Friday, March 20, 2009

A Portion of the Proceeds

These three calendars focus on different images, but share a commonality in that all offer a portion of the proceeds to be donated to 9/11 victim funds. The telltale "portion of proceeds" relates an important marketing message and is motivator for consumers. Why do companies put this on their product? Couldn't they just make a donation without publishing it on their consumer goods? The label clearly is a sales pitch. What's a dollar when a paper calendar brings in $15? Is this an example of corporate greed and capitalism in action? A blend of consumerism and doing good.

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