The internet couldn’t kill them. Store closings couldn’t take them down. The new fads and changing styles that have left competitors crying in their cribs hasn’t made a dent in their sales. WaPo: How Carter’s became a staple of just about every child’s wardrobe. “Carter’s success has become a self-perpetuating machine. The strength of the brand is simply unparalleled, not just across baby apparel but the entire apparel universe.” (I hope this makes my kids appreciate the hours I spent in line to buy them Supreme onesies…)