How does a practice enterprise work?

A Practice Enterprise (PE) is a trainee-run company that operates like a real business silhouetting a real enterprise's business procedures, products and services. A PE resembles a real company in its form, organisation and function.

Under the guidance of a trainer/coach and business mentors, students and trainees create their Practice Enterprises from product development, production and distribution to marketing, sales, human resources, accounting/finance and web design. As “employees” of the PE, trainees are responsible for its performance. They carry out market research, place advertisements, buy inventory, plan logistics, sell simulated goods or services and pay wages, taxes, benefits, etc. Each company engages in business activities, both nationally and internationally, with other companies within the Practice Enterprise network, following standard commercial business procedures and frameworks.




The Training Environment


The PE approach emphasizes learning in four key areas:

Ownership: Trainees take responsibility for their own learning.

Experiential: Trainees’ learning is authentic and realistic.

