SploxFox 4 points5 points 1 year ago

Everything after the “?” are variables being passed into the website. Usually, how far you’ve scrolled is represented by “#elementId” tagged on at the end of the url.

QAFY 7 points8 points 1 year ago

Correct. They are called UTM Parameters. They are used for analytics by the website owner (americanclassic.com) to analyze where your traffic is coming from and which traffic sources are driving the most business, etc.

utm_source=bing means this link is from a bing search

utm_medium=cpc means this is a 'Cost Per Click' ad, the type of ads that are usually on a search engine.

utm_campaign=Bing Shopping means this was specifically a link from an ad campaign targeting the bing shopping page

utm_term=4579259771914807 no way of knowing that that number is referring to but the utm_term paramer is used to record the search term that the user searched in order to find this result

utm_content=Ad group #1 used to determine which exact variant of an ad was clicked. There could be multiple designs, images used, or different wording used in different variations of the ad, which is recorded here.

The url works the same without the query string, the website owner will just not know the source of your traffic: n https://www.americanclassic.com/1985-88-Headlamp-Bezel-Right-DHL/productinfo/48-054/

Source: I'm a software engineer that works in marketing and analytics

SploxFox 1 point2 points 1 year ago

Cool, always wondered what most of that stuff was for!