Limbaugh was born in Cape Girardeau, Missouri, the son of Mildred Carolyn "Millie" (nee Armstrong) and Rush Hudson Limbaugh, Jr. His father was a lawyer and a U.S. fighter pilot who served in the China Burma India Theater of World War II. His mother was a native of Searcy, Arkansas. The name "Rush" was originally chosen for his grandfather to honor the maiden name of family member Edna Rush.
Limbaugh's radio show airs for three hours each weekday beginning at noon Eastern Standard Time on both AM and FM radio. The program is also broadcast worldwide on the Armed Forces Radio Network. Radio broadcasting shifted from AM to FM in the late 1970s because of the opportunity to broadcast music in stereo with better fidelity. Limbaugh's show was first nationally syndicated in August 1988, in a later stage of AM's decline. Limbaugh's popularity paved the way for other conservative talk radio programming to become commonplace on AM radio. The show became so popular in the 1990s, even some FM stations picked it up. In March 2006, WBAL in Baltimore became the first major market radio station in the country to drop Limbaugh's nationally syndicated radio program. In 2007, Talkers magazine again named him No. 1 in its "Heavy Hundred" most important talk show hosts. Limbaugh frequently mentions the EIB (Excellence In Broadcasting) Network, trademarked in 1990. In the beginning, his show was co-owned and first syndicated by Edward F. McLaughlin, former president of ABC, who founded EFM Media in 1988, with Limbaugh's show as his first product. In 1997, McLaughlin sold EFM to Jacor Communications, which was ultimately bought up by Clear Channel Communications. Today, Limbaugh owns a majority of the show, which is syndicated by the Premiere Radio Networks. According to a 2001 article in U.S. News & World Report, Limbaugh had an eight-year contract, at the rate of $31.25 million a year. In 2007, Limbaugh earned $33 million. A November 2008 poll by Zogby International found that Rush Limbaugh was the most trusted news personality in the nation, garnering 12.5 percent of poll responses. Limbaugh signed a $400 million, eight-year contract in 2008 with what was then Clear Channel Communications, making him the highest-paid broadcaster on terrestrial radio. On August 2, 2016, Limbaugh signed a four-year extension of the 2008 contract. At the announcement of the extension, Premiere Radio Networks and iHeartMedia announced that his show experienced audience growth with 18% growth in adults 25-54, 27% growth with 25-54 women, and ad revenue growth of 20% year over year.

Q: Was the show on radio or television?
A: on both AM and FM radio. The program is also broadcast worldwide on the Armed Forces Radio Network.
When did the show first start airing?
Limbaugh's show was first nationally syndicated in August 1988, in a later stage of AM's decline. Limbaugh's show was first nationally syndicated in August 1988, in a later stage of AM's decline. August 1988, 1970s
1970s