Everyone Is Writing About Why Buyer Personas Are So Important? How Come?

Mind and MetricsInbound Marketing, Inbound Mobile Marketing

Why Buyer Personas Are Important

Scrolling through articles posted on LinkedIn, I keep bumping into headlines that talk about buyer personas and target audiences. What gives?

We’ve known for a while that online marketing strategies should focus on specific groups of people to be effective, but it seems that marketers are on overdrive at the moment, churning out content after content talking about targeting the right audience and the right buyers. It’s dizzying. How come everyone is writing about why buyer personas are so important? Take a look!

What Is Inbound Mobile Marketing?

Mind and MetricsContent Marketing, Inbound Marketing, Inbound Mobile Marketing, Mobile Marketing

What Is Inbound Mobile Marketing?

To date, there have been few inventions as impactful to society as the smartphone. Whenever we want to know something, do something or go somewhere we reach into our pockets and reach for this device. We check our phone over 150 times a day. These types of moments are a daily part of life. They’re not moments when we’re looking to be interrupted by a marketing message. And if a brand tries to interrupt with a distracting or inappropriate message? Swipe! So what is Inbound Mobile Marketing?