regular meetings and business development role. Manage your business cards like never before and never fail your commitment to sharing information.

Ask us to upgrade your favourite student fairs

Unica APP can work like magic when you are attending student fairs. You can always ask the event organiser to use UNICA event technology for their exhibition, and this will automate everything for you.

Run dedicated campaign to find partners for collaboration and student recruitment

From your UNICA web account, you can expand your channel partners and academic tie-ups by rolling out extremely targeted B2B campaign and connect with the decision makers like yourself in the student mobility industry who are interested in your institution or services.