Message-ID: <> Subject: Exported From Confluence MIME-Version: 1.0 Content-Type: multipart/related; boundary="----=_Part_3380_124393994.1566285300973" ------=_Part_3380_124393994.1566285300973 Content-Type: text/html; charset=UTF-8 Content-Transfer-Encoding: quoted-printable Content-Location: file:///C:/exported.html Introduction to Video Inventory and Formats

Introduction to Video Inventory and Formats

Introduction to Video Inventory and Formats

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Wha= t is in-stream video?

In-stream video creatives are played = in video players on web pages. They are played before, in the middle of, or= after other video content, and use VAST XML to ensure proper rendering in = the players.

Wh= at is out-stream video?

Out-stream video ads are those that a= re embedded within the body of an article, mostly set to auto-play when the= reader reaches the part of the page that contains the ad. The sound is usu= ally not activated unless the reader hovers over the ads with their mouse.&= nbsp;

Wha= t is in-banner video?

In-banner video creatives are played in banner placements rather t= han in video players. The ad buyer must serve the video player code and the= VAST video creative together.

What is VAST?=

VAST stands for Video Ad Serving Template. It is an XML-based video ad s= erving protocol that provides a uniform way for video content to be transfe= rred from ad servers to video players on web pages. VAST allows for linear = video creatives to be served without interactivity. VPAID modules can = be included within a VAST document to facilitate interactivity.

Pure linear VAST (without VPAID modules) do not allow the buyer to measu= re viewability, but do allow the measurement of starts, quartile completion= s, and completed views. Pure linear VAST is common in mobile video. Fo= r more details about VAST, see the Interactive Advertising Bureau's VAST do= cumentation at  IAB Guidelines for VA= ST.

What is VPAI= D?

VPAID stands for Video Player Ad-Serving Interface Definition. Ther= e are two types of VPAID modules, JavaScript (.js) and Flash (.swf). A VPAI= D module  allows a buyer to render JavaScript or Flash on the page in = order to:

For more information about VPAID, see the IAB Guidelines for VPAID.

What is MRAI= D?

Mobile Rich Media Ad Interface Def= initions (MRAID) is a common API (Application Programming Interface) that allows advertisers to create HTML5 and JavaScript ads that funct= ion seamlessly with the app in which they are running. It allows users to e= xpand and resize ads, and access the device=E2=80=99s other features, thus = creating a rich, more interactive environment in which to display ads, inst= ead of siloing static banners in small areas of the screen.

=E2=80=A8=E2=80=A8For more inform= ation regarding MRAID, see our MRAID and Mobile Video Tutorial or the IAB Guideli= nes for MRAID.

What is VMAP?

Video Multiple Ad Playlist (VMAP)<= /span> is a form of =E2=80=9Cad podding.=E2=80=9D It allows sellers to= create commercial breaks, similar to linear broadcast TV, and is mostly us= ed in long-form content. VMAP is designed to produce rules around which typ= es of ads can be played together and how they interact with one another. Fo= r example, VMAP can be configured to prevent ads from competitors (e.g. BMW= and Audi) from playing directly next to one another.

For more information,= see the IAB Guidelines for VMAP.