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Programme Highlights

Participants will learn how to set up and customize a Twitter account to build a profile for a business, brand, organization or personality including the creation of a relevant and recognizable Twitter handle.

Participants will understand how to manage profile updates, or Tweets, in a way that generates engagement with target audiences. They will appreciate the characteristics of an optimized Tweet; being topical, succinct, timely with an explicit purpose or Call-To-Action.

The Twitter module will provide participants with a broad understanding of how Twitter operates and the value it represents for businesses as a marketing and promotional platform, and an integrated part of a social media marketing approach.

Advance your career in digital marketing


Flexible study options

24/7 access whenever and wherever you want

Validated by industry experts

Best practice learning designed by leading professionals

Globally recognised certification

Setting the standard for digital education

Increased earning potential

Scalable career opportunities and access to incentivizing salaries

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