Don't Give Up On An Idea Because It's 'Bad', Iterate It Instead

Don't Give Up on an Idea Because It's


Picture: Aleksandar Urošević/Flickr

Buffer founder Joel Gascoigne explains that ideas don't just go on one end of the "good/bad idea" spectrum or the other. They fit in the middle. Especially in corporate culture where time is money, it's tempting to give up on an idea once you realise it won't work. Joel suggests that iterating, modifying or altering that idea may be a better solution:



Unfortunately, deadlines, budgets and bosses still exist, so it's not always possible to refine every idea. However, don't let the first roadblock slow you down. If you think there's something there in your idea, flesh it out a bit more. You never know where the road of creativity will take you.

Why you should continue working on your bad idea [Joel Gascoigne via 99u]


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