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Learning The “Secrets” of

How Bricks and Mortar Stores Can be able to Collect Their Customers Data

Electronic business has expanded its market share in a significant way. It is able to reach out to its customers effectively and to also grow the business by using all manner of data analysis strategies. The bricks and mortar stores along the roads are however still left behind when it comes to sales growth. This is because they experience a lot of difficulties as they try to apply the kind of skills that their online competitors use to collect their customer’s data. Bricks and mortar business are however working hard. To help them get their customer’s data, they are coming up with new and inventive ways.

This will help them to analyze the numbers and come up with means of satisfying the customers better and also make more money in the process. Nowadays, brick and mortar retailers are applying the resources and marketing strategies that were previously only enjoyed by the online businesses. Free Wifi is one of the methods that bricks and mortar stores are using to collect their customer’s data. These customers are supposed to use their email address to use the store’s Wifi. With that, these stores can create an email database that they can later use for marketing purposes.

How regularly a specific customer visits the store and the period they spend in it can be determined by looking at how they log in and off the wifi. If you can link the purchasing data with the email address of a customer this can give you even more details. Another method of obtaining customer’s data in a brick and mortar store is by using tracking software together with security cameras. There is easily accessible and cheap software that you can buy in the market. This will help you to track and monitor the buying habits of a customer in the store and also the products they are interested in.

To follow the changes of a customer and the places where they stay for long, this tracking software works with already existing security cameras. This information can help you to apply better retail execution by putting useful products in these spots or signs for special promotions. The last way is using events and loyalty schemes. Using special events and loyalty schemes is something that has been in existence for so long. However, the tools for using the data have only been developed recently. By hosting such an event, you can ask your customers to volunteer their data which you can later use for marketing purposes.

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