Text Analysis

Text analysis allows you to gather data on any open-ended questions in your survey. Open-ended questions allow respondents to provide a written answer to a question. You can analyse these answers using keywords that respondents used in their comments.

The purpose of this feature is to save you valuable time by quickly displaying the most popular keywords in a Word Cloud. This will highlight to you certain trends, which may not have been quite as obvious if you had to read through them individually.

Setting up a Text Analysis

To set up your analysis:

  1. Go to the Results page of your survey.
  2. In the Survey Results menu, select More.
  3. Click Text Analysis. This will display a list of all of the open-ended questions in your survey.
  4. The Select button next to each question displays the following options:
    • Responses. This shows all of the responses to a question.
    • Categories. This allows you to create categories of keywords to speed up your analysis.
    • Word Cloud. This displays the most common keywords used across all responses.
    • Word List. This displays the most popular words in the responses in a list.

Using the Word Cloud / World List to Categorise Answers

  1. Click on “Word Cloud” or “Word List” from the options on the left depending on the view you prefer. This displays all the words that have been used twice or more to answer the question.
  2. Click on a word of your choice. This will take you to all the responses that include that word.
  3. To apply a category to all the answer choices, select the “Check Box” at the top in the grey bar.
  4. Click “Categorise As” and type in the relevant category name (examples might be departments or sentiment groupings). Click “Add”. This will create the category.
  5. Now to apply the category to those responses, click “Categorise As” at the top again and select the new category that you had created. You should now see this assigned next to each response.
  6. Go back to the “Word Cloud/Word List” and select another word. Follow the same steps until you have applied the relevant categories to all of your resposes. You can also apply categories to one response at a time by clicking the “Categorise As” button that is on each response.
  7. Once you have at least 2 categories you will see an option in the menu on the left called Analyse. This displays a Pie chart.

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