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Acesso a medicamentos: experiência da população de baixa renda na Região do Butantã, São Paulo, 2009; Access to medicines: the experience of the population low-income families in the region of Butantan, City of St. Paul, 2009

Bello, Carmen Barata
Fonte: Biblioteca Digitais de Teses e Dissertações da USP Publicador: Biblioteca Digitais de Teses e Dissertações da USP
Tipo: Tese de Doutorado Formato: application/pdf
Publicado em 04/12/2009 PT
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Introdução: O medicamento, imprescindível no tratamento e recuperação da saúde, cresce em importância, tanto para os profissionais de saúde como para a população. Objetivo: Incluir a experiência da população de baixa renda, na pesquisa em saúde pública, sobre necessidade de tomar medicamentos; apresentar dificuldades vivenciadas, em busca destes; relatar as estratégias adotadas, diante da impossibilidade de consegui-los gratuitamente; estudar a compreensão do valor monetário deste produto; identificar a possibilidade de aquisição de medicamentos de médio e alto custo. Método: Metodologia qualitativa, usando a técnica de grupo focal, com a construção de 3 grupos, com a participação de 31 sujeitos, no período de dezembro de 2008 a março de 2009. Os sujeitos são moradores da região do Butantã, SP/SP, com 40 anos ou mais, com renda mensal até 3 salários mínimos e usuários do SUS, fazendo uso de pelo menos um medicamento. Os três grupos foram formados por usuários de medicamentos de uso contínuo; usuários de medicamentos de médio e alto custo e por moradores de uma favela. As discussões foram conduzidas por 2 profissionais e, foram baseadas em 5 perguntas referentes aos objetivos. Para a análise das discussões...

A propaganda de medicamentos em escola de medicina do Sul do Brasil; Drug advertisement in a medicine school in the Southern of Brazil

Trevisol, Daisson José; Ferreira, Maria Beatriz Cardoso; Karnopp, Zuleica Maria Patrício
Fonte: Universidade Federal do Rio Grande do Sul Publicador: Universidade Federal do Rio Grande do Sul
Tipo: Artigo de Revista Científica Formato: application/pdf
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Este trabalho apresenta um estudo qualiquantitativo sobre propaganda de medicamentos em escola de medicina do Sul do Brasil. Participaram da pesquisa estudantes de medicina, professores médicos e pacientes dos ambulatórios da escola, totalizando 1.231 entrevistas. A pesquisa qualitativa foi realizada por meio de técnica de grupo focal, e a quantitativa pela aplicação de questionário. Entre os professores médicos, 53,6% consideraram que nunca ou raramente são influenciados pela indústria farmacêutica, e 53,7% afirmaram acreditar que os colegas profissionais o são. Entre os estudantes, 43,2% acreditam que, no futuro, como médicos graduados, raramente ou nunca serão influenciados, mas 42,0% acreditam que os médicos são sempre ou frequentemente influenciados. Para 41,7% deles, as informações dos representantes da indústria farmacêutica são boas ou ótimas; 74,8% relataram que a indústria farmacêutica poderá contribuir para sua prática profissional. A distribuição de brindes e amostras grátis está entre as principais técnicas de abordagem. Há pressão do preceptor na escolha do medicamento a ser prescrito, e apesar de não ter sido observada repercussão direta da influência da indústria farmacêutica nos ambulatórios da escola...

Constructing ideal body appearance for women

Böhlke, Rossana de Felippe
Fonte: Florianópolis, SC Publicador: Florianópolis, SC
Tipo: Tese de Doutorado
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Tese (doutorado) - Universidade Federal de Santa Catarina, Centro de Comunicação e Expressão. Programa de Pós-Graduação em Letras/Inglês e Literatura Correspondente; The multi-semiotic representations enacted by advertising disclose the world views in and through which it is created and consumed. Messages of gender promoting female body insecurity are strategically explored in advertisements to support diverse branches of body alteration industry including pharmaceutics. Thus, a discursive-semiotic content analysis of the national version of a 30-second television advertisement for Xenical, a prescription weight-management drug, is developed with a focus on the multimodal aspects of the dynamic displays of meaning-making resources. The key objective of this study is to carry out a critical examination of discursive-semiotic construction of gender identities, social relations and representations on the basis of the contextual and textual features of the film text. The dynamic unfolding of the images constituting the TV advertisement is based on a model of multimodal transcription of film genre proposed by Baldry & Thibault (2006) in which the visual configuration is divided into phases and organized according to the chronological sequence of the film and then aligned with its verbal information. At the micro level of visual analysis...

Análise bioética da propaganda e publicidade de medicamentos; Bioethical analysis of drugs advertisement and publicity

Fagundes, Maria José Delgado; Soares, Magnely Gomes Alves; Diniz, Nilza Maria; Pires, Jansen Ribeiro; Garrafa, Volnei
Fonte: ABRASCO - Associação Brasileira de Saúde Coletiva Publicador: ABRASCO - Associação Brasileira de Saúde Coletiva
Tipo: Artigo de Revista Científica
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Sob a perspectiva da “ética da proteção” e da “bioética de intervenção”, a pesquisa analisa a influência das peças publicitárias de medicamentos veiculadas à classe médica na prescrição de medicamentos. Estuda, ainda, a qualidade das informações nas propagandas de medicamentos de venda sob prescrição, antes e depois da Resolução da Diretoria Colegiada da Anvisa - RDC 102/2000, que regulamenta a propaganda de medicamentos no país, bem como discute o papel regulador do Estado na área. Primeiramente, foram entrevistados 50 médicos de Brasília, a fim de examinar como percebem os efeitos da propaganda sobre sua atividade profissional. Em seguida, foram avaliadas 10 peças publicitárias, 5 veiculadas antes e 5 depois da RDC 102/2000. Os resultados permitiram concluir que: a) 98% dos médicos recebem visitas regulares de representantes comerciais; b) 86% recebem brindes; c) 68% crêem na influência direta da propaganda sobre a prescrição; d) 14% disseram prescrever medicamentos em função do recebimento de prêmios; e) 68% acreditam existir inverdades nas informações das peças publicitárias; f) antes da RDC, as informações (contra-indicações, indicações, precauções, cuidados e advertência) nas propagandas representava 28% dos casos; após a RDC...

Connecting to Young Adults: An Online Social Network Survey of Beliefs and Attitudes Associated With Prescription Opioid Misuse Among College Students

Lord, Sarah; Brevard, Julie; Budman, Simon
Fonte: PubMed Publicador: PubMed
Tipo: Artigo de Revista Científica
Publicado em //2011 EN
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A survey of motives and attitudes associated with patterns of nonmedical prescription opioid medication use among college students was conducted on Facebook, a popular online social networking Web site. Response metrics for a 2-week random advertisement post, targeting students who had misused prescription medications, surpassed typical benchmarks for online marketing campaigns and yielded 527 valid surveys. Respondent characteristics, substance use patterns, and use motives were consistent with other surveys of prescription opioid use among college populations. Results support the potential of online social networks to serve as powerful vehicles to connect with college-aged populations about their drug use. Limitations of the study are noted.

Evaluation of Factors Affecting Prescribing Behaviors, in Iran Pharmaceutical Market by Econometric Methods

Tahmasebi, Nima; Kebriaeezadeh, Abbas
Fonte: Shaheed Beheshti University of Medical Sciences Publicador: Shaheed Beheshti University of Medical Sciences
Tipo: Artigo de Revista Científica
Publicado em //2015 EN
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Prescribing behavior of physicians affected by many factors. The present study is aimed at discovering the simultaneous effects of the evaluated factors (including: price, promotion and demographic characteristics of physicians) and quantification of these effects. In order to estimate these effects, Fluvoxamine (an antidepressant drug) was selected and the model was figured out by panel data method in econometrics. We found that insurance and advertisement respectively are the most effective on increasing the frequency of prescribing, whilst negative correlation was observed between price and the frequency of prescribing a drug. Also brand type is more sensitive to negative effect of price than to generic. Furthermore, demand for a prescription drug is related with physician demographics (age and sex). According to the results of this study, pharmaceutical companies should pay more attention to the demographic characteristics of physicians (age and sex) and their advertisement and pricing strategies.

Pre-approval of Prescription Drug Advertisements in the Shadow of Central Hudson

Ginn, Clifford M.
Fonte: Harvard University Publicador: Harvard University
Tipo: Paper (for course/seminar/workshop)
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The article examines the effects of prescription drug advertising on patients and physicians, and explains how a requirement of pre-approval by the FDA for prescription drug advertisements could eliminate many of the problems such advertisements create, without limiting the benefits of advertising or violating the First Amendment of the U.S. Constitution.

The Effect of Direct-to-Consumer Prescription Drug Advertising on Geographic Variations of Medical Care

Eldar-Lissai, Adi ; Phelps, Charles E.
Fonte: Universidade de Rochester Publicador: Universidade de Rochester
Tipo: Tese de Doutorado
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Thesis (Ph.D.)--University of Rochester. School of Medicine and Dentistry. Dept. of Community & Preventive Medicine, 2010.; Background and Objectives Over the last decade, patients have attained multiple new channels through which to obtain information, including the internet and written and broadcast media. The use of Direct-to-Consumer Advertising (DTCA) of prescription drugs is pervasive in the US; almost every person has at some point encountered a prescription drug advertisement. Exposure to DTCA increases patients’ awareness of the existence of available treatments. While the quality of information provided in such advertisements may be controversial, it has been shown to prompt patients to initiate discussions with their physicians and explore treatment options, and thus is changing clinical practice in the community. The overall goal of this study is to measure the effects of DTCA on geographic variation and health outcomes, in particular, in the contexts of cancer therapy. The study has three specific aims: (1) to measure changes in utilization and geographic variations of supportive care of cancer therapy; (2) to measure changes in health outcomes following a DTCA; and (3) to estimate the societal costs and benefits associated with DTCA. Methods National and Local advertisements of a cancer- related drug (pegfilgrastim; Neulasta) were used as a case-study to conduct a ‘before-after’ comparison under a ‘natural experiment’ setting...

A propaganda de medicamentos voltados à clínica obstétrica e/ou ginecológica e sua influência sobre a prescrição

Dantas, Tayne Anderson Cortez
Fonte: Universidade Federal do Rio Grande do Norte; BR; UFRN; Programa de Pós-Graduação em Ciências Farmacêuticas; Bioanálises e Medicamentos Publicador: Universidade Federal do Rio Grande do Norte; BR; UFRN; Programa de Pós-Graduação em Ciências Farmacêuticas; Bioanálises e Medicamentos
Tipo: Dissertação Formato: application/pdf
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INTRODUCTION: Drug advertisement stimulates self-medication and irrational use of medicines, especially when it starts to interfere in the prescription. Monitoring advertisements, as well as the observation of its influence on health professionals, prescriptions become necessary because of this public health problem. OBJECTIVE: The aim of this work was to analyze drug advertisements directed to gynecologists and/or obstetricians doctors relating them to the current legislation as well as its influence on prescription. METHODOLOGY: The sample was composed of drug advertisements divulged to the gynecologists and / or obstetricians doctors and was analyzed according to RDC96/2008. To evaluate the influence of advertisement on prescription, a questionnaire was administered to gynecologists / obstetricians doctors and prescriptions of a public maternity were also evaluated. RESULTS AND CONCLUSION: Concerning the advertisements analyzed, 48% complied fully with current legislation and 52% of the advertisements analyzed were in accordance to the RDC No. 96/2008 in most of the items evaluated. The doctors interviewed are used to receive the visits of propagandists, even in the public service, receiving gifts offered by the industry and believe that medicine advertisement tries to influence prescribing. Many of them use the material provided by the propagandist as a source for their prescription...

Do advertisements for antihypertensive drugs in Australia promote quality prescribing? A cross-sectional study

Montgomery, B.; Mansfield, P.; Spurling, G.; Ward, A.
Fonte: BioMed Central Ltd. Publicador: BioMed Central Ltd.
Tipo: Artigo de Revista Científica
Publicado em //2008 EN
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Background Antihypertensive medications are widely prescribed by doctors and heavily promoted by the pharmaceutical industry. Despite strong evidence of the effectiveness and cost-effectiveness of thiazide diuretics, trends in both promotion and prescription of antihypertensive drugs favour newer, less cost-effective agents. Observational evidence shows correlations between exposure to pharmaceutical promotion and less ideal prescribing. Our study therefore aimed to determine whether print advertisements for antihypertensive medications promote quality prescribing in hypertension. Methods We performed a cross-sectional study of 113 advertisements for antihypertensive drugs from 4 general practice-oriented Australian medical publications in 2004. Advertisements were evaluated using a quality checklist based on a review of hypertension management guidelines. Main outcome measures included: frequency with which antihypertensive classes were advertised, promotion of thiazide class drugs as first line agents, use of statistical claims in advertisements, mention of harms and prices in the advertisements, promotion of assessment and treatment of cardiovascular risk, promotion of lifestyle modification, and targeting of particular patient subgroups. Results Thiazides were the most frequently advertised drug class (48.7% of advertisements)...

The attitudes of consumers toward direct advertising of prescription drugs.

Morris, L A; Brinberg, D; Klimberg, R; Rivera, C; Millstein, L G
Fonte: PubMed Publicador: PubMed
Tipo: Artigo de Revista Científica
Publicado em //1986 EN
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Attitudes about prescription drug advertising directed to consumers were assessed in 1,509 persons who had viewed prototypical advertisements for fictitious prescription drug products. Although many subjects were generally favorable toward the concept of drug advertising directed to consumers, strong reservations were also expressed, especially about television advertising. Prescription drug advertising did not appear to undermine the physician's authority, since respondents viewed the physician as the primary drug decision-maker. However, the physician was not perceived as the sole source of prescription drug information. Television advertising appeared to promote greater information-seeking about particular drugs; however, magazine ads were more fully accepted by subjects. Furthermore, magazine ads led to enhanced views of the patient's authority in drug decision-making. The greater information conveyed in magazine ads may have given subjects more confidence in their own ability to evaluate the drug and the ad. Ads that integrated risk information into the body of the advertisement were more positively viewed than ads that gave special emphasis to the risk information. The results suggest that consumer attitudes about prescription drug advertising are not firmly held and are capable of being influenced by the types of ads people view. Regulation of such ads may need to be flexed to adapt to the way different media are used and processed by consumers.

Analysis of written advertising material distributed through community pharmacies in Riyadh, Saudi Arabia

Al-Aqeel,Sinaa AbdulMohsen; Al-Sabhan,Jawza Fahad; Sultan,Noha Yahia
Fonte: Pharmacy Practice (Internet) Publicador: Pharmacy Practice (Internet)
Tipo: info:eu-repo/semantics/article; journal article; info:eu-repo/semantics/publishedVersion Formato: text/html; application/pdf
Publicado em 01/08/2013 ENG
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Background: Advertising is a crucial component of pharmaceutical industry promotion. Research indicates that information on advertisement materials might be inadequate, inaccurate, biased, and misleading. Objective: To analyse and critically assess the information presented in print pharmaceutical advertisements in Saudi Arabia. Methods: Pharmaceutical advertisements were collected from 280 community pharmacies in Riyadh city, Saudi Arabia. The advertisements were evaluated using criteria derived from the Saudi Food and Drug Authority (SFDA) regulation, the World Health Organization (WHO) ethical medicinal drug promotion criteria, and other principles reported in similar studies. The data were extracted independently by two of the researchers using a standardized assessment form. Results: One hundred eighty five printed advertisements were included in the final sample. Approximately half of the advertisements (n = 94, 51%) were for over-the-counter (OTC) medications, and 71 (38%) were for prescription-only medication. Information such as the name of active ingredients was available in 168 (90.8%) advertisements, therapeutic uses were mentioned in 156 (98.7%) of analysed advertisements. Safety information related to side effects, precautions...