The Difference Between PLR, MRR, RR

The Differences Between PLR, MRR, RR, and Personal Use Rights

In this video, I go in-depth on the subject of the differences between PLR, MRR, RR, and Personal Use Rights in the private label rights and resell rights business.

What is the difference between PLR, MRR and RR?

What differentiates the different types of licenses?

Firstly, let’s expand on the acronyms.

PLR = Private Label Rights

MRR = Master Resell Rights

RR = Resell Rights

Before we go ahead, do note that each PLR provider has his/her own set terms for what you can or can’t do with their product, so always do your due diligence and read their terms before you buy or plan to do anything to the product.

The information below is based on typical rights you get when you purchase our PLR/MRR/RR products and serves as a general guide.

What is PLR?



  • Videos
  • eBooks
  • Software
  • Articles



Another way to put PLR is to think of t-shirt manufacturers–they mass produce plain white t-shirts and businesses simply buy the t-shirts and put their brand on it, claiming it as their own.

What is MRR?



However, those customers are then only given “resell rights” so that they are only eligible to sell the personal/read-only rights only.


What is RR?


Personal Use Rights

In addition to the rights explained above, there’s also “Personal Use Rights” which means read-only. This means you are not granted rights to resell the product.


In essence, most of the PLR products offered at can be resold with Master Resell Rights/Resell Rights or Personal Use (read only)  rights.



Leave a Reply
