Promotion of AGGAR intensifies

View Aggar Movie Stills

View Aggar Movie Stills

After being readied for release in the month of August, AGGAR would finally be hitting the marquee on 14th September. The producers wanted the music to grow and avoid clash with number of biggies that were coming together in August.

In order to support the music, a promotional music video for the title song was created that has been blazing across all music channels. Featuring the entire star cast of the film, Tusshar Kapoor, Shreyas Talpade, Udita Goswami, Sophie Chaudhary and Nauheed Cyrusi, the promotional video has been picturised on an indoors set and bears a surreal look.

A heavy on beats song, as required for it's setting; the song has a hot-n-sizzling choreography with each of the cast members donning a different look. This goes in synch with the mood of the song which is a unique experience in itself.

Sung in an almost breathless manner by Hamza, composer Mithoon's protegee, the song is fast paced and follows a cry of passion. Tulsi Kumar, who has mainly been heard in songs composed by Himesh Reshammiya, makes a brief appearance in the song as well.