Loyalty Programs: Branded vs. Network

Customer loyalty programs, such as punchcards or rewards points, have made an almost universal transition from physical cards to digital applications. As such, they’ve seen a huge spike in popularity, giving rise to a large number of loyalty ‘networks’ like Flok, Five Stars, and Belly. These networks aren’t inherently bad, and can, in fact, increase loyalty. But there are some serious downsides you might want to consider before hitching your loyalty star to their wagon.Read More →