Mario Cardinal


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Building software to ensure cooperating teammates

In this post, I explain how a presentation from Simon Sinek has inspired us, my partner and I, to rethink why we create Slingboard. Discover what motivates us to start this new endeavor?

I recently discovered a very interesting presentation on TED by Simon Sinek, the author of the book “Start with why” published in 2009. I know I am late to the party.  This video has been published in 2010 and been viewed 11,742,371 times.


Simon’s message is profound to say the least! I felt compelled to go back to the drawing board – not just in the work situation, but also in my private life! We need to know why we act as we are, what is our inspiration and motivation, even if it’s just for everyday things, or significant milestones in your life, such as why you marry someone, or why you start a company.

With my business partner, Eric Renaud, we seek to answer the question “Why Slingboard.” What motivates us as a company founder to start this new endeavor?

Here is the result of our thinking:

“Slingboard build software to ensure cooperating teammates”

This vision is the foundation we want to share with the people associated with Slingboard – customers, employees, investors, cooperation partners, etc. We understand that customers buy a product in the first place, but we want more. We want them to understand why we designed the product, in the hope that they will feel inspired by our vision.